Women Of Worth

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Women of Worth is the commemoration of women’s empowerment. For the first time, the magazine is not merely covering the insights of businesswomen but also depicting the journeys of women in being.

Editor’s Note

In this special edition of Business View magazine, we proudly present “Women of Worth,” celebrating the remarkable achievements and contributions of women from diverse backgrounds. From our female staff at BusinessView to inspirational personalities like Annu Akade, Gunjan Ranka, Silky Nanda, and esteemed leaders such as the President of India and Finance Minister Nirmala Sitharaman, as well as dedicated public servants like Swati Maliwal, this issue is a strong proof to the strength, stability, and ingenuity of women everywhere.

In this edition, we penned the varied journeys of these remarkable women, each of whom has left an unforgettable mark on their respective fields. From Annu Akade’s groundbreaking work as a transgender artist, challenging societal norms and redefining artistic expression, to Gunjan Ranka’s visionary interior designs that transform spaces into works of art, and Silky Nanda’s innovative creations in the world of fashion, these women exemplify the power of passion, creativity, and perseverance.

Furthermore, we shine a spotlight on the leadership and advocacy of individuals such as the President of India and Finance Minister Nirmala Sitharaman, whose dedication to public service has created the way for progress and empowerment. Swati Maliwal’s tireless efforts as a Member of Parliament to champion women’s rights and social justice serve as a ray of hope and inspiration for future generations.

Each story featured within these pages reflects women’s determination, creativity, and leadership in every aspect of life, from business and politics to art, design, and beyond. As we honour the women who have significantly impacted our society and economy, let us also recognize the ongoing efforts to promote gender equality and empower all individuals to reach their full potential.

We hope the stories shared in this edition inspire and empower our readers, regardless of gender, to champion diversity, equality, and inclusion in their spheres of influence. Together, let us continue to celebrate the invaluable contributions of women and work towards a more inclusive and equitable world for all.

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B usiness View E lite

Special Edition | March 2024

Publisher

Adil Sarwar

Edtiorial Data Analyst

Alisha Chaudhary

Chirajita Gupta

Corporate Team

Anjali Rai

Arpit Singh

Archana Mawar

Bharti Dikshit

Ambika

Christie Sen

Deepa Singh

Director Ad. Sales & Marketing

Sharmin Sarwar

Creative Head

Salman Saifi

Operations-Head

Deepti Sharma

Human Resources

Kanchan Sharma

Preeti Thakur

Sourav

Soniya Pal

Harish Kumar

Jyesh Rai

Nitin Kumar

Aditya Gupta

Monu Kumar

Rakhi Khandelwal

Mansi Sharma

Manager-Digital Marketing

Piyush Tripathi

Kushal Jain

Rahul Bisht

IT Head

Rajan Kumar

Finance Head

Rudraksh

Legal Affairs

Jay Singh

Registerd office B-30/1-4, Ramesh Nagar, Major Pankaj Batra Marg, New Delhi - 110015

Published From B-30/1-4, Ramesh Nagar, Major Pankaj Batra Marg, New Delhi - 110015

Copyright © 2022 Western Highland

All rights reserved

Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held resposnsible for any errors therein.

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B R A N D V E N T
That Inspire And Innovate
BUSINESS VIEW TALKS
Stories Turn Into Inspirations ONLY ON BUSINESS VIEW ELITE
Where
Meet the Boss Ladies of Western Highland

In the fast-paced world of business, Ms. Deepti Sharma shines like a guiding star in our company’s operations. Her positive energy is contagious, lighting up every room she enters with warmth and optimism. Deepti isn’t just our Operations Head; she’s the heart and soul of our team.

Her caring nature knows no bounds. Whether it’s lending a helping hand to a colleague in need or offering words of encouragement during tough times, Deepti’s compassion is unwavering. She goes above and beyond to ensure everyone feels valued and supported, creating a work environment that feels like a second home.

But it’s not just Deepti’s kindness that sets her apart; it’s her remarkable leadership skills and charming personality. She navigates challenges with grace and determination, inspiring us all to do our best. Deepti leads not with authority, but with humility and empathy, earning the respect and admiration of everyone around her.

In a world where success is often measured by numbers and achievements, Deepti reminds us of the importance of humanity and connection. She’s more than just a leader; she’s a mentor, a friend, and a ray of hope in the corporate world. Here’s to Deepti Sharma, our Operations Head and guardian angel, who continues to inspire us with her positive spirit and caring nature every single day.

Western Highland’s atmosphere brightens up with the charming aura of our HR, Ms. Kanchan Sharma. Stepping into her office feels like stepping into a sanctuary of positivity. With her infectious smile and genuine concern for everyone she encounters, Kanchan effortlessly cultivates an atmosphere of trust and support. Her door is always open, not just figuratively, but literally, inviting anyone in need of guidance or simply a friendly ear.

What truly sets Kanchan apart is her unwavering commitment to the well-being of each and every member of our team. She doesn’t just see us as employees, but as individuals with unique needs and aspirations.

Whether it’s advocating for flexible work arrangements, or simply checking in to see how we’re doing, Kanchan goes above and beyond to ensure that we feel valued and cared for.

But it’s not just her professional competence that makes Kanchan shine; it’s her genuine kindness and empathy that leave a lasting impression. She remembers birthdays, celebrates milestones, and offers words of encouragement when needed most. In a world where impersonal interactions can often dominate, Kanchan reminds us of the power of human connection.

Beyond her role as HR, Kanchan is a friend, a mentor, and a confidante. Her positive energy is contagious, uplifting those around her and fostering a sense of camaraderie within our team. Whether it’s with a pep talk or a comforting hug, Kanchan’s presence is a source of strength for us all.

In a fast-paced world where success is often measured in numbers and metrics, Kanchan reminds us of what truly matters: compassion, empathy, and human connection. She is not just the heart of our team; she’s the soul, infusing every interaction with warmth and authenticity. Simply put, Kanchan Sharma is more than just an HR; she’s a beacon of light in our corporate journey.

In the dynamic landscape of Western Highland, Kanchan Sharma, our HR, and Deepti Sharma, our Operations H ead, stand tall as trailblazers of womanly spirits. With their unwavering positivity, caring nature, and charming personalities, they illuminate our corporate world with grace and compassion. Kanchan fosters a culture of inclusivity and support, while Deepti looks after operations with efficiency and empathy. Together, they embody the essence of female leadership, inspiring us all to embrace kindness, resilience, and humanity in our professional endeavors. Cheers to these boss ladies, the epitome of womanly strength and spirit, whose contributions continue to shape our business and empower those around them.

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The Bold Women Redefining Success at Western Highland

In the bustling world of sales, where charisma and charm are the ultimate currencies, one team stands out from the crowd with their infectious energy and unwavering determination. Meet the unstoppable force that is Western Highland’s all-female sales team, a squad of five remarkable women who are rewriting the rules of the game with their chirpy demeanors and irresistible personalities.

Led by their fearless leader, the indomitable TL (Team Leader), this group of dynamic individuals has turned the often-daunting task of sales into a truly rewarding adventure. Their secret weapon? A potent combination of wit, warmth, and a touch of sass that leaves clients clamoring for more.

First up, let’s shine a spotlight on the TL Anjali Rai herself. A true visionary with a heart of gold, she leads by example, inspiring her team with her boundless energy and unwavering positivity. With her razor-sharp instincts and unparalleled knack for closing deals, she’s the driving force behind the team’s phenomenal success. But what truly sets her apart is her genuine care for each member of her team, always ready with a word of encouragement or a shoulder to lean on.

Next, we have the chirpy, Christie Sen. With her infectious laughter and quick wit, she effortlessly wins over even the toughest of clients. Whether she’s sealing the deal over a cup of coffee or cracking a joke to lighten the mood, Christie’s magnetic personality is a force to be reckoned with. Her secret? A genuine passion for connecting with people and a relentless determination to exceed expectations.

Then there’s Archana Mawar, the team’s star performer. Armed with a silver tongue and a knack for storytelling, she weaves tales that captivate clients and leave them eager to sign on the dotted line. Whether she’s crafting a compelling pitch or penning a persuasive email, Archana’s way with words never fails to impress. But beneath her eloquent facade lies a heart of gold, always ready to lend a helping hand or offer words of wisdom to her teammates.

Of course, no sales team would be complete without its resident go-getter, and that’s where Bharti Dikshit comes in. With her unstoppable drive and can-do attitude, she tackles challenges head-on and never takes no for an answer. Whether she’s cold-calling prospects or chasing down leads, Bharti’s relentless pursuit of success is an inspiration to us all. But what truly sets her apart is her unwavering optimism, always finding the silver lining in even the most challenging situations.

With daring spirits, we have Deepa Singh, the team’s ray of sunshine. With her infectious enthusiasm and boundless energy, she lights up every room she enters and leaves a trail of smiles in her wake. Whether she’s brainstorming ideas with her teammates or charming clients with her sunny disposition, Deepa’s positivity is simply contagious. But what truly makes her shine is her unwavering belief in herself and her teammates, always ready to lift others and celebrate their successes.

Ambika, a vibrant member of the all-female sales force at Western Highland, infuses every pitch with her infectious charm and boundless energy. Her positive nature effortlessly captivates clients, turning every interaction into a delightful experience. Ambika makes sales not just a task, but a rewarding journey where connections flourish and success follows her radiant trail.

