Capricorn Enterprise 2024/25 Annual Report

Page 1


CAMPAIGN BREAKDOWNS

featuring ‘Queensland’s Greatest 100km Road Trip’

+ Global reach, tourism trade famils, media moments & increased visitation and spend

WHO WE ARE

Capricorn Enterprise is the strategic connector and collective voice of businesses across the Capricorn Coast and Rockhampton. We are a not-for-profit, apolitical, membershipbased organisation. We support local businesses to not just survive but thrive - through visibility, advocacy, and alignment with the major players shaping our region’s future.

Capricorn Enterprise is one of Queensland’s thirteen (13) official membership-based Destination Management Organisations representing the Capricorn Coast region, including Central Queensland’s capital, Rockhampton, and coastal communities from Yeppoon to the Keppel group of islands. We provide Economic Development support to regional industry in Rockhampton and the Capricorn Coast, acting as an independent voice for the business community, and providing economic development services to Livingstone Shire Council.

CONTENTS

M ajor Partners

Message from the Chair & CEO

Board of Directors & Our Team Partnerships

Regional Priority Projects - 15 Year Review

Advocacy Snapshot

Business Support

Industry Capacity Building (Tourism)

Visitor Market

Tourism Trade & International Relations

Consumer Shows

Television Spotlight on Region

Destination Marketing & Campaigns

Visitor Services

Investment Attraction

Advocacy - Great Keppel Island ‘Welcomes You’ Program

Regional Economic Insights

Regional Event Support

OUR CORPORATE VISION

Capricorn Enterprise drives the sustainable growth and prosperity of the Capricorn Coast and Rockhampton region through strategic leadership in tourism, industry development, and investment attraction. We connect businesses, investors, visitors, and community stakeholders to the opportunities that build a resilient, inclusive, and forward-thinking region.

We are proud to deliver the Capricorn Coast Region Destination Tourism Strategy 2024–2032 alongside our broader regional development priorities, ensuring tourism success and economic growth are integrated and balanced.

Our work strengthens the region’s identity as a place to visit, invest, work, and live by:

• Leading strategic marketing that boosts the region’s profile nationally and internationally

• Attracting private and public sector investment that drives jobs and innovation

• Supporting businesses across industries to stay visible, connected, and competitive

• Building collaboration between tourism operators, industry partners, government, and the community

• Advocating for sustainable development that enhances liveability and long-term regional wellbeing

• Capricorn Enterprise exists to ensure businesses, residents, and visitors alike experience the benefits of a strong, diverse, and thriving regional economy.

Tourism & Visitor Servicing

Business Support & Development

THE ROLE OF CAPRICORN ENTERPRISE

Investment Attraction

Destination Marketing

CAPRICORN COAST & ROCKHAMPTON

2024 - 2025

OUR MAJOR PARTNERS

Our major partners are more than supporters — they provide essential financial stability and play a vital role in fostering regional collaboration and sustainable growth.

PLATINUM PARTNERS

OUR

A MESSAGE FROM OUR CHAIR & CEO

As our destination appeal and awareness continues to grow, 1,200 new short stay accommodation rooms are needed to meet current and future demand by 2032. This need was prior to the announcement by the state government of the Olympic and Paralympic Rowing and Canoe Sprints to be held on the Fitzroy River in Rockhampton, as well as the launch of the 20 year Destination 2045 Plan for Queensland. Residential housing is also in high demand in our region, with local government focusing on strategic growth corridors like the East-West Connector road on the Capricorn Coast.

Regional economic development and tourism does not come without its challenges, but as we reflect on our collective achievements over the past 15 years, the next few years presents a once in a lifetime opportunity for strengthened collaboration for the benefit of all residents and visitors.

Capricorn Enterprise is proud to play our part in Destination Marketing, Business Support, Investment Attraction and Visitor Servicing, thanks to our small but dedicated team of professionals, supported by 39 wonderful volunteers and an incredible volunteer Board of Management. Our work is not possible without the financial support of our Members and government grants, which return a value of $15 to every $1 invested in our Organisation.

I commend this 15th edition of our Annual Report outlining another year of exceptional work by the Capricorn Enterprise team, led by CEO Mary Carroll, sincerely acknowledging the financial investment of our Members, Sponsors, Government funding partners and broad range of stakeholders.

Nearly half of our Members today were founding Members on the 1st July 2010, reflecting our strong, respectful, productive and trusting relationships of which we truly value. I wish to make particular mention of our Corporate Partners – CQUniversity, Stanwell, Ergon Energy, Weigh Auto Group and Livingstone Shire Council. Without their ongoing support of Capricorn Enterprise and shared commitment to our region, we could not have complemented the work we undertake as a tourism destination with our state government funding partner Tourism and Events Queensland (TEQ).

Capricorn Enterprise has also secured a consecutive two year federal government Export Marketing Development Grant (EMDG) via Austrade, which will allow our team to invest in targeted international marketing campaigns and activity with key tourism trade partners. Our team has also hosted a record number of international tourism trade partners over the past year – an incredible achievement!

“...this 15th edition demonstrates the enormity of what can be achieved for our region with strong ongoing partnerships and collaboration...”

The Region’s domestic visitors grew 6.8% and international visitors grew 12.5% from the previous year.

This Annual Report outlines another year of extraordinary work and results, thanks to our ongoing and valued partnerships and we trust our readers enjoy the new look which has been designed for busy people!

A timeline summary of our Regional Priority Projects outlined in this 15th edition demonstrates the enormity of what can be achieved for our region with strong ongoing partnerships and collaboration with both the private and public sectors, and elected Members of Parliament at Local, State and Federal level.

On behalf of the Board of Directors of Capricorn Enterprise, we look forward to facilitating future prosperity in our region of enormous opportunity!

“We thank our volunteer Board of Directors—local leaders who invest their time and expertise to ensure the Capricorn Coast & Rockhampton Region continues to grow, thrive, and stay future-focused”

2024 - 2025 OUR BOARD OF DIRECTORS

DEREK LIGHTFOOT Associate Member CHAIR

MAYOR ADAM BELOT Livingstone Shire Council (From Nov 2024)

CHRIS HARRIS C.T. Harris & Company VICE CHAIR

LAURETH RUMBLE Reef Distillers (From Oct 2024)

OUR TEAM

MARY CARROLL Chief Executive Officer & Company Secretary

MAX HOGAN Ergon Energy/ Energy Queensland

CR RHODES WATSON Livingstone Shire Council (Until Nov 2024)

KIM HARRINGTON CQUniversity

SCHWEIKERT Associate Member

KRISTA BROWN Tourism & Marketing Manager

PASCOE Accounts / Office Administration ALYSSAH ANDERSON Marketing & Communications Executive

NICKY BEXLEY Administration Assistant

KATIE MITCHELLE Visitor Information Centre Supervisor

CHAFFERS Tourism Trade Consultant

EDWARDS Industry Engagement Manager (until Jan 2025)

HELEN
LYN
FRANK
ELOISE

PARTNERSHIPS WORKING TOGETHER FOR A STRONGER REGION

At Capricorn Enterprise, we believe that our region’s success is built on collaboration. We pride ourselves on fostering and maintaining a powerful network of relationships across industry, government, and community sectors. These partnerships allow us to facilitate vital connections and deliver real results for our region and our members.

