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Volume 68, Number 4 • Fall 2012

You Can Influence Healthy Eating

Community Gardens to Create Healthy Alternatives, page 12 100 Citizens: A Solution to Improve Public Health, page 28 15 Apps to Get You Thinking Mobile, page 40



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PARKS &RECREATION FALL 2012 • VOLUME 68, NUMBER 4 From the President

6 48

Buyer’s Guide


Spotlight on the profession

We don’t often think of our community’s food delivery system and our park and recreation agency in the same sentence. Using the Sonoma County Food Alliance as a model, consider how your agency can influence and support healthy eating.




PARK & RECREATION’S ROLE IN THE SONOMA COUNTY HEALTH ACTION PLAN ..... 8 Examine another portion of the Sonoma County Health Action Plan to become California’s healthiest county by 2020.

Editor Jane H. Adams Executive Director Managing Editor John Glaeser Director of Communications Advertising Melonie Zarzuela Assistant Advertising Manager CALIFORNIA PARKS & RECREATION (ISSN 0733-5326) is published quarterly by the California Park & Recreation Society, Inc., 7971 Freeport Blvd., Sacramento, CA 958329701. Opinions expressed in credited articles are those of the author and not necessarily those of the society. Subscription rate is $30.00 per year and is included in membership dues. Individual subscriptions apart from CPRS membership are available only to colleges, libraries and members of CAPRCBM. Single copy price for all other issues is $7.50 for members and $12.50 for nonmembers. Periodicals postage paid at Sacramento, California, and at additional mailing offices. POSTMASTER: Send address changes to CALIFORNIA PARKS & RECREATION, 7971 Freeport Blvd., Sacramento, CA 95832-9701. Send manuscripts, query letters and artwork to John Glaeser. Advertising materials should be forwarded to the address above or call 916/665-2777. Guidelines for submitting articles and advertising rates are available from same address, or from the CPRS website ( © 2012, California Park & Recreation Society, Inc.

COMMUNITY GARDENS TO CREATE HEALTHY ALTERNATIVES................................. 12 Learn what it takes to create a community garden and some tips to make it more vibrant for the gardeners. IS URBAN FARMING AN URBAN MYTH?................................................................... 24 Do urban farms really have an impact on feeding the world? 100 CITIZENS: A SOLUTION TO IMPROVE THE PUBLIC’S HEALTH............................. 28 A unique partnership between a university kinesiology department and a local park and recreation agency is changing the way healthy programming is delivered. ON BECOMING WHOLE & HEALTHY........................................................................... 36 Examine what it means to be a Whole Community and how it applies to health. 15 APPS TO GET YOU THINKING ABOUT MOBILE..................................................... 40 A list of 15 mobile apps created for park and recreation agencies. A NEW PERSPECTIVE ON THE BRAND CAMPAIGN.................................................... 44 An internal look at the Parks Make Life Better!® brand campaign.


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What CPRS Can Do for You by Darin Loughery • CPRS President In today’s economy, every expense counts

On a least one occasion throughout the year, CPRS members are prompted to think about the value of their membership. For most of us, this occurs when we are preparing our budgets or receive our annual renewal notice. When contemplating the decision to continue your affiliation with CPRS, I urge you ask, what’s in it for you and your employer? I believe you will find through deeper examination, CPRS membership is an investment with lasting and impactful returns - for the entry, mid-career, and executive level professionals. On the surface, the benefits of CPRS membership are communicated through its ends Policies, which state: 1. CPRS exists for the success of its members & the profession while operating in a fiscally responsible manner; 2. Members are united in their commitment to improving people’s lives; 3. Members have the skills, knowledge and networks they need to be successful in their profession; and 4. Policy makers vote with the premise parks & recreation is an essential service. The benefits of CPRS membership however go far beyond the words of the Ends Policies. Whether you are just starting out, are mid-way through your career, or at the top of your organization, CPRS is working with you to make life better in your community while advancing the park and recreation profession.

CPRS for the Entry Professional

For the college student and/or entry professional, CPRS membership provides access to host of career building activities, programs and services.

Scholarships are an impactful way for students to plant a seed in the profession. In addition to the monetary award, scholarship recipients meet and interact with caring professionals. As a District 2 and District 7 scholarship winner in 1988, I was able to experience the 1989 conference in Sacramento. During the conference, I discovered the Job Center which provided me information to land my first full-time position. While so much in our careers has to do with being in the right place at the right time, the CPRS scholarship program had a significant impact in my professional destiny. The importance of mentor relationships is vital to the career development and marketability of any professional. I am reminded of the phrase, “it’s not who you know, but who knows you.” The CPRS Districts and Administrator Section mentoring programs are a great resource for any young professional seeking to advance and be known. Last September, the CPRS Board of Directors invited Gen Y professionals (ages 32 and younger) to a focus group session. The value of mentoring experiences was a theme heard throughout the session. Clearly, young professionals recognize the value in mentoring and seek experiences when and where they can learn from those with years of achievement and expertise. Getting involved in CPRS at the District level is one of the most common and effective ways to meet other professionals, gain unique learning experiences, and position oneself for career advancement. I recommend entry professionals reach out to District presidents and communicate a desire to get involved. The best places to start include work at the committee level, and it safe to say every continued on page 70

Darine Loughery is the 2012-13 CPRS President and Community Services Superintendent for the City of Irvine. 6

STATEMENT OF OWNERSHIP, MANAGEMENT & CIRCULATION 1. Publication Title: California Parks & Recreation 2. Publication No. 0733-5326 3. Filing Date: October 3, 2012 4. Issue Frequency: Quarterly 5. No. of Issues Published Annually: 4 6. Annual Subscription Price: $30.00 7. Complete Mailing Address of Known Office of Publication: California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 95832-9701 8. Complete Mailing Address of Headquarters or General Business Office of Publisher: Same as #7 9. Full Names and Complete Mailing Addresses of Publisher, Editor and Managing Editor: Publisher: same as #7; Editor: Jane H. Adams, California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 958329701; Managing Editor: John Glaeser, California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 95832-9701 10. Owner: California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 95832-9701 11. Known Bondholders, Mortgagees and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None 12. The purpose, function and nonprofit status of this organization and the exempt status for federal income tax purposes has not changed during the preceding 12 months. 13. Publication Name: California Parks & Recreation 14. Issue Date for Circulation Data Below: Summer 2012 (mailed August 2012) 15. Extent and Nature of Circulation: Actual No. Copies Single Issue Published Nearest To Filing Date Average No. Copies Each Issue During Preceding 12 months

A. Total No. Copies (Net Press Run) B. Paid and/or Requested Circulation 1. Paid/Requested Outside-Co. Mail Subscrib. State on Form 3541 2. Paid Inside-Co. Subscrib. 3. Sales Through Dealers & Carriers, Street Vendors, Counter Sales & Other non-USPS Paid Distrib. 4. Other Classes Mailed Through USPS C. Total Paid and/or Requested Circ. D. Free Distribution by Mail 1. Outside Co. stated on Form 3541 2. In Co. stated on Form 3541 3. Other Classes Mailed Through USPS 4. Outside the Mail E. Total Free Distribution F. Total Distribution G. Copies Not Distributed H. Total J. Percent Paid and/or Requested Circ.



4134 0

4014 0

0 7 4141

0 6 4020

0 0 98 38 136 4277 87 4364 96.8%

0 0 70 18 88 4108 222 4330 97.9%

16. Publication of Statement of Ownership: Publication required. Will be printed in the Fall 2012 issue of this publication. sig. John Glaeser, Managing Editor, October 3, 2012


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Another Look At The Sonoma County Health Action Plan By John Glaeser Director of Communications California Park & Recreation Society


n the Summer 2012 issue of the California Parks & Recreation magazine, we introduced readers to the Sonoma County Health Action Plan. Their mission: to be the healthiest county in California by 2020. To reach their goal, they created seven initiatives: • iWALK • iGROW • Food System Alliance • Healthy Students Initiative • Safe Routes to School 8 • Worksite Wellness Initiative

• Patient-Centered Medical • Economic Security to assure Home Learning Collaborative that community members have sufficient income and the abilIn their recently adopted Acity to have control of their life tion Plan (2013 – 2016), Health situation Action highlights their shifting collaborative and systems-level In the summer issue we looked work to advance three new focus at the iWALK program and walkareas: ing programs run by local park and • Educational Attainment: New recreation departments. In this isplanning and mobilization to sue we will cover the iGROW and increase educational attainment Food System Alliance initiatives. If in Sonoma County you have not read the “Creating a Healthy Community” article, take • Strengthening Primary Care time to familiarize yourself with and Coordination of Care the action plan. across the continiuum of local FALL 2012 • CALIFORNIA PARKS & RECREATION providers

u Health Action

Working from the foundation realized by the Health Action council that a healthy community must start with prevention and requires contributions from an entire community, the Health Action plan takes a very broad approach to remove barriers to healthy lifestyles. One of those barriers is access to healthy, nutritious food. Most everyone knows that in order to be healthy, one must eat healthy. But it is not always easy or inexpensive for every family in a community to get healthy food. With this in mind, Sonoma County, in collaboration with the Food System Alliance, developed the Sonoma County Healthy and Sustainable Food Action Plan (Food Action Plan) which sets out to create a local, healthy, equitable and prosperous food system. The Food Action Plan identifies a food system as “a series of interlinked activities including food production, processing, distribution, consumption, and waste management, as well as all the associated regulatory institutions and activities.” The plan was approved by the Sonoma County Supervisors in October 2012. The Action Plan developed five food system principles which have roots from reports by the National Prevention Council, American Public Health Association and the California Health in All Policies Strategic Task Force. The Food Action Plan provides a countywide policy and programmatic framework to stimulate and coordinate improvements within the local food system. Goals and strategies of the Food Aciton Plan incorporate findings from the Sonoma County Community Food Assessment and recommended areas for action from the Food Forum Report to the Community. After much consideration, the Food Action Plan reflects five food system principles adopted by the Sonoma County Food System Alliance. 1. We believe that all people in our community should have access to enough affordable, healthful, fresh, and culturally appropriate food. 2. We believe that community members benefit by understanding how

Photo by Anna Lee,

The Food System Alliance

their food choices impact their own health, the health of the community, and the world at large. 3. We believe that healthy food and agriculture sectors are central to the long-term vitality of the local economy and community. 4. We believe that farming and food system work should be economically viable and respected occupations. 5. We believe that local agriculture, food production, distribution, consumption, and food waste management should work in a way that regenerates nature. Trying to change an entire system can be very daunting, so the Healthy and Sustainable Food Action Plan divides the food system into four action areas: • Agriculture and Natural Resources • Economic Vitality • Healthy Eating • Social Equity We realize that the impact a local park and recreation department plays in each of these may be minimal. We introduce you to them because we believe that park and recreation professionals can be the catalyst to change. We know that it is important that park


and recreation departments be involved in discussions with other agencies about community-wide needs. Park and recreation departments often have the facilities and personnel to be an essential component to accomplishing some of these goals.

Agriculture and Natural Resources

According to the action plan, “The Agriculture and Natural Resources action area is focused on 1) growing food and creating a local food system which supports the viability of diverse small, mid, and large scale farms and ranches, 2) the permanent protection of land for agricultural production, and 3) managing agricultural land in a way that also enhances the natural resources of the land, surrounding area, and water systems.” Local park and recreation agencies may input in these goals. Jana Hill, Program Planning Analyst with the County of Sonoma Department of Health Services, agrees, “Park and recreation departments can promote the use of public land for food production.” For instance, unused, surplus land could be leased for farming output or park and recreation departments could help create community gardens (see the article on community gardens on pages 12-22). 9

Health Action u

Photo by Charles Fred,

it is important. One of the actions plan’s goals is to increase community resilience by improving its ability to feed the community from food grown locally as well as create an emergency food system that meets the needs of all food insecure people.

iGROW Initiative

To put it simply, the Health Action iGROW initiative is all about growing, eating and sharing healthy food. Health Action believes it can improve the health of Sonoma County by increasing the access to healthy food. Through the iGROW initiative it plans to:

Economic Vitality

Economic vitality refers to the promotion of local food products and producers. By insuring the success of healthy local food producers, Sonoma County can accomplish two things: increase the availability of healthy food and create more jobs through the expanded food supply chain.

Healthy Eating

Healthy eating may be the most important factor in the sustainable food system. The first goal of the healthy eating action area is to increase access to healthy, affordable food. The action plan identified five ways to accomplish this. • Increase healthy food and beverage choices and decrease availability of unhealthy food and beverage choices in local general plans • Incorporate Health Impact Assessments in the review process for all projects and policies • Support the implementation of wellness policies • Support the implementation of policies for publicly purchased food, food available on public premises, and food obtained via public contracts to make healthy food and beverage choices standard • Support innovative strategies to increase the retail availability and affordability of healthy local food and beverages and decrease the 10

• Encourage people in all parts of the county to grow their own fruit and vegetables prominence of unhealthy food and beverages Park and Recreation agencies can have an enormous effect on these goals. The first and easiest way is to change the food offerings in vending machines and concession stands. Cut out the sugar sweetened/high fructose beverage choices and replace with water and 100% juice options. Another great avenue to increase access to healthy food is to sponsor farmers markets. Park and recreation agencies can also have an impact in healthy eating through class programming: classes on local agriculture, gardening, healthy cooking, or nutrition. Agencies can also sponsor community gardens. Hill adds, “Park and recreation departments can support the implementation of policies for publicly purchased food, food available on public premises and food obtained via public contracts to make healthy food and beverage choices standard in their settings.” By purchasing local food products for concession stands, agencies can support two action areas: economic vitality of local food systems and the availability of healthy food.

Social Equity

This portion of the action plan focuses on system-wide inequalities that lead to hunger and food insecurity. Park and recreation professional’s part in this plan may be small, but

• Inspire people to create neighborhood garden groups and new community gardens • Connect experienced gardeners to beginning growers • Strengthen communities by sharing food and life skills • Help people find local sources of healthy food Like the iWALK program, iGROW uses the internet to connect people interested in growing their own food with information, resources and other growers. The Website provides a map of current community gardens and allows growers to register new gardens. It also has an events calendar of Master Gardner Workshops, Community Garden Work Days, Farmers Markets, Nursery News and more. There has been a steady movement over the past decade or so of individuals growing their own food either in their backyards, patios, rooftops or in community gardens. The iGROW program hopes to capitalize on that movement by bringing more people to local food production and giving them the resources they need to succeed. The iGROW program has spawned other garden and food growing projects throughout Sonoma County. For more information on community gardens and similar projects, see the article and side bars on pages 12-22.


Community Gardens to Create Healthy Alternatives

Photo by TC Davis,


By John Glaeser Director of Communications California Park & Recreation Society


ccording to the American Community Garden Association (ACGA), a community garden is “any piece of land gardened by a group of people.â€? Community gardens can be comprised of flower gardens, vegetable gardens, greening projects, art gardens, native plant gardens or any combination of these. The gardens can be split up into family-plots or the entire garden can be tended by a group and the bounty shared by all. Some community gardens are tended by a few dedicated people and the fruit, vegetables, nuts and herbs are shared with a nearby community at large or sold at local farmers markets and the profits donated to local communities. There is little doubt that community gardens provide healthy food choices for families who tend and harvest the gardens. The major question is how do community gardens impact the eating habits of the community as a whole, especially in low-income communities where access to fruits and vegetables may be limited. More research is still needed to measure the impact that a local community garden has on healthy eating, but some groups are already claiming successes. There are community garden models that not only target the community food system but also help create a more vibrant, livable community. These community gardens enlist the help of the community in the entire process, planting, tending, harvesting, packaging, marketing and distributing. This model provides participants with job training, life skills, supplemental income, community pride and of course, fresh, healthy food. FALL 2012 • CALIFORNIA PARKS & RECREATION

The Farmworks program in Los Angeles is an excellent example of this. Farmworks Los Angeles is a nonprofit public benefit corporation, founded to develop local food systems as a means to generate employment for at-risk groups, to foster environmental stewardship, and to improve nutrition through better access to healthy foods. They operate the Solano Canyon Community Garden Urban Farm at the City of Los Angeles’ Echo Park. The program takes a very holistic approach to a community food system. There is even self-sustaining portions to the group’s garden. At-risk youth are involved in the growing and distribution of food to local restaurants. The restaurants, in turn, save food waste which is used in composting for the community garden. The garden also harvests rainwater and solar panels are used to provide on-site electricity. Other community gardens exist purely to provide food to low-income families. One such program is the Field of Dreams community gardening project in Milwaukee, Wisconsin. A large

portion of the food produced is given to local food pantries and soup kitchens. A portion of the food is given to the Women, Infant and Children program where lowincome families can obtain produce by volunteering in the gardens. According to the USDA, around 15 percent of the world’s food is now grown in urban areas. City and suburban agriculture takes the form of backyard, roof-top and balcony gardening, community gardening in vacant lots and parks, roadside urban fringe agriculture and livestock grazing in open space. So how does a community garden fit into a park and recreation agency? The ACGA lists on their Website the following benefits of community gardens:


Photo by T*C*W*,

u Community Gardens

• Improves the quality of life for people in the garden • Provides a catalyst for neighborhood and community development • Stimulates social interaction • Encourages self-reliance • Beautifies neighborhoods • Produces nutritious food • Reduces family food budgets


Community Gardens u • Preserves green space

• Foster human development

• Creates income opportunities and economic development

• Promote health and wellness

• Reduces city heat from streets and parking lots • Provides opportunities for intergenerational and cross-cultural connections

• Conserves resources • Creates opportunity for recreation, exercise, therapy, and education • Reduces crime

It is interesting that many of these benefits dovetail into the mission of parks and recreation: • Providing recreational experiences • Protect environmental resources • Increase cultural unity

Town of Windsor “No Costs, Only Benefits” Through the establishment of the Windsor Wellness Partnership, the Town of Windsor is intimately connected with the Sonoma County Health Action Plan. It has been an important partner since November 2011. The connection is so strong that their involvement with the plan is not limited to community gardens, but is broad based and includes quarterly programs or events that help support the Health Action plan. Windsor is very proud of its two gardens. Due mostly to the creative partnership it has with the Windsor Garden Club who leases both garden property areas from the Town. Their demonstration garden is located in front of Town Hall and receives a great deal of foot traffic. The garden was designed to replace an existing 900 square foot turf area with a demonstration garden that uses less water and shows the community what plants grow well in the area. The Town Green Community Garden is highly visible as it is strategically located near the Town Hall parking lot, downtown shopping area, condominiums that have no yards and a low income housing subdivision. The 5,000 square foot garden was built by the Sonoma County Youth Summer Ecology Corps, funded by County Stimulus Funds and supervised by Center for Environmental and Social Stewardship. Upon completion, Garden Club members and community volunteers constructed 72 gardens plots of various sizes (4x4, 4x8 and 4x12) including three accessible plots, the irrigation, tool shed, compost bins, social area and work stations. The Garden Club hosts master gardening classes, plant sales, work days and administers the plot assignments including the maintenance and operations. The Garden Club has coordinated the sponsorship of seven plots by Burges Lumber and private resident donors to the Windsor Service Alliance (Food Bank), the Bridges Program (Disabled High School students), the Windsor Parks