Together, these five remarkable women form the backbone of Western Highland’s sales team, a force to be reckoned with in the world of business. With their chirpy and charming personalities, they’ve turned the often daunting task of sales into a truly rewarding adventure. So here’s to the unstoppable force that is Western Highland’s all-female sales dream team – may their charisma continue to brighten the world, one deal at a time.

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The Women Pioneering Data Analytics and Backend at Western

Highland

Western Highland’s operational team is built up of the unsung heroes, the wizards behind the curtain who transform raw data into actionable insights. The talented women of the Data team lead the charge, turning the often-intimidating task of data analytics into a truly rewarding adventure. Meet Rakhi, Preeti, and Soniya – the dynamic trio who are redefining what it means to perform daily with style and finesse.

Let’s kick things off with Rakhi Khandelwal, the team’s resident data diva. With her sharp mind and a keen eye for detail, she’s a force to be applauded when it comes to dissecting complex datasets and uncovering hidden patterns. But what truly sets Rakhi apart is her insatiable curiosity and boundless creativity, always pushing the boundaries of what’s possible with data analytics. Rakhi’s passion for her work shines through in everything she does.

Next up, we have Preeti Thakur, the team leader. With her razor-sharp logic and unparalleled problem-solving skills, she’s the secret weapon behind some of Western Highland’s most groundbreaking insights. But what truly sets Preeti apart is her unwavering commitment to excellence, always going above and beyond to deliver results that exceed expectations. Whether she’s presenting her findings to senior leadership or mentoring her teammates, Preeti’s dedication to her craft is truly inspiring.

Soniya Pal is the team’s data whisperer. With her unique ability to see the bigger picture and connect the dots, she’s the driving force behind some of Western Highland’s most transformative projects. But what truly sets Soniya apart is her knack for making the seemingly complex simple, translating dense datasets into actionable insights with ease. Hear natural charisma and skills are simply unmatched.

Mansi Sharma, the star of Western Highland’s data analytics team, illuminates pathways to success with her brilliance. With an insatiable thirst for knowledge and a knack for innovation, Mansi navigates the realms of data with finesse. Her unwavering commitment to excellence and dedication make her an important member, shaping the future of Western Highland with her analytical prowess.

Sonali Ray is responsible for looking after the backend operations of Western Highland and seamlessly looks after the work with her finesse and dedication. Her prowess in data analytics elevates the team’s performance to new heights, unveiling insights that drive strategic decisions. With a meticulous eye for detail and a passion for efficiency, Sonali ensures smooth sailing in the most intricate of tasks. Her collaborative spirit and innovative mindset make her an invaluable asset, weaving magic behind the scenes at Western Highland.

Together, these five remarkable women form the backbone of Western Highland’s data analytics and backend team. With their sharp minds, creative thinking, and dedication, they’ve turned the often-intimidating technical tasks into intriguing adventures. So, here’s to Rakhi, Preeti, Soniya, Mansi, and Sonali – the dynamic cluster who are proving that when it comes to office matters, women truly do their best.

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THE INSPIRING STORY OF MANJULA CHAWLA

Paving the way for aspiring lawyers in the corporate field

Manjula Chawla, co-founding partner of Phoenix Legal, specializes in strategic corporate investments, mergers, acquisitions, foreign direct investments, projects, private equity, corporate finance, restructuring, employment, and general corporate and commercial matters. She was one of the first lawyers to advise on cross-border transactions after the Indian economy liberalized in 1991. Manjula has counseled and represented clients in numerous mergers and acquisitions, and has handled complex litigation and arbitration matters in commercial and cross-border transactions. She has also conducted investigations for foreign clients involving bribery and corruption allegations. Manjula’s commitment to her clients and consistent delivery of high-quality services has been recognized by her clients and peers. She was awarded the National Law Day Award - 2000 by the Union Law Minister for “excellence in corporate law” and for her “unique contribution in bringing foreign exchange into India.” She featured in the Lexis Nexis publication on “100 Legal Luminaries of India’’, which throws light on some of the most illustrious legal minds in India. S he has been consistently recognised as a leading corporate lawyer by Asia Legal, Chambers & Partners, Euromoney, and others. Manjula has been acknowledged as “Women in Business Law” in corporate governance by “Legal Media Group Expert Guides 2022.” She has also been iden-

“Be passionate about the work you are doing. You must enjoy the work to be able to achieve your goals and have a long lasting career. There is no substitute for hard work. Lead by example and empower others.”

tified as “Inspirational Woman

Icon” by “Fortune India in the August 2023 Edition.” Among other prestigious recognitions, she featured in the list of the Most Promising Women Leaders 2021 by The Economic Times, India Super 50 Lawyers 2021 by Asian Legal Business, Corporate Governance Lawyer of the Year as the Women in Business Law Awards 2021, Asia by Euromoney and has regularly featured in

the A-List of India’s Top Lawyers. Phoenix Legal, co-founded by Manjula, Sawan Singh, Saket Shukla, and Abhishek Saxena, is a law firm with expertise in banking and finance, corporate M&A, private equity, and litigation and arbitration, managed by experienced partners. They also contribute to the enhancement of the firm’s brand and overall growth of the firm. Pandemic led to the closure of their offices in Mumbai and Delhi, whereas direct court hearings were replaced by virtual court sessions, held on Zoom meetings and other virtual platforms. “We needed to ensure continuity of service to our clients”-said Manjula. In this regard, the investment in technology made by the firm over the years came handy. Phoenix Legal has implemented remote work infrastructure for all its lawyers and staff, ensuring online training and mentoring for young lawyers. The firm has also provided yearly bonuses and increments to employees, unlike other firms that made pay cuts. Manjula, a management committee member, actively contributes to Phoenix Legal’s growth strategies, ensuring financial stability during the pandemic.. Mentoring and guiding young lawyers and students, however, remains her forte above all. She is a member of and holds positions in various legal and trade associations and is actively involved in their activities including speaking at seminars & conferences, preparing comments on draft bills, recommendations on improving various laws and regulations. Manjula’s success mantra emphasizes passion, hard work, leadership, and empowering others to achieve goals and have a long-lasting career. She emphasizes the importance of hard work, leading by example, and empowering others.

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KEERTANA: CREATING TRUST SINCE AGES

A sneak peek into Keertana’s journey to success

Padmaja Reddy, Promoter and Managing Director, Keertana

Keertana Finserv Private Limited, formerly known as Rajshree Tracom, emerged as a prominent Non-Banking Financial Institution (NBFI) in South India. Recognized for catering to the financial needs of the lower and middle-income segments, Keertana has swiftly become a key player in the Industry with an AUM of 1,200Cr by 31st Dec 2023.

Ms. Padmaja Reddy, Promoter and Managing Director of Keertana, took the helm in April 2022. With a formidable background in financial services, her leadership has been instrumental in the company’s remarkable growth. Before joining Keertana, Ms. Reddy served as the Managing Director of Spandana Sphoorty Financial Limited, a significant Microfinance Institution in India, which grew to be the second-largest MFI in India. She was the Founder and promoter of Spandana and was the Managing Director for 19 years.

Keertana strategically caters to the financial needs of low-income and middle-income households, providing a diverse array of financial products such as Micro Enterprise Loans, Business

Loans, Gold Loans, Loan Against Property, and Housing Loans. Its distinctiveness lies in the dedicated focus on rural areas, particularly in interior and remote regions where financial services are sparse.

Operating with a commitment to fairness and ethical conduct, Keertana ensures that its employees are not only skilled professionals but also trained to remain grounded, treating customers with utmost respect and dignity. This approach is pivotal in establishing strong and trustworthy relationships with clientele. In an industry where efficiency and productivity often elude many, Keertana achieved a remarkable feat by breaking even in the very first month of starting a business. Boasting a 7.5% post-tax Return on Assets (ROA) and a 28% Return on Equity (ROE), these stellar figures attest to Keertana’s unwavering commitment to financial excellence. The integration of world-class technology, providing real-time data, sets Keertana apart from its counterparts, ensuring informed decision-making and sustained profitability.

Keertana places a high premium on corporate governance, recognizing its pivotal role in long-term success. Out of the five directors, three are Independent Directors, each bringing rich and varied experience in the Banking, Financial Services, and Insurance (BFSI) sector. They are committed to further enhancing the diversity and expertise of their Board by bringing in professionals from diverse disciplines. This proactive approach to corporate governance ensures well-rounded, insightful oversight that aligns with the best interests of Keertana’s stakeholders

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Shakti Sutra: The Voice of Millions

In the vast expanse of India’s rich and diverse political landscape, Draupadi Murmu emerges as an inspirational figure, commanding respect and admiration as the nation’s President. As the 15th President of the Republic of India, Murmu’s journey to the apex of Indian politics is a synonym to resilience, dedication, and undying commitment to public service. With a steadfast focus on inclusive development and social justice, she stands as a beacon of hope and progress for the nation.