Capricorn Enterprise liaised/partnered with:

• Tourism and Events Queensland (TEQ)

• Austrade - Australian Government

• Local and State government departments

• State and Federal Ministers and Shadow Ministers

• Southern Great Barrier Reef Marketing Alliance:

- Gladstone Area Promotion & Development Ltd (GAPDL)

- Bundaberg Tourism

• Tourism Australia

• Capricornia Chamber of Commerce (CCC)

• Mount Morgan Promotion & Development (MMPAD)

• Queensland Resources Council (QRC)

• Gladstone Engineering Alliance (GEA)

• Construction Skills Queensland (CSQ)

• Livingstone Disaster Management Group (LDMG)

• Regional Development Australia Central & Western Queensland (RDA CWQ)

Memberships & Partner Organisations

In 2024/25 Capricorn Enterprise was a Financial Member of:

• Business Chamber Queensland

• Queensland Tourism Industry Council (QTIC)

• Caravanning Queensland

• Drive Queensland

• GALTA

• Australian Institute of Company Directors (CEO – MAICD)

• Volunteering Queensland

• Queensland Information Centres Association (QICA)

• Fitzroy Basin Association (FBA)

• Australian Cruise Association

• Savannah Guides

12 Advisory Groups & Committees

Representation on 12 Advisory Groups & Committees

• Queensland Small Business Regional Round Table

• Queensland Local Content Leaders Network (QLCLN)

• Stanwell Community Partnership Fund Committee

• Rockhampton Ring Road Business Advisory Group (RRR BAG)

• UQ Rural Clinical School Community Advisory Committee

• CQUniversity Rockhampton Regional Engagement Committee

• Energy Queensland Customer & Community Council (to April 2025)

• Resource Industry Network (RIN)

• CQ Economic Development Round Table

• TEQ Drive Tourism Committee

• Queensland Regional Tourism Network (QRTN)

• CQ32 Rowing Legacy Advisory Committee

OUR REGIONAL PRIORITY PROJECTS

1st July 2025 marked the 15th Anniversary of Capricorn Tourism and Economic Development Ltd (trading as Capricorn Enterprise).

When Capricorn Enterprise was formed on 1st July 2010, a collaborative list of Regional Priority Projects was agreed upon with the then amalgamated Rockhampton Regional Council (RRC), CQUniversity and major industry and business partners. As major public and private sector developments were achieved over time and the Livingstone Shire (Capricorn Coast) Council separated from RRC in January 2014, the Regional Priority Projects list was updated to reflect specific needs of the two LGA areas, while retaining our strong regional focus.

On behalf of our business and industry partners, Capricorn Enterprise has consistently and collaboratively advocated for these Regional Priority Projects alongside our elected Local, State and Federal representatives over the past 15 years.

MAJOR PRIVATE SECTOR ACCOMMODATION INVESTMENT

Capricorn Enterprise joint CQUniversity submission entitled “Assessing the regional economic impacts of flood interruption to transport corridors in Rockhampton” – August 2011

15 YEARS IN REVIEW

Australian/Qld govts 10 Yr Bruce Hwy Action Plan legislated including Yeppen South Project - 2012

CQUniversity & CQTAFE merger – Fed govt. December 2012, approved State govt. May 2013

Keppel Island Revitalisation Resort Plan (Tower Holdings)approval March 2013 (Tower Holdings leases subsequently revoked by State government in April 2023)

Stage two TAFE Centre of Excellence at CQUniversity northside campus – State govt. funding announced 2025

•Keppel Bay Conference Centre and Sporting Hub – completed November 2024

ASMTI at Shoalwater Bay Military Training Area - officially opened November 2024

– Qld’s first Dual Sector University –10 year Anniversary July 2024

Capricorn Enterprise has actively championed major private sector accommodation developments to meet the region’s growing demand for 4.5-star and Island accommodation, as identified in successive Capricorn Destination Tourism Plans. Notably, Oshen Yeppoon’s approval was delayed by a year due to former State government “Iconic Places Legislation” — a policy successfully repealed in Queensland in June 2011 following joint advocacy by Capricorn Enterprise and Local Government.

• Quest Rockhampton – opened September 2013

• Oshen Yeppoon – opened April 2014

• Great Keppel Island Hideaway – since July 2014

• Empire Apartment Hotel, Rockhampton – opened January 2015

• Kortes Resort, Rockhampton (now Quality Resort Parkhurst)–opened 2015

• Salt Yeppoon – opened February 2016

New Health Sciences Academy (students Yrs 10-12) Rockhampton - funding confirmed March (Federal govt.) and June (State govt.) 2025

Central Queensland’s inclusion in the Northern Australia Plan – achieved 2014

CQUniversity – Qld’s first Dual Sector University –official merger July 2014

Bruce Hwy Yeppen South Project incl. 1.6km bridge crossing (south Rockhampton) –completed 2015

Australia-Singapore Military Training Initiative (ASMTI)$1 Billion investment at Shoalwater Bay Military Training Area (SWBMTA)announced 2015

Supporting Major Regional Events (BEEF AUSTRALIA federal funding $2.4M under threat - secured 2015) Beef Australia 2027 has federal funding commitment of $12 Million.

Rockhampton Ring Road – construction commenced November 2023

CQUniversity Allied Health Stage 2 Rockhampton campus –opened July 2015

Gracemere Industry Park “The BIG G” stage 1 opened August 2015

Upgrade Rockhampton Regional Airport – 2015 and ongoing

Rookwood Weir –completed November 2023

Surf Lakes Yeppoon Development Application - approved January 2022

TO MEET CURRENT AND FUTURE DEMAND by 2032, our region requires 1,219 additional short stay accommodation rooms and 8,228 additional monthly airline seats. Additional information is outlined in our Capricorn Destination Tourism Strategy 2024 – 2032.

Panorama Drive (Northern Strategic Link Road) – completed 2017

Great Keppel Island - $25 Million announced for undersea water/power –announced 2017 (eventually amended to provide “on island” common user infrastructure – delivered in 2025)

Rockhampton Riverfront Redevelopment –completed March 2018

Yeppoon Foreshore Redevelopment incl. Yeppoon Lagoon –completed May 2018

Rockhampton Ring Road - $1 Billion committed November 2018

Surf Lakes Yeppoon prototype – commenced October 2018

Implementation of Capricorn Destination Tourism Plan 2014-2020

Homemaker Centre Stage 1, Yeppoon (developed by Gibb Group) – opened February 2020

ADVOCACY IS ABOUT PRESENCE, PERSISTENCE & PARTNERSHIPS

This year, we again stood shoulder to shoulder with leaders at every level.

IMAGES

1 Capricorn Enterprise has been actively advocating for cruise ship visitation to our region, with Scenic Eclipse II visiting Keppel Bay in March 2025.

2 CEO Mary Carroll joins as a panelist at Qld Rural, Regional and Remote Women’s Network at RRR conference in Rockhampton

3 CEO Mary Carroll meets with newly elected State Member for Mirani, Glen Kelly MP

4 CQUniversity celebrates 10 years of Queensland’s first Dual Sector University with Vice Chancellor, Nick Klomp, Federal Member for Capricornia, Hon. Michelle Landry MP, CEO Mary Carroll, former Federal Member for Capricornia Kirsten Livermore, and Martin Elms former CQU staff member

5 Queensland Minister for the Environment and Tourism, Science and Innovation, Hon. Andrew Powell MP visits Rockhampton as part of the state wide launch of the 20yr Tourism Plan ‘Destination2045’

6 Newly elected State Member for Keppel, Nigel Hutton MP

7 Capricorn Caves celebrates 140 years of tourism. Owner John Augusteyn welcomes invited political and community leaders.

8 Queensland Tourism Industry Council (QTIC) Chair Elsa D’Alessio welcomes newly elected Minister for Tourism and invited guest to industry function.

9 Bravus COO Mick Crowe welcomes CQUniversity and Capricorn Enterprise as invited guests to Bravus Arena, Rockhampton.

10 Record number of local tourism operators attend the 2025 Australian Tourism Exchange (ATE) in Brisbane.

11 L-R: State Members, Nigel Hutton MP (Keppel) and Donna Kirkland MP (Rockhampton), CEO Mary Carroll, Federal Member for Capricornia Hon. Michelle Landry MP, Livingstone Shire Council Mayor Adam Belot, and Capricorn Enterprise Chairman, Derek Lightfoot at the 2024 Best in Business Awards.

