2019/20 Capricorn Enterprise Annual Report

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Facilitating Future Prosperity

2019 2020


10 - 2020






CAPRICORNENTERPRISE.COM.AU Capricorn Enterprise Annual Report 2019/20


Advancing our dynamic region through collaboration, leadership & support

REGIONAL ECONOMIC DEVELOPMENT Capricorn Coast & Rockhampton Region



Facilitating Future Prosperity

REGIONAL TOURISM Capricorn Coast & Keppel Islands Rockhampton Region Central Highlands


Message from the Chair & CEO 4 Our Role & Major Partners 6 A Decade of Success - Regional Priority Projects 8 Board of Directors 10 Management Committees 11 Our Staff 12 Advocacy - Regional Economic Development 14 Major Projects - Regional Economic Development 20

Tourism Marketing - Consumer Visual Media Tourism Marketing - Trade Business Support & Industry Development Visitor Services & Volunteers COVID-19 - Immediate Response Report Members 2019/20

Capricorn Enterprise Annual Report 2019/20

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Whilst we continue to focus on the recovery phase for a number of business sectors, now more than ever we need to depend on each other. Our commitment to you, our Members and stakeholders, is to continue working hard for you and our entire regional community.

Facilitating Future Prosperity

A Message


1st July 2020 marked our tenth Anniversary and we owe our success as an Organisation to the strong support and collaboration with our business and industry partners, which builds on the foundation of our state and local government financial support. Our small team of dedicated professionals are supported by a volunteer Board of Directors and Management Committee Members and hundreds of Member businesses, stakeholders, public and private sector partners. We have worked very hard over the past decade supporting Regional Priority Projects and increasing our visitor economy (business, leisure, VFR) from domestic and international markets. As Capricorn Enterprise marks our ten year milestone, we reflect on a decade of highs and lows, collaboration and challenges for our regional tourism industry. Last year was definitely a ‘high’ with official Tourism Research Australia data revealing record growth in both domestic and international visitation to the year ending December 2019 for our region stretching from the Central Highlands to the Keppel Islands. 1,233,000 visitors spent $668 million dollars across the Capricorn region, with another 1,506,000 day visitors spending $286 Million. 2020 was tracking to be a record year with both domestic and international visitors and visitor expenditure, however, the impacts of the COVID crisis to our visitor economy has been unprecedented. It may take years for the visitor statistics to reach the 2019 benchmark at regional, state and national levels. Whilst the first half of 2020 has been incredibly challenging, we are fortunate that our regional economy in Central Queensland is diverse and stronger than many other destinations. With $4.5 Billion dollars worth of major infrastructure developments planned and underway during this decade of development, we face a shortage of up to 3,000 workers, which conversely presents a greater opportunity to attract workers and their families from the densely populated areas of the country to a regional lifestyle. With this knowledge, our Capricorn Enterprise led Central Queensland Major Projects Workforce Alliance which is a strong collaboration with Construction Skills Queensland (CSQ), our major project proponents and promoting regional business content, that we have been working towards a solution for the past eighteen months to cement CQ as a destination of choice for skills development, jobs, lifestyle choices, population growth and economic prosperity. Whilst we continue to focus on the recovery phase for a number of business sectors, now more than ever we need to depend on each other. Our commitment to you, our Members and stakeholders, is to continue working hard for you and our entire regional community.

Mary Carroll Chief Executive Officer

The challenges experienced during the 2019/2020 financial year are hard to understate. The region has experienced drought, bushfires, hail and a shutdown of large parts of the economy to combat a worldwide pandemic. The most devastating impact for our members has been the economic shutdown and restriction on travel, caused by the pandemic. It is during such difficult times that people need help and Capricorn Enterprise, led by Mary Carroll, has worked extremely hard to provide that extra support. As the registered tourism organisation for the Central Queensland region, Capricorn Enterprise was able to provide valuable data and advice to the state government, while advocating on behalf of members and providing up to date information for businesses as regulations changed. At the same time, Capricorn Enterprise pursued the economic opportunities for the region that will help all businesses across the region. Furthermore, Mary and her team provided much needed emotional support to business owners suffering from the lockdown. The challenges caused by the pandemic have placed considerable strain on many people and have seriously tested our resilience and will continue to do so. Along with the challenges, there has been wonderful support from state and federal governments and it has been terrific to see both sides of politics working together for the benefit of communities. It is how people and business respond to adversity that sets them apart and establishes their reputation for the future. The organisation is incredibly grateful for the terrific ongoing support it receives from members and state and local government, especially as many are facing considerable adversity themselves. A special thank you must go to Minister Jones for her amazing support during this difficult time and our major supporters, being the State Government (via TEQ), Livingstone Shire Council, Construction Skills Queensland (CSQ), Ian Weigh Toyota, CQUniversity, Ergon Energy, Stanwell and Central Highlands Regional Council. As Chair of Capricorn Enterprise, I would also like to thank Mary and her team for working tirelessly to support our members and I wish to thank my fellow Directors for continuing to provide their advice, support and dedication as volunteers to this truly community based organisation. We have much better times to look forward to in this region and Capricorn Enterprise will continue to play its part in realising the opportunities that lie ahead.

Derek Lightfoot Chairman

Capricorn Enterprise Annual Report 2019/20


Our Role Business Support & Development


Facilitating Future Prosperity

Destination Marketing

Tourism & Visitor Servicing

Investment Attraction

Our Major Partners

I 2019 - 2020

The success and continuity of our organisation is largely a result of the following Corporate and Platinum partners and sponsors.

Capricorn Enterprise Annual Report 2019/20


10 - 2020






Capricorn Enterprise


1st July 2020 marked the tenth Anniversary of Capricorn Tourism and Economic Development Ltd (trading as Capricorn Enterprise). Our small team of dedicated professionals are supported by a volunteer Board of Directors and Management Committee Members and hundreds of Member businesses, stakeholders, public and private sector partners. For 10 years, Capricorn Enterprise has been advancing our dynamic region through collaboration, leadership and support. We have represented our business and industry membership with one consolidated voice to all levels of government and focused on Destination Marketing, Business Support, Investment Attraction and Visitor Servicing. We have been a key partner in helping to attract hundreds of millions of dollars to this region in both public and private infrastructure development as well as achieved growth in both domestic and international visitors over the past decade despite a number of external challenges well beyond our control. By focussing and collaborating on the following Regional Priority Projects, Capricorn Enterprise over the past decade has played a key lobbying role in supporting Local Government, State and Federal politicians and Departments in helping to secure significant funding to achieve: • Gracemere Overpass ($50M state funding) to develop the Gracemere Industrial Area – completed Sep 2013 (Gibb Group are a corporate partner of Capricorn Enterprise and have since also developed the Homemaker Centre site in Yeppoon) • Approval of the Great Keppel Island Revitalisation project at Federal, State and Local government levels – March 2013 (we continue to work with the relevant Proponents, Departments and Ministers to see this project come to fruition) • The inclusion of the Rockhampton/Capricorn Coast and Gladstone regions in the federal government’s “Northern Australia” legislative funding footprint (thanks to our successful joint submission co-authored with CQUniversity, signed by nearly 30 local government authorities, Chambers and advocacy groups) • Merger of CQUniversity and CQTAFE to form Queensland’s first dual sector university – May 2013 (collaboration between the CQUniversity, Capricorn Enterprise, State & Fed government)


Facilitating Future Prosperity

• Major road infrastructure ($170M Yeppen South Project completed in 2015) as part of the ten year $8.6Billion Bruce Hwy action plan – legislated in 2012. Capricorn Enterprise joint CQUniversity submission entitled “Assessing the regional economic impacts of flood interruption to transport corridors In Rockhampton” was presented and utilized by Federal & State Government and Opposition to help secure funding for the Yeppen South Project. • Major road infrastructure (up to $15M State government funding) for the Northern Strategic Link Road (Panorama Drive, Yeppoon) – collaboration between Local and state government and Capricorn Enterprise. • When Federal funding of $2.4M was under threat for Beef Australia 2015, Capricorn Enterprise lobbied with the Federal Member of Capricornia for its continuation. • The Rockhampton Riverfront redevelopment – funding 2015/16 ($15M State, $8.5M Federal, $8.5 plus $4M RRC – total $36M), completed in March 2018 – collaboration between local, state, federal government and Capricorn Enterprise. • The Yeppoon Foreshore and CBD revitalisation – funding 2015/16 ($29M State, $10M Federal, $14M LSC – total $53M), completed in May 2018 – collaboration between local, state, federal government and Capricorn Enterprise. • Major water infrastructure – supporting “Growing Central Queensland” – resulting in funding for Rookwood Weir April 2018 ($130M Federal, $130M State), commenced Nov 2019 – collaboration between Regional Development Australia, Growing Central Queensland, CQUniversity, local, state and federal government and Capricorn Enterprise. • Keppel Bay Convention Centre and Sporting Hub – $20M secured prior to the last Federal election – collaboration between Keppel Bay Sailing Club, Capricorn Enterprise, local, state and federal government.

Our Priority Projects

| 2010 - 2020

When Capricorn Enterprise was formed in July 2010, in partnership with our Local, State and Federal government colleagues and key industry stakeholders, we formulated our first list of regional priority projects to consolidate our individual efforts, in order to achieve collaborative success for our region.

2010 > 2013

Major Results


Critical Road, Rail, Air & Port Infrastructure (Fitzroy River floods -Feb/Mar 2010–5.30m, Dec 10/Jan 2011–9.20m, Feb/Mar 2012–7.10m, Jan/Feb 2013–8.61m)


CQUniversity and TAFE Partnership to up skill Central Queensland and form Queensland’s first dual sector university


Rockhampton Riverfront redevelopment including Convention & Sporting Precincts


Great Keppel Island and coastal foreshore revitalisation


Industrial land and associated infrastructure


CQ NRL Bid Success – securing the region’s first NRL team


Support Major Regional Events (ongoing)

a March 2013 Great Keppel Island Resort revitalisation plan –State govt, Fed govt. approval, May 2013 Local gov approved.

2014 > 2020

Major Results



Multi Use Centre –Convention Centre & Stadium Facilities (Option 1: Major facility co-locating a convention centre & multi sports centre, Option 2 –A Staged facility, Option 3 –Stand alone Convention Centre in Rockhampton and/or Yeppoon)


Increase representation of State and Federal government agencies in the Rockhampton region


Growing Central Queensland (Phase 1 –Rookwood Weir, Fitzroy River)


Upgrade Rockhampton Regional Airport (Stage 1 – Freight Handling, Stage 2 –Increased Military Presence, Stage 3 –Dedicated facilities for international capability)


Healthy communities –Allied clinic stage three at CQUniversity and Aged Care resort facilities


Implementation of the Capricorn Destination Tourism Plan 2014-2020


Implementation of the Northern Australia Alliance


Focussing on the Digital Economy (Support the RRC Smart City Initiative, Support the LSC Digital Strategy)

a $50M State funding Gracemere Overpass announced end 2011, commenced Feb 2012, completed Sep 2013. GIA developed (Gibb Group) a Bruce Hwy 'Ten year' $8.6B Action Plan (Fed & State govts) was legislated in 2012, (included $170M Yeppen South Project including 1.6km bridge crossing completed in 2015) a Dec 2012 State govt. approval of CQUniversity dual sector, May 2013 State govt. approval. CQUniversity is Australia’s largest regional University

a2015/16 -$29Million State funds, $10M Federal funds, $14M LSC –Yeppoon Foreshore Redevelopment (total $53M)


a 2015/16 $15M State funds, $8.5M Federal, $8.5M RRC –Rockhampton Riverfront redevelopment (total $36m with RRC paying an additional $4M plus for final and ongoing project cost ) a 2017 -$5M Federal funds to upgrade Rockhampton Airport a 2017 Rookwood Weir -$130M federal funding, followed by $130M state funding commitment a April 2019 -$20M Federal funds secured for Keppel Bay Convention Centre & Sporting Hub, Yeppoon Note: Fitzroy River flood in March/April 2017 of 8.80m was the first time the Yeppen crossing was seen in action –a magnificent piece of infrastructure!

Capricorn Enterprise Annual Report 2019/20


Our Board

OF DIRECTORS I 2019 -2020

Derek Lightfoot Associate Member

Bob Pleash Associate Member

Max Hogan Ergon Energy

Narelle Pearse CQUniversity

Helen Schweikert

Cr Nigel Hutton




Cap Coast Home Loans

Chris Harris C.T. Harris & Company

Livingstone Shire Council


During 2019/20 Capricorn Enterprise was a Member of:

Capricorn Enterprise liaised/partnered with:

• Regional Tourism Organisation (RTO) Network Queensland

• Tourism and Events Queensland (TEQ)

• Chamber of Commerce & Industry Queensland (CCIQ)

• Local and State government departments

• Queensland Tourism Industry Council (QTIC)

• State and Federal Ministers and Shadow Ministers

• Queensland Resources Council (QRC)

• Central Highlands Development Corporation (CHDC)

• Caravanning Queensland

• Gladstone Area Promotion & Development Ltd (GAPDL)

• Queensland Master Builders

• Bundaberg Tourism

• Australian Industry Defence Network (AIDN)

• Mount Morgan Promotion & Development (MMPAD)

• Australian Institute of Company Directors (CEO – MAICD) • Fitzroy Basin Association (FBA)

• Northern Australia Alliance (Capricorn Enterprise, Townsville Enterprise Ltd, Advance Cairns, NT Chamber of Commerce, Karratha District Chamber of Commerce and Industry, Broom Future Alliance, GW3)

• RACQ (Royal Automobile Club of Queensland)

• Capricorn Chamber of Commerce (CCC)

• REIQ (Real Estate Institute of Queensland)

• Stanwell Community Partnership Fund

• ATEC (Australian Tourism Export Council)

• Gladstone Engineering Alliance (GEA)

• QICA (Qld Information Centre Association)

• Resource Industry Network (RIN)

• CQUniversity R’ton Region Engagement Committee

• Construction Skills Queensland (CSQ)

• Volunteering Queensland

• NDIS Carers Qld Community Capacity Building and Inclusion Group (CCBIC) • QLD Local Content Leaders Network (QLCLN) 10

Heather Peirano Piranha Insurance

Facilitating Future Prosperity

Committees AUDIT RISK MANAGEMENT COMMITTEE (ARMC) Darren Smith FCA Kennas Chartered Accountants Wayne Litherland Babsuva Pty Ltd

