FIRE OF LOVE RECAP REPORT 2

MARKETING RECAP REPORT

FIRE OF LOVE

PROJECT MANAGER: SEAN BELLO, (323) 823-8548, SEAN.BELLO@CAMPUSCIRCLE.NET

CAMPAIGN SUMMARY ▸ Campus Circle promoted screenings for FIRE OF LOVE in NY/L.A. Our marketing efforts included: ▸ (1) GOFOBO - We partnered with the lm division of ticktBox in order to utilize the company's ticketing platform, analytics and email database services to promote the FIRE OF LOVE screenings. ▸ (2) CAMPUS CIRCLE - We utilized our own marketing tools to promote the screenings including our E-ticketing platform, our email database and the editorial arm of our website. We also hosted a FIRE OF LOVE sweepstakes. All of our efforts provided website visitors and our own subscribers the opportunity to RSVP to a screening of their choice in NY or L.A. ▸ (2) Dedicated Emails - Email invites were launched to over 200,000 subscribers in the Los Angeles and New York DMAs. The subscribers included college students (Ex. Campus Circle; UCLA School of Theatre, Film & TV; UCLA Geological Department), people interested in free screenings (Ex. Gofobo), and lm schools (Ex. NY Film Academy, Los Angeles Film School ). ▸ (3) Social Media Outreach - Campus Circle posted screening information on its social media pages (FB, Twitter, Instagram). In addition, we utilized social related lm and event websites including and Advance Screenings, a national free movie screening aggregating platform. ▸ (5) Partners - Campus Circle emailed screening information to the lm departments of various schools in the L.A./NY DMAs as well as the Geological departments at USC and UCLA.

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▸ The following pages include examples of our efforts.

FINAL RESULTS FOR CAMPAIGN

TURNOUTS ▸ JULY 7 - NY - We lled 125 OUT OF 163 seats - GOFOBO (95), CAMPUS CIRCLE (17), EVENTBRITE (13)

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▸ JULY 7 - L.A. - We lled 102 OUT OF 105 seats - GOFOBO (60 ), CAMPUS CIRCLE (33 ), EVENTBRITE (9)

▸ The ticktBox master landing page provided all the screening information (Dates, locations and ticketing), a synopsis of the lm and the lm's trailer. ▸ The landing page was shared via emails and WOM to provide one destination for partner members to go to secure their tickets.

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GOFOBO - MASTER SCREENING PAGE

GOFOBO - INDIVIDUAL SCREENING PAGE & EMAIL EX. (EMAILS REACHED - 150K+ SUBSCRIBERS)

DEDICATED EMAIL

DEDICATED EMAIL

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▸ Emails were launched to over 200,000 subscribers in the Los Angeles and New York DMAs. The subscribers included college students (Ex. Campus Circle, UCLA School of Theatre, Film & TV), people interested in movies, free screenings (Ex. Gofobo), and lm schools (Ex. NY Film Academy, Los Angeles Film School ).

CAMPUS CIRCLE BANNER ADVERTISING - IMPRESSIONS (1,935,475) CLICKS (359)

CAMPUS CIRCLE - EMAIL CAMPAIGNS (#1)/(#2)

CAMPUS CIRCLE SCREENING PAGE EXAMPLES

CAMPUS CIRCLE - SWEEPSTAKES, CONTENT

CAMPUS CIRCLE - SOCIAL MEDIA POSTS

PARTNERS - EVENTBRITE

PARTNERS - ADVANCE SCREENINGS

PARTNERS - UCLA

PARTNERS - UCLA SCHOOL OF THEATRE, FILM & TV (EMAIL TO STUDENTS IN THE DEPARTMENT)

PARTNERS - LOS ANGELES FILM SCHOOL (TWITTER POST - 15.5K FOLLOWERS)

PARTNERS - LOYOLA MARYMOUNT UNIVERSITY

PARTNERS - NEW YORK FILM ACADEMY (NY/LA) - EMAIL TO ALUMNI NETWORK