Extra_Mile_RFP by Trax

SHOPKICK, THE KEY FOR CONSUMER ENGAGEMENT

STAYING PREPPED FOR SUMMER TRIPS

Shopkick & Extra Mile One Month Plan

Upper funnel- pre-store awareness

Geofenced Push Notification

Branded Video

Walk-In Kicks - Extra Mile

Promo Units – Store Details

In-App Message

Middle funnel - in-store engagement

Dynamic Kicks Behaviorally Targeted – 5 Tiles – Avg 15 Kicks

Post-Scan Video - Avg 5 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Hot food - Avg 300 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Fizz & Fill Drinks - Avg 225 Kicks

Dynamic Cross Promo - Purchased Validation - Bundle: by all two - Avg 200 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Pastries - Avg 250 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Coffee - Avg 325 Kicks

Dynamic Cross Promo - Purchased Validation - Bundle: by all two - Avg 200 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Gas - Avg 250 Kicks

Discovery & Insights Package

Added Value

Promo Unit - Nearby - 1x

In-App Message - 1x

Dedicated Sponsored Email - 1x

Branded Lookbook with Surprises - Avg 1 Kick

Custom Creative Development

Investment: $70k

Campaign run dates: 5/1/2025-5/30/2025

Added Value: $29,500

Shopkick & Extra Mile Five Month Plan

Upper funnel- pre-store awareness

Geofenced Push Notification

Branded Video

Walk-In Kicks - Extra Mile

Promo Units – Store Details

In-App Message

Middle funnel - in-store engagement

Dynamic Kicks Behaviorally Targeted – 5 Tiles – Avg 15 Kicks

Post-Scan Video - Avg 5 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Hot food - Avg 300 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Fizz & Fill Drinks - Avg 225 Kicks

Dynamic Cross Promo - Purchased Validation - Bundle: by all two - Avg 200 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Pastries - Avg 250 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Coffee - Avg 325 Kicks

Dynamic Cross Promo - Purchased Validation - Bundle: by all two - Avg 200 Kicks

Dynamic Kicks Behaviorally Targeted - Purchase

Validation - 1 Tile - Gas - Avg 250 Kicks

Discovery & Insights Package

Added Value

Promo Unit - Store Details - 5x

Promo Unit - Discover tab - 5x

Promo Unit - Nearby - 3x

In-App Message - 5x

Dedicated Sponsored Email - 3x

Geofenced PNS Push Notification - 1x

Investment: $350k

Campaign run dates: 5/1/2025-9/30/2025

Added Value: 156,000

Partner Sponsorship - 4th of July -1x

Branded Lookbook with SurprisesAvg 1 Kick

Custom Creative Development

Shopkick and Extra Mile

will Shopkick drive Extra Mile success? Here are our levels of successWalk-In Kicks– Geo-targeted incentives boost foot traffic.

Product Engagement – Scanning rewards drive interaction and place products in consumers hands

Purchases & Basket Size – Incentivized transactions increase consumer spend.

Gas-to-Store Traffic – In-app prompts move gas customers in-store, and vice versa.

Shopkick maximizes store visits, sales, and loyalty through these layered strategies.

Shopkick & C-Store

Source: Shopkick Tableau Reporting & consumer study of 13k respondents

Avg daily Shopkickers engaging in C-Stores

82%

Of Shopkickers in a recent survey said they would visit or purchase at C-Stores more if they could earn rewards for doing so

2m+

In-aisle product engagements in 2024

Of Shopkickers in a recent survey said they visit C-stores on a weekly bases 52%

$28

Avg basket size in 2024

Existing overlap between popular C-store apps and Shopkick

MeetyourKeyShopkicker

Convenience Focused Gen-Xer

% of Shopkickers - “On the Go Getter”

e: 40-44

ployed, Married

ey prioritize: So they can:

Time management ality

Habits:

With an income range of $75,000 -$90,00 per year, they are budget-conscious but willing to pay for quality and convenience. She uses reward apps to save on necessities like gas and groceries

Preferred brands: Great Value (Walmart), Kraft, Dove, Equate (Walmart)

Where They Live

Users by state

Top Regions

The South (49%)

Texas: 11%

Florida: 10%

Georgia: 4%

Midwest (21%)

Illinois: 4%

Ohio: 4%

Michigan: 3%

West Coast (17%) California: 9% Arizona: 2% Washington 1%

East Coast (13%) Pennsylvania 4%

New York: 3 5% New Jersey: 2%

Prefers to buy in-store

Uses competitor apps, likes to “Stack Rewards”

Heard about Shopkick from a friend

Feels comfortable with app personalization and prefers to receive in-app messages

They typically purchase gas at C-stores

Average roughly 3-7 convenience store visits a month to purchase gas and other items such as snacks and coffee on the way to work