• Strengthen community image and sense of place There are physical benefits to those who work in a garden such has improved flexibility, dexterity and endurance. However, there are also mental benefits. Working outdoors and connecting with nature can provide spiritual and emotional outlets for participants. The social aspects of a community garden play a part in strengthening community image and that sense of

and Recreation Preschool Program, 4-H and three lowincome families. The Bridges Program students also assist the Garden Club in gleaning produce from the garden to donate to the food bank. When asked about the budget impact the gardens have on the park and recreation department, Donna Legge, Park & Recreation Director, answered “No costs, only benefits.” Each gardener pays a yearly fee for their plot. In fact, Legge’s family rents a plot where she grows eggplant, bell peppers, marigolds, pumpkins, tomatoes, green beans and strawberries. The garden club also sells some of its plants and produce at the local farmers market which is in close proximity to the community garden. The proceeds from the sale help with the costs of the garden and needed equipment. Lead by the Sonoma County Regional Parks Department, the Windsor Garden Club, Master Gardeners and the Windsor Wellness Partnership co-sponsored a series of gardening workshops to learn how to grow food for families that had space for their own gardens. Amongst a variety of Health and Wellness events or projects such as the Worksite Wellness Program, iWalk, and most recently the Bike Swap and Active Kids Expo, the Windsor Wellness Partnership also planned a Healthy Fun Food Fair which ran in conjunction with the local farmers market. The fair included information on nutritional eating, vendors like Kaiser Permanente which talk about “Portion Distortion”, cooking demos, walking programs and more. Even the farmers market focuses on the healthy aspect of food by curtailing the sale of soda. Legge pointed out that partnerships are important in creating such successful programs. She said to look at current resources, who supports healthy eating, find the stakeholders and then get them involved. “It’s not begging for money. It’s about inviting new partners to be a part of our community building through sponsorships, volunteers and co-planning. It’s a complimentary relationship to achieve a goal.”


u Community Gardens

2010 CPRS AWARD RECIPIENT Neighborhood Park Planning & Design



Community Gardens u

place most park and recreation agencies strive to create. Community gardens can also contribute to developing cross-cultural relations. Often the intereaction between gardeners from


differing cultures foster an understanding and appreciation for the others’ cultures. Creating a community garden doesn’t have to be a daunting task. The key is to find partners to help with the process, creation, administration and programming. The City of Los Angeles has 17 community gardens using approximately 53 acres of land. Yet the City only operates six of the community gardens. The remaining gardens are managed through partnerships with a variety of non-profit organizations. This model is ideal for the City of Los Angeles since it reduces that amount of staff time and costs required to manage such a large amount of projects. According to Deanne Demon, Recreation Supervisor, Partnership Division, these partnerships have another advantage. “The non-profit partnerships have helped us acquire land for more community gardens. Working with the Los Angeles Conservation Corps has helped with the building of the gardens and

organizations like the LA Community Garden Council have organized the community to maintain and monitor the gardens.” These gardens have been self-sustaining with water and maintenance costs being covered by the gardeners. The creation of the garden can have a huge budget impact: importing nutrient rich soil; the building of beds, fencing and irrigation; signage; tools and tool sheds. But the on-going budget impact for a majority of agencies that have community gardens is minimal. Most costs are covered by fees collected from the gardeners. Providing community gardens is not always sunny and rosey. There are issues of produce theft, over-watering, individual plot upkeep or pesticide usage which can affect the garden as a whole. Clearly setting rules from the beginning can help with some of the issues and an organized volunteer management team can help with other areas of concern.


u Community Gardens

Sonoma County Parks & Recreation Department’s Grateful Bed Competition & Tour The County of Sonoma Regional Parks partnered with iGROW to promote individual and community gardens. Its first project was the creation of the Grateful Bed Competition and Tour which showcased the value, creativity and ingenuity displayed in publicly accessible gardens. Originally, the Grateful Bed Competition was created with eight potential categories. However, the diversity of the 22 gardens that registered to be judged and toured was so great Sonoma County decided to scrap the original categories. According to Christina McGuirk, Education Specialist, County of Sonoma Regional Parks, “The entered gardens were so different, some did not fit into an award category. We decided to put all the gardens together and have a People’s Choice Award instead.” Local restaurants, churches, bed & breakfast inns and even Kaiser Permanente entered their gardens. McGuirk noted “Even a local library entered a garden they had created. They called it a ‘reading garden’ and it was a whimsical space for kids to read.”

According to McGuirk they received 30 votes through Facebook posts and phone calls and there was a three-way tie for first place. The winners received a Sonoma Coun- TLC Community Garden entry into ty Regional Parks the Grateful Bed Competition. Photo membership pass by Christina McGuirk and family four packs to the Tolay Fall Festival. McGuirk concluded, “The Grateful Bed Competition and Tour showcased the diversity of the gardens that are out there. It was a great way to bring publicity and awareness to the gardens and the iGROW movement.” No exact numbers were available for the number of people who took part in the garden tours. It was noted that many of the participants were either local gardeners looking for new ideas or people interested in creating their own gardens.

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Community Gardens u helpful tips. Possible subjects include: • composting • pruning techniques • proper times to plant or harvest • organic pesticide strategies • plant suggestions • hydroponics

Additional Programming Options

But don’t stop after you have creaeted your community garden. There is still work to be done even after the soil has been tilled, the seeds planted

and the water flowing. You must find ways to keep the gardeners engaged and the garden vibrant and growing. Hosting Master Gardener Talks is an easy way to help your community gardeners keep up with new ideas or

City of San Jose Started in 1978 The City of San Jose has had a community garden program since 1978 and some gardeners have been around on a consistent basis since the beginning. But even with 19 gardens occupying over 22 acres, there is a 2-3 year waiting list with over 400 anxious gardeners wanting to claim their plot. And Manny Perez, Program Coordinator, understands the demand, “It’s all about sustainability, especially now in the current economic environment.” He further explains, “The gardens are like gold mines where families can grow fruits, vegetables and herbs. A 600 sq. ft. plot can yield up to 300 lbs. of food which is roughly valued at $600. All that on a $70 investment in seeds and fertilizer.” The average plot size in San Jose is 400-500 sq. ft. And requests are coming from the public and City Council to build more. “We get calls from people asking us to create community gardens on open lots or littleused portions of a park, but right now we don’t have the budget to do it,” says Perez. Many of the daily operations are run by volunteer management teams which are elected by the gardeners. City park and recreation staff take care of the infrastructure, removal of garden waste and the overall administration of all the gardens. The City also provides tools, resources, and compost.


Create plots for preschool or afterschool programs to learn about gardening. There is a wealth of ideas on the Web about program ideas for youth gardeners, including games to play, craft activities with items from the garden and projects with seeds. If a community garden is relatively close to a senior center, reserve a plot for them. The garden is an excellent source of activity and another social interaction opportunity. If your department has several community gardens, think about planning tours of each of the gardens by members of the other gardens. Plan social events around the tours so that

Not all the community garden plots are for public use. At Mayfair Garden, a plot is set aside for use by a group at the community center. Two plots are set aside at Green Thumb Garden which are used by a local charter school for teaching purposes. When Perez started with the community garden program in 2005 he used to provide 2-3 integrated pest management classes a year. Demand has declined for those classes, but other classes are still provided when there is a need. For instance, when the City notices that water usage is increasing at higher than normal rate, a master gardener is brought in to teach a class about water conservation. The Guadalupe Community Garden still has monthly classes for its 78 gardeners. Perez is hoping to begin classes on sq. ft. gardening, which is a system of creating gardens in one-square foot grids. Gardeners are able to maximize the amount of produce yield while reducing the amount of water and soil conditioners needed by strategically placing seeds or plants. The popularity and desire for community gardens is very evident in San Jose. Perez concurs, “We often receive request for tours of our community gardens. The gardens provide a way for people to learn from each other and cultivate friendships as well as produce. It’s a place where people can find relaxation and a deeper connection with their community. It’s an intergenerational, multicultural way to strengthen neighborhoods.”


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Community Gardens u • how to photograph your garden • integrating ponds or fountains • nutrition classes

(according to the American Community Garden Association)

• creating garden artwork

gardeners can exchange ideas or hints. There are auxiliary classes or talks you can incorporate into your community gardens:

Tips for creating a community garden

You should also think about planning garden work parties. Whether it’s for tilling, weeding or harvesting. Work is usually more enjoyable when done in groups. Plant and seed exchanges are popular community garden activities. Not only does this create a sense of community with the gardeners, but it can also save the costs of buying additional seeds or plants. It’s also a great way to learn from other gardeners what plants work best in your area. These swaps are very beneficial to the gardener who may start too many plants for his plot and want to share the extras he can’t possibly plant. It may also help the gardener who started a certain variety of plant but didn’t get enough young plants to fill his plot. Staying with the healthy aspect of food from community gardens, create

• Organize a meeting of interested people • Form a planning committee • ID all resources • Find a sponsor • Choose a site • Prepare and develop site • Organize the garden • Plan for children • Determine rules, put in writing • Help members keep in touch a recipe book of the gardener’s favorite meals using food from their garden. Include pictures of the gardeners with their recipes. Some park and recreation agencies have rules which prohibit the sale of produce from community gardens. For those that don’t have such rule, think about farmers market tie-ins with your local community garden. You may be able to stimulate more interest in community gardens from people attending the farmers market.

Community Garden Hints

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• Use raised beds in your community garden. They have several advantages: help divide the garden, provide good drainage, help with ADA accessibility issues • Start with good quality soil • Provide composting area which can be used to supplement soil nutrition • Provide shading and benches for gardeners to take breaks • Provide potting tables • Harvest rain water on-site • Provide beginner gardeners with a plant recommendation sheet


Consider these additions to a garden (Tri-County Health Department “Community Garden Start-up Guide”) • A small fruit tree orchard – care and harvest shared by all garden members



u Community Gardens

City of Riverside and Riverside Unified School District’s “Garden to Salad Bar” In 2004, the City of Riverside embarked on a joint-use agreement with Riverside Unified School District to establish a community garden on a one-acre site at Emerson Elementary. Fifty-three percent of the residents in the area in which Emerson Elementary is located live at 185% or below the Federal Poverty Level. Two hundred fifty students, their parents, City staff and community members participated in a dedication ceremony that included a spaghetti dinner, an outdoor movie and sleepover at the school, and a breakfast the next morning sponsored by the PTA and Starbucks. Pumpkins, corn, sunflowers, strawberries, and fruit trees were planted, and over 20 garden beds, one of which was raised to allow access for the physically disabled, were created. Teachers at Emerson began to integrate information about nutrition and gardening into both classroom and after-school activities. A total of 120 students helped care for the garden, posted writings reflecting their gardening experiences, and attended special garden activities such as family overnight campouts or fundraising events like the Pumpkin Patch Halloween Harvest Festival. The Garden to Salad Bar program, a salad bar in the school cafeteria that included fresh produce from


the garden, harvested by students, has been another benefit. The salad bar is partially stocked by the garden, and students feel a sense of pride that their efforts are responsible for feeding their classmates. The Garden to Salad Bar program serves over 300 children a day who prefer the salad bar to the regular school lunch. The community garden has broader community benefits by supplying many resident gardeners with seasonally fresh produce, and providing a location for workshops that educate community members about the benefits of healthy eating and physical activity. The City of Riverside’s Parks, Recreation and Community Services Department also partnered with two of its school districts to integrate nutrition education into existing after-school programs. The nutrition component was taught by City staff. Over 250 middle school students from two underserved communities with large Latino and African American populations participated. Students engaged in a variety of hands-on activities, including making healthy snacks, taste testing unfamiliar fresh produce, and taking field trips to local grocery stores to learn about healthy shopping. From the Center for Civic Partnerships publication: Around the Table: Community partnerships for healthier eating


Community Gardens u • Children’s area – can include special small plots or play area • A meeting area • Community bulletin board • A plot for a local food bank

Sources 1. Community_gardening 2. 3. 4. Play/Building-Community-Garden.pdf • Perimeter landscaping – plants that attract butterflies or hummingbirds, roses or other flowers suitable for cutting bouquets

5. fair-oaks-community-garden/

8. The Links Between the Neighborhood Food Environment and Childhood Nutrition, Leslie Mikkelsen, M.P.H., Sana Chehimi, M.P.H., Prevention Institute, Oakland, Calif 9. http://old.preventioninstitute. org/pdf/foodenv11.07.pdf 10. 11. 12.


Two Agencies “Planting Their Seeds” City of Patterson The City of Patterson is in the process of creating a community garden. The genesis of the project got its roots in several places. One was the Health, Wellness and Hunger Coalition which made the connection between providing healthy food and having a community garden. The other was the Four Seasons Garden Club which also saw the need of a community garden. But the idea of having a community garden and actually reaching the point of being able to harvest produce is two ends of a spectrum that is wrought with many hurdles. Adrienne Chaney, Recreation & Community Services Director, agrees that she sees many community members who come to her with ideas of project but don’t know the intricacies of completing the project. “For instance, it could take up to $25,000 to create conceptual design plans through to construction and bid documents.” Chaney worked with the concerned groups to come up with a plan dealing with irrigation, accessibility issues, fee collection, and water issues. She is also concerned about making sure that the garden will be sustainable. Patterson will have educational classes that teach about healthy food and nutrition. The goal is to create excitement about the gardens. Plans are in the works to have



other programming and classes after the creation of the community garden. Chaney understands the role a park and recreation agency can play in the creation of such an important project, “Someone needs to champion these projects through the process and park and recreation agencies are perfect to facilitate it.”

City of San Diego There are a number of community gardens around the San Diego area, however, the City of San Diego currently has only two small community gardens and according to residents it’s not enough. Jim Winter, Project Officer, notes “We often receive interest in new gardens in new parks.” So, staff got to work on creating a community garden program to meet the needs of the community, be sustainable and have a minimum budget affect on the department. The community gardens are still a work in progress, but the city has already generated quite a few resources other park and recreation agencies may be interested in viewing. Visit their Website at: http://www.sandiego. gov/park-and-recreation/general-info/communitygarden.shtml for sample contracts, maintenance schedules and use permits. There are also forms for a site survey, petition and evaluation.


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Is Urban Farming an Urban Myth?


By Maurice Hladik Author Demystifying Food and Farm to Form


recently read an article that waxed eloquently about the virtues of urban farming in the U.S. and Canada, using the example of someone who was growing lettuce in the saddlebags of a rusted, old bicycle leaning against a garage. True, this was the delightful handiwork of a resourceful and imaginative gardener, but the author got carried away and used this as yet another example of how the urban farming movement has a meaningful impact on the nation’s overall food supply. As if four heads of lettuce were really going to have an impact on feeding the world! First a little disclosure – I spend many happy hours in my half-acre urban garden attempting to grow raspberries, cherries, pears, apples, hazelnuts, kiwis, tomatoes, zucchinis, etc. with varying degrees of success. Unfortunately, natural maples (I also harvest the syrup) have matured and rendered my fruit trees unproductive in recent years. Furthermore, squirrels, groundhogs, and birds, including gold finches and the occasional wild turkey, share my harvest. As enjoyable as my hobby is, highlighted by more tomatoes than we can possibly eat or preserve over six weeks, my efforts have little impact on our family’s food requirements, although relatives, friends and neighbors do appreciate my fleeting bounty. This year has been a disaster; a hail storm left my veggies a tattered mess. Indeed, to compare my gardening effort to farming would be akin to elevating a stamp collector to postmaster. Taking a look at the big picture of national land use places the urban farming movement in perspective. The US landmass is classified at 2.1 percent urban and 19.5 percent cultivated farmland (pasture and rangeland are not included). While the farmland is 100 percent dedicated to and capable of producing food, the urban landscape was originally selected because of a natural harbor or other factors usually related to convenient transportation. Thus, the quality of the urban terrain is often marginal for food production. Indeed, the world is a better place where cities do not spring up on prime farmland. Then there is the clutter of houses, schools, hospitals, roads, railways, office buildings, historic sights, universities, airports, etc. where nothing can be planted. Realistically, I would be surprised if the food production potential of the available urban land would amount to even one percent of that available on conventional farms utilizing open fields, pastures and rangeland. FALL 2012 • CALIFORNIA PARKS & RECREATION

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Urban Farming u Then there is the question, ‘where are all those urban dwellers with the skills and the inclination to seriously grow food?’ I maintain there has been plenty of hype and encouragement in recent years for city folk to get out and grow food. It would be surprising if there is a latent population of closet gardeners who might spontaneously become active and tear up their lawns and make a go with veggies or fruit trees. It is doubtful if even this one percent of potential urban land resource could ever be utilized, given the lack of enthusiastic and capable gardeners. However, it should be noted that in developing countries food security issues, land use patterns, the presence of recent migrants with farming skills and household labor ability are quite different than in North America and, in such an environment, significant quantities of food are produced in urban settings. What about the sustainability of urban farming in North America? At

any garden center there are mountains of topsoil available in convenient plastic bags and by the truckload. That soil does not just “happen;” it was once farmland that has forever been removed from productivity in its natural setting. For example, as my urban home is located on a stony ridge, the original owners of the house brought in black soil by the truckload so they could have a lawn and plant some foliage and flowers. This is a classic case of urban land that was unsuitable for agriculture being made somewhat arable at the expense of productive farmland. Does anyone worry about “soil miles?” Another often overlooked factor with urban farming is the water requirement. The water we get delivered to our homes by pipelines is potable and from a sophisticated and costly treatment system that is has little excess capacity for irrigation. For good reason, watering of lawns is frequently

Seattle Building Massive Edible Forest Filled with Free Food By Jill Ettinger Reprinted with permission from Taking the urban garden to the next level, Seattle, Washington has officially broken ground on a dedicated seven acre area of city land set to be converted into an “edible forest” that will produce free food for the city’s residents and visitors, human or otherwise. According to the Beacon Food Forest’s website, the project’s mission is “to design, plant and grow an edible urban forest garden that inspires our community to gather together, grow our own food and rehabilitate our local ecosystem.” The perennial permaculture forest project, believed to be the first of its kind in the U.S., will eventually be self-sustaining, much like the way a forest in nature works. Creating the self-sustaining environment is reliant upon the types of soil, insect life and companion plants placed strategically within the environment. Seattle’s Beacon Food Forest, located in the Beacon Hill neighborhood, will provide an array of edible fruit-bearing plants including apple, pear, persimmon, chestnut and walnut trees; and edible berries such as blueberry, lingonberry and raspberry. The project, which is already underway, is set to take several years to fully develop the seven acre plot just 2.5 miles from downtown Seattle. After aggressive outreach efforts by the Friends of the Food Forest community group to secure the plan were successful, the innovative planting initiative is underway securing permits to create the nation’s first “food forest.” Not only will the edible forest provide free food to anyone with access to its bounty, but it will also provide healthy fruits and nuts, which are an important part of every diet and can often be unaffordable for families.


banned or restricted during dry periods. Furthermore, the gardener with the saddlebags (where did his soil come from?) and indeed all plants growing in containers face accelerated evaporation and require a lot more water to thrive than those plants growing in conventional soil. Rooftop gardens for food production are also water guzzlers, given that the thin layer of soil on a cement surface requires much more than naturally provided by rain. This is because such a base for plants leads to higher soil temperature levels, accelerated evaporation and an inability to develop subsurface moisture reserves. Yes, household grey wastewater is a potential resource, but how many homes are realistically capable of capturing the water from showers, washing machines and the kitchen sink? In Toronto, to enhance city beautification, to reduce air conditioning energy requirements and to control waste water run off, all new commercial, industrial and public buildings with a flat roof of over 2,000 square feet must be developed (city bylaw) into some sort of garden. Because of the water issue, food production is out of the question and sedums, with their drought-tolerant waxy leaves, are the plant of choice. The cost of such gardens run at $270 a square foot or over $11 million per acre, which is about 3,000 times more expensive than some of the very best prime farmland. Not much promise here to feed the world. As hobbies go, gardening arguably tops the list of activities that provide exercise, exposure to nature and a sense of pride in producing fresh nutritious food. Furthermore, as all human indulgences have some impact on the environment, the guilty pleasure of using some topsoil or water from the hose to grow a bit of food is perfectly acceptable. However, the bottom line is that urban farming is a myth when it comes to being a significant contributor to the nation’s food supply. Gardeners everywhere - just get out there and enjoy yourselves and the bounty of your efforts. The burden of feeding the world, or even your community, should not be your concern.


