Q2 2025 Market Report | Heinrich Brooksher Real Estate Group

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Q2 2025 Market Report

Carmel-by-the-Sea & Carmel Point ◆ Greater Carmel ◆ Carmel Valley ◆ Pebble Beach

Carmel Highlands, Big Sur & South Coast ◆ Paci c Grove ◆ Monterey & Del Rey Oaks

Manjares Road, Monterey
the Heart of Beautiful Pacific Grove
Pebble Beach Lifestyle Home
3093 Hacienda Drive ■ 4 beds, 3 baths ■ $5,775,000
Masterpiece in Monterra Ranch
in the Coveted Pasadera Community

We at the Heinrich Brooksher Real Estate Group are proud to be a part of Carmel Realty Company and to serve our incredible clients and friends throughout the Greater Carmel and Monterey Peninsula areas. As we re ect on Q2 2025, we want to take a moment to thank you for your continued trust and support. Your referrals, loyalty, and kind words fuel everything we do, and we’re deeply grateful to be your resource for real estate guidance in such a dynamic market within this beautiful place we get to call home.

We at the Heinrich Brooksher Real Estate Group are proud to be a part of Carmel Realty Company and to serve our incredible clients and friends throughout the Greater Carmel and Monterey Peninsula areas. As we re ect on Q2 2025, we want to take a moment to thank you for your continued trust and support. Your referrals, loyalty, and kind words fuel everything we do, and we’re deeply grateful to be your resource for real estate guidance in such a dynamic market within this beautiful place we get to call home.

As winter transitioned into spring and the longer sunlit days of early summer, the Monterey Peninsula real estate market entered its active selling season. e second quarter traditionally brings heightened energy to the market, and the early part of the quarter delivered, driven by fresh inventory, strong buyer interest, and the unmistakable allure of life along the Monterey Peninsula’s iconic coastline. However, the momentum brie y paused as global economic uncertainty—sparked by newly announced tari s and a sharp dip in the stock market—led to a temporary slowdown in transactions. Still, the resilience of the market quickly reasserted itself. By June, activity picked up once again, closing out the quarter with strength and signaling renewed con dence as we head into the heart of the summer season.

As winter transitioned into spring and the longer sunlit days of early summer, the Monterey Peninsula real estate market entered its active selling season. e second quarter traditionally brings heightened energy to the market, and the early part of the quarter delivered, driven by fresh inventory, strong buyer interest, and the unmistakable allure of life along the Monterey Peninsula’s iconic coastline. However, the momentum brie y paused as global economic uncertainty—sparked by newly announced tari s and a sharp dip in the stock market—led to a temporary slowdown in transactions. Still, the resilience of the market quickly reasserted itself. By June, activity picked up once again, closing out the quarter with strength and signaling renewed con dence as we head into the heart of the summer season.

Entering April, the Monterey Peninsula’s real estate market was easily outperforming 2024 numbers, with 12% more sales transactions and 21% more sales volume. When the US announced it was placing new tari s on countries across the globe in early April, the country saw the US stock market plummet. e real estate market also saw an extreme slowdown in homes going into escrow during the month of April. Because of so few homes entering escrow in April, May 2025 saw 44 less transactions on the peninsula than May of 2024. As tari s were quickly taken o and the stock market rapidly recovered, the real estate market also bounced back and June 2025 outperformed June 2024. Looking at the rst six months of the year, 2025 has now seen one less sale than 2024, but is up 4.28% in average sales price and total sales volume is up 4.08% year-over-year.

Entering April, the Monterey Peninsula’s real estate market was easily outperforming 2024 numbers, with 12% more sales transactions and 21% more sales volume. When the US announced it was placing new tari s on countries across the globe in early April, the country saw the US stock market plummet. e real estate market also saw an extreme slowdown in homes going into escrow during the month of April. Because of so few homes entering escrow in April, May 2025 saw 44 less transactions on the peninsula than May of 2024. As tari s were quickly taken o and the stock market rapidly recovered, the real estate market also bounced back and June 2025 outperformed June 2024. Looking at the rst six months of the year, 2025 has now seen one less sale than 2024, but is up 4.28% in average sales price and total sales volume is up 4.08% year-over-year.

Most areas across the Peninsula experienced good, but not great, sales levels during Q2. One of the top performing areas of the quarter was the Greater Carmel area, which doubled its number of sales and saw a 58% increase in sales volume versus Q1. Carmel Highlands and Big Sur combined for nine sales during the quarter, a strong number for the area. While Carmel-by-the-Sea saw a typical number of sales, the average sales price in the area jumped back up above $4.5M for the rst time in over a year thanks to three large sales over $13M. Carmel Realty Company Agents were proud to have represented ve of the six transaction sides on these three luxury sales. Two of these were double-ended sales that occurred o market, putting on display the access and powerful network our Agents bring to the table when assisting their clients.