Born into humble beginnings in Odisha, Draupadi Murmu’s early life was shaped by the values of hard work, integrity, and compassion. Raised in a family with limited means, she experienced firsthand the challenges and adversities that confront millions of Indians on a daily basis. However, rather than surrendering to the circumstances of her upbringing, Murmu resolved to carve out a path of empowerment and upliftment for herself and others. Murmu’s foray into politics was driven by a deep-seated desire to be a catalyst for positive change in her community and beyond. Inspired by the principles of social justice and equality espoused by Mahatma Gandhi and other luminaries of India’s freedom struggle, she embarked on a journey of grassroots activism and advocacy. Her unwavering commitment to the welfare of marginalized communities earned her widespread recognition and respect, laying the foundation for her ascent to higher levels of leadership.

Murmu’s political career is marked by a series of significant milestones and achievements, each underscored by her steadfast dedication to the service of the people. From her early days as a grassroots activist to her tenure as a Member of Parliament representing the tribal heartland of Odisha, she has consistently championed the cause of the marginalized and downtrodden. Her tenure as the Governor of Jharkhand further solidified her reputation as a compassionate and effective leader, committed to fostering inclusive development and empowering the most vulnerable segments of society. In 2022, Murmu made history by becoming the first woman from the tribal community and the first from Odisha to be elected as the President of India.Her ascension to the highest office in the land was greeted with widespread acclaim and optimism, heralding a new era of leadership characterized by empathy, integrity, and vision. As President, Murmu has remained

true to her roots, prioritizing the needs and aspirations of the marginalized and underserved sections of society.

Murmu’s vision for India is grounded in the principles of equity, justice, and sustainable development. She envisions a nation where every citizen, regardless of their background or circumstances, has equal access to opportunities and resources for growth and prosperity. Under her leadership, India is charting a course towards inclusive and sustainable development, guided by the principles of social justice, environmental stewardship, and economic resilience. One of Murmu’s key priorities as President has been to address the pressing challenges of poverty, inequality, and social exclusion that continue to afflict millions of Indians. Through targeted initiatives and policy interventions, she has sought to expand access to education, healthcare, and livelihood opportunities for marginalized communities, empowering them to break the cycle of poverty and realize their full potential. Her emphasis on inclusive growth and human development reflects a deep-seated commitment to building a more equitable and just society for all.

In addition to her domestic agenda, Murmu has also been a vocal advocate for India’s role on the global stage. As a champion of multilateralism and international cooperation, she has worked tirelessly to strengthen India’s partnerships with other nations and advance common goals such as peace, security, and sustainable development. Her statesmanship and diplomacy have earned her widespread respect and admiration on the world stage, enhancing India’s standing as a responsible and proactive global actor.

Draupadi Murmu’s journey from humble beginnings to the presidency of India is a testament to the transformative power of visionary leadership and unwavering commitment to public service. As a champion of inclusive development and social justice, she continues to inspire millions of Indians with her compassion, integrity, and resilience. In her, India has found not only a leader but also a beacon of hope and progress, guiding the nation towards a brighter and more prosperous future for all.

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Silky Nanda: Crafting Fashion Fantasies with Flair

Silky Nanda is a renowned fashion designer and celebrity stylist. Her brand, “Fashion Fragrance by Silky Nanda,” has become synonymous with elegance and sophistication. With a penchant for blending Indo-Western and Western styles, Silky has carved a niche for herself in the fiercely competitive realm of haute couture.

Silky Nanda’s journey into fashion was marked by passion and perseverance. From humble beginnings, she embarked on a quest to translate her creative vision into reality. With unwavering determination, she honed her skills, drawing inspiration from diverse cultures and artistic influences.

Over the years, Silky’s talent caught the attention of discerning clientele, including celebrities and fashion experts. Her signature style, characterized by intricate detailing and exquisite craftsmanship, garnered accolades both domestically and internationally. From red-carpet events to high-profile shows abroad, Silky’s designs captivated audiences and earned her widespread acclaim.

Recently, Silky Nanda had the opportunity to showcase her latest collection at the prestigious Delhi Times Fashion Week. With the ethereal theme of butterflies fluttering through her creations, her runway presentation was a mesmerizing spectacle. Showcasing a fusion of traditional Indian motifs with contemporary silhouettes, each ensemble was a testament to Silky’s creativity and vision.

Palak Tiwari, the showstopper for Silky’s collection, adorned a stunning butterfly-inspired gown that epitomized grace and glamour.

As she glided down the runway, the audience was enraptured by the sheer beauty and elegance of Silky’s design, a testament to her ingenuity as a designer. In an exclusive conversation with Business View, Silky Nanda opened up about her journey and the challenges she encountered along the way. Reflecting on her early struggles, she recounted the hurdles she faced in establishing her brand in a fiercely competitive industry. However, through sheer grit and determination, she overcame every obstacle, emerging stronger and more resilient than ever before.

For Silky, fashion is not merely about creating garments; it is about telling a story, evoking emotions, and igniting the imagination. With each collection, she strives to push the boundaries of creativity, infusing her designs with a sense of magic and allure.

As she looks towards the future, Silky Nanda remains committed to pushing the envelope and redefining the contours of fashion. With a steadfast dedication to her craft and an unwavering passion for innovation, she continues to inspire and captivate audiences around the world.

The journey of Silky Nanda from a budding designer to a celebrated fashion icon is a testament to the power of talent, perseverance, and creativity. With her distinctive style and visionary approach, she has left an indelible mark on the world of fashion, proving that true artistry knows no bounds. As she continues to weave dreams with her couture creations, Silky Nanda remains a shining star in the constellation of fashion luminaries.

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Academic Excellence Personified

Dr. Mariazeena Johnson, Chancellor

Sathyabama Institute of Science and Technology

Dr. Mariazeena Johnson, Chancellor of Sathyabama Institute of Science and Technology (Deemed to be University) is one of India’s premier Academic and Research universities that offers multi-disciplinary academic programmes in various fields of Engineering, Science, Technology, Architecture, Law, Pharmacy, Dental, Nursing, Management, Arts, Science , Physiotherapy, Allied health sciences and Hotel Management. The institution was established in 1987 by Founder Chancellor Hon.Col.Dr. Jeppiaar. It was established under Sec.3 of UGC Act, 1956 and is been Accredited with ‘A++’ Grade by the National Accreditation and Assessment council and recognized by AICTE. The Institution is reaching newer heights under the dynamic leadership of Dr.Mariazeena Johnson, Chancellor and Dr.Marie Johnson, President, Vice Presidents

Mr. Arul Selvan ,Mrs. Maria Bernadette Tamilarasi, Ms.Maria Catherine Jayapriya and with a team of outstanding faculty, innovative pedagogical practices with state of the art Research Facilities. Sathyabama’s standing in rankings and ratings are unique at National and International level. The Institution has been ranked one among the top 50 Universities for the last seven consecutive years in NIRF ranking by Ministry of Education. Sathyabama has emerged as a leading institution and achieved excellence in higher education to the

international standards through 49 Undergraduate Programmes, 25 Postgraduate programmes, Research, Technology Incubation, Product innovation in Science and Technology. The Sathyabama Centre for Advanced Studies is one of its kind in the campus that ensembles the conjunction of academic and research expertise. This state-of-the-art establishment is in a gargantuan area of 60,000 Sq.ft with total built up space of 2,40,000 Sq.ft having 360 feet facade with two courtyards one representing the academic block comprising ICT enabled classrooms and advanced research facility.

The Institute has become the potential destination in offering world class academic and research ambience, therefore attracting students from different parts of the globe. The International Research Centre and Col.Dr.Jeppiaar Research Park housing advanced research facilities with globally recognized research and scientific talent. There are 15 centres of research working in close coordination with these monumental research installations. 10+ Technology Transfers, 100+ patents, 10000+ reputed publications reflect the quality and quantity of the research in the campus. The institution has signed more than 250 MoUs for research collaborations, faculty and student exchange, and internship programs, with international universities. It has collaborated with 51 international and 25 national institutions. The institution distinguished itself in receiving grants from the major research funding initiatives by MHRD including SPARC, SPARSH & IMPRESS programme, NPDF, RTF, DST-OVDF, ICMR-RA and CSIR-SRF, Korean research fellowship, through various projects.

First Successful Student Satellite ‘SATHYABAMASAT’ developed &designed by staff & students of the Sathyabama, launched in 2016 by ISRO and team had an interaction with the honourable Prime Minister Narendra Modi and was highly appreciated for the achievement. The placement record of the institution is consistent with around 93% of placement every year and 300+ companies involved in the recruitment process that are dream companies, and super dream companies furnished lucrative offers to students.

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Jaro Education: Transforming Careers with Trusted Online Higher Education

In the rapidly evolving landscape of education technology (Edtech), with a steadfast commitment to revolutionizing education, Jaro Education has become a beacon of change, addressing the pressing issue of skill crises and the gap between industry demands and professional readiness. T he company has played a pivotal role in identifying the challenges of underemployment and has proactively bridged this gap by offering careertransforming programs. By fostering a dynamic learning ecosystem tailored to the needs of professionals and entrepreneurs nationwide, Jaro Education has emerged as a catalyst for change in the education sector. With a focus on making professionals industry-ready, the company has showcased consistent growth, overcoming challenges, and earning a reputation for democratizing quality education and creating a skilled workforce prepared to tackle the demands of today's industries.