QUICK STATS

How We Connect, Promote & Support

50

Weekly Electronic Direct Mailouts – Inside Capricorn –

102+

Hours of advisory services to Energy QLD’s 2025-30 Regulatory Determinations

150 Media Releases and Content Blogs

4 Visit Capricorn EDM’s – 10k audience

27

PR New product launches, Awards and significant announcements for operators

6

TravMedia Media Releases

Travel industry’s social media network, connecting media and public relations professionals worldwide.

115

Attendees at 3 x Members Networking Nights

The Station 4703; Time Safari’s Cemetery Tour; Keppel Bay Sailing Club

BUSINESS SUPPORT

At Capricorn Enterprise, supporting local business is at the heart of everything we do. Whether it’s providing tailored advice, connecting operators to new opportunities, or advocating for industry, our focus remains on helping businesses grow, adapt, and thrive. By working hand-in-hand with our members, we’re building a stronger, more resilient economy for our region.

1. Capricorn Coast ECO Destination Certification

2. Ofishal Beachclub Restaurant Launch

3. High Valley Dawn off-grid Accommodation

4. Yeppoon Golf Club Clubhouse refurbishment

5. Footlights Theatre Restaurant celebrates 30 years

6. Tropical Luxury Cars Mercedes-Benz Stretch

7. Thyme Travellers Farm Stay

8. Reef Distillers Fingerlime Botanical Vodka

9. Great Keppel Island Hideaway - Queensland Tourism Awards

10. Keppel Bay Sailing Club

11. Villa La Sini Accommodation Announcement

12. Capricorn Caves celebrate 140 years

13. The Salty Hops Festival

14. The Salty Lime Co school tour experience

15. Keppel Eats – PFD’s National Award for Excellence

16. The Salty Lime Co accessible amenities at Ceremony Hill

17. Elysium Retreat & Stays

18. Beef Australia 2024 and Fun Over 50 Holidays at Australian Tourism Awards

19. 2032 Olympic Games Rowing and Canoe Events

20. Time Safaris Cemetery Tours

21. Mount Morgan Recreational Fossicking area

22. Reef Distillers – World Drink Award

23. Lyn Diefenbach Artist - International Judge

24. Design+Architecture – QLD Regional Architecture Awards

25. 50 years of Queensland’s National Parks

26. Ferns Hideaway’s New Day Pass

27. Design+Architecture wins Architecture Award

INDUSTRY CAPACITY BUILDING 52

Australian Tourism Data Warehouse Listings

62

‘Best of Queensland’ identified operators (BOQ)

Operators participated in Tourism ‘Trade Ready’ Program

High Valley Dawn Permaculture Farm

Keppel Dive

Castle Rock Farm

Hedlow Retreat

Funtastic Cruises

Seaspray Yeppoon

Freedom Fast Cats

Koorana Crocodile Farm

Great Keppel Island Hideaway

Capricorn Caves

The following BOQ operators received a perfect score of 100 out of 100 possible points

ACCOMMODATION

Capricorn Caves

Discovery Parks – Coolwaters Yeppoon

Discovery Parks – Rockhampton

Edge Apartment Hotel

Empire Apartment Hotel

Great Keppel Island Hideaway

Island View Caravan Park

NRMA Capricorn Yeppoon Holiday Park

Poinciana Tourist Park

Rockhampton Serviced Apartments

Tasman Holiday Parks – Fisherman’s Beach

The Coast Motel

ATTRACTION

Capricorn Caves

Mount Morgan Historical Railway Museum

TOURS & TRANSPORT

Capricorn Caves

Wild Duck Water Taxi (Freedom Fast Cats)

Freedom Fast Cats

Keppel Dive and Water Sports

The following operators received scores of between 80 and 95 out of 100 possible points

ACCOMMODATION

Beachside Holiday Caravan Park

Beaches On Lammermoor

Citywalk Motor Inn Rockhampton

Coffee House Apartment Motel

Echelon Apartments Yeppoon

Ferns Hideaway Resort

Glenmore Palms Motel (non-member)

Great Keppel Island Holiday Village

Gumnut Glen Cabins Yeppoon

Kinka Palms Motel

Korte’s Resort (non-member)

Oshen Holiday Apartments – Yeppoon

Rosslyn Bay Resort

Sail Inn – Yeppoon

Salt Apartments

Seaspray Cooee Bay

Southside Holiday Village

Surfside Motel Yeppoon

Yeppoon Beach House

FOOD & DRINK

Crimson Finch Brewery Frenchville Sports Club

ATTRACTION

Archer Park Rail Museum

Capricorn Dinosaur Park and Mini Golf Yeppoon

Cooberrie Park Wildlife Sanctuary

High Valley Dawn Permaculture Farm

Koorana Crocodile Farm

Mount Hay Gemstone Tourist Park

Pilbeam Theatre (non-member)

Rockhampton Heritage Village (non-member)

Rockhampton Museum of Art (RMOA) (non-member)

Rockhampton Zoo (non-member)

Shell World Yeppoon

TOURS & TRANSPORT

Cruisey With A Chance Of Whales

Enterprise Rent-A-Car – Rockhampton Airport

Funtastic Cruises

Keppel Bay Marina

Keppel Explorer

Keppel Konnections

Keppel Konnections - Great Keppel Island Day Trip

Riverston Tea Rooms

Rockhampton Leagues Club St Aubins Village The Strand Hotel Yeppoon

The Waterline Restaurant

CAPRICORN COAST REGION VISITOR MARKET

The Capricorn Coast Region, including Rockhampton, welcomed 842,000 domestic and 41,000 international visitors to the year ending December 2024, with the number of domestic visitors growing 6.8% and international visitors growing 12.5% from the previous year.

Domestic visitors stayed for 2,823,000 nights, spending $703 million while International visitors stayed for 328,000 nights, spending $25 million.

Domestic visitors stay for an average of 3.4 nights and international visitors stay for an average of 8 nights. While the majority of our international visitors are here on holiday (and some on working visas), domestic visitors are here for either a holiday (214,000), visiting friends and relatives/VFR (269,000) or on business (296,000), with 63,000 visiting for other purposes.

Our six main international markets are the UK, NZ, Germany, USA, France and Scandinavia.

On January 1, Tourism Research Australia introduced a new method of collecting data, called DoTS (Domestic Tourism Statistics), therefore the March 2025 and June 2025 data cannot be presented as a year on year comparison at regional level. The new DoTS collection combines survey data collected via face-to-face and online interviews with the large sample sizes available in mobility data to modernise and future proof Australian-resident tourism statistics. Tourism Research Australia (TRA) used the National Visitor Survey (NVS) to collect Australian resident tourism data (both domestic and outbound travel) between 1998 and 2024.

Source: Tourism Research Australia, National Visitors Survey (NVS) and International Visitor Survey (IVS) data.