Most areas across the Peninsula experienced good, but not great, sales levels during Q2. One of the top performing areas of the quarter was the Greater Carmel area, which doubled its number of sales and saw a 58% increase in sales volume versus Q1. Carmel Highlands and Big Sur combined for nine sales during the quarter, a strong number for the area. While Carmel-by-the-Sea saw a typical number of sales, the average sales price in the area jumped back up above $4.5M for the rst time in over a year thanks to three large sales over $13M. Carmel Realty Company Agents were proud to have represented ve of the six transaction sides on these three luxury sales. Two of these were double-ended sales that occurred o market, putting on display the access and powerful network our Agents bring to the table when assisting their clients.

Each of the nine markets we serve navigate a constant balancing act between supply, demand and pricing. is makes it essential to have experienced, local, expert representation when buying or selling a home.

Each of the nine markets we serve navigate a constant balancing act between supply, demand and pricing. is makes it essential to have experienced, local, expert representation when buying or selling a home.

As always, we are here as a trusted partner—whether you’re exploring a move, considering an investment, or simply have a question about real estate. If you know someone who may bene t from our service, we would be honored to help them. ank you for being part of our community. We look forward to staying in touch and continuing to serve you with integrity, insight, and care.

As always, we are here as a trusted partner—whether you’re exploring a move, considering an investment, or simply have a question about real estate. If you know someone who may bene t from our service, we would be honored to help them. ank you for being part of our community. We look forward to staying in touch and continuing to serve you with integrity, insight, and care.

We hope you enjoy the following detailed analytic view of our market.

We hope you enjoy the following detailed analytic view of our market.

Warm regards,

Warm regards,

Ben, Carole, Zach, Isabel, and Courtney

Ben, Carole, Zach, Isabel, and Courtney

The Heinrich Brooksher Real Estate Group
Ben Heinrich Broker Associate
Zach Brooksher Broker Associate
Carole Heinrich REALTOR®
Isabel Brooksher REALTOR®
Courtney Brooksher Executive Assistant

Market Update

Market Update

Carmel-by-the-Sea & Carmel Point

Carmel-by-the-Sea & Carmel Point

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Carmel-by-the-Sea saw 28 home sales close during Q2, which was just a few below what we typically see during this quarter. e average sales price of $4.53M was strong, boosted by three large sales over $13M. e median sales price of $2.8M was lower than we’ve seen over the last few years, due to an increase in home sales in the $1M-2M price segment. Total sales volume came in at a healthy level of $126.8M for the quarter, though down 11.0% from an incredibly strong Q2 2024. Inventory has not increased in this area as much as other areas, due to a continued strong demand for housing. e average days on the market of 52 days during Q2 is a typical number we see in today’s market. Carmel Realty Company Agents represented at least one side of the top six sales in Carmel-by-the-Sea in Q2.

Average Selling Price $4,528,458

Average Days on Market

52

$126,796,833

Units Sold

28 Sales Volume

Q2 2025 Market Breakdown

Average vs. Median Sales Price in millions

Total Sales Volume By Quarter in millions

Number of Closed Sales By Quarter

Median Sales Price in millions

Did You Know?

Carmel-by-the-Sea is known for attracting various celebrities and artists. Clint Eastwood served as mayor of the village from 1986-1988. Other notable celebrities, artists and writers who have called Carmel home include Doris Day, John Denver, Ansel Adams and Jack London.

“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020

Greater Carmel

e areas outside of Carmel-by-the-Sea & Carmel Point

e greater Carmel area saw 20 sales during Q2, the most of any quarter in the region since Q2 2022. e average sales price was also high, nishing the quarter at $2.51M. ese strong sales numbers and prices led to a strong sales volume total of $50.2M during the quarter, also the highest total since Q2 2022. e average days to sell jumped to 56 days from 28 days last quarter and 41 days in Q2 of last year. Carmel Realty Company represented the Seller of the highest sale and the Buyer for the second highest sale during the quarter

Selling Price $2,508,325

20 Sales Volume $50,166,500 Average Days on Market 56

Units Sold

Q2 2025 Market Breakdown

Average vs. Median Sales Price in millions

Total Sales Volume By Quarter in millions

Q2 2025 Sales by Segment

Number of Closed Sales By Quarter

Median Sales Price in millions

Did You Know?

Robert Louis Stevenson modeled Treasure Island’s Spyglass Hill a er Point Lobos State Reserve near Carmel. “Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020

Carmel Valley

Including the Santa Lucia Preserve

While the average sales price was strong during Q2 ($2.22M), Carmel Valley had a bit of an underwhelming quarter with just 41 home sales, down from 53 sales each of the past two Q2s. is led to an 11.5% drop in total sales volume year-over-year. e average days on market in the area for the quarter was 74 days, which is longer than every area on the peninsula besides Carmel Highlands/Big Sur. One reason for this is the increased inventory in the area with 89 active listings on the market, the most we have seen since mid-2020.