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100 Citizens:

A Solution to Improve the Public’s Health

A Kinesiology and Public Parks Partnership to Reduce Physical INactivity

P By Steven Loy, Ph.D. Professor Department of Kinesiology California State University, Northridge


arks and Kinesiology … WE are both in the business of keeping people healthy and active and it’s time for us to work together to provide a public health solution to the high levels of physical INactivity in California and show the country what we can do! And just in case you didn’t know . . . a Kinesiology educated individual has studied physical activity and its impact on health, society, and quality of life1, and has the expertise to develop problem-solving exercise programs. 100 Citizens is an innovative physical activity program that captured the imagination of thousands of people who demonstrated their enthusiasm by making 100 Citizens the Popular Vote winner of the Let’s Move! Communities on the Move Video Challenge Showcase sponsored by First Lady Michelle Obama and the U.S. Department of Agriculture. The Challenge recognized institutions that share the Let’s Move! objective to reverse the trend of childhood obesity in a generation. Two members of the 100 Citizens team will receive recognition from Michelle Obama at a Let’s Move! event in an upcoming visit to the White House.

What is 100 Citizens and how did it begin?

The original program partnered Recreation Park in the City of San Fernando (2.4 square miles, population 23,645, 92.5% Hispanic) with students from the California State University, Northridge (CSUN) Kinesiology Department who FALL 2012 • CALIFORNIA PARKS & RECREATION

u 100 Citizens delivered a free and sustainable exercise program for community members. Participants were taught exercises and strategies to improve their fitness and given basic nutrition education for a healthier lifestyle. 100 Citizens pilot programs were also replicated in the cities of Sylmar and Pasadena with permanent programs now slated for several parks throughout Los Angeles County and Pasadena. There is no cost to the participants unless they want to purchase supplemental equipment. In fall 2009, program creator, Steven Loy from CSUN, proposed to city officials the delivery of a free wellness exercise program to its citizens by Kinesiology students with encouragement to the city to consider hiring staff with a Kinesiology education to assist in supervising program delivery in the parks and to help ensure program sustainability. In summer 2011, 100 Citizens was introduced in Recreation Park to teach participants how to exercise using minimal equipment with modifications provided based on abili-

ties in circuit training fashion. Notably, as participants’ conditioning increased, they requested higher intensity and longer classes with some presently training for a marathon! The ability of Kinesiology educated students to respond to program modification requests is key to the program’s success. Participants were encouraged to share

exercise and nutrition information with their families and were reminded they were role models for their families. In addition to offering the community free exercise instruction and education, the Kinesiology students gain hands-on application of their education, work-related experience in a real world setting, and the university

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100 Citizens u

creates partnerships with organizations capable of providing internship/volunteer opportunities and employment. The program’s student volunteer model has demonstrated its sustainability and the expanding program gives a glimpse of its scalability throughout California and the nation.

Why 100 Citizens?

Physical INactivity, obesity and the many related chronic diseases are a


vital concern. Physical inactivity alone causes 9% of premature mortality2 and physical inactivity is the fourth leading cause of death around the world.3 The intent of 100 Citizens was to take a global concern and show undergraduate Kinesiology students at CSUN how to create a sustainable and replicable public health model through synergistic partnering of public parks and Kinesiology. It is rare for our students to read these daunting health statistics

and not think, “I can do something about this!” From the classroom, 100 Citizens was born. There is a constant barrage of information telling the public to get daily physical activity, but given the numbers who are physically inactive, overweight or obese, the messages appear ineffective. There is an obvious gap between the information received and the intended action: people exercising. Some barriers may be financial (health club memberships), others are access (too far to travel) and others include lack of knowledge (how to begin or what to do). The Kinesiology students bridge these gaps by bringing the 100 Citizens program to nearby parks at no-cost. They are providing a culturally appropriate program to improve the public’s health, particularly in underserved communities. And because Kinesiology students know exercise they are able to bring personalized training to those who may not have access to it.


u 100 Citizens How does 100 Citizens work?

Students work with the park and recreation agency as volunteers; completing paperwork including a Live Scan and then either volunteer or receive academic internship credit. By serving as volunteers, the agency assumes liability for the delivery of the program. At present, the San Fernando Recreation and Community Services Operation Manager, Ismael Aguila, is a Kinesiology graduate and he has used the momentum created by the free 100 Citizens to expand previously non-existent activity classes to include a free Seniors class, body sculpting, Zumba®, a cycling class on spin cycles donated by 24 Hour Fitness, and a yoga class. With regards to liability, Aguila says, “the city assumes liability of the delivery of the program. For some cities, this could be a road block. However, the city values the health benefits of the 100 Citizens program to the community and the city is currently working with risk managers to develop a more permanent liability

document.” As with any innovative model, the potential importance and value to public health demands creative thinking to allow organizations to collaborate and create the synergy that makes significant change. The “reduced” fee generating classes mentioned above are now paying for on-site Kinesiology instructor salaries and equipment. A physical activity culture has been created with participants influencing their families. Aguila notes, “The 100 Citizens pro-


gram has revitalized an underutilized park with an unsafe reputation to what the community refers to now as ‘El Parque de Ejercicio’ (The Fitness Park). Approximately, 300-400 people exercise in the park every morning. It can work in all parks. I believe we can demonstrate with our 21 sites a model that can be replicated throughout the United States. It starts here in California! Let’s get on board and create new programs that will increase our relevance in the battle of physical


100 Citizens u

inactivity, obesity and public health.” The program in San Fernando is now sustained through CSUN providing Kinesiology students on a continual basis under agency supervision. The more experienced students proceed to leadership positions and some move on to paid positions. Additionally, student volunteers have been recruited to focus on program quality control, marketing,

website construction, and new program development. It’s a synergistic relationship benefiting both the parks and the CSUN students. Related to the parks and recreation mission, as far back as 2001, CPRS articulated the role of the parks and recreation profession in health and wellness with the release of “Leading… to Promote Health and Wellness

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in The VIP Action Plan.”4 Quoting directly from the plan, “NOW is the prime time for California’s park and recreation agencies to seize the opportunity to lead in addressing the state’s obesity and physical inactivity health crisis.” Jane H. Adams, CPRS Executive Director notes, “This strategy paper was written when promoting health and wellness was identified as a key element in the mission of parks and recreation.” Article co-author Mercy Santoro adds, “No time is more important for the profession of Parks & Recreation to retool so we may meet the needs of our communities around advancing Health and Wellness. Parks and Recreation is a core service . . . To that extent, our work can best be achieved when it is informed by public health practitioners and educators. Aligning our services around today’s health and wellness issues within a multi-disciplinary framework, will ensure that we not only save precious public tax dollars, but we work towards achieving key results that improve the overall health of the communities we serve, and even expand services by working in partnership with other likeminded practitioners.” Collectively, the authors suggest the time has come: 100 Citizens... A Kinesiology and Public Parks and Recreation Partnership to Reduce Physical INactivity and improve the health and wellness of all our citizens!

What’s next?

The expansion of 100 Citizens into other parks is working similar to San Fernando. The parks in LA County and Pasadena have purchased their own equipment, such as cones, resistance bands, battle ropes, medicine balls and work with CSUN to recruit student volunteers. 100 Citizens was initiated in San Fernando and has been running from CSUN with zero funding dollars due to volunteers. This zero funding was purposeful, to demonstrate that it could be created and sustained without funding. However, an important starting point is the initial cooperation and supervision of a faculty member from Kinesiology at a designated university which does require initial financial supFALL 2012 • CALIFORNIA PARKS & RECREATION

u 100 Citizens port. First year funding is necessary for a faculty member to establish the program with a local park and recreation agency. After the first year, faculty simply recruit and refer students to the park and recreation agency for ongoing program sustainability. In California, our next step is to expand the project to other CSU sites and at present funding of about $250,000 is being sought to support first year start-up funding for 25% of one faculty’s time for two semesters; the Chairs of all 21 CSU departments with Kinesiology (20) and Exercise/Nutrition Sciences (1) have agreed to deliver 100 Citizens programs. The California Park & Recreation Society is partnering with 100 Citizens to identify agencies surrounding the universities to coordinate and sustain the activity. While the start-up costs may seem large, the eventual cost is small when factored with the number of participants who have healthier lives, reduced healthcare costs, and influenced their families and the community to do the same. Moreover, with the

sustained continuation of the program at minimal further costs, it’s an investment that keeps adding benefits, year after year. After the first year, agenices will, if their budgets allow, begin to incorporate Kinesiology educated professionals into their system to increase the breadth of expertise in park staff

and supervise 100 Citizens’ student volunteers resulting in zero external dollars for sustaining the program as it becomes a part of the agency’s program. As always, there is the need for research and evidence-based information to support further expansion. A collaborative National Institute of Health

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100 Citizens u Kim Henige, Ed.D., Assistant Professor, Department of Kinesiology, California State University, Northridge, CA Gretta Madjzoob, Ph.D., Lecturer, Department of Health Sciences, California State University, Northridge, Northridge, CA


grant between CSUN and RAND Corporation is being submitted to rigorously evaluate the outcomes of 21 CSU universities using the 100 Citizens model to provide evidence for scaling 100 Citizens programs throughout the country and determining the changes in park activity level following introduction of 100 Citizens. It has been rewarding to observe the transformation of Recreation Park in San Fernando as well as many of the participants who have been continuous participants since June 2011. By staying active and increasing the intensity and duration of activity, strength and aerobic fitness will increase and at 100 Citizens, we call this making your world bigger; doing more and enhancing the quality of the added years of your life. In our programs, participants begin to understand the value of being more fit and healthier and begin to seek new activities. In San Fernando, this has translated into the 100 Citizen

participants trying different activity classes and for several entering into a community-wide LA Marathon training program organized by Dr. Loy. If the next phase of partnership in the 21 CSUs is successful, the next step is to have the program emanate from the 700+ Kinesiology programs across the country in cooperation with park and recreation agencies surrounding their universities. Driving public health through parks and recreation with programs developed by Kinesiology and eventually including Nutrition, Sociology, Psychology, and other University Departments can be a clear demonstration of a university’s need to blend different disciplines to provide professionals with interdisciplinary training to solve a complex public health challenge. But, that’s another chapter! For now, 100 Citizens and the partnership of Kinesiology and the parks and recreation, together can make a difference today!

Contributors Ismael Aguila, MS, Recreation and Community Services Operations Manager, San Fernando, CA

Please view the Youtube video at which provides the overall vision of 100 Citizens.


Mercy Santoro, Director, Human Services & Recreation Department, Pasadena, CA Corina Martinez, MS, California Department of Public Health, Sacramento, CA

We thank the volunteer efforts of the Kinesiology students from California State University, Northridge for their enthusiastic participation and for their demonstration of what is possible for students to contribute to the publics’ health through an undergraduate Kinesiology education. We also thank the City of San Fernando, Mission Community Hospital and our participants for welcoming our department into their community and being open to what our students had to offer them to improve their health. Their suggestions and comments have helped the program be modified to accommodate the needs of the community. Together, the City of San Fernando, Mission Community Hospital and California State University, Northridge Kinesiology Department formed the City of San Fernando Partnership for Healthy Families which submitted the video for the Let’s Move Faith and Communities: Communities on the Move video challenge promoted by the First Lady, Michelle Obama.

References 1. American Kinesiology Association. Definition of Kinesiology available at accessed August 10, 2012. 2. I. Lee, E.J. Shiroma, F. Lobelo, P. Puska, S.N. Blair, P.T. Katzmarzyk. The Lancet. July 2012; 380 (9838): 219-229. 3. H.W. Kohl, C.L. Craig, E.V. Lambert, S. Inoue, J.R. Alkandari, G. Leetongin, S. Kahlmeier. The pandemic of physical inactivity: global action for public health. The Lancet. July 2012; 380 (9838): 294-305. 4.




On Becoming Whole & Healthy

O By Chris Chamberlain Assistant Professor California State University, East Bay and Mike Dopson Recreation Manager Cosumnes Community Services District


n a summer Tuesday night, a person driving by the local neighborhood park would see a place full of activity. In an open field, a sports conditioning camp was taking place with a dozen or so youth running with small parachutes on, negotiating their way through agility ladders and jumping over large blocks. On the dirt path around the field there were neighborhood residents walking their dogs and parents of the conditioning camp jogging and walking. On the sand volleyball court, a local volleyball club held a workout with 15 or so boys and girls. In the picnic table area, a local Boy Scout troop held its weekly meeting with 25 boys while 10 or more kids played on the park’s playground. This is just another summer night at Boone Acres Park in San Ramon. But it was not always this way. Not many years before the park largely sat vacant save for an afternoon summer playground program that gave a place for the local neighborhood kids to hang out. The change from a largely quiet, hidden park in the community was intentional on the part of the local park and recreation agency. Upgrades to the park’s facilities and attractions along with department hosted family nights in the park helped make the difference, so did improvements to the ball fields at the middle school next door. And this was just the public view of the process of building a more viable park. Behind the public view was the collaborative efforts to coordinate and bring community stakeholders together to design and develop this facility including the nearby middle school, transportation officials, police, and neighbors. As Kouzes and Posner (2007) state, “The first thing we need to do is get the right people on the bus.” All told, for at least this Tuesday night, 60 or more members of the local community enjoyed a healthy night of activities away from the trappings of today’s high touch electronic world. These types of activities, in part, are a step toward developing a whole and healthy community, a place where people can come, meet and socialize. Robert Putnam, author of “Bowling Alone” (2001), would FALL 2012 • CALIFORNIA PARKS & RECREATION





Healthy u

say such activities develop a sense of social capital in the community- a social connectedness. Social capital is one component of a growing movement in the development of whole and healthy communities. To be clear, the topic of a whole or healthy community is huge with more components and facets than the average person is willing to fathom, but it is important to highlight the role that park and recreation agencies have, perhaps without even really consciously knowing, to contribute toward that “whole”. Recently, a number of CPRS members and leaders were invited to participate in GP Red’s Whole Community Think Tank in Denver, Colorado. At the “tank” the forty or so members present included urban planners, recreation professionals, health department officials among others who spent two days discussing whole community issues. It was clear early on that the topic of whole communities is a complex one. One challenge is to come up with a sole definition for, or hone in on, one cause that if addressed, would make all the difference. Is it fixing obesity? Is it greater access to bicycle friendly roads, access to local bus transportation, more green space, community gardens? The list goes on and on. And complementary to all these issues are bigger questions in politics and funding. So the question became, how can we, as parks and recreation professionals make a difference in building whole and healthy communities? The good news is that in our effort to create community and study how parks make life better, we know we’re already doing a lot. Most communities host bike to work days, are actively involved in purchasing land for trails, creating more bicycle access on roads, promoting safe rides for kids in their schools, youth and adult sports or supporting efforts like National Night Out, fitness challenges and the like. All of these are great things and make a major impact on our communities, making them healthier and more whole or complete. Drilling down further into recreation program offerings one may find an after school recreation program that teaches youth how to cook a healthy 38

snack when home alone. Another may teach teen’s skills like making a personal budget, how to read the nutritional facts on the back of a container of food, or how to sew a button on a shirt. These skills seem to strike at the heart of how whole and healthy communities can become stronger, by effecting today’s young people. When one thinks about it, today’s youth spend most of their days in school, youth sports or extra-curricular activities or in after school programs. The recreation industry plays a major role in shaping the future of today’s youth, but perhaps the industry needs a bill of rights for youth health and personal development that encompasses the 40 developmental assets (see President’s Message, California Parks and Recreation magazine, summer 2012) and the California Children’s Outdoor Bill of Rights (California Roundtable on Recreation, Parks and Tourism). Consider the following: What if by age 12, a child should be able to sew a button on a shirt; by age 10 a child should be able to address and mail a letter; by age 14 a child can make three nutritional snacks; by age 16 a teen can balance a check book; and by age 18 a teen knows how to look for an apartment, find auto insurance, etc. Taking the healthy life skills above as an example, examine existing programs where such topics could be introduced, practiced and mastered. Could some work ethic skills and personal management skills be included as part of a Junior Lifeguard program? Do after school or summer camp programs include a healthy snacks component, so a child knows how to choose a healthy snack over one that isn’t? Why not set aside time in every part-time staff member training for teaching teens how to look for an apartment, find auto insurance or open a checking account? While many camps, programs and after school sites do include bits and pieces of these things, a comprehensive approach, introduced in a fun, leisure centered environment might make the learning of such skills easier. There is an argument here that says that most of the above should be taught in the home or even in the school. Very true, but with school

budgets cut, schools doing less “electives” (i.e, home economics, auto shop, typing, cooking, etc.) they are being replaced with more honors classes or different math and science classes, because to go to college one needs all these academic requirement and no life skill requirements. One could also argue that many of today’s kids don’t have a solid home to come home to which may be the reason they spend so much time in recreation activities in the first place. And for those who do have a good home to come home to, why not reinforce the things they may be getting at home? Too much of today’s high-technology, disposable life style has been tuned from learning how to fix, repair, or research to “let’s see what Wikipedia or Youtube says.” As Hillary Clinton once put it, “it takes a village…” And it does. The more park and recreation agencies take an active, value added, role in developing our future, the more chances we’ll have of creating a community that exudes wholeness and health. Think about that while you’re taking another lap around your local park.  

Chris Chamberlain is an Assistant Professor in the Department of Hospitality, Recreation & Tourism at California State University, East Bay, where his specialty is Leadership Development, Community Services and Recreation Management studies. Chris served on the CPRS Board of Directors and is a member of the District 3 Board. He is a frequent speaker at area conferences on the topics of leadership and staff development, risk management, and growing a part-time staff. Mike Dopson, is the Recreation Manager for Cosumnes Community Services District where he oversees Aquatics, Contract Leisure Classes, Therapeutic Recreation, and Events. He has more than 22 years of experience in recreation, and in his off time works as a consultant providing educational sessions, audits, and trainings.




15 Apps to Get You Thinking About Mobile

I By Henry O’Loughlin Content Manager ACTIVE Network


n 2011, the number of smartphones sold exceeded the number of PCs sold (10 Mobile Statistics You Need to Hear). With the internet, email, and apps right in their pockets, people access the world from the palms of their hands. That’s why cities, parks and recreation departments, and other community organizations have built mobile apps to connect with visitors and customers to inspire activity. Here are fifteen mobile apps to help you develop a great app for your organization. FALL 2012 • CALIFORNIA PARKS & RECREATION

u M o b i l e A pp s 1. Ottawa Parks and Recreation

The City of Ottawa’s mobile application offers information on all facilities and parks from child care centers to baseball fields and more. With an interactive map and one touch dialing to facilities, this app helps people find and search great activities using their fingertips.

2. Parks n Rec

Users can search over 43,000 verified park locations around the United States with this free app. People can also search for pools, tennis courts, picnic areas, sports fields, and more.

3. Balboa Park, San Diego

Balboa Park in San Diego offers a way for mobile users to discover special events, museum exhibitions, restaurants, gardens, and more. With maps and bookmarking, this app offers a lot for visitors and residents.

4. Winnetka Park District

Winnetka, Illinois offers a way for citizens and guests to find details about parks, recreation opportunities, golf courses, beach, special events, and more. Users can view the seasonal brochure, register for a program, and stay connected through social media.



M o b i l e A pp s u 5. City of Calgary Pathways & Bikeways

This app is designed to offer ‘Calgarians’ people-powered alternatives of transportation. Users can search and find pathways and bikeways with an interactive map.

6. IYBoulder App

IYBoulder is a grassroots initiative to celebrate and promote the unique culture of Boulder, Colorado. With the mobile app, users can tag photos from their phones with one of many colored ‘IYBoulder’ logos, and share them socially.

