Lykketrold Forbrugerkatalog 2021 - Goodluck Troll Consumer Catalogue 2021

GOODLUCKTROLL FROM TOY TO DESIGN ICON

2021

1963 - VISIT IN THE WHITE HOUSE 1950 - DAMS’ CREATIONS COMES TO LIFE Thomas Dam started producing sculptures in PVC stuffed with hay and wood wool. Thomas explained that he wanted to create a figure that, although it was far from beautiful, had the ability to make people smile and feel good. The troll was intented to embrace and hug the world, with its arms being stretched in the “Give me a hug position”.

The Goodluck Troll itself received a tremendous amount of attention in this period, and even visited President John F. Kennedy in the White House. The famous female pilot Betty Miller, who received a medal for her achievement of single handed flying a small aircraft across the Pacific Ocean, brought a Goodluck Troll with her on the journey.

1964 - THE GOODLUCK TROLL IS FAMOUS! In April the Life Magazine used a full, colored page to cover the US “mysterious” Troll invasion. Many years later the New York Times dedicated the entire front-page of the Art & Culture section to the story of the Goodluck Troll and its father Thomas Dam.

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1950 1961

1964 1989

THOMAS DAM (1915 - 1989) Thomas Dam, known to many Troll collectors as Father of Trolls, was raised in a small village named Gjøl in Northern Denmark. His dad was a poor fisherman and Thomas was expected to follow in his father’s footsteps as a fisherman too, but Thomas was not big and strong, and didn’t find fishing very appealing.

1961 - TOY OF THE YEAR

1989 - THOMAS DAM DIES OF CANCER

During 2nd World War it was very hard to find work in Denmark. His wife Betty suggested to him he tried to sell some of the many wood carvings he kept producing, and that’s basically how the business was started.

The US Toy Industry Association (TIA) named the Goodluck Troll “Toy of the Year”. In 1964 the troll was used as a mascot on the entrance pass for the World Exhibition in New York.

Thomas Dam died of cancer in 1989 and did not live to experience the gigantic return of the Goodluck Troll in the early 90’s.

Much to his own surprise, he soon found a trading partner who agreed to buy everything Thomas was able to produce - Thomas and his family had now found a way to survive the difficult times during the war.

By the end of the war in 1945 Thomas’ works has been sold all over Denmark and a number of other countries, Including the USA.

2016 - TAKING ON HOLLYWOOD 2011 - DREAMWORKS BUYS THE RIGHTS FOR THE GOODLUCK TROLL Thomas dreamt about turning the story of his trolls into a movie, but when he lost the Copyright in 1965 this dream seemed unreal.

However, after his company Dam Things spent almost 10 years in different courts fighting to get the once lost Copyright back, they succeeded, and the Goodluck Troll was ready to conquer the world once again. In 2010 Dam Things and its advisors approached a number of Hollywood Studios and realized the large interest in the story about the Goodluck Troll. In 2011 Dam Things announced the cooperation with DreamWorks Animation to produce a film about the life of the trolls.

The movie Trolls produced by Dreamworks in 2016, was dedicated to Thomas Dam, and is about the Goodluck troll that he created.

The film was directed by Mike Mitchell, staring superstars like Anna Kendrick and Justin Timberlake. The movie grossed $344 million worldwide, and received an Academy Award nomination for Best Original Song for ”Can’t Stop the Feeling!”

2020 - WORLD TOUR Anna Kendrick and Justin Timberlake reappears in their roles in Trolls 2 with release date in 2020.

The adventure of the trolls continues...

©

2016 2015

2020 2017

2015 - FROM TOY TO DESIGN ICON

2017 - A TOUCH OF ROYALTY

In 2015 Dam Things started to cooperate with bySommer to turn the classic trolls into a design icon. Trolls fans are now able to have a fashionable memory of their childhood as a design object in their house. These new trolls were first seen in Denmark in 2015, and have been very popular from day one. More than 500 stores in Denmark are selling the trolls, as well as more than 100 stores in Norway and Sweden.

At the Royal Danish Visit in Stockholm in 2017, Prince Daniel of Sweden, tells the Danish Crown Princess Mary that every Swedish child had a Goodluck Troll during their childhood.

2019

2019 - BYSOMMER IN COLLABORATION WITH DAM THINGS AND DREAMWORKS bySommer makes an agreement with DreamWorks/Universal, which grants bySommer the privilege to sell our modern version of Goodluck Trolls in 111 new countries. Contact export@ bysommer.eu to hear more about your opportunities to become a Goodluck Troll retailer.

OUR HEROES It’s time to celebrate our everyday hero!

Everyday heroes are all the people who makes a huge effort in our daily lives. Let’s celebrate the everyday heroes who solve the daily tasks and problems. The small and big ones that we often take for granted and forget to say thank you for.

They are everybody’s ”Everyday Superhero” and they deserve a tribute of appreciation.

Everyday heroes who walk among us every day!

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3 1. Gardener troll - 9 cm: 93600 2. Nurse troll - 9 cm: 93522 3. Handyman troll - 9 cm: 93602 4. Royal Guard troll - 9 cm: 93607

DET ER TID TIL AT HYLDE VORES HVERDAGSHELTE Hverdagsheltene er alle de mennesker, der hver især gør en kæmpe indsats i vores dagligdag.

Lad os hylde de hverdagshelte, som løser de daglige opgaver og problemer. De små og store ting som vi ofte tager for givet og glemmer at sige tak for. Hverdagsheltene som går iblandt os hver dag!

De er vore alle sammens ”everyday superhero” de fortjener en hyldest - en anerkendelse.