I 2019 -2020 ECONOMIC DEVELOPMENT COMMITTEE (Capricorn Enterprise Industry Group)

Dennis Bryant Master Builders

Amanda Hinton Capricorn Caves Eloise Chaffers Great Keppel Island Hideaway

Wayne Litherland Babsuva Pty Ltd

Paul Thompson Central Highlands Development Organisation

Prue Saxby Indigo Gold Colin Strydom Design + Architecture

Pat Lilleboe Sail Inn Yeppoon

Jason Spence iAssist

Brett Bacon Livingstone Shire Council

Carl Carter Cooper McKenzie Marketing

Brad Korte Kortes Resort

Jan Anfruns Livingstone Shire Council Laurence Stitt Rsured Pty Ltd

Tanya Lynch Vue Wine Bar & Restaurant (from June 2020)

Chris Bloxsom Butler Partners (from June 2020)

Previous Members:

Previous Members: Desley Cowley Oaktree Village Rockhampton (until May 2020)



Zac Garven Cassidy Hospitality Group (until Jan 20) Julie Strudwick Keppel Bay Sailing Club (until May 20)

"As a major marine and tourism hospitality business on the Capricorn Coast, the Keppel Bay Marina and Waterline Restaurant has appreciated the constant and superb assistance, advocacy, advice, support and marketing as we navigate through one of the most difficult times in our 24 year business from Mary Carroll and Capricorn Enterprise. More now than ever, our tourism and hospitality industry needs the strength of our Regional Tourism Organisation to continue with the strong support of both our Local and State governments. We need Capricorn Enterprise to consolidate our collective small business membership and marketing contributions to really make a difference for our destination including for cruising boaties against strong competition from other Queensland destinations and are so grateful for their outstanding performance representing us." Richard & Libbie Wilson | Owners Keppel Bay Marina & The Waterline Restaurant – June 2020 Capricorn Enterprise Annual Report 2019/20


Our Staff

I 2019 -2020

Mary Carroll Chief Executive Officer & Company Secretary

Neil Lethlean Regional Economic Development Manager

Kerry Kerr Tourism & Marketing Manager (PART-TIME)

Krista Brown Senior Marketing Executive (3 DAYS P/W)

Heather Congram Marketing Executive

Alyssah Anderson Communications Executive (3 DAYS P/W)

Carmel Humphries Economic Development Project Executive

Leanne Smith Information Centre Supervisor (2 DAYS P/W)

Kathi Perry Information Centre Supervisor (2 DAYS P/W)

Janelle Kerr Financial Controller/ Office Manager

MEMBER NETWORKING FUNCTIONS & BUSINESS EVENTS Over the past 12 months, Capricorn Enterprise has held 5 member events with over 300 attendees. These events are a great platform for members to become directly involved in key discussions impacting the future of the region. COVID-19 reduced the capacity to host events from March 2020. Members Networking Nights are an excellent opportunity for members to share information and make new contacts. Functions are held approximately every 8 weeks at a different member’s venue each time. Thank you to the Members who have hosted our Networking Nights in 2019/20: • Sunset Cruise in Keppel Bay with Freedom Fast Cats, catered by Waterline Restaurant “Boat Catering” (July 2019)

• Vue Wine Bar & Restaurant - Members Christmas Party (Dec 2019)

• Leichhardt Hotel - Capricorn Enterprise AGM (Sep 2019)

• Branding Tips with Optus and Cooper McKenzie Marketing (Breakfast) (March 2020)

• Archer Park Rail Museum, catered by Artizan Gluten Free Bakery (Oct 2019) 12 Facilitating Future Prosperity


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6 1 - Regional Tourism Organisation Network QLD with Tourism Minister Kate Jones MP. 2 - Regional Economic Development Manager Neil Lethlean, at Capricorn Enterprise Major Projects Forum - October 2019 3 - Premier Annastacia Palaszczuk meets with industry leaders during the COVID crisis - June 2020 4 - Capricorn Enterprise Marketing Team brainstorming meeting 5 - CEO Mary Carroll, at Capricorn Enterprise Major Projects Forum October 2019 6 - Capricorn Enterprise Team promotes 'Support Local Buy Local' Campaign as the COVID crisis escalates - early March 2020.

Capricorn Enterprise Annual Report 2019/20




The advocacy efforts of Capricorn Enterprise are critical to the short, medium and long term prosperity of the Capricorn Region. Research reveals that local infrastructure projects exceeding $4.5 billion were scheduled to commence construction or were in design phases during the 2019-20 year. These projects provide significant opportunities for local business/industry in terms of local content in major infrastructure projects including highways, water, energy renewables and defence. Capricorn Enterprise has been and will continue to work closely with project proponents and managers including Tier 1 and Defence Prime Groups, plus local business and industry representatives to maximise local participation and content.


Current development approvals for the island include a 250 room beachfront hotel, 300 luxury apartments, 285 luxury villas, 9,000 sq metres of retail shops and a 250 berth marina. The airstrip also has approval to be extended from the current 800 metres to 1.5 kilometres, which would substantially improve visitor capacity by enabling jet airliners to land, with the potential for direct flights from Sydney, Brisbane and Cairns. By June 2020, Altum Property Group P/L was awaiting decisions on the final approvals and transfer of leases from the state government. Deloittes which had been engaged by the state government has positively assessed Altum’s Financial Management Capability Assessment (FMCA) submitted in March 2020. [See IMAGES 2 & 3]


The proposed EIS was granted a 12 months extension.

NORTHERN AUSTRALIA ALLIANCE Capricorn Enterprise is part of the Northern Australia Alliance, launched in 2015, working collaboratively to act as catalysts to help shape and promote communities and development across Northern Australia.


The Lower Fitzroy River Infrastructure Project EIS process was completed and approved with conditions in February 2017. The independent assessment of the $352M Rookwood Wier proposal was made public in January 2018. Both the Federal Government and State Government committed to support the construction of the Weir. Components of the project, Thirsty Creek Road upgrade and the Capricorn Highway Intersection upgrade have been underway and were expected to be completed in 2020.

The contract for works on the new Riverslea Bridge has been awarded to Capricorn Enterprise Gold member Civil Mining and Construction Pty Ltd (CMC) and has commenced. The invitation to Tender for water sales from Rookwood Weir opened in June 2020. Additional contracts for the Weir construction and Hanrahan Crossing are yet to be awarded. Capricorn Enterprise has continued to work with the project proponents to inform the region of the opportunities presented by this project. At the 25th October 2019 Major Projects Forum, Eoin Grennan (Project Director, SunWater) provided an update on the Rookwood Weir and its opportunities.

CLARKE CREEK WIND FARM Lacour Energy and Goldwind Australia are developing the Clarke Creek Wind and Solar Farm project located 150 km north west of Rockhampton and 150 south of Mackay in the Isaac and Livingstone Shire areas. When completed the Clarke Creek Wind Farm will be the largest wind farm project in the southern hemisphere; project investment around $1.5billion; incorporating up to 185 wind turbines; powering 600,000 Qld homes (4% of Qld electricity supply); construction to commence 2020 and completed by 2023; jobs estimated at between 300-350 during construction phase and creating 20 FTE during operation. Company Statement by Goldwind Australia: “We are committed to starting construction of the wind farm project as soon as all aspects of the project are ready. We aim to start with some road upgrade work, followed by full wind farm construction 2020”. David Brown Snr Project Manager presented a project update to the 2019 Major Projects Forum.


This $200 Million project was completed in April/May 2020. Further refurbishment of the original section of the Centre to commence July 2020 (reportedly an 18 month Project). The project created 172 construction jobs across four years, which means ongoing opportunities for local suppliers across the Central Queensland region.



1 - Capricornia Business Advisory ASMTI Alliance meeting hosted by Member for Capricornia, Michelle Landry. 2 - Newly elected LSC Mayor and Councillors meet with Altum Property Group and Capricorn Enterprise CEO, Mary Carroll, to discuss GKI. 3 - Altum Property Group's Rob McCreedy and Alex Rigby. 4 - Special Guest Speaker, Toowoomba Mayor Paul Antonio at Capricorn Enterprise Major Projects Forum October 2019. 5 - Chairman's Boardroom Lunch with guest speaker Kerrie-Anne Frakes, Acting Health Service Chief Executive of CQ Hospital and Health Service.


Facilitating Future Prosperity

6 - Capricorn Enterprise Platinum and Gold Tourism Members from Rockhampton and Capricorn Coast, meet with Tourism & Events Queensland Destination Team.

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Capricorn Enterprise Annual Report 2019/20




DEFENCE - INDUSTRY LIAISON Capricorn Enterprise continues to liaise with the defence industry and major project proponents for the Shoalwater Bay Military Training Area and the Australia-Singapore Military Training Initiatives Facilities Project to ensure local businesses and industry maximise their opportunities to be involved. Major Projects Forum – 25th October 2019 – over 200 business and industry representatives heard about the progress on the Defence projects. Industry Briefings conducted during first week of December in Gladstone (50 plus registrations) Rockhampton (170> registrations) and Mackay (40> registrations). 13th December 2019 - Laing O’Rourke, in association with the Department of Defence and Michelle Landry MP hosted a Briefing in respect to the ASMTI Project introducing a number of the local Companies that have secured ‘early works’ contacts. Member for Capricornia, Michelle Landry MP’s ASMTI Capricorn Business Advisory Alliance – 9th March 2020, Zoom meeting – 24th April 2020.

QUEENSLAND LOCAL CONTENT LEADERS NETWORK The members of the QLCLN unanimously support the definition of local content as the full, fair and reasonable economic contribution made to the local communities by industry investment in local goods and services, employment and training, social and community development initiatives and local industry capability development programs. The Queensland Local Content Leaders Network grew out of acknowledgment that where it is difficult for an isolated region to achieve strong local content outcomes and progress opportunities, there is strength in partnership. The network provides the opportunity for experienced individuals from economic development organisations, local government and industry groups to share best practice initiatives on local content, industry participation, procurement and purchasing and regional development. Meetings 2019 - 2020: • August 30th 2019 - Hosted by Port of Brisbane • October 31st 2019 - Hosted by Origin Energy • January 31st 2020 – Hosted by BHP • May 28th 2020 - Meeting cancelled due to Covid-19 pandemic restrictions Members of the QLCLN also attended the 2019 QRC State of the Sector Annual Forum and Lunch - 1st November [See IMAGE 2]


Facilitating Future Prosperity

CONSTRUCTION SKILLS QUEENSLAND PARTNERSHIP Industry Skills Coordination Program ISC 1819 (April – September 2019) ISC 1920 (October 2019 – September 2020) [See IMAGE 3] CSQ is an independent industry-funded body supporting employers, workers, apprentices and career seekers in the building and construction industry. Capricorn Enterprise is working with CSQ as Industry Skills Co-ordination to address the potential shortfall in construction workers in the region as a consequence of the major projects underway and coming online in the region. CSQ ISCP Workshop Brisbane 10th July 2019. , REDM presented the local strategy regarding workforce development, skills and training. REDM presented to the CSQ Board at its Rockhampton Meeting on 2nd September (photos) CSQ Industry Skills Coordination Program Workshop – 15th October. *Read more about our partnership with CSQ on page 20/21 - Central Queensland and Major Projects Workforce Aliance.

KEPPEL BAY SAILING CLUB CONVENTION CENTRE Capricorn Enterprise played a key role in helping to achieve the $20M federal government funding commitment for the Keppel Bay Sailing Club (KBSC) Convention Centre and Sporting Hub. Whilst COVID-19 has delayed the process, the KBSC Committee are working toward the progression of this exciting project.

CHAIRMANS BOARDROOM LUNCHES Under the Chairmanship of Derek Lightfoot 2019 saw the revival of the Chairman’s Boardroom Lunch Series with three lunches hosted. COVID-19 reduced the capacity to host events from March 2020. Events & Guest Speakers: • 3 October 2019, Quality Hotel Regent Rockhampton, guest speaker Kerrie-Anne Frakes, Acting Health Service Chief Executive of CQ Hospital and Health Service. • 16 December 2019, Best Western The Stirling Rockhampton, guest speaker Craig Walker, Acting CEO, Gladstone Ports Corporation. • 17 February 2020, Empire Conference Centre, guest speaker Grant Cassidy, Chair of Regional Development Australia Central and Western Queensland. [See IMAGE 1]


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Capricorn Enterprise Annual Report 2019/20




CQUNIVERSITY INDUSTRY RESEARCH OPPORTUNITY Alternative Trade Skills Pathway Program Advisory Committee. Meetings March 6th and via Zoom April 17th. Rockhampton Regional Engagement Committee February 5th. Zoom Meeting April 29th. [IMAGE 1] CQUniversity launch of Advance Technology Centre

STANWELL CORPORATION Use of Coal Combustion Products (CCP) Ash Development Association Australian (ADAA) - Industry Workshop - November 14th The initial Technical Tour of the Stanwell Power Station and workshop led to additional communication with Project leaders and local industry in 2020. CCPs – common known as “fly ash” and “furnace bottom ash” – are by-products, inert solid materials produced when coal is burned to generate electricity. The 12 million tonnes of CCPs generated annually should be viewed as mineral resources which can be used in traditional construction applications including concrete, roads and soil amendment. Incorporating CCPs have been proven to outperform products made without it. Using CCPs conserves finite natural resources, saves energy and reduces associated carbon emissions contributing towards an efficient circular economy. (ADAA CEO Craig Heidrich) CCP Workshop (Feb 5th 2020) to advance an internal (Stanwell) Project utilizing CCPs involving local Contractors JRT; Butler Partners; DTMR; ARRB. [IMAGE 3] Online consultation conducted with Sen Matt Canavan 21st April involving ADAA Craig Heidrich (CEO).

