Maddy Cakes Brand
Guidelines
Table of Contents
Maddy Cakes Vision
At Maddy Cakes, our vision is to bring joy and connection to communities through the simple pleasure of a cupcake. We aim to create an inviting experience with every bite, spreading happiness and warmth to everyone we serve. As we grow, we aspire to expand our reach while maintaining the personal touch and heart that defines everything we bake. Our goal is to inspire sweet moments, foster community, and turn passion into a lifelong journey of shared smiles and delicious treats.
Maddy Cakes
Logos
Maddy Cakes
COOKIES•
COOKIES•CAKES•CUPCAKES
Logo CAKES
Maddy Cakes
Main Logo
Simplified
Maddy Cakes
Logo Guidelines
The logo is the signifier of Maddy Cakes as a brand. The primary colors are a Frosting, Pink Velvet, and tints of Batter. The logo should not be presented smaller than 1.5 inches.
The spacing and position should not be readjusted. The logo needs to be displayed clearly and not altered in any way. No modifications should be made to the logo in any way including stretching, or changing the colors outside of the color palette.
Maddy Cakes
Color Palette
Maddy Cakes Color Palette
Color Palette
These are the only colors to be used for Maddy Cakes. The main colors are Frosting, Pink Velvet, and tints of Batter. Those are the only colors used in the logo. The secondary colors are used on the website and brand collateral.
Noted on the colors are a breakdown: Hex codes for web CMYK for print, and RGB for screen. These are the only colors used throughout the brand.
Primary Secondary
Maddy Cakes Color Palette
Tints
Maddy Cakes Color Palette
Pink Velvet
Frosting
Buttercream
Yellow Cake
Batter
Typography
Maddy Cakes Typography
Typography
The typeface Golden Hills should be used for all main headlines. Headlines should always be in Title Case, and never in all caps or all lowercase. Strong typographic hierarchy is important in visual communication.
The typeface Lato should be used for any and all subheadlines, as well as the body copy. Font and weight size will vary to ensure typographic hierarchy.
Typeface:Golden Hills
Typeface: Lato
This is a Headline
This is a subheadline
This is a sub-subheadline
This is body copy Tur, sincill esentias quam aut velis volorepe pore la si simet rem es sitectius sitis aut laut et etur? Otatia aut laboratet eum, essimolupta acia pedite sum sinciate veles delluptam aut ut doluptas eium non consend itatur
Typography
50pt 30pt
This is a Headline
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz
50pt 45pt
This is a Headline This is a subheadline
40pt
This is a subheadline
Lato Semibold
AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz
30pt 18pt
This is a sub-subheadine
Lato Medium
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
This is Body Copy
Lato Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Brand Application
Maddy Cakes
Maddy Cakes
Maddy Cakes