5 Digital Marketing Trends FOR SMALL BUSINESSES IN CANADA IN 2022 As per Gartner, on its State of Marketing Budget
2022 is just around the corner. And this is the right time for you to evaluate the strategies for your small business in Canada. You should have a solid digital marketing plan which will help you navigate through any unforeseen emergencies in the coming year with ease. Why digital marketing in particular? That’s because we have witnessed a significant shift in the digital space in the past two years. The social norms have changed, the way of doing business has changed. We have now become digital beings, to be precise. The pandemic had a significant impact on changing our habits. And even when all this is over, consumer habits will remain the same. So, how do you think your business would cope?
63 - IndigenousSME - June-July 2022
Report 2021, marketing budgets for businesses have gone down to the lowest level, dipping by 6.4% of the company revenues in 2021 from around 11% in
2020. In addition, marketers are facing disruptions due to the pandemic. And that’s not all – between new technological applications, business models,
and regulatory changes, whatever digital marketing
strategies have worked for your business in the past might not work today. So, with 2022 on the horizon, you will have to find ways to digitally engage your
customers by harnessing the potential of different technological innovations.
