The Game Changer - 2023

Editor’s Note

There is a famous song “Unstoppable” from one of my favorite singers - Sia. I admire lines used in this song a lot, particularly “I’m a Porsche with no brakes, I’m invincible, I’m so powerful, I don’t need batteries to play”. Well, why am I talking about this song without any reference or purpose? To be honest, in the present context, I find this song very realistic and relatable for the emerging women entrepreneurs and leaders. We are very much aware of the unfortunate fact that India has been a male-dominated country for many decades. So, coming out of the shadow of a male chauvinist mindset makes a woman leader truly remarkable, be it in any domain or specification. Slowly and gradually, we have started feeling a cool and fresh breeze which contains the sweet smell of hard work, dedication, devotion, and perseverance of ladies in their effort to carve a niche for themselves. Not only are they working to cement a position for themselves, but they are also inspiring a whole lot of new generation ladies, who aspire to be like them and reach the zenith of success. They have become the role model not only for girls but for boys too.

In a world full of normal four wheelers, they are leading by becoming Porsche which is invincible as well as powerful. And to tackle the challenges, they barely need batteries in the form of someone’s support. Not many years ago, we would hardly see women who would lead from the front. Even if they wanted to stand on their own, they were pulled back fearing as to what society and the stakeholders of the society would say or speculate. But times have changed and so has the mindset, although the speed is yet to accelerate but it is lot better than a few decades earlier.

Enjoy Reading!

Unnati Katiyar Managing Editor Business View Magazine

Copyright

Publisher

Sharmin Sarwar

Sr. Editor Data Analyst

Malvika Sachdeva

Preeti Thakur

Sourav

Alisha Choudhary

Corporate Team

Kamaljeet Singh

Gaganpreet Singh

Sub. Editor Manager-Digital Marketing Operations-Head

Arpit Singh

Archana Mawar

Bharti Dikshit

Director Ad. Sales & Marketing

Neha Jain

Piyush Tripathi Kushal Jain

Deepti Sharma

Finance Head

Rudraksh

Adil Sarwar Jay Singh

Creative Head

Yuvraj Khanna

Legal Affairs Human Resources

Chandra Shekhar Kanchan Sharma

Registerd Office

B-30/1-4, Ramesh Nagar, Major Pankaj Batra Marg, New Delhi - 110015

Published From

B-30/1-4, Ramesh Nagar, Major Pankaj Batra Marg, New Delhi - 110015

Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held resposnsible for any errors therein.

Hassan Ahmed: Pioneering Public

Relations for Business Leaders

In the ever-evolving world of business, effective public relations (PR) has become a cornerstone in shaping the image, reputation, and success of entrepreneurs and corporate leaders. One individual who has been making significant waves in the PR industry, particularly within the Pentatonix agency's roster of businessmen, is Hassan Ahmed. As the director and co-founder of PR for this exclusive clientele, Hassan has played a pivotal role in elevating the public perception of these business leaders, showcasing their accomplishments, and crafting a narrative that resonates with audiences worldwide.

Hassan Ahmed's journey to becoming a PR maven is one marked by dedication, passion, and an uncanny ability to adapt to the ever-evolving landscape of public relations. With years of experience under his belt, he has honed his skills and developed a visionary approach to PR, resulting in a portfolio of successful campaigns and a reputation for excellence. The Pentatonix agency, primarily known for its world-renowned a cappella group, has ventured into talent management, representing a select group of accomplished businessmen. These individuals, who span diverse industries from tech and finance to real estate and philanthropy, have entrusted their PR and image management to Pentatonix. Managing the public image of these influential business leaders presents unique challenges and opportunities, and it is here that Hassan Ahmed shines.

Hassan's Role in Shaping Business Leaders' Image

As the director of PR for Pentatonix's businessmen clientele, Hassan Ahmed shoulders the responsibility of crafting and enhancing their public image. His work extends to building their personal brands, and perhaps most crucially, ensuring that their unique stories, achievements, and contributions to their respective industries are effectively communicated to the public. Hassan's approach is not just about securing media coverage; it's about telling a compelling narrative that captures the essence of these business leaders.

Hassan's strategic approach includes developing customized PR strategies that align with each businessman's unique story and achievements. There is no one-size-fits-all solution; instead, he tailors campaigns to resonate deeply with each target audience. His approach is rooted in an understanding that effective PR is not just about visibility but about fostering connections, driving engagement, and building trust. One of Hassan's standout qualities is his proficiency in navigating the digital landscape. In an era where the

digital realm wields tremendous influence, he is wellversed in leveraging the power of social media, online platforms, and digital storytelling to showcase the businessmen represented by Pentatonix. His expertise in digital PR strategies has been invaluable in connecting these business leaders with a global audience, both within and outside their specific industries. Beyond this, Hassan emphasizes positioning the businessmen as thought leaders and industry influencers. He orchestrates their involvement in high-profile industry events, conferences, and speaking engagements, allowing them to share their insights, experiences, and expertise with a broader audience. By aligning their personal brands with their industries, Hassan ensures that their voices are not only heard but also respected in their respective sectors.

