SHOPKICK, THE KEY FOR CONSUMER ENGAGEMENT TARGET A CONSUMERS
PATH TO PURCHASE
Our Partnership
Shopkick and Kimberly-Clark have built a strong, long-standing partnership, creating engaging campaigns that drive brand loyalty and increase consumer engagement. By leveraging a unique rewards platform, we’ve successfully boosted in-store traffic, incentivized trial, and reinforced brand affinity across Kimberly-Clark’s trusted brands
Together, we continue to turn everyday shopping moments into rewarding experiences that keep consumers coming back.
Shopkick & Kimberly Clark
Source: Shopkick Tableau Reporting & consumer study of 13k respondents
5 Years of ongoing partnership
Campaigns
Performance
In-aisle product scan completions
Rightaudience,righttime
Shopkick’s solutions are great for driving and proving sales. Kimberly Clark will have dynamic scans and purchase validation (receipt scans) in-store. This will give us purchase data, demographic data and other first-party insight to target look-a-likes and prove our awareness capabilities are working. Users actively seek out and pick up your products at-shelf. Shopkick’s dynamic kick technology allows you to customize your in-store kicks (e.g., how many kicks are offered per scanning) based on desired audiences through behavioral targeting.
Capabilities
Purchase-Based Targeting: Target consumers that purchase at certain stores often.
Re-Targeting: Re-permeate audiences based on in-store visits, email opens, product scans, video completions, & overall engagement/buying behavior. Geo-Fencing: Deliver ads and messaging to consumers when they walk into specific locations
Demographic Targeting: Tailor messages to your target audience. First-Party Data Utilization: Enhance targeting accuracy and effectiveness. Consumer Basket & Receipt Data: Visualize consumers baskets and buying patterns.
Target your campaign against users who have well-known attributes Demographic
Target audience is served special messaging
Target your campaign against users based on their in-app actions Behavioral
or
Users who have scanned
purchased similar products are served more Kimberly Clark Tiles on Today Tab
Upper Funnel:
Pre-store awareness
Channels and solutions to drive brand awareness
Our awareness solutions run deep and have reporting and impressions to back results. And our channels are even more robust. From in-app, to social, to email, and messaging, we have you covered on ensuring your customer and future customer see your product. On top of what your plan includes, Shopkick offers an abundance of awareness solution we can leverage.
Build Awareness
Tap into Shopkick’s audience insights to deliver customized messaging and offers to users segmented by demographic or behavioral data
Custom Programs
Utilize Shopkick to educate consumers about your brands, and position them as the best options for savings.
Target the right consumer
Work with best-in-class team to develop content and campaigns that achieve your specific goals.
Build Loyalty
ork with best-in-class m to develop content and campaigns that chieve your specific goals.
BrandedVideo
95% average video completion app across all categories
40% of Shopkick users that watch a video engage with the product post-video
19% of consumers who watched the full video interacted with the product in-store
Branded Lookbook
with surprises
completion rate on average
of users who see lookbooks scan and/or purchase the product
consumers report being influenced to make a purchase due to Discover Tab content like Lookbooks
PromoUnit
31% Scanners saw a promo unit
38% of purchasers saw a promo unit
ShopkickSweepstakes
4.5m
Average impressions in other Shopkick sweepstakes
Total
DedicatedSocialPost
Video/Giveaway
Social Giveaway Stats
31k 14.3%
Average impressions (15k benchmark)
Engagement rate (10% benchmark)
4k+
Average engagements (800 benchmark)
Middle Funnel:
In-store engagement
Channels and solutions to drive Kimberly Clark into the hands of consumers
Shopkick drives in-store activation by encouraging consumers to interact with brands through engaging activities like scanning products, watching videos, or earning rewards. By connecting with consumers directly at the point of decision, Shopkick influences purchase behavior and boosts product visibility.
Retailer support
Shopkick partners with all retailers, ensuring broad reach and flexibility to maximize your campaign's impact
Non-discounted promotions
Boost growth by telling your brand's story without lowering its value Shopkick helps unique brands shine.
