MARKETING RECAP REPORT
POSER
PROJECT MANAGER: SEAN BELLO, (323) 823-8548, SEAN.BELLO@CAMPUSCIRCLE.NET
CAMPAIGN SUMMARY ▸ Campus Circle worked with Oscilloscope Laboratories to promote screenings and Q&As for POSER in NY/L.A. Our marketing efforts included: ▸ (1) GOFOBO - We worked with the lm division of ticktBox to utilize the company's ticketing platform and email database services to promote the screenings. ▸ (1) Dedicated Email - Emails were launched to over 300,000 subscribers in the Los Angeles and New York DMAs. The subscribers included college students (Ex. Campus Circle, UCLA School of Theatre, Film & TV), people interested in movies, free screenings (Ex. Gofobo), retail store subscribers (Ex. Posers Hollywood), lm related websites (Ex. Film Threat) and lm schools (Ex. NY Film Academy, Los Angeles Film School ). ▸ (2) Campus Circle Banner Advertising - Banners for the lm were hosted on CampusCircle.com. The banners had over 1,455,000+ Impressions and 5022 clicks. In addition, we featured lm screening pages, a sweepstakes, content and the lm trailer on our website. ▸ (3) Social Media Outreach - Posts to GoFoBo, Campus Circle and partner social media pages and related outlets were done during the campaign. Social related websites such as Eventbrite and Advance Screenings, a national free movie screening aggregating platform were utilized. ▸ (4) Partners - Campus Circle emailed screening information to the lm departments of various schools in the L.A./NY DMAs. We also secured partnerships with POSERS HOLLYWOOD and THE COBRA SNAKE.
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▸ The following pages include examples of our efforts.
EVENT PICTURES FROM LOS ANGELES
▸ The ticktBox master landing page provide all the screening information (Dates, locations and ticketing), a synopsis of the lm and the lm's trailer. ▸ The landing page was shared via social media, emails and WOM to provide one destination for partner members to go to secure their tickets.
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GOFOBO - MASTER SCREENING PAGE
GOFOBO - INDIVIDUAL SCREENING PAGE & EMAIL EX. (EMAILS REACHED - 150K+ SUBSCRIBERS)
DEDICATED EMAIL
DEDICATED EMAIL
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▸ Emails were launched to over 300,000 subscribers in the Los Angeles and New York DMAs. The subscribers included college students (Ex. Campus Circle, UCLA School of Theatre, Film & TV), people interested in movies, free screenings (Ex. Gofobo), retail store subscribers (Ex. Posers Hollywood), lm related websites (Ex. Film Threat) and lm schools (Ex. NY Film Academy, Los Angeles Film School ).
EMAIL STATS - TOTAL: 182,490 EMAILS, TOTAL OPENS - 42,832, TOTAL CLICKS - 4,828
EMAIL #1(TO 150K STUDENTS)
EMAIL #2 (PUSH TO THE OPENS)
GOFOBO - SOCIAL MEDIA POSTS
PARTNERS - FILM THREAT (DEDICATED EMAIL TO 21,000 SUBSCRIBERS)
PARTNERS - THE COBRA SNAKE (OUTREACH TO FRIENDS/FAMILY)
PARTNERS - POSERS HOLLYWOOD (EMAIL TO 6K TO 8K SUBSCRIBERS)
PARTNERS - LOS ANGELES FILM SCHOOL (TWITTER POST - 15.5K FOLLOWERS)
PARTNERS - UCLA SCHOOL OF THEATRE, FILM & TV (EMAIL TO STUDENTS IN THE DEPARTMENT)
PARTNERS - NEW YORK FILM ACADEMY (NY/LA) - EMAIL TO ALUMNI NETWORK
PARTNERS - COLUMBIA UNIVERSITY SCHOOL OF THE ARTS (EMAIL TO STUDENTS IN THE DEPT.)
PARTNERS - ADVANCE SCREENINGS (TOTAL CLICKS TO GOFOBO - 513)
PARTNERS - EVENTBRITE
CAMPUS CIRCLE BANNER ADVERTISING - IMPRESSIONS (1,455,589) CLICKS (502)
CAMPUS CIRCLE - EMAIL CAMPAIGNS (#1)/(#2)
CAMPUS CIRCLE SCREENING PAGE EXAMPLES
CAMPUS CIRCLE - SWEEPSTAKES, TRAILER, CONTENT
CAMPUS CIRCLE - SOCIAL MEDIA POSTS
GOFOBO - RSVP STATS
FINAL RESULTS FOR CAMPAIGN
TURNOUTS ▸ JUNE 17 - (NY - 35 OUT OF 48), LA (30/56) ▸ JUNE 18 - (NY - 29/50), LA (30/56) ▸ JUNE 19 - (NY - 31/50), LA (28/56)