Strategic Partnerships: Jaro Education has strategically aligned itself with over 31 esteemed institutions and universities globally, including IVY Leagues such as MIT-IDSS, The Wharton Interactive, and prestigious Indian institutions like IIMs, IITs, and top NIRF-ranked Universities. These partnerships underscore the company's commitment to offering diverse and globally recognized courses, bridging the gap between academic institutions, corporations, and individuals.

Diverse Learning Approach: Under the leadership of CEO Ranjita Raman, Jaro Education has prioritized diverse learning needs by offering courses in various formats. The company's commitment to delivering unique learning experiences, incorporating experiential, gamified, and practical aspects, has empowered over

350,000 professionals worldwide. Leveraging technology, Jaro Education facilitates convenient access to quality education, ensuring optimal learning outcomes.

Proactive Technological Adoption: Jaro Education's legacy spans over 14 years, marked by the proactive adoption of necessary technologies. The company's resilience during crises such as the 2008 recession and the COVID-19 pandemic highlights its ability to evolve with the market. The seamless transition to online platforms and continuous technological enhancements demonstrate its commitment to uninterrupted educational journeys.

Employee Well-being and Growth: Jaro Education's commitment to its workforce sets it apart, particularly during challenging times like the COVID-19 pandemic. The company values its employees' well-being, demonstrated by initiatives like Employee Stock Ownership Plans (ESOPs), fostering a sense of ownership. By hiring from diverse backgrounds and prioritizing leadership development, Jaro Education invests in talent, creating an inclusive and supportive work environment.

Trusted Partner in Higher Education Transformation: Jaro Education has solidified its position as a trusted and dependable partner among universities and institutes. Through long-standing relationships and a non-conflicting approach, the company upholds the integrity and reputation of its university partners. The seamless transition of curricula to online platforms has helped universities expand their online presence, reaching a broader audience.

Sustainable Growth and Decision-making: In an industry fraught with challenges, Jaro Education stands out for its strategic focus on sustainable growth and prudent decisionmaking. The company's EBIDTA-focused approach, eschewing heavy reliance on investor funds, showcases its commitment to disciplined growth. By prioritizing organic growth and avoiding the allure of fast acquisitions, Jaro Education has solidified its reputation as a trusted leader. Jaro Education's ongoing efforts position it as a trusted leader well into the future. The company's focus on innovation, adaptability, strategic partnerships, and technological advancements reflects its commitment to meeting evolving educational needs. By democratizing access to education and fostering a culture of transparency and continuous improvement, Jaro Education is laying a foundation of trust that will endure for years to come.

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Swati Maliwal’s Rise in Women’s Rights Advocacy in India

times
Hindustan

When talking about women’s rights advocacy in India, Swati Maliwal stands as a powerful force. With a career spanning over a decade, Maliwal’s journey from a passionate activist to a Member of Parliament and former Chairperson of the Delhi Commission for Women (DCW) is nothing short of inspirational. Her relentless commitment to championing the cause of gender equality and combating violence against women has earned her widespread recognition and admiration.

Born and raised in Delhi, Maliwal’s early exposure to the harsh realities faced by women in India ignited her passion for social activism. Witnessing firsthand the injustices and atrocities inflicted upon women in her community fueled her determination to bring about tangible change. Armed with an unwavering resolve, Maliwal embarked on her journey to become a voice for the voiceless.

Maliwal’s advocacy journey faced numerous obstacles along the way. From navigating bureaucratic red tape to confronting entrenched societal norms, she encountered challenges that would have deterred many. However, her resilience and unwavering commitment to her cause propelled her forward, undeterred by the hurdles in her path.

In 2015, Maliwal assumed the role of Chairperson of the Delhi Commission for Women, thrusting her into the forefront of the battle against gender-based violence. During her tenure, Maliwal spearheaded several initiatives to empower women and hold perpetrators of violence accountable. She launched the “Rape Roko” campaign, which sought to expedite the judicial process in rape cases and ensure swift justice for survivors. Additionally, she established an 181 helpline for women in distress, providing them with access to immediate assistance and support.

Maliwal’s tenure at DCW was marked by bold and innovative approaches to addressing the myriad issues plaguing women in Delhi. She led several highprofile investigations into cases of sexual assault and exploitation, shining a spotlight on the pervasive culture of violence and impunity. Her unyielding advocacy for the rights of women resonated deeply with both policymakers and the public, garnering widespread acclaim and recognition.

Despite her accomplishments, Maliwal’s journey has not been without its share of controversy and opposition. Her outspoken criticism of the political establishment and calls for systemic reforms often drew ire from vested interests. However, she remained steadfast in her convictions, refusing to be silenced or deterred by the backlash.

In 2019, Maliwal transitioned from activism to politics, contesting the general elections as a candidate for the Aam Aadmi Party (AAP). Her decision to enter the political arena was driven by a desire to effectuate meaningful change from within the system. Although her bid for a parliamentary seat was unsuccessful, Maliwal’s foray into politics signaled a new chapter in her ongoing crusade for women’s rights.

As a Member of Parliament, Maliwal continues to be a vocal advocate for gender equality and women’s empowerment. She leverages her platform to champion legislative reforms and policy initiatives aimed at addressing the root causes of gender-based violence and discrimination. Through her relentless advocacy and activism, Maliwal remains a ray of hope for millions of women across India, inspiring them to reclaim their agency and demand justice in the face of adversity.

Maliwal’s journey serves as a poignant reminder of the transformative power of individuals committed to effecting positive change. Her dedication to the cause of women’s rights underscores the urgent need for collective action to dismantle patriarchal structures and create a more just and equitable society for all. In a country grappling with deep-rooted gender inequalities and pervasive violence against women, Maliwal’s fearless advocacy offers a glimmer of hope and a blueprint for progress. As she continues to chart her course forward, Swati Maliwal remains a steadfast champion for women’s rights, an indomitable force for change in pursuing a more just and equitable world.

| 21 | Business View Elite March 2024

DESIGN MATTERS: CELEBRATING THE SUCCESS OF A LEADING INTERIOR DESIGN FIRM IN MUMBAI

Reshma believes that “designs are boring if they are not telling a story”. This is the reason that she is listed on the list of the 20 most creative interior designers to watch in 2022, and she was even honoured with many awards. She is known as one of India’s leading and award-winning thematic concept architects.

Modern women are not only managing their homes but also running profitable businesses. Many successful female entrepreneurs have turned hobbies into passions, making them good career options. Interior designing is one such example, with many earning a substantial income from this field. This article celebrates the success of one such woman, who runs a successful and profitable interior designing firm, “Design Matters.” The name of the firm suggests its vision and meaning. Design Matters, founded in 2013 by Reshma Karmarkar, is a top Mumbai-based design firm known for its innovative approach to architecture and interior designing. The firm offers integrated architecture, thematic design, and interior solutions, catering primarily to luxury residential and commercial spaces. The firm’s hardworking team is skilled in crafting various styles, pushing the boundaries of architecture and design. The firm’s vision and meaning are evident in its offerings, making it a top choice for clients seeking comprehensive solutions. Reshma Karmarkar, CEO and Chief Architect of Design Matters, believes that “designs are boring if

they are not telling a story”. This is the reason that she is listed on the list of the 20 most creative interior designers to watch in 2022, and she was even honoured with many awards. She is known as one of India’s leading and award-winning thematic concept architects. Under the guidance of Ms. Karmarkar, the company prides itself on creating spaces that look elegant as well as echo emotionally. The dedicated team at Design Matters believes that houses are not just living spaces but a place to create all types of memories, and that is why it is essential to craft designs that bring joy and a sense of home to their clients. Ms. Karmarkar, with 25 years of experience in the field, is adept at visualizing clients’ stories and emotions in design. She leads the team at Design Matters, ensuring continuous innovation and excellence. With a background in interior designing and architecture, she ensures the team’s vision

and strategy align with the client’s theme. Her expertise in these areas contributes to her exceptional work. Till now, she has worked on multiple projects, both nationally and internationally. According to her, she plays a multifaceted role in the company. In addition to her role in the firm, she focuses on nurturing a collaborative culture within her team, promoting talent, and motivating the team to present their thoughts and ideas in an open manner. For better results, she likes to be involved in each project and closely pays attention to the demands of the clients to meet their expectations, but mostly she focuses on surpassing them. In simple words, she believes in fabricating stories and emotions through her design, and this is the reason for her success too. Design Matters is a leading thematic design and architectural firm in India, specializing in luxury residential spaces, commercial and office real estate, amusement parks, restaurants, and hospitality. The company’s dedication and innovation set it apart from similar firms. The CEO emphasizes the team’s focus on crafting meaningful work that leaves an impression on clients. Design Matters aims to be the leading firm in India, integrating design brilliance with emotional narratives. I t focuses on nurturing talent, investing in innovation, and personalized client engagement. Their goal is to expand their portfolio, explore new sectors, and incorporate sustainable practices, aiming to establish a legacy of design excellence and client satisfaction.

| 22 | Business View Elite March 2024

WEAVING SUCCESS

“Our non-negotiable value system and ethical business practices have been the bedrock of our incredible success story…”

Equipped with world-class machines from Japan, Germany, USA, China, Taiwan and Denmark, Vardhman Garments has a capacity to manufacture over 1.8 million premium quality shirts annually. Its 15.3 MW installed solar energy capacity and three effluent treatment plants with 15,000 KLD Capacity and 9 sewage treatment plants with 5000 KLD Capacity, further assert the company’s commitment to sustainable effective energy and emission management practices. Under Ms. Suchita’s dynamic leadership, Vardhman Textiles was recognized as ‘The Most Iconic

The company’s flagship CSR Initiative, ‘Project Nandini’ was awarded the ‘India CSR Award 2023 (Large Impact) in the Corporate Category’ for generating awareness among adolescent girls about menstrual hygiene management. Further, 165 schools and 78 anganwadis have been covered under Vardhman’s School and Development Program, benefiting over 64K plus students.

