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To Rome With Love (Sony Pictures Classics) Street, Online, Social Media and Print Campaign DMA: Los Angeles/New York City Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656


Overview of Campaign • 

Campus Circle worked on marketing the release of To Rome With Love in Los Angeles and NYC. This report recaps our efforts on multiple levels including:

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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/ Online Editorial Postings, Sweepstakes Hosting Street Marketing – Postering and flyering in NYC and Los Angeles with emphasis on Italian restaurants/cafés and retail outlets near the theatres where the film was playing.. Social Media - Campus Circle utilized its own Social Media channels to promote the release of the film. We disseminated original content we produced for the movie through our Facebook and Twitter pages along with various other efforts of outreach. Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the film.

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Movie Campaign Recap Banner Advertising - 240K impressions, 336 clicks Dedicated Email – 27K+ sent, Total Opens – 3,649 to date, Total clicks – 834 Newsletter Banner Ad – 1 wk, 27K+ emails, 66 clicks Social Media - Campus Circle channels: Facebook - 6,131; Twitter- 2,665 Sweepstakes page - 1,281 page views Calendar Listing - 123 Page Views Movie Trailer on website - 325 page views Online Editorial - 610 page views Print Ad - 30k circ., 90k readership, 500 retail/40 schools

Total Page Views – 5,988 Total Clicks – 1,236


Street Marketing - Postcards


Street Marketing - Posters


Street Marketing New York 1 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing New York 2 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing New York 3 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing New York 4 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing New York 5 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing New York 6 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing New York 7 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing New York 8 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 1 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 2 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 3 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 4 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 5 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 6 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 7 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Street Marketing Los Angeles 8 Targeting Italian Restaurants/Cafes and retail near the movie theatres where the film was playing.


Banner Advertising • 

Banner advertising for the film appeared on our website, campuscircle.com.

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The banners were positioned above and below the fold. We utilized a 950x30 strip banner below the mast and six, 234x60 banner ads that appeared on the side of our website.

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The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors.


Banner Advertising Stats Duration: 11 Days, Impressions – 240K, Clicks -336


Newsletter Advertising • 

Banner advertising for the film appeared in our weekly email newsletter for the week of release.

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The Campus Circle weekly email newsletter reaches 27,000+ members per week in the greater Los Angeles area.

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Campus Circle spotlighted the calendar listing for To Rome With Love in the newsletter.

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66 Clicks to date.


Online Calendar Listing â€˘â€ˆ The calendar listing for the film has 123 page views to date.


Dedicated Email Campaign • 

Campus Circle sent out a dedicated email to promote the release of the film.

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The stats for the email were as follows: Emails sent: 27,419 Total Clicks: 834 Total Opens/Views: 3,649

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Online Editorial – Above the fold •  Editorial for the film appeared on our website, campuscircle.com. •  To date, the article has been viewed 610 times. •  Campus Circle website traffic averages: •  519,000 page views/month •  140,000 unique visitors/month


Online Editorial – Below the fold In addition to the film trailer, we included theatre information along with ticket purchase and sweepstakes links in the article.


Film Trailer on website â€˘â€ˆ The trailer for the film appears on our website. To date, the trailer page has been viewed 325 times.


Online Sweepstakes To promote the film, we partnered with The Landmark and Al Gelato, a popular Italian restaurant in Beverly Hills for a dinner and movie sweepstakes giveaway.


Online Sweepstakes •  The film sweepstakes has 777 entries in 6 days. The page has been viewed 1,281 times to date. •  There are interesting demos on entrants. It shows how we are able to reach both younger/older movie goers. •  •  •  •  •  • • •

44.6% between 18 to 34 45.7% between 35 to 59 9.3% over 60 years old. 56% Female 40% Caucasian 15% Asian 35% Working Professional 38% College


Online Sweepstakes Stats - Age


Online Sweepstakes Stats - Ethnicity


Online Sweepstakes Stats - Gender


Online Sweepstakes Stats - Status


Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the release of the film. We disseminated original content we produced for the film through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,131 Twitter followers: 2,665


Campus Circle - Social Media 2


Print ad in Campus Circle The ad ran in two issues of CC before release


Print editorial in Campus Circle 90,000 Readership, Distribution – 500+ retail outlets/schools


To Rome With Love