TOURISM TRADE & INTERNATIONAL RELATIONS

70

Tourism Trade Partners, hosted in region (Annual Record)

33

Familiarisation

(Famil)

tours of the region (Annual Record)

4

Southern Great Barrier Reef EDM’s –2k audience

The following outlines the annual record number of Familiarisation tours - hosted by Capricorn Enterprise;

JULY 2024

1. Ross Long Photographer

2. Carnival, Ponant and Scenic Cruise Famil

3. Ecotourism Australia

AUGUST 2024

4. Adam Ford – Top Oz Tours

5. Campermate Famil

6. Kiwi Talks Travel

7. Feel Good Family

OCTOBER 2024

8. NRMA’s Open Road

9. Optimal Travel Famil UK

10. Maritime Safety QLD GM

11. Royal Caribbean

12. GetAboutAble and Australian Cruise Association

13. Pre-ATEC Meeting Place FamilPan Pacific

NOVEMBER 2024

14. TravelEssence #1

15. TravelEssence #2

16. Risskov Reiser

17. Terra Australia

FEBRUARY 2025

18. Escape

19. The Camper Men

MARCH 2025

20. My Dream Adventures

APRIL 2025

21. German Travel Writers

22. Travelhome (Netherlands

23. Riksja Travel (Netherlands)

24. Pre-ATE Famil (House of Travel, Knecht Reisen, Travelbag, Travel Trend)

MAY 2025

25. Post–ATE Famil (First Light Travel, Progetto Australia, GoWay (Across Australia), Antipodes)

26. Post-ATE Famil (Tourism Australia European Director, Eva Seller)

27. Post-ATE self-drive Antipodes (France)

28. Post ATE self-drive Travel Essence (Netherlands)

29. Post-ATE self-drive Famil (Australia One)

30. Australiareiser Norway Famil

31. Tourism Australia’s Industry Relations Manager, Rachael Glendinning

JUNE 2025

32. Diveplanit and Dive Spear & Sport 1770

33. Across Australia (formerly Goway ITO)

We sincerely thank the operators who have generously hosted trade partners, media, and VIP guests throughout the year — often at their own expense. Your commitment plays a vital role in raising the profile of our region, fostering new opportunities, and driving sustainable growth for the Capricorn Coast and Rockhampton as a destination.

• Beachside Holiday Park

• Byfield General Store

• Capricorn Caves

• Castle Rock Farm

• Cooberrie Park Wildlife Sanctuary

• Discovery Holiday Parks Rockhampton

• Empire Rockhampton

• Ferns Hideaway

• Freedom Fast Cats

• Funtastic

• Great Keppel Island Hideaway

• Hedlow Retreat

32 Participating Host Operators

• High Valley Dawn Permaculture Farm/Beaches Restaurant

• Keppel Dive

• Keppel Konnections

• Koorana Crocodile Farm

• Lure Living

• Mount Hay Gemstone Tourist Park

• Ofishal Beachclub

• Oshen Yeppoon

• Pumpkin Island

• Rockhampton Museum of Art

• Salt Yeppoon

• Seaspray Yeppoon

• St Aubins Village

• Tasman Holiday Park

– Emu Park

• The Lookout Woodbury

• The Salty Lime Co.

• The Station 4703

• The Waterline Restaurant/ Keppel Bay Marina

• Time Safaris Walking Tours

• Vue Wine Bar & Restaurant

TRADE TRAINING WEBINARS 16

Training Webinars

Tourism Agents Trained

Our tourism team delivers tailored online training to international agents and wholesalers — often outside regular hours to accommodate global time zones. These sessions equip frontline sellers with the tools to confidently promote the Capricorn Coast and Rockhampton Region, driving increased visitation, economic growth, and new opportunities for our destination.

JULY 2024

1. Air Canada Vacations (CA)

2. Experience Oz (AU)

3. My Dream Adventures (FR)

4. Boomerang Reisen (DE)

5. Ignite Travel Group (AU/NZ)

6. Expedia

AUGUST 2024

7. Best Of Travel Group (DE)

8. House of Travel (NZ)

SEPTEMBER 2024

9. Travelhouse (CH)

OCTOBER 2024

10. Travelessence (NL)

NOVEMBER 2024

11. Travelbag (UK)

JANUARY 2025

12. Travelbag (UK)

FEBRUARY 2025

13. Australia One (AU)

MARCH 2025

14. Travelhome (NL)

APRIL 2025

15. Destinology (UK)

JUNE 2025

16. Travelbag (UK)

INTERNATIONAL TOURISM TRADE SHOWS

Tourism

RECORD REPRESENTATION ON SHOW AT ATE

Appointments

This year, we achieved a record number of booths from local businesses proudly showcasing the Capricorn Coast Region to the world. Our region was represented by Capricorn Coast & SGBR, Capricorn Caves, Koorana Crocodile Farm, Breeze Holiday Parks, Dreamtime Resorts, Freedom Fast Cats, Great Keppel Island Hideaway, Keppel Dive Cruises & Water Sports, as well as day pass experiences from High Valley Dawn Permaculture Farm and Castle Rock Farm. The CE team conducted 88 direct appointments. All operators had their own appointment schedules.

DOMESTIC CONSUMER SHOWS

12 Consumer Shows Represented at

4

Caravan & Camping Expos Attended

Our attendance at major domestic consumer shows is made possible through our strong partnership with Caravanning Queensland, Drive Queensland and the unwavering support of our dedicated volunteer tourism ambassadors. Their time, passion, and local knowledge help ensure the Capricorn Coast and Rockhampton Region stay top of mind for travellers planning their next adventure.

Let’s Go Caravan Camping & Outdoor Show

ADELAIDE | 26 February to 2 March 2025

Represented by: Ilona Higgins

Visitor attendance total 28, 368

Victorian Caravan & Camping Supershow

MELBOURNE | February 2025

Represented by: Lorraine Nielsen

Visitor attendance total 42, 749

NSW Caravan Camping Holiday Supershow

SYDNEY | 29 April – 04 May 2025

Represented by: Ilona Higgins

Visitor attendance total 43,143

Let’s Go Caravan & Camping Supershow

BRISBANE | 4-8 June 2025

Represented by: Kym Donaldson Visitor attendance total 38,159

Trade Travel Expo, Sydney JUNE 25

Probus Groups over 3 days Robyn McIntyre Presented to

3

TELEVISION SHOWS

CAPRICORN COAST REGION

VISITOR & LIFESTYLE

GUIDE

The Capricorn Coast Region Visitor & Lifestyle Guide is the region’s most recognised and widely distributed tourism publication, designed to inspire, inform and drive visitor dispersal.

With 50,000 copies printed annually, the guide is distributed throughout Queensland and key interstate markets via accredited Visitor Information Centres, high-traffic visitor locations, major events, and consumer shows. It is also promoted online via visitcapricorn.com.au, reaching thousands of potential travellers researching their next getaway.

NAVIGATING THE REGION

Capricorn Enterprise proudly produces and publishes the official Capricorn Coast Region Visitor Map, Great Keppel Island Visitor Map, and the Caravan Park Directory — essential tools to help visitors explore with confidence and stay longer. These trusted resources are available in print and online, guiding thousands of travellers across our region every year.

SOCIAL MEDIA & WEBSITES

FOLLOWERS across; 5 brands & 10 social channels (Facebook, Instagram, YouTube, LinkedIn)

UNIQUE VIEWS across; 5 Websites Managed (Corporate, Leisure, Lifestyle, Food)

CapricornEnterprise.com.au is our official corporate website, designed to keep members, investors, community stakeholders, and interested parties informed about key developments, opportunities, and initiatives across the Capricorn Coast and Rockhampton Region. The platform provides up-to-date news, economic insights, and resources to support regional growth and collaboration.

VisitCapricorn.com.au is the official destination website for the Capricorn Coast and Rockhampton Region, designed for visitors and locals alike. Whether planning a holiday, researching travel options, or looking for events and experiences, the site provides inspiration, practical information, and insider tips to help travellers make the most of their time in our region.

DOMESTIC MARKETING CAMPAIGNS

QUEENSLAND’S GREATEST 100KM ROAD TRIP

In 2024/25, Capricorn Enterprise led one of its most ambitious destination marketing efforts with the launch of Queensland’s Greatest 100km Road Trip.

Designed to promote the drive market and showcase the diverse experiences between Rockhampton and the Keppel Bay Islands, the campaign rolled out in three impactful phases. It strategically aligned with Tourism and Events Queensland’s ‘Too Great to Wait’ initiative and capitalised on partnerships with News Corp, CamperMate, and social media platforms.

Campaign Overview

Spanning eight weeks initially and extending through follow-on activations, this major campaign targeted families and couples from Southeast Queensland and Northern NSW. The campaign told the story of an unforgettable 100km coastal road trip through Rockhampton, Yeppoon, Emu Park, Byfield, and Great Keppel Island. Supported by dedicated content, social media advertising, email marketing, and high-impact digital takeovers, the campaign elevated the Capricorn Coast Region’s position as one of Queensland’s premier self-drive experiences.