In the realm of textile manufacturing, the name Ms. Suchita Oswal Jain is synonymous with innovation, transformation, and empowerment. An MBA from London Business School and INSEAD, Paris, she entered the textile business way back in 1990. Through the decades, Ms. Suchita evolved through experience and today she holds the reigns of India’s leading textile conglomerate. Initiating the forward integration of Vardhman Textiles and establishing the first fabric manufacturing plant of the Group, she nurtured a business segment that not only contributes to about 30% of the total turnover but has become the growth engine for the Group. With over 18 state-of-the-art manufacturing units, an export presence in more than 65 countries and a task force of 32,000 employees, Ms. Suchita has steered the Group’s business with an environment friendly tech savvy approach.

Organization’ at the Punjab Leadership Awards in 2023. Under her dynamic leadership, the team earned numerous accolades and recognitions – Winner of the 7th CII National Energy Efficiency Circle Competition ‘23; Green Feather Water Conservation Award ’23; 21st CII National Annual Greentech Safety Award, etc. She is on the Board of International Textile Manufacturers Federation (ITMF) and also a regular member on committees constituted for various textile industry related issues by CII, FICCI, etc. Recently, she was featured in Femina magazine’s anniversary issue, ‘Fab 40 List’, Business World’s list of ‘Most Influential Women’ and Times Group’s ‘Women in Leadership’ award. In August 2023, she was honoured as the ‘CSR Person of the Year’ at the India CSR Awards, Beyond her keen business acumen and personal accolades, Ms. Suchita is strongly committed to social causes, especially in the field of women empowerment and child education.

The fact that over 35% of Vardhman Textiles workforce comprises females is further affirmation of Ms. Suchita’s steadfast dedication towards the cause of women empowerment. She introduced the P.A.C.E. (Personal Advancement & Career Enhancement) program in the company in 2016. This initiative has been running successfully, benefiting a total of 2200 female beneficiaries.

From advocating equal work opportunities for women to organising multiple programmes that focus on the overall well-being of each employee, Ms. Suchita has always ensured that an environment of inclusion and empowerment is fostered across the Group. She advocates practicing meritocracy and ensures that everyone is treated with respect and dignity, irrespective of their gender, race, religion, ethnicity or skill sets. Vardhman Group’s whopping Rs. 13,000 crore turnover last year, stands testimony to Ms. Suchita Oswal Jain’s amazing mastery over people, process and perception in the field of apparel textiles and beyond!

| 23 | Business View Elite March 2024
Crafting Comfort: Inside the World of Gunjan Ranka’s Interior Design

The profession of Interior Design has long prevailed in the history of India. With a passion for creating spaces that seamlessly blend functionality with style, Gunjan Ranka has carved her niche in the industry with Studio_GunjanRanka, her brainchild who has redefined the essence of interior designing.

Situated in the heart of Mumbai, Studio_GunjanRanka is more than just a design studio; it’s a haven where dreams are woven into reality. With seven years of experience under her belt, Gunjan approaches each project with a keen eye for detail and a commitment to excellence. “I believe in crafting spaces that reflect the personality and lifestyle of my clients,” she shares with a warm smile, her eyes twinkling with enthusiasm.

At the core of Gunjan’s philosophy lies the belief in balancing function and style without compromising on quality. Whether it’s creative designing, space planning, color consultancy, or the customization and designing of furniture pieces, Gunjan’s expertise shines through in every aspect of her work. “I see design as a way to enhance the lives of people, making their spaces not only beautiful but also practical and comfortable,” she explains, her passion evident in every word.

One of the hallmarks of Studio_GunjanRanka is its commitment to collaboration and innovation.

Gunjan collaborates with top brands to bring her clients the best in design and craftsmanship. From luxurious fabrics to cutting-edge technology, every element is carefully curated to elevate the ambiance of each space. “I believe in pushing boundaries and exploring new possibilities,” Gunjan states, her eyes alight with excitement. “Design is a journey, and I am always eager to embark on new adventures with my clients.”

But Gunjan’s journey hasn’t been without its challenges. Like any entrepreneur, she has faced obstacles along the way, from navigating the competitive landscape of Mumbai’s design industry to overcoming the hurdles of running her own business. “There were moments when I doubted myself when the pressure seemed overwhelming,” she confesses, her voice tinged with vulnerability. “But through perseverance and determination, I learned to trust my instincts and stay true to my vision.”

As Gunjan continues to make her mark in the world of interior design, her passion for her craft remains as strong as ever. With Studio_GunjanRanka as her canvas, she is painting a portrait of elegance, sophistication, and warmth, one project at a time. “For me, design is not just a profession; it’s a way of life,” she declares, her eyes sparkling with conviction. “And I am grateful every day for the opportunity to create beauty in the world around me.”

| 25 | Business View Elite March 2024

Empowering Brands with Heartfelt Creativity: The Rise of Plotters Ink, the Homegrown Advertising Trailblazers

Championing Design Excellence and Personalized Engagement, Plotters Ink Redefines the Landscape of Advertising for Every Business

Saachi Agrawal , Co-founder, Plotters ink

Plotters Ink is a homegrown creative agency born out of the passion for creating superlative work for industries that traditionally had little or no budgets to partner with the mainline advertising agencies.

Over the last 9 years, Plotters Ink has been consistently partnering and providing brands with strategic design, and creative support to achieve their communication needs. With a young team at hand Plotters Ink started its journey with its 2 co-founders, cramped up in busy coffee shops, trying to win over clients and explaining the importance of good design and communication. This has now transformed into a young team of professionals with mixed skills and talents working hard to deliver the dreams brewed over cups of coffee. The company is now a homegrown creative agency that competes with the biggies of the advertising world with ideas, thoughts, and world-class design execution to back it “How does a homegrown advertising agency compete with global ad agencies was a question once posed to us by an industry stalwart. The way we saw it, we actually had an advantage,” said Ms. Agrawal.

“We were faster and more agile, we were at par with design quality and ideas, and more personal and involved than global agencies could ever be. We are the new generation of advertising, the home grown, we understand that advertising is more than just being glamorous, it is a necessity and should be made available to every business that wants to have a voice. We are here for them,” she added.

| 26 | Business View Elite March 2024

Nahar Group: Adding Value to Real Estate and Beyond

In the domain of real estate, Nahar Group has gained a reputed position with five decades of experience in the business. Instilled with values of integrity, creativity, and dedication, they have served with an unwavering desire for quality and emphasis on adding value to their clients.

Beyond the realms of real estate projects, the firm has marked their footprints in other sectors such as Education, Healthcare, and Hospitality. As the Vice Chairperson of Nahar Group, Ms. Manju Yagnik takes utmost pride in being associated with the team. She has contributed greatly in the success of the organization with her energy and compassion.

Despite facing challenges in the journey, they have become a trusted and reliable brand name denoting innovation. Expanding their reach, they have moved beyond the bustling streets of Mumbai and spread wings to key markets like Pune and Chennai. In an era where everything is driven through a sense of competition, Manju differentiates Nahar from its competitors by a unique approach to real estate developments. Their projects are more customer-centric. Besides merely establishing buildings, they believe in fostering communities that promote innovation, sustainability, and a comprehension of what their clients actually want. This customer-centric point of view is evident in their portfolio of functioning in several domains of education, healthcare, and hospitality. They aim at being the torchbearers in the real estate community by setting benchmarks and revolutionizing the industry, to create communities that promote well being and sustainable living.

Pandemic caused disruptions in the supply chain and construction activities due to lockdowns and restrictions significantly affected project timelines. The delay in mobilizing labor and procuring materials further affected their pace of development. The company adapted to the pandemic by implementing safety protocols, embracing remote collaboration, and optimizing project management. It also reassessed marketing strategies, introducing flexible payment plans and digital platforms for customer engagement. Talking about ongoing trends in the industry, Manju highlighted the increasing emphasis on sustainable and eco-friendly construction practices. Technology has been a key player in transforming the real estate experience.

There has been a notable shift in green building technologies and energy-efficient designs, as concerns about the environment have increased. The integration of technology, including virtual reality tours for property viewing and artificial intelligence in property management, is enhancing efficiency and customer engagement.

Being in the real estate industry excites Manju the most. She views her enthusiasm for her business fueled by the

sector’s inherent power and the potential revolutionizing possibilities. She derives happiness in building homes, forming communities where people can interact with one another, and fulfill her customers’ dreams. “Simply put, the real estate sector enables me to combine my love of business with a sincere desire to improve people’s lives significantly.