LIVINGSTONE SHIRE COUNCIL PROJECTS Engagement with LSC Strategic Growth Team and Consultants on projects including: Gibb Group re Homemakers Centre. [IMAGE 4]

OTHER ECONOMIC DEVELOPMENT ACTIVITY • Small Business Support – via Small Business Solutions, Australian Business Solutions Group, referrals to Members and others • FCQ Trade and Investment Group – Zoom meeting, 13th May • Hosted Business Breakfast in association with Optus/ Cooper McKenzie Marketing, 7th March [IMAGE 2] • Australian Property Institute: North Qld Roadshow, presented 8th July • Qld Catholic Education – Regional VET Forum – Presentation by Neil Lethlean, Regional Economic Development Manager, 14th /15th August 2019 • Rockhampton DESBT Reference Group – 24th July 18

Facilitating Future Prosperity

• Association of CPAs, KBSC, IML TEL Group; Presentation by Neil Lethlean, Regional Economic Development Manager • QRC Annual forum – 1st November 2019 • Civil Contractors Federation (CCF) Trade Ready Program: Commenced May 18 at MBA Training Rooms for seven (7) weeks. Eighteen (18) registered participants.


Economic Reoport: A comprehensive economic report for the Capricorn Coast and Rockhampton Region, updated biannually, including statistical data regarding population, employment, business, industry, housing, education and transport. An infographic summarising the report provides a snapshot of the region; both of these documents are available online. Local Government Areas: Livingstone and Rockhampton profiles are updated biannually together with a summary infographic. These reports are available on request. Regional Profile & Statistics: Short reports providing informative statistics about the Capricorn Coast and Rockhampton Region including detailed demographic analysis, climate, dwellings and labour force data. Available online and updated biannually. Major projects report: Summary of major projects across the region and local projects within the Livingstone and Rockhampton local government areas. Available on request to members and updated annually.

Data on Request Capricorn Enterprise provided statistical data on request for members and media, investors and businesses, local government and state agencies as well as providing advice on how to locate, interpret and present data. Available data included: Australian Bureau of Statistics (ABS): Census data is available for suburbs, local government areas, regions, states and commonwealth while other statistical data is also available for different areas. Produced tables comparing areas. Regional profiles: Produced detailed profiles for customised areas using the Queensland Government Statistician’s Office (QGSO) portal. Profiles included comparison areas to inform project work, grant applications and community organisations. Regional database: Produced specific data tables for Statistical areas within Queensland. The QGSO database provides data from various sources including the ABS, Rental Tenancy Authority, Department of Natural Resources and more.

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Capricorn Enterprise Annual Report 2019/20


Major Projects

In 2019-20 infrastructure projects worth in excess of $4.5 Billion have been gearing up or commenced across the region encompassing Livingstone and Rockhampton Regional Council areas generating unprecedented opportunities for regional business and local workforce. Whilst commitments have been made in respect to local industry participation on many of these projects (ranging from 65% up to 80% local content), Capricorn Enterprise’s overall challenge is ensuring that industry are suitably qualified and demonstrate a competitive edge. Opportunities for local industry are at the forefront of Capricorn Enterprise’s strategy to maximise local industry participation and content.

CAPRICORNIA MAJOR PROJECTS FORUM 25th October 2019. The 2019 Capricorn Enterprise Major Projects Forum was the premier project forum in the region highlighting projects. With over $4.5 billion to be invested in the local area over the ensuing five years, 2019’s Forum highlighted the extent of many of these projects, their timelines for delivery and importantly how regional business and industry groups can engage. In excess of 200 industry/ business representatives attended the Forum to be informed of major projects including Defence, Resources and general infrastructure, with speakers from Carmicheal Mine, Rail and Port Project (ADANI), ADF Shoalwater Bay Military Training Area Projects (FKG and Laing O’Rourke), Department of Natural Resources, Goldwind Australia, SunWater Ltd, Toowoomba Regional Council, Construction Skills Queensland, Department of Defence, Central Queensland Hospital and Health Service District. [See IMAGE 2]

REGIONAL HIGHWAY PROJECTS Bruce Highway – Northern Access Upgrade – duplication of approximately 4.9km between Yeppoon Road intersection and Terranova Drive ($121M). Liaising with Project Managers McIlwain/SGQ JV.

CENTRAL QUEENSLAND MAJOR PROJECTS WORKFORCE ALLIANCE Capricorn Enterprise leads this consultative forum to effectively identify strategic skilling and workforce development issues and opportunities within the Construction Industry in Central Queensland and develop strategies to effectively harness opportunities and resolve potential challenges. Projects involved in the Alliance: • Capricorn Correctional Centre Expansion & Refurbishment Project – Managing Contractors CPB. • SWBTA – Remediation Project – Managing Contractors Downer/FKG JV • SWBMTA – ASMTI Project – Managing Contractors Laing O’Rourke. • Bruce Highway – RNS Project. Contractors McIlwain/SGQ JV • Capricorn Highway – Gracemere Duplication Project – Contractors Fulton Hogan. • Rookwood Weir Project – Sunwater. • Clarke Creek Wind Farm Project – Contractors Goldwind Aust /Lacour Energy JV. • Carmichael Mine and Rail Projects – Adani Aust. Meetings Conducted 2019 - 2020; Meeting 4 July; Meeting September 3rd; Meeting October 24th; CQ Major Projects Alliance Workforce Workshop – February 13th; Zoom Meeting April 20 (including Adani Mining). CQ Major Projects Alliance Workshop (13th Feb): Capricorn Enterprise hosted 25 representatives from Major Contractors responsible for delivering $4.5 billion worth of Major Projects and Government departments. Participants shared project information including:

• Securing Project work Packages Rockhampton to Gracemere Duplication – duplication of the Capricorn Highway ($75M) between the Yeppen Roundabout • Review of Terms of Reference and O’Shanesy Street, Gracemere. Liaising with managing • Development of KPI Matrix for the Alliance contractors Fulton Hogan/SMEC. • Development of Sub-contractor Guide Yeppoon to Rockhampton road upgrade - $64 committed by • RTO GTO Brokerage Services the Federal Government. • Finalisation of Action Plan.


This $1 billion project is fully funded with $800M Federal government and $200M State government funding. The Ring Road is currently in the planning phase with the concept design released in May 2020.


Facilitating Future Prosperity

Jobs in Central Queensland Digital Platform With an emerging shortfall of between 3000 and 3500 jobs (excluding workforce requirements for the ADANI project), developing the skills hub is critical for not only new and emerging workforce requirements but all local workforce requirements across all business/industry sectors.

Following extensive consultation with key industry and education providers, the two-part Business Case for the establishment of a Jobs in Central Queensland Digital Platform progressed with EconomX and uWorkin senior representatives. 1

Capricorn Enterprise held various meetings with State Goverment ministers and departments to seek funding which was not forthcoming. A presentation was also held with the CQOneGov Managers Forum in Rockhampton on 5th December 2019 shared the concept with a number of Regional State Government departments.


Thanks to our strong relationship with Construction Skills Queensland (CSQ), funding was granted by CSQ to proceed with the development of the 'Jobs in Central Queensland' online digital platform, which commenced in June 2020.

CAPRICORN ENTERPRISE INDUSTRY GROUP (Capricorn Enterprise Economic Development Committee) The focus of this group is industry collaboration, maximising local procurement opportunities across major projects; a) Maximising local industry participation and content b) Upgrading the capability of local business and industry groups c) Providing regular networking events to benefit Members d) Hosting industry briefings by Major Project Proponents / managing Contractors to secure current and updated project information. 16th August Industry Lunch included presentations from Laing O’Rourke and Downer FKG JV on the Defence projects and Goldwind Australia on the Clarke Creek Wind Farm. CIG Industry Networking Lunch 6th December 2019 [See IMAGE 1 & 4] Presentations included: • Construction Skills Qld - Bruce Fyfe. • CQH&HS – 10,000Lives Program – Kalie Green; plus • SDS Training – Sharon Gough CEO. Networking Meeting Dates: Combined meeting of CIQ and Economic Development Management Committee, 12th February and 17th June (postponed from April due to COVID-19), to advance opportunities for a consolidated group to represent industry in the region. Informal meeting to progress consolidation – 19th May.

“Congratulations on another great event (Capricorn Industry Group Networking Lunch). The networking opportunities I have had at the functions have been very valuable and the venues, speakers and content have been excellent. Contacts made with 2 of the projects has been great and we look forward to tendering and to the prospect of a successful outcome. I am so pleased PacPlus joined Capricorn Enterprise. The benefits are all too obvious to me.”

Ivan Richardson | Sales Executive PacPlus Wholesalers - December 2019 4

Capricorn Enterprise acknowledges the support of its Industry Members and the Economic Development Management Committee in the evolution of the Group to become a single entity representing industry across the region able to respond to the developing issues surrounding major projects.

Capricorn Enterprise Annual Report 2019/20


Tourism Marketing


By showcasing our destination’s hero experiences through the use of multiple digital and traditional media channels, Capricorn Enterprise has inspired increased visitation to our region by key market segments. Capricorn Enterprise’s market mix has included a strong digital presence on destination social channels and websites, the production of quality printed collateral, leveraging traditional media opportunities, working with travel influencers and content creators, as well as attendance at trade and consumer shows.

VISITATION OVERVIEW Positive results of targeted marketing saw the year ending December 2019 receiving 948,000 international visitor nights, and an impressive 4,509,000 domestic visitor nights achieved during the twelve months in the Capricorn region which includes the Central Highlands, Rockhampton region and Capricorn Coast. This resulted in a sizeable $668M injection into the local economy for domestic and international visitor expenditure combined. For the domestic travel market, the average overnight spend per visitor was $530 with an average length of stay of 3.9 nights. For international visitors, the numbers increased to $742 spend per visitor and an average length of stay of 13.7 nights. 2020 was tracking to be a record year with both domestic and international visitors and visitor expenditure, however, the impacts of the COVID crisis to our visitor economy has been unprecedented. It may take years for the visitor statistics to reach the 2019 benchmark at regional, state and national levels. Tourism Research Australia (TRA), National Visitor Survey Data year ending Dec 2019.

MARKETING COLLATERAL We produce a range of quality printed marketing brochures and maps, and ensured they were broadly distributed locally and nationally at key locations including accredited VIC’s in Queensland, through travel and trade shows, as well as on visitcapricorn.com.au. Our current suite of printed collateral includes: 2020 Yeppoon & Capricorn Coast Insider’s Guide (also an e-book on-line) received incredible complements. All images within the guide were sourced from real visitors to the Capricorn Coast. Due to the popularity of the 2018/19 guide, Capricorn Enterprise increased the 2020 print run by an additional 10,000 copies to 40,000. The guide also grew by a massive 16 pages to total of 52 pages. Publication displayed in all accredited information centres across Central Queensland; Available to view and read online or download as an e-mag on visitcapricorn.com.au, southerngreatbarrierreef.com.au, and Queensland.com; Distributed to accommodation houses, tourist attractions and local businesses; Included in all Information Packs 22

Facilitating Future Prosperity

mailed out by Capricorn Coast Information Centre; Included in all regional Relocation/Welcome Packs. [See IMAGE 2] Southern Great Barrier Reef Destination Guide 2019/20 project managed by Capricorn Enterprise with a view to have a shelf life of two years – 50,000 copies printed (100 pg brochure) – e-book highly sought after particularly interstate and international Tourism Trade partners, Tourism and Events Queensland, Tourism Australia. Distribution throughout Accredited VIC Network in Qld and Northern NSW, at all consumer travel shows attended. Also loaded online with Capricorn, SGBR, TEQ, RACQ websites. GBR Drive Brochure – The Ultimate Guide to Driving the Great Barrier Reef (7 GBR RTO collaboration) – focussing on the Pacific Coast Way, 350,000 copies printed, 5 languages (English, German, French, Japanese, Chinese) Great Keppel Island Map – continues to be popular (printed and on-line) – was developed by Capricorn Enterprise Capricorn Coast Street Directory – stored at Yeppoon VIC and provided to Members of Capricorn Enterprise for free distribution. Had a minor design upgrade and 20,000 reprinted in August 2019. Self-Drive Visitor Trails - available on visitcapricorn.com.au [See IMAGE 1 & 4]

CONSUMER SHOWS SGBR brochure distributed to the following shows on Caravanning Qld stand at these Camping and Caravan Shows: • Sunshine Coast - 30 August – 1 September 2019 • New Zealand - 20-22 September 2019 • Sydney Lifestyle Expo - 20-23 September 2019 • Melbourne Leisurefest - 3-6 October 2019 • Canberra Lifestyle Expo - 25-27 October 2019 • Brisbane Pre-Xmas Sale - 31 October – 3 November 2019 2020 Caravan & Camping shows in Capital Cities all cancelled due to Covid-19

BILLBOARDS To encourage the drive market to visit the Capricorn region, we contract 3 x billboards promoting the region. North of Marlborough promoting Capricorn Coast and Great Keppel Island, at Parkhurst with the promotion of Yeppoon Lagoon, and at the entrance to Yeppoon with images of the Capricorn Coast and SGBR branding (which was upgraded in April 2020). [See IMAGE 3]


3 TRIPS FROM ROCKHAMPTON These delightful drives are a departure from the Beef Capital badge and showcase the heritage, history, and natural beauty that surrounds Rockhampton.

ITINERARY 1 - Capricorn Coast Tourist Drive Distance: 98km Return Loop

Suitable for: All vehicles

Duration: 1-2 Full Day Trips

HIGHLIGHTS • Queensland’s Oldest Croc Farm

• Breathtaking Views

• History Streetscapes

• Beautiful Beaches

• Bushwalking



The Beef City of Rockhampton is booming; a modern throwback to the heydays of Queensland’s colonial past, offering all your cosmopolitan conveniences in a contemporary riverside setting. Rockhampton is the heart of the Fitzroy Basin, Australia’s second largest river system, and bordered by the brooding Berserker Ranges, ultimately delivering the best of both worlds for outdoor and adventure buffs. Rockhampton > Yeppoon (45 minutes) The gateway to the Capricorn Coast, Yeppoon is a magical beachside community, well known for its delicious seafood. Take time to explore the coastline and the safe swimming beaches. More Time? Venture 30 minutes drive north of Yeppoon and immerse yourself in the Byfield Rainforest. Enjoy world class Pottery galleries, Rainforest Retreats and Canoe Adventures. Don’t miss a sailing charter or day cruise to the Keppel Bay of Islands and visit the Southern Great Barrier Reef. Accommodation options are available on Great Keppel Island and Pumpkin Island.




OUTBACK & SAPPHIRE GEMFIELDS LOOP Explore the road less travelled and enjoy a detour full of surprises. The stretch of highway between Rockhampton and Mackay is known as being a little less than exciting and a trend is starting to emerge among travellers to partake in an exciting detour to get a taste of the outback via the Sapphire Gemfields (just west of Rockhampton) before heading north to Mackay.

