2023
Figure 1.
Figure 1
Swinburne University of Technology | School of Design Bachelor of Interior Architecture (BH-DESINA)
Selma Mehicevic | 103067833
DIA30003 Interior Architecture Entrepreneurship & Professional Development
Assignment 2 | Business Report Draft
Semester 1, 2023
All rights reserved
No part of this publication may be reproduced or transmitted in any form or by means, electronic or mechanical, including photography, recording or any other information storage and retrieval system, without prior permission in writing from Swinburne University of Technology.
Declaration of Originality and Copyright
Unless specifically, correctly and accurately referenced indicated above, the publication and all other material in this publication is the original creation of the designer submitting this assignment aspart of their coursework for DIA30003 Publication Design. While every effort has been made to ensure the accuracy, the publisher does not under any circumstance accept any responsibility for error or omission.
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DESIGNER PROFILE
INTRODUCTION
SPECULATING THE FUTURE IN 2043
TREND THESIS
BUSINESS COMPETITOR
VALUE PROPOSITION ALALYSIS
COMPETITION ALALYSIS
STRATEGIT IMPLICATIONS
DESIGN FIRM IN 2043
POSITION IN 2043
CONTENTS
TABLE
OF
DigiCraft Design | Designer Profile
Selma is an Interior Architecture graduate specialising in digital design and fabrication, combining traditional interior design principles with cutting-edge technology to create innovative and unique interior spaces.
Customers can expect the use of a variety of software tools by an interior architect with expertise in digital design and fabrication to produce 3D models and representations of their projects. As a result, the purchaser can see the finished product before building starts. Our team are skilled in designing and creating unique furniture and fittings using digital fabrication processes including CNC milling, laser cutting, and 3D printing. Digicraft design creates furniture that are both aesthetically pleasing and practical by drawing on a substantial understanding of design concepts and technical breakthroughs.
Figure 3.
Introduction
The design and manufacturing industries have undergone a considerable transition towards digital design and fabrication. Designers and manufacturers may now build complicated and elaborate designs that were previously deemed unattainable due to developments in technology and software. Digital design and fabrication have transformed the business by allowing for more efficient use of materials, less waste, and increased manufacturing speed. This movement is affecting not only the industrial sector, but also the interior design and furniture design businesses.
My business is dedicated to providing clients with unique and sustainable designs. We recognise the significance of utilising technology and remaining current with the newest innovations in the area. We are able to give our clients more economical use of materials, innovative designs, and faster production periods by incorporating digital design and manufacturing into our practice. Our mission is to give our clients with high-quality, long-lasting, and visually beautiful designs while minimising our environmental effects.
Figure 2.
Speculating the future in 2043
- The development of more sophisticated 3D printing technology that can handle larger and more complicated patterns
- The manufacture of more intricate and personalised furniture pieces
- We may see the rise of augmented and virtual reality technologies, which can improve the customer experience by allowing clients to visualise designs in their intended spaces.
- We may see widespread use of automated design and fabrication techniques, which can greatly reduce production time and cost.
- A rise in the number of organisations offering digital design and fabrication services
- Increased industry competitiveness.
- The use of sustainable materials in design may also grow increasingly popular, with an emphasis on developing environmentally friendly and socially responsible designs.
2028 2033
- The advancement of artificial intelligence systems capable of optimising design processes and providing more personalised design recommendations based on client preferences
- Biometric data integration in the design process may potentially become more common, enabling for the construction of customised designs that suit to individual needs and preferences.
The integration of digital design and fabrication technology into interior architecture will result in more efficient material utilisation and the production of resilient structures.
- The development of fully automated design and fabrication procedures, in which clients may input their design preferences to an AI system, which will build a fully customised design and have it built and delivered to their door.
- The use of digital design and fabrication technology may be extended beyond the design industry and applied to other fields such as medicine, engineering, and construction, leading to additional innovations and advancements in these industries.
2038 2043
Figure 4.
