Asia
North America / Europe
Japan
United States / Italy
Subaru maker celebrates 60 years anniversary Fuji Heavy Industries (FHI), the maker of Subaru automobiles, celebrated the 60th anniversary of the company. The origins of FHI go back to the 1917 founding of the “Aircraft Research Laboratory” which was later incorporated as “Nakajima Aircraft Co. Ltd”. After World War II, Nakajima Aircraft was re-organized as “Fuji Sangyo Co. Ltd”. Fuji Sangyo was divided into 12 separate companies in 1950 and shortly thereafter, on July 15 of 1953, five of those companies merged to form “Fuji Heavy Industries Ltd.”. In 1958, FHI flew the first Japan-made “T-1” jet trainer test plane and released the “Subaru 360” mini car.
The human FIAT 500 Abarth FIAT Brand North America unveiled a one-of-a-kind print ad featuring more than a dozen female artists, models and contortionists to recreate the image of a FIAT 500 Abarth Cabrio. “We wanted to create a concept for ESPN The Magazine’s Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio,” said Jason Stoicevich, Head of FIAT Brand North America. “The notion of the ‘Body Paint’ print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand.”
South America / Europe
Asia
Fiat 37 years in Brazil
The Infinity Q50 steer-by-wire
Fiat has celebrated 37 years of operation in Brazil. The plant in Betim, Minas Gerais, was inaugurated on July 9, 1976, three years after the signing of the Communion of Interests between Fiat and the State of Minas Gerais. Since its inauguration, the factory of Betim produced over 13 million cars and light commercial vehicles, of which over 5 million are flex fuel. Among the biggest hits produced in Betim is the Uno, with more than 3.9 million units, and the Palio, which surpasses 3 million vehicles. Fiat celebrated the date as a leader in the Brazilian market, driven by an investment plan announced for Chrysler Group Fiat in Brazil, which adds $ 15 billion between 2013 and 2016. The company’s priorities are the expansion of production capacity, the development of new products, technological innovation and processes in order to allow the company to continue its leading role by launching safe, comfortable and efficient cars.
The Infinity Q50 will first to feature steer-by-wire technology: Direct Adaptive Steering works by electronically transferring the driver’s input to the front wheels where a high-response actuator drives the steering rack. By eliminating the mechanical losses that can dull the responses in conventional systems, steering response is faster and vibration at the steering wheel is eliminated. All this is achieved with a level of feedback from the road that is central to every Infiniti’s performance feel. Steering is adjusted on a touch screen as part of the Infiniti Drive Mode Selector. Depending on the model, there are up to four preset modes plus a personal setting that allows the driver to mix and match effort and response to suit individual driving style and type of road. Direct Adaptive Steering and Active Lane Control will be standard on the Infiniti Q50 3.5 Hybrid and optional on the Q50 2.2d. Infiniti Q50 models without Direct Adaptive Steering are equipped with electro-hydraulic steering that offers drivers the ability to customize steering weight.
Brazil / Italy
Japan