Showcasing Success Stories

Hassan Ahmed understands the importance of showcasing the remarkable success stories of the businessmen represented by Pentatonix. These individuals have reached significant milestones and contributed to the business world in various ways. Hassan's PR strategies are designed to highlight their journeys, achievements, and the impact they've had on their industries. His approach often involves encouraging these business leaders to share their personal stories, highlighting the challenges they've overcome, their entrepreneurial spirit, and the motivations that drive their success. By doing so, he humanizes them and makes their stories relatable to a broader audience. Moreover, many of the businessmen are actively involved in philanthropic endeavors, and Hassan's PR campaigns emphasize their charitable contributions and efforts to make a positive impact on society. This showcases a well-rounded image of these business leaders, demonstrating not only their success in business but also their commitment to making the world a better place.

Navigating Challenges

The business world is not without its challenges, and Hassan Ahmed has adeptly navigated numerous obstacles in his role as the director of PR for Pentatonix's businessmen clientele. One of his key responsibilities is crisis management. In the corporate world, crises are bound to arise, whether they be related to business matters, personal issues, or unforeseen events. Hassan's ability to effectively manage critical situations ensures that the businessmen's public images remain intact. His approach involves proactive communication, addressing issues transparently, and focusing on their positive contributions and resilience in the face of adversity.

Saba Khan: Redefining Digital Mar

keting Standards with Pentatonix Technologies

In the fast-paced realm of digital marketing, leaders who envision the future and navigate the evolving landscape are instrumental in shaping the industry.

Saba Khan, the director and co-founder of Pentatonix Technologies, stands at the forefront of this dynamic sector, bringing innovation, expertise, and a passion for excellence to the table.

Saba Khan's journey in the world of digital marketing began with a vision to create a company that not only embraced the latest technologies but also prioritized delivering exceptional value to clients. In 2015, she, along with her co-founders, laid the foundation for Pentatonix Technologies, a company dedicated to redefining digital marketing standards.

Under Saba Khan's leadership, Pentatonix Technologies has consistently embraced innovation to stay ahead in the competitive digital marketing landscape. The company leverages cutting-edge technologies, from artificial intelligence to data analytics, to craft bespoke strategies that resonate with the ever-changing needs of clients. Saba's commitment to staying abreast of industry trends has positioned Pentatonix as a trailblazer in digital marketing solutions.

At the core of Pentatonix Technologies is a commitment to client success. Saba Khan believes in forging strong, collaborative partnerships with clients, understanding their unique needs, and tailoring digital marketing strategies that drive results. The company's client-centric approach has not only earned the trust of a diverse clientele but has also garnered industry recognition for excellence in customer satisfaction.

A visionary leader, Saba Khan understands the importance of a talented and motivated team. She has fostered a work culture at Pentatonix that values creativity, collaboration, and a relentless pursuit of excellence. The team, under her guidance, thrives on pushing boundaries and exploring new horizons in the digital marketing landscape.

Saba Khan's influence extends beyond the confines of Pentatonix Technologies. As a thought leader in the digital marketing space, she actively contributes to industry conversations, sharing insights, and predictions that shape the discourse. Whether through speaking engagements, articles, or social media, Saba is dedicated to fostering knowledge exchange and driving the industry forward.

Beyond business success, Saba Khan is committed to making a positive impact on society. Pentatonix Technologies, under her leadership, has undertaken various corporate social responsibility initiatives, contributing to causes such as education, environmental sustainability, and community development. Saba's belief in the responsibility of businesses to give back reflects her commitment to creating a better world.

As Pentatonix Technologies continues to thrive under Saba Khan's leadership, the company stands as a testament to the power of innovation, dedication, and a client-focused approach. Saba's journey as the CEO and Co-founder exemplifies the impact that visionary leaders can have on the digital marketing landscape, shaping the industry's trajectory and setting new standards for excellence.

In conclusion, Saba Khan's role as the CEO and Co-founder of Pentatonix Technologies has not only propelled the company to new heights but has also positioned her as a notable figure in the digital marketing arena. Her commitment to innovation, client satisfaction, and social responsibility serves as an inspiration for aspiring entrepreneurs and cements Pentatonix Technologies as a leading force in the ever-evolving world of digital marketing.