Top 5 Influential Women Leaders in Business - 2022 | March

March 2022 Business Talk | 1 |

AN EXCLUSIVE ISSUE ON

‘WOMEN OF INFLUENCE’ FROM ACROSS THE WORLD

EDITOR’S CORNER

The demand for female leaders has never been greater, and there is a mountain of facts to back this up. From Fortune 500 companies to SMEs and MSMEs, those that support female representation on their boards outperform those that do not. Not to mention, companies with more gender-diverse leadership are bound to be significantly more profitable. Gender equality has been a hot topic in recent decades, and enormous progress has been made in this area. However, there is still a fundamental lack of women in leadership roles. Organizations need to understand how gender diversity in senior executives correlates to optimal performance.

They bring a unique set of talents, an inventive perspective, and, most importantly, structural and cultural differences that assist in the design of effective solutions. It can provide a new level of awareness in terms of creativity, allowing one to unplug the minor details that the naked eye might miss.

JEETENDRA THAKUR Editor

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Besides this, women carry a distinct ability to influence people on a large scale. But influence manifests not only from words but from actions as well. Speaking of which, leadership influence stems from four aspects: reasoning, inspiring, consulting, and collaborating.

While both male and female leaders employ these strategies, female leaders have been shown to have a greater impact. Every leader, indeed, has their own way of channelizing their influence and guiding others. But ultimately, they reflect these elements in their leadership. In this special edition, “Top 5 Influential Women Leaders in Business - 2022,” we intend to inspire our readers with five stories of unfettered zeal, undying dedication, and tenacity that outweigh the size of any uncertainty or business challenge. In the last decade, people have witnessed women leading movements to strengthen diversity in corporate establishments. Every social and professional networking site has recently been bombarded with #BreakTheBias photos, videos, tools, presentations, or articles to inspire individuals to commit to helping shape an inclusive world.

This edition is a contributing effort of our editorial team to empower gender diversity and the importance of female leaders in the “New World.” This time, our cover page will feature Elizabeth CormierMay, founder, and CEO of Mammogen. The company is on a mission to bolster women’s healthcare through innovations.

Women are bound to change the world. They are already setting examples of leadership influence in every quarter of the global industry. But instead of setting a goal, it’d be better if leaders set habits and consistently worked on them with a long-term vision.

PUBLISHER HIMANI PARASHAR BUSINESS HEAD SHUBHAM MEHRA Managing Editor Rashi Saral

Editorial Contributors

Jeetendra Thakur, Avishek Singh, Shivani Goyal, Harish Kateghar

Creative Head Rahul Kushwaha

Corporate Team

Shelly Goyal, Himanshi Sharma, Hemant Negi, Ayushi Taneja, Kiran Mishra, Alisha Ray

Research Analysts

Gunjan, Anmol Bhatia, Harry Dsena

Finance Head

Girdhar Kumar Thakur

Digital Marketing Manager Jatin Shrivastav

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C OV E R S T O R Y

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ELIZABETH CORMIER-MAY

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CEO, MAMMOGEN, INC.

Articles | 6 | Business Talk March 2022

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5 LEVELS OF LEADERSHIP: TO MAXIMIZE YOUR INFLUENCE ON PEOPLE

KIM GRENNAN, FOUNDER & CEO, AXLE EIGHT

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24 MICHELLE BEYO FOUNDER & CEO, FINAVATOR INC.

MARLY BROUDIE, CHIEF EXECUTIVE OFFICER, SOCIALEYES COMMUNICATIONS

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10 MUST HAVE SKILLS OF AN ENTREPRENEUR YOU MUST ADOPT IN 2022

SUSAN SEMMELMANN OWNER, SUSAN SEMMELMANN INTERIORS

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WHAT MAKES A SUCCESSFUL ENTREPRENEUR? EVERYTHING YOU NEED TO KNOW March 2022 Business Talk | 7 |

ELIZABETH CORMIER-MAY:

BREAKING GROUND IN WOMEN’S HEALTHCARE

We want every woman, regardless of age, background, financial status, or genetics, to have a chance at an early and safe diagnosis, which might save millions of lives.

ELIZABETH CORMIER-MAY

CEO, MAMMOGEN, INC.

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Story Cover March 2022 Business Talk | 11 |

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n 2020, 2.3 million women worldwide were diagnosed with breast cancer, with 685,000 fatalities, including 43,780 in the US. Mammogen is on a mission to reduce these statistics by developing and commercializing a suite of noninvasive, liquid biopsy, early detection tests for breast cancer.

Elizabeth “Liz” Cormier-May, a life science and diagnostics veteran from the U. S., is on a quest to enhance the detection, diagnosis, and treatment of diseases affecting women.

There is a saying, “A woman knows what a woman needs.”

This thought has laid the groundwork for many female entrepreneurs dedicated to women’s health. Elizabeth is the CEO of Mammogen: A woman-led biotech firm that uses data, technology, and research, as well as personal experience, to improve every area of women’s healthcare. Her unique pursuit and prolific ambition to develop an end-to-never-end community for women around the world earns her a place in our captivating issue. She is also SVP and CCO of IV BioHoldings, a studio that conceives, develops, and commercializes first-inclass bio-platform firms that dramatically improves disease detection, diagnosis, and treatment. The IVBH ecosystem includes Mammogen, as well as LiquidLung (a pulmonary company focusing on early detection lung cancer) and HepGene (a metabolic company focusing on detection of NAFLD and NASH).

A GOAL TO REVOLUTIONIZE “Controlling my own destiny and being able to rearrange pieces of success that others had always forced me to keep stationary were the two reasons I became an entrepreneur,” says Liz. At a young age, Liz felt compelled to introduce new tools, technologies, and products into the industry, all with the goal of improving patient care. She began her career as a medicinal chemist at the Novartis Institute for Biomedical Research, focusing on early discovery oncology. In this role, she felt too far removed from the patient, despite her desire to make a genuine impact on cancer research. She has spent over two decades creating new markets, products, and companies, all with the same goal in mind: to provide unique solutions and technologies that improve patient experiences and save lives.

