Marketing update Single-use plastics ban Elevating in-store experiences Shop news In this issue camberwellshoppingcamberwellshopsCamberwellShopping newslettertraders’We'vegotitall! CAMBERWELLTRADERSASSOCIATION NEWS THIRD QUARTER 2022
• More than 149,800 visits to the websites over the past year
A letter from the president
Dear fellow traders and professionals, Retail sales have improved across Victoria and we have seen more office workers returning to Camberwell Junction. Figures released by the Australian Bureau of Statistics showed $34.2 billion was spent in stores and online in June – an increase of 12 per cent on a year ago and up 0.2 per cent compared to May 2022. There are still challenges for our businesses, especially with staff and stock shortages, however Australia is better placed than many other countries to handle high inflation and increasing interest rates. Australians are also more financially secure, with savings balances 46 per cent higher than two years ago, a Melbourne Institute report states. This means people have a financial buffer and discretionary dollars to shop.
• More than 8,000 email addresses in our subscriber database
President, Camberwell Centre Association
Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell Junction’s digital audience numbers:
Our Father’s Day campaign gave entrants the chance to win a $200 voucher to spend in Camberwell Junction – all they had to do was share their best (or worst) classic dad txt for a chance to win.
We’ve shared tips from the Mainstreet Australia Conference on how you can improve your customer’s in-store experience and build relationships aligned to your brand. Customer service expectations are higher and they want an ‘experience’ when shopping in person, beyond what they can get online. We share ideas on how you can introduce this into your business and align your brand. Please visit the Trader Portal on the camberwellshopping.com.au website – it has information to help your business, like government news, support programs and workshops. Also contact our manager Kerry Daly if you are not getting our monthly updates, as it’s important to keep abreast of what’s going on locally. The association can also help promote your business, reaching people outside of your database, so use this leverage whenever you can. Send your specials and offers via email to: HenkRegards,info@camberwellca.com.auKelly-Kobes
• More than 8,800 followers on social media.
Our winter food promotion, Camberwell Culinary Awards, is now running. This year we invite the public to get involved and nominate their favourite businesses. They have to show that they have spent money in the business to enter, so make the most of this promotion and tell your customers to vote. They could win $500 to spend in Camberwell Junction stores and your business could win a ‘Best of Award’ for 2022!
Some of our recent marketing campaigns have included winter, Father’s Day, spring, and our new food promotion Camberwell Culinary Awards. Our seasonal campaigns for winter and spring adopted our new branding to portray a strong link to Camberwell Junction. It highlighted different business categories for each season to inspire ideas on how people can enjoy what’s on offer in the precinct.
Marketing snapshot
This year we introduced a new campaign to promote our food dining category, Camberwell Culinary Awards. The campaign is designed to celebrate cuisine in the precinct by giving customers the chance to vote for their favourite meal or beverage across a range of categories. The campaign aims to drive sales to local businesses, as entrants have to purchase a meal or beverage and upload their receipt for a valid entry into the competition. The major prize is $500 to spend in Camberwell Junction and businesses can win an award for each category. We’ll share results of winning businesses for each category in the next newsletter.
• Offer freebies, samples, a bonus at point of sale, or share upcoming sales previews.
The ban will apply to single-use plastic items like drinking straws, cutlery, plates, drink-stirrers and sticks, cotton bud sticks, and expanded polystyrene food and drink containers. Conventional, degradable and compostable plastics (including bioplastic and oxo-degradable materials) will also be banned.
Single-use plastics ban
• Share your personal business story on your website, in-store signage, or on a label to encourage personal connection to your brand.
It will be vital for retailers to bring their in-store experience to life through physical interactions, engaging their customer’s senses, treating service as a value proposition, and fostering relationships to keep customers coming back for more.
Victoria will ban single-use plastics from sale or supply from February 1, 2023. Businesses are encouraged to start preparing for the ban now.
Now, customers are more demanding of what they expect from their in-store experience. They are looking for connection and meaningful experiences, in addition to an attractive and inviting physical space.
Introduce a scent, play music that aligns with your brand, make the store easy to navigate, or increase the friendliness of interactions between staff and customers.
• Create a subscription-based offer to keep customers coming back to your store.
• Offer seniors special deals, if relevant.