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1. BBQ master troll - 9 cm: 93601 2. Baker troll - 9 cm: 93518 3. Bon Vivant troll - 9 cm: 93676

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1. Pride troll - 9 cm: 93680 2. Roligan troll - 9 cm: 93523 3. Union Jack troll - 9 cm: 93457 4. Golfer troll - 9 cm: 93524 5. Handball troll - 9 cm: 93525

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1. Farmer troll - 9 cm: 93520 2. Painter troll - 9 cm: 93519 3. Teacher troll - 9 cm: 93605 4. Mechanics troll - 9 cm: 93521

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1. Carpenter troll - 9 cm: 93743 2. Electrician troll - 9 cm: 93606 3. Childcare troll - 9 cm: 93741 4. Hairdresser troll - 9 cm: 93742

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1. Wedding couble trolls - 9 cm: 93739

CLASSIC TROLLS Thomas Dam got the idea to make the original rubber troll on a trip to the United States in the 1960s. Since that day many exciting editions of the Dam Troll have been developed in rubber and dressed in different clothes.

In 2014, bySommer started a partnership with the Dam family. bySommer presented an idea of creating the Dam Troll in a new ceramic material with genuine sheep skin hair - all in the spirit of Thomas Dam. The mission is to relaunch Thomas Dam’s world famous toy as a design icon for home decor.

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1. Rubber/Black - 12 cm: 92860 2. Rubber/Black - 9 cm: 93445

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1. Green/Black - 9 cm: 93665 2. Black/Black - 9 cm: 93025 - 12 cm: 93024 3. Brushed Brass/Black - 9 cm: 93423 - 12 cm: 93424

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1. Black/Black - 9 cm: 93025 - 12 cm: 93024 2. White/White - 9 cm: 92953 - 12 cm: 92951

This new collection celebrate Thomas Dam by returning to where it all began – with the idea that a heart of gold can change everything.

A very special Limited Edition Goodluck Troll is designed as a special tribute to Thomas Dam and the Goodluck Troll. The troll is in brushed brass with molded hair and extra-large eyes. This special troll has a heart of 14 carat gold inside. The collection also has a 9 and 12 cm troll with a heart carved into the chest of the troll.

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1. Brushed brass/Black - 9 cm: 93423 2. Brushed brass/Black - 12 cm: 93424 3. Brushed brass with Gold Heart - (Limited Edition) 28,5 cm: 93425

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1. Black/Nature - 12 cm: 92859 2. Grey/Nature - 9 cm: 92912 - 12 cm: 92861 3. Light grey/Black - 9 cm: 92987 4. White/Black - 9 cm: 92864

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1. Pink/White - 9 cm: 92863 2. White/White - 9 cm: 92953 - 12 cm: 92951 3. Light blue/White - 9 cm: 92865

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1. Bronze/Black - 9 cm: 92952 - 12 cm: 92950 - 15 cm: 92857 2. Brass/Black - 9 cm: 92913 - 12 cm: 92858 - 15 cm: 92862 3. Chrome/Black - 9 cm: 92914 - 12 cm: 92866 - 15 cm: 92856

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1. Off white/Off white - 9 cm: 93394 2. Sand/Sand - 9 cm: 93395 3. Brown/Brown - 9 cm: 93396 4. Dark brown/Dark brown - 9 cm: 93397

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1. Magnet Black - 4 cm: 93628 2. Magnet White - 4 cm: 93630 3. Magnet Grey - 4 cm: 93632 4. Magnet Rubber look - 4 cm: 93626

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1. Heart troll, dark blue/black hair - 9 cm: 93726 2. Heart troll, rosa/offwhite hair - 9 cm: 93725

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The joy of Christmas is to sing christmas carols

Christmas trolls The Pinedam Family The Pinedam Family are Christmas trolls, who live in the Goodluck Forest somewhere in the Northern Hermisphere. In the Goodluck Forest there is an inner warmth, even though it is always snowy. The Pinedam Family lives in the tree stumps of the Goodluck Forest, and throughout the year they work with Christmas chores and produce dust of Christmas joy.

Around Christmas time they move from the Goodluck Forest to our world, and with them, in a small bag, they bring the white, magical dust of christmas joy, which they sprinkle wherever for you and me.

Troldehår som nissehue Det karakteristiske troldehår er tryllet om til en julerød nissehue.

Troll hair as a red elf hat The characteristic troll hair is enchanted into a red elf hat.

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1. Uncle of the Pinedam Family - 19 cm: 93746 2. Aunt of the Pinedam Family - 15 cm: 93745 3. Girl cousin of the Pinedam Family - 13 cm: 93748 4. Boy cousin of the Pinedam Family - 13 cm: 93747

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1. Santa with reindeer - Brave - 14 cm: 93660 2. Extra reindeer - Cheerful - 11 cm: 93661

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Did you know...

that Santa with his reindeer is one of Thomas Dam’s most famous piece of art?

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Reindeer Bright - 11 cm: 93744 Reindeer Happy - 11 cm: 93710 Reindeer Cheerful - 11 cm: 93661 Santa with reindeer Brave - 14 cm/11 cm: 93660

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The danish interior wholesaler - bySommer ApS has with approval from the Dam family, big ideas of recapturing the world’s imagination with a new retro design of the charming little Goodluck Troll.

Since 2015, bySommer ApS has refreshed the Goodluck Troll in a modern design. The trolls still have their charming pointy hair and brown eyes that characterizes the figures.

www.classictroll.com

info@bysommer.eu

Varenr. 93678

2019 - bySommer in collaboration with Dam Things and Dreamworks bySommer makes an agreement with DreamWorks/Universal, which grants bySommer the privilege to sell Goodluck Trolls in 111 new countries in the EMEA region.

GoodluckTroll

export@bysommer.eu