Distance: 795km detour

I have to say how impressed I was when I saw the latest ads that Capricorn Enterprise are currently running on television. It is heart warming to know that local businesses are being supported and showcased in such a wonderful way. Congratulations to you and your team and thank you for caring for local business.

Simone Lawrie | Owner Artizan Gluten Free Bakery Rockhampton - May 2020

Suitable for: All vehicles

Duration: 1-4 Nights

HIGHLIGHTS • Fossick for Sapphires

• Outback Towns

• Bushwalking

• Aboriginal History

• National Parks

• Fishing

• Swimming Holes

Rockhampton > Blackdown Tableland National Park (201 km) From Rockhampton, follow the Capricorn Highway west towards Emerald. This drive boasts stunning scenery and easy access to Blackdown Tableland National Park. Located just outside of Blackwater, Blackdown Tableland is a popular overnight destination for campervans and tents. The National Park has stunning bushwalks, swimming holes, and aboriginal artwork. The road in to the national park is not recommended for Caravans. Blackdown Tableland National Park > Lake Maraboon (175km) Lake Maraboon, a holiday destination in itself, offers a selection of accommodation. This huge expanse of water and surrounding bushland is home to birds such as, rainbow lorikeets, pelicans and black swans. It is a vast water world, said to be three times the size of Sydney Harbour. It stocks around eight different kinds of fish, but is most famous for its Red Claw Crayfish.

Capricorn Enterprise Annual Report 2019/20


Tourism Marketing


To reflect changes in marketing and to support the direction of Tourism Events Queensland, Capricorn Enterprise places a strong emphasis on digital marketing, and ensuring marketing activities are measurable. DIGITAL MARKETING OVERVIEW “ALWAYS ON” STRATEGY This includes: - Focus on usage of User Generated Content to: • Authentic images from real visitors rather than staged photo shoots • Aligning with key influencers that engage their followers

SOCIAL MEDIA Continued and improved focus on quality content, as well as engaging with public sentiment has significantly improved the outcomes from our social media channels for the 2019/20 year. Reach, engagement, and follower count have all seen a large growth across both platforms of Facebook and Instagram.


- A structured monthly content plan: • Provide focus for integrating all digital platforms together

• Advertisement in 2019 Caravan Parks Directory and Caravanning Queensland website [See IMAGE 2]

• Delivers content in a timely manner relevant to visitor seasons

• Helloworld brochure – SGBR double page spread & full page Great Keppel Island advert [See IMAGE 1]

• Use of storytelling and experience related content • Heavy usage of imagery to showcase the destination (rather than text) - Strong focus on blogging and website content creation - Gaining of media coverage through public relations - Integrating digital channels to leverage each other – eg social, website, you tube

ELECTRONIC DIRECT MAIL (EDM) - 2019 saw the introduction of a quarterly travel Enewsletter - Database of 5,283 people (who subscribed because of a previous campaign) - Newsletter content focusses on local / insider tips for holidays, as well as operator deals - Aim for the newsletter is to drive traffic to the Visit Capricorn website.

WEBSITE The new www.VisitCapricorn.com.au website was launched in June 2019 and has proven to be highly effective as the foundation for all marketing efforts. A significant part of our weekly marketing activities is to ensure the Capricorn region tourism product and destination information is up to date and “on point”. This includes regular inclusion of content creation from commissioned bloggers, content creators and travel writers.

• RACQ Qld/Aus Map - cover has image of Yeppoon

• Boomerang Reisen/TUI brochure – dps including GKI Hideaway feature • Rockhampton Airport - brochure display of SGBR destination guide and Cap Coast Visitor Guide

MULTI-MEDIA MARKETING CAMPAIGNS Capricorn Enterprise stretches every dollar spent on campaign activity as far as possible, by constantly leveraging strong industry stakeholder relationships, including with Tourism Australia, Tourism and Events Queensland, Online Travel Platforms, Tour Operators (Inbound, Wholesale, Consumer Direct), Peak Industry Bodies, and media.

CAPRICORN COAST BUSHFIRE RECOVERY MARKETING ACTIVATION (in partnership with Livingstone Shire Council) In Market Dates: 4-22 January 2020 The plan involved a three tiered approached: 1. Increased promotion of Capricorn Coast on Visit Capricorn social media channels (Facebook and Instagram) 2. Encouraging tourism members on the Capricorn Coast to actively spread a positive word. 3. Activating digital advertising to showcase things to do on the Capricorn Coast Campaign included: • 3 x sets of Facebook advertisements • Aim of the advertisements was to drive traffic from Facebook to the Visit Capricorn website and encourage people to read about activities on the Capricorn Coast.


Facilitating Future Prosperity

• Digital advertising is effective as it allows us to actively measure real-time results.


Great Keppel Island Only 30 minutes from Yeppoon but a world away from reality. Great Keppel Island offers a relaxed style of accommodation, complemented by: 17 beaches, 26 kilometres of walking tracks and picture perfect snorkel and dive opportunities. See ‘Great Keppel Island Hideaway’ on Page 32 for accommodation options. GREA


23.5 S















From the southern Great Barrier Reef to Queensland’s sandstone Wilderness, follow the Tropic of Capricorn and discover ...WHERE GREAT BEGINS our world. Explore it all in some of our favourite Holiday Parks...



Tropic of



N AlD RoCkHAMPToN REGIo CARNARVoN GoRGE, EMER • Discovery Holiday Parks & sAPPHIRE GEMFIElDs Rockhampton • Takarakka Bush Resort Village • Riverside Tourist Park • Emerald Cabin & Caravan • Capricorn Caves • Capella Van Park Tourist Park • Mt Hay Gemstone Tourist Park Feature Photo: Blackdown Tableland National Park

T YEPPooN & CAPRICoRN CoAs Yeppoon • Discovery Parks Coolwaters • NRMA Capricorn Yeppoon Holiday Park Park • Fisherman’s Beach Holiday • Beachside Caravan Park • Blue Dolphin Caravan Park • Causeway Caravan Park • Poinciana Tourist Park • Island View Holiday Park • Byfield Campstay

For visitor information freecall

1800 675 785 | visitcapricorn.com.au


NEW USERS 58, 821

[New Site Launched June 2019]





NEW USERS 46, 527



34% Capricorn Enterprise Annual Report 2019/20



In Market Dates: 7–24 March 2020. Note: This campaign was forced to be suspended early due to COVID-19 The 2020 edition of the Capricorn Coast Visitor and Lifestyle guide showcases imagery that is entirely User Generated Content. This campaign aims to leverage this by embracing UGC that allows visitors to see the beauty of our destination through the eyes of other travellers. This campaign aimed to build the shoulder periods over Easter and develop a strong lead up to May (which is a traditionally quiet month). Snapshot of campaign activity: - Schedule on Channel 7 and Imparja - Production of a new TV commercial [See IMAGE 2] - Boosted promotions on Facebook and Instagram, Website banners - Facebook advertising - Retargeted digital advertising to previous website visitors - Leisure electronic newsletter Key campaign results: The Visit Capricorn website 'deals page' received 2,755 hits in the 16 days prior to campaign being suspended due to COVID-19).


To assist our struggling tourism industry with much needed cash flow, Capricorn Enterprise invested in a two phase (dreaming and booking), multimedia recovery campaign. In Market Dates: 10 May – 12 July 2020. Snapshot of campaign activity: - Creation of 2 x 30 sec, 2 x 60 sec commericals [See IMAGES 1, 3, 5, 6] - Commercials delivered 2,030 times across multiple stations - Mailbox drop of 5000 Capricorn Coast Visitor Guides to key localities including Gladstone, Tannum Sands and Emerald, aligning with and supporting Tourism and Events Queensland’s (TEQ) freshly launched, multi-million dollar ‘Good to Go’ campaign, focussed on domestic marketing. - 6 x holiday giveaway competitions on social channels - 2 x travel e-newsletters [See IMAGE 4] Key campaign results: • 20,554 users (visitors) to Visit Capricorn website. • 16,322 views of the Deals Page on the Visit Capricorn website. • Over 4,000 page views directly to our operator ATDW listings on the Visit Capricorn Website. • 223,104 reach and 853,001 impressions on the Facebook Advertising (with 15,574 clicks through to the Visit Capricorn website) 26

Facilitating Future Prosperity


In Market Dates: 2019 - 2020

TEQ & 7 RTO’s Total $270,000 ($5K contribution CE, $15k SGBR = 10% of content across all campaign components) Target Markets – Hamburg, Dusseldorf, Cologne, Frankfurt, Stuttgart, Nurnberg, Munich/greater Munich area – FIT/Couples, Youth – 20-34 and 40-49 years, High Value Travellers 900,000 pax. Key travel periods – European winter/spring and school holidays, Trade Partners: Explorer Fernreisen (ITO: ATS Pacific), Travel Essence, Boomerang Reisen (ITO Australia One), Dertour (ITO: Pacific Destinations), Cathay Pacific and Singapore Airlines Snapshot of campaign activity: - Digital & Radio - Dive magazines insert 18,000 circulation - Train billboards - Agent training. Key campaign results: Results in flight bookings to Bne (500) and Cairns (750), Campervan hires, Wholesale packages sold, website visitation 3,000

TRAVEL MEDIA TRAVMEDIA Our yearly subscription enables us to upload media releases and all major events well as a suite of images. Travmedia has a global reach of 40,000 journalists, travel and public relation professionals in over 10 countries. The following content was posted across the last 12 months. 1. Walking in our Winter wonderland – 9 Jul 2019 2. Discover the beauty of GKI by foot – 29 Jul 2019 3. Get back to nature and meet our mysterious ‘lady of the sea’ – 7 Aug 2019 4. A bird’s eye view of Great Keppel Island – 16 Aug 2019 5. Ingredients for an unforgettable family holiday on the Capricorn Coast – 2 Sep 2019 6. Southern Great Barrier Reef remains healthy – 4 Sep 2019 7. Guide to safe snorkelling on the Southern Great Barrier Reef – 1 Oct 2019 8. 4 of our favourite 4x4 adventures – 8 Oct 2019 9. A leap forward for Great Keppel Island resort development – 10 Oct 2019 10. Capricorn Coast comes up trumps as street art destination – 12 Nov 2019 11. Looking for an unforgettable summer holiday? We know just the place – 19 Nov 2019 12. 8 stunning sunsets that should not be missed on the Southern Great Barrier Reef – 2 Dec 2019 13. True blue Australia Day entertainment on offer across the Capricorn Coast – 8 Jan 2020 14. Local reef enthusiasts dive into new role on the Southern Great Barrier Reef – 3 Mar 2020 15. Capricorn Coast campaign urges Queenslanders to ‘holiday here this year’ – 11 Mar 2020 16. Experience the Capricorn Coast from the comfort of home – 30 Mar 2020



Our amazing tourism group – CAPRICORN ENTERPRISE – Mary Carroll and her incredibly dedicated Team have been working tirelessly behind the scenes to ensure Yeppoon and the Capricorn region are in the forefront of people’s minds, now travel within Qld has resumed; the latest TV and social media campaign to entice guests to the region and the Southern Great Barrier Reef is outstanding and we are supporting the Team by sharing it across our social media platforms. It’s always a pleasure to talk to each of this great team and Mary avails herself, for us the Members, at all times – even on her busiest days. We have worked with other Tourism Boards and Mary’s Team is far above the rest, outperforming time after time – it is a blessing to be associated with Capricorn Enterprise and this region is lucky to have them. Bill & Andrea Stokje | Managers

Oshen Holiday Apartments Yeppoon - June 2020 3 4



Capricorn Enterprise Annual Report 2019/20


Tourism Marketing Travel Media cont... 17. COVID-19 pandemic no match for GKI development – 1 April 20 18. Launch of new multi-media campaign inspires locals to book now, holiday soon – 12 May 2020 19. Public Ferries back in business to Great Keppel Island – 19 May 2020


Capricorn Enterprise proudly sponsored this lunch as a means of promoting our destination to over 40 travel writers that attended. The event was purposely chosen to be held at Customs House in Brisbane, as this building has a natural synergy with the Customs House in Rockhampton being a replica, and is also being located on the Brisbane riverbank, enabling a connection to our Fitzroy River. To further strengthen this symbolism, beef and barramundi was served on the lunch menu. [See IMAGE 8]

SOCIAL INFLUENCER & JOURNALIST FAMILS Christine Retschlag | Travel Writer | 16-18 July 2019 4 x blog posts commissioned on Byfield (including a story about Aussie Gold) Feel Good Family | Social Influencer | 21 October to 3 September 2019 [See IMAGES 1 & 5] • A multitude of social media posts amplified on their social channels • Two full length feature episodes on their online Family Travel Australia show • Feature in their Summer 2020 Travel Blog Kerry Heaney | Travel Writer | 20-23 Nov 2019 • Over 20 media posts amplified on her social channels • Blog feature – Top Six Queensland Holiday Beach Holidays • Blog feature – Can You Be Friends With a Crocodile • Blog feature – Please Send Me To Pumpkin Island • Story - Alliance Airlines Magazine – Fishing Article [See IMAGE 3] • Story – World’s Best Spiced Rum is a Capricorn • Story – Keppel’s an Island Paradise [See IMAGE 7] PHLIPVIDS | Phil and Alana Warring | Dec 19/Jan20 Photo/videographer Instagram 4,884 followers. Phil Warring was commissioned for content creation (videos and photographs) for Great Keppel Island. [See IMAGE 4] The Blonde Nomads | Social Influencer | *Postponed* A major famil with social influencers The Blonde Nomad was commissioned and fully planned to visit the Central Highlands during June but had to be postponed due to COVID-19. 28

Facilitating Future Prosperity

I CONSUMER MARK FITZ | Photographer | TEQ Content Creation | Feb 2020 Capricorn Enterprise hosted Tourism and Events Queensland along with videographer Mark Fitz. They captured core pieces of video content for Queensland's new consumer website. Vision included various locations throughout the Capricorn Coast, Rockhampton and Carnarvon Gorge. [See IMAGE 6]

TELEVISION QUEENSLAND WEEKENDER [See IMAGE 2] Half hour Yeppoon, Capricorn Caves, Great Keppel Island and Rockhampton story which was first aired in August 2019, was replayed in the Summer series in December ($30K half hour paid show - 50% subsidized by CE with 50% paid content by operators) – as well as Channel 7 digital/social.