Visitors and residents can find recreation, entertainment, shopping and more with this mobile application. With social integration, bookmarking options, and ratings, this app does a good job of personalizing the experience for each user.

Search by location, date, and more to find campsites at National Parks, Forests and other recreation areas. You can view campground details and photos, pick the best spot, and reserve your selected on the website or over the phone.

Sparks, Nevada launched this official city app to provide users a way to search for special events, restaurants, parks, and more (even city softball standings). Users can use augmented reality to explore venues through their camera lenses.

11. ArcGIS

This app allows users to discover and use maps on their phones. People can interactively search and find information in the area, measure distances, attach photos and movies, and share maps with others. If you have parks and facilities around town or a campus full of offerings, mobile maps could be an important piece to your mobile strategy.

8. Ball State University Recreation Services App

Students, faculty, alumni, and guests can see all of the recreation facilities and how busy they are. The app is updated each hour so people do not have to waste time walking to the gym, pool, or wellness center if it’s too crowded.

12. My Parx

My Parx allows users to find and explore local, state, and national parks around the world. Users can make suggestions about new places to include. Park agencies can also submit information, audio, video and picture tours to interactive maps that highlight their parks.


10. City of Sparks App

7. Camping App

9. City of Arlington App


u M o b i l e A pp s 13. Civil War Trust Battle Apps

The Civil War Trust has a number of mobile apps dedicated to battle sites of the Civil War. Each app offers a way for visitors/users tour the site with integrated maps, GPS, virtual signs, photos, facts, quizzes and more. If you manage historical sites, take a look at these apps for ideas and design inspiration.



Since 1990, Jones & Madhavan has worked with public agencies throughout California to develop hundreds of successful aquatic facilities. If you are planning a new aquatic facility or are

considering modernization of an existing facility, Jones & from beginning to end.

14. YMCA of the Triangle

This YMCA network in North Carolina manages a number of facilities around the Raleigh and Durham areas. The mobile app is free and allows people to search for exercise schedules, read program information, find locations, and get updates about closings, etc.


Madhavan can provide the professionalism you will appreciate • Renovation Analysis • Needs Analysis • Master Planning • Programming • Architecture • Engineering • Aquatic Design • Construction Administration Dominguez Aquatic Center

Van Nuys / Sherman Oaks Recreation Center

Terra Linda Aquatic Center

Granite Hills High School

15. City of Ocean City

Ocean City, Maryland offers an all-encompassing mobile application for citizens and visitors. Users can search for things to do around town from the beach to restaurants and daily/nightly events. On top of that, local deals can be viewed and purchased on the app.

Mobile is becoming more important for all types of organizations. Have you considered creating a mobile app or a mobile version of your website? Here’s a place to start: check your website statistics to see what percentage of your visitors are viewing your site from their phones. How does your Website look on the iPhone? 100 East Thousand Oaks Boulevard, Suite 211 Thousand Oaks, CA 91360 T 805.777.8449 F 805.777.8489 E W

Date: 08.26.03 CALIFORNIA PARKS & RECREATION • FALL 2012 Client: Jones & Madhavan

Job #: 1922JM Description: Ad for California Parks & Recreation magazine Filename: 08.26_JM_Ad_1922JM Size: 3-1/2"x 9-1/4" vertical


1 – 2 – 3 GO!!! A New Perspective on the Brand Campaign Share your ideas with your colleagues by posting it on the Parks Make Life Better!® library at, on our Parks Make Life Better!® Facebook page, or sending an email to

The six key messages of the brand promise are:


Safe, outdoor space


Beauty and serenity


Healthy movement

Gathering Places

Socializing and learning

Positive Spaces Free-time fun


Valued today and always

Our Promise

Parks and recreation makes lives and communities better now and in the future by providing access to the serenity and inspiration of nature; outdoor space to play & exercise; facilities for self-directed & organized recreation; positive alternatives for youth which help lower crime & mischief and activities that facilitate social connections, human development, therapy, the arts, & lifelong learning.



want you to try something. If you’re at work, you may get an unusual stare or two but stick with me on this. Take your index finger and point it at the sky, just like you are proclaiming parks and recreation “Number 1”. Now slowly spin your finger in a clock-wise rotation above your head. Now slowly lower your hand while still spinning in a clock-wise location until your hand is spinning in front of your chest. Now look at which direction your hand is spinning. Huh? Now I know you think you made a mistake, so go ahead and try it again. I’ll wait… You see it’s all about perspective. It’s how you look at things. Just remember that as you read this article. There are now over 350 park and recreation agencies, companies and universities using the Parks Make Life Better!® logo, slogan and key messages across the country. The logo now appears on camp shirts, vehicles, signs, billboards, Websites, activity guides, email messages, just about on anything and anywhere. All that is a great start, but it is just that “a start.” We’re back to that perspective thing. I want you to think differently about just what it is that you do at work. Ponder that for a minute or two. I’ll wait again… Did you come up with a list of task that you accomplish? I teach swim lessons, I mow the park, I plan special events, I manage a sports league. But what does that mean for those you serve? You don’t just teach swim lessons. You’re teaching a life skill and you’re providing a safe, secure place for kids to play. You don’t just mow a park. You provide a place for people to enjoy the beauty and serenity of nature. You enhance the community’s image. You don’t just plan special events. You provide gathering spaces for socializing and learning. More importantly, what does the public expect from you, your programs, your facilities and your agency/department? Your constituents have an expectation every time they interact with you. Just as you have an expectation every time you walk into a McDonalds, Starbucks or Target store. Just as you have an expectation every time you open a can of Coke or Pepsi, turn on your iPhone or iPad, or when you drive your vehicle of choice. I want to change your perspective. I don’t want you to focus on the logo or slogan anymore. That is for the public to focus on. I want you to focus on The Parks Make Life Better!® Brand Promise.

Parks and recreation makes lives and communities better now and in the future by providing access to the serenity and inspiration of nature; outdoor space to play & exercise; facilities for self-directed & organized recreation; positive alternatives for youth which help lower crime & mischief and activities that facilitate social connections, human development, therapy, the arts, & lifelong learning. This is what you promise to deliver to your residents and your community each and every day. Every work day should start with a look at this promise as it will help you focus on the “why” of your work – not the “what” of your work. FALL 2012 • CALIFORNIA PARKS & RECREATION

The better we all understand the promise, the easier it is for us to deliver on it. So, continue to use the logo where appropriate: • signage or banners • camp and staff shirts • activity guides, flyers, Websites, everything printed Add the key messages to external communications • director’s message • newsletter articles • videos • ads • community speeches/presentations • brochures Communicate the brand promise internally: Tape the promise under your computer monitor, on the dashboard of your vehicle, on the back of your work phone, or on the bottom of your clipboard. This promise is for your “internal” use. The promise is meant to be externally “experienced” each and every time someone comes into contact with this profession. This means when a resident walks into the park and sits on the bench, looks at the field just mowed and the trees, they physically relax their shoulders as they “experience” the serenity and inspiration of nature. Or consider the playground you just inspected to ensure it is safe…yes it is a playground, but you promised to “provide outdoor space to play and exercise.” Think of the senior tour you just organized…yes, it’s a recreation activity but it really is “an activity that facilitates social connections and lifelong learning.” We promise each and every task you complete can relate back to this promise. We hear that agencies are reluctant to use the slogan “Parks Make Life Better!® as it does not include the word “recreation.” Forget the logo!!! More “bang for the buck” is achieved if we all instill the promise into our professional philosophy and promote the six key messages in the promise! Each and every recreation activity offered can be tied to at least one of the key messages:

• Play

• annual reports

• Nature

• staff performance codes

• Exercise

• board/council presentations

• Gathering Places

• staff memos

• Positive Spaces

• staff trainings

• Forever

The goal of this branding campaign is to position parks and recreation as an essential community service. By branding parks and recreation through the Parks Make Life Better!® branding campaign:

As the reader of this article, you say, “OK, I get it.” How can you encourage your co-workers to join in this effort? Start with a small session with 4-5 co-workers. Share the promise and six key messages. Ask what parks they visited or programs they attended, what personally gave them the “experience” of play, nature, exercise, etc. See how many of your existing activities fit under one or more of the key messages. Brainstorm where you can use the six messages – in your brochure or activity guide, in press releases, in staff reports to policy makers, staff training manual, in your annual report, etc. Bring in old magazines and cut photos out that depict the key messages. Make a collage and have each staff member sign the collage. The brand promise and key messages should be part of the entire hiring process. Include it job announcements and recruitment brochures. Add them to new employee handbooks and make it part of the new employee trainings.


• we create an awareness of what we offer Californians • we reflect back to them what they find important about us • we create advocates to speak and rally on our behalf during good and bad times By John Glaeser Director of Communications California Park & Recreation Society

Like us on Facebook ParksMakeLifeBetter 45

Parks Make Life Better!® u

Be a Brand Partner!

The following agencies, companies and universities have completed the Parks Make Life Better!® logo policy/agreement application. They are using the logo in their marketing efforts, using the key messages in their promotions and are living the brand promise. Now is the time for you to join the Parks Make Life Better!® branding compaign. Please visit the CPRS Web site ( and click on the Parks Make Life Better!® logo on the home page for more information on the campaign.

Agency City of Agoura Hills City of Alameda City of Albany City of Alhambra City of Aliso Viejo Aliso Viejo Community Association Ambrose Recreation & Park District City of American Canyon City of Anaheim City of Anderson Town of Apple Valley Arcade Creek Recreation and Park District City of Arcata Arden Manor Recreation & Park District Arden Park Recreation & Park District City of Artesia City of Atascadero City of Atwater Auburn Area Recreation and Park District City of Bakersfield City of Baldwin Park City of Bell City of Bell Gardens City of Bellflower City of Belmont Belvedere Tiburon Joint Recreation City of Benicia City of Beverly Hills City of Bishop Boulder Creek Recreation & Park District City of Brentwood City of Brisbane Brownsburg Parks, Indiana City of Burbank City of Burlingame Buttonwillow Recreation & Park District City of Calabasas California State Parks Cameron Park Comm. Svcs. District


City of Campbell City of Carlsbad Carmichael Recreation & Park District City of Carpinteria City of Carson Central Plumas Recreation & Park District City of Ceres City of Cerritos Chico Area Recreation & Park District City of Chino City of Chino Hills City of Chula Vista City of Claremont City of Clovis Coalinga-Huron Recreation & Park District City of Concord Conejo Recreation & Park District Cordova Recreation & Park District City of Corona City of Coronado City of Costa Mesa Cosumnes Community Services District City of Covina City of Culver City City of Cupertino Cypress Recreation & Park District City of Cypress City of Dana Point Town of Danville City of Davis Desert Recreation District City of Diamond Bar City of Dinuba Town of Discovery Bay City of Downey City of Duarte City of Dublin East Bay Regional Park District City of East Palo Alto City of El Centro City of El Cerrito

El Dorado Hills Community Services District City of El Monte City of Emeryville City of Encinitas City of Escondido City of Exeter Fair Oaks Recreation & Park District Feather River Recreation & Park District City of Folsom City of Fontana City of Foster City City of Fountain Valley City of Franklin, Indiana City of Fremont City of Fresno Fulton-El Camino Recreation & Park District City of Galt City of Garden Grove Georgetown Divide Recreation District City of Gilroy City of Glendale City of Glendora Greater Vallejo Recreation District City of Gridley City of Grover Beach City of Hanford City of Hawaiian Gardens City of Hawthorne Hayward Area Recreation & Park District City of Healdsburg City of Hercules City of Hermosa Beach Hesperia Recreation & Park District Highlands Recreation District City of Hughson City of Huntington Beach City of Huntington Park City of Imperial City of Inglewood

City of Irvine City of Irwindale Isla Vista Recreation & Park District City of Johnson City, Tennessee Jurupa Area Recreation & Park District Jurupa Community Services District Kensington Police Protection & Community Services District City of Kerman City of La Mesa City of La Mirada City of La Puente City of La Quinta City of La Verne City of Lafayette City of Laguna Hills City of Laguna Niguel City of Lakewood City of Larkspur Recreation City of Lemoore City of Lincoln Livermore Area Recreation & Park District City of Lodi City of Long Beach City of Los Alamitos City of Los Angeles County of Los Angeles Los Gatos-Saratoga Recreation City of Madera City of Malibu Town of Mammoth Lakes City of Manhattan Beach City of Manteca County of Marin City of Martinez McKinleyville Community Services District Mendocino Coast Recreation & Park District City of Menlo Park City of Merced City of Mill Valley


u Parks Make Life Better!® Mission Oaks Recreation and Park District City of Mission Viejo City of Montclair City of Montebello City of Monterey Monterey Peninsula Regional Park District City of Moorpark Town of Moraga City of Morgan Hill Mt. Shasta Recreation & Parks District City of Mountain View City of Murrieta City of Napa City of National City Navy Region South West City of Nevada City New Haven-Adams Township, Indiana City of Newport Beach Noblesville Parks & Recreation, Indiana City of Norco North County Recreation & Park District North Highlands Recreation & Park District North of the River Recreation & Park District City of Norwalk City of Oakland City of Oakley City of Oceanside City of Ojai City of Ontario City of Orange Orangevale Recreation & Park District City of Orinda City of Pacifica City of Palmdale City of Palo Alto Paradise Recreation & Park District City of Pasadena Human Services & Recreation City of Pasadena Parks & Natural Resources City of Paso Robles City of Patterson City of Petaluma City of Pico Rivera City of Pinole City of Pittsburg County of Placer City of Placerville Pleasant Hill Recreation & Park District Pleasant Valley Recreation & Park District

City of Pleasanton City of Pomona City of Port Hueneme City of Porterville City of Poway City of Rancho Cucamonga Rancho Simi Recreation and Park District City of Redding City of Redondo Beach City of Redwood City City of Reedley City of Rialto City of Richmond Rim of the World Recreation & Park District Rio Linda Elverta Recreation & Park District City of Riverbank City of Riverside County of Riverside Regional Park & Open Space District City of Rocklin City of Rohnert Park Rosamond Community Services District City of Roseville Rossmoor Community Services District City of Sacramento County of Sacramento City of Salinas Town of San Anselmo City of San Bernardino City of San Bruno City of San Carlos County of San Diego City of San Diego City of San Dimas City of San Fernando City of San Francisco County of San Francisco City of San Gabriel County of San Joaquin City of San Jose City of San Juan Capistrano City of San Leandro City of San Luis Obispo County of San Luis Obispo City of San Marcos City of San Mateo County of San Mateo City of San Pablo City of San Rafael City of San Ramon City of Sanger


City of Santa Clara County of Santa Clara City of Santa Clarita City of Santa Cruz County of Santa Cruz City of Santa Maria City of Santa Rosa City of Santee City of Saratoga City of Sausalito City of Scotts Valley City of Seal Beach City of Sierra Madre City of Signal Hill County of Solano City of Solano Beach City of South Bend, Indiana South Coast Air Quality Management District City of South El Monte City of South Gate City of South Pasadena Southgate Recreation & Park District City of Stanton City of Stockton City of Suisun City Sunrise Recreation & Park District City of Tahoe City Tamalpais Community Services District Tehachapi Valley Recreation & Park District City of Temecula City of Temple City Templeton Community Services District City of Torrance City of Tracy Truckee Donner Recreation & Park District City of Tulare City of Turlock City of Tustin City of Twentynine Palms City of Ukiah City of Union City City of Vacaville County of Ventura City of Victorville City of Visalia City of Vista City of Walnut City of Walnut Creek Washington Township, Ohio City of Watsonville City of West Covina

City of West Hollywood City of West Sacramento West Side Recreation & Park District City of Westminster City of Whittier Town of Windsor City of Woodland City of Yorba Linda Town of Yountville City of Yuba City City of Yucaipa Company Alfa Products All About Play/Little Tikes Commercial - Nor Cal Callander Associates Capitol Enterprises Inc. Columbia Cascade Company Community Works Design Group David Evans and Assoc. Inc. David Volz Design Landscape Architects, Inc. Goric Marketing Group USA KPCRadio.Com Land Concern Ltd Leader Manufacturing, Inc./Fairweather Site Furnishings Division Maximum Solutions, Inc. Murdock-Super Secur National Parks Promotion Council NLM Consulting Services Play Smart Surfacing Play-Well TEKnologies Poimiroo & Partners Public Restroom Company RHA Landscape Architects Planners, Inc. RJM Design Group, Inc. Robertson Industries, Inc. Shade Structures Southern California Municipal Athletic Federation SpectraTurf SSA Landscape Architects, Inc. Tri Active America Western Wood Preservers Institute Windsor Parks-Recreation Foundation Vermont Recreation & Parks Association University/College CSU Long Beach CSU Northridge San Jose State University SDSU MOVE



Company Member s through October 15, 2012

A-G Sod Farms, Inc. (Riverside) 2900 Adams St., Ste. C-120, Riverside, CA 92504 PH: 951/687-7581 FAX: 951/687-4869 E-Mail: Website: REP: Joel Addink, CFO; John Addink, President; Larry LeMay, Vice-President of Operations SERVICE: Five farms in California & Colorado producing high quality sod for sports fields and parks. Abey Arnold Associates (Marin) 1005 A Street, Suite 305, San Rafael, CA 94901 PH: 415/258-9580 FAX: 415/258-9780 E-Mail: Website: REP: Phillip Abey, Principal SERVICE: Landscape Architecture. Administrative Software Applications, Inc. (ASAP) (Santa Clara) 1310 Hollenbeck Avenue, Suite C, Sunnyvale, CA 94087 PH: 800/969-2727 FAX: 408/732-8206 E-Mail: Website: REP: Joel M. Meyer, CEO/President; Ryan Russo SERVICE: ASAP provides complete registration and management services for communities, schools, and businesses via the web. ADvisor’s Marketing Group, Inc. (San Diego) 7040 Avenida Encinas #104, Carlsbad, CA 92011 PH: 800/423-8478 FAX: 760/431-0448 E-Mail: Website: REP: Jodi Rudick, Trainer/Owner; Andy Stein SERVICE: THE official Parks Make Life Better! promotional partner -- from banners, to T-shirts, bags to temporary tattoos.


Aflex Technology P.O. Box 1292Nelson 7040 New Zealand PH: (64)(3) 546-6747 FAX: (64)(3) 546-8112 E-Mail: REP: Karen Stratford, Sales Manager SERVICE: Giant pool inflatable obstacle courses & slides providing fun & challenging entertainment.

Amateur Softball Assoc. (Alameda) 1099 E. Street, Hayward, CA 94541 PH: 510/881-6712 FAX: 510/888-5758 E-Mail: Website: REP: John Gouveia SERVICE: The objective of the Amateur Softball Association is to develop, direct and promote the sport of softball.

AHBE Landscape Architects (Los Angeles) 8729 Washington Blvd., Culver City, CA 90232 PH: 310/838-0448 FAX: 310/204-2664 E-Mail: Website: REP: Calvin Abe, President; Mary Lu, Business Development Manager SERVICE: AHBE Landscape Architects provides comprehensive design services, master planning and urban design.

Aqua Source (Sacramento) P.O. Box 1146, Galt, CA 95632 PH: 209/745-6401 FAX: 209/745-7179 E-Mail: Website: REP: Ron Ybarra, President SERVICE: Commercial swimming pool equipment, automated chemical & filtration systems, commercial pool vacuums, heaters, deck equipment.

