PKICK, THE KEY FOR SUMER ENGAGEMENT
PATH TO PURCHASE
Our Partnership
Shopkick and P&G have built a strong, long-standing partnership focused on driving meaningful results. Together, we’ve created engaging, rewards-based campaigns that increase in-store traffic, encourage product trial, and build lasting brand loyalty. Shopkick provides a seamless path to purchase guiding consumers from discovery to the shelf and helps them navigate in-store directly to P&G products This in-themoment engagement not only enhances the shopping experience but also drives real conversion and moves more units off the shelf.
Shopkick and P&G Performance
Source: Shopkick Tableau Reporting & consumer study of 13k respondents
5+ Years of ongoing partnership
70+ Campaigns
14.7m+
In-aisle product engagements
72k+
Consumers surveyed on P&G
Rightaudience,righttime
Shopkick’s solutions are great for driving and proving sales. P&G will have dynamic scans and purchase validation (receipt scans) in-store. This will give us purchase data, demographic data and other first-party insight to target look-alikes and prove our awareness capabilities are working. Users actively seek out and pick up your products at-shelf. Shopkick’s dynamic kick technology allows you to customize your in-store kicks (e.g., how many kicks are offered per scanning) based on desired audiences through behavioral targeting.
Capabilities
Purchase-Based Targeting: Target consumers that purchase at certain stores often.
Re-Targeting: Re-permeate audiences based on in-store visits, email opens, product scans, video completions, & overall engagement/buying behavior. Geo-Fencing: Deliver ads and messaging to consumers when they walk into specific locations.
Demographic Targeting: Tailor messages to your target audience.
First-Party Data Utilization: Enhance targeting accuracy and effectiveness. Consumer Basket & Receipt Data: Visualize consumers baskets and buying patterns.
Target your campaign against users who have well-known attributes Demographic
Target audience is served special messaging
Target your campaign against users based on their in-app actions Behavioral
Users who have scanned or purchased similar products are served more P&G Tiles on Today Tab
Upper Funnel:
Pre-store awareness
Channels and solutions to drive brand awareness
Our awareness solutions run deep and have reporting and impressions to back results. And our channels are even more robust. From in-app, to social, to email, and messaging, we have you covered on ensuring your customer and future customer see your product. On top of what your plan includes, Shopkick offers an abundance of awareness solution we can leverage.
Build Awareness
Tap into Shopkick’s audience insights to deliver customized messaging and offers to users segmented by demographic or behavioral data
Custom Programs
Utilize Shopkick to educate consumers about your brands, and position them as the best options for savings.
Target the right consumer
Work with best-in-class team to develop content and campaigns that achieve your specific goals.
Build Loyalty
ork with best-in-class m to develop content and campaigns that chieve your specific goals.
Branded Lookbook
with surprises
completion rate on average
of users who view lookbooks engage and/or purchase the product
consumers report being influenced to make a purchase due to Discover Tab content like Lookbooks
PromoUnit
M bers % ple the ge)
DedicatedSocialPost
Video/Giveaway
Social Giveaway Stats
31k
Average impressions (15k benchmark)
14.3%
Engagement rate (10% benchmark)
4k+
Average engagements (800 benchmark)
865k+ Combined Shopkick Social Media Followers 56%
Middle Funnel:
In-store engagement
Channels and solutions to drive P&G into the hands of consumers
Shopkick drives in-store activation by encouraging consumers to interact with brands through engaging activities like scanning products, watching videos, or earning rewards. By connecting with consumers directly at the point of decision, Shopkick influences purchase behavior and boosts product visibility.
Retailer support
Shopkick partners with all retailers, ensuring broad reach and flexibility to maximize your campaign's impact
Non-discounted promotions
Boost growth by telling your brand's story without lowering its value
Shopkick helps unique brands shine.
In-store influence
Engage consumers at the moment of decision with tactics that drive purchases and interaction
uild brand equity nd out with interactive rategies that elevate ur brand and captivate consumers
Dynamic Scans
Verified at shelf product engagement
Leverag p y data & dynamic kick technology
Lower Funnel:
Conversion & insights
Channels and solutions to drive purchase and measure success
Shopkick provides robust tools like purchase validation, surveys, and wrap reporting to measure the success of P&G’s campaigns. By leveraging in-app receipt uploads, Shopkick tracks consumer engagement, validates purchases, and delivers detailed insights on sales lift and campaign performance. These insights empower P&G to evaluate results effectively and optimize strategies for maximum ROI.