With unbridled drive and experience, she brought the concept of Mammogen to life. Mammogen connects the right patient to the right treatment at the right time. Her company is developing the genTRUTM suite of breast products, first-of-its-kind, groundbreaking solutions that will unlock early detection. The flagship products have an accuracy in the upper 90 percentiles and are designed to usher in a transformation in women’s healthcare.

Liz’s mission has brought together a community of women (survivors, fighters, and previvors). As a previous medicinal chemist, she is well-versed in oncology and its terrifying consequences. “We’re providing survivors with tools that go beyond clinical diagnosis to provide a safe environment for talking, healing, and long-term wellness,” Liz explains.

The team is also building partnerships with other female entrepreneurs that are focused on the clinical, social, physiological, and mental health challenges that arise during the previvor, survivor, and thriver phases in the continuum of care. | 12 | Business Talk March 2022

REIMAGING WOMEN’S WELL-BEING As mentioned, Mammogen’s flagship suite of products is envisioned as a cornerstone of women’s healthcare. The genTRUTM consists of two early detection tests. The first is the genTRUTM-EDT (Early Detection Test), a non-invasive, simple blood test that will allow women who are not currently eligible for imaging to be screened for breast cancer earlier and more frequently. The second test, genTRUTM-PID (post imaging diagnostic), is intended to rule out the correct patients from invasive breast biopsies. Both the tests are based on a suite of 26 mRNA biomarkers that have demonstrated an ability to diagnose breast cancer at all stages. The product suite is validated in both blood and saliva and offers best-in-class performance.

This new multi-gene expression signature is non-invasive and painless, and it is positioned to deliver regular, accurate screening to women who are underserved by current guidelines.

“We want every woman, regardless of age, background, financial status, or genetics, to have a chance at an early and safe diagnosis, which might save millions of lives,” says Liz. She and her colleagues aim to complete clinical development by next year, making early breast cancer diagnosis a near-term reality for 96 million women.

FACTORS MAKING IT DISRUPTIVE, AND DISTINCT Mammogen’s uniqueness and strength are driven by innovation, technology, and focused R&D. The Mammogen and IVBH model focuses on reducing time, cost, and inefficiency in clinical research while maintaining a flexible market strategy.

For instance, Mammogen cut the average R&D and analytical validation process by seven years and saved over 95% of the industry average cost. Liz explains, “The genTRUTM suite of products, combined with the Mammogen model, not only has the potential to decentralize potentially life-saving testing, but it also puts a palpable focus on the importance of innovation and questions the traditional models.” By utilizing RNA (as opposed to DNA), they showcase a novel R&D mindset, creating a distinct and powerful model that is completely unmatched and unlocks early detection.

By focusing on creating new efficiencies, Liz and her team are reshaping how innovation occurs, and how care is delivered.

This also shows how Mammogen approaches clinical development with a fresh perspective, while moving towards actual precision medicine. Undoubtedly, it requires a multidisciplinary strategy that covers diagnostics, imaging, genomics, genetics, targeted medicines, and follow-up care after the “cure” or remission to achieve true precision medicine; but, the resultant outcome collectively benefits patients, shareholders, partners, teams, and related communities.

THE SOULS BEHIND THE DISRUPTION At the core of Mammogen is its team. A shared belief in a purpose greater than the team itself, one that will benefit women globally, motivates everyone involved with their mission.

This fosters devotion to their company and patients, as well as encourages creative problem-solving. Be it employees, partners, advisors, or BoD members, everyone shares an unwavering passion for patient care. This ignites innovative thinking and

dedication towards an altruistic vision. The Mammogen team is continually redefining industry backdrops, rearranging parts, and creating best-in-class products.

This innate ingenuity and efficiency complement the team’s ongoing challenge to the industry status quo.

COVID-19: A DISRUPTIVE MILESTONE COVID has altered our way of life for the past two years - how we live, how we do business, and how we socialize. Its afflictions are self-evident, as everyone has experienced them. There has, however, been some positives that have emerged from the last 2 years. For instance, mRNA and PCR, which were mostly unknown to the general public prior to COVID, gained household awareness. This general awareness benefited both Mammogen, and IVBH as a whole, as their portfolios are based on mRNA as the modality of choice, and the products will be commercialized as PCR technology, keeping the total cost to patients and the healthcare system as controlled as possible.

ELIZABETH CORMIER-MAY: AN INFLUENTIAL VISIONARY “The best testimonials to leadership are defined in the hardest moments, not the commendable ones.” - Liz

There has never been a worthy cause that has come without adversity or challenges. Liz’s journey hasn’t been without its ups and downs. Truth be told, when asked what her biggest regrets were at the start of her career, she said, “Not being able to speak out when necessary, not trusting my gut, and allowing others to dictate my success.” But she didn’t fail; she learned. She learned that, in moments of crisis, transparency and honesty foster the greatest amount of trust and respect. This realization has helped her turn many challenges into collective success by working in unison with her team and community. Growing through trials has largely helped her gain respect amongst her team. She abides by the golden rule: “Treat others the way you want to be treated.” She constantly focuses on nurturing an ecosystem of transparency and respect while inspiring accountability amongst all. Of course, this doesn’t make all conversations easy, but the collective reverence keeps everyone committed to a shared purpose.

“The genTRUTM suite of products, combined with the Mammogen model, not only has the potential to decentralize potentially lifesaving testing, but it also puts a palpable focus on the importance of innovation and questions the traditional models.”

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As a woman who leads by example, Liz wants women to speak out and learn to say “No.” She says emphatically, “Say it when you’re asked to do something you know isn’t in the best interests of the company, when someone treats you unfairly, when you’re asked to give too much of yourself while others aren’t pulling their weight, and when you know your idea is better than the one being tossed around the room.”

A VISION FOR THE GREATER GOOD “My entrepreneurial journey so far has been the scariest, most exhilarating, and unquestionably most rewarding experience to date,” says Liz. IV BioHoldings’ unique distribution platform excels in speed, efficiency, and risk management; and is driven by innovation from productization to commercialization.

The ecosystem brings together superior data science, exponential technologies, powerful alliances, and over 60 years of combined multi-disciplinary expertise.