VISUAL MEDIA Capricorn Enterprise commissioned a significant number of bloggers, influencers and television shows throughout 2019/20, working in partnership with our local tourism industry, in addition to those created by Tourism & Events Queensland. July 2019 Magical Capricorn Coast, Southern Great Barrier Reef with The Blonde Nomads > https://www.youtube.com/watch?v=jq58LxJp1o&feature=youtu.be Playgrounds, splash parks and family fun in Rockhampton > https://www.visitcapricorn.com.au/playground-splash-park-andfamily-fun-in-rockhampton Playgrounds, splash parks and family fun on the Capricorn Coast > https://www.visitcapricorn.com.au/playgrounds-splashparks-and-family-fun-on-the-capricorn-coast Great Walks – National Trust QLD 10 Project > https://nationaltrustqld.org.au/travel/great-walks New Tourism July 2019, Tourism and Events Queensland TravMedia > https://media.queensland.com/explorequeensland/new-tourism/latest-news/new-tourism-july-2019 August 2019 Byfield National Park: One for the bucket list – Camper Mate > https://blog.campermate.com.au/getaway-guides/qld/byfieldnational-park/ The best islands for your next family holiday – Queensland. com > https://www.queensland.com/au/en/places-to-see/ experiences/islands/discover-the-best-family-friendly-islands-inqueensland.html Great Keppel Island – island holiday at its best – TravMedia, The Blonde Nomads > https://www.visitcapricorn.com.au/greatkeppel-island-island-holidays-at-its-best Pumpkin Island – pristine serenity at every turn – TravMedia, The Blonde Nomads > https://www.visitcapricorn.com.au/ pumpkin-island-pristine-serenity-at-every-turn

1 2

3 4





Capricorn Enterprise Annual Report 2019/20


Tourism Marketing Visual Media cont (SEPTEMBER) ... Best family fun in the Capricorn Region and Southern Great Barrier Reef – The Blonde Nomads > https://www. theblondenomads.com.au/best-family-fun-in-the-capricornregion-southern-great-barrier-reef/ Queensland Weekender - 30 min program aired in August & Repeated in December > https://7weekender.com/ capricorn-coast-southern-great-barrier-reef-4-day-itinerary/ [See image 2 - PG 29]

I CONSUMER cont. Thundereggs, Fossils and 400 million year old caves – The Feel Good Family (podcast) > https://www.thefeelgoodfamily.com. au/podcast/episode/4577c5c9/thundereggs-fossils-and-400million-year-old-caves Emeralds, Sapphires and Red Claw – The Feel Good Family (podcast) > https://www.thefeelgoodfamily.com.au/podcast/ episode/4ac82a6d/emeralds-sapphires-and-red-claw

September 2019

Carnarvon Gorge WOW! – The Feel Good Family (podcast) > https://www.thefeelgoodfamily.com.au/podcast/ episode/4a48a103/carnarvon-gorge-wow

Guide to safe snorkelling on the Southern Great Barrier Reef – Sam Appleton, Keppel Dive > https://www. visitcapricorn.com.au/guide-to-safe-snorkelling-on-thesouthern-great-barrier-reef

Carnarvon Gorge – a national park like no other – The Feel Good Family > https://www.youtube.com/wa tch?v=8jfqUJPMk5o&list=PLyT5RfQ7XK9ysXNVRa-bQqIJmmOwI984&index=9&t=0s

Ways to keep warm in the rainforest in Winter – Christine Retschlag > https://www.visitcapricorn.com.au/ways-tokeep-warm-in-the-rainforest-in-winter

Red Clawing and Sapphire Mining in CQ – The Feel Good Family > https://www.youtube.com/watch?v=LJTD9HKKQK4&lis t=PLyT5RfQ7XK9ysXNVRa--bQqIJmmOwI984&index=10&t=0s

Brisbane Airport Magazine – Pristine Reef off the radar > https://issuu.com/brisbaneairport/docs/bne-magazine_ issue-34

Adventure Caving in Rockhampton – The Feel Good Family > https://www.youtube.com/watch?v=MF-lY1CU93o&list=PLyT5R fQ7XK9ysXNVRa--bQqIJmmOwI984&index=11&t=0s

4 ways to revitalize on the Capricorn Coast – TravMedia, Little Grey Box > https://www.youtube.com/watch?v=K6-qisMi4gk

3 Days on Great Keppel Island is not enough – The Feel Good Family > https://www.youtube.com/watch?v=jSgWN4oLq_w&li st=PLyT5RfQ7XK9ysXNVRa--bQqIJmmOwI984&index=12&t=0s

> https://www.visitcapricorn.com.au/4-ways-to-revitaliseon-the-capricorn-coast

Exploring the Capricorn Coast and Islands - 4 boys and a caravan > https://www.facebook.com/4boysandacaravan/ videos/

We had Pumpkin Island all to ourselves – TravMedia, Little Grey Box > https://www.youtube.com/watch?v=x0k25AhnsrI Ways to keep cool in the rainforest in summer – Christine Retschlag > https://www.visitcapricorn.com.au/ways-tokeep-cool-in-the-rainforest-in-summer Romantic long weekend away – Christine Retschlag > https://www.visitcapricorn.com.au/romantic-long-weekendaway Message in a bottle – Christine Retschlag > https:// capricornenterprise.com.au/2019/09/message-in-a-bottle/ October 2019

Our top 5 destinations and experiences so far – The Feel Good Family > https://www.thefeelgoodfamily.com.au/post/our-top5-destinations-experiences-so-far Queensland Weekender - Travelling to Rockhampton with Tilt Train > https://7weekender.com/travelling-to-rockhamptonaboard-the-queensland-rail-travel-tilt-train/ November 2019 Top six Queensland beach holidays – Eat Drink and Be Kerry > https://eatdrinkandbekerry.net/index.php/2020/05/26/my-topsix-queensland-beach-holidays/

Reef Teach explores the Southern Great Barrier Reef – Gareth Phillips > https://www.visitcapricorn.com.au/my-visitto-the-southern-great-barrier-reef

Can you be friends with a crocodile – Eat Drink and Be Kerry > https://eatdrinkandbekerry.net/index.php/2018/10/11/canyou-be-friends-with-a-crocodile/

Five affordable alternatives to Australia’s extravagant luxury lodges – Phillipa Moore > https://www.theguardian. com/lifeandstyle/2019/sep/30/five-affordable-alternativesto-australias-extravagant-luxury-lodges

Please send me to Pumpkin Island – Eat Drink and Be Kerry > https://eatdrinkandbekerry.net/index.php/2018/06/12/forgetthe-prince-i-want-pumpkin-island/

Sapphires, Ruby’s and Emerald’s - The Feel Good Family > https://www.oceanroadmagazine.com.au/singlepost/2019/10/29/The-Feel-Good-Family-EP-8---EmeraldSapphire-Lake-Maraboon Capricorn Coast and Great Keppel Island…WOW – The Feel Good Family (podcast) > https://www.thefeelgoodfamily. com.au/podcast/episode/4794720a/capricorn-coast-andgreat-keppel-island-wow 30 Facilitating Future Prosperity

Fishing the Fitzroy, Alliance Airlines Magazine – Eat Drink and Be Kerry > https://issuu.com/publishingbychelle/docs/ allianceairlines-julyaug2020/22 World’s best spiced rum is a Capricorn – Eat Drink and Be Kerry > https://eatdrinkandbekerry.net/index.php/2020/04/15/ worlds-best-spiced-rum-is-a-capricorn/

Keppel’s an Island Paradise – Eat Drink and Be Kerry (seniorsnews.com.au) > https://www.seniorsnews.com.au/ news/keppels-an-island-paradise/3932605/

8 things to do in Keppel Bay > https://www.visitcapricorn.com. au/8-things-to-do-in-keppel-bay

Spotlight on Camping at Takarakka Bush Resort – Jessica Palmer, Family Holiday Destinations > https://issuu. com/familyholidaydestinations/docs/fhd_magazine_ issue_1/s/10128503

7 places to ‘pop the question’ when you Visit Capricorn > https://www.visitcapricorn.com.au/7-places-to-pop-thequestion-when-you-visit-capricorn

6 romantic things to do on the Capricorn Coast > https:// 13 Awesome things you absolutely must do on Great www.visitcapricorn.com.au/6-romantic-things-to-do-on-theKeppel Island – Little Grey Box > https://littlegreybox. capricorn-coast net/2017/07/11/13-awesome-things-you-absolutely-must-doThe best islands in Keppel Bay to say ‘I do’ > https://www. on-great-keppel-island/ visitcapricorn.com.au/the-best-islands-in-keppel-bay-to-say-iDecember 2019 do

100 most beautiful islands in the world – Danielle Norton, delicious.com.au > https://www.delicious.com.au/travel/ international/gallery/100-most-beautiful-islands-world/ xc2tdnjl

8 sunsets worth seeing on the Southern Great Barrier Reef > https://www.visitcapricorn.com.au/8-sunsets-worth-seeing-onthe-southern-great-barrier-reef

Capricorn Coast’s most shareable photo spots > https://www. visitcapricorn.com.au/capricorn-coasts-most-shareable-photoThe art of slow travel – Caravan and camping with kids – The spots Blonde Nomads > https://www.theblondenomads.com.au/ 8 snorkelling spots at Great Keppel Island > https://www. wp-content/uploads/2019/12/076-078-CC12-Slow-Travel.pdf visitcapricorn.com.au/8-snorkelling-spots-at-great-keppel-island January 2020 Stones with a story > https://www.visitcapricorn.com.au/ Into the Blue – Chantay Logan > https://www. stones-with-a-story pressreader.com/australia/the-northernThe Carnarvon Great Walk > https://www.visitcapricorn.com. star/20200118/282024739214782 au/carnarvon-great-walk Master Reef Guides – Cohort Four (featuring two local Discover 4 of Capricorn’s epic 4x4 tracks > https://www. operators) > http://www.gbrmpa.gov.au/our-partners/ visitcapricorn.com.au/4-of-our-favourite-4x4-tracks master-reef-guides/meet-your-master-reef-guides-cohortfour [February 2020 – May 2020 - COVID-19] June 2020 Tourism and Events Queensland – Queensland is ‘Good to Go’ campaign (featuring Busby Marou as lead talent) > https://youtu.be/H36WUFuOX9M Internal blogs - July 2019 – June 2020 Walking in our winter wonderland > https://www. visitcapricorn.com.au/walking-in-our-winter-wonderland 6 amazing walking tracks on Great Keppel Island > https:// www.visitcapricorn.com.au/6-amazing-walking-tracks-ongreat-keppel-island Veiled in mystery – Wreck Point > https://www. visitcapricorn.com.au/veiled-in-mystery-wreck-point-lookout Get back to nature and meet our mysterious ‘lady of the sea’ > https://www.visitcapricorn.com.au/get-back-to-natureand-meet-our-mysterious-lady-of-the-sea Where to find the best steak in Rockhampton > https://www. visitcapricorn.com.au/the-steaks-have-never-been-higher Ingredients for an unforgettable holiday on the Capricorn Coast > https://www.visitcapricorn.com.au/ingredients-foran-unforgettable-spring-holiday-on-the-capricorn-coast Mixing business and leisure in the beef capital > https:// www.visitcapricorn.com.au/mixing-business-and-leisure-inthe-beef-capital Experience the beauty of the Southern Great Barrier Reef from above > https://www.visitcapricorn.com.au/experiencethe-beauty-of-the-southern-great-barrier-reef-from-above

Lake Maraboon, Emerald Capricorn Enterprise Annual Report 2019/20


Tourism Trade


The strong Southern Great Barrier Reef brand partnership continues to facilitate the ability to expand visitation from key international markets, increase length of stay and grow visitor expenditure. The United Kingdom, Germany, New Zealand, USA, France and the Nordic region make up our region’s top 6 international source markets, with these being priority for marketing and in-market representation.

300 agents were trained in four countries over seven days, which included 5 to 10 minute one on one appointments with individual Product Managers as well as group presentations with retail travel agents.


Pforzheim, Germany – 80 appointments at the Great Barrier Reef art installation in the “Gasometer”. [See IMAGE 3, 5 & 7]


Cancelled due to COVID-19 (May 2020). ATE is the largest tourism trade event in the Southern Hemisphere and is conducted by Tourism Australia. It offers training opportunity with approximately 550 international and domestic sellers in attendance. We did have a record line up of six (6) Capricorn Coast Booth attendees this year in the SGBR area: GKI Hideaway, Capricorn Caves, Empire Apartment Hotel, Rosslyn Bay Resort, Salt Yeppoon, Pumpkin Island.


February 2020 – on behalf of the Southern Great Barrier Reef destination, Mary Carroll attended a Tourism Trade event in Auckland, organized thanks to Tourism and Events Queensland. Trade partners included House of Travel, Go Holidays, Flight Centre and Air New Zealand. Weekend Flight Centre Expo on the Tourism and Events Queensland booth with colleagues from the Gold and Sunshine Coasts, along with our TEQ NZ Manager Mandy Veale. The Southern Great Barrier Reef was the only destination outside of the south east corner. Trade packages included GKI Hideaway, Heron Island, Lady Elliot Island, Salt Yeppoon. 130 SGBR Guides were distributed, 100 Flight Centre package fliers, bookings were made over the weekend [See IMAGE 6]


Thanks to Tourism and Events Queensland, the November 2019 Qld on Tour Europe and UK events were a huge success. Held every two years, our international TEQ teams in Europe and the UK bring together key Product Managers in tourism wholesale as well as retail travel agents to meet directly with Queensland tourism operators and Regional Tourism Organisations. Participation was limited to 27 Qld representatives with Mary Carroll promoting the entire Southern Great Barrier Reef destination on behalf of our three way partnership in Capricorn, Gladstone and Bundaberg regions. This is the third time that our Southern Great Barrier Reef destination has attended Qld on Tour Europe and UK.