Every project in this dynamic industry is like a blank canvas, offering a chance to innovate, create, and leave a lasting legacy”-she said. One big reason that has helped Manju and Nahar Group succeed in the real estate domain is her unwavering dedication to innovation and client satisfaction. Their business has flourished despite the challenges that came their way. In the ever evolving construction industry, they have always thrived by valuing integrity, rising to difficulties, and cultivating an excellence-focused culture. Nahar Group takes utmost pride in surpassing expectations and being able to adapt to a variety of markets.

Sharing her future endeavors with us, Manju envisions leading the way for sustainable market designs, increasing their presence in evolving markets, and leveraging smart technologies for better consumer experiences. She also wishes to diversify Nahar’s presence in new and innovative markets, so as to stay at the forefront of progressive and holistic real estate development. While concluding, she advised the readers to stay rooted in experience and resilience and embrace challenges as opportunities for growth. In the real estate industry, innovation, industry trends, and ethical relationships are crucial for success. Thus, it is important to trust instincts, adapt, and persist for enduring success.

| 27 | Business View Elite March 2024
ET Auto

Nirmala Sitharaman: Charting India’s Economic Course with Resolve and Vision

Being the first full-time female Finance Minister of India, Nirmala Sitharaman stands as a formidable figure, donning multiple hats and wielding significant influence for the nation. As she steers the economic policies of one of the world’s largest and most dynamic economies, Sitharaman’s journey, strategies, and impact become subjects of intrigue and scrutiny alike.

Born into a middle-class family in Madurai, Tamil Nadu, Sitharaman’s progression to one of the highest echelons of power in India is proof of her tenacity and intellect. Educated at the prestigious Jawaharlal Nehru University and the London School of Economics, her academic prowess laid a solid foundation for her subsequent foray into politics. Sitharaman’s tryst with politics began as a spokesperson for the Bharatiya Janata Party (BJP). Her detailed articulation and incisive analysis swiftly propelled her into the national spotlight. Rising through the ranks, she held various ministerial portfolios before assuming the pivotal role of Finance Minister in 2019, amid challenging economic circumstances. The challenges confronting Sitharaman were manifold: a slowing economy, burgeoning fiscal deficit, and global headwinds worsened by the COVID-19 pandemic.

However, she approached these challenges with a blend of pragmatism, innovation, and unwavering determination. One of Sitharaman’s defining attributes as Finance Minister is her penchant for bold reforms. She championed initiatives such as the Goods and Services Tax (GST) rationalization, aiming to streamline India’s complex tax structure and foster a more business-friendly environment. While these reforms faced initial teething issues, Sitharaman’s steadfast commitment to their implementation underscored her resolve to modernize India’s economic framework. Moreover, Sitharaman’s response to the economic fallout of the COVID-19 pandemic showcased her agility and decisiveness. In a bid to cushion the impact on vulnerable sections of society, she unveiled stimulus packages and relief measures, including direct cash transfers and credit guarantees for businesses.

These measures, coupled with monetary policy interventions by the Reserve Bank of India, helped mitigate the worst effects of the pandemic-induced downturn.

Beyond crisis management, Sitharaman has outlined a comprehensive vision for India’s economic trajectory. Central to her vision is the concept of ‘Atmanirbhar Bharat’ or self-reliant India, aimed at fostering domestic production and reducing reliance on imports. Through a combination of production-linked incentives, infrastructure investments, and sector-specific reforms, she seeks to propel India towards becoming a global manufacturing hub. However, Sitharaman’s tenure has not been devoid of criticism. Detractors argue that her policies have failed to address structural issues plaguing the Indian economy, such as unemployment and agrarian distress. Moreover, her handling of the banking sector, particularly in the aftermath of the Punjab National Bank scam, has drawn scrutiny regarding regulatory oversight and governance.

Yet, amidst the cacophony of praise and critique, Sitharaman remains undeterred, driven by her unwavering commitment to India’s economic resurgence. Her ability to navigate complex economic terrain with poise and resilience has earned her admiration from supporters and adversaries alike. Sitharaman faces an arduous road ahead, as India endeavors to rebound from the ravages of the pandemic and chart a course towards sustainable growth. With her steely resolve, strategic acumen, and vision for a prosperous India, Nirmala Sitharaman continues to shape the economic destiny of a nation teeming with promise and potential.

Nirmala Sitharaman’s stewardship as India’s Finance Minister is a tale of courage, conviction, and catalytic change. Whether she emerges as a harbinger of economic transformation or a subject of historical evaluation remains to be seen. Yet, one thing is certain: her imprint on India’s economic narrative is indelible, resonating far beyond the confines of her ministerial office.

| 29 | Business View Elite March 2024

“Innovative Comfort for Every Home: Welspun’s Triumph in Home Textiles”

WELSPUN

Brand Welspun began with a vision, to offer quality products to consumers who desired branded bed and bath products at accessible price points. Since its launch, brand Welspun has grown steadily in a very short span of time, having garnered the widest distribution with 12,000+ stores and growing. Welspun is winning hearts with its innovative product line and consistent quality. According to AC Nielsen reports, we are the most distributed & visible brand in retail home textile. *(Retail census study 2021)

TRIUMPH OF CELEBRATION

Welspun has built a legacy of home textiles with high quality and aesthetically appealing products to consumers.

BRAND QUOTIENT BRAND FACTS

At the heart of Welspun’s success lies its customer-centric approach. The brand endeavors to deliver an unparalleled product experience, always keeping the best interests of its customers in mind. Welspun has won hearts with its innovative product line and unwavering commitment to consistent quality. Consumers have come to appreciate features such as skin-friendly materials, long-lasting durability, color-fastness, quick-drying properties, and soft finishes, all of which have become hallmarks of Welspun products.

• Welspun has gained recognition as the first brand to effectively address real consumer pain points through innovative product offerings, as evidenced by their successful demonstration at Kumbh Mela, which has become a talking point and case study.

• Most distributed brand in towels, with 12000+ retailers & growing

• As per AC Nielsen, it holds the distinction of being the most visible brand in the retail home textile segment

MASTER STROKES

Welspun’s success can be attributed to several key strategies that have set it apart in the market. Offering World-Renowned Quality at Accessible Price Points, Welspun has made branded quality home textiles accessible to a wider audience, ensuring that everyone can experience comfort associated with the brand.

MEANINGFUL INNOVATION

• By developing products that address real consumer problems, such as the QuikDry Towel and the 2in1 Reversible Bedsheet, Welspun has established itself as a pioneer in bringing meaningful innovation to the home textile industry.

• Welspun understands the diverse needs of consumers and offers an extensive choice of designs to cater

to individual preferences, ensuring there is something for everyone.

• Through smart and clutter-breaking communications, Welspun has strengthened its brand recall, ensuring it remains at the forefront of consumers’ minds when it comes to home textiles.

BRAND COMMITMENTS

Welspun’s unwavering dedication to understanding its consumers is a key source of strength. The brand will continue to leverage this understanding and combine it with ground breaking innovation to offer meaningful products that embody the Welspun quality assurance. Welspun’s vision for India is to make #HarGharWelspun, a testament to its commitment to understanding and meeting the desires and aspirations of Indian households. The brand’s latest innovations, such as the ‘quickdry’ towels and ‘reversible’ bedsheets, are a testament to its commitment to delivering new and exciting offerings that exceed the expectations of the evolved Indian consumer.

| 30 | Business View Elite March 2024

If You are Good, do not Chase Money; Someday Money Will Chase You

Royzz & Co. is a 16-year-old law firm founded by the Managing Partner Ms. Mahua Roy Chowdhury. The Firm initially started as an IP&TMT Boutique Firm. The Firm was re-structured to full service with the present name ROYZZ & Co in 2016. While retaining its core strength in technology, science and IPR, ROYZZ & Co is now a Go-To Firm for many tech driven companies for corporate transactions, dispute resolution including arbitration and litigation. Based on the fact that the Firm is helmed and comprises mostly techno lawyers (dual qualified), it has carved out a niche domain of advising

and assisting tech dominant companies, tech transactions and litigations as well. The Firm has indigenously built its own software for Client’s portfolio management. Even, the COO and HR are from engineering background and have an experience of working in leading IT companies. No wonder the firm is doing will and thus supported by robust IT tools and software.

Royzz & CO has clients in varied domain spectrum ranging from nano technology to aerospace, from MNC giants to individual scientists.

Mahua Roy Chowdhury is the Founding Partner of Royzz & Co. and has more than 26 years of experience. She started as a litigator in Delhi High Court and successfully filed and argued several landmark cases in Delhi High Court soon after completing her law school. However, she wanted to enrich her knowledge further in a subject which is futuristic yet has practical value. Way back in 1999 she envisioned intellectual property as a subject where India is lagging behind. She bagged a scholarship for LLM in IP in year 2000, quit her successful independent practice and joined world renowened college for IP in the USA, that is Franklin Pierce. She specialised in Patent including Patent drafting, IP asset management and valuation.

However, coming back to India in 2001, she faced many challenges to diversify in a subject which was still evolving. She joined a corporate law Firm in Mumbai wherein she got exposure to diverse subjects like anti-dumping, disinvestment, India-entry, commercial litigation and M&A. While all these subjects gave her a holistic experience, she successfully built an IP practice around anti-counterfeiting.

She formed association of IT companies, worked with Crime branch and Police for IP awareness, with Customs for enacting appropriate law, while conducting enforcement actions with Police all over India.