Average Selling Price $2,224,799

Average Days on Market

74

$91,216,750

Units Sold

41 Sales Volume

Q2 2025 Market Breakdown

Average vs. Median Sales Price in millions

Total Sales Volume By Quarter in millions

Number of Closed Sales By Quarter

“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020 Did You Know?

Monterey County has 349 vineyards, 82 bonded wineries and 65 tasting rooms. e wide range of climates allow Monterey County to grow over 30 di erent wine grape varietals.

Pebble Beach

Pebble Beach saw its rst $10M+ sale of 2025, an omarket sale double ended by Carmel Realty Company Agents. is along with a mix of other home sales led to a quarterly average sales price of $3.44M, the highest since Q2 2024. While 23 sales during Q2 were the most of any second quarter since 2021 and a number that is on par with what we have seen over the last three years, it is still 5-10 sales shy of a fully healthy Pebble Beach market. A er poor total sales volume performances over the past two years, Pebble Beach is on pace to top each year’s sales volume in 2025. Carmel Realty Agents represented at least one side on each of the four highest sales in Pebble Beach during the quarter.

23 Sales Volume $79,218,100

Units Sold

Q2 2025 Market Breakdown

Average vs. Median Sales Price in millions

Quarter in

Segment

Number of Closed Sales By Quarter

Did You Know? 17-Mile Drive through Pebble Beach is one of only nine private toll roads in the country, and the only one west of the Mississippi.

“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020

Carmel Highlands, Big Sur & South Coast

e Carmel Highlands and Big Sur area experienced its second-best quarter over the last three years. Nine home sales during Q2 2025 accounted for $32.7M in total sales volume. is gave an average sales price of $3.63M for the quarter, up 4.2% from the last quarter and 12.2% from Q2 of last year. Five of the nine sales during the quarter took place in the Carmel Highlands, including a $14.75M sale in the Otter Cove community. Eight listings over $10M remain on the market, along with another nine over $5M.

Average Days on Market 90 Average Selling Price $3,630,444 versus Q1 2025 4.2% versus Q2 2024 12.2%

9 Sales Volume $32,674,000

Units Sold

Q2 2025 Market Breakdown

Average vs. Median Sales Price in millions

Total Sales Volume By Quarter in millions

Q2 2025 Sales by Segment

Number of Closed Sales By Quarter

Median Sales Price in millions

Did You Know?

Local settings from around the Monterey Peninsula have provided the backdrops for more than 180 lms and television shows. You’ll recognize many scenes in HBO’s award winning mini-series Big Little Lies in Big Sur and the Carmel Highlands.

“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020

Pacific Grove

A er a strong Q1, Paci c Grove had a more di cult second quarter of 2025. e average sales price of $1.55M during Q2 was the lowest over the past eight quarters dating back to Q2 2023. e 31 sales were up one sale from last year’s Q2 total, but came in below the Q1 2025 total of 32 sales. e total sales volume ($47.9M) was the lowest of each second quarter since Q2 2020. Inventory in Paci c Grove hasn’t yet seen the spike other areas have, with just 26 homes on the market heading into Q3. is is down from 29 active listings at the same time last year.

Average Days on Market

38 Average Selling Price $1,545,350

31 Sales Volume $47,905,851

Units Sold

Q2 2025 Market Breakdown

Average vs. Median Sales Price in millions

Total Sales Volume By Quarter in millions

Number of Closed Sales By Quarter

Median Sales Price in millions

Did You Know?

Point Pinos Lighthouse in Paci c Grove is the oldest continually operating lighthouse on the West Coast.

“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020

Monterey

& Del Rey Oaks

e second quarter is typically the highest selling quarter in Monterey. Q2 saw 59 home sales in the area, 14 more than Q1 2025. While this was a 31.1% increase in sales quarter over quarter, 59 sales was the lowest total in the second quarter since 2020. e average sales price ($1.35M) and median sales price ($1.13M) were strong during Q2, with each topping both the previous quarter and same quarter last year. Inventory in Monterey is sitting at its highest level since late 2019 with 82 active listings on the market. Carmel Realty Company currently lists four of the top ve luxury listings in Monterey, three of which are in Monterra and the fourth in Pasadera.

$79,544,499

Units Sold

59 Sales Volume

Q2 2025 Market Breakdown

Average vs. Median Sales Price in millions

Number of Closed Sales By Quarter

Sales Price in millions Total Sales Volume By Quarter in millions

Did You Know?

Nearly a quarter million tons of sardines were processed on Cannery Row in 1945, the year John Steinbeck’s Cannery Row was published. Cannery Row was previously named Ocean View Avenue but was renamed to honor John Steinbeck’s well-known novel.

“Monterey

County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020

#1 Locally Owned Brokerage on The Monterey Peninsula

As the current market share leaders in Carmel-by-the-Sea and Pebble Beach and leading luxury brokerage for over 110 years, we have consistently delivered outstanding quality and service to our clients. Our handpicked team of agents share our commitment to quality, integrity, and the community. Unmatched experience, local knowledge, and collaboration has allowed our team to achieve the highest average agent production and dominate the market year a er year.

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