Seller Prelist Packet 2024

SELLING YOUR HOME

THE GOAL

SELL YOUR HOUSE FOR TOP DOLLAR SO YOU NET MORE MONEY!

SELL IT QUICKLY MAKE SURE IT CLOSES HAVE SOLUTIONS FOR PROBLEMS AND POTENTIAL PROBLEMS

THE GROUP

1,050+

25+ Years in Austin Texas

Account Executives Operations Team

BUYERS DESERVE TO LOVE THEIR HOME

We are dedicated to delivering you an extraordinary experience through consistent communication and delivering exceptional results. Our commitment is to earn your business, earn your referrals, and earn your 5 star reviews every step of the way. We strive to consistently serve you at the highest level. We understand the importance of delivering on our promises, and if we fall short, we will do whatever it takes to make it right. In fact, through our Byrne Buyer Guarantee program we stand by this promise as our commitment to your experience. Buyer’s deserve to love their home. If for some reason they don’t love the house or need to sell within the first 18 months, then we’ll sell it for free*. Everybody wins when we make it easier for everyone.

We have had the pleasure of working with Clay Byrne and his team twice over the past few years. He helped us find our first home in Austin several years ago. We recently had to relocate and Clay was obviously the first person we called. In this crazy market, we were able to sell quickly and get what were asking for. Stephanie Hansen is such an asset to the team. She made the selling process so easy. She is super knowledgeable and an excellent communicator. She was always available for questions. Would highly recommend the Bryne Real Estate Group for all your real estate needs.

D+A Pinkston

Very professional. Special shoutout to Christine Bui for her excellent communication and following through on every detail from pre-listing, and even after the transaction closed. Thanks, Clay for an awesome job as our listing agent. Knowledgeable. Professional. Went above and beyond! Five stars! ����������

I. DeRemer

Positive: Professionalism, Responsiveness, Value

Highly recommend. Clay and Lesley were incredible.

B. Leahy

Working with Anti and the Byrne Group was a refreshing experience. Anti is very patient and accommodating while super knowledgeable of the market and industry. He guided me seamlessly through the process of purchasing a duplex and I’m looking forward to another similar experience. I also got to give a shout out to Christine Bui who kept me updated at every step of the project and always was available when I had questions. She provided all resources I needed in a timely fashion. This team is fantastic and I would recommend them to all my friends and clients.

B. Maloba

Kelly and Stephanie have been awesome in handling the sale of my mothers property. They expedited a quick sale that exceeded all expectations. My mother was treated with great patience and understanding of the process. Many thanks to the Team at the Byrne Group!

V. Knight

I love working with this team for all my Real Estate needs. Lesley is amazing and extremely knowledgeable about everything she’s working with you about. If it’s one thing I need while purchasing my home is someone who’s knows about the property and communication. Would recommend Byrne any day! Best process.

RJ Jones

I extend my sincere thanks to Daniel and his team for their unwavering dedication throughout my home-buying journey. Their commitment to finding the best for me was truly comforting. Daniel's attention to detail, from recommending an exceptional home inspector to locating a new build with character, surpassed my expectations. He fulfilled his promise to alleviate the stress of the process, effortlessly addressing any concerns that arose. Thanks to Daniel and his team, I not only found my dream home but also enjoyed the entire experience with confidence and ease.

Absolutely extraordinary professionalism, service, advice and attention to detail in every respect! As a buyer and seller of more than 5 homes in my life, the Byrne Real Estate Group is by far the very best in the business. Their quality and value is beyond question. From the initial call to request their services, to the expeditious and very profitable sale of our home, Clay Byrne and his Team excelled in gaining, maintaining and rewarding my confidence in what they do and how they do it. Top Tier in every respect. Well done!!

Col. Rampy

T. Holloman

Positive: Professionalism, Quality, Responsiveness

Clay and his team were great. I didn't receive the crazy offers up front like you hear about in the news, etc. But Clay was patient and told me to hang in there, and it paid off as I ended up with a very good offer. As life happens, not everything went smoothly with the closing, but the things that didn't go as planned were in no way the Byrne Real Estate Group's fault; rather the issues were caused by the buyer's lender not meeting their deadlines. I would especially like to thank Stephanie as she was on top of every detail and worked with me, the buyer's agent, the buyer's lender, and the title company through the issues resulting in a successful closing, albeit two days late. Selling and moving are always stressful, but Stephanie was especially patient with me when I needed it most.

I would highly recommend Clay Byrne and the team at Byrne Real Estate Group. So 5 stars for Byrne Real Estate Group for staying on top of everything (even over two holiday weekends), 1 star for the buyer's lender (who missed multiple deadlines), and 5 stars for Tiffany at the title company- Austin Title for getting the job done!