• Remember your regular customers: try to use names, acknowledge them as locals, and have a special offer or bonus gift for regulars.
The Mainstreet Australia Conference was held in August and shared some interesting and useful insights for retailers and business operators.
•some ideas:Createan amazing fit-out with some level of interaction, atmosphere or additional services.
• Ensure all touch points with your business match your brand. Everything from your website to home delivery and in-store experience should reflect a consistent look and feel so customers can connect the experience to your brand.
Single-use plastics make up a third of the litter we see on our streets and in waterways – they are costly to clean up and difficult to recycle. They are also often used for only a few minutes but remain in the environment for a long time, harming wildlife and contaminating food and water.
How to improve your in-store experience
So, what are some ways that you can make your in-store experience more impressive? Here are
lockdowns many consumers turned to online shopping and enjoyed the transaction, especially when receiving parcels delivered to their homes, beautifully wrapped, and often with a personalised thank you card included.
• Offer free gift wrapping with purchases.
A presentation by customer experience expert Amanda Stevens was particularly relevant. She spoke about the ‘experience economy’ and how it is more important than ever to offer customers an exceptional experience in-store, to differentiate from Duringonline options.COVID-19
Find more tips and resources online: sustainability.vic.gov.au
If the experience is only transactional, the customer will quickly revert back to online options or seek more convenient options from other operators. As Ms Stevens said at the conference: “Creating a ceremony around your product or service improves a customer’s perception and satisfaction”.
• Can you engage your customer’s senses in-store?
• Record your customer’s contact details so you can communicate with them on relevant matters and personalise communication.
To prepare for the ban, your business can start running down stocks of items to be banned, avoid using single-use plastic items, and choose reusable alternatives like metal, wood, bamboo or paper.
If your business uses a private collection service for rubbish or cardboard, we understand your bins may need to go out on different days but they still need to be put away within 24 hours. Traders on the eastern side of Burke Rd, from Prospect Hill Rd to the junction, and those that can access the rear Marketplace car park, can use the rubbish enclosures located in two locations in the car park at any time, with key access. To register for this service, contact the Boroondara Council waste department on (03) 9278 4444. You must use the appropriate cardboard and waste bins and avoid dumping rubbish on the floor or outside of the rubbish enclosures. Leaving rubbish bins scattered across footpaths for days at a time makes the precinct look grubby and uncared for. We have received complaints from local residents and it is not acceptable. Traders need to be more considerate of their neighbours and customers. If you don’t comply, council officers can issue fines. If you have any questions about rubbish collection contact Boroondara Council on (03) 9278 4444. We thank you for making the effort to keep our precinct looking clean and inviting.
We remind you to visit the Trader Portal on the camberwellshopping.com.au website, which houses helpful and informative resources for traders. We regularly update this section on the website to ensure you stay up to date with local news, workshops from Boroondara Council, Business Victoria initiatives, and community surveys from Camberwell Police.
Reminder to remove bins promptly
Trader Portal
All traders are reminded to remove their bins from the street promptly after rubbish collection. We have noticed numerous bins taking up permanent residence or being left out for several days after bin collection, creating an eyesore and obscuring space on Rubbishthe footpath.collection takes place every Friday morning for Camberwell Junction, including the western side off Burke Rd, the junction and Burke Hill area. As such, bins should be put out on Thursday night and taken back into your premises on Friday (or within 24 hours).
The Camberwell Business Club events have returned. The club meets every Monday for lunch (from February to December), from 1pm – 2pm sharp, and features a guest speaker. It costs $25 for casual attendance or membership packages are available. It’s a great chance to get out of the (home) office and meet fellow business operators over a light lunch. Details: camberwellbusinessclub.com.au
PROFESSIONAL SERVICE BUSINESSES
calendarMarketing coming up?
TRADER AND BUSINESS FORUMS
TRADER PORTAL
eventsNetworking
THE CAMBERWELL BUSINESS CLUB
We remind all businesses to check out camberwellbusiness.com.au, where we post local business events held in Camberwell. If you are hosting a local seminar or event, we can also help promote it for free. Send info to: info@camberwellca.com.au
If your business deals directly with the public or works with other small businesses, please let us know. We can create a web page for you at no cost.