Topline Metrics
Campaign check-in reporting includes earned impressions, attribution, insights, conversion, estimated units sold, ROI, and a custom wrap report.
White Glove Service
For P&G, we will report at least 3x/campaign: 1 week check in, mid campaign and full final wrap report
First Party Data
Use Shopkick's in-app surveys to gather insights from 10,000+ consumers, helping you make strategic, datadriven decisions
Dedicated Team
u’ll have a dedicated team, including an Account Strategist, Account Manager, Operations, Design, Planning, and more!
Dynamic Purchase Validation
Verified purchase & sales Leverage first-party data & dynamic kick technology
Consumer Surveys
To gain actionable insights from P&G’s campaign, we’ll use two tools: Shopkick surveys and post-scan surveys. Shopkick surveys typically generate 10,000–20,000 responses and allow for up to 15 customizable questions, such as multiple choice or ranking, making them ideal for measuring baseline awareness before a campaign and assessing sentiment after. Post-scan surveys, triggered after product interaction, yield 1,000–3,000 responses on average and are better suited for capturing immediate engagement using structured question types only. Both options deliver fast, reliable insights—usually within 48 hours—to help optimize campaign performance. Brand awareness
Unlock consumer insights
Purchase Cycle Insight
Competitive intelligence Incremental
Retailer & Category Insights
CampaignReporting
We know a campaign without metrics is a waste of time and money, which is why Shopkick is focused on delivering you key insights, metrics and results along the way By using our targeting solutions, we can deliver the measurement results that matter most. With a dedicated Account Strategist, as well as a team of analysts and data scientist, you’ll have complete visibility and confidence in your Shopkick campaign.
Your key outcomes matter – and we can prove results across the full consumer funnel. From impressions, to open rates, to engagement rates, we have you covered!
For P&G, we will report weekly on your campaign.
Shopkick reporting is customizable to you
D&I Package
Shopkick’s Discovery and Insights Package includes:
Logo inclusion 1x in weekly email, boosting visibility and driving meaningful engagement with most active users during the first week of campaign and is live around the time of campaign launch to alert users that your brand is in the app
Promo Unit -Store Details banner, increasing awareness and purchase intent prior to store trip with high-impact placement
Post-Scan Consumer Survey, collecting valuable, actionable consumer insights at key, decision-making moments in the consumer’s day
Seasonal Sponsorships
Shopkick seasonal tentpoles are a series of moments tied to holidays, cultural moments, or exciting offers that showcase our partners in a fun and gamified way. These meaningful touchpoints drive higher levels of engagement, impressions, and in-store purchases. We select tentpoles that align your chosen products with strategic moments on consumer interest.
Includedamplification
Branded In-App Message
Crafted to fit you and your seasonal tentpole
Branded Notification Center
Crafted to fit you and your seasonal tentpole
Branded Email
Crafted to fit you and your seasonal tentpole
Seasonal email & landing page logo inclusion in Shopkick campaign
P&G logos included in Shopkick‘s seasonal communications
On average, our seasonal sponsorships perform very well.
sponsorship
campaign
P&G Seasonal Example
P&G partnered with Shopkick for a Mother’s Day campaign at Walmart in 2024. The goal was to increase reach and awareness for Secret through seasonal relevance and custom content. The campaign positioned Secret Whole Body Deodorant as the perfect fit for moms juggling workouts, nights out, and everyday hustle— helping them stay fresh and confident through it all. Strategic inapp touchpoints and timely messaging drove strong engagement and reinforced Secret’s role as a daily essential.
356k+
Impressions on dedicated Secret messaging
44% Click through rate on email
Testimonials from our Shopkick team
Thank you for your amazing partnership! We truly value our collaboration and want you to know that we ' re not just partners — we ’ re also loyal users of your products. It’s a pleasure working with a brand we trust every day. Looking forward to continued success together!
-The Shopkick Team
Testimonial
Pampers Swaddlers are perfect for my newborn! They’re soft, keep my baby dry, and fit without any leaks making diaper changes stress-free."
-19-
Tide is my go-to detergent, i’ve been using it for years!”
-18-
Febreze is my favorite! It leaves my home smelling fresh without being overpowering.
Sarah Eliza, Art Director
Testimonial
I’ve tried so many natural deodorants, and Native is the only one that actually works. It keeps me fresh all day without any weird residue or harsh ingredients. Plus, the scents are so fun!
Caroline Embleau Senior Sales Enablement Associate
Danielle Patterson, Director of B2B Marketing
Binda Reeves, Junior Graphic Designer