Shopkick’s Targeting Recommendation

Geo-targeted campaign that is also based on past purchase data, demographics, and behavioral targeting Inform the key consumer of offers inside both Extra Mile and Chevron

Follow at least a 1 month long calendar plan (below calendar example) of messaging, 5 months for best results

1 Month Plan Recommendation

How to reach your key user

Rightaudience,righttime

Shopkick will leverage data-driven targeting to engage Chevron and Extra Mile consumers at every stage of the path to purchase. Our dynamic scans and receipt validation provide first-party insights purchase behavior, demographics, and lookalike audiences—allowing us to educate users at home, influence them in-store, and drive conversion with customized offers. We can optimize in-store rewards based on behavioral targeting and even build a gas rewards system to increase loyalty, ensuring the right users receive the right incentives at the right time.

Capabilities

Purchase-Based Targeting: Target consumers that purchase at convenience stores often.

Re-Targeting: Re-permeate audiences based on in-store visits, email opens, product scans, video completions, & overall engagement/buying behavior.

Geo-Fencing: Deliver ads and messaging to consumers when they walk into specific Extra Mile locations (based on a targeted user list )

Demographic Targeting: Tailor messages to On-the-Go Getters.

First-Party Data Utilization: Enhance targeting accuracy and effectiveness.

Shopper Basket & Receipt Data: Visualize consumers baskets and buying patterns.

Demographic

Target your campaign against users who have well-known attributes

Behavioral On-The-Go-Getters are served special offers

Target your campaign against users based on their in-app actions

Users who have scanned or purchased similar products are served more Extra Mile Scan Tiles on Today Tab

Let’s start a consumer’s journey:

Pre-store awareness

Channels and solutions to drive foot traffic at Extra Mile

Our awareness solutions deliver proven results, backed through strong reporting and impressions. Plus, our robust channels— in-app, social, email, and messaging— ensure your product gets seen. Beyond your plan, Shopkick has tactics that will drive users into Extra Mile stores to engage with products, and entice them to earn even more rewards.

Build Awareness

Tap into Shopkick’s audience insights to deliver customized messaging and offers to users segmented by demographic or behavioral data

Custom

Programs

Utilize Shopkick to educate consumers about your brands, and position them as the best options for self care all summer long.

Target the right consumer

Work with best-in-class team to develop content and campaigns that achieve your specific goals.

kick drives foot traffic ewarding users for ore visits, product ngagement, and purchases

Extra Mile

Drive Foot Traffic

Walk-In Kicks

at Extra Mile

34%

Of purchasers are exposed to walk-ins

750k+

Consumer store trips to C-Strores in 2024

This is a key tactic to drive in-store traffic, which is Extra Mile’s true measure of success. Plus, walk-ins drive in-store navigation to your product.

BrandedVideo

95% average video completion app across all categories

40% of Shopkick users that watch a video engage with the product post-video

19% of consumers who watched the full video interacted with the product in-store

GeofencedPushNotification

Branded Lookbook

with surprises

completion rate on average

of users who see lookbooks scan and/or purchase the product

consumers report being influenced to make a purchase due to Discover Tab content like Lookbooks

PromoUnit

31% Scanners saw a promo unit

38% of purchasers saw a promo unit

Navigate to products with

In-store engagement

Channels and solutions to drive Extra Mile Products into the hands of consumers

Shopkick drives in-store activation by encouraging consumers to interact with brands through engaging activities like scanning products, watching videos, or earning rewards. By connecting with consumers directly at the point of decision, Shopkick influences purchase behavior and boosts product visibility.

Build Loyalty

Work with best-in-class team to develop content and campaigns that achieve your specific goals

In-store influence

Engage consumers at the moment of decision with tactics that drive purchases and interaction

Non-discounted promotions

Boost growth by telling your brand's story without lowering its value

Shopkick helps unique brands shine.

In-AppMessage

Dynamic Scans

product engagement

data & dynamic kick technology

64%

purchasers see a post scan video

99% completion rate on average

Dynamic Purchase Validation

Verified purchase & sales Leverage first-party data & dynamic kick technology

D&I Package

Shopkick’s Discovery and Insights Package includes:

Logo inclusion in weekly email, boosting visibility and driving meaningful engagement with most active users during the first week of campaign and is live around the time of campaign launch to alert users that your brand is in the app.

Promo Unit -Store Details ( 7 days), increasing awareness and purchase intent prior to store trip with high-impact placement.

Post-Scan Consumer Survey, collecting valuable, actionable consumer insights at key, decision-making moments in the consumer’s day.

Metricsthatmatter

We know a campaign without metrics is a waste of time and money, which is why Shopkick is focused on delivering you key insights, metrics and results along the way. By using our targeting solutions, we can deliver the measurement results that matter most. With a dedicated Account Strategist, as well as a team of analysts and data scientist, you’ll have complete visibility and confidence in your Shopkick campaign. Reporting will be given to you in the form of a performance deck and/or periodical calls with the Shopkick team.