All About Play/Little Tikes Commercial - Nor Cal (Sacramento) 3844 Presidio, Sacramento, CA 95838 PH: 916/923-2180 FAX: 916/646-6383 E-Mail: Website: REP: Glen Wurster, Principal SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment. Alpine Bike Parks, LLC 8-1050 Millar Creek Road, Whstler, BC VON 1B1 PH: 604/962-1951 FAX: 604/962-8951 E-Mail: Website: REP: Judd De Vall, Principal SERVICE: Alpine Bike Parks is a full service design/build contractor specializing in bike parks & trail development. Aluminum Seating, Inc. (San Bernardino) PO Box 3310, San Bernardino, CA 92413 PH: 909/884-9449 FAX: 909/388-2187 E-Mail: Website: REP: Bonnie Gaudesi, Sales Manager SERVICE: Manufacturer of all aluminum outdoor bleachers, picnic tables & benches.

Aquatic Design Group (San Diego) 2226 Faraday Avenue, Carlsbad, CA 92008 PH: 760/438-8400 FAX: 760/438-5251 E-Mail: Website: REP: Randy Mendioroz, Scott Ferrell, Dennis Berkshire, Justin Caron SERVICE: Programming, planning, design and engineering services for competition, recreation and leisure aquatic facilities. Arch Pac, Inc. (San Diego) 1351 Distribution Way Suite 1, Vista, CA 92081 PH: 760/734-1600 FAX: 760/734-1611 E-Mail: Website: REP: Ken Moeller, AIA, ASLA SERVICE: Consulting Architects, Landscape Architects, Engineers & Planners specializing in aquatics, pools, and associated architecture.

Architerra Design Group, Inc. (San Bernardino) 10221-A Trademark Street, Rancho Cucamonga, CA 91730 PH: 909/484-2800 FAX: 909/484-2802 E-Mail: Website: REP: Richard Krumwiede, President; Gregg Denson, Director of Design; Jeff Chamlee, Director of Production SERVICE: Landscape architectural consulting services, new parks, park renovation, and streetscape design & construction documents. Associated Students, CSUF, Inc. (Orange) 800 N. State College Blvd., Fullerton, CA 92834 PH: 657/278-3648 FAX: 657/278-2503 E-Mail: Website: index/asp REP: Andrea Willer, Titan Recreation Director; Alison Wittwer, Aquatic & Safety Coordinator SERVICE: University Recreation program. Bellinger Foster Steinmetz Landscape Architecture, Inc. (Monterey) 425 Pacific Street, Suite 201, Monterey, CA 93940 PH: 831/646-1383 FAX: 831/373-8653 E-Mail: Website: REP: Mike Bellinger, Principal; Lee Steinmetz, Principal; Elke Ikeda, Associate SERVICE: Parks, trails and open space planning; Design for healthy and sustainable communities. Blair, Church & Flynn Consulting Engineers, Inc. (Fresno) 451 Clovis Ave., Suite 200, Clovis, CA 93612-1376 PH: 559/326-1400 FAX: 559/326-1500 E-Mail: Website: REP: Dave Briley, Landscape Architect SERVICE: BC&F provides civil engineering and landscape architecture services for parks, playgrounds, trails and athletic facilities.


New Express Fountain! Meets ADA for both the High and the Low fountains!

The Model 440 SM in green is In Stock and will ship within 5 Working days!

Your order must specify “Express Fountain” Husbands & Associates Northern California 800-821-9838

Great Western Park & Playground Southern California 800-453-2735

Most Dependable Fountains, Inc.™ 800-552-6331



Buyer’s Guide u Bobcat Company (Cass) 250 East Beaton Drive, West Fargo, North Dakota 58078 PH: 701/241-8700 FAX: 701/280-7860 E-Mail: Website: REP: Mike Kozbacher, Government Accounts Manager SERVICE: Compact equipment manufacturer.

Callander Associates Landscape Architecture, Inc. (Sacramento) 11180 Sun Center Drive, Suite 104, Rancho Cordova, CA 95670 PH: 916/631-1312 FAX: 916/635-9153 E-Mail: Website: REP: Erik Smith, Principal; Mark Slichter, Principal; Benjamin Woodside, Principal SERVICE: Landscape architects.

Broyhill, Inc. (Dakota) P.O. Box 475, Dakota City, NE 68731 PH: 402/987-3412 x34 FAX: 402/987-3601 E-Mail: Website: REP: Craig Broyhill, President SERVICE: Load and Pack - a one man refuse vehicle for parks & beaches.

Capitol Equipment, Inc. (Los Angeles) 2718 E. Huntington Drive, Duarte, CA 91010 PH: 626/357-3768 FAX: 626/359-3121 E-Mail: Website: REP: Joe & Sue Guarrera SERVICE: Portable steel equipment shelters, standard and custom sizes.

Bull Stockwell Allen (San Francisco) 300 Montgomery Street, Suite 1135, San Francisco, CA 94104 PH: 415/281-4720 FAX: 415/281-4721 E-Mail: Website: REP: David D. Ross, AIA, LEED A.P. SERVICE: Specialists in community and recreation centers, fitness and sports facilities, and senior and childcare centers. California Land Management (Santa Clara) 675 Gilman Street, Palo Alto, CA 94301-2528 PH: 650/322-1181 FAX: 650/322-1194 E-Mail: Website: REP: Eric R. Mart SERVICE: Provides professional park management, security, maintenance, ranger patrol & related services. California State Soccer Association South (Orange) 1029 S. Placentia Avenue, Fullerton, CA 92831 PH: 714/778-2972 FAX: 714/441-0715 E-Mail: Website: REP: John Weinerth, CEO; Luis Salcedo, Director of Competition & Membership Development SERVICE: The official state soccer association of USSF providing recreational youth and adult programs, coaching education and referee certification services.


CH Bull Company (San Mateo) 229 Utah Avenue, South San Francisco, CA 94080 PH: 650/837-8400 FAX: 800/229-2855 E-Mail: Website: REP: Andy Bull SERVICE: Stocking distributor, Genie lifts, Ridgid, ladders, material handling, safety equipment, including engineered fall protection systems. Coast Recreation Inc. (Orange) 3151 Airway Ave, Suite A-3, Costa Mesa, CA 92626-4620 PH: 714/619-0100 FAX: 714/619-0106 E-Mail: Website: REP: Tim Hodges, Gregg A. Rogers, Mike Eisert, Chad Barry, Michael Salcido SERVICE: Representing Landscape Structures, playground equipment, Landscape Brands Site Furnishings, and Icon Shelters in Southern California.

Columbia Cascade Company (Multnomah) 1300 S. W. Sixth Avenue, Ste. 310, Portland, OR 97201-3464 PH: 503/223-1157 FAX: 503/223-4530 E-Mail: Website: REP: Steve Kirn, Sales Mgr.; Ted Jonsson, Gordon , Jake and Josh Jurgenson, ParkPacific, Inc., 888/460-7275, FAX 925/210-0944; Reg and Deborah Nations, Pacific Site Complements, 888/770-7483, FAX 949/606-8697 SERVICE: TimberForm & PipeLine playground and outdoor fitness equipment, TimberForm site furnishings and CycLoops & CycLocker bicycle management products. Commercial Aquatic Services, Inc. (Orange) 1332 Bell Avenue 2-F, Tustin, CA 92780 PH: 877/794-6227 FAX: 877/794-6329 E-Mail: Website: REP: David Woodland, President, Heather Woodland, Director of Operations SERVICE: Sales, service, repairs and bulk chemicals for commercial pools. Community Works Design Group (Riverside) 4649 Brockton Avenue, Riverside, CA 92506 PH: 951/369-0700 FAX: 951/369-4039 E-Mail: Website: REP: Tim Maloney SERVICE: Landscape architects, park planning and design. Cornerstone Studios, Inc. (Orange) 106 W. 4th, 5th Floor, Santa Ana, CA 92701 PH: 714/973-2200 FAX: 714/973-0203 E-Mail: Website: REP: Don Wilson, ASLA SERVICE: Park planning, trail design, irrigation master planning, plan checking, sports field design, visual resource analysis.

Counsilman-Hunsaker (Los Angeles) 20725 S. Western Avenue, Suite 134, Torrance, CA 90501 PH: 310/327-1271 FAX: 310/217-4099 E-Mail: Website: REP: Doug Cook; Scott Hunsaker; Paul Graves SERVICES: Aquatic design, engineering and consulting, programming, facility impact studies, existing facility evaluations, and feasibility studies. Courts and Greens (Kern) 4039 B Well Tech Way, Bakersfield, CA 93308 PH: 661/587-4602 FAX: 661/587-4603 E-Mail: Website: REP: Gerald Ogden, Owner SERVICE: Sports and recreation construction and design. Crane Architectural Group (Orange) 110 E Wilshire Ave # 300, Fullerton, CA 92832-1934 PH: 714/525-0363 FAX: 714/525-9826 E-Mail: rcrane@cranearchitecturalgrp. com Website: REP: Rick Crane, Owner SERVICE: Architectural services: community centers, senior centers, sports complexes, concession stands, park restrooms, ADA improvements. Creative Recreational Systems, Inc. (Sacramento) P.O. Box 356, Folsom, CA 95630 PH: 916/638-5375 FAX: 916/638-5427 E-Mail: Website: REP: Paul Stanfel, President SERVICE: Distributing and installing commercial recreation equipment for 39 years. Playgrounds, safety surfacing, shades and more! Dahlin Group Architecture Planning (Alameda) 5865 Owens Drive, Pleasanton, CA 94588 PH: 925/251-7200 FAX: 925/251-7201 E-Mail: Website: REP: Karl Danielson, Principal; Gregor Markel, Associate/Senior Architect; Elaine Moal, Marketing Manger SERVICE: Architectural and planning services.


Full Body Workout

Cardiovascular Conditioning

StreetStriding uses almost every large muscle group in your body, including your heart. The health benefits of cardiovascular conditioning include increased circulation, decreased blood pressure and improvement in overall heart health.

Low Joint Impact

StreetStriding is like running on air – you get the natural jogging motion without pounding the pavement. StreetStriding is ideal for daily training and for rehabilitation from repetitive stress and injuries.

Weight Bearing

StreetStriding is weight bearing because you are standing on your feet, unlike bicycling and swimming. Weight bearing exercise leads to strong healthy bones and helps reduce the risk of osteoporosis.

Comfortable and Natural Upright Posture


Lose Weight Studies show that the StreetStrider burns 50% more calories than a bicycle and 13% more calories than a stationary elliptical. The high calorie burn rate helps you lose weight and burn fat while strengthening and toning your muscles.

Green Transportation Use your StreetStrider to commute to and from work or run local errands – no gas necessary! Outfit your StreetStrider to carry groceries, laptops, even kids or dogs.

Look Good. Feel Great.

The upright posture duplicates the natural jogging motion and provides excellent visibility. StreetStriding avoids the uncomfortable hunched-over position and pressure on sensitive areas that you experience on a bicycle.


Pulling and pushing arm levers works your biceps, triceps, chest, shoulders, back muscles. Moving the foot platforms works your quadriceps, hamstrings, and gluteus maximus. The intuitive lean-to-steer system engages your core muscles - abdominal muscles, obliques, hip flexors and lower back muscles.

Have FUN!

All Models Can Easily Be Folded For Easy Storage & Transportation









Universal CALIFORNIA PARKS & RECREATION • Trainer FALLStand 2012 Resistance Controller Riser Blocks Training Mat


Eastvale - Eastvale Community Center Jurupa Valley - Rancho Jurupa Park


Adel - Reed Bingham State Park Savannah - Skidaway Island State Park

Illinois Barrington - Barrington Park District


South Bend - South Bend Park & Recreation


Buyer’s Guide u Dave Bang Associates, Inc. (Orange) P.O. Box 1088, Tustin, CA 92781 PH: 800/669-2585 FAX: 800/729-2483 E-Mail: Website: REP: Pete Stokes SERVICE: Suppliers of high-quality park, playground, athletic equipment & site equipment since 1979. David Evans and Assoc. Inc. (San Bernardino) 4200 Concours, Ste 200, Ontario, CA 91764-7976 PH: 909/481-5750 FAX: 909/481-5757 E-Mail: Website: REP: Kim Rhodes, Chris Giannini, Greg Clark SERVICE: Multidisciplinary firm specializing in landscape architecture, civil and transportation engineering, surveying, and construction management. David Volz Design Landscape Architects, Inc. (Orange) 151 Kalmus Drive, Suite M-8, Costa Mesa, CA 92626 PH: 714/641-1300 FAX: 714/641-1323 E-Mail: Website: REP: David Volz, Landscape Architect, Leed AP; Gary Vasquez, Landscape Architect; Eric Sterling, Landscape Architect SERVICE: Award winning park planners and sports facility experts! DVD provides assistance with project planning budgets. Eagle Sports & Awards Company (Los Angeles) 19918 Bryant St., Winnetka, CA 91306 PH: 310/384-2540 FAX: 818/886-5554 E-Mail: Website: REP: Elliot Heffler, Owner SERVICE: Silk-screening, embroidery, awards, banners, advertising & promotional specialties. EasyTurf, Inc. (San Diego) 2750 La Mirada Drive, Vista, CA 92081 PH: 866/Easy Turf FAX: 760/888-8430 E-Mail: Website: REP: David Hartman, President; Mike Bray, Director of Business Development; Rick Morgan, National Accounts Manager SERVICE: FieldTurf playground turf is fall zone rated to twelve feet. It’s safe, soft, durable and beautiful.


EcoGreen Environmental, LLC (Orange) 24481 Alta Vista Drive #2, Dana Point, CA 92629 PH: 949/496-4104 FAX: 949/496-1730 E-Mail: Website: REP: Craig B. Stern, President; Mike Baldwin, Member SERVICE: Offering the world’s safest playground surfacing, FREE Pet Pouch dispensers and lowest cost oxo-biodegradable bags. ETrak-plus (Charleston) 1095 Playground Road, Charleston, SC 29407 PH: 877/513-8725 FAX: 843/763-3877 E-Mail: Website: REP: Jerry Plybon, Director of Business Development SERVICE: eTrak is a complete Parks and Recreation Management software solution. Field Paoli Architects (San Francisco) 150 California St., 7th Floor, San Francisco, CA 94111 PH: 415/788-6606 FAX: 415/788-6650 E-Mail: Website: REP: Mark Schatz SERVICE: Architectural design and planning. The Finals (Orange) 21 Minisink Avenue, Port Jervis, NY 12771 PH: 800/345-3485 E-Mail: Website: REP: Bill Fleitz, General Manager SERVICE: Manufacturer of swimwear and lifeguard apparel. Custom logo’s available. Goggles, caps, and training equipment. First Serve Productions (Contra Costa) 451 Starmont Court, Danville, CA 94526 PH: 925/872-3159 FAX: 925/552-7946 E-Mail: Website: REP: Chanel Thimlar, Manager; Dave Johnson, Estimator SERVICE: We are a full service tennis and basketball court repair and resurfacing company.

GameTime/MRC Recreation Northern California (Marin) 1030-B Railroad Avenue, Novato, CA 94945 PH: 415/899-9996 FAX: 415/899-9050 E-Mail: REP: Leo Seavey, General Manager SERVICE: Playground equipment, safety surfacing, site amenities, shade, splash pads/spray parks, outdoor exercise. Gates & Associates (Contra Costa) 2671 Crow Canyon Road, San Ramon, CA 94583 PH: 925/736-8176 FAX: 925/838-8901 E-Mail: Website: REP: Todd Young, Principal; Chuck Gardella, Sr. Associates; Vanessa Lindores, Associate SERVICE: Landscape Architecture. Glass Architects (Sonoma) 200 E Street, #100, Santa Rosa, CA 95404 PH: 707/544-3920 FAX: 707/544-2514 E-Mail: Website: REP: Eric M. Glass, AIA SERVICE: Architectural design and master planning. Specializing in indoor and outdoor aquatic, community and recreational facilities. Goric Marketing Group USA (Middlesex) P.O. Box 117, Ashland, MA 01721 PH: 877/467-4287 FAX: 508/881-0943 E-Mail: Website: REP: Laura Wilson, Sales Manager SERVICE: Cutting edge play equipment: unique playpoints, sensory and musical elements, and water/sand play systems. Great Western Park & Playground (Cache) 2598 West 5700 South, PO Box 97, Wellsville, UT 84339 PH: 800/453-2735 FAX: 435/245-5057 E-Mail: Website: REP - Nevada and UT: Steve Kyriopoulos, Owner-VP; California Reps: Scott Maynard; Nate Younker; Eric Molano; Tyler Kyriopoulos SERVICE: We offer playground equipment and safety surfacing, site furnishings, athletic equipment, pavilions, shades and more.

Greenfields Outdoor Fitness (Orange) 2625 South Orange Avenue, Santa Ana, CA 92707 PH: 888/315-9037 FAX: 866/308-9719 E-Mail: Website: REP: Aviv Arishay, Regional Manager SERVICE: Parks Equipment. Griffin Structures, Inc. (Orange) 385 2nd Street, Laguna Beach, CA 92651 PH: 949/497-9000 FAX: 949/497-8883 E-Mail: Website: REP: Roger Torriero, CEO, Frank Martinez, EVP, Kelly Boyle, EVP SERVICE: Construction/program manager for the public/private sector. Gro-Power, Inc. (San Bernardino) 15065 Telephone Avenue, Chino, CA 91710 PH: 909/393-3744 FAX: 909/393-2773 E-Mail: Website: REP: Brent Holden, President; David Diehl, Sales Representative; Jack Engberg, Sales Representative SERVICE: Park maintenance going Green? Gro-Power products are safe for the environment and naturally conserve water. Group 4 Architecture Research + Planning, Inc. (San Mateo) 211 Linden Ave, South San Francisco, CA 94080 PH: 650/871-0709 FAX: 650/871-7911 E-Mail: Website: REP: Dawn Merkes, President, Andrea Will, Architect, Associate; Jonathan Hartman, Architect, Associate SERVICE: Architectural, research and planning services. GSM Landscape Architects, Inc. (Napa) 1785 Third Street, Napa, CA 94559 PH: 707/255-4630 FAX: 707/255-7480 E-Mail: Website: REP: Gretchen McCann, President; Michael Rosales, Staff Landscape Architect; Bart Ito, Project Manager SERVICE: Award winning landscape architectural design for parks, sports fields, recreational and educational facilities throughout California.


u Buyer’s Guide

DO YOU ROCK? Visit us at the NRPA Booth #631



Buyer’s Guide u HAI, Hirsch & Associates, Inc. (Orange) 2221 E. Winston Rd. #A, Anaheim, CA 92806 PH: 714/776-4340 FAX: 714/776-4395 E-Mail: Website: REP: Patrick Hirsch, President SERVICE: Landscape architecture, park planning, master plans, sports facilities, redevelopment & public work projects. Hanson Associates (Orange) 275 Centennial Way, #211, Tustin, CA 92780-1945 PH: 714/368-1922 FAX: 714/368-1925 E-Mail: Website: REP: Juan Suarez, Estimator/CEO; Rick Suarez, Vice-President/Estimating SERVICE: 30+ years wholesale/installation: playgrounds, safety surfacing, athletic equipment, site furnishings, shades/shelters, bleachers. Harris Design (Alameda) 755 Folger Avenue, Berkeley, CA 94710 PH: 510/647-3792 FAX: 510/647-3712 E-Mail: Website: REP: Bill Harris, Principal SERVICE: Creative, community-based planning & design from concept through construction. Parks, trails, master plans, sports facilities, open space. Hermann & Associates (Riverside) 78365 Hwy 111, PMB 332, La Quinta, CA 92253 PH: 760/777-9131 FAX: 760/777-9132 E-Mail: Website: REP: Chris Hermann, President/CEO, Kristin Moore Hermann, Managing Director/CFO, Jose Estrada, Project Manager/Vice President SERVICE: Landscape architecture, planning and project management for community parks, sports parks and dog parks. Hilti, Inc. (Tulsa) P.O. Box 21148, Tulsa, OK 74121 PH: 800/950-6119 E-Mail: Website: REP: Paula Drake, Account Manager, Joshua Johnson, Regional Manager SERVICE: Construction & maintenance products and power equipment.