Facilitating Future Prosperity

Paris, France - 60 appointments with Product Managers and agents on a two level boat on the River Sein. Salzburg, Austria – 70 appointments with Product Managers and agents at the ‘Cool Mama’ hotel, following by networking events. London – 25 appointments with key Product Managers at “Australia House” (which also houses the offices for TEQ UK and Tourism Australia UK). Followed by an evening event with 50 agents in London. Manchester – evening presentation to 50 agents and Product Managers. [See IMAGE 1]


Congratulations to Great Keppel Island Hideaway (Eloise Chaffers), Empire Rockhampton (Zac Garven) and Capricorn Caves (Amanda Hinton & Jordon Wheeler), who conducted a very successful week long sales trip in August 2019 to key tourism trade partners in Brisbane, Sydney and Melbourne. Our Capricorn Young Tourism Leaders do a fantastic job in promoting ‘Destination first, Product second’ to ITOs and Wholesalers – APTC, Across Australia, Goway, Pacific Destinations, Southern World, APTC, AOT Inbound, Qantas Holidays & Viva, Virgin, Sunlover, Flight Centre as well as Tourism & Events Queensland and Tourism Australia. The ongoing commitment and investment from these three operators in our Southern Great Barrier Reef (SGBR) destination is to be absolutely commended! [See IMAGE 4]


As a new experience in our region that is brand new to international trade, diving experiences have opened up the underwater world of Keppel Bay to wholesale agents all around the world. Attending the ATEC (Australian Tourism Export Council) meeting place was a huge opportunity for Great Keppel Island Hideaway & Keppel Dive, arranged in partnership with Capricorn Enterprise. Eloise Chaffers, Great Keppel Island Hideway, attended a breakfast for 110 agents with the opportunity to deliver a sales presentation. In additon, she also had the opportunity to network with them throughout the day to develop rapport with these key industry stakeholders. [See IMAGE 2]


2 3

“A huge thank you to Mary and Capricorn Enterprise for making our time in the Capricorn region extraordinary. It was fantastic to see Yeppoon through the local’s eyes, thanks for the guided private tour! Doing a tour at the Capricorn Caves was another memorable experiences.” Henrik Bossmeyer | Digital Marketing Manager, Tourism & Events Queensland - Europe Office – July 2019








Capricorn Enterprise Annual Report 2019/20


Tourism Trade



Travel trade famils provide a training opportunity for key staff from wholesalers and ITOs to view Capricorn tourism product. Companies who participated in our 2019/20 famil program include: • Pat Eastman (Top Deck) – 2-6 July 2019 • Tourism and Events Queensland – key staff 28-29 August 2019 • Kasia Nowicka & Jenny Brzenczek, (Pacific Destinations ITO) - October 2019 - Hosted by Zac Garvin (Empire Apartments), Amanda Hinton (Capricorn Caves), Eloise Chaffers (Great Keppel Island Hideaway) [See IMAGE 1] • Garreth Phillips – Reef Teach – 11-13 October 2019 • TEQ International Directors – Leigh Arredondo & Kai Ostermann – 1-7 November 2019 [See IMAGE 3 & 5] • Qld on Tour Europe/UK (representing SGBR) – 27th Nov – 3rd Dec 2019 • Trailfinders – 9 travel agents. November 2019 • First Class Holidays UK, Naomi Camlin – hosted prize winner from Qld on Tour UK – 10 days to SGBR, 13-16th Feb [See IMAGE 2] • TEQ Destinations Team Members - 18-19th Feb 2019 In addition to the above, Capricorn Enterprise had a record number of important famils and invitation only Trade shows planned for the first half of 2020, which all had to be cancelled due to Covid-19: • Social Influencers - Blonde Nomads – Central Highlands visit in June • Social Influencers - Mark Fitz – Islands and Reef visit in May • Qld on Tour NZ, Auckland – 31st March – 1st April (invitation) • TEQ North America Destination Distribution Mission, Chicago - 12-17th April • Jennifer Johnston, winner of ASTW (Australian Society of Travel Writers) prize – April • Annabel Symonds, influencer “Londoner in Sydney” visit to GKI/Yeppoon- April • Pre-ATE famil – TEQ UK office (Cassie/Emma) – 30th April to 6th May • Pre-ATE famil – 8 key Product Managers Europe – 4-8th May

TRADE ADVERTISING & BROCHURE INCLUSION DOMESIC TRADE BROCHURE INCLUSION [See IMAGE 6] • Helloworld Travel, Qantas Holidays and Sunlover Holidays have included Southern Great Barrier Reef on the covers of their 2020-21 magazines (2nd year inclusion) SGBR product features on: the map on page 8, pages 32 to 35 (full page of packages – we leveraged an additional page), then SGBR island product, pages 56 to 65 more SGBR product, our Double Page SGBR advertisement to support brochure space, and a full page GKI advertisement. • Qantas Holidays – https://packages.qantas.com/brochures • Sunlover Holidays – https://www.sunloverholidays.com.au/brochures/ • Helloworld NZ – https://helloworld.co.nz/travel-brochures • GO Holidays NZ – http://www.goholidays.co.nz/portal/ travel/online_brochures.asp • Helloworld Travel AUS – https://www.helloworld.com.au/brochures

INTERNATIONAL TRADE BROCHURE INCLUSION of Southern Great Barrier Reef product (2nd year inclusion): Australie Brochure (France) 20/21 • 12 Days (Queensland against the Tide) Cairns to Brisbane (includes Agnes Water, Yeppoon/Capricorn Coast Great Keppel Island) • 10 Day Hervey Bay to Capricorn Coast (Hervey Bay, Bargara, Agnes Water/Town of 1770, Yeppoon, Great Keppel Island, Rockhampton) – p. 91 package includes tours/accommodation at Capricorn Caves and Great Keppel Island. • 19 day Brisbane to Cairns (includes Heron Island, Rockhampton) • p. 92 80 (mentions Yeppoon/Pumpkin Island) • p. 97 Heron Island/Lady Elliot Island Travel Trend Brochure (Holland) 20/21 • 17 Days East Coast (Kids go Down Under) tour includes Myella Farm Stay and Great Keppel Island Hideaway. TTS Voyage Plan (Switzerland) 20/21 Brochure packages

• French QOT Europe winner – Melanie Karr – 8-10th May

• 12 Days Brisbane to Cairns, including Bundaberg, Rockhampton and Yeppoon

• Australian Tourism Exchange (ATE) Melbourne – 10th-14th May

FTI Touristik (Germany)

• Post ATE famil – 6 Boomerang Reisen agents, Germany – 18-22nd May • Post ATE famil – 6 key US Product Managers – 19th -24th May • NZ House of Travel famil – 7th -12th June • Sean Scott, underwater photographer - June • UK Trailfinders Agent Training (invitation only) Perth – 13th July 34

Facilitating Future Prosperity

• Includes half page feature on Great Keppel Island Hideaway BOOMERANG REISEN (Germany) 25th Anniversary publication • Includes full page feature on Southern Great Barrier Reef Islands (Pumpkin, Great Keppel, Heron, Lady Musgrave, Lady Elliot Islands)



I’ve really appreciated the kickstart Capricorn Enterprise provided me when starting my business venture. Without their support, it just wouldn’t have been possible to have achieved National and International exposure within the first 12 months of operating. Mary Carroll’s wealth of knowledge and hands on experience makes her an invaluable ambassador and resource to the Capricorn region. She is extremely well-known in the tourism industry and as such has been able to bypass the gatekeepers and provide direct access to decision makers; she just makes things easy for local business owners. I look forward to working with the Capricorn Enterprise team for many years to come.

Scott Ryan | Owner/Manager Keppel Explorer - June 2020 3 5


Capricorn Enterprise Annual Report 2019/20


Business Support


Capricorn Enterprise is committed to providing a range of opportunities for local business to develop and grow their business. These opportunities are made available via a variety of practical workshops and networking opportunities. TOURISM TRADE DISTRIBUTION MENTORING Thanks to State government funding, administered by QTIC and delivered in partnership with the RTO Network, Success Matrix (Amanda Kruse) delivered fully subsidised one-on-one mentoring as follows: [See IMAGES 2 & 3] - 11 November 19 – Developing tools of the trade and trade engagement - 18 November 19 – Trade sales strategy and marketing plan - 10 February 20– Trade cluster sessions - 2 April 20- International trade engagement and trade events (webinar) Operators that participated in the trade mentoring program were: - Beginners – Oshen Yeppoon, Keppel Explorer, Keppel Dive/ GKI Watersports - Intermediate – Stay Yeppoon, Rosslyn Bay Resort, Kortes Resort - Advanced – Capricorn Caves, GKI Hideaway, Pumpkin Island [IMAGE 4 STR Global Workshop on accommodation Research]

BEST OF QUEENSLAND (BOQ) EXPERIENCES Release of 19/20 program results were placed on hold due to COVID-19, with 52 Capricorn operators having achieved BOQ status in 18/19, which had grown from 37 operators in 2018 after the program was launched by Tourism Events Queensland.

MASTER REEF GUIDES Congratulations to Sam Appleton from Keppel Dive and Max Allen Jnr from Freedom Fast Cats who were accepted into the 2019/20 GBRMPA highly acclaimed Master Reef Guides Program. They trained with national experts who are leaders in science, management and history in a bid to boost tourism and educate more visitors about the World Heritage Area of Great Keppel Island and the Capricorn Coast. [See IMAGE 6]

DIGITAL MARKETING TRAINING Thanks to State government funding, administered by QTIC, delivered by Tourism Tribe, promoted by the RTOs, Capricorn Enterprise can provide mentoring programs for operators to assist their distribution channels. [See IMAGE 1] Three digital workshops: 1.

Online booking and distribution – 12 February


Facebook for tourism and events – 6 March


Instagram for tourism and events – 23 March (cancelled due to COVID-19)


Facilitating Future Prosperity

TEQ CONVERSATIONS WITH INDUSTRY The 2019 annual presentation was attended by nearly 50 operators from the three regions of the SGBR. It is a collaboration with TEQ, QTIC and the Queensland government. This provides our industry with an opportunity to talk with experts in key business areas of marketing, digital experience development, events in international markets. As well, there is presentations about latest industry research and trends for our region. [See IMAGE 5]

CAPRICORN DESTINATION EVENTS Part of our role is to promote existing events as well as encourage and support the development of new events in the region. GENERAL EVENTS SUPPORT • Capricorn Enterprise worked closely with LSC staff and Events Consultant, Krista Hauritz in the creation of the Capricorn Coast Events Strategy which was launched at the end of 2019. • Events are promoted via our digital and social media platforms, letters of support provided for all funding applications, as well as provision of in-kind support via marketing advice and grant application guidance. • Usage of the EVERI event feed platform (this platform provides an aggregate of events loaded on various other online platforms and provides one single source for all events in the region). • All Major Events are included in the SGBR Destination Guide and Capricorn Coast Visitor Guide (print and online). • Full regional calendar of events is promoted in weekly enews, and available on website. QLD Destination Events Program (QDEP) Capricorn Enterprise provides detailed review of and support of applications submitted by all event organisers to TEQ. Round 14 and Round 15 saw a record amount of $175,000 funding received for five eligible events across Yeppoon, Rockhampton and the Sapphire Gemfields: • Rockhampton River Festival $25,000 – Destination • Fitzroy River Barra Bash $10,000 – Destination • Gemfest ‘Festival of Gems’ $30,000 – Significant level, one year of funding • CQUniversity Village Festival $100,000 – Significant level, three-year funding until 2022 • Capricorn Film Festival $10,000 - Destination

Thanks Capricorn Enterprise for co-ordinating the Positive Leadership course. I really valued these last 2 days and have applied a lot of it in my area of work. It’s too easy to get ‘lost’ in an organisation, before realising you need to step outside of it and look back into, to see what changes need to be made and really lead effectively. Great presentation and fantastic presenter. A wealth of knowledge! I have shared some fantastic tips with the team to help develop any weaknesses/learned behaviours to create a more positive workplace. I would highly recommend this course to anyone in an organisation, in all areas of work because the changes made can positively change the way the whole team works.

Danielle Dunne | General Manager Stay Yeppoon Group – July 2019 1 2






Capricorn Enterprise Annual Report 2019/20


Business Support


STORY TELLING WORKSHOP Capricorn Enterprise commissioned world renowned travel writer, Christine Retschlag in August 2019 to conduct a Story Telling Workshop to assist members in understanding how to best tell their story and communicate with prospective customers. [See IMAGE 7 - PG 37]

YOUNG TOURISM ACHIEVER - JORDAN WHEELER Jordan Wheeler, Assistant Manager from Capricorn Caves was accepted to participate in a numer of highly sought after programs including; Queensland Government Young Tourism Leader; Australian Regional Tourism (ART) - Emerging Tourism Proffesional program; and QTIC Young Professional Program. Jordan's involvement in these programs is to a) become an influential and inspiring role model to encourage young people to consider a career in the tourism industry; b) identified as an emerging leader who has the potential to make a significant contribution to regional tourism; c) gain professional development, knowledge and skills though the sharing of information and experience attched with a senior industry professional. [See IMAGE 1 with Minister Shannon Fentiman]

COMMUNICATION TO CAREERS (C2C) C2C events were hosted at Glenmore State High School (18th Sep), St Brendan’s College (17th Oct), The Cathedral College (27 Feb and 12 Mar). Late events were postponed due to COVID-19. [See IMAGE 5]

QUEENSLAND TOURISM AWARDS SUCCESS Winning a Queensland Tourism Award represents an exceptionally high standard of consistent customer service and business practices including staff training, risk management, business and marketing planning. Entry can take up to 100 hours to complete a submission, Congratulations to the Capricorn winners:

There were six finalists in the “Tourism, Hospitality & Events” category including two Capricorn Enterprise members Miners Heritage Walk-In Mine (Rubyvale) and Takarakka Bush Resort (Carnarvon Gorge). [See IMAGE 6]

SHORT COURSE IN POSITIVE LEADERSHIP The third Short Course in Positive Leadership by Rob Ritchie from Positive Difference was delivered in August 2020. Participants included: Fitzroy Basin Association, Capricorn Caves, Ecosure, Evans Edwards & Associates, Community Solutions, Livingstone Shire Council, Stage and Audio, Carinity – Wahroonga, Rockhampton Building Approvals, Foundations Care, LiveBetter.