What is Digital design and fabrication (DDF) ?
DDF is the process of constructing physical products or structures using digital technologies such as computer-aided design (CAD) software, 3D printing, and other computer-controlled manufacturing methods is known as digital design and fabrication. Digital design and fabrication offers multiple advantages over traditional manufacturing methods, including increased design freedom, shorter production times, reduced prices, and the capacity to build highly customised and complicated geometries. It is employed in a variety of industries including architecture engineering, product design, and art and sculpture.
Trend Thesis
Technological advancements nowadays is the key to more sustainable and resilient structures. Among all, Digital Design and Fabrication plays vital role in the world of architecture and interior architecture. It creates endless possibilities for new innovations and creative designs, transforming them from computer aided design CAD into reality.
It is believed that the use of digital fabrication can allow greater overall efficiency in terms of cost, time, and product. Being able to be produced off-site in a warehouse, bad weather concerns can be eliminated, allowing machines to work day and night to produce excellent products within short period of time.
Business Competitors
Known as the new founded in 2015, new engaging activations for the entertainment BtoB trade shows and kiosks, custom furniture, stunning interiors.
(Digital design and fabrication, Group 6, Assignment 1)
Branch flowers is a Melbourne. They offer service on a range of furniture, automotive and boating for intricate Timbur is based in Ezra Ardolino. They furniture that is manufactured uses 3D printing to computer aided design intricacy as they are
Consistency is the most important element expected in the use of design fabrication. Machines enable the production results to achieve greater precision and higher quality control. With efficiency being the core of innovations, Design Fabrication should be widely introduced to the world.
Competitors
standard in custom fabrication, new but gold, expertly designs and builds activations for global brands, scenic and stages entertainment industry, interactive exhibits for and conventions, retail displays and furniture, and unique installations for
CNC routing company based in offer a premium 2D and 3D routing of materials. They specialise in automotive industries. advertising, building intricate designs.
DR are a digital design fabricators located in Los Angeles, their work ranges from film sets, furniture designs and public art. They take pleasure in providing a secure and inviting environment for both their staff and clients. They are really enthusiastic about their work, they produce and enjoy the challenge of making distinctive
The design firm focus on engineering, architecture, planning, and advisory services. They are committed to sustainable development, is comprised of 18,000 designers, advisers, and experts operating in 140 countries. We were founded to be both humanitarian and excellent, and we cooperate with our clients and
(Digital design and fabrication, Group 6, Assignment 1)
NYC and founded in 2009 by Architect They offfer bespoke Computer designed manufactured by robotics. The company to build furniture layer by layer. By using design is allows for endless forms and are computer generated.
Figure 5.
Products & Services
-Customised furniture design services
- Including concept development
- 3D modeling
- Fabrication and installation.
Value Proposition
Positioning our products and services around
Product
- Providing high-quality, one-of-a-kind furniture that suits customers individual demands and tastes.
- We also provide cutting-edge digital design and fabrication technology, distinguishing ourselves from traditional furniture designers.
Gain Creator Pain Reliver
- We alleviate our customers’ concerns by providing a collaborative design process that ensures their vision is realised.
- To address customer worries about the environmental impact of their furniture, we also employ sustainable materials and manufacturing practises.
Proposition Analysis
around our clients values and needs
Customer Segment
Gains
The ability to create completely customized furniture pieces that are tailored to their specific needs and preferences.
Access to a wide range of design options and materials. High-quality craftsmanship and materials used in the production of their furniture pieces.
Jobs
Furniture that is tailored to their personal needs and tastes, whether it’s a one-of-a-kind design or a great fit for a certain area.
Pains
- Limited options for unique and customised furniture pieces in the market.
- Difficulty finding furniture pieces that perfectly match their space or meet their specific needs.
- Uncertainty about the quality and craftsmanship of mass-produced furniture pieces.
They are looking for a design business that is responsive, collaborative, and produces highquality outcomes.