PHASE ONE | LAUNCH & AWARENESS

(APRIL–MAY 2025)

Partner: News Corp + Visit Capricorn channels

The first phase focused on high-impact visibility to inspire travel planning.

- News Corp digital takeovers and Visit Capricorn social channels highlighted the Capricorn Coast’s unique road trip appeal.

- A dedicated campaign landing page on visitcapricorn.com.au featured interactive maps, hero images, and bookable experiences.

- Utilised Cross-platform digital advertising (desktop, mobile, social) and high-performing formats like Truskin and ScrollX.

Key Outcomes:

- Strong campaign engagement from the SEQ drive market

- Successful alignment with TEQ’s ‘Too Great to Wait’ campaign

- Total Impressions: 2.5M

- 5,400 unique click throughs to landing page

38%

Increase in website visits

Greatest QUEENSLAND’S R

PHASE TWO | IN-TRIP ENGAGEMENT & DISPERSAL (5 MAY – 1 JUNE 2025)

Partner: CamperMate (Outdoria Pty Ltd)

This phase targeted mobile users already on the road or actively researching trips, influencing spontaneous and extended visitation.

- Ads and curated POIs featured within the CamperMate app and website

- Push notifications and emails promoted regional highlights and operator listings

- Social media posts and branded in-app banners showcased hidden gems

Key Outcomes:

- Estimated 409,000 campaign impressions

- 650,000+ app users reached at key decision-making moments

- 121% incease in searches for Capricorn Coast region

- 125% increase in leads

- Over 166,000 ad impressions on social media

PHASE THREE | TARGETED CONVERSION –SUNSHINE COAST ACTIVATION (JUNE 2025)

Partner: Facebook & Instagram

This final phase retargeted mature, high-intent roadtrippers specifically on the Sunshine Coast.

- Short-form video ads and image slideshows highlighted natural attractions, easy access, and relaxed vibes

- Focused on motivating winter travel and repeat visitation

Key Outcomes:

- 229,000+ Sunshine Coast users reached

- 532,000+ impressions delivered

- 8,910 link clicks to landing page and operator listings

- Strongest engagement from audiences aged 55+

CAMPAIGN IMPACT

This multi-phase campaign built consistent momentum across platforms and demographics, positioning the Capricorn Coast Region as Queensland’s ultimate shortdistance road trip. The integration of media partnerships, direct targeting, and in-trip messaging ensured touchpoints throughout the travel decision journey—from dreaming to booking to exploring.

DOMESTIC PARTNER CAMPAIGNS

In 2024/25, Capricorn Enterprise proudly partnered in four high-impact Queensland collaborative campaigns, amplifying the Capricorn Coast region’s visibility through aligned, state-led marketing efforts.

Supported by Tourism and Events Queensland (TEQ) and key regional tourism organisations, these initiatives were designed to drive bookings, spotlight unique ecotourism experiences, and promote Queensland as an unmissable destination for families, nature lovers, and international adventure seekers.

QUEENSLAND IS BLUEY’S WORLD FOR REAL LIFE | JULY – AUGUST 2024

As part of TEQ’s largest domestic tourism push in over a decade, Capricorn Enterprise invested $25K (with a $5K bonus contribution from TEQ) to ensure strong representation of the Capricorn Coast in the Queensland is Bluey’s World for Real Life campaign. Running from 15 July to 31 August 2024, this paid activity targeted drive markets across Central Queensland and Northern NSW, resulting in 18,859 clicks—91% above the original target. The campaign directed traffic to the Capricorn Region landing page on Queensland.com, supported by 31 local operator deals listed via ATDW, and delivered a mix of static and video ads across Facebook and Instagram.

GUARDIAN OF THE REEF | AUG - OCT 2024

Led by Tourism Tropical North Queensland and supported by seven GBR regional tourism organisations, including Capricorn Enterprise, the Guardian of the Reef campaign ran in partnership with Expedia to promote eco-certified experiences across the Great Barrier Reef. Featuring Southern GBR operators inc. Pumpkin Island, Great Keppel Island Hideaway, Freedom Fast Cats, Keppel Dive, High Valley Dawn, and Capricorn Caves, the campaign achieved 32,100 bookings and generated $13.4M in gross sales—$5.2M of which came from UK/US markets. The Southern GBR region accounted for 12% of total bookings, with strong results driven by product availability and eco-tourism appeal.

TOO GREAT TO WAIT | FEB - MAR 2025

Tourism and Events Queensland’s Too Great to Wait campaign aimed to energise domestic travel and drive immediate bookings across the state. The campaign encouraged Queensland tourism operators to upload compelling offers via ATDW. Designed to capture the attention of high-intent holidaymakers in the lead-up to Easter, the Capricorn Coast region actively participated, leveraging this platform to showcase its experiences, drive direct bookings, and position itself as the ultimate shortbreak destination.

THAT HOLIDAY FEELING | APR - JUN 2025

4

State Partnered Campaigns

Launched at ATE in April, That Holiday Feeling is Queensland’s new brand platform designed to boost top-of-mind awareness and inspire travel across key domestic markets (NSW, VIC, QLD), with international rollout from June. A key element is the destinationled social media approach, including a tailored asset for the Southern Great Barrier Reef region. Industry operators are encouraged to join in by creating video reels using CapCut templates and a remastered version of the pop anthem, Holiday

3 International Campaigns

INTERNATIONAL MARKETING CAMPAIGNS

As part of Capricorn Enterprise’s commitment to growing international visitation and trade readiness across the Southern Great Barrier Reef (SGBR) destination, three targeted international campaigns were rolled out during the 2024/25 financial year.

These campaigns—delivered in partnership with House of Travel New Zealand, Travelbag UK, and Best of Travel Group Germany—were made possible through funding support from Austrade’s Export Marketing Development Grant (EMDG) and Tourism & Events Queensland (TEQ).

HOUSE OF TRAVEL | NEW ZEALAND (March

2025)

Capricorn Coast, SGBR Campaign

• EDM – 5.4% click-through rate

• SOCIAL – 15 leads, 52,395 impressions, 700 link clicks and 751 engagements

• WEBSITE – 1395 sessions, 1238 users

• Island and Rainforest Retreat was top performing page –1,239 views and 853 active users

TRAVELBAG | UNITED KINGDOM

(Feb - June 2025)

SGBR Campaign

• Jointly funded by the three SGBR regions (Capricorn Coast, Gladstone, Bundaberg), with 50% subsidy from the Export Market Development Grant (EMDG).

• Supported by Tourism and Events Queensland’s UK office to amplify international reach.

• Digital ads, social media promotions, and curated travel content tailored specifically to UK audiences.

• Tailor-made 10–14 day packages showcasing iconic attractions:

- Marine adventures (e.g. Heron Island diving and reef snorkelling)

- Hinterland visits (Byfield Ranges, farm stays)

- Coastal town stays (Bundaberg, Hervey Bay, Yeppoon)

- Includes flights, accommodation, car rental, island and distillery experiences.

BEST OF TRAVEL GROUP | GERMANY (Apr - June 2025)

SGBR Campaign

• Fully funded by the participating regions and TEQ

• Designed for German FIT (free independent travellers)

• Advertised via Best of Travel’s paid marketing channels in Germany, showcasing the experience across digital and trade platforms

• Itinerary integrated into BoTG’s catalogues and offered through its network of specialist long-haul travel partners across German-speaking Europe

VISITOR SERVICES

The Capricorn Coast Visitor Information Centre is the region’s vital hub for destination information and expert local knowledge, connecting visitors with the best experiences our region has to offer.

Owned and managed by Capricorn Enterprise and located in Yeppoon, the centre is staffed by a part-time Supervisor, supported by a passionate group of volunteer tourism ambassadors. Together, they provide personalised, unbiased advice and a convenient booking service for tours, experiences, and accommodation — making it easy for visitors to explore, stay longer, and support local businesses.

