STAR WARS IN CONCERT @ THE HOLLYWOOD BOWL BILL SILVA PRESENTS Online and Print Campaign DMA: Los Angeles Project Manager: Jon Bookatz jon.bookatz@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle promoted the 2011 STAR WARS in Concert @ the Hollywood Bowl by doing the following:
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Utilizing Campus Circle’s online/print/editorial assets
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Dedicated HTML email
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Social Media Outreach
Print Advertising Placements •
Campus Circle placed print ads in our publication for two weeks - Los Angeles DMA. These placements included:
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Full page / full color ad Full page / b/w ad
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Circulation: 30,000 Readership: 90,000
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Distribution: Retail outlets and schools in Los Angeles
Full page / Full color ad March 23 issue of Campus Circle • Campus Circle printed one Full page four color ad in our publication for the month of March. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $3,505.00.
Full page/(b/w) ad May 25 issue of Campus Circle • Campus Circle printed one Full page /(b/w) ad in our publication for the month of May. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $3,505.00.
Campus Circle - Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote STAR WARS in CONCERT @ The Hollywood Bowl.
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The stats for the email were as follows:
Emails sent: 32,064 Views: 2,500 Click Thru’s: 153 •
Value = $1,090.00
Campus Circle - Banner Advertising Banner advertising for STAR WARS in CONCERT appeared on our website, campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 unique visitors. The STAR WARS banners had a total 1,002,012 impressions for eight weeks. There were a total of 637 CLICK THRU’s! The value of the banner ads was $9,200.00.
Campus Circle - Newsletter Ads •
Banner advertising for STAR WARS in CONCERT appeared in our weekly email newsletter for nine weeks. The Campus Circle weekly email newsletter reaches 32,000+ members per week in the greater Los Angeles area. The total value of the banner ads over nine weeks was $3,150.00.
Campus Circle - Print Editorial •
Print Editorial “Music Reviews”
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An article for STAR WARS in CONCERT appeared in the May 25 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 20th year, Campus Circle covers film, music, events and L.A. culture.
Campus Circle - Calendar Listing •
A listing for STAR WARS in CONCERT appeared on our website in our calendar section.
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To date, the calendar listing has been viewed 175 times.
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Campus Circle website traffic averages: 5 million hits/month
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Social Media •
Campus Circle posted the STAR WARS in CONCERT on our Social Media pages to promote the production and get responses.
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The value of the Social Media outreach was $1,000.00.
Campus Circle - Online Editorial •
The STAR WARS in CONCERT article that appeared in our publication also appears on our website.
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Since 5/25, the article has been viewed 343 times.
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Campus Circle website traffic averages:
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Video Gallery
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A video trailer was hosted on campuscircle.com for one month.
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The trailer was featured in our Video Gallery Section to help promote STAR WARS in CONCERT.