Defining the Value Proposition Canvas
Homeowners, interior designers, architects, and enterprises in need of customised furniture are Digicraft Design’s target clients. These customers are likely to be design-conscious and looking for one-of-a-kind, high-quality objects that reflect their personal style and taste. They are willing to pay a premium for an item that is one-of-a-kind and suited to their exact wants and tastes.
Digicraft Design will provide its target clientele with a wide range of services, including initial design consultation, digital design and visualisation, material selection, production, and installation. To develop custom furniture pieces that are exactly customised to the client’s demands, the company will use digital design tools and fabrication technologies.
Designers will work closely with customers to understand their unique requirements and design preferences, and the services will be provided in a consultative and collaborative manner. Throughout the design and fabrication process, the company will maintain a high level of transparency and communication, providing clients with regular updates and progress reports.
Digicraft Design will emphasis its unique value proposition of integrating digital design skills with skilled workmanship to generate high-quality, customised furniture items when pitching its services to prospective clients. The company will also emphasis its emphasis on client collaboration and openness, ensuring that clients are involved in all stages of design and manufacture.
Digicraft Design can customise their services to fit the wants of their target clients by performing market research and receiving client feedback.
Figure 6.
Visioning Design Firm in 2043
Digicraft design will be a market leader in custom furniture design by 2043. Our objective will be to produce high-quality, one-of-a-kind furniture pieces that are tailored to our customers’ needs and preferences. We will exist to re imagine traditional furniture design and production methods, harnessing the potential of digital design and fabrication technologies to produce truly unique and sustainable furniture pieces. Our practice will benefit society by delivering both useful and visually beautiful furniture solutions.
We will prioritise Eco-friendliness in our manufacturing process and try to reduce waste while still producing beautiful and usable furniture. Our method will provide a number of advantages, such as reduced environmental impact, personalised design alternatives, and efficient manufacturing procedures. As a custom furniture design firm, we will provide a variety of design services that will make use of digital design and construction. Our customers will be able to customise their furniture by selecting from a selection of materials and finishes.
We will also provide design consultancy services to assist our clients in realising their vision, and we will collaborate closely with them to guarantee that each piece is unique and adapted to their specific demands.
Our practice will also offer a range of other benefits to our customers, including:
- Affordable pricing due to the efficiency of our digital design and fabrication processes
- Shorter production times, allowing for quicker turnaround on custom orders
- High-quality products with precise attention to detail, thanks to our digital design capabilities
- Sustainable and Eco-friendly production processes that minimize waste and environmental impact.
Overall, Digicraft design will be at the vanguard of the digital design and manufacturing revolution, providing creative and sustainable furniture design solutions that fulfill our customers’ needs while also improving society.
Figure 2.
Figure 7.
Positioning the Practice
Digicraft Design will set itself apart from competition by providing highly personalised and customizable furniture designs that make use of cutting-edge digital design and production technologies. Our emphasis on crafting one-of-a-kind pieces that really reflect our clients’ personalities and tastes distinguishes us from the mass-produced, cookie-cutter designs that are prevalent in the furniture market. In addition, we will prioritise sustainability and environmental responsibility in our material sourcing and manufacturing processes. We will appeal to a rising market segment that values sustainability in their purchasing decisions by using eco-friendly materials and decreasing waste using digital fabrication technologies.
As the founder and leader of Digicraft Design, I am passionate about utilizing digital technologies to push the boundaries of furniture design and production. I have extensive experience in digital design and fabrication, as well as a deep understanding of the furniture industry and market trends. I am committed to constantly staying up-to-date with the latest technologies and design trends to ensure that Digicraft Design remains at the forefront of the industry.
To prepare for this position, I plan to continue investing in my own education and professional growth, attend industry events and conferences, and pursue collaborations with other designers and manufacturers. Furthermore, I will prioritise assembling a strong team of designers and fabricators who share our vision and values and can bring unique perspectives and skills to our projects.
Figure 8.