Your key outcomes matter – and we can prove results across the full consumer funnel. From foot traffic, to open rates, and completion rates, we have you covered!

For Extra Mile, we will work with your team to create a reporting cadence that fits your needs.

Shopkick reporting is customizable to you

Visits / Foot Traffic

Seasonal Sponsorships

Shopkick seasonal tentpoles are a series of moments tied to holidays, cultural moments, or exciting offers that showcase our partners in a fun and gamified way. These meaningful touchpoints drive higher levels of engagement, impressions, and in-store purchases. Chosen tentpole for Extra Mile: July 4th.

Includedamplification

Branded In-App Message

Crafted to fit you and your seasonal tentpole

Branded Notification Center

Crafted to fit you and your seasonal tentpole

Branded Email

Crafted to fit you and your seasonal tentpole

Seasonal email & landing page logo inclusion in Shopkick campaign

Extra Mile’s logos included in Shopkick‘s seasonal communications

On average, our seasonal sponsorships perform very well.

campaign

Seasonal: July 4

This summer, Shopkick is here to help build excitement around ExtraMile and Chevron during the July 4th holiday! As consumers hit the road for summer travels, they will earn rewards while stocking up on all holiday essentials like drinks, snacks, and more. They will shop at ExtraMile and Chevron, submit receipts, and start earning kicks toward great rewards. It’s the perfect way to fuel up and get ready for a fun, festive summer weekend while earning along the way!

4.2m+

Impressions during 2024 Fourth of July (271% increase from Previous Week)

lift in receipts uploaded during Fourth of July in 2024

Summer roadtrips just got easier! Prep for Fourth of July and earn kicks when you shop at ExtraMile.

Example User Journey

Step 1: Sarah is on her way to work and realizes she needs gas She pulls into a local Chevron, and as she arrives, she gets a push notification about a special deal at ExtraMile on her morning breakfast

Step 2: Sarah opens the Shopkick app and is directed to a scan tile for a hot food item and hot coffee, allowing her to earn 150 kicks just by scanning!

Step 3: While pumping gas, she heads inside to grab her breakfast and coffee, scans the products, and submits her receipt to take advantage of the bundle offer

Step 5: That night, after work, Sarah relaxes on the couch and browses Discover Tab lookbooks. She sees another ExtraMile offer that lets her submit her Chevron gas receipt to earn kicks toward her next Extra Mile purchase Score!

Step 4: Sarah drives away happy and rewarded.

C-Store Case Study

Increase traffic & engagement of low consideration products in 7-11 convenience stores nationwide.

Results

S

For 3 days in April, users were awarded kicks for scanning and purchasing any Snack/Candy, Beverage, or Alcoholic Beverage at 7-11.

average scans per day increase in beverage conversion vs. Shopkick average 3k of users said kicks would influence their likelihood of purchasing at C-Stores in the future 73% of users typically buy these items at C-Stores over grocery, drug, and big box

180%

42%

CreativeBestPractices

Brand Guidelines and Colors

Please provide us with your most recent brand guidelines. Where possible, we will incorporate your branding as seamlessly as we can. In addition to the guidelines and brand colors on HEX code, any imagery, graphics, fonts, and other relevant files that you can supply will be greatly appreciated.

Vector Logos

Supplying vectorized logos will enhance the appearance of your brand logo within the app, making it look sharper and clearer. To create a (white) version of your logo, we typically require vectorized and editable artwork. Unfortunately, we cannot work with low-resolution or flattened logos, so providing highquality vector files will help us to better incorporate your logo into our designs.

High Resolution Imagery

We require high-resolution imagery and graphics for your product packaging or lifestyle images to ensure that both your brand and our brand are presented in the best possible way. Using high-quality images will help to maintain the sharpness and clarity of the visuals. Generally, we recommend using images that are higher than 1200 pixels at 72 ppi, as this resolution works well for most purposes.

CreativeBestPractices

Titles & Copy

We can incorporate your brand's copy into many of our pieces, which can be an effective way to market your message. To ensure that your copy aligns with our guidelines, please provide copy that is in sentence case and meets the specified character limits. We request that the copy is not overly stylized, does not overuse exclamation points, and does not compete with Shopkick's messaging.

Properly Compiled Design Files

When sending over your brand's creative assets, please make sure that all graphic files are properly included. Linked artwork should be embedded or provided separately and fonts should be outlined (or included if editing is required).

Brand Designed Assets

If you would like to provide artwork that has already been designed by your own team or agency, we can provide sizing information and/or templates to assist you in creating the necessary assets.

From your Shopkick Team,

We are a true extension of your team. We work side-byside with you to concept, design, implement and measure each of your campaigns. Our team provides strategic recommendations based on your unique needs and goals.