traders’ newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
CamberwellShopping camberwellshops CamberwellShoppingAU
SECOND QUARTER 2018
IN THIS ISSUE Dine In Dine Out 2018 The Well to become dining hub
CamberwellShops
The Camberwell Citizen
camberwellshopping
Marketing update
A LETTER FROM THE PRESIDENT Dear fellow traders and professionals, The arrival of the cooler season brings with it a time of labour and productivity. There have been plenty of works taking place around the Camberwell shopping precinct, with the aim to revitalise the area. The redevelopment of Camberwell Central, on the eastern side of Burke Rd, kick-started works this past year, with new stores Aldi and Officeworks joining the existing Woolworths and Target. Upgrades included improved access to the upper level and an extra lift. Last year, the Burke Avenue carpark also underwent an upgrade to improve access and safety for drivers and pedestrians. The carpark was reconfigured to allow for more efficient use of space, shaded seating areas were added, improved pedestrian connections (including zebra crossings) were introduced, and improved lighting, seating, landscaping and bicycle parking have beautified the area.
MARKETING SNAPSHOT It’s been a busy few months of competitions, designed to get people interested in the Camberwell shopping precinct. Throughout March and April we ran our annual Style Junction Autumn Lookbook competition where entrants could win a $1000 shopping spree in Camberwell. We asked entrants to tell us which ‘look’ from the Style Junction lookbook was their favourite for a chance to win. Extra entries went to those who spent more than $25 in any Camberwell fashion, beauty or accessories store and uploaded a copy of their receipt with their entry. The prize went to lucky winner Kate Franich.
Major works for this year include the redevelopment of The Well shopping centre, which is expected to improve the standard of the centre, upgrade existing stores and introduce new traders. Upgrades to the floor and ceiling commenced in May, and works to build a new dining precinct are underway behind hoarding. New stores will be introduced to the centre – cafe Rex Espresso and my bookstore Dymocks were the first new shop fit-outs, with more to open in the coming months. All traders in The Well will continue to operate as normal throughout the works period. There are no changes to trading hours and centre management is committed to keeping disruptions as minimal as possible. We’ll keep you posted with regular updates but I’m sure we can all agree these improvements will be of great benefit to the precinct. Regards,
Henk Kelly-Kobes President, Camberwell Centre Association
Here’s a snapshot of Camberwell’s digital audience numbers:
✓✓ More than 5,000 email addresses in our subscriber database ✓✓ More than 140,000 visits to the websites over the past year ✓✓ More than 6,000 followers across social media
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THE STYLE JUNC TION PRESE NTS
AUTUMN / WINTER
For Mother’s Day we asked entrants how they would treat their mum to a day out in Camberwell for the chance to win a $500 Camberwell shopping voucher.
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WIN A $10 00 SHOPPING SPREE
For Easter we ran our annual Great Camberwell Easter Hunt, where entrants had to locate the golden eggs on posters in shop windows. The winning prize was a $200 shopping voucher which went to Hollie Goad. Camberwell Shopping’s digital audience continues to grow, with increased users across our website, social media platforms and email database.
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Digital activity remains a key low-cost marketing activity in our mix and continues to yield excellent results for the shopping precinct.
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8.
2018
Dine In Dine Out Saturday, August 4 August is food month in Camberwell and we’ll celebrate with our Dine In Dine Out event which promotes local restaurants, cafes, eateries and food stores Get involved in DIDO 2018 If you run a food business in Camberwell this is an excellent opportunity to capitalise on activities and promotions that will take place in August. You can create your own food-related event or promotion in-store to be part of the food month which will be complimented by Dine In Dine Out’s major advertising efforts. This activity is designed to bring more people to Camberwell to experience and enjoy food and is an easy way for you to drive ‘bums to seats’ or ‘dollars to your till’.