Please see our Trader Portal tab on the website for helpful advice for rent negotiations, mediation, business and mental health support programmes available to you. camberwellshopping.com.au/cca-association-news
Our next Camberwell Business Forum will take place on Tuesday, September 13. Visit camberwellbusiness.com.au to get further details and to purchase your tickets. The Camberwell Business Forums offer local businesses a great opportunity to meet and network. Drinks and nibbles will be provided. Guest speakers and topics for future events will be posted on camberwellbusiness.com.au
Events are FREE for Camberwell traders or $25 for non-members, unless otherwise stated.
Meet other traders, professionals and community members to share ideas and issues.
What’s
It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The camberwellshopping.com.au website is not just for retailers — businesses can use it too.
SEPTEMBER ✓ Camberwell Culinary Awards ✓ Spring school holidays (September 17 – October 2) OCTOBER ✓ Spring school holidays (September 17 – October 2) ✓ Camberwell on Canvas ✓ Halloween (October 31) NOVEMBER ✓ The Camberwell Citizen issue #15 available ✓ Melbourne Cup Day (November 1) DECEMBER ✓ Christmas Family Day (December 10) ✓ Christmas Day (December 25) ✓ Boxing Day (December 26) ✓ Summer school holidays (December 21 – January 29)
792 Burwood Rd
Catch up with new businesses, store moves and other news.
Kokoro Sushi is the latest Japanese restaurant to open in Camberwell Junction. Enjoy their fresh takeaway options or dine in for the complete sushi train experience. Their menu includes maki rolls, nigiri sushi, sashimi, salads, udon, bento and hot snacks.
COMMITTEE
SECRETARY Bev 9813SecretariatCamberwellWooffindin2707
PRESIDENT Henk 9882BookstoreDymocksKelly-Kobes0032
OSCAR OSCAR SALONS
Combining the form and functionality of Scandinavian furniture design, The Modern Furniture Store offers quality products designed and manufactured in solid timber. Their furniture is complimented by an extensive range of homewares.
785 Burke Rd Home to some of Australia’s best hairdressers, Oscar Oscar Salons has opened in the heart of Camberwell Junction. Services available include cuts, colours, hair straightening, and styling.
BOTANICAH 180 Camberwell Rd
CRESWICK Shop 2-3, 3 Prospect Hill Rd
Creswick has opened a new store in Camberwell Junction and it offers a great range of clothing, homewares and accessories. Their products are made from the finest quality alpaca, possum fur and bamboo.
All traders are welcome to contact precinct manager Kerry Daly to discuss any marketing or relevant issues. Call (03) 9813 4190 or kdaly@camberwellca.com.auemail
New to Camberwell Junction, Botanicah is a haven for plant lovers and offers a range of plants, pots, planters, garden supplies, plant rental, and commercial indoor garden design and installation.
STAY INFORMED
The trader’s association sends out monthly email newsletters with current business, news and marketing updates to ensure you stay informed about what’s going on in the precinct. If you are not receiving these emails then we either do not have your current email address or you need to check your spam filters. Please contact us if you are having any issues with receiving the email newsletter.
761 – 767 Burke Rd
VICE PRESIDENT Ray Orr Mail Boxes Etc 9813 2200
If you would like to become a member of the association or take a role on the committee contact the president to discuss.
Sinobeats Music School specialises in cross-culture communication with the theme of fusion music combining the east and the west. They offer both western and Chinese music education.
CONTACT US For further information regarding topics in this newsletter, please contact Kerry CamberwellDaly Centre Association LvlManager1,Camberwell Place, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 info@camberwellca.com.au4190
THE MODERN FURNITURE STORE 347 Camberwell Rd
SINOBEATS MUSIC SCHOOL
MEMBERS Wayne Chen The Gift Bargain 0433Store 159 949 Natalie 9859SolutionsColumnChris9882ChemistTerryKeskeridesGeorge9882EarleNeil9963CamberwellHelloworldDawTravel1280Earle&Company0233White6655RisteskiFinancial8214
706 Burke Rd Elite Wooden Floors offers a wide range of quality flooring options from rugs and tiles to wood and laminate flooring, offering a choice that suits every style and situation.
KOKORO SUSHI
MEMBERS
TREASURER Daniel 9851AintreePicioccoGroup7933
ELITE WOODEN FLOORS
SUPPORT FOR TRADERS
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