She is also the Co-Founder, Chairman, and CEO of Dragonfly Data Ventures, a digital health company, which is still in stealth mode. Dragonfly is developing a gamified app that provides tools for patients, consumers, and users to own, control and activate all of the data fragments they leave behind each time they use a credit card, an app, a wearable, fitness equipment, or direct to consumer genetic testing.

Dragonfly’s aim is to, for the first time ever, allow consumers to not only control, but participate in all of the upsides of the data industry, all while providing an unrivaled user experience that unlocks answers, predictions, competitions, fundraising, and self-awareness.

Liz wholeheartedly names her entrepreneurial journey as her most prized achievement, other than her family. “It requires more guts, passion, creativity, and perseverance than any boardroom, M&A transaction, or executive role I have ever been a part of,” Liz concludes.

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“Say it when you’re asked to do something you know isn’t in the best interests of the company, when someone treats you unfairly, when you’re asked to give too much of yourself while others aren’t pulling their weight, and when you know your idea is better than the one being tossed around the room.”

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LEADERSHIP

Having leadership skills lets you improve certain professional qualities, build and strengthen relationships and boost your earning potential. John Maxwell’s “5 Levels of Leadership is one of the most compelling theories that involve position, Permission, Production, People Development, and Pinnacle. So, let’s look at them one by one.

THE FIVE LEVELS OF LEADERSHIP ARE POSITION When people have a managerial job, they have an authoritative position, so they have to showcase certain qualities to become strong leaders. They trust company practices, policies, regulations, and organization charts to influence their employees. Although, a more open-minded, welcoming attitude can improve your team’s motivation to deliver better work and enhance workplace satisfaction.

To enhance your leadership skills at this level, you should: • Empathize with employees to show them you care.

• Appreciate their work to boost motivation.

• Deliver and accept constructive feedback to continually improve practices.

• Regularly interact with your team to make sure that they receive the required information to perform tasks successfully.

5 LEVELS OF LEADERSHIP: TO MAXIMIZE YOUR INFLUENCE ON PEOPLE | 16 | Business Talk March 2022

PERMISSION When you assign any task to your team, they will give their best. Your employees assist you because they feel respected, involved in decisions, cared for, authorized, and valued. To have this level of leadership, make sure you: • Consider how your decisions will impact all the people around you.

• Treat all your employees equally.

• Always support your team members.

• Ensure that all of your employees can work well with other teams.

• Always hold people responsible for mistakes.

• Bond with your team well.

• Meet or exceed your goals.

• Receive positive reviews from your team members, managers, and clients.

Try to learn more about your employees as it gives everyone a sense of integrity and encourages them to give their best.

PRODUCTION Production leaders generate results and leave a significant impact on their organizations. They give you useful advice, help you resolve conflicts, and encourage people. Since they have amazing relationships with all of their employees, they rely on them to do an outstanding job. Leaders at this level can enhance their skills by making their communication more consistent, further improving their team skills. You can do the following: • Think of the best ways to make the connections required for employees to feel involved and empowered.

• Listen and guide them.

• Welcome workers’ input on decisions.

• Adapt new technologies or transitions in the industry.

• Ensure that all employees are well-trained.

• Admire people for their qualities, charisma, and technical skills.

Production leaders can build a high-productivity team, department, or company. Their leadership skills are better than most other people, but there is also a scope of learning if they improve themselves.

PEOPLE DEVELOPMENT To reach the leadership level at a large organization, you should understand how to support other people and help them become leaders. People Development leaders use their time, energy, and money to improve others’ leadership skills. Individuals who go from Production to People Development successfully are: • Consistent, sincere, inclusive, and easy to talk to • Hard workers who lead by example • Skilled at expressing expectations for employees’ roles clearly • Honest decision-makers • Mentors to employees • Ready to recommend employees for promotions • Keen to help former employees develop their careers • Willing to talk to the people in their team about any issue • Promoted for their excellent management skills

You must think of the future and consider the way teams across your company perform together to attain their goals. Make sure that you improve your interpersonal and communication skills to encourage others. That way, you can define your team’s goals in a way that encourages your employees and gets them enthusiastic about your company’s future endeavors.

PINNACLE Apart from mentoring employees, Pinnacle leaders should be skilled enough to support others in reaching the People Development stage and become outstanding leaders themselves. As a result, they enhance their organizations’ prestige, facilitating the most talented, innovative people to work there.

Pinnacle leaders: • Boost productivity and make almost any team or department successful.

• Build an environment that lets everyone contribute to their successes.

• Influence people outside of their organizations or the industries they work in.

• Treat everyone fairly and with respect.

• Demonstrate integrity, keep their promises, and act in an honest, ethical way.

• Let people supervise to make independent decisions whenever possible.

• Surround themselves with intelligent, talented people who want to do their best.

• Lead people who create innovative products and get excellent business results.

• Communicate well with other teams.

Pinnacle leaders usually speak or conduct workshops about leadership. They also have employees who believe that they always prioritize their interests.

To become a Pinnacle leader, you have to be a hard worker who guides by example.

So, these are the 5 levels of leadership that you must follow to succeed.

CONCLUSION After reading this post, you may have understood the 5 levels of leadership that everyone should follow to become a great leader. However, to earn respect, you need to first hone your skills.

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Kim Grennan- The Woman who Built Axle EightA world-class boutique marketing agency KIM GRENNAN, FOUNDER & CEO

We work with so many small and medium-sized enterprises that we need to derive a method to remain adaptable as our clients’ business demands change. We work on a month-to-month retainer basis, unlike other companies who lock you into a 6- or 12-month contract.

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n marketing, a boutique agency is one that is small and focused. It’s usually made up of a talented group of people that work well together and are highly competent. Larger firms that rely on many teams in several locations might be considerably less agile than a small creative business like this. A smaller firm will also communicate better, be more willing to try new ideas, and provide you with a point person who is well-versed in your requirements.

Inbound marketing, content development, and providing your business a strong narrative voice are all skills that these companies excel at. They excel at creating a loyal community around your business more than anything else.

If you choose a huge firm with a history of success are you getting the individuals who were actually involved in the prior success? It’s unlikely that you are.