However, her employer was still not ready to start a hard-core Patent practice, which eventually led her to open her own boutique Firm in 2007. She realised that before promoting her firm she has to promote IP as an asset to the management of companies. She thus started propagating significance of allocating resources in IP by conducting workshops and speaking at several forums on IP Valuation, Licensing and how it can improve balance sheets. She also found challenges in hiring resources from varied engineering domain with skills in patent drafting. ROYZZ comprises mostly techno lawyers (dual qualified) and this makes the firm truly unique.

“Our customers acknowledge our uniqueness in terms of our understanding of their business and technology. Our Multinational IT clients commend our quality services given our expertise in handling technical transactions with finesse. We have been participating in critical crossborder licensing and technology transfer agreements and have resolved several disputes, especially those of IT companies,” said Ms. Chowdhury.

Customer Feedback:

“Mahua and her team always rise up to the challenge and deliver, especially with the tight time constraints that we put on them. Keep up the good work.”

Bahwan Cybertek

| 31 | Business View Elite March 2024

Ek Asha 1 Hope: The Inspiring Journey of Annu Akade

The Entertainment Industry shines and sparkles from the outside but contains some dark tales that often go unnoticed. Every struggle in this industry depicts a story that has never been heard before, especially when it belongs to the transgender community. The protagonist of this story is Annu Akade, a transgender artist. The journey of Annu Didi depicts the struggle of every transgender artist who is fighting for their acceptance in the industry. She is committed to championing the rights of her community within the entertainment sector.

Annu Didi’s rise to prominence wasn’t devoid of hurdles. Born amidst a society often unkind to those who challenge conventional norms, she confronted discrimination, marginalization, and a profound lack of opportunities; except for her family who were very supportive of her dreams. Beneath the surface of adversity lay a spirit unyielding, a determination to carve a space where transgender individuals could thrive, excel, and be celebrated for their talents.

As the president of the Sunanda Foundation, Annu Didi stands at the forefront of a movement dedicated to dismantling barriers and fostering inclusivity in society. Through her tireless advocacy, she amplifies the voices of transgender artists, paving avenues for their talents to be recognized and appreciated on a global stage.

Reflecting on her journey, Annu Didi shares candidly the struggles she faced within the industry. From casting directors overlooking her for roles due to her gender identity to enduring hurtful stereotypes and prejudice, the path to success was riddled with obstacles. However, instead of succumbing to despair, Annu embraced each challenge as an opportunity to shatter misconceptions and pave the way for future generations. Annu Didi was featured in an international film ‘ Ek Asha 1 Hope’, which was a result of her determination.

“I refused to be defined by society’s limitations,” Annu asserts, her voice echoing with resolve. “My identity as a transgender woman does not diminish my talent or aspirations. If anything, it enriches my perspective and adds depth to my craft.”

Inspired by the tireless efforts of transgender activist and mentor, Shreegauri Sawant, Annu Didi draws strength from the resilience of those who’ve paved the way before her. Shreegauri’s unwavering advocacy for transgender rights serves as a guiding light, reminding Annu that change is not only possible but inevitable when driven by passion and purpose.

In addition to her advocacy within the entertainment industry, Annu Didi’s vision extends far beyond the glitz and glamour of the silver screen. Recognizing the dire

plight of homeless transgender individuals, she’s embarked on a mission to establish a shelter home—a sanctuary where those ostracized by society can find refuge, support, and a sense of belonging.

“Nobody should ever have to endure the agony of homelessness simply because of their gender identity,” Annu asserts, her eyes alight with determination. “Through our shelter home, we aim to provide not just a roof over their heads, but also resources, counseling, and opportunities for empowerment.”

Annu’s vision for the future is one imbued with hope and possibility. With each stride she takes towards dismantling barriers and amplifying transgender voices, she paves the way for a more inclusive and equitable entertainment industry—one where talent knows no boundaries and diversity is celebrated as a source of strength.

As she continues to defy the odds and carve a path for herself and others like her, Annu Akade stands as an example of the transformative power of patience, determination, and undying faith in the possibility of change. In her journey, we find not just inspiration, but a rallying cry for a world where every individual, regardless of gender identity, is allowed to shine brightly and live authentically.

| 33 | Business View Elite March 2024

The Journey of Krishna Peesapati: Co-Founder Extraordinaire

As a co-founder, Ms. Krishna Peesapati has been essential to the development of Covalense Global since its founding. She assumed leadership of the Finance Department, Compliance, Entities creation, and Statutory filings from the company’s first seed investment round in 2006. Apart from helping the legal and HR departments, she managed funds, planning, analysis, risk management, treasury, and compliance with ease right away. Krishna completed her Master’s degree in Business Management from XLRI Jamshedpur with distinction.

She is currently employed at Covalense Global as the Head of Sales, Director of Strategy, and Global Operations. She oversees the branding and marketing departments concurrently. She is a proactive leader with a remarkable career spanning more than 20 years, renowned for her tenacity and keen analytical abilities. Her contribution to the development of growth plans, investments in technological solutions, platform construction, and technology alliances has been vital. Her interest is working towards client happiness and getting to know every customer and their team.

She firmly believes that an inclusive and diverse workplace produces happy employees. Covalense feels proud of the fact that she has worked hard to achieve a 33% female presence in the company and 50% female representation on the executive team. With so many policies and programs that support women in the workplace, the firm is motivated to hire more female talent in the upcoming months.

As a result of Ms. Krishna’s unwavering search for trend research and industry data, Covalense Global was named an ET Future Ready Organisa tion in 2023.

She guarantees that the team’s solutions not only satisfy present market demands but also predict future ones by keeping a close eye on industry trends. Because of their insight, Covalense has been able to proactively modify its services and establish itself as a globally reputable technology partner. Over the years, its cutting-edge and futuristic solutions have won several awards for satisfying clients.

The company’s steadfast commitment to a customer-centric strategy that actively involves customers at every stage of their relationship with them is what makes them stand out. Covalense Global employs focus groups, one-on-one conversations, questionnaires, and other thorough and dynamic methods to get client input. This method seeks to record a comprehensive picture of customer viewpoints, from feature choices to satisfaction. Dedicated teams then examine the gathered feedback, which serves as the foundation for iterative development cycles. The agile development process of Covalense Global enables quick response to new trends and difficulties.

Being transparent with customers creates a collaboration that helps them match their changing digital solutions with corporate strategy. The co-founder’s path to this position has been characterized by growth, worldwide expansion, resilience, and strategic leadership. They have invested in technology, created growth plans that succeed, and promoted diversity in the workplace. Their dedication to bringing about constructive change, making constant improvements, and staying ahead of industry trends has been essential.

They have cultivated a collaborative work atmosphere and made decisions based on facts. Their present position has been defined by their innovative approach, visionary leadership, and excellent organizational culture. When asked about potential changes that Ms. Krishna wishes to see in the industry, she emphasized paying close attention to lowering global warming, switching to renewable energy, investing in green technology, investigating creative solutions, encouraging sustainability and energy efficiency, and implementing a circular economy strategy.

Ms. Krishna Peesapati is truly an icon of determination and womanly spirits. Inspiring many among us, especially the female population, she shared her leadership quote with our readers. According to her, “A great customer journey experience is the best strategy of all! This happens by design and not by accident. Customer experience starts with your core business model, company culture, internal operations, and every single interaction at every touch point.” Her ideals set a benchmark for upcoming female entrepreneurs to succeed in their lives.

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Krishna

LEADING LARGE SCALE SUPER SPECIALITY HOSPITALS: MANISHA KUMAR’S SUCCESS STORY

currently working as Regional Chief Operating Officer at Healthcare Global Enterprises, Manisha Kumar has over 15 years of experience heading large-scale super-specialty hospitals across the country. She is known for her expertise in healthcare business turnaround and start-up and growth strategyShe has been responsible for turning around a hospital business with a turnover of 700 cr pa and also has been responsible for starting up a 210 bedded super specialty hospital and breaking it even in a matter of 11 months. She is an MBA from the Indian School of Business and started her business career early.

She has guided and mentored many healthcare startups, is part of several healthcare think tanks, and also is head of governing council promoting healthcare service exports which is run by the Union Ministry of Trade and Commerce, Government of India.

For her accomplishments, she has been a recipient of several national and international healthcare awards including Global Woman Leader Award and has been recognized in the elite list of 40 under 40 Top Healthcare Personalities in Business World Magazine in 2022.

Awards -•Medgate Healthcare Personality of the year2022 –Awarded by Medgate Today Magazine and AMG. Healthcare Personality 40 Under 40 List awardee by BW Business World Magazine – 2021 • Global Woman Leader Award by CMO Asia and World Women Congress Karnataka – 2022 • Karnataka Women Leader Award - Dec 2020 • Interviewed by Women Entrepreneur Magazine for being the leading woman businessperson of the year – 2021

•Featured in Your Story Media for exemplary management of Covid 19 through Wave 1 and Wave 2 – 2020-2021• Top 40 under 40 (Healthcare personalities) May 2021

•Indian Express – Express Healthcare Award for operational Excellence – 2019

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Manisha Kumar Regional COO HealthCare Global Hospitals

Breaking Barriers: Successful Women Entrepreneurs in India

What qualities are required to be a successful entrepreneur? Some of the major traits of a successful entrepreneur are leadership qualities, creativity, honesty, discipline, willingness to try things, and so on. So, tell us if any of these traits mention gender. No, because the traits of any leader or entrepreneur are not based on gender but on the ability of a person, whether a man, woman, or other. However, the sick mentality of patriarchal society still wants women to remain within the four walls of their households. Despite breaking many barriers, women’s identities are still questionable. Through this article, we are talking about “Women Entrepreneurs In India” whose journeys need to be told.