20k

Visitors Serviced & Welcomed

Open seven days a week, the Visitor Information Centre plays a key role in driving visitor dispersal, increasing overnight stays, and supporting regional tourism operators. From assisting thousands of walk-in visitors to handling phone and online enquiries, the team ensures every guest leaves with the knowledge and confidence to experience the very best of the Capricorn Coast and Rockhampton Region.

The centre also provides valuable promotional opportunities for members through in-centre displays and brochure distribution, acting as a professional showcase for our region’s diverse experiences and businesses.

1.2k Phone Calls Answered

39 Volunteer Ambasadors

OUR VOLUNTEER AMBASSADORS

37 YEARS

Bev Gilligan

21 YEARS

Sandra Buttery

15 - 19 YEARS

Gerald Colvin

Robyn McIntyre

10 - 14 YEARS

Jean McNae

Pam McCosker

Sharon Scott

Sheila Kop

5 - 9 YEARS

Elaine DeClouett

Nita Williams

Susan Saxby

Vicki Cooke

Roz Lehmann

Robert Clegg

Suzanne Kavanagh

Carol Moore

We proudly celebrated NATIONAL VOLUNTEER WEEK IN MAY, acknowledging our incredible team of volunteer tourism ambassadors. Their time, care, and passion for our region, our members, and our local experiences help create memorable holidays and support our growing visitor economy.

Collectively, our dedicated volunteers contribute more than 724 four-hour shifts annually and generously give extra time for training and familiarisation tours.

Their commitment ensures they stay up to date with the latest experiences, attractions, and offerings across the Capricorn Coast and Rockhampton Region.

UP TO 4 YEARS

Shane Kennedy

Ilona Higgins

Gary Lane

Vicki Burn

Linda Mann

Kym Donaldson

Lorraine Neilsen

Ros Auld

Pat Harding

UP TO 1 YEAR

Carolyn Chugg

Leonie McKenna

Leslie Brailey

Anne Colman

Kathy Homes

Lyndall Wightman

Julieanne Hoey

Christine McAlister

Corrine Gyuris

Julianne Hoey

Faye Hartley

Julie Muller

Janice Higgs

Julia Leech

INVESTMENT ATTRACTION

Capricorn Enterprise is driving investment conversations that matter. We engage regularly with prospective investors, providing them with the latest data, economic insights, and real-time local knowledge to support smart decisionmaking.

We represented the region at the Dest2045 ‘Deep Dive’ Investment and Attraction Roundtable with the Minister for Environment, Tourism, Science and Innovation. The focus: identifying practical solutions to tackle soaring construction costs and fast-track development approvals across Queensland.

We continue to work closely with Livingstone Shire Council (LSC), advocating for projects that align with the region’s environmental, economic, and social sustainability goals. Capricorn Enterprise strongly backed the Temporary Local Planning Instrument (TLPI) to enable the East-West Connector Road — a vital infrastructure project that will unlock new housing developments and ease the strain on the region’s short-term accommodation supply.

Capricorn Enterprise continues to manage and promote our regional liveability website, promoting Rockhampton and the Capricorn Coast, designed to target new residents and investors - www.LiveCapricornCoast.com.au

Disclaimer: This map provides a general indication of the proposed East West Connector road and should not be interpreted as depicting its exact alignment.

ADVOCACY - GREAT KEPPEL ISLAND (WOPPA)

Capricorn Enterprise continues to play a lead role in advocating for investment, essential infrastructure, and the sustainable future of Great Keppel Island.

Following the revoking of the Tower Holdings leases by the former state government and the launch of the Great Keppel Island (Woppa) Master Plan in April 2024, a second Native Title application was lodged in May 2024 for an approx. 9.1029 sq km (9 lots and 1 part lot) on Great Keppel Island (Woppa), for what essentially covers the former (Tower Holdings) tourism leases including the old resort site, staff quarters, the bitumen runway and the former grazing lease which makes up the majority of the island.

Livingstone Shire (Capricorn Coast) Council (LSC) is a co-respondent with the State government for Federal Court Proceedings. Capricorn Enterprise supports future resort development on the island, with future new investment under threat of sterilization during any lengthy negotiation period.

From April to June 2025, DEMEX, the principal contractor for the State government’s “GKI Make Safe Project”, conducted a major clean-up on the former resort site, removing the materials, some of which are hazardous due to the age of the buildings.

AEC’s Economic Impact Assessment (EIA) of Great Keppel Island in 2024 revealed that the island injects $25 Million into the local economy, (which represents one quarter of the Capricorn Coast’s tourism economy). GKI currently supports over 250 FTE jobs in a range of industries from accommodation and food services, retail trade, transport and a range of other services.

An additional 500 FTE are expected to be generated once the masterplan has been delivered.

$25 Million was initially secured in 2017 from the State Government for undersea water and electricity, which was eventually amended to provide “on island” common user infrastructure.

LSC in partnership with the State government, are currently delivering:

Wastewater Treatment Plant & Amenities: Contract awarded to Pensar Construction Group P/L, with construction commenced in Q2 of 2025.

Arrivals Plaza & Amenities: Tenders Awarded March 2025 - Wilson Architects, partnering with locally based sub-consultants, Anderson’s Consulting Engineers, STP Consultants and Reel Planning. This project will include amenities building with toilets, lockers, change facilities, multi-purpose tenancy space for various commercial uses.

Wayfinding and Interpretive Signage: Tender awarded to Dotdash – consultancy with stakeholders underway.

Boardwalks: Tender awarded to NewScape Design. consultancy with stakeholders underway.

LSC has also secured QCoast2100 Federal/State government funding for a Shoreline Erosion Management Plan (SEMP) for Great Keppel Island (GKI) for Fisherman and Putney Beaches. Additional funds have also been secured via the Department of Environment & Tourism to prepare a detailed Business Case for a long term erosion control revetment wall.

‘WELCOMES YOU’ PROGRAM

The Capricorn Coast Region Welcomes You program is a targeted initiative designed to strengthen the region’s reputation as a welcoming, visitor-friendly destination.

By working with local businesses, accommodation providers, and frontline staff, the program delivers practical tools, information, and training to enhance the visitor experience and ensure positive first impressions. The program also supports new residents by providing helpful resources and promoting the many lifestyle benefits of the Capricorn Coast.

The Queensland Welcomes You initiative is proudly funded by the Queensland Government, with the Capricorn Coast program developed by Capricorn Enterprise in partnership with the Queensland Government. As part of the initiative, Capricorn Enterprise hosted two engaging workshops in March 2025, with over 40 local businesses, tourism operators, and community representatives participating. These sessions provided practical tips on how to deliver a positive welcome, promote the region’s key experiences, and build visitor confidence — helping to create memorable, high-quality experiences for all who visit or move to the Capricorn Coast.

40 Workshop Attendees

REGIONAL ECONOMIC INSIGHTS AT A

GLANCE

In 2024/25, Capricorn Enterprise produced eight targeted reports to support business, investment, and planning decisions across the Capricorn Coast and Rockhampton Region. These reports provide valuable data on population, housing, employment, and regional growth, and include:

• 2025 Livingstone Shire and Rockhampton Regional Council Economic Report

• Regional Overview

• Regional Population Trends

• Climate Report

2025 CAPRICORN COAST & ROCKHAMPTON REGION ECONOMIC PROFILE

Published by Capricorn Enterprise, the 2025 Economic Profile provides valuable insights into the region’s population, workforce, housing, and key industries. This report is an essential resource for members, investors, and stakeholders, offering a clear snapshot of growth trends and economic opportunities across the Capricorn Coast and Rockhampton Region.