K. Pride

THE PROCESS

Be On The Market in 3 Days... or take as long as you need

Review Options and Incentives Video + Packet Determine Preparation & Schedule with Agent On The Market! Determine Pricing Strategy with Agent

Showings & Open House(s)

Negotiate Offer(s) Picture Day! Get House Ready Review Feedback Under Contract Sign Paperwork Closing! Meet Agent Market Updates

FACTORS

PRICE and TERMS

Pricing your home properly from the start is the deciding factor on how long it will take to sell it. Incentives for buyers speed the process and are necessary.

CONDITION

The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

FACTORS YOU CAN CONTROL CTORS YOU CAN'T CONTROL Price Terms Condition onvenience Competition

Buyer’s or Seller’s Market Interest Rates

LOCATION

Location is the single most important factor in determining the value of your property.

When the Perfect Buyer walks through the door

THE PROBLEM

More than 10x homes for sale than there were 2.5 years ago.

30% less qualified buyers than 2.5 years ago.

Interest rates are nearly triple what they were 2.5 years ago, crippling affordability.

Prices have decreased by nearly 40% in some areas of Austin/Central Texas in the last 2.5 years.

Homes are taking 100 or more days to sell in some areas.

Number of Homes Sold and Average Price

GOOD NEWS

Buyers are still buying houses...

The inventory is increasing but showing signs of some stability.

Interest rates appear to be stabilizing.

Buyers are using incentives to get lower interest rates and to qualify for higher mortgages.

BUYERS WANT EASY.

Months

THE SOLUTION

We Make it Easy for Buyers to Buy Your House

Flexible Seller Commission Program... Choose Your Own Commission and NET more money.

Boost Your Online Profile

MASSIVE BUYER INCENTIVES (NOT PAID BY YOU)

Industry Leading Byrne Buyer Guarantee Buy Direct Database and Incentives

Groundbreaking Marketing and Promotion of your property. Experience. 25+ years and thousands of homes sold.

Your Online Profile is CRITICAL

Almost all home buyers used the internet to search for a home. The most valuable content on websites were photos, detailed information about properties for sale, floor plans, and the real estate agent contact information.

SIMPLE PATH

Picture Day = First Impression

Online Profile = Your Lasting Impression

Higher Profile Score = More Views

More Views = More Time Spent Looking @ your House

More Time Spent = More Likes + Showings

More Showings = Better Offers

Better Offers = Sold House

Increase Profile Score = Increase Visibility

Professional Photographs

Austin + Local MLS

Sign and Lockbox

Syndication to 1,000's of Websites

Market Reports

Open House Rotation

Empire Trained Real Estate Agent

Contract to Close Management

AI Enhanced Description

Direct Buy Program

MASSIVE BUYER INCENTIVES PACKAGE

Home Warranty During Listing

PreInspection Consult

Short Form Video (Social)

Drone Photography

Premium Photography

Specialized Media Google PPC

Staging and Design Consultation

Upgraded Concierge Management

Professional Videography

Zillow Showcase+ Upgrade

Interactive Virtual Floorplan

Drone Videography

Dynamic Hero Image

Professional Photographs

Austin + Local MLS

Sign and Lockbox

Syndication to 1,000's of Websites Market Reports

Open House Rotation

Empire Trained Real Estate Agent

Contract to Close Management

AI Enhanced Description

Direct Buy Program

MASSIVE BUYER INCENTIVES PACKAGE

Home Warranty During Listing

PreInspection Consult

Short Form Video (Social)

Drone Photography

Premium Photography

Specialized Media Google PPC

Staging and Design Consultation

Upgraded Concierge Management

Professional Videography

Zillow Showcase+ Upgrade

Interactive Virtual Floorplan

Drone Videography

Dynamic Hero Image

PRICING INTELLIGENCE

1 2 3 4 5 6 7 8

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is new on the market. WEEKS ON MARKET

PREPARE EXTERIOR INTERIOR

Remove excess wall hangings, furniture, and knick knacks

Clean or paint walls and ceilings

Shampoo carpets

Clean and organize cabinets and closets

Repair all plumbing leaks, including faucets and drain traps

Clean all light fixtures

PICTURE DAY

Keep the grass freshly cut

Remove all yard clutter

Apply fresh paint to wooden fences

Paint the front door

Weed and apply fresh mulch to garden beds

Clean windows inside and out

Wash or paint the home’s exterior

Tighten and clean all door handles

Ensure gutters and downspouts are firmly attached

Mindset: Home is now an Asset

FOR SHOWINGS

Clean

Turn on all the lights

Open drapes in the daytime

Make arrangements for pets to be secured and out of sight

Play quiet background music

Light the fireplace (if seasonally appropriate)

Vacate the property while it is being shown

Your Listing Program Options

SMARTSALE

Professional Photographs

Austin + Local MLS

Sign and Lockbox

Syndication to 1,000's of Websites Market Reports (Daily or Weekly)

Open House Rotation

Empire Trained Real Estate Agent

Contract to Close Management

Database of Solutions

1.99%

ONLINE PROFILE RANKING: 63

PREMIERPRO

SmartSale and...