What are you going to do? Here are some suggestions: ✓✓
Food and wine/beer matching menu
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Degustation menu
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Themed dinner – e.g. pasta night/ paella/ seafood/ fancy dress
✓✓
Entertainment – offer music or belly dancing at your eatery
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Fixed price dinner or lunch – for the month of August, on set days or times, etc
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Special guest – feature a chef, sommelier or author at your business
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Sales offer – sell a particular product, dish or meal deal at a special rate in August.
Dine In Dine Out’s main event will be held on Saturday, August 4. All stores can tap into this community event, with many shoppers and local families coming along for free entertainment, tastings and other related activities. Independent lifestyle newspaper, The Camberwell Citizen, will help promote the event . A total of 30,000 newspapers will be produced and distributed in Camberwell and surrounding suburbs in the lead up to Dine In Dine Out. For further information or to find out how your business can get involved in Dine In Dine Out, please contact Kerry Daly via email: info@camberwellca.com.au Details: DineInDineOut.com.au
CAMBERWELL-BEING A SUCCESS On Saturday, May 26, we ran CamberWELL-BEING, our annual event that celebrates businesses that offer health and wellness products and services. We also invited relevant traders to work together to create events and promotions in their businesses that tie in with the health and wellness theme during May and June, which we have helped to promote through our marketing channels. Visitors took part in the ‘Wellness Trail’ where they collected a ‘Wellness Passport’ and made their way around the precinct to participating businesses to enjoy exclusive offers, free classes, food samples and consultations. Participants went in the draw to win from a huge pool of prizes donated by local health and wellness businesses (valued at more than $5000). This year was our second year running the event and it attracted significantly more participants, suggesting a growing interest in health and wellness among the Camberwell customer base.
RECRUIT LOCALS WITH BINDR Bindr brings the best workplaces together with the best people and is here to help your small business hire locally in a totally new way and at a lower cost. Recruitment never stops, so Bindr is about more than just ‘filling a position’. They enable you to showcase your workplace in a way that attracts the best local people, helping you to effortlessly generate your own pool of potential staff. Your connections on Bindr are a real human asset to your business, and your profile is a branding asset as you embed your workplace deeper into your community. To find out more and to put your business on Bindr for free, visit: bindr.com.au
THE WELL TO BECOME DINING HUB The Well shopping centre is undergoing a major upgrade and will soon be kitted out with a state-ofthe-art dining precinct featuring family-focused food and beverage options. The $18 million redevelopment has commenced, with planned works including new offerings and enhancements to the current centre amenity and façade. All traders will remain open throughout the redevelopment period and trading hours will not change. The redevelopment will inject new life into the shopping centre, with additional tenancies to the internal space, new food concept stores and an off-street laneway precinct (accessible via Burke Rd) all part of the plan. Stage one works have commenced and are expected to conclude by December 2018.
HAVE YOU SEEN THE CAMBERWELL CITIZEN? The first edition of The Camberwell Citizen, a new lifestyle newspaper, was recently released and distributed in Camberwell. The publication will be produced three times a year and covers a range of topics from food and fashion to business and culture, as well as interviews with key personalities in the local community. Advertising in The Camberwell Citizen is a great way to promote your brand or business to a highlytargeted local audience. Because of the exclusive, premium nature of the publication, there is a strong focus on editorial content and limited advertising space, allowing advertisers to cut through and truly connect with readers. Advertising is open to members of the Camberwell Traders’ Association – ad prices are subsidised for members, making it an affordable option for traders to reach a relevant local audience. To book an advertisement in the next edition, call James McInerney on 0400 927 193 or email citizen@assemblo.com
MARKETING CALENDAR
NETWORKING EVENTS
What’s coming up?
Meet other traders, professionals and community members to share ideas and issues.
JUNE ✓✓ Winter sales
JULY ✓✓ Winter school holiday activities and entertainment
AUGUST ✓✓ Dine In Dine Out – our ‘food month’ celebrates restaurants, cafes, eateries and fresh food across the Camberwell shopping precinct. Main event date is August 4.