You’re probably being passed around among several marketing personnel, many of whom have nothing to

do with a campaign you love. When you choose a small firm with a history of marketing success you’re getting the people that really ran the campaign and made it successful. A small agency’s personal connection with its clients encourages openness at every touchpoint in the client-agency relationship. When dealing with a boutique agency, this is arguably the most significant differentiator.

Axle Eight is a boutique marketing firm located in Scottsdale, Arizona, that works with customers all around the world. Axle Eight offers SEO paid advertising, content development, email marketing, analytics, and automation as well as other services.

Kim Grennan, the founder, and CEO of the company shares “We work with so many small and medium-sized enterprises that we need to derive a method to remain adaptable as our clients’ business demands change. We work on a month-to-month retainer basis, unlike other companies who lock you into a 6- or 12-month contract.”

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Town Scottsdale in May 2019. There are now seven of them that work from home every day! Kim and her staff continue to grow every day, and they feel that is real happiness.

“We want to continue to grow a team of people who embody our core values and acquire clients who have similar values. We’re in growth mode, so we’re setting up the systems for scalability and how to do that in a healthy, sustainable way. It’s a fun time in the business.” believes Kim.

The Inside Story- Meet Kim Grennan, the leader who built Axle Eight Kim’s career began in investment banking and mergers and acquisitions. She worked for a Chicagobased investment bank during the day and attended Loyola University at night to pursue her MBA. After graduation, she was given a place on Verizon’s Innovation Incubator’s Global Strategy team in Boston.

She was in charge of assisting in the development of non-core B2B strategic road maps, such as healthcare, IoT, Digital Media, education, and transportation. She and her husband decided to return to their home state of Arizona after a couple of years in Boston! Kim got a job at Tallwave, a start-up consulting business. She began full-time freelancing from her home office after a year there, intending to achieve financial independence at a young age. Most of her customers eventually needed marketing, and she began to see a lot of traction and success as a result.

For the first year or two, Kim considers her existing clientele to be her most ardent supporters. They continued to refer her to more and more firms. She swiftly assembled a remote crew of freelancers to assist her with the task. Kim decided in 2019 that she wanted to take her business to the next level and opened a real office in Scottsdale, where she hired her first full-time employee. Kim needed someone she could trust, and her long-time closest friend was searching for a new job, so the selection was simple! They hired office space at Spaces, a co-working facility located across the street from Fashion Square. They recruited two more full-time employees after only three months and soon outgrew that space. They relocated to a 10X larger facility in Old | 20 | Business Talk March 2022

Shaping Success Company cultures provide a shared platform and approach to work for everyone in the business. Employee attitudes, effectiveness, and sense of belonging are all influenced by a company’s culture. Some cultures emerge naturally as a result of the way a firm operates, while others are shaped and implemented by executives.

The communication methods of owners and senior management have a major role in establishing a strong and productive corporate culture. Kim says that the culture at Axle Eight is something that she is incredibly proud of. She further adds that their work environment is very communication-focused, and they’ve had to work hard on that throughout the pandemic and working from home.

“The key to any successful business is hiring people who are far smarter than you, and then figuring out how to keep them happy so they stick around. My team not only makes my job easier, but they are constantly providing ideas on how to grow and improve our services, making us stronger as a company. I am in a better headspace knowing I can fully trust the team I’ve built.” adds the founder.

A Human Touch “At Axle Eight, it’s so much more than just work. Our team cares about each other deeply. For example, our Marketing Director just got married and we put together a video for her to wish her well as she left for vacation.

Two of our team members had babies recently, and we were one of the first ones to know when their arrival happened. We are there for the small and big milestones, truly like a family.”

A message for young entrepreneurs Before signing off from the conversation Kim has strong life lessons for all the young leaders.

“If there’s anyone out there looking to be an Entrepreneur, it’s so critical to be adaptable and go with the flow.

Understand that the needs of your clients/customers aren’t going to be the same even a year from now. So having the mentality and willingness to be flexible, change and pivot are what’s ultimately going to put you in the best possible position to make a difference in your space.” believes Kim Grennan.

COMPANY

PERSON

DESIGNATION

Axle Eight

Kim Grennan

Founder & CEO

FINAVATOR INC.

Michelle Beyo

CEO & Founder

Mammogen, Inc.

Elizabeth Cormier-May

CEO

SocialEyes Communications Inc.

Marly Broudie

Chief Executive Officer

Susan Semmelmann Interiors

Susan Semmelmann

Owner

| 22 | Business Talk March 2022

MICHELLE BEYO FOUNDER & CEO

FINAVATOR

REDEFINING BANKING & DIGITAL PAYMENT SOLUTIONS | 24 | Business Talk March 2022

“Creative thinking is essential in the work that we do, and we have a flat company structure that really enables it”

INC:

We are living in a society driven by digital technology. While it has dramatically transformed our way of life, it has also radically changed the business landscape. It has brought new ways to interact, function, and build awareness.

Amongst the other segments, financial solutions have witnessed tremendous growth through digital pathways. It has helped banks speed up their workflow and Fintech innovate on many grounds. However, there is always room for more. Financial institutions have benefited from digitization, but it has also created opportunities for more. FINAVATOR, a Canadian corporation, was inspired by the idea of uncovering these opportunities and assisting companies in their growth. The firm assists banks, Fintech, and corporations in embracing the changing world of finance through innovation.

AN OUT OF THE BOX FIRM As previously stated, FINAVATOR works with a wide range of financial institutions, assisting them in growing their businesses. It helps traditional banks assess Fintechs and choose the best innovation partners to help them expand their client base. Conversely, it stands behind Fintechs, assisting them in developing innovative products, marketing strategies, and enterprise alliances in order to reach new client segments.

Its extensive experience in FinTech Marketing, Open Banking, Payments & Prepaid Solutions, Challenger Banks, Micro Loans, Rewards, and Loyalty backs its expertise. FINAVATOR is a wellknown strategy consultancy that specializes in bridging the gap between FinTech and traditional banks.

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FINAVATOR, specializes in two particular areas: Open banking and payments. It partners with clients to develop innovative payment and digital services that help businesses stay competitive, provide customized solutions, and pursue additional revenue streams. FINAVATOR’s prime directive is to exceed its clients’ expectations in every engagement since it believes in treating clients with respect, which represents its values. What makes it reliable is its team, which strives to learn from tasks and challenges and deliver competent results. And results assure an unbreakable faith and integrity fostered by moral and ethical standards.

