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Renaissance Faire 2012 Online, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings, Social Media Posts and Dedicated Emailing were all utilized for this event. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the ballet through print advertising.


Renaissance Faire 2012 Campaign Recap Banner Advertising - 400K impressions, 609 clicks Sweepstakes – Page Views – 757; Entries – 240 Online Ed – Page Views – 1,018 • Photo Gallery – 312 Dedicated Email – 27.6K sent, Total Opens – 3,634 to date, Clicks – 359 Newsletter Banner Ad (7X) – 27.6K emails, 369 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800 Event Trailer - 266 page views • Online Calendar - 663 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Event Related Page Views – 6,650 Total Clicks – 1,337


Print Ad #1 (4/05 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Print Ad #2 (4/20 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Print Ad #3 (5/04 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Banner Advertising Banner advertising for the ballet appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 400K. Clicks – 609.


Dedicated Email Delivered – 27,677 Opened – 3,634 Clicks – 359


Newsletter Emails – 27,600 (7X) Total Ren Clicks – 369


Newsletter 2 Emails – 26,600 (7X) Total Ren Clicks – 369


Bit.ly Newsletter Stats


Online Calendar Page Views – 663 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Editorial Page Views – 1,018 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Event Trailer Page Page Views – 266 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Photo Gallery Page Page Views – 312 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Entries – 240 Page Views – 757 Demographics of Entrants Age – 40% 18 to 34, 60% 35+ Gender – 56% Female Ethnicity – 42% - Caucasian; 23% - Hispanic 11% -Asian Status – 41% Working, 29% in College


Sweepstakes Demo - Age


Sweepstakes Demo - Ethnicity


Sweepstakes Demo - Gender


Sweepstakes Demo - Status


Social Media – Facebook Likes – 6,220 • Twitter Followers – 2,800


Renaissance Pleasure Faire 2012