SEPTEMBER
TRADER AND BUSINESS FORUMS Guest speakers and topics will be posted on CamberwellBusiness.com.au Events are FREE to Camberwell traders or $25 for non-members, unless otherwise stated. For your free tickets, please use the promotional code TRADERS when making your booking. Events this year will take place on the following dates. Mark them on your calendar:
✓✓ June 19 ✓✓ August 21 ✓✓ December 4
✓✓ Father’s Day promotion ✓✓ Launch Style Junction spring/summer campaign ✓✓ Spring school holiday activities and entertainment
THE CAMBERWELL BUSINESS CLUB The Camberwell Business Club meets every Monday (from February to December) from 1pm to 2pm sharp, with a guest speaker. It costs $25 for casual attendance or membership packages are available. Why not get out of the office and meet fellow business operators over a light lunch?
PROFESSIONAL SERVICE BUSINESSES It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The CamberwellShopping.com.au website is not just for retailers - businesses can make use of it too. If your business deals directly with the public or works with other small businesses, please let us know. We remind all businesses to check out CamberwellBusiness.com.au where we post local business events held in Camberwell. If you are hosting a local seminar or event we can help promote it for free. Send info to: info@camberwellca.com.au
SHOP NEWS CORE+ LEVEL 1, 167 CAMBERWELL RD CORE+ offers pilates classes that focus on building strength, and recently opened their studio in Camberwell. They offer a range of reformer pilates classes including: core cardio, core athletic, core booty, core guns buns + tums, and core stretch + tone. FODDIES 393 CAMBERWELL RD Foddies is now open in Camberwell and offers up delicious low FODMAP and gluten free meals. They’re open 7 days a week (former Red Robyn cafe location). F45 TRAINING CAMBERWELL JUNCTION 357 CAMBERWELL RD F45 Training Camberwell Junction has joined the precinct and is ready to help locals sweat like the pros with their innovative, challenging and systemised team training workout. HSBC SHOP 18-20 CAMBERWELL ARCADE, 600-606 BURKE RD Banking institution HSBC has moved to a new location and can now be found at the Camberwell Arcade at 600-606 Burke Rd (the former Laurent store). THE INVESTMENT COLLECTIVE 4 PROSPECT HILL RD, CAMBERWELL The Pentad Group recently rebranded and is now called The Investment Collective. They offer a range of services including financial planning, risk insurance, mortgage broking, share trading, portfolio management, business consulting and bookkeeping. OHSHO JAPANESE RESTAURANT 205 CAMBERWELL RD Ohsho Japanese Restaurant has opened in Camberwell and offers modern Japanese cuisine made with craftsman spirit. ORIENTAL HEALTH 797A BURKE RD Oriental Health is a professional and modern Chinese medicine clinic for women and children, and is new to Camberwell. WELLNESS SIMPLIFIED LEVEL 1, 574 BURKE RD Access naturopath and holistic nutrition services at Wellness Simplified. Business owner Leesa Young treats a number of key health issues including women’s hormones, fertility, digestion, thyroid health, stress and sleep disturbances.
COMMITTEE MEMBERS PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032
MEMBERS Chris Risteski Column Financial Solutions 9859 8214
VICE PRESIDENT Matt Walker Grill’d 9882 6211
George Keskerides Terry White Chemist 9882 6655
TREASURER Neil Earle Earle & Company 9882 0233
Ray Orr Mail Boxes Etc 9813 2200
SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707
Tim Kilham Lanyon Partners Chartered Accountants 8678 3997 Cameron Kinnane Stephens & Miller 9882 3906
If you would like to become a member of the association or take a role on the committee contact the president to discuss.
WEEKLY MEETINGS All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Rd), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues over a coffee.
STAY INFORMED The trader’s association sends out monthly email newsletters with current business, news and marketing updates to ensure you stay informed about what’s going on in the precinct. If you are not receiving these emails then we either do not have your current email address or you need to check your spam filters. Please contact us if you are having any issues with receiving the email newsletter.
CONTACT US For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, The Well, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au