The HLA Group Landscape Architects & Planners, Inc. (Sacramento) 1050 Twentieth Street, Ste 200, Sacramento, CA 95811 PH: 916/447-7400 FAX: 916/447-8270 E-Mail: Website: REP: Steven Canada, ASLA; Greg Hauser, ASLA SERVICE: Landscape architecture and planning emphasizing parks and recreation, urban design, community design and land planning. Ian Davidson Landscape Architecture (Riverside) 3547 Market St., Riverside, CA 92501 PH: 951/683-1283 FAX: 951/683-4352 E-Mail: REP: Ian Davidson, President; Jennifer Potter, Director of Marketing SERVICE: Landscape architecture, site master planning and multi-disciplinary project development for park and recreational facilities. ID Edge, Inc. (Boulder) 686 S. Taylor Ave., Suite 105, Louisville, CO 80027 PH: 303/665-0405 FAX: 303/665-4026 E-Mail: Website: REP: Dianne Lippoldt, Operations Manager SERVICE: ID provides photo ID, key fob, wristband, and reusable name tag solutions to the parks and recreation industry. Inflatable 2000, Inc. (Los Angeles) 207 N. Aspan #6, Azusa, CA 91702 PH: 626/969-7780 FAX: 626/969-4480 E-Mail: Website: REP: Steve Gray, President SERVICE: Inflatable jumpers, slides, obstacle course, advertising balloons & more. Innovative Playgrounds Company LLC (Los Angeles) 12407 East Slauson Avenue, Unit D, Whittier, CA 90606 PH: 877/732-5200 FAX: 562/693-5199 E-Mail: Website: REP: Alvino Larios, President SERVICE: Sales, designs, and project management for playground/fitness equipment, safety surfacing, shade structures, and sport/site amenities.

Inspector Playground (Los Angeles) P.O. BOX 16654, Encino, CA 914166654 PH: 818/342-2262 FAX: 818/578-3408 E-Mail: Website: REP: Jim Stein SERVICE: Independent inspector, surface impact testing with Triax, early childhood certified, playground inspections, compliance certificates, insured. International Mulch Company (Saint Louis) 1 Mulch Lane, Bridgeton, MO 63044 PH: 314/336-1030 FAX: 314/336-1031 E-Mail: Website: REP: Mark Van Ronzalen, Dir. of Sales; Heather Golet, National Sales Manager SERVICE: International Mulch is the leading manufacturer of 100% recycled rubber mulch for landscapes & playgrounds. Jacobs, Inc. (Sacramento) 180 Promenade Circle, Ste. 300, Sacramento, CA 95834 PH: 916/929-3323 FAX: 916/929-1772 E-Mail: Website: REP: Jeff Townsend, Principal SERVICE: Landscape architectural and engineering design services for parks, recreation and open space projects. JetMulch (Santa Cruz) P.O. Box 1667, Capitola, CA 95010 PH: 866/306-8524 FAX: 831/462-2126 E-Mail: Website: REP: Phil Reiker, President/Manager SERVICE: Blown-In Mulch and ASTM certified playground materials. Jones & Madhavan (Ventura) 100 E Thousand Oaks Blvd Ste 211, Thousand Oaks, CA 91360-8134 PH: 805/777-8449 FAX: 805/777-8489 E-Mail: Website: REP: Nachi Madhavan, AIA; Doug Jones, PE. SERVICE: Planning, architecture & engineering services for public aquatic facilities.

KDB - Long Beach (Los Angeles) 10 Aquarium Way, Long Beach, CA 90802 PH: 562/308-7520 FAX: 562/308-7525 E-Mail: Website: SERVICES: KDB is a 40,000 sq. foot venue destination that specializes in entertainment and fun. Keenan & Associates (Los Angeles) 2355 Crenshaw Blvd., Suite 200, Torrance, CA 90501 PH: 310/212-3344 FAX: 310/787-8838 E-Mail: Website: REP: Betti Paquale, Assistant Vice President SERVICE: Loss Control Services, training and playground inspections and program consulting. Kidz Love Soccer (Santa Clara) 580 East Weddell Drive, Suite 2, Sunnyvale, CA 94089 PH: 408/252-1894 FAX: 408/252-3490 E-Mail: Website: REP: Peter Stanley SERVICE: Age-appropriate youth soccer instruction. Classes and camps for children 2-12 years of age. Klassen Corporation (Kern) 2021 Westwind Drive, Bakersfield, CA 93301 PH: 661/324-3000 FAX: 661/324-3900 E-Mail: Website: REP: Mark Delmarter, Director of Business Development; Robert Blair, Director of Architecture; Jennifer Blackwood, Director of Marketing SERVICE: Klassen Corporation provides integrated project delivery systems through architectural, general construction and construction management service. Knorr Systems, Inc. (Orange) 2221 Standard Ave, Santa Ana, CA 92707 PH: 714/754-4044 FAX: 714/754-7791 E-Mail: Website: REP: Mike Smith, Director of Sales SERVICE: Knorr Systems: quality aquatic equipment and services including: water treatment, filtration, recreation, maintenance, service contracts.




Buyer’s Guide u Knott’s Berry Farm (Orange) 8039 Beach Boulevard, Buena Park, CA 90620 PH: 714/220-5126 FAX: 714/220-5124 E-Mail: Website: REP: Janet Nakao, 8039 Beach Blvd., Buena Park, CA 90620-5002, PH 714/220-5126, FAX 714/220-5124 SERVICE: Knott’s Berry Farm is the place for group fun with 165 rides, shows and attractions. Kromer Co. LLC (Hennepin) 2328 Beach Blvd., Pacifica, CA 94044 PH: 763/746-4040 FAX: 763/746-4041 E-Mail: REP: Dustine Callahan, Sales & Marketing Manager; Ronn Ponath, President SERVICE: Athletic field grooming & painting equipment for natural grass & synthetic turf - save time and money. KTU + A Planning & Landscape Architecture (San Diego) 3916 Normal Street, San Diego, CA 92103 PH: 619/294-4477 FAX: 619/294-9965 E-Mail: Website: REP: Kurt Carlson, Principal; Cheri Blatner, Senior Associate; Sharon Singleton, Principal; SERVICE: Award winning planning and landscape architectural services for parks, recreation facilities, sports complexes, interpretive centers, open spaces and trails. KVO Industries (Sonoma) 1825 Empire Industrial Ct, Ste A, Santa Rosa, CA 95403 PH: 707/573-6868 FAX: 707/573-6888 E-Mail: Website: REP: Steve Vandyk, V.P. Marketing SERVICE: Provider of specialty sign products including porcelain enamel, high pressure laminate and framing systems.


L.A. Steelcraft Products, Inc. (Los Angeles) PO Box 90365, Pasadena, CA 911090365 PH: 626/798-7401 FAX: 626/798-1482 E-Mail: Website: REP: James Holt, President SERVICE: Equipment manufacturer: sports, playgrounds, schools, industry. Featuring fiberglass tables & benches, court & field equipment, bike racks, flagpoles & site amenities. LDA Partners, LLP (San Joaquin) 4 S. Central Court, Stockton, CA 95204 PH: 209/943-0405 FAX: 209/943-0415 E-Mail: Website: REP: Eric Wohle, Partner SERVICE: Architectural Services. Legacy Group (Contra Costa) 980 Garcia Avenue, Suite C, Pittsburg, CA 94565 PH: 925/427-1011 FAX: 925/473-0718 E-Mail: REP: David Gutridge, President; Greg Brewer, General Manager; Gary Clayton, Operation Manager SERVICE: Renovation & build framing, concrete work. Lincoln Equipment, Inc. (Contra Costa) 2051 Commerce Avenue, Concord, CA 94520 PH: 925/687-9500 FAX: 925/680-2825 E-Mail: Website: Rep: REP: Charles Luecker, President & CEO Lincoln Equipment, Inc. (Orange) 182 Viking Avenue Brea, CA 92821 PH: (714) 990-6015, (800)223-5450, FAX 714/990-4130 E-Mail: REP: Andrea Hickman, Office Manager SERVICE: Distributors of commercial swimming pool equipment, chemicals and aquatic supplies since 1954.

LPA, Inc. (Placer) 1548 Eureka Road #101, Roseville, CA 95661 PH: 916/772-4300 FAX: 916/772-4330 E-Mail: Website: REP: LPA Inc. (Placer),Roseville, CA; LPA Inc. (Orange) 5161 California Avenue Suite 100, Irvine, CA 92617, 949/2611001, Fax: 949/260-1190, E-mail:; REP: Kevin Sullivan, Principal (Roseville Office) Steve Kendrick, Principal (Roseville Office) Heather Van De Zilver, Business Development (Irvine Office) SERVICE: Sustainable design solutions in architecture, landscape architecture, planning, and interior design for community/senior centers, aquatics and parks. Mariposa Landscapes (Los Angeles) 15529 Arrow Hwy, Irwindale, CA 91706 PH: 626/960-0196 FAX: 626/960-8944 E-Mail: Website: REP: Terry Noriega, President SERVICE: Landscape Construction, Hardscape Construction, Landscape Maintenance, Tree Care, Indoor Plantscape. Marshall Austin Productions (Jefferson) 16778 Foxwood Lane, Morrison, CO 80465 PH: 303/988-2200 FAX: 303/988-1878 E-Mail: Website: REP: Roy Mertik, President SERVICE: The industry leader in the design and sale of mobile stages. Meyer & Associates Architecture (Orange) 23265 South Pointe Drive, Suite 102, Laguna Hills, CA 92653 PH: 949/380-1151 FAX: 949/380-8117 E-Mail: REP: Randall K. Meyer SERVICE: Architecture/Landscape Architecture; New/Renovated recreation facilities; Community/Senior Centers; Park Restrooms Facility Repair; ADA Improvements.

MIG, Inc. (Alameda) 800 Hearst Ave., Berkeley, CA 94710 PH: 510/845-7549 FAX: 510/845-8750 E-Mail: Website: MIG Pasadena: 169 N. Marengo Ave., Pasadena, CA 91101-1703, 626/7449872, FAX 626/744-9873 MIG Fullerton: 801 N. Harbor Boulevard, Fullerton, CA 92832, 714/871-3638, Fax 714/871-1188 MIG Davis: 613 G Street, Davis, CA 95616, 530/7539606, FAX 530/753-9608 REP: Sally McIntyre, Susan Goltsman, Tim Gilbert, Principal SERVICE: Landscape Architecture and planning for recreation, sports, park and open space and the public realm from visioning to construction documents. Miracle Playground Sales/Miracle Recreation (Riverside) 9106 Pulsar Ct, Ste C, Corona, CA 92883-4632 PH: 800/264-7225 FAX: 877/215-3869 E-Mail: Website: REP: Kevin Spence SERVICE: Innovative playground equipment , playground safety surfacing; park shelters & gazebos; tables, benches & athletic equipment & splashpads. Mity-Lite, Inc. (Utah) 1301 West 400 N., Orem, UT 84057 PH: 801/224-0589 FAX: 801/224-6191 E-Mail: Website: REP: Paula Dudash, Trade Show/Event Coordinator SERVICE: MITY-LITE is the leader in lightweight, durable folding tables, and folding & stacking chairs. Our award winning products come in a wide variety of sizes and styles. Most Dependable Fountains, Inc. (Shelby) 5705 Commander Dr., Arlington, TN 38002-0587 PH: 800/552-6331 FAX: 901/867-4008 E-Mail: Website: REP: Vince McGrory, Sales; Anita Beachum, Sales SERVICE: Outdoor drinking fountains, pet fountains, showers, misters, play towers, hydrants, jug fillers, handwash stations & grills.


u Buyer’s Guide Murdock-Super Secur (Los Angeles) P.O. Box 3527, City of Industry, CA 91744 PH: 800/591-9880 FAX: 626/855-4860 E-Mail: Website: REP: John S. Mitchell, Manager SERVICE: Pre-engineered buildings, restroom plumbing fixtures, drinking fountains, and water hydrants. Musco Sports Lighting (Orange) 4 Jenner, Suite 100, Irvine, CA 92618 PH: 949/754-0503 FAX: 949/754-0637 E-Mail: Website: REP: Michael Marchetti, Karin Pekala, Michael Higgins, Michael Winfrey, Paul Austad SERVICE: Providing sports lighting solutions for your budget, for the environment. MVE Institutional Inc. PlannersArchitecture Interiors (Orange) 1900 Main Street, Suite 800, Irvine, CA 92614 PH: 949/809-3380 FAX: 949/809-3381 E-Mail: Website: REP: Robert Simons, AIA; Judy Cheng, LEED AP SERVICE: MVE Institutional is an architecture, planning and interiors firm with over 35 years of experience. My Bark Co., Inc. (San Joaquin) P.O. Box 932, Linden, CA 95236 PH: 209/786-4042 FAX: 209/786-4043 E-Mail: Website: REP: Mary Yelton, President SERVICE: ReadyPlay, EWF from virgin forestwood, bark products, colored enhanced mulches and soil amendments. Nasco (Stanislaus) P.O. Box 101, Salida, CA 95368 PH: 209/545-1600 FAX: 209/543-1244 E-Mail: Website: REP: Jim Felt, Director of Sales; Donna Cervantes, Store Manager SERVICE: Nasco Modesto provides a widely diversified selection of arts, crafts and recreational products for all ages.

Natural Structures (Baker) P.O. Box 270, Baker City, OR 978140270 PH: 541/523-0224 FAX: 541/523-0231 E-Mail: Website: REP: Trudy England & Leslie Maiwald SERVICE: Designs, engineers and manufactures: water and pool slides, shelters, pavilions, kiosks, gazebos and site furnishings. Neptune-Benson, Inc. (Kent) 6 Jefferson Dr., Coventry, RI 02816 PH: 401/821-2200 FAX: 401/821-7129 E-Mail: Website: http://www.neptunebenson. com/ REP: Matthew Moriarty, Sales Representative SERVICE: Leading Manufacturer of aquatic filtration systems for waterparks, aquatic centers featuring the Defender Regenerative Media Filter. NGI Sports a Division of River City Athletics (Hamilton) 2807 Walker Road, Chattanooga, TN 37421 PH: 800/835-0033 FAX: 423/499-8882 E-Mail: Website: REP: Cory Brisbin, West Coast Sales; Richard Burke, CEO/COO SERVICE: TITAN TRAX SHIELD® - TN, an affordable and durable solution to cracked tennis courts. Guaranteed crack-free. Noll & Tam Architects (Alameda) 729 Heinz Avenue #7, Berkeley, CA 94710 PH: 510/649-8295 FAX: 510/649-3008 E-Mail: Website: REP: Janet Tam, Principal SERVICE: Architectural design, programming and planning for recreation/ community/senior centers and other civic buildings.



Buyer’s Guide u NTD Architecture (Placer) 200 Auburn Folsom Rd Ste 200, Auburn, CA 95603 PH: 530/888-0999 FAX: 530/888-7336 E-Mail: Website: REP: Jordan Knighton, AIA, 200 Auburn Folsom Rd Ste 200; Bruce Thomas, AIA, 9655 Granite Ridge Drive Ste 400, San Diego, CA 92123; Jay Tittle, AIA, 2025 Financial Way, Suite 106, Glendora, CA, 91741-4692 SERVICE: Architectural programming, planning and design for recreational facilities, civic and community centers and aquatic complexes. NUVIS (Orange) 3151 Airway Avenue, Suite J-3, Costa Mesa, CA 92626 PH: 714/754-7311 FAX: 714/754-7346 E-Mail: Website: 5 Crow Canyon Ct. #110, San Ramon, CA 94583 (Contra Costa County) REP: Leslee A. Temple, FASLA, President, (714) 754-7311 SERVICE: NUVIS landscape architecture - over 40 years of design solutions for people, environments, and experiences worldwide. O’Dell Engineering (Stanislaus) 1165 Scenic Drive, Suite B, Modesto, CA 95350 PH: 209/571-1765 x102 FAX: 209/571-2466 E-Mail: Website: REP: Chad Kennedy, Landscape Architect; Randall O’Dell, Owner; Keith Christensen, Landscape Architect SERVICE: Multi-disciplinary firm providing landscape architecture, civil engineering, land surveying and 3D laser scanning. Outdoor Creations, Inc. (Shasta) P.O. Box 50, Round Mountain, CA 96084 PH: 530/337-6774 FAX: 530/337-6675 E-Mail: Website: REP: Scott Puhlman SERVICE: Precast concrete site furnishings, includes picnic tables, benches, BBQs, fire pits, planters, signs and concrete products for outdoor use.


Pacific Design Concepts/Little Tikes Commercial - Southern California PO Box 1909, Huntington Beach, CA 92647 PH: 714-846-4885 FAX: 714-846-3485 E-Mail Website: REP: Scott Muscolo SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment. Pacific Park At the Santa Monica Pier (Los Angeles) 380 Santa Monica Pier, Santa Monica, CA 90401 PH: 310/260-8744 x253 FAX: 310/899-1826 E-Mail: Website: REP: Sarah McCann, Marketing Sales Manager SERVICES: Family amusement park located at the Santa Monica Pier. Park and Restroom Structures, Inc. (Spokane) P.O. Box 13280, Spokane, WA 99213 PH: 509/922-2422 FAX: 509/922-2522 E-Mail: Website: REP: Nick Bianco, President SERVICE: Prefabricated & precast concrete restroom, shower, concession & utility structures for parks & recreation department. Patterson-Williams Athletic Manufacturing Company (Maricopa) 140 N. Gilbert Road, Mesa, AZ 85203 PH: 800/687-5768 FAX: 480/962-5290 E-Mail: Website: REP: Pete Stokes; Tom O’Keefe SERVICE: Manufacture of top-quality athletic, park & site equipment. PD Play (San Diego) 2458 South Santa Fe Ave., Vista, CA 92084 PH: 760/597-5990 FAX: 760/597-5991 E-Mail: Website: REP: John Ogden, President SERVICE: Designs and manufactures, in California, environmentally friendly commercial play structures, site furnishings, and poured-in-placed rubberized surfacing.

PIER 39 (San Francisco) P.O. Box 193730, San Francisco, CA 94119-3730 PH: 415/705-5500 FAX: 415/981-8808 E-Mail: Website: REP: Jodi Cumming, Manager, Travel Industry Sales SERVICE: PIER 39, San Francisco’s Premier Bay Attraction, includes 110 shops, 13 restaurants and numerous attractions. Pilot Rock Site Products R.J. Thomas Mfg. Co., Inc. (Cherokee) P.O. Box 946, Cherokee, IA 51012-0946 PH: 800/762-5002 FAX: 712/225-5796 E-Mail: Website: REP: Customer Service Dept. SERVICE: Manufacturing and direct sales of park grills, picnic tables, benches, campfire rings, trash receptacle holders, etc. The Planning Center /DC&E (Alameda) 1625 Shattuck Avenue 3rd Floor, Berkeley, CA 94709 PH: 510/848-3815 FAX: 510/848-4315 E-Mail: Website: REP: Sarah Sutton, Principal; Melissa Erikson, Sr. Associate; Isabelle Minn, Assoc. Principal SERVICE: Landscape architecture, park design, public outreach, master planning, open space and trail design, environmental review. Play Foundations Inc. (San Diego) 179 Roymar Road, Suite E, Oceanside, CA 92058 PH: 760/721-2993 FAX: 760/721-3837 E-Mail: Website: REP: Jack Cox, President/CEO SERVICE: Certified installer of leading playground, recreational equipment and surfacing manufacturers. Quality maintenance services for existing playgrounds.