THE INNOVATOR IN CHIEF Michelle Beyo leads FINAVATOR’s groundbreaking quest. She is a principled woman who follows the Golden Rule: treat people as you would like to be treated. Michelle is a financial enthusiast, a strategic advisor to several Fintechs. And it was her enthusiasm and passion for using payment technology that made her begin FINAVATOR. Within two years, her fervour outshined - as she positioned FINAVATOR in a unique position within the Canadian financial space. She has over two decades of extensive experience in driving innovation across the retail and payment industry. This enabled her to build a flexible culture and a nimble workforce dedicated to problem-solving in their own unique style. “Creative thinking is essential in the work that we do, and we have a flat company structure that really enables it,” avers Michelle.

She fosters an open-minded, collaborative environment in which team members are free to express themselves, pitch ideas, and make suggestions for improvements. She feels it is critical to trust and believe in employees and their skills. As such, she values selfeffort, including failures, as part of the learning process. Michelle believes that the banking industry will continue to be a dominant force in the future; as a result, she is directing FINAVATOR in such a way that it readily adjusts to these changes when the time comes.

MAINTAINING A LEADING STATURE As previously mentioned, FINAVATOR has a dominating presence in the Canadian Financial Space. And to nurture and maintain its position, it goes beyond observing trends to predicting new and emerging ones. The financial world is constantly churning forth new technologies that can help organizations work more efficiently in less time. Validating this, FINAVATOR stays aligned to the industrial landscape. Michelle and her teammates continuously update themselves through online channels, such as news or podcasts, peers, clients, events, and conferences. The founder also has an extensive network where she interacts with other experts to share and discuss ideas. “For instance, as a Board Member at OBIC, I have joined a group of like-minded individuals who share a deep bench of industry expertise.

They really help me build my knowledge both in-depth and in breadth, with an eye out for constant updates in other markets and jurisdictions in the world,” she adjoins.

Ultimately, it’s a learning process, which FINAVATOR nurtures at the heart of its operations. The Company also performs deep R&D to stay updated and empower learning. Michelle strongly believes R&D helps companies become more resilient, effective, and not afraid to fail. It helps a company analyze its winning streak and areas that can be improved with a better approach. By | 26 | Business Talk March 2022

constantly testing and tweaking, a company becomes more agile and innovative.

NOT RIDDLED BY COVID-19 The pandemic put every company, regardless of size or shape, on trial by fire. It also sped up technological adoption which dramatically strengthened customer behaviours. Hence, companies are implementing smart methods to stay connected with stakeholders and creating solutions befitting to the digital shift. FINAVATOR, being agile and adaptive, has been fortunate to not be negatively affected by the chaos. Rather, it helped companies, from FinTech to incumbent financial institutions, to embrace the new normal. The period certainly ushered in a lot of disruption for companies almost overnight. As for Michelle, working from home has taught her the importance of connecting, work-life balance, and having a dedicated team to lean on. It was a completely new opportunity for them to revamp their business model, build and launch innovative products to create a futureready business.

While expressing gratitude for herself and her team’s efforts, Michelle also discusses the dismal situation in her country because of the pandemic and how she plans to alter it. According to her, Canada is drastically falling behind in open banking.

“First to market players, such as the UK, leveraged their open banking framework to support small businesses and consumers and jump-start their recovery from the pandemic,” states Michelle. Canadian small businesses, however, are still perplexed, and citizens are trying to access unemployment insurance. Open banking, according to the founder, can help the country and businesses move forward. While the Advisory Committee’s Final Report shows that there are still many reforms to be made in the Canadian financial sector, Michelle hopes to use her position in OBIC to continue advocating for open banking, all while assisting banks and FinTech in adopting the new normal.

SEVERAL FEATHERS IN THE CAP Over two years, FINAVATOR has showcased outstanding progress in all business areas. Both Michelle and her brainchild have been widely honoured for creating meaningful experiences and advocating open banking and gender diversity in Canada. The Company recently earned the title of “Top 30 Best CEOs of 2021” from The Silicon Valley Review Magazine and “Most Influential Leader in FinTech Consulting - Canada in 2020”. The prestigious Corporate Vision Magazine also awarded it “Most Influential Leader in FinTech Consulting in 2020”.

CONCLUSION FINAVATOR’s unyielding progress is a fine example of perseverance. Building a company without funding wasn’t a simple task. But then, it had the privilege to work with incredible clients like Big Canadian, American bank, and a dozen of other Fintechs. It aims to continue helping Fintechs and incumbents, and achieve bigger milestones.

EMPOWERING THOUGHTS OF THE INNOVATOR

“You can truly achieve anything if you put your mind to it – not from a position of fear but rather of optimism, excitement and wanting success for yourself.”

LEADERSHIP

Entrepren 10 Must-Have Skills of an

You Must Adopt in 2022

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E

very entrepreneur should have skills like leadership, managing, and entrepreneurship skills. It is regarded as one of the primary factors of production. In addition, an entrepreneur’s ability is measured by how well they make decisions, creativity, and how good they are in the management of risks and resources. So, if you are an entrepreneur and want to know what it takes to boom your business, here are some must-have skills for an entrepreneur.

Must-Have Skills of an Entrepreneur 1. Problem Solving Attitude In this fast-paced world, no entrepreneurship will get success if their approach is perpendicular. Of course, problems will arise, but you have to apply various tactics to handle them. Therefore, remember if you want to win a battle, you must learn that failures are guaranteed. So, problem-solving should be there to help you predict risks and develop risk management plans for the future.

2. Capable to Manage Money Every business’s ultimate goal is to make a profit (money).

Therefore, how you can lead your business if you can’t manage money. Budgeting can pose a big challenge to any business that is not well handled and will result in a loss.

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3. Building Relation with Customers No business can survive without customers. In business arrangements, we either sell services or products. Ensure that the ideas you use, your decision, and the services you offer fulfil customer requirements.

Therefore, extensive research is crucial to get a feasible solution. Then, sell the skills cultivated into the business to lure more customers, making it a must-have skill for an entrepreneur.