This Report is available for free download via www.capricornenterprise.com.au

• 2025 Economic Profile Summary

• Capricorn Coast and Rockhampton Regional Infographic

• Regional Dwellings Report

• Regional Employment Report

CENTRAL QUEENSLAND MAJOR PROJECTS STATUS REPORT

Capricorn Enterprise’s Major Projects Status Report provides detailed insights into significant developments across the Region, including project locations, estimated start dates, indicative costs, and investment estimates. This valuable resource is available to Capricorn Enterprise members upon request OR for a fee of $2,000 for non-members.

To access your copy, please contact our team via email on admin@capricornenterprise.com.au

ADVOCACY - REGIONAL EVENTS

Events are a vital economic and social driver for our region, attracting visitors, boosting local business, and fostering community pride.

Capricorn Enterprise works closely with event organisers, tourism operators, and all levels of government to secure, promote, and support events that showcase the Capricorn Coast and Rockhampton Region. From major festivals to niche experiences, events play a key role in strengthening our visitor economy and putting our region on the map. In addition to supporting local events, Capricorn Enterprise actively represents the region at key industry events, including Tourism Australia’s 2025 Destination Australia Conference and Tourism Week in Brisbane, which incorporates Destination IQ, Destination Q, and the Queensland Tourism Awards.

Supporting Regional Events Through QDEP

The Queensland Destination Events Program (QDEP), administered by Tourism and Events Queensland, provides funding to support events that drive visitation, enhance the profile of Queensland destinations, and deliver strong economic and social benefits to local communities. Capricorn Enterprise plays a key role in this process by reviewing QDEP funding applications for our region and providing formal recommendations to support events that align with regional growth objectives.

In 2024/25, Capricorn Enterprise reviewed and recommended six QDEP funding applications, with three events successfully securing a combined $40,000 in funding. These included:

Yeppoon Running Festival ($15,000)

Rockhampton River Festival ($15,000)

Capricorn King of Kings fishing event ($10,000)

In 2024, Capricorn Enterprise endorsed the funding for Rare Spares RockyNats - the event was successful in receiving ‘Significant Funding’ of $100,000.

The above events play a valuable role in attracting visitors, generating economic activity, and showcasing the Capricorn Coast and Rockhampton Region.

TOURISM AWARDS

Queensland Tourism Awards

The 2024 Queensland Tourism Awards, hosted by the Queensland Tourism Industry Council (QTIC), celebrate excellence across the state’s tourism industry and provide a valuable platform to showcase operators, destinations, and initiatives contributing to Queensland’s visitor economy.

Our region had 7 QLD Tourism Award Winners

- GOLD – Great Keppel Island Hideaway (3 – 3.5 star accommodation) - GOLD – Beef Australia (Major Event) - GOLD – Beef Australia (Food Tourism)

- GOLD – Explore Rockhampton Accessibilit y Marketing Campaign

- GOLD – Fun Over 50 Holidays (Tour and Transport)

- SILVER – Fun Over 50 Holidays (EcoTourism)

- BRONZE – Rockynats ’04 (Major Festival and Events)

Australian Tourism Awards

Winners from the state awards progress to the Qantas Australian Tourism Awards, where the nation’s best tourism experiences, businesses, and destinations are recognised on a national stage. Our 2024 winners included:

- SILVER – Beef Australia (Major Event)

- GOLD – Fun Over 50 Holidays (Tour and Transport)

7

QLD Tourism Award Winners

RECOGNISING LOCAL BUSINESS EXCELLENCE

The 2024 Best in Business Awards, proudly co-hosted by Capricorn Enterprise and the Capricornia Chamber of Commerce, brought together over 230 guests for a sold-out evening of celebration at the newly reopened Keppel Bay Sailing Club conference centre.

The prestigious event acknowledged the outstanding achievements of businesses and individuals across the Capricorn Coast and Rockhampton Region.

With nine independently judged awards and the highly contested People’s Choice Award attracting nearly 2,400 votes, the awards reflect the strength and innovation within our business community.

Proceeds from the evening supported CQShines Foundation and Fitzroy Community Hospice, reinforcing the generosity and community spirit that defines our region. Capricorn Enterprise’s ongoing involvement highlights our commitment to championing local businesses, fostering growth, and celebrating those who make our region a vibrant place to live, work, and invest.

141 Business Award Submissions 230 Guests Attended Gala Event

$12k Proceeds raised for Charity Partners

Award Categories

LOCAL BUSINESS WINNERS

Best New Business

(Sponsor: Elite Real Estate)

WINNER: SUPPORT LOCAL ROCKHAMPTON

Best Community Enterprise (Sponsor: Stanwell Corporation)

WINNER: OUR SPACE

Best Sustainable Business

(Sponsor: Eco-Certified Destination)

WINNER: ADVENTURETEC

Best Medium to Large Business (Sponsor: IPA)

WINNER: VECTOR HEALTH AND PERFORMANCE

Best Small Business

(Sponsor: Evans Edwards)

WINNER: MY PLACE HAIR AND BEAUTY

Best Apprentice or Trainee as nominated by an Employer (Sponsor: JRT Group)

WINNER: LEVI BRIGGS, WEIGH AUTO GROUP

Best Employee Award as nominated by an Employer (Sponsor: Vector Health)

WINNER: NICK EDWARDS, DR M’S QUIZZOLOGY

Best Owner/Manager

(Sponsor: Tanners Bitumen and Asphalt)

WINNER: MARGIE SCHARER, MY PLACE HAIR AND BEAUTY

People’s Choice Award

(Sponsor: McDonalds Central Queensland)

WINNER: VECTOR HEALTH AND PERFORMANCE

Best Overall Business

(Sponsor: Keppel Brand)

WINNER: OUR SPACE

MAJOR PROJECTS & INDUSTRY FORUM –

POWERING REGIONAL GROWTH

The 2024 Major Projects and Industry Forum, hosted by Capricorn Enterprise and proudly sponsored by Central Queensland Power, brought together over 100 industry leaders, project proponents, and stakeholders to explore the future of energy, infrastructure, and workforce development in Central Queensland.

14 Guest Presenters

Now in its eighth year, the Forum welcomed a record 14 expert speakers, highlighting key topics such as the region’s renewable energy transition, major infrastructure investments, and the critical role of research and education partnerships. The event reinforced Rockhampton’s position as a leader in industry growth, with strong engagement from across the energy, manufacturing, and infrastructure sectors, ensuring our region remains at the forefront of innovation and economic opportunity.

5 Industries Represented 100+

Business representatives in attendance

VOICES OF INNOVATION –2024 FORUM PRESENTERS

• Mark Grenning, Energy Users Association of Australia

• Angie Zahra, Stanwell Corporation

• Blake Harvey & Max Hogan, Energy Queensland

• Mitchell King, Central Queensland Power

• Kim Hetherington, Construction Skills Queensland

• Hugh Barbour, Gladstone Area Water Board

• Lewis Glynn, Surf Lakes Capricorn Coast

• Damien Massingham, Frenchville Sports Club

• Rob Alexander, The Cathedral College

• Jennifer McGuire, AusIndustry

• Jamshid Aghaei, CQUniversity

THANKS TO OUR MEMBERS 2024

- 2025

Alphabetical Order

CORPORATE

CQUniversity Australia ✺

Ergon Energy Corporation Ltd ✺

Ian Weigh Toyota ✺

Livingstone Shire Council ✺ Stanwell Corporation Limited ✺

PLATINUM

Gibb Group

Great Keppel Island Hideaway

Oshen Apartments ✺ (inc. Villa Mar Colina)

Ray White Rockhampton and Yeppoon

Stay Yeppoon ✺ (Salt, Echelon, Beaches on Lammermoor)

GOLD

BIG 4 Breeze Holiday Parks

Carnarvon Gorge

BRAVUS Mining & Resources

Capricorn Caves ✺

Central Queensland Hospital and Health Service District ✺

Freedom Fast Cats ✺

Frenchville Sports Club ✺

High Valley Dawn Permaculture

Farm (inc. Beaches Restaurant, Rosslyn Bay Wellness)