PlayCore (Hamilton) 401 Chestnut Street Suite 310, Chattanooga, TN 37402 PH: 423/425-3168 E-Mail: Website: REP: Anne-Marie Spencer, VP Marketing; Bob Farnsworth, CEO; Lisa Moore, VP Strategic Services SERVICE: PlayCore helps build stronger communities by advancing play through research, education, partnerships, and products. Playcraft Direct, Inc. (Josephine) 123 North Valley Dr., Grants Pass, OR 97526 PH: 888/571-7640 FAX: 541/244-2196 E-Mail: Website: REP: Kurt Krauss, CEO; Toney Lewis, Sales Manager SERVICE: Seller of playground equipment (commercial type). Playgrounds Unlimited (Santa Clara) 1175 Willow Avenue, Sunnyvale, CA 94086 PH: 408/244-9848 FAX: 408/244-9847 E-Mail: Website: REP: Michael Altieri, CEO; Joe Mendes, President SERVICE: Construction services; site preparation; play equipment; water play; shade shelter installation; Pour-inplace & synthetic turf safety surface. PlaySafe, LLC (Bernalillo) PO Box 66056, Albuquerque, NM 87193-6056 PH: 505/899-9532 FAX: 505/899-2666 E-Mail: Website: REP: Sam “Butch” DeFillippo SERVICE: Playground audits, maintenance training, strategic master plan development, feasibility studies, expert witnesses & recreation program development.


u Buyer’s Guide Poms & Associates (Los Angeles) 5700 Canoga Avenue #400, Woodland Hills, CA 91367 PH: 714/731-8444 FAX: 818/449-9321 E-Mail: Website: REP: Phil Combest, Sr. Mgr., Risk Services SERVICES: Loss control, risk management, safety services, general parks and playground consulting and auditing services.

Qualite Sports Lighting (Hillsdale) 250 Industrial Drive, Hillsdale, MI 49242 PH: 800/933-9741 FAX: 517/439-1194 E-Mail: Website: REP: Jim Smith, Sales Representative Southern California SERVICE: Specializing in sports lighting, poles and controls, energy efficient and maintenance.

Public Restroom Company (Washoe) 9390 Gateway Drive, Suite 102, Reno, NV 89521-2994 PH: 888/888-2060 FAX: 888/888-1448 E-Mail: Website: REP: Chuck Kaufman, President; Kathy Kaufman, Advertising Mgr.; Chad Kaufman, V.P. Sales; Marie Hunt, Sales Administration Pat McBride, Sales; Katie Kaufman, Project Development Manager SERVICE: Public Restroom Company is a design build specialist for “odor free, vandal resistant, park restroom and concession buildings.

Recology Grover Environmental Products (Stanislaus) P.O. Box 128, Westley, CA 95387 PH: 866/764-5765 FAX: 209/545-8873 E-Mail: REP: Vince Tye, Sales Manager; Dawn Ramsey, Administrative Assistant SERVICE: We provide WonderPlay playground surface material to schools, municipalities & homeowners.

Public Sector Software LTD P.O. Box 9000Leamington SPA CV31 9DX, England, PH: 00 (44) 1926 800 800 FAX: (44) 1474 335053 E-Mail: Website: REP: Margaret Baker, Training Director; Trevor Baker, CEO; David Gent, Managing Director SERVICE: Inspect playgrounds the quick, easy and green way. Inspect on your smartphone, manage on your computer. Quadriga Landscape Architecture & Planning (Sacramento) 2613 J Street, Sacramento, CA 95816 PH: 916/441-2129 E-Mail: Website: REP: Christine Talbot, Associate Principal; Russ Mallard, Landscape Architect SERVICE: Landscape architectural and planning services.

Recreation Republic (San Diego) S. CA Office: 7668 El Camino Real, Suite 104-287, Carlsbad, CA 92009 PH: 760/510-1886 FAX: 760/282-7082 E-Mail: Website: REP: Suzanne Anderson, President; Mark Anderson, V.P. N. CA. Office: 151 Petaluma Blvd., Unit 212, Petaluma, CA 94952 (888) 843-6128 SERVICES: Playgrounds (Kompan), Aquatic climbing walls, Splashpads, waterslides, site furnishings, shelters, boulder/net climbers, surfacing, skate parks. RecWest Outdoor Products, Inc. (Ventura) 31316 Via Colinas, #118, Westlake Village, CA 91362 PH: 818/735-3838 FAX: 818/735-9612 E-Mail: Website: REP: Mike Bennett, President SERVICE: Representing Landscape Structures Inc. - park, playground and skate park equipment.



Buyer’s Guide u RHA Landscape Architects Planners, Inc. (Riverside) 6216 Brockton Avenue, Suite 212, Riverside, CA 92506 PH: 951/781-1930 FAX: 951/686-8091 E-Mail: Website: REP: Randy Hlubik, President; Doug Grove, Principal SERVICE: Park & sports facility planning, LEED certified, water conservation design, community consensus building, park rehabilitation. Richard Fisher Associates (Orange) 2001 East First St., Ste 160, Santa Ana, CA 92705 PH: 714/245-9270 FAX: 714/245-9275 E-Mail: Website: REP: Richard Fisher, President SERVICE: Professional consulting services for parks & recreation facilities, master planning/design, construction management, landscape maintenance/water management. RJM Design Group, Inc. (Orange) 31591 Camino Capistrano, San Juan Capistrano, CA 92675 PH: 949/493-2600 FAX: 949/493-2690 E-Mail: Website: No. California Office: 601 University Ave. Suite 181, Sacramento, CA 95825 PH: 916/570-2050 FAX 916/570-2233 email: REP: Bob Mueting, Larry Ryan (Southern CA - Corporate Office) John Courtney (Northern CA Office) SERVICE: Park and Sports Facility Master Planning and Design; Park and Recreation Master Planning; Landscape Architecture LEED Certified; Community Consensus Building. Roaring Camp Railroads (Santa Cruz) Attention Paul Nakamoto Box G-1, Felton, CA 95018 PH: 831/335-4484 FAX: 831/335-1702 E-Mail: Website: REP: Pamela Elwood, Group Sales Manager, SERVICE: An 1880s theme park with authentic steam train excursions through redwoods, with delicious chuckwagon BBQ & excursions to Santa Cruz Beach Boardwalk.


Robertson Industries, Inc. (Maricopa) 4401 E Baseline Road, Suite 105, Phoenix, AZ 85042 PH: 800/858-0519 FAX: 602/340-0402 E-Mail: Website: Northern California: 2442 Estand Way, Pleasant Hill, CA 94523 Southern California: 16059 Foothill Blvd, Irwindale, CA 91706 REP: Richard Hawley, Corporate VP/GM SERVICE: Robertson Industries, Inc. sells, manufacturers and installs safety surfaces - TotTurf and TotTurf Synthetic Plus. RockCraft Designs 8-1865 Sargent Avenue, Winnipeg, MB R3H OE4 PH: 866/786-1635 FAX: 204/774-6099 E-Mail: Website: REP: Ken Crozier, President; Cathy Kleeman, Sales & Marketing SERVICE: Bouldering = Fun + Fitness Our concrete boulders promote: coordination, agility, muscle development, social and cooperative play. ROMTEC, Inc. (Douglas) 18240 N. Bank Road, Roseburg, OR 97470 PH: 541/496-3541 FAX: 541/496-0803 E-Mail: Website: REP: Ryan Smith, National Sales Manager SERVICE: Romtec designs, manufactures and installs pre-engineered restrooms, restroom-shower, restroom-concession, shelter-pavilions and multi-use building. Ross Recreation Equipment (Sonoma) 100 Brush Creek Road #206, Santa Rosa, CA 95404 PH: 707/538-3800 FAX: 707/538-3826 E-Mail: Website: REP: Ewing Philbin & Cheri Yokoi; Chris Tait, P.O. Box 861, Folsom, CA 95763, 916/985-6349, FAX 916/985-6421; Liz Riehl, 229 Sea Ridge Road, Aptos, CA 95003, 831/689-9110, FAX 831/6899112 SERVICE: 40 years of providing superior products and service with attention to quality, safety and design.

Rowley International Inc (Los Angeles) 2325 Palos Verdes Dr West, Suite 312, Palos Verdes Estates, CA 90274-2755 PH: 310/377-6724 x21 FAX: 310/3778890 E-Mail: Website: REP: Bill Rowley SERVICE: Specialists in aquatic design, engineering and consulting. Over 30 years experience in municipal aquatic facilities.

S & S Worldwide (New London) 75 Mill Street, P.O. Box 513, Colchester, CT 06415 PH: 800/243-9232 FAX: 800/566-6678 E-Mail: Website: REP: Sandy Cervini, Bids & Contracts Manager; Brian Ennis, Sales Representative SERVICE: SpectrumTM and Gator Skin® sports equipment, Color Splash!® arts & craft, and early childhood educational supplies.

Royston, Hanamoto Alley & Abey (Marin) 225 Miller Avenue, Mill Valley, CA 94941 PH: 415/383-7900 FAX: 415/383-1433 E-Mail: Website: REP: Cordy Hill, Principal SERVICE: Landscape architecture, site planning, master planning, urban design, and recreation planning services locally, nationally and internationally.

Safeplay By Design, Inc. (Sacramento) 9666 Sheldon Road, Elk Grove, CA 95624-9437 PH: 916/647-0912 E-Mail: Website: REP: David Spease, Landscape Architect SERVICE: Certified Playground Safety Inspections, inspection programs, safety training, ADA inspections and Landscape\ Architectural services.

RRM Design Group (San Luis Obispo) 3765 South Higuera Street, Suite 102, San Luis Obispo, CA 93401 PH: 805/543-1794 FAX: 805/543-4609 E-Mail: Website: REP: Jeff Ferber, Principal SERVICE: RRM Design Group designs award-winning recreation areas by collaborating with people who use them.

Safety Play, Inc. (Los Angeles) 7095 Hollywood Blvd #1308, Los Angeles, CA 90028 PH: 888/878-0244 FAX: 888/878-0244 E-Mail: Website: www.mindspring. com/~safetyplay REP: Scott Burton Florida Office: 10460 Roosevelt Blvd., #295, St. Petersburg, FL 33716-3821 SERVICE: Playground audits, inspection tool kits, expert witness, safety manuals, safety classes, planning/design services, safety signs/labels.

RWP Landscape Materials (Los Angeles) 1313 E Phillips Blvd, Pomona, CA 91766-5431 PH: 877/476-9797 FAX: 909/868-1162 E-Mail: Website: REP: Hank Egigian, General Sales Manager; Patti Mashikian, Sales Associate; Chris Kiralla, President SERVICE: RWP FIBER FALL-Impact attenuating and ADA wheelchair accessible engineered wood fibers for playground safety surfacing.

SAMLARC - Rancho Santa Margarita Landscape and Recreation Corp. (Orange) 22342A Avenida Empresa, #102A, Rancho Santa Margarita, CA 92688 PH: 949/209-5082 FAX: 949/589-6603 E-Mail: Website: REP: Dennis Moss, Parks & Facility Operations Manager; Megan Loel-Yuen, Community Services Lifestyle Manager; Patrick White, Park Use and Sports Field Manager SERVICE: Master Homeowners Association with 13 parks that provides recreation programs and special events.


u Buyer’s Guide Sator Sports, Inc. (Los Angeles) 1536 W. 228th Street, Unit B, Torrance, CA 90501 PH: 310/602-0127 FAX: 310/602-0160 E-Mail: Website: REP: Milton Cursage, CEO; Tabatha Villa, Sales Manager SERVICE: Retail soccer equipment company (web/catalog).

South Bay Foundry (San Diego) 9444 Abraham Way, Santee, CA 92071 PH: 619/956-2780 FAX: 619/956-2788 E-Mail: Website: REP: Linda Jewitt, Outside Sales SERVICE: Manufacturer: benches, trash receptacles, tree/trench grates, bollards, storm water filters, walnut wattles, restoration, preservation.

Schmidt Design Group, Inc. (San Diego) 2655 Fourth Avenue, San Diego, CA 92103 PH: 619/236-1462 FAX: 619/236-8792 E-Mail: Website: REP: Glen Schmidt, President; Jeff Justus, Senior Associate SERVICE: Landscape architecture, park planning, and design that balances artistic expression with environmental sensitivity.

Southern California Municipal Athletic Federation (Los Angeles) P.O. Box 3605823 Lexington Gallantin Road, South El Monte, CA 91733 PH: 626/448-0853 x16 FAX: 626/4485219 E-Mail: Website: REP: Tim Ittner, Executive Director SERVICE: Professional training, education and networking; insurance services; sport rules, training and competition for youth and adults.

SCI Consulting Group (Solano) 4745 Mangels Blvd., Fairfield, CA 94534 PH: 707/430-4300 FAX: 707/430-4319 E-Mail: Website: REP: Gerard Van Steyn, President; John Bliss, Senior Engineer; Lauren Crain, Administrative Assistant SERVICE: New revenue feasibility studies, ballot measures, assessment district formations and administration.

Southern California Tennis Assoc (Los Angeles) P.O. Box 240015, Los Angeles, CA 90024-9115 PH: 310/208-3838 x239 FAX: 310/824-7691 E-Mail: Website: USTA Northern California

Shade Structures (Orange) 350 Kalmus Dr, Costa Mesa, CA 92626 PH: 714/427-6981 FAX: 714/427-6982 E-Mail: Website: REP: Rachel Middleton, Sales Administration SERVICE: Shade Structures’ Modular and custom fabric structures screen the sun and keep the fun! Sof’ Solutions Inc. (Salt Lake) P.O. Box 667, Draper, UT 84065 PH: 801/523-2452 FAX: 801/501-0762 E-Mail: Website: REP: Elouise Bird SERVICE: Sof ‘ Solutions is your solution for recreational surfacing. Wet or dry, indoor or out, you’re covered.

ULCA Campus 420 Charles E. Young Drive West Los Angeles, CA 90024 REP: Melanie Bischoff, Community Dev. Coordinator SERVICE: To promote & develop the growth of tennis in Southern California. SpectraTurf (Riverside) 500 E. Rincon Street #100, Corona, CA 92879-1352 PH: 800/875-5788 FAX: 951/734-3630 E-Mail: Website: REP: Chris Wolf, General Manager; Rick Denney, Installation Manager SERVICE: Playground safety tiles and poured-in-place surfacing manufactured in California, factory-certified installers. ADA and planning specialists on staff.


royston hanamoto alley & abey landscape architects + planners





community Mill Valley San Francisco

415 383 7900 415 861 7900


Buyer’s Guide u Spohn Ranch, Inc. Custom Skate Parks (Los Angeles) 6824 S. Centinela Avenue, Los Angeles, CA 90230 PH: 626/330-5803 FAX: 626/330-5503 E-Mail: Website: REP: Aaron Spohn, Kirsten Bradford SERVICE: Skate park design, construction, operation and insurance. The leader in responsible skatelite, concrete and hybrid parks. Sport Rock Int’l Inc. (San Luis Obispo) P.O. Box 32, Pismo Beach, CA 93448 PH: 805/481-5686 FAX: 805/489-6451 E-Mail: Website: REP: Mike English, Sales Rep SERVICES: Boulders; park and garden art and playground structures. SportaFence Marketing Enterprises, LLC (Sacramento) 2126 Riggs Avenue, Sacramento, CA 95835 PH: 916/715-6287 E-Mail: Website: REP: Dan Gentry, President; Rick Kirkwood, Vice-President; Joan Drayton, Vice President, CFO SERVICE: Professional grade chain link portable fencing for sports and special events activities. Sports Field Turf Services (San Bernardino) 10210 Baseline Road #173, Alta Loma, CA 91701 PH: 909/229-9519 E-Mail: Website: REP: M. Johnson, Manager SERVICE: Verti-Drain deep fine aerification/Decompaction sales/installation of calcined d.e. permanently reduces water up to 50%. Sports Turf Solutions (Monterey) 29001 Falcon Ridge Road, Salinas, CA 93908 PH: 831/484-2138 FAX: 831/484-2139 E-Mail: Website: REP: Parker Wood SERVICE: Athletic field safety testing specializing in G-max testing of synthetic and natural turf sports fields.


Sportsites (Utah) 762 S. 1500 E., Pleasant Grove, UT 84062 PH: 888/600-6100 FAX: 888/901-6300 E-Mail: Website: REP: Bud Lethbridge, CEO SERVICE: Parks & Recreation software solutions. SSA Landscape Architects, Inc. (Santa Cruz) 303 Potrero Street, 40-C, Santa Cruz, CA 95060 PH: 831/459-0455 FAX: 831/459-0484 E-Mail: Website: REP: Steven Sutherland, Principal SERVICE: Award winning parks & recreation master planning, community workshops/consensus building, construction documentation/administration. Stantec Consulting Inc. (Sacramento) 1201 J Street, Studio 100, Sacramento, CA 95814 PH: 916/569-2500 FAX: 916/921-9274 E-Mail: Website: REP: Todd W. Rhoads, ASLA, Vice President; Paul A. Marcillac, Principal Landscape Architect SERVICE: Parks and recreation planning and design including master planning, facilitation, sports field design and documentation. Stonehenge Signs (Placer) 107 Buena Vista Ct, Roseville, CA 95747 PH: 916/201-3570 E-Mail: Website: REP: Frankie Tapia, Robert Conover, Diane Conover SERVICE: Providing natural engraved stone signage, tailored to each park’s unique character for over 30 years. Stover Seed Co. (Los Angeles) P.O. Box 861715, Los Angeles, CA 90086 PH: 800/621-0315 FAX: 213/626-4920 E-Mail: Website: REP: John McShane, President SERVICE: Stoverfield seed mixtures, turfgrass and wildflower seed, native seeds for erosion control.

StreetStrider International (Fresno) 7042 N. West Ave, Ste 110, Fresno, CA 93711 PH: 310/295-1965 FAX: 310/295-1965 E-Mail: Website: REP: Dan Theade, Director of Operations; Garrett Watkins, CEO SERVICE: 3Wheel Elliptical Bike, combines benefits of jogging, skiing and cycling, without physical stresses on your body. TMT Enterprises, Inc. (Santa Clara) 1996 Oakland Rd., San Jose, CA 95131 PH: 408/432-9040 FAX: 408/432-9429 E-Mail: Website: REP: Matt Moore, Operations Manager; Eric Buckelew, Sales Manager SERVICE: Bulk material supplier: Baseball surfaces, playground materials, top dress sand, topsoil, soil mixes, decomposed granite, organics. Trailscape (Placer) 168 Grace Street, Auburn, CA 95603 PH: 530/852-5155 E-Mail: Website: REP: Randy Martin, President SERVICE: Design and Construction of Creative and Sustainable Natural Surface Trails. Tri Active America (San Luis Obispo) 178 4th Street, Suite 101, Grover Beach, CA 93433 PH: 800/587-4228 FAX: 805/595-1042 E-Mail: Website: REP: Chris Litvinchuk, Co-Director of Sales SERVICE: Outdoor exercise equipment for parks, community centers, active aging communities, schools and other organizations. TRK Playground Safety, L.L.C. (Madera) 46853 Chukchansi Road, Coarsegold, CA 93614 PH: 559/642-4939 E-Mail: Website: REP: Timothy R. Kelly, CPRS, Owner/ Manager SERVICE: Statewide; playground audits and inspections; attenuation surface impact testing; playground design; and safety education and awareness.