4. Being Resourceful The moment an entrepreneur understands how to handle money, the next question arises about taking the business to a greater profit.

But, first, you need to identify the funding source. It also involves a compelling pitch to sell the business and get more funding.

5. Networking with the Right People Before starting any business, it’s imperative to set goals for it. Therefore, make sure you create the right linkages and have resourceful people to develop business ideas. From the entrepreneurs you spend time with, portray your role model and achieve that. Try to learn from successful ones and ask them how they handle them. Share as many challenges as possible with them to solve the business’s problems.

6. Managing Stress Efficiently Stress can kill entrepreneurs if they fail to handle and manage it. There will always be a time when your ideas and plans won’t work. Further, frustration happens when you try to fix this. So, don’t let stress put you down; rather, turn them into a growth opportunity. Yet, make sure you apply useful tactics for business growth.

7. Capacity Building Limited skills can affect business growth. Therefore, improve the team performance by providing training to them in key areas. Determine the gaps in every team member and arrange capacity-building sessions.

It will give them the ability to handle complex issues with high commitment levels. As an entrepreneur, this will create a basis to handle team member misconduct issues.

8. Learning Ability The market demands modifications and impacts business now and then. Don’t think that you understand everything about your business.

Firstly, you need to understand how to build customer trust in an online business. A business, if strategized well, succeed very fast. Arising trends should be observed and applied instantly to avoid business disruption.

Acquire skills and concentrate more on what level you desire to take the business. Ask questions from yourself to learn more about your business.

9. Managing People Effectively Handling people takes distinct dimensions. Use distinct parameters to assess people’s capabilities. Recognize their weakness and work on them. You can achieve productivity by having an effective team on board. Encourage and build them every day. Treat employees with equality as it brings respect, and timely feedback will help you grow your business further.

10. Determining Strength and Weakness We all know that nobody is perfect in this world. It is important to recognize what you are good at (strength). Recognize weaknesses, so they don’t overpower the strengths. It will assist you in making an informed decision about your business. Working on weaknesses with boldness and sheer strength will allow you to go a long way.

These are some must-have skills for an entrepreneur, everyone should know.

March 2022 Business Talk | 29 |

| 30 | Business Talk March 2022

CONQUER YOUR DIGITAL MARKETING WITH SOCIALEYES COMMUNICATIONS INC. MARLY BROUDIE, CHIEF EXECUTIVE OFFICER

I take great pride in the fact that we are so much more than a social media company that focuses on creating content, posting content and hoping for the best. At SocialEyes, we marry digital marketing and business development, and I believe this truly sets us apart.

T

he surge of digital marketing has brought a revolution for business owners and has contributed to both opportunity and growth for businesses across the globe. The outbreak of Covid-19 hit the economy terribly hard. Industries shattered, people lost jobs and businesses crumbled. Those that saw opportunity, embraced different strategies for business growth and innovated, saw new heights. Digital Marketing is one of the most cost-efficient and effective tools to enhance awareness and boost business.

The Competitive Advantage There are thousands of digital marketing firms in North America; what makes SocialEyes different?

Located in Toronto, Ontario, SocialEyes Communications Inc. is a digital marketing and business development consulting firm that has pioneered the market with exemplary services.

The firm offers a variety of services in the digital space including social media management, advertising and lead generation, business development consulting, content creation and marketing, brand building, website design, video and photography, and digital marketing coaching.

A digital marketing strategy is only effective if it is creating new opportunities for the business as a whole. This element is largely a result of David Broudie, Marly Broudie’s husband and SocialEyes’ Chief Sales Officer (CSO).

Marly Broudie, CEO of SocialEyes Communications expresses that the main goal is “helping businesses hit and surpass their stride by empowering them to shift perceptions and penetrate the digital marketplace in unprecedented ways”.

As Marly states, “I take great pride in the fact that we are so much more than a social media company that focuses on creating content, posting content and hoping for the best.

At SocialEyes, we marry digital marketing and business development, and I believe this truly sets us apart.”

David has a background in financial services with extensive experience in digital marketing for business growth. He has coached, trained and mentored professionals in and out of financial services across Canada, and has led workshops, training sessions and seminars on lead generation, cultivating relationships and fostering growth.

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Team growth: more than doubling the team at SocialEyes during a pandemic - from 5 full time employees in 2020 to 11 in 2021 Quadrupling the client roster from 12 in 2016 to over 50 in 2021 Hosting the first ever charity gala in support of SickKids Hospital in 2019, bringing together over 200 attendees, and donating nearly 35K to a cause that’s been close to Marly Broudie’s heart since the passing of her sister in 2011 Providing insights in several publications including Social Media Examiner, Real Estate Magazine Online, Lexpert Magazine, Lawyer’s Daily and Attorney at Law, Day Law Library and More

The Importance of Mentorship and Growth Whether a partner, friend, professor, colleague or co-worker, mentors encourage personal and professional growth.

Mentors and supporters can assist in guiding and shaping both present circumstances as well as future opportunity.

David’s strategic lens has been central to the company’s success. They get to know their client’s goals, objectives, strengths, weaknesses and vision prior to strategizing, so they can best leverage digital marketing tools to help their clients achieve success.

The firm’s unique approach, especially in the face of COVID-19, is a testament to their competitive advantage. “As companies weathered these storms, we spent a great deal of time providing insights and clarity that, for many, could have been the difference between surviving and thriving.

I truly believe our strengths in pivoting businesses in the face of unprecedented challenges, set us apart from the status quo.”

Encouraging Creative Thinking “Creativity is intelligence, having fun.”

Albert Einstein At SocialEyes, the goal is to inspire a culture where the team feels encouraged and comfortable to put ideas on the table, which allows creativity to breed and employees to feel motivated.

As the firm is operating virtually now and lacks face-to-face interaction with team members, collaboration has its challenges however, “we do try to encourage this culture by conducting virtual brainstorming sessions that encourage staff to work together, share ideas and collaborate.”

The Co-Relation Between Mission, Core Values and Vision Mission, core values and vision are three critical components needed to establish every business’ overall goals. During the onboarding, research and discovery phase with each new client, “we really delve in and establish these elements”.