PREMIUM Professional Photographs

MASSIVE BUYER INCENTIVES PACKAGE

Home Warranty During Listing

PreInspection Consultation + Mitigation

Short Form Video (Social)

Drone Photography

AI Enhanced Description

BUY DIRECT DATABASE

ONLINE PROFILE RANKING: 86

2.99%

ULTIMATESHOWCASE

SmartSale + PremierePro AND

Curated Architectural Photography

Specialized Media Google PPC

Staging and Design Consultation

Upgraded Vendor Concierge Professional Videography

Zillow Showcase+ Upgrade

Interactive Virtual Floorplan

Showcase Listings on Zillow Receive

Dynamic Hero Image 76% more page views 55% more saves 75% more shares

ONLINE PROFILE RANKING: 99

233 Million Visitors each Month

3.79%

CASH OFFERS PROS:

QUICK

NO PREPARATION NO SHOWINGS

GUARANTEED CLOSING LOW FEES

REASONABLE LEASEBACK

CONS: BETWEEN 15-40%

LOWER THAN MARKET VALUE

ONLINE PROFILE RANKING: 15

BUYERS CALL US MORE BECAUSE... MARKETING

We market your house everywhere

1. We market incentives & savings everywhere

2. We answer the phone all day every day

3. We educate buyers on your house

4. We educate buyers on why your house is their best option

5. We educate buyers thoroughly on the process

7.

6. We offer them DIRECT incentives to buy your house that are not available anywhere else

MARKETING

Top 5 Ranking

Top 5 Ranking in All of Austin... promotes and markets your property to top of buyers lists. Our phones ring non-stop.

MARKETING

Showcase Listings on Zillow Receive

76% more page views

55% more saves

75% more shares

233 Million Visitors each Month

CLICK HERE FOR EXAMPLE

Showcase Boost

ONLINE PROFILE

Ultimate Showcase Package Only

Professional Photography

MASSIVE BUYER INCENTIVES NET MORE MONEY WITH

MASSIVE BUYER INCENTIVES

$499,000 PURCHASE PRICE

$3,368 BUYER’S RATE MORTGAGE CREDIT

$9,980 BUY DIRECT WITH BREG $6,994 BYRNE BUYER GUARANTEE + MORE

$20,342 TOTAL CASH BACK and SAVINGS SAVINGS

THE TYPICAL AGENT

Traditional Compensation Plan

You Net a Lot Less You Pay Buyer Incentives

OUR FORMULA

You Choose the Compensation Plan

Our Vendors Pay Buyer Incentives... Not You!!

You Net $20,000 More

COMPARISON

BUY DIRECT MASSIVE BUYER INCENTIVES

We have 1,000‘s of buyers and sellers in our BUY DIRECT database. We only charge a 1% buyer fee when we make this connection. This saves everyone thousands of dollars and tons of hassle and time on the market. We offer all buyers direct access to your listing for maximum savings, too.

Professional Photographs

Austin + Local MLS

Sign and Lockbox

Syndication to 1,000's of Websites

Market Reports

Open House Rotation

Empire Trained Real Estate Agent

Contract to Close Management

AI Enhanced Description

Direct Buy Program

MASSIVE BUYER INCENTIVES PACKAGE

Home Warranty During Listing

PreInspection Consult

Short Form Video (Social)

Drone Photography

Premium Photography

Specialized

Media Google PPC

Staging and Design Consultation

Upgraded Concierge Management

Professional Videography

Zillow Showcase+ Upgrade

Interactive Virtual Floorplan

Drone Videography

Dynamic Hero Image

ONLINE PROFILE

RANKING: 63

ONLINE PROFILE

RANKING: 86

ONLINE PROFILE

RANKING: 99

THE PROCESS

Be On The Market in 3 Days... or take as long as you need

Review Options and Incentives Video + Packet Determine Preparation & Schedule with Agent On The Market! Determine Pricing Strategy with Agent

Showings & Open House(s)

Negotiate Offer(s) Picture Day! Get House Ready Review Feedback Under Contract Sign Paperwork Closing! Meet Agent Market Updates

WHATS NEXT?

Schedule your appointment with one of our highly trained listing specialists. Either reply to this email or

THE GROUP

1,050+

25+ Years in Austin Texas

Account Executives Operations Team