CENTRAL HIGHLANDS TOURISM & EVENTS FORUM 2019 Collaboration, the changing tourism marketplace and storytelling were three key themes that emerged strongly from the Central Highlands Tourism and Events forum held in Emerald on 27 November 2019. Bringing together tourism operators, key leaders, industry representatives and event organisers, the forum discussed the best ways to tap into the changing tourism market and how we can all work together to leverage off these opportunities. Among the presenters was Kerry Kerr, Tourism and Marketing Manager at Capricorn Enterprise who joined with key Tourism industry representatives from TEQ and QTIC. [See IMAGE 3]


• Empire Apartment Hotel Category - Deluxe Accommodation

Fifty people attended the inaugural CQ Indigenous Tourism Forum at the Dreamtime Cultural Centre, thanks to collaboration between Capricorn Enterprise, The Department of State Development, Manufacturing, Infrastructure and Planning (DSDMIP), the Department of Aboriginal and Torres Strait Islander Partnerships (DATSIP), Tourism and Events Queensland (TEQ) and the Queensland Tourism Industry Council (QTIC). [See IMAGE 2]

Silver Awards: • Empire Conference Centre Category - Business Event Venues • Fun Over Fifty Category - Cultural Tourism; Tour & Transport Operators

The collective goal is to explore opportunities for expanded and new Indigenous Tourism experiences by linking our tourism operators with our local Indigenous peoples, to hopefully develop new tourism experiences for the Capricorn region and Southern Great Barrier Reef destination.

Gold Awards: [See IMAGE 4]

CENTRAL HIGHLANDS BUSINESS EXCELLENCE AWARDS Capricorn Enterprise again partnered with Central Highlands Development Corporation for their biennial Business Excellence Awards. Congratulations to Takarakka Bush Resort for taking out the coveted “People’s Choice” award from a field of almost 50 businesses across the entire region. 38

Facilitating Future Prosperity

DESTINATION Q (6-8 NOV 2019) Targeted events are hosted, as part of the DestinationQ partnership, to enable tourism businesses, government and industry to connect, collaborate and work together to strengthen the Queensland tourism industry. Capricorn Enterprise, along with a number of tourism members attend this annual event to ensure our region continues to be connected with government and industry.



3 4



Capricorn Enterprise Annual Report 2019/20


Visitor Services


The tourism sector endured a 'rollercoaster-ride' during the first 6 months of 2020 and our Capricorn Coast Visitor Information Centre was no exception. The Centre was closed for 11 weeks from 24 March - 7th June 2020. Our team of 2 (part-time) Supervisors and 35 Volunteer Ambassadors have been outstanding in operating under the new restrictions and servicing the ongoing needs of our visitors. 2019-20 VOLUNTEER AMBASSADORS Our 2019/20 Volunteers and the year they commenced at the Capricorn Coast Visitor Information Centre in Yeppoon: Althea Berry (Mar-20) Ann Barrow (May-19) Anne Sargent (Sep-04)





Bev (Chick) Gully (Dec-99) Bev (Gillo) Gilligan (Jun-90) Beverly Cordner (Mar-19) Beverley Dundas (Sep-17)


Carol Moore (Feb-20) Charlotte Scott (Aug-17) Denise Williams (Jan-17)


Elaine DeClouett (Aug-15) Gerald Colvin (Jun-07) Greg Thomas (Sep-99) Jean McNae (Dec-10) Jo-Ann Nunn (Feb-19) Julie Graham (May-19) Kay Spriggs (Mar-20) Keziah Henry (Mar-19) Libby Howlett (Jul-15) Linda Snowball (Feb-16) Lyn Black (Jul-14)





Michele Byrnes (Feb-17) Nita Williams (Jan-16) Pam McCosker (Apr-12) Rebecca Kennedy (Jul-19) Robert Clegg (Mar-17) Robyn McIntyre (Jun-09) Ros Lehmann (Aug-16) Sandra Buttery (Feb-08) Sharon Scott (Feb-15) Sheila Kop (Feb-15) Sue Ledger (Feb-19) Susan Saxby (Jan-16) Suzanne Kavanagh (Sep-18) Vicki Cooke (Mar-16) 40

Facilitating Future Prosperity



Arrived in Yeppoon on 30th December with no accommodation booked. Chicki went to work and spent an hour trying to source accommodation for us for three nights. She found us a place for one night only which we gladly accepted and she took our phone number. On the way to our accommodation she rang us and had found us a place for 3 nights! What a diamond volunteer employee! Returned next day to try and book a tour to Great Keppel Island receiving the same 5 star service from another volunteer. A visit there is so worth it. Plus there is a Shell museum beside the center.

Jayne J, Mackay - TripAdvisor Review

Capricorn Enterprise Annual Report 2019/20




The following report outlines the efforts of Capricorn Enterprise as the region’s peak tourism and economic development Organisation, during the Covid crisis from February to June 2020. Our efforts are ongoing into 2020/21. STAKEHOLDER COMMUNICATIONS WITH GOVERNMENT & INDUSTRY

• Collation of all hyperlinks to government sources for Covid-19 information

Collation of information and providing Industry updates in response to quick escalation of government announcements, restrictions and industry support.

Regular local media interviews – TV (SEVEN, Win, 9, ABC), newspaper, radio

Assist DITID & Department of Health secure Rockhampton accommodation from mid February for use if required. Provided five additional accom on Capricorn Coast from mid March if required.

Responding to phone & email queries daily (including evenings, early mornings and weekends)

Dedicated Covid-19 Emails to Members: 2nd March (#1), 13th March (#2), 16th March (#3), 17th March (#4), 18th March (#5), 20th March (#6), 23rd March (#7), 30th March (#8), 31st March (#9), 3rd April (#10), 8th May (#11), 14th May (#12), 19th May (#13), 22nd May (#14), 26th May (#15), 28th May (#16), 1st June (#17), 5th June (#18), 16 June (#19).

Phoning each Member for support and collating responses on spreadsheet

CE Board Teleconference - Monday 30th March – to discuss immediate Covid-19 and impacts TEQ teleconferences (other topics) – Thurs 2nd April, Wed 8th April, Wed 22nd April (North America & NZ office updates (am) and Europe and UK updates (pm), Mon 11th May (Consumer Sentiment), Friday 22nd May (new Queensland. com)

Weekly “Inside Capricorn” enews – 25th March, 31st March, 8th April, 16th April, 21st April, 29th April, 6th May, 13th May, 20th May, 27th May, 3rd June, 10 June, 17 June, 24 June (including Covid-19 information but also positive stories)

LSC Regional Economic & Community Taskforce

Closed the Capricorn Coast VIC in Yeppoon – 23rd March 2020, two part-time VIC Supervisors reduced to 5 hrs each per week to respond to emails, answer diverted phone calls and telephone Volunteers each week to check on them. The VIC was reopened on Monday 8th June 2020 with a COVID safe plan in place.

Tourism Australia Webinars – Fri 3rd April (Prime Minister), Fri 17th April (Fed Tourism Minister), Fri 24th April (UK market), Fri 15th May, Fri 22nd May

Business Survey – Department of Small Business as well as our own CE survey – collated responses for TEQ to 31st March – results have obviously worsened since then... Creation of lists hosted on www.capricornenterprise.com.au website: https://capricornenterprise.com.au/2020/04/informationfor-businesses-covid-19/ • List of Cancelled Events • List of Restaurants/Cafes offering takeaway (80 plus) • List of Food Delivery options • List of Business Temporarily Closed (200 plus)


Facilitating Future Prosperity

teleconferences – 20th March (#1), 26th March (#2), 3rd April, Thurs 30th April (#4), Fri 15th May (#5), Fri 29th May (#6), Mon 15th June (#7).

Preparation of Blogs and promotion of 360 degree virtual tours for the tourism ‘dreaming’ phase – for example: https://www.visitcapricorn.com.au/experience-the-capricorncoast-from-the-comfort-of-home Small Business Forum (Zoom Meeting) Monday 8th June Minister Shannon Fentiman and Member for Keppel Brittany Lauga. Meeting with The Premier- Wednesday 10 June, Member for Rockhampton Barry O’Rourke, Member for Keppel Brittany Lauga

ADVOCACY Crisis/Recovery Update Teleconferences with TEQ/QTIC/ DITID/RTO Network/Minister Jones – Note: commenced with Bushfire teleconferences which changed into Covid-19 teleconferences: 9th March (#5), 16th March (#6), 20th March (#7), 23rd March (#8), 25th March (#9), 27th March (#10), 31st March (#11), 6th April (#12), 14th April (#13), Tues 21st April (#14), Tues 28th April (#15), Tues 5th May (#16), Tues 12th May (#17), Tues 19th May (#18), Tues 26th May (#19), Mon 1st June (#20), Tues 16th June (#21), Tues 3rd June (#22). Commonwealth Support Packages teleconferences – TEQ/ QTIC/RTO Network – 16th March, 19th March Meeting with Premier (via Zoom) Wednesday 27 May - to advocate Central Queensland and Northern Queensland be provided the same rules as Outback, if Queensland could not be opened for all of Queensland. DSDTI (regarding Tourism Infrastructure Fund) Fri 29 May Successful lobbying on issues to State Government inc; - Payroll Tax Relief - Land Tax Relief - Tourism Infrastructure Fund input - Zoo and Animal Park Funding (Cooberrie Park Wildlife Sanctuary, Koorana Crocodile Farm)

PUBLIC RELATIONS & BUSINESS SUPPORT DEDICATED COVID-19 WEB PAGE Update daily on www.capricornenterpise.com.au. Capricorn Enterprise receives up to 20 updates daily from various government and industry sources on Covid-19. MEDIA/PR Local media outlets are picking up stories from our Facebook page as well as regular media releases during this time. They are also relying upon us for ‘leads’ and contacts for their stories. Examples: Koorana Crocodile Farm, Saleyards Distillery, Cooberrie Park (local and state media), Tanby Roses, McHughs Pies, Yeppoon Central Meats (WintV), Airlines ‘keeping the air fair” etc…

ANIMAL PARKS (COOBERRIE, KOORANA) Koorana Crocodile Farm has introduced ‘Adopt a Croc’ – for $1,000, Capricorn Enterprise has adopted the first pair (Fitzroy and Fiona) and we will receive a plaque on the fence identifying our business, regular pics of ‘our’ crocs, annual updates on nesting and hatchings, stories on the crocs origin and history, and a certificate stating that we helped Koorana beat Corona. Purchased $500 worth of gift vouchers from Cooberrie Park Wildlife Sanctuary to use in Recovery Campaign when the time comes (will gain additional radio promotion for prizes). Funds from our domestic marketing budget. SUPPORT LOCAL BUY LOCAL FACEBOOK GROUP On the 19th March, Capricorn Enterprise launched the “Support Local Buy Local” Facebook page which has over 5,717 Members as at 24th April 2020. Our local community has responded to the call to support our local business community with over 2,350 comments to just under 1,000 posts, over 105 business pages linked and 18,205 reactions. Some of the most popular posts have been the FB live feeds from Koorana Crocodile Farm, reaching 3,500 people and 209 shares. The Qld Yoghurt posts has been shared over 340 times and Keppel Bay Sailing Club has reached 3,200 people and been shared 85 times. FACEBOOK ‘HOW TO’ TIPS FOR COVID-19 MARKETING As the world quickly turned to online during the early stages of COVID-19, the Capricorn Enterprise Marketing team developed two practical fact sheets to assist local business to maximise their potential on Facebook. These included: - Top 5 Facebook Marketing Tips During COVID-19 - 5 Practical Tips for using Facebook LIVE FREE WIN TV ADVERTISING FOR CAFES/RESTAURANTS Capricorn Enterprise has been working with our local WIN Television Sales Team to create a free of charge advertising opportunity for our Café and Restaurant businesses, who are currently trading/offering a take-a-way service. The advertising utilises any unsold airtime that the WIN Network Rockhampton has over the coming months to promote local business free of charge. So far, this opportunity has been taken advantage of by the following businesses: Vue Wine Bar and Restaurant, Footlights Theatre Restaurant, Beaches Restaurant, Kortes Resort, Keppel Bay Sailing Club, Club Emu Park, Whisk Yeppoon, Jolt Yeppoon, Lure Living, Flour, The Rocks, Kinka Kippa, Baked on 44. The ads are 15 seconds and include 5 businesses each and are will air free of charge for six weeks.

Capricorn Enterprise Annual Report 2019/20




FREE NATIONAL TOURISM DATA-BASE FOR 24 MONTHS Tourism and Events Queensland (TEQ) and Capricorn Enterprise as part of the Regional Tourism Organisation (RTO) Network have worked closely together to provide support to our tourism industry by offering a 24 month Fee Waiver for accommodation, café/restaurant, tour/transport/attraction listings on the Australian Tourism Data Warehouse (ATDW). Businesses must organise their listing no later than 15th May 2020 and to obtain this offer please contact heather@ capricornenterprise.com.au who will provide you with more information and assistance to organise your ATDW listing for FREE. The Australian Tourism Data Warehouse (ATDW) https:// atdw.com.au/ is Australia’s largest tourism network. It allows tourism businesses (accommodation, attractions, major events and festivals, food and drink, hire, general service, tour and transport operators) to easily promote their products or event across many different digital platforms including websites and mobile applications. RECREATIONAL TRAVEL RADIUS MAPS (Created for Capricorn Coast, Rockhampton and Emerald) On 27th May 2020, Capricorn Enterprise created and published maps outlining the 150km and 250km radius travel restrictions (+ 500km Outback) which included the Central Highlands and Banana Shire, to assist our Members in better understanding the State government’s Roadmap to easing Queensland restrictions.

DESTINATION MARKETING Response leading into Recovery PLAN AHEAD CAMPAIGN - PEPARATION OF INSPIRATIONAL VIDEO In an attempt to assist our struggling tourism industry with much needed cash flow, Capricorn Enterprise (with support from LSC) launched a new campaign asking the regional community to support the local tourism industry. Comprised of 10 faces from local businesses, the commercial tells the current story of these businesses, their challenges, and what it would mean for them to receive sales of some kind. Each participant was asked the same series of questions (on film) as a way of generating some casual conversation that we could weave into the video. The aim was to get the local community thinking about tourism, dreaming about travel and looking forward to the future. The videos are positive, heart-warming and showcase some pure emotion around how special our destination is and what our local community means to our industry.