In-store influence
Engage consumers at the moment of decision with tactics that drive purchases and interaction
uild brand equity nd out with interactive rategies that elevate ur brand and captivate consumers
Walk-In Kicks
at your chosen retailers
5.8m
6mm
consumer store trips to Walmart in 2024
Dynamic Scans
Verified at-shelf product engagement
Leverage p y data & dynamic kick technology
64%
purchasers see a post scan video
99% completion rate on average
Lower Funnel:
Conversion & insights
Channels and solutions to drive purchase and measure success
Shopkick provides robust tools like purchase validation, surveys, and wrap reporting to measure the success of Kimberly Clark’s campaigns. By leveraging in-app receipt uploads, Shopkick tracks consumer engagement, validates purchases, and delivers detailed insights on sales lift and campaign performance. These insights empower Kimberly Clark to evaluate results effectively and optimize strategies for maximum ROI.
Topline Metrics
Campaign check-in reporting includes earned impressions, attribution, insights, conversion, estimated units sold, ROI, and a custom wrap report.
White Glove Service
For Kimberly Clark, we will report at least 3x/campaign: 1 week check in, mid campaign and full final wrap report
First Party Data
Use Shopkick's in-app surveys to gather insights from 10,000+ consumers, helping you make strategic, datadriven decisions
Dedicated Team
u’ll have a dedicated team, including an Account Strategist, Account Manager, Operations, Design, Planning, and more!
Dynamic Purchase Validation
Verified purchase & sales Leverage first-party data & dynamic kick technology
ScanAnyTactic
Consumer Surveys
To gain actionable insights from Kimberly Clark’s campaign, we'll survey the Shopkick community, offering 10,000–20,000 responses per survey. Precampaign, we can gauge baseline awareness, and post-scan or post-purchase surveys will assess engagement. You can create up to 15 custom questions, with options like multiple choice or open-ended. This provides immediate insights for campaign optimization. After the campaign, a follow-up survey will reassess baselines and sentiment with a fresh set of questions. Data is available within 48 hours. Fully customizable to your needs, and targeting specific audiences is also possible.
Unlock consumer insights
Consumer Preference
Incremental Behavior
Brand awareness
Purchase Cycle Insight
Retailer & Category Insights
Competitive intelligence
CampaignReporting
We know a campaign without metrics is a waste of time and money, which is why Shopkick is focused on delivering you key insights, metrics and results along the way. By using our targeting solutions, we can deliver the measurement results that matter most. With a dedicated Account Strategist, as well as a team of analysts and data scientist, you’ll have complete visibility and confidence in your Shopkick campaign.
Your key outcomes matter – and we can prove results across the full consumer funnel. From impressions, to open rates, to engagement rates, we have you covered!
For Kimberly Clark, we will report weekly on your campaign.
Shopkick reporting is customizable to you
D&I Package
Shopkick’s Discovery and Insights Package includes:
Logo inclusion in weekly email, boosting visibility and driving meaningful engagement with most active users during the first week of campaign and is live around the time of campaign launch to alert users that your brand is in the app
Promo Unit -Store Details ( 7 days), increasing awareness and purchase intent prior to store trip with high-impact placement
Post-Scan Consumer Survey, collecting valuable, actionable consumer insights at key, decision-making moments in the consumer’s day
Seasonal Sponsorships
Shopkick seasonal tentpoles are a series of moments tied to holidays, cultural moments, or exciting offers that showcase our partners in a fun and gamified way. These meaningful touchpoints drive higher levels of engagement, impressions, and in-store purchases. We select tentpoles that align your chosen products with strategic moments on consumer interest.
Includedamplification
Branded In-App Message
Crafted to fit you and your seasonal tentpole
Branded Notification Center
Crafted to fit you and your seasonal tentpole
Branded Email
Crafted to fit you and your seasonal tentpole 39%
Seasonal email & landing page logo inclusion in Shopkick campaign
Kimberly Clark logos included in Shopkick‘s seasonal communications
On average, our seasonal sponsorships perform very well.
Testimonials from our Shopkick team
Thank you for your amazing partnership! We truly value our collaboration and want you to know that we ' re not just partners — we ’ re also loyal users of your products. It’s a pleasure working with a brand we trust every day. Looking forward to continued success together!
-The Shopkick Team
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