Trueline (Riverside) 1651 Market St Ste B, Corona, CA 92880 PH: 951/817-0777 FAX: 951/817-0770 E-Mail: Website: REP: Ed Kruse, Owner SERVICE: Resurfacing of tennis courts, basketball courts, game courts, playgrounds, striping, installation of equipment and refurbishment. Turf Star, Inc. (Alameda) 2438 Radley Court, Hayward, CA 94545 PH: 800/585-8001 FAX: 510/785-3576 E-Mail: REP: Chuck Talley, Sales Manager, 800/585-8001 x7928, FAX 800/2411997 SERVICE: Commercial mowing equipment & irrigation. Verde Design, Inc. (Santa Clara) 2455 the Alameda, Suite 200, Santa Clara, CA 95050 PH: 408/985-7200 FAX: 408/985-7260 E-Mail: Website: REP: Derek McKee, Principal; Corbin Schneider, Sr. Project Manager SERVICE: Multi-disciplinary office of landscape architects and civil engineers with a focus on community projects. Virtual Sports, Inc. (Clark) 11444 Steponia Bay Street, Las Vegas, NV 89141 PH: 702/896-1960 FAX: 702/896-2194 E-Mail: Website: REP: Philip Chauvet, President SERVICE: Monster Basketball, Monster Soccer, Splashball, Adult trikes. Adult to child games, play anywhere! Vortex Aquatic Structures Int’l (Riverside) 9106 Pulsar Ct, Ste C, Corona, CA 92883-4632 PH: 877/886-7839 FAX: 514/335-5413 E-Mail: Website: REP: Kevin Spence, General Manager SERVICE: Vortex designs and manufacturers Aquatic Playground Solutions: Splashpad®, ElevationTM multilevel interactive structures, PoolplayTM and Spray pointTM.


u Buyer’s Guide Water Odyssey By Fountain People, Inc. (Hays) P.O. Box 807, 4600 Hwy. 123, San Marcos, TX 78667-0807 PH: 512/392-1155 FAX: 512/392-1154 E-Mail: Website: REP: Bill Hachmeister, AFO, National Sales Manager SERVICE: Leading manufacturer of aquatic playground and fountain equipment. Waterplay Solutions Corp. 1451 B. Ellis St., Kelowna, BC V1Y 2A3 PH: 250/712-3393 FAX: 250/861-4814 E-Mail: Website: REP: Tai Kolenko, Sales & Marketing Coordinator SERVICE: Waterplay is a world-wide provider of aquatic play features, slide activity centers, urban water features and water management systems. The Wax Museum At Fisherman’s Wharf (San Francisco) 145 Jefferson Street, Suite 500, San Francisco, CA 94133 PH: 415/202-0402 FAX: 415/771-9248 E-Mail: Website: REP: Jeanette Guire SERVICE: Visit over 275 famous movie stars, world leaders and sports heroes in over 35 scenes. WCCR Construction (San Bernardino) 2910 S. Archibald Avenue #A370, Ontario, CA 91761 PH: 909/465-1111 FAX: 866/887-9720 E-Mail: Website: REP: John Buck, VP SERVICE: General engineering contractor, playground install, sitework, concrete construction. Wenger Corp. (Steele) 555 Park Drive, PO Box 448, Owatonna, MN 55060 PH: 507/455-4100 FAX: 507/455-4258 E-Mail: Website: REP: Chris Storjohann SERVICE: Our indoor and outdoor performance equipment includes the Showmobile, Stagemobile, Inflatable Shell and Portable Staging.

West Coast Arborists, Inc. (Orange) 2200 E. Via Burton Street, Anaheim, CA 92806 PH: 714/991-1900 FAX: 714/956-3745 E-Mail: Website: REP: Victor Gonzalez, Director of Marketing; Patrick Mahoney, President; Andy Trotter, Vice President-Field Operations SERVICE: WCA provides public agencies, school districts, and colleges with urban forestry management and maintenance services. West Coast Rubber Recycling (San Benito) 1501 Lana Way, Hollister, CA 95023 PH: 831/634-2800 FAX: 831/634-2801 E-Mail: Website: www.groundrubbersolutions. com REP: Cameron Wright, President SERVICE: Tire hauling, collecting, and recycling. Providing rubber for playgrounds, turf infill, pour-in-place buffings. Whitewater West Industries Ltd 6700 McMillan Way, Richmond, BC V6W 1J7 PH: 604/273-1068 FAX: 604/273-4518 E-Mail: whitewater@whitewaterwest. com Website: REP: Steve Brinkel, Vice President and General Manager of Parks & Recreation SERVICE: WhiteWater is the global leader in waterpark design, engineering, manufacturing and installation. Who Built Creative Builders Inc. (Sonoma) P.O. Box 5207, Petaluma, CA 94955 PH: 707/763-6210 FAX: 707/658-2513 E-Mail: Website: REP: Jana Gebhardt, Owner SERVICE: Installation of Play Equipment and Athletic Equipment.


Willdan Group, Inc. (Orange) 2401 E. Katella Ave #300, Anaheim, CA 92806 PH: 714/940-6300 FAX: 714/940-4935 E-Mail: Website: REP: John Hidalgo, Director of Landscape Architecture SERVICE: Willdan assists public agencies in the design and master planning of parks and recreation developments. Wireless Telematics, LLC (San Diego) P.O. Box 1149, La Jolla, CA 92038-1149 PH: 858/864-8263 E-Mail: Website: REP: Allan Ross; Greg Kimmel, President SERVICE: Web-based, automatic outdoor lighting control. Replaces timers and photocells, Control recreation venue wirelessly. Retrofits easily.

WLC Architects, Inc. (San Bernardino) 8163 Rochester Ave, Ste 100, Rancho Cucamonga, CA 91730 PH: 909/987-0909 FAX: 909/980-9980 E-Mail: Website: REP: George Wiens SERVICE: WLC Architects provides sustainable architectural/planning services for recreational projects, including community/senior centers, gymnasiums & theaters. Zasueta Contracting, Inc. (San Diego) P. O. Box 866, Spring Valley, CA 91976 PH: 619/589-0609 FAX: 619/697-6031 E-Mail: Website: REP: Andrew Zasueta, President SERVICE: Playground equipment installation.


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Advertisers Index Aluminum Seating 800/757-SEAT

Aqua Source 800/574-8081

Aquatic Design Group 800/938-0542

Arch Pac 760/734-1600

p. 41

David Volz Design 714/641-1300

p. 71

Greenfields Outdoor Fitness 888/315-9037 p. 11

p. 4

p. 2

Griffin Structures, Inc. 949/497-9000

p. 37

p. 3

Hirsch and Associates 714/776-4340

p. 35

Architerra Design Group 909/484-2800 p. 39

Innovative Playgrounds 877/732-5200 p. 59

Capitol Enterprises 626/357-3768

p. 66

Jones & Madhaven 805/777-8449

p. 43

p. 72

Kidz Love Soccer 408/774-4629

p. 20

p. 32

Landscape Expo 714/979-5276 ext. 130

p. 27

Lincoln Equipment 800/223-5450

p. 17

Columbia Cascade Co. 800/547-1940 £äÓÓ£‡Ê /À>`i“>ÀŽÊ-ÌÀiiÌ ,>˜V…œÊ ÕV>“œ˜}>

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Crane Architectural Group 714/525-0363 David Evans & Associates 909/481-5750


p. 13


u Advertisers Index Moore Iacofano Goltsman 800/790-8444

Royston, Harnamoto Alley & Abey 415/383-7900 p. 61

p. 23

Most Dependable Fountains 800/552-6331 p. 19

Sator 888/887-2867

p. 55

Most Dependable Fountains 800/552-6331 p. 49

SSA Landscape Architects 831/459-0455

p. 15

Murdock-SuperSecur 800/453-7465

p. 25

Stonehenge Signs 916/201-3570

p. 16

p. 33

Street Strider 310/295-1965

p. 51

p. 21

TrueLine Surfacing 951/817-0777

p. 31

p. 57

Verde Design 408/985-7200

p. 29

p. 30

Water Odyssey by Fountain People. Inc. 512/392-1155 p. 7

Musco Lighting 800/825-6030

My Bark Co. 209/786.4042

RHA Landscape Architects 951/781-1930

Richard Fisher Associates 714/245-9270

Rock Craft Design 866/786-1635

p. 53


WLC Architects, Inc.

WLC Architects 909/987-0909

p. 30


Spotlight u Hood said. “I really enjoy talking to them about their passion for these elements, and they have a great deal to do with the quality of life people in Lodi have.”

Brent Dennis Named CSD General Manager

New Hires Jeff Hood appointed as new director of Lodi’s Parks and Recreation Department

By Maggie Creamer/ News-Sentinel Staff Writer City Manager Rad Bartlam named Jeff Hood to serve permanently as the Parks, Recreation and Cultural Services director after he served for more than nine months as interim director.

“Jeff has exceeded my expectations as the interim director,” Bartlam said “I’m confident that he will continue to do an excellent job managing the department.” Hood has worked for the city since 2007, when he started as the communications specialist. He also took on economic development and special assignments. “There’s so many people in Lodi who really have a love for parks, recreation programs and Hutchins Street Square,”

The El Dorado Hills Community Services District (CSD) Board of Directors appointed Brent Dennis as general manager. Dennis has more than 30 years of experience overseeing parks and recreation, landscape architecture, master planning, operations, recycling and waste management programs, and multimillion-dollar budgets for privately and publicly funded organizations. He succeeds Richard Ramirez, who served as the district’s interim general manager from January to June of this year. Dennis, 54, was previously director of operations for the 1,017-acre Golden Gate Park in San Francisco, where he managed a full-time staff of 135 and more than 600 volunteers who serve more than 15 million visitors

annually. Among the many facilities he oversaw were the senior center, county fair building, music concourse and museums, a 55-acre botanical garden, the 1879 Conservatory of Flowers, the Japanese Tea Garden, sports facilities and concert venues. Dennis is credited for completing numerous capital projects, infrastructure upgrades and park improvements, and for founding the Golden Gate Park Cultural Collaborative.

Mountain View Announces the Appointment of New Community Services Director

After an internal promotional recruitment that included outside evaluators, City Manager Dan Rich has announced the appointment of J.P. de la Montaigne as the new Community Services Director for the City of Mountain View. He replaced the City’s longserving prior Director, David Muela who retired in December of 2011. “JP’s extensive experience, which includes 28 years as Community Ser-

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u Spotlight Cesar Monsalve Named New Duarte Parks and Recreation Director

vices Director in Peoria, Arizona, has given him a tremendous range of skills that will benefit the Department and the community,” said Rich in making the announcement. Rich also announced that Regina Maurantonio will step up to a restructured Assistant Director position. “These appointments are special, as I had the opportunity to promote two talented individuals from within the Mountain View staff,” continued Rich. The new Community Services Director, J.P. de la Montaigne noted “I am very excited about this opportunity to serve the citizens of Mountain View and look forward to working with such a great team of outstanding professionals.” J.P. de la Montaigne brings over 28 years of municipal experience in all facets of Community Services, including the Community Services Director of Peoria, Arizona, which included recreation programs and facilities, parks, libraries, Peoria Sports Complex, Spring training home of the Seattle Mariners and San Diego Padres, and special events. He holds a Bachelor’s of Science degree in Parks and Recreation from Arizona State University in Tempe, Arizona.

Following a long, competitive recruitment process, long-time Duarte Recreation Superintendent Cesar Monsalve has been appointed to be the new Duarte Recreation Department Director, filling the position left vacant by


former Director Donna Georgino who retired last December. Since her departure, Monsalve had served as Acting Director of the department. Monsalve was born and spent his early childhood in Brooklyn, New York before his family eventually settled in El Monte, California. Monsalve’s first recreation job was as a

Recreation Leader for the City of El Monte before working for the City of San Dimas where he eventually acquired a full time Recreation Coordinator position. Monsalve first joined the City of Duarte Parks and Recreation Department in 1991 as a Recreation Supervisor where he supervised all aspects of


Spotlight u the City’s youth and adult sports programs, as well as hiring, training and supervising part-time Recreation Leaders and full time Recreation Coordinators, among many other duties. In 2004, he was promoted to Recreation Superintendent where he helped supervise the recreation supervisors, coordinated special events and directed the facilities maintenance division.

Agency Honors City of Manhattan Beach Receives National Blue Zones Community™ Certification In its 100th year, the City of Manhattan Beach

is celebrating another major milestone — becoming a certified Blue Zones Community™ as part of the Blue Zones Project™. The Blue Zones Project™ by Healthways is dedicated to helping cities become better places to live, work and play by implementing policies that promote healthy eating, healthy ways to deal with stress, creating environments that inspire physical activity, and helping residents pursue passions and talents. There is a detailed process to becoming a certified Blue Zones Community™ — community sectors must pledge and then act on specific goals, including. “Manhattan Beach is thrilled to have received

our certification as a Blue Zones Community™,” said City Manager David Carmany. “City governments have an obligation to support and encourage the health, happiness and vitality of their citizens in any way they can.” “From our smoke-free recreational area policy to our focus on cultural arts and community gardens to the fact that this is one of the most health-conscious, physically active communities in the nation, Manhattan Beach is a perfect fit for this certification.”

Architerra Design Group Garners Awards

On October 25, 2012, the Southern California Chapter of the American Society of Landscape Architects recognized Architerra

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for two of its projects at the Annual Quality of Life Awards Ceremony. Architerra received a Merit Award for Land and Water Reclamation Design for work on the Cucamonga Basin #6 project, as well as the Merit Award for Environmental and Sustainable Design recognizing its contribution to the Cucamonga Valley Water District Demonstration Gardens. The Colonies Basin Wetlands, Habitat Restoration and Recreation Project was completed in 2012, and designed with the cooperation and collaboration of multiple agencies and consultants, the basin is a unique 65-acre project in a park-like setting, featuring 11 acres of wetland habitat, 13 acres of riparian plant communities, 36 acres of Riversidian alluvial fan sage scrub, and five acres of aquifer recharge. Additionally, Architerra designed recreational trails and scenic overlooks with interpretive signage. In its quest to showcase a positive model to customers and to act as a good steward of our most precious natural resource-water-the Cucamonga Valley Water District contracted with Architerra Design Group to redesign the landscaping and, address the efficiency of its water use and re-use systems throughout the campus. Included in these plans are public demonstration gardens, highlighting alternatives to traditional large lawn and water thirsty landscapes. Both projects underscore Architerra’s continuing commitment to functional and sustainable aesthetics and design. Congratulations Architerra Design Group.


The California Park & Recreation Society’s Awards Program seeks to recognize outstanding achievements in the areas of community improvement & programming, facility design & park planning, marketing & communications, and professional & citizen leadership. Entries will be assessed on how well they demonstrate these CREAM principles: C - Challenge. The issue, problem, or concern the entry addressed. R - Resourcefulness. The extent to which the agency employed creativity, originality, and engaged new partners or stakeholders to address the challenge. E - Execution. The strategies, tools, outreach, and resources the agency employed in addressing the challenge. A - Accomplishment. The outcome, positive impact, or the extent the entry created new or increased value or opportunities for the community or improved service delivery. M - Mission. The extent to which the entry supports the mission of the profession and promotes the Parks Make Life Better!® statewide branding efforts.

Award Categories: Creating Community Award of Excellence – 10 Categories

CPRS Awards Program Sponsors CPRS extends its appreciation to our awards program sponsors

Excellence in Design Award (Facility Design and Park Planning) – 2 Categories & 7 Divisions Marketing & Communications Award of Excellence – 4 Categories Professional & Service Award of Excellence – 4 Categories CALIFORNIA PARKS & RECREATION • FALL 2012



President’s Message u continuted from page 6 District needs members to assist with development and delivery.

CPRS for Mid Career Professionals

Those who have been employed in the park and recreation profession for more than 10 years have much to gain through CPRS membership. It is this stage of career where one seeks to acquire the leadership skills to be an effective manager or director. Through CPRS, mid-level professionals can strengthen managerial competencies, build network capital, and develop leadership capacities. The Pacific Southwest Maintenance Management School, conducted at the UCLA Conference Center at Lake Arrowhead, impacts those who oversee or direct park maintenance functions. Every year park and recreation professionals walk away from this training event with the ability to develop others, communicate with the public, think strategically, and solve problems. Engagement in section activities is also a great way to maintain presence in the field. After attending the California Aquatic Management School this fall, I was awed by the strength of the relationships built and the collegial spirit of aquatic professionals. These professionals take their work seriously and have created an impactful forum to learn from and support each other. Learning is not limited to their annual conference however as these pros are connected year round through their community on the CPRS website, emails, conference calls, and deeply unified when it comes to any aquatic related legislation. One of the most powerful experiences to develop leadership capacities is to serve as a district or section president. Through this endeavor, presidents learn through “doing.” Outcomes typically include improved communication skills, strengthened capacity to work with volunteers, commissions and councils, and enhanced abilities to lead through teamwork, communicating a vision, and change. It is my belief the district and section presidents of the past four years have acquired a wealth of knowledge by leading others though these times of extensive change, adaptation and innovation. 70

CPRS for the Executive or Manager Level Professional

Over the past five years, CPRS has maintained its focus on the future and has positioned itself to benefit member success as the profession transforms. The CPRS Public Opinion Market Research Report done to develop our Parks Make Life Better!® brand and Appreciative Inquiry Study (on the impacts of the new economy) have guided the CPRS organization and membership to maintain relevance in changing times. The findings of the CPRS Public Opinion Market Research Report provide a factual insight into how California residents view their park and recreation serving agencies. The report informed the CPRS membership that preservation and access to outdoor spaces now and in the future is our resident’s top priority. Other priorities included parks as (1) facilities for play, exercise, and group sports and (2) a resource to prevent adolescents from engaging in crime and mischief. The Public Opinion Market Research Report also included some unexpected findings. I discovered people do not see the community benefits of parks, only the personal impacts. I also was surprised to find the term “parks” interpreted as everything related to a parks and recreation department, not just the physical location. The most intriguing data point for me however, was the prevalence of self-directed activity taking place in parks. The study indicated more than 50% of park use is self-directed (nonprogrammed activity). Professionals have successfully used this research to reposition their services with their policy makers, stakeholders, and residents. In 2010, an Appreciative Inquiry Study was commissioned by the CPRS Board of Directors to understand the impacts of the economy on member success. Themes arising from the report included: There is a desire to expand awareness and more clearly articulate the positive impact parks and recreation professionals have on broader social issues such as public health and wellness, social cohesion and public safety.

parks and recreation to quickly capitalize on future opportunities such as expanding skill sets, gaining an understanding of how ongoing collaborations and partnerships can work, promoting sustainable growth and providing career paths to younger professionals. People employed in this profession are highly community minded, believe strongly they are enhancing the quality of life in their localities and enjoy working with the public. Downsizing and restructuring may have been traumatic but have resulted in streamlining, achieving efficiencies, getting “rid of fluff” and developing a laser focus on meeting the core needs of the community. The Appreciative Inquiry Study has served as a guide for the Board to evaluate its policies and provide the context for creating or supporting educational services which coincide with member needs. The recent CPRS Administrators Section Roadshow series provide the ideal venue for learning how to thrive in the new economy. There are other services that CPRS provides to us as professionals. Through our legislative committee and advocate we stay connected to state legislators and we can impact the final outcome of legislation that either promotes or hinders the delivery of park and recreation services. Our annual awards program provides us an opportunity to showcase the parks, facilities, programs and services we offer on a daily basis. Most importantly, through the Champion of the Community award, we can nominate individuals, community organizations, policy makers, or businesses who support us locally.


When the time comes to budget for CPRS membership or pay your annual dues, take a moment to consider all that CPRS can do for you. I think you will find as a professional association, CPRS is a wise investment which provides a lasting and impactful return.

There is a strong future focus. Interviewees seemed interested in positioning FALL 2012 • CALIFORNIA PARKS & RECREATION

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California Parks & Recreation, Vol. 68, No. 4  

Fall 2012 - Official magazine of the California Park & Recreation Society