Keppel Bay Marina ✺

Keppel Bay Sailing Club ✺ (inc. The Spinnaker, Krackers Bar & Grill, Club Emu Park)

Keppel Eats (inc. Cattlemen’s)

Pat O’Driscoll Real Estate ✺

Prestige Restidential ✺ (Empire & Edge Apartments)

Pumpkin Island ✺

Rocky Sports Club

Rosslyn Bay Resort ✺

The Rockhampton Grammar School

The Salty Lime Co

Image: Capricorn Caves

SILVER

Altus Property Group

Aussie Gold Natural Spring Water

Butler Partners (Regional)

Civil Mining and Construction

Cooberrie Park Wildlife Sanctuary ✺

DC Motors ✺

Discovery Parks - Coolwaters, Yeppoon ✺

Discovery Parks - Rockhampton ✺

Evans Edwards & Associates ✺

Fun Over 50 Holidays - Immersive Tours and Adventures

Funtastic Cruises (inc. Keppel Dive and Water Sports) ✺

Holcim Australia (Humes, Aggregates & Concrete) ✺

Hopkins Brothers

iAssist ✺

JRT Group (inc. Freight Solutions

Australia Group)

Keppel Konnections

NRMA Capricorn Yeppoon Holiday Park ✺

SDS Training

Seaspray Cooee Bay

Shanahan Swaffield Partners

South Geldard Lawyers

Southside Holiday Village

Villa La Sini

BRONZE

Beef Australia ✺

Bronsan ✺

Capricorn Survey Group (CQ)

Central Apartment Group (Riverside

Central Hotel & Emerald Central Hotel) ✺

Cerulean Estate

Coffee House Apartment Motel ✺

CQG Consulting ✺

design+architecture

Diocesan Catholic Education Office

DLV Finance

Elysium Retreat & Stays

Emerald Cabin & Caravan Village ✺

Goodvibe Events

Great Keppel Island Holiday Village ✺

Hedlow Retreat ✺

Herron Todd White ✺

Island View Holiday Park ✺

Koorana Crocodile Farm ✺

Moondaze

Mr Real Estate Rockhampton

Pacplus Wholesalers

Permc

Piranha Insurance Agencies ✺

Premise Australia

Queensland Rail Travel

Quest Apartments Rockhampton

Rees R & Sydney Jones ✺

Regional Insurance Brokers (CQ) ✺

RMW Property Agents

Robert Harris Rivett Lawyers

Rockhampton Jockey Club Inc ✺

SMW Group

Smyth Financial

Surf Lakes Holdings

Tanby Garden Centre

The Coast Motel ✺

The Red Lion Hotel

The Station 4703

The Strand Hotel Yeppoon ✺

Tropical Pines ✺

Vector Health and Performance

Yeppoon Cinemas

Yurika

SMALL BUSINESS SUPPORTER

1770 LARC! Tours

Adventure Tec

Adz Power Agencies ✺

Almost Anything ✺

Ambrym Estate

Aphrodite Art School

Appleton Studios

Apprentices and Trainees Queensland

Aqualification & Fitness

Artizan Gluten Free Bakery

Ashton Engineering ✺

ASK ME Technology Services

Aussie Tiny Homes and Cabins

Babsuva

Baked On 44

Beachside Holiday Caravan Park ✺

Blue Dolphin Caravan Park

BP Gracemere ✺

Brittany Lauga

Budget Car Rental ✺

Byfield General Store ✺

Byfield Mountain Retreat

Capella Van-Park ✺

Capricorn Food and Wine Festival

Capricorn Helicopter Rescue Service

Carnarvon Gorge Eco tours

Castle Rock Farm

CatholicCare Central Queensland

Causeway Caravan Park ✺

Cinefly

Clarke Creek Energy

Cockscomb Veterans Bush Retreat Inc.

CocoBrew Express Yeppoon

Coffee of Capricorn Co.

Cooper McKenzie Marketing

CQ Connections

CQ Soil Testing

CQShines Foundation

Crimson Finch Brewing

CT Harris & Co

Digitalrez Australia ✺

Double Threat

Dreamtime Cultural Centre ✺

Dynamic Eggs

Elders Insurance Yeppoon

Emu Park Holiday and Accommodation

Emu Park Real Estate

Ferns Hideaway ✺

Fitzroy Basin Association Inc

Fitzroy Community Hospice

Footlights Theatre Restaurant ✺

Forshaw Contracting

(inc. Take-A-Break Bush Camping)

Gardens Tearooms ✺

GSA Zilzie

Gumnut Glen Cabins

Gus’ Coffee Yeppoon

Harcourts Yeppoon Holidays

Helloworld Travel Rockhampton

Heron Island Resort

Jet James Art Gallery

Johnson’s 4wd Repair Shop

Keppel Coast Arts Council

Keppel Explorer

Keppel Real Estate

Keppel Sands Caravan Park ✺

Kinka Palms Motel ✺

Lady Musgrave Experience

Lure Living

Marmor Quarry

Michelle Landry MP

Miners Heritage Walk-In Mine ✺

Moana Blue

Mount Hay Gemstone Tourist Park ✺

Mount Morgan Promotion and Development Inc. ✺

MRAEL ✺

New Royal Hotel Rubyvale ✺

Nextra Yeppoon ✺

Nob Creek Pottery ✺

OFISHAL Beachclub

Penny Hunt Creative

Plumtree Store ✺ POA

Poinciana Tourist Park ✺

Professionals Emu Park

Reef Distillers

Riverside Tourist Park ✺

Riverston Tea Rooms

Rockhampton Business Machines ✺

Rockhampton Helicopters

Rockhampton Leagues Club ✺

Rockhampton Serviced Apartments

Rocky Amateurs

Rossco’s Pizza

Rosslyn Bay Fisherman’s Market ✺

Rubyvale Gem Gallery ✺

Sail Inn Motel ✺

Seaspray Health & Fitness Centre ✺

Sleipner Station

Southern Cross Austereo

St Aubins

Stir & Stitch

Surfside Motel ✺

Tasman Holiday Parks - Fisherman’s Beach ✺

Taylor Made Marketing Pty Ltd

The Alley Yeppoon

The Childminding Co.

The Cobbler’s Rooms

The Haven Emu Park

The Lookout Woodbury

The Orchard Yeppoon

Thyme Travellers Farm Stay

Time Safaris Rockhampton

Tropical Luxury Cars Yeppoon

Trufusion

Tsuruya Japanese Restaurant ✺

UpCycle CQ

Vue Wine Bar & Restaurant

Walk ‘n’ Talk Collective Inc.

Ward Commercial (Tourism Brokers)

Worrells Solvency Forensic Accountants

Yeppoon Beach House

Yeppoon Betta Home Living

Yeppoon Golf Club Inc

Yeppoonie Smoothie

Zambrero Yeppoon

ASSOCIATE

5 Rocks Holiday Rentals

Archer Rail Museum

Capella Pioneer Village Inc ✺

Central Queensland Military & Artefacts Museum ✺

Derek Lightfoot

Emu Park Art Gallery Inc

Emu Park Historical Museum Society

Endeavour Foundation

Helen Schweikert

Keppel Bay Shell Club Inc. T/a Shell

World Yeppoon ✺

Marlborough Historical Museum ✺

Mount Morgan Historical Museum ✺

Old Rainworth Fort ✺

Paint Pot Gallery ✺

Robert Latoeperissa

Robert Pleash

Rubyvale Progress Association Inc ✺

Tourism Dynamix

Yeppoon Community Markets ✺ Yeppoon RSL

CELEBRATING LOYALTY

In 2025, we proudly celebrate 15 years of Capricorn Enterprise and honour the members who’ve been with us since the beginning. Businesses marked with a ✺ symbol were our foundation members, reflecting their long-standing commitment to our region. Thank you for your enduring support and for being part of our journey.

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