“I have to take my hat off to my husband Dave. Not only is he my business partner and shares in the business wins of SocialEyes, but he has also been my biggest supportpersonally and professionally”.

Growing a business is not all rainbows and butterflies. Add a pandemic and children to the mix, things get overwhelming.

We all have moments that feel overpowering, or feelings of defeat or doubt step in. “Dave will push me to keep going, but he also realizes when I need to take a step back. He is the most optimistic person, who sees challenge as opportunity and weakness as strength – and that has always been very inspiring for me”.

The Future of SocialEyes As Marly states, “my goal has always been, and still is, to help businesses broaden opportunities through the power of digital marketing, and to build a team who shares in the vision of the company, who dare to think big, who are as tenacious, talented and who are mission-driven”.

For the Readers A few words of wisdom from Marly Broudie: “I think it is so important to be open minded and to welcome feedback and direction from others. Source out mentorship, align yourself with centers of influence and don’t be afraid of exploration. Sometimes what you think you want in life changes, and that is ok”.

The mission and the core values of a business will lay down the foundation – while the vision is the light that drives the company forward. “I believe that all three elements are integrated and crucial to help navigate the goals and objectives of any company.”

Over a spontaneous lunch about 9 years ago, I was told that one day I wouldn’t be a legal assistant and I should start paying attention to the things that excited me, and that invigorated me. I really thought long and hard about it – and I soon realized that the path was not exciting to me, it was not my passion, and it was not the path for me. That lunch was likely the first event that started to divert my attention towards what it was that I truly wanted – and had I been close minded, I likely wouldn’t be where I am today.”

Feathers in the Cap Boasting of the company’s achievements, let’s have a look at them:

Choose the career path that excites you and brings out the best in you… and if you started in the wrong profession, you could change it up!

| 32 | Business Talk March 2022

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Susan

Semmelmann: CARVING NICHE IN INTERIOR DESIGNING WITH A HEART OF GOLD Creating a dream space is not the job of one person, nor is it easy. It takes an entire team to create beautiful homes and eye-catching designs that become the talk of the town. While carpenters, drywallers, electricians, plumbers, and painters are all necessary, the most vital component is an interior designer. An interior designer is involved in every aspect of the building process, from furnishing to selecting colors that designers pick, along with other factors. They are aware of how lighting, surface finishes, trim, and numerous other options influence the end product. Truth be told, they aren’t just people with an eye for color and a knack for picking furniture.

But to create niche designs that can have an everlasting impact requires innovative thinking, creativity to articulate, and multidisciplinary expertise with an aesthetic sense. Susan Semmelmann is an interior designer of unparalleled caliber.

Through her design firm, Susan Semmelmann Interiors, she tailors interior projects of various tastes, blending contemporary, modern, vintage, and bold ideas. Incepted in 2019, the firm is growing in leaps and bounds with an exclusive design portfolio, making Susan a preferred designer for transforming plains into dream spaces.

Susan has spent 25 years in construction and design and has imagined spaces that leave a lasting impression. She began her entrepreneurial path with no clients, a wealth of experience, a focused enthusiasm, and a small band of allies.

But her passion, combined with team efforts, eventually found progress. Her customer base expanded, and so did her team to meet the demands. The firm currently has over 70 projects in the pipeline. Over the past 2 years, the firm has built progress on values of loyalty, relationships, and connection with employees and clients. Susan is more than just an interior designer- she is a businesswoman, a proud wife, and a mom, as well as a philanthropist and humanitarian. She believes, ‘The spirit of living is giving,’ it is the foundation on which she designs her concepts and defines her passion towards life and community. | 34 | Business Talk March 2022

“The spirit of living is in the giving!”

SUSAN SEMMELMANN Owner Susan Semmelmann Interiors

March 2022 Business Talk | 35 |

SHAPING LIVELY AND SUSTAINABLE SPACES Susan Semmelmann Interiors is more than just a design firm it’s a fully-fledged design studio with endless creative offerings.

The firm has a tunneled focus – to bring their clients’ vision and underlying requirements to life. Susan and her team goes above and beyond to meet their clients’ distinct tastes with innovative designs. The firm’s skill is evident in everything from floorto-ceiling feature walls, fireplace surrounds, ceiling detailing, cabinets, tile design, and integrated lighting, to name a few. It also has hundreds of furniture lines in its inventory and has in-house curtains and bedding made from select fabrics that are directly sourced from mills. It also offers custom-crafted mattresses, seats, ottomans, mirrors, and headboards. In other words, it ensures that everything it delivers has the word “custom” in it.

With so much under a single roof, Susan Semmelmann Interiors positions itself as a turnkey design firm that can lead clients from start to finish. Every project is treated as distinct, and clients will have access to numerous levels of consulting and design options, as well as hundreds of high-quality vendor lines, including art, décor, and furnishings. Every project is designed to harmonize with the surrounding environment and artifacts such as paintings, music, decorative items, nature, and, most importantly, people and their stories. Susan has always believed home is a sanctuary of experiences and memories that are to be shared with loved ones.

She makes sure that every home she creates is designed with the client in mind, whether it’s for comfort, elegance, or functionality, all while staying within budget. With top-notch customer service and solutions, Susan Semmelmann’s star shines throughout the interior space of Dallas-Fort Worth and beyond.

INNOVATIVE IN ALL ASPECTS For Susan, interior designing has always been more than just designing a home. To her, it’s shaping someone’s dream and creating a lively ecosystem for them. With this mindset, she levels herself with her clients, working together on a common purpose.

This is one of the key aspects that has aided her in building a scalable career over the past 2 decades. On the other hand, Susan and her firm are well acquainted with industrial trends. They adhere to national and international markets to stay innovative in designs, practices, etc., that can aid in building one-of-a-kind spaces. The firm is guided by morals and values that create a friendly and supportive relationship with clients. In other words, the client’s way is their way. They also provide their resources and talents to clients’ assistance, ensuring their engagement and loyalty.

while managing her design firm and raising her kids. The experience has bolstered her resilience and further directed her towards the greater good of others. She works with many charities and feels triumphant in giving to those who are selfless to others. This mindset helped to lay the foundation of Susan Semmelmann Interiors.

