Slow Fish Street, Online, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. !"#$% & "#$ ! % &'(!)* +"%, +"
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Slow Fish Campaign Recap Banner Advertising - 723K impressions, 385 clicks Sweepstakes – Page Views – 1,361, Entries – 655 Dedicated Email – 26,717 sent, Total Opens – 3,076 to date, Clicks – 418 Newsletter Banner Ad – 5 wks, 27K emails/week, Total clicks – 133 Social Media - CC related channels: Facebook – 6,208; Twitter - 2,775 Restaurant Content - 1,008 Page Views • Photo Gallery - 148 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools.
Total Film Related Page Views – 5,593 Total Clicks – 936 Campaign Duration – 4 weeks
Print ads in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ads in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Restaurant Review in Campus Circle. Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools
Restaurant Review on website. Page Views - 1008 Website Stats Unique Visitors – 143,000/month Page Views – 519,000/month
Dedicated Email Delivered – 26,717 Opened – 3,076 Clicks – 418
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 723K. Clicks – 385.
Campus Circle Newsletter Sample Email – 9/14 Emails – 26,717 Opens – 3,400 Total Restaurant Clicks over 5 weeks of newsletter emails – 133
Photo Gallery Page Views - 148 Website Stats Unique Visitors – 143,000/month Page Views – 519,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,182 Twitter followers: 2,775
Social Media 2
Sweepstakes Entries – 655 Page Views – 1,361 Duration – 30 days Demographics of Entrants Age – 35% 18 to 34, 33% 35 to 49 Gender – 57% Female Ethnicity – 48% Caucasian, 12% - Asian Status – 33% Working, 26% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status