LIVING MARKETING RECAP REPORT
CAMPAIGN SUMMARY
▸ Campus Circle promoted/staffed a screening for LIVING in W. Los Angeles. Our marketing efforts included: ▸
(1) EVENTBRITE - We utilized EVENTBRITE's platform for ticketing and promotional outreach purposes. We directed Campus Circle members, partners and other potential filmgoers to the website to RSVP to the screening. In addition, we utilized the free film screening aggregator, ADVANCE SCREENINGS to promote the screening. ▸
(2) CAMPUS CIRCLE - We utilized our own marketing tools to promote the screenings including hosting banners and content on our website. This strategy provided website visitors and our own subscribers the opportunity to RSVP to a screening of their choice in the Los Angeles DMA. ▸
(3) GOFOBO - We partnered with the film division of ticktBox in order to utilize the company's ticketing platform and analytic services to promote the LIVING screening.
▸
(4) Dedicated Emails - Email invites were launched to over 110,000 email subscribers in Los Angeles. The subscribers included partner members, college students, alumni, people interested in seeing film screenings and attending cultural events.
▸
(5) Partners - Campus Circle emailed screening information to a variety of potential partners in the screening markets. Examples of connections include BritsInLA, Cinefile Video, L.A. Film School, etc....
▸ The following pages include examples of our efforts.
PROJECT MANAGER: SEAN BELLO, (323) 823-8548, SEAN.BELLO@CAMPUSCIRCLE.NET
RESULTS FOR CAMPAIGN TURNOUTS ▸ WEST L.A. (LAEMMLE ROYAL) - 167 SEATS FILLED (93%) ▸ Total Seats: 180
FINAL
CAMPUS CIRCLE SCREENING PAGES - TOTAL IMPRESSIONS (256996), CLICKS (315), PAGE VIEWS (234)
DEDICATED EMAIL
▸ Through our partners, emails were launched to over 110,000 subscribers in the Los Angeles/Burbank DMAs. The subscribers included students/ alumni, BritsInLA, UCLA School of Theatre, Film & TV), people interested in movies, free screenings (Ex. Gofobo), and film schools (Ex. Los Angeles Film School ).
EMAILS - EX. CAMPUS CIRCLE 2 EMAILS (TOTAL OPENS: 8625, TOTAL CLICKS: 239)
DEDICATED
OUR
356 PEOPLE
EVENTBRITE -
EFFORTS HAD
RSVP THRU EVENTBRITE
▸
The ticktBox master landing page provided all the screening information (Dates, locations and ticketing), a synopsis of the film and the film's trailer.
▸ The landing page was shared via emails and WOM to provide one destination for partner members to go to secure their tickets.
GOFOBO - MASTER SCREENING PAGE/EMAIL
ADVANCE SCREENINGS
EXAMPLE OF OUTREACH/PARTNERSHIPS - BRITS IN LA
MEDIA #1(CAMPUS CIRCLE)
SOCIAL
SOCIAL MEDIA - TARGETED AREAS: SYCAMORE SQUARE & SURROUNDING COMMUNITIES
MEDIA
SHARED ASSETS
SOCIAL
-