Building her team and a strong network wasn’t a cakewalk, either. She consistently invests in her people, along with the core values, mission, and purpose. This is how her firm upholds and expands all its relationships, including clients, employees, and partners. Her outlook on challenges comes from her personal experiences. Her husband once had a rare form of bone cancer, and he was fighting for his life. Susan had to look after his business

The firm is 100% dedicated to its clients’ goals and ambitions.

Susan and her staff are well-known in the region for constructing sought-after homes. Their attitude is one of thankfulness, and they are constantly grateful to be able to share what they have with the rest of the world, proving their motto, “The spirit of living is in the giving!”

INCORRIGIBLE TO CHALLENGES AND RISKS Following your passion and scaling a business in the right way is never a simple task. But then again, challenges are stimulants of success. Susan believes the quality of life lives within people’s perspectives. No matter the challenges, it’s important to maintain integrity. This was one of her core values at the outset of her business. Her focus on core values and making connections has helped her to achieve a high level of excellence, manifested in the credibility of her firm. Her determination and focus have grown her firm rapidly since its inception.

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UNYEILDING, SUSTAINING AND GROWING Susan’s journey in interior space is truly inspiring and recognized by the industry, as well as media. She has been featured in many notable magazines like Voyage Dallas, and her story is certainly a hot topic. Besides shaping clients’ dreams, Susan and her team have earned a major milestone in Fort North. During inception, Susan was unsure if she could manage the 2,300 sq. ft. office. But now, Susan Semmelmann Interiors owns a 10,000-square-foot building on Vickery Boulevard and is soon acquiring a second property to accommodate demands. The firm’s offices, as well as Fort Worth Drapery and Fort Worth Design Studio, are all housed at the Vickery location. The objective is to make resources available to the public via their manufacturer’s websites and assist other designers in their growth.

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Everything you Need to Know

What Makes a SUCCESSFUL ENTREPRENEUR?

ENTREPRENEURIAL TRAITS

| 40 | Business Talk March 2022

Entrepreneurs are multi-taskers, multitalented and diverse people. Their roles and responsibilities simultaneously go as they are the project managers, an accountant, a marketer, risk-taker, a salesman, etc. Now, you must be wondering what makes an entrepreneur successful. Let’s have a look at different entrepreneur qualities that you must know.

WHAT MAKES A SUCCESSFUL ENTREPRENEUR 1. ADAPTABILITY AND FLEXIBILITY It’s okay to be passionate about the work, and sometimes you have to be rigid about what you do. But inflexibility towards client and market needs would lead to failure. Therefore, it is necessary to have an open mind approach when it comes to the changes. Entrepreneurs should not be stubborn and headstrong while considering other options. So, you should be flexible, not be hard and fast in the decision-making process. For instance, if the situation demands changes in the decision, it will help the enterprise to analyze the pros and cons.

Thereafter entrepreneurs can revise and adjust the decision, and this is what makes a successful entrepreneur.

2. PASSION AND MOTIVATION Passion and motivation are some of the key qualities entrepreneurship should have. Passion is the most important trait of a successful entrepreneur.

A successful entrepreneur always values his work and is genuinely keen to invest extra hours and efforts into growing. The happiness achieved from success is way beyond the money they invested in their venture. In other words, a demonstration of passion and motivation would define the success of any entrepreneurial venture. From creating and implanting a prototype to pitching the concept to venture capitalists, success is the function of passion and motivation

3. GOOD COMMUNICATOR Communication is a key quality that every professional should have.

Therefore, entrepreneurs must be well-versed in the art of communication.

An entrepreneur should be a good communicator while sharing opinions and thoughts with their investors, clients, and many more people while promoting and advertising their company. It is the skill through which both the sender and receiver comprehend each other’s thought processes, and this is what makes a successful entrepreneur. Sometimes they need to influence creditors, investors, suppliers, customers, and the government to make them think in his way and act accordingly.

4. INNOVATIVE THINKERS An entrepreneur must be creative and innovative. Entrepreneurs are almost determined by their constant drive to invent new ideas and always enhance existing ones. Successful people accept changes. Through his innovative concepts and creative thinking, an entrepreneur can engage himself to analyze different problems and situations to deal with them. With this in mind, try to enhance the new products, create new production methods, find a new market, and reorganize the enterprise.

5. PATIENCE You can not expect success overnight. Therefore, your business requires time to grow. Some of the most successful entrepreneurs took decades to reach where they are today. So, put the work in and be ready for a slow slog. If you remain persistent over obstacles, the rewards will feel more satisfying. When you choose to become an entrepreneur, you must remember that what you require to make your business work is you.

6. GOAL-ORIENTED Entrepreneurs are always goal-oriented and love to set their goals and put their efforts into reaching those goals. They are always committed to succeeding and removing any obstacles that may stand in their way. They also tend to be strategic in their game strategies and have a precise vision and idea of what they like to achieve and how to achieve it.

7.

DETERMINATION Entrepreneurs are not afraid of failures and never lose hope at the time of crises. On the contrary, they consider failure as an opportunity for success.

They are very much committed to making all their endeavors succeed. They will make efforts until they do not succeed. They are highly determined and do not have “impossible work in their dictionary.

8.

HARD WORK It is one of the important traits and a completely key ingredient to true success. To reach the goal, the entrepreneur has to make a lot of effort and hard work to realize their dream. There is no shortcut to getting success.

However, hard work and commitment can take the entrepreneur to that place where he desires to reach and would be able to discover his dream.

WRAP UP In this post, we have learned about a few skills that will help you understand what makes an entrepreneur successful. Following these skills and qualities will let you stand apart from others and allow you to succeed.

March 2022 Business Talk | 41 |

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The experience has been deeply gratifying.

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BUILDING A UNIQUE CULTURE THAT PERSUADES EXCELLENCE Liberty has established offices across the country by partnering with leaders who fit our culture and are driven by our mission of Promoting Peace of Mind with Great Care and our core values of Integrity, Excellence, Caring, Kindness, Fairness, Teamwork, Good Feelings and Fun! Liberty aims to create value for all stakeholders by managing their risks with great care and providing industry best practices and counsel. As a company, we embrace change and welcome new voices as the best way to thrive and grow.

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