From the Editor On the back of CarsGuide’s record results in the face of global adversity in 2020, I am pleased to report that our success has continued, just as life has become a bit easier in 2021. The surge in engagement we experienced in the second half of 2020 has continued through this first quarter of 2021.
Our site traffic has increased 65% since the same period in 2019.
To put this increase in perspective, site traffic has increased by 65% since the same period in 2019. As a result, we’ve maintained our position as Australia’s leading online source*. for automotive editorial for Q1 2021, and our audience’s appetite for quality automotive news, reviews, advice and videos has never been stronger. One of our most exciting developments so far this year has been the launch of EVGuide, which is being led by the ever-capable Tom White, and which joins our existing consumer-segment focused site sections that now include FamilyGuide, TradieGuide, AdventureGuide, and UrbanGuide. There’s clearly never been a better time to launch EVGuide, with in-market car buyer interest spanning hybrid, electric and fuel cell vehicles booming exponentially. You can read more about EVGUIDE and the other guides for that matter, later in this issue. With 2021 looking a little brighter than last year from a public health standpoint, we’ve been carefully resuming our normal event attendance and travel activities, while still leveraging our spread across Sydney and Melbourne teams where possible. Fingers crossed it only gets easier from here, but thank you to all our OEM partners for your ongoing support. Malcolm Flynn Editor, CarsGuide
*Nielsen Digital Content Planning, November 2020, P2+, Digital (C/M), text, Gumtree Cars, Autotrader, CarsGuide, total de-duplicated unique audience *Nielsen Digital Ratings (Monthly) Tagged, Jan, Feb, Mar, April, May 2021, txt, P18+, PC, Smartphones & Tablets
6
Q1 2021
Traction