Facilitating Future Prosperity

The businesses involved included: Capricorn Caves; Cooberrie Park; Koorana Crocodile Farm; Ferns Hideaway; Empire Apartments; Rosslyn Bay Resort; Freedom Fast Cats; Great Keppel Island Hideaway; and Pumpkin Island. The content created was: 2 x 30 second TV Commercials 2 x 60 second Social Media Videos (VIEW: Stage 1 Video | Stage 2 Video) Paid Advertising: 4 weeks of prime advertising on WIN, SEVEN & SCA 4-6 weeks of Ads and Boosts via Visit Capricorn Facebook Page and Instagram Chanel HOLIDAY DEALS In anticipation of the ‘recovery phase’, a holiday deals page was created on VisitCapricorn.com.au to assist in forward bookings for businesses. DESTINATION EDM (Electronic Direct Mail) Distributed to over 5,500 receipients and key local partners. This promotial email showcased the newly created inspirational video along with 6 holiday packages for the region. ‘ROADTRIP’ ITINERARIES (via ATDW Journeys) The VisitCapicorn.com.au website is currently undergoing updates to showcase the diversity of our area as a ‘drive’ destination. A series of ‘Road Trips’ have been created and loaded onto the ATDW Journeys platform. This will enable them to be displayed our our website, and Queensland.com. FACEBOOK 360 DEGREE IMAGES It is important to continue our communication to the 12,420 followers of our leisure “Visit Capricorn” Facebook page, so people will be inspired to visit our destination post the pandemic. We have posted some wonderful 360 degree images of the Capricorn Coast including an aerial of Keppel Bay Marina and Keppel Bay, Pumpkin Island, Keppel Kraken, ANZAC Memorial Cenotaph. We have focussed on educational topics for families, inspiring them to “Learn Now, Visit Later”. We have focussed on inspirational imagery to encourage people to “Keep Dreaming”. HOLIDAY AT HOME FACEBOOK COMPETITION On 10 April, Capricorn Enterprise launched our “Holiday at Home” facebook competition. In just the first week, the competition reached over 9,000 locals on Facebook and received nearly 50 entries to date. The competition ran for 3 weeks with a prize being won each week (each worth over $250). Every prize was a little different but was supporting

local businesses with our purchases. The competition reached 15,260 people, with 71 comments and 26 shares. ‘DESTINATION DREAMING’ FACEBOOK COMPETITION Capricorn Enterprise has launched a competition to engage the community through social media, encouraging visitors and locals to keep their dreams and plans alive with an exciting chance to win and experience the very best of our stunning destination. The first of three ‘Destination Dreaming’ competition, which was launched on Friday 8 May, reached a whopping 268 entries from locals and intrastate travellers keen to acknowledge the important people in their life. Capricorn Enterprise purchased three sensational getaways to give away, valued at up to $1000 ea. Prizes were sought from over 20 local operators (12 being LSC businesses) including accommodation, dining and attractions, the ‘Destination Dreaming’ competition is designed to give back to both our local operators by putting cash in their tils as well as members of our community who deserve a break.

DESTINATION MARKETING - Recovery TEQ’S $3M RESTART MARKETING FUND – ‘QLD RECOVERY CAMPAIGN’ Capricorn Enterprise has been responding quickly (24/48 hr turnaround time) to requests from TEQ to submit print, radio and tv pitches as part of their $3 Million Recovery Campaign for Queensland. We have also provided extensive feedback on the recently launched Queensland.com website. A lot of work is going on behind the scenes to ensure our destination is included in as much TEQ activity as possible with strong competition from the larger and more established destinations! There was an advertorial piece in Friday 25th June edition of Courier Mail on our destination, from the Keppel Islands to the Central Highlands with a strip advertisement. Saturday 26th edition of Courier Mail we re-directed $10,000 of our Capricorn SGBR budget for 19/20 from trade activity to fund the attached Full page advertisement which includes 6 holiday deals – and the ‘call to action’ (CTA) is our visitcapricorn.com.au website, this will generate more traffic as well as interested people contacting our tourism operators directly. CAPRICORN ENTERPRISE TWO PHASE RECOVERY CAMPAIGN Capricorn Enterprise has invested nearly $30,000 in a two phase recovery campaign since 10th May and we know from our google analytic results that it is driving traffic to member businesses.

Dreaming campaign – phase one – dates: 10 May – 7 June 2020 (CQ Footprint) Booking campaign – phase two – dates: 7 June – 12 July 2020 (CQ Footprint, Wide Bay and Sunshine Coast) Multi-media Campaign = $28,000 promotional spend: • TV commercials x 2 (Channel 7, Seven, Win) • Instagram and Facebook video posts • Facebook advertising – 3 ads – destination and deals focus) • Triple M CQ Radio advertising – Southern Cross Austereo • 5,000 brochure mailbox drop of Capricorn Coast Visitor Guide to targeted postcodes of higher income in Gladstone, Tannum Sands and Emerald • Competition prize giveaways for 'Holiday at Home' competition • Two Electronic Direct Mail (EDM) to a data-base of over 6,000 people promoting our Drive itineraries and Holiday Deals • Re-purposing of those EDMS via our Corporate Partner data-bases (i.e CQUniversity, Ergon, Stanwell) Phase one reached more than 82,000 people on social media platforms (Facebook and Instagram) and was delivered to television viewers across multiple stations 1048 times via a 30-second commercial. Phase two secured a further 982 spots of television and radio advertising, along with a mailbox drop of 5000 Capricorn Coast Visitor Guides to key localities including Gladstone, Tannum Sands and Emerald, aligning with and supporting Tourism and Events Queensland’s (TEQ) freshly launched, multi-million dollar ‘Good to Go’ campaign, focussed on domestic marketing. Key call to action for the whole campaign was the Holiday Deals page on www.VisitCapricorn.com.au/holiday-deals Key campaign results to date in a six week period (10 May – 22 June 2020) : • 18,915 users (visitors) to Visit Capricorn website. (note that that average monthly users to Visit Capricorn website prior to the campaign period = 3,900 per month) • 15,980 views of the Deals Page on the Visit Capricorn website. • Over 4,000 page views directly to our operator ATDW listings on the Visit Capricorn Website with an average time on each listing for nearly two minutes. • 222,555 reach and 848,053 impressions on the Facebook Advertising.

Capricorn Enterprise Annual Report 2019/20


Members 2019/20

Alphabetical Order


Central Highlands Regional Council CQUniversity Australia Construction Skills Queensland (CSQ) Ergon Energy Corporation Limited Ian Weigh Toyota Livingstone Shire Council Stanwell Corporation Limited


Bendigo Bank Gibb Group Great Keppel Island Hideaway The Cassidy Group (Empire Rockhampton, The Edge Hotel)


Capricorn Caves Central Queensland Hospital and Health Service District Civil Mining and Construction Pty Ltd DC Motors Echelon Apartments Yeppoon Freedom Fast Cats Keppel Bay Marina Keppel Bay Sailing Club Korte's Resort Oshen Apartments Pat O'Driscoll Real Estate Pumpkin Island Queensland Linen Services P/L Rockhampton Grammar School Rosslyn Bay Resort Stay Yeppoon (Beaches on Lammermoor, Echelon, Salt Yeppoon)


Adani Mining Pty Ltd AECOM Australia Pty Ltd Aussie Gold Natural Spring Water Beef Australia Ltd Bronsan Pty Ltd Calibre Professional Services Pty Ltd Cardno (QLD) Pty Ltd CocoBrew Rockhampton Discovery Holiday Parks Rockhampton Discovery Parks Coolwaters Yeppoon


Facilitating Future Prosperity

Evans Edwards & Associates Frenchville Sports Club Fun Over 50 Pty Ltd Holcim (Aggregates, Concrete and Humes) Hopkins Brothers iAssist Laing O'Rourke Leichhardt Hotel NRMA Capricorn Yeppoon Holiday Park Oak Tree Retirement Group Small Business Solutions Takarakka Bush Resort Thomo's Betta Home Living Travelodge Rockhampton Woollam Constructions

BRONZE 4Tel Pty Ltd Allroads Amcor Quarries and Concrete Pty Ltd Beaches (with High Valley Dawn and Rosslyn Bay Wellness) Bellequip Civil Contractors Best Western The Stirling Rockhampton Butler Partners (Regional) Pty Ltd Capricorn Sandstone Quarries Capricorn Survey Group (CQ) Pty Ltd Capricornia Newspapers Ltd Central Apartment Group (Rockhampton and Emerald) Chris Warren Homes City Printing Works Coffee House Apartment Motel CommsCentre Business Technologies CQG Consulting Curtis Ferries Pty Ltd Diocesan Catholic Education Office Ecosure Pty Ltd Emerald Cabin & Caravan Village Endeavour Inn Ertech Freight Solutions Australia Group (FSA) Great Keppel Island Holiday Village Great Western Hotel Henderson Park Farm Retreat Herron Todd White Higgins Coatings Pty Ltd Island View Holiday Park Pty Ltd JRT Civil Pty Ltd Kennas Chartered Accountants &

Financial Services Keppel Konnections KeppelFM Koorana Crocodile Farm Lady Elliot Island Eco Resort Mad Dog Productions Metro Motel Rockhampton Moondaze Pty Ltd Myella Farm Stay Optus Pacplus Wholesalers Paradise Lagoons Campdraft Association Inc Permc Pty Ltd Piranha Insurance Agencies Pty Ltd Print Works Queensland Rail Travel Qwest Crane Hire Pty Ltd Rees R & Sydney Jones Regional Insurance Brokers (CQ) Pty Ltd Resource Consulting Services Pty Ltd RMS Engineering & Construction P/L Robert Harris Rivett Lawyers Rockhampton Jockey Club Inc Rocky Bowl and Leisure Centre SDS Training Sterling Infrastructure Pty Ltd Sunrise Surveying Tanby Garden Centre The Caves Quarry CQ Pty Ltd The Coast Motel The Investment Collective Tropical Pines Pty Ltd Villa Mar Colina Yurika Pty Ltd

SMALL BUSINESS SUPPORTER 1770 LARC! Tours 4th Leg Pty Ltd ANZ Rockhampton Apprentices and Trainees Queensland Artizan Gluten Free Bakery Ashton Engineering Pty Ltd Australian Business Consulting & Solutions Australian Nature Guides Babsuva Pty Ltd Beachside Caravan Park Blue Dolphin Caravan Park Bluewater Property Trust BP Gracemere

Brittany Lauga MP Budget Car Rental Byfield Campstay Byfield Mountain Retreat Cap Coast Home Loans Capella Van-Park Capricorn Food and Wine Festival Capricorn Helicopter Rescue Service Ltd Causeway Caravan Park Causeway Lake Boat Hire Centacare Central Highlands Development Corporation Centrepoint Finance Coastal Funk Coffee of Capricorn Co. Coffey Testing Community Solutions - Regional Advantage Cooberrie Park Wildlife Sanctuary Cooper McKenzie Marketing Pty Ltd Coral Inn Boutique Hotel Cottages on the Range CQ Connections CQ Marine Services CQ Security CQ Soil Testing Crave Surf Industries Crest Assured Pty Ltd CT Harris & Co Denison Boutique Hotel design+architecture Digitalrez Australia Double Threat Pty Ltd Dreamtime Cultural Centre DRJ Consulting Capricornia Dry Hire Solutions Emu Park Holiday and Accommodation Ferns Hideaway Fisherman's Beach Holiday Park Fitzroy Basin Association Inc Footlights Theatre Restaurant Funtastic Cruises Gardens Tearooms Gemfest Festival of Gems Get Logo'd Gideon Town Planning Great Keppel Island Watersports & Activities Guided Fishing Downunder + Rise Environmental & Guiding Services Headricks Lane + Boathouse

Helloworld Travel Rockhampton Heron Island Resort (Aldesta Hotels) Hogs Breath Cafe Rockhampton Indigo Gold Pty Ltd Kanga Bins Keppel Coast Arts Council Keppel Explorer + Dive Shack Keppel Real Estate Keppel Sands Caravan Park Keppel Sands Ko-op Little Johnny's Tours M & M Sapphires Marmor Quarry Michelle Landry MP Miners Heritage Walk-In Mine Mount Morgan Promotion and Development Inc. Mt Hay Gemstone Tourist Park New Royal Hotel Rubyvale Nextra Capricorn Newsagency Nob Creek Pottery On Country Workforce Solutions Pty Ltd Pacific Properties Qld Pty Ltd Paint Place CQ Pigglettoes Pty ltd Plumtree Store Poinciana Tourist Park Professionals Real Estate Emu Park Qld Master Builders Association Rainforest Ranch Ray White Real Estate Yeppoon Reel Fishing CQ + River Cruises CQ Riverside Tourist Park Riverston Tea Rooms Rockhampton Business Machines Rockhampton Helicopters Rockhampton Leagues Club Ltd Rockhampton Serviced Apartments Rockhampton Tours Rosslyn Bay Fisherman's Market Rosslyn Bay Kiosk Rsured Pty Ltd Rubyvale Gem Gallery Rubyvale Motel & Holiday Units/ Taylors Fine Sapphires Sail Inn Motel Saleyards Distillery Sandstone Park Carnarvon Gorge Saunders Havill Group Southern Cross Austereo Sunlover Lodge Surf Lakes Holdings

Surfside Motel Tsuruya Japanese Restaurant Vink Publishing Vue Wine Bar & Restaurant Western Gateway Motel Workforce Express Worrells Solvency Forensic Accountants Yeppoon Beach House Yeppoon Golf Club Inc Youngs Bus Service

ASSOCIATE Archer Park Station and Steam Tram Museum Bob Pleash Capella Pioneer Village Inc Central Queensland Military & Artefacts Museum Derek Lightfoot Emu Park Historical Museum Society Keppel Bay Shell Club Inc. T/a Shell World Yeppoon Marlborough Historical Museum Mount Morgan Historical Museum Nathan White Images Old Rainworth Fort Pacific Pixels Paint Pot Gallery pH7 Consulting Rubyvale Progress Association Inc. The Capricorn Line The Gallery Fine Arts Society The Mill Gallery Wavelengths for Hair While Away Bed & Breakfast Yeppoon Community Markets

[Image: Rainbow Falls, Blackdown Tableland National Park]

Capricorn Enterprise Annual Report 2019/20


Facilitating Future Prosperity

Central Queensland


15 East Street, Rockhampton Queensland, 4700 Australia P 07 4927 2055 E admin@capricornenterprise.com.au W www.capricornenterprise.com.au www.visitcapricorn.com.au


Facilitating Future Prosperity

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