To address this issue, we are present here to talk about “Women Entrepreneurs in India.” We know that women are excelling in every field, but their journey in entrepreneurship is still not fully recognised. Despite contributing to increasing the Indian economy and generating jobs, their identities are always overshadowed. Through this article, we are trying to erase the taboo that women are not bad leaders or can’t run a profitable business. Several examples are around us who are the top contributors to the socio-economic development of India through their profitable businesses. But before sharing the list of successful women entrepreneurs in India, we want to share that several women entrepreneurs in India are known for their groundbreaking achievements and for establishing successful startups. However, their names are surely not so famous, but their brands or products are used all over the globe, including Shopclues, Biocon Ltd., Zivame, and so on. Surprisingly, our nation is listed in the third position for having the highest number of women entrepreneurs in India, and most of these women entrepreneurs started their businesses from scratch.

Top Successful Women Entrepreneurs in India

1 Roshni Nadar

Malhotra:

The list of successful women entrepreneurs in India is quite long, but it is quite hard to gather all of them in one article. Due to that, in this article, we will only talk about those women entrepreneurs in India whose contributions are quite high to Indian economic growth and who are earning millions or billions. The chairperson of HCL Technologies, is not only known as a successful woman entrepreneur in India but also known for attaining the position of one of the richest women. In 2020, Nadar became the first woman in the nation to lead a listed IT firm. She has a great contribution to the development of the brand of HCL Group.

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Quora

2 Indra Krishnamurthy Nooyi:

Indra Nooyi is an inspiration for every entrepreneur. Her illustrious journey explains why she is known among “Successful women entrepreneurs in India”. The Chennai-born lady has been the CEO of PepsiCo for 12 years. Before being appointed as the CEO, she worked in numerous positions at PepsiCo. Under her leadership, the revenues of PepsiCo grew at 5.5% annually. In addition to her achievements, she was the first woman of color and the first immigrant to head a Fortune 50 company.

3 Kiran Majumdar Shaw:

In the world of entrepreneurship, Kiran is a wellknown name. She is a great example of dedication, hard work and strong commitment. She started her business from scratch and turned it into a big name. Initially, she did not want to be an entrepreneur as she wanted to be a brewmaster just like her father but destiny brought her into the biopharmaceutical industry and with her impressive business tactics she laid down her company in India. The journey of the Chairperson and Managing Director of Biocon India is quite interesting and inspirational. She laid down her company in 1978 and soon owned the title of the first Pischia-based rh-insulin provider in the world.

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TechStory Medium

4 Devita Saraf:

It will not be justified if we don’t mention Devita Saraf in the list of “Successful Women Entrepreneurs In India”. From a very young age, she started working under the supervision of her father in his company “Zenith Computers” and by the age of 21, she became the director of marketing. With her hard work, zeal and dedication, she became the CEO of Zenith Computers. Soon after, she decided to start her venture and established Vu Group which is a high-end consumer electronics firm. Her venture became the best-selling Indian-owned TV company globally. Not only this, she also established The Young Bombay Forum.

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Stuff India

6 Vandana Luthra:

Vandana Luthra Curles and Curves (VLCC) Health Care’s founder and chairperson truly deserves to be on the list of most successful “Women Entrepreneurs In India”. Under her leadership, the VLCC spread its arms in Asia, Africa and The GCC. No doubt, today her company is one of the largest beauty and wellness conglomerates globally. Due to her great contribution to the skincare, beauty & wellness industry, she owned the title of “Queen of Wellness’’. She has received a host of awards for excellence and entrepreneurship over the years including the fourth-highest civilian honour of India- Padma Shri in 2013 for her contribution to trade and industry. As of now, the operating revenues of VLCC range between INR 100 cr-500 cr for the financial year ending on 31st March 2023.

Indu Jain:

Indu Jain was one of the most successful “Women Entrepreneurs In India.” She fulfilled her duties as the CEO and founder of Bennett Coleman & Co. Limited. This company owns a popular and recognised Times Group. It is worth noting that many renowned publications come under this group, including The Times of India (the largest-selling English daily), The Economic Times (the second most-read financial newspaper in the world), and a few television channels like Movies Now and Times Now. During her leadership, the venture experienced immense success, which was pretty visible in the previous revenue report of the company. Although she is not between us anymore, her principles are still followed by the company. This is the reason that the company is flourishing and increasing its revenue. At present, the company’s revenue is more than $1.5 billion.

5
ET Retail
The Economic Times

7 Falguni Nayar:

The brand of Falguni Nayar is available in every household. From make-up to beauty products everything is easily available on Nykaa with just one click. This is the reason that the company is ruling in the e-commerce market and all the credit goes to the CEO and founder of the beauty brand. She is one of the most powerful and “ S uccessful Women E ntrepreneurs in India.”

The e-commerce website was founded in 2012 and within a short period, this website has sold over 3 million products related to fashion, wellness and beauty. This is the hard work of Falguni, and the company has more than 100 physical stores after selling its products online.

The IIMA

SALAAM SOUK: A CULTURAL CELEBRATION OF AUTHENTICITY ENTERTAINMENT, AND COMMUNITY ENGAGEMENT

Salaam Souk India stands as a shining example of appreciation and understanding between cultures amid the colorful panorama of cultural celebrations. This cultural festival is a vibrant celebration of global diversity. Each edition unfolds with the spotlight on a theme country, offering a mesmerizing showcase of the kaleidoscope of its culture. From meticulously curated commissions and showcases to immersive food experiences and bustling retail bazaars, the festival emerges as a dazzling array of celebrations that champion the realms of food, music, and cultural expression. Notably, each edition is meticulously produced in collaboration with the Tourism Board , adding an authentic touch to the festivities and fostering a deeper connection with the cultural tapestry being celebrated.

Salaam Souk, a platform promoting social impact and community involvement, is led by CEO Tara Khan. With an MBA and a Double Master from the United States, Tara has managed multimillion-dollar portfolios for prestigious organizations like ConAgra Foods and SC Johnson. She has extensive experience in brand planning and management, setting the groundwork for Salaam Souk. Tara's dedication to social impact extends beyond the corporate sphere, with extensive non-profit experience in Africa and South America. She serves as the chairperson of the Aiza Charitable Trust and a member of the Delhi Public School Electronic City management board. Tara's participation with The Tribe & Co and Imaan Explorers demonstrates her adaptability. Salaam Souk was founded due to Tara's adventurous spirit , love for discovering new cultures , her unlimited curiosity, dedication to social impact and entrepreneurial energy.

Salaam Souk is a non-alcoholic event that offers a unique blend of cultural immersion, entertainment, and community engagement. Attendees appreciate the authenticity of the events, which feel transported to the heart of the featured culture. The multisensory approach includes diverse cuisines, vibrant beats themed decorations and performances. Salaam Souk is more than an event; it fosters connections with people from different backgrounds with themes, such as Mystical Marrakech or One Night in Istanbul, and keeps each edition fresh and exciting. The company's commitment to social impact is appreciated, with customers contributing to

cultural exchange initiatives and supporting local artists.

The customer-centric approach of the Salaam Souk team ensures that attendees feel heard and their insights shape continuous improvement. As Salaam Souk evolves, customer feedback remains vital to refining and enhancing the experience.

Tara Khan has had an incredibly rewarding and tough road to get to where she is now at Salaam Souk. Setting up a cultural festival in a multicultural area was one big challenge. She is a cultural festival manager, navigating the transition from corporate to entrepreneurial life, requiring flexibility, strategic vision and understanding of diverse cultures. Transitioning from managing multimillion-dollar portfolios to entrepreneurship required resilience and quick learning. Tara embraced continuous learning, surrounded herself with a talented team, and implemented robust business strategies. She embraced setbacks as learning opportunities and remained true to Salaam Souk’s core mission. Tara believes the cultural festival industry can benefit from greater inclusivity , sustainability, fostering collaborations with local communities and artists. Promoting sustainability initiatives like waste reduction and energy conservation aligns with global efforts for a greener future.

Tara Khan's leadership quote encapsulates her approach: "In the tapestry of leadership, true strength lies in weaving diverse threads together, creating a fabric of inspiration, collaboration, and shared purpose." This quote reflects Salaam Souk's commitment to bringing together diverse cultures, fostering collaboration, and creating shared experiences that resonate with attendees. As Salaam Souk continues its journey, Tara expresses gratitude to the incredible team at Salaam Souk and partners who contribute tirelessly to make each cultural celebration a success. The collective passion, creativity, and dedication bring events to life, creating lasting memories for attendees. Looking ahead, Tara remains committed to exploring innovative ways to foster cross-cultural understanding, create enriching experiences, and contribute positively to the communities engaged with it. The support of the audience and the vibrant spirit of cultural exchange inspires Salaam Souk to reach new heights, and exciting chapters lie ahead for this dynamic platform.

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Founder, Salaam Souk India
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