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Renaissance Faire 2012 Online, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings, Social Media Posts and Dedicated Emailing were all utilized for this event. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the ballet through print advertising.


Renaissance Faire 2012 Campaign Recap Banner Advertising - 400K impressions, 609 clicks Sweepstakes – Page Views – 757; Entries – 240 Online Ed – Page Views – 1,018 • Photo Gallery – 312 Dedicated Email – 27.6K sent, Total Opens – 3,634 to date, Clicks – 359 Newsletter Banner Ad (7X) – 27.6K emails, 369 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800 Event Trailer - 266 page views • Online Calendar - 663 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Event Related Page Views – 6,650 Total Clicks – 1,337


Print Ad #1 (4/05 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Print Ad #2 (4/20 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Print Ad #3 (5/04 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Banner Advertising Banner advertising for the ballet appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 400K. Clicks – 609.


Dedicated Email Delivered – 27,677 Opened – 3,634 Clicks – 359


Newsletter Emails – 27,600 (7X) Total Ren Clicks – 369


Newsletter 2 Emails – 26,600 (7X) Total Ren Clicks – 369


Bit.ly Newsletter Stats


Online Calendar Page Views – 663 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Editorial Page Views – 1,018 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Event Trailer Page Page Views – 266 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Photo Gallery Page Page Views – 312 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Entries – 240 Page Views – 757 Demographics of Entrants Age – 40% 18 to 34, 60% 35+ Gender – 56% Female Ethnicity – 42% - Caucasian; 23% - Hispanic 11% -Asian Status – 41% Working, 29% in College


Sweepstakes Demo - Age


Sweepstakes Demo - Ethnicity


Sweepstakes Demo - Gender


Sweepstakes Demo - Status


Social Media – Facebook Likes – 6,220 • Twitter Followers – 2,800

Renaissance Pleasure Faire 2012  

Campus Circle's efforts promoting the 2012 Renaissance Pleasure Faire in Los Angeles.

Renaissance Pleasure Faire 2012  

Campus Circle's efforts promoting the 2012 Renaissance Pleasure Faire in Los Angeles.

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