Entrepreneurs Redefining Innovation & Strategy - 2022 | December

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INNOVATION REDEFINEDMAKING PEOPLE MORE INNOVATIVE

Indranil Roy Managing Editor

“Entrepreneurs are the face of change.” Whenever we read about emerging innovations or novel technologies, this phrase always echoes in our minds. And it should, given how entrepreneurs are redefining lifestyles and business operations, advancing them in many innovative ways. But as we talk about innovation, we need to understand that it is no longer limited to ideas and technology but also about people. Despite the fact that exploring the potential of disruptive technologies and new business models is critical to maintaining a competitive edge, modern businesses are built on mutual sense-making and a shared culture.

Based on the scenario, leaders are more focused on creating people-centric businesses. A business that prioritizes its people above all else and creates products that actually understand the customers and act according to their needs is sure to leave a mark on the market. As innovation is being redefined as increasingly human, entrepreneurs are also adopting newer ways of keeping their resources up to date. Entrepreneurship today is a way of life where personal and professional lives are increasingly intertwined. Today’s entrepreneurs are more focused than ever on open culture, which allows people to express their unique selves authentically.

The complexity of today’s era is also forcing change-makers to adopt more effective methods of getting more out of themselves and their teams. Instead of investing in prevailing retention mechanisms, they are focusing on how their team can bring up new ideas, be more engaged while working enthusiastically, and uphold the values of integrity, trust, ingenuity, simplicity, respect, and so on. Focusing on these things, many entrepreneurs are striving to achieve mindfulness in their lives and want their teams to follow suit. The cover story of our entrancing edition, “Entrepreneurs Redefining Innovation & Strategy—2022,” is particularly focused on this. You’ll find the story of James Davis, an award-winning life coach helping corporate leaders and teams achieve mindfulness and evidently setting a new benchmark for an innovative culture. Besides this, the edition covers stories of various industrial innovators redefining ways to operate businesses efficiently.

With entrepreneurs whose focus is on how to make people more innovative, the concept of innovation becoming more creative. In fact, the future of business will seemingly be more amicable if a balance is achieved between technology and people with a focus on making people more innovative.

STORY

COVER

Mohammed Abbas, CEO at Wafy

INSPIRING POTENTIAL, ENERGY AND ENTHUSIASM FOR MIDLIFERS

Consider this: Would you start your own business if you weren’t meeting your most interesting objectives? Building an idea can be a gradual process for some people, while it can happen suddenly for others. The desire, though, is what can keep you going. It is that burst of enthusiasm and energy that propels you to that decisive moment and keeps you there even in times of crisis. Because of this, mindfulness in business is crucial. Entrepreneurship allows you to serve others, be free, and develop innovations that can make the world a better place. Having mindfulness enables you to broaden your horizons and channel your intentions into a strong and stable business.

“Entrepreneurship starts with self-actualization, and as you expand your awareness and vitality in the world, it adds to your success.”

“Visualisation is a way of befriending of ourselves and our experiences.”

However, the art of manifesting can be a tough nut to crack. While a few tenets like following your own ethics rather than rules, leading by example, and being conscious can help, it is always better to have a “coach” who guides you and provides you with the right tools to achieve your mindfulness. James Davis is one such influential guide. For nearly 1½ decades, this acclaimed master coach, psychologist, and performance expert has been transforming people’s lives through his wellness retreat, 38°N, and the midlife health coaching brand, The Midlife Mentors.

The following story explains his meteoric climb and how he is helping people in achieving wellness without having to make any sacrifices.

MANIFESTING INTO AN ENTREPRENEUR “Visualisation is a way of befriending of ourselves and our experiences.”

This thought has been James’ goal at heart. Having spent years in the corporate world, James had all the ingredients to become an entrepreneur. He gained priceless expertise in areas like processes, marketing, sales, and budgeting, which are important in the realm of entrepreneurship. Even though it was a brand-new task, venturing out without the support of departments opened up new learning opportunities for him. Determined to branch out, he went to the charming island of Ibiza in the Mediterranean Sea. He wanted to help people live their best lives, so he set up his retreat brand, 38°N, which redefined the concept of wellness retreats. How though? “We partner with 5-Star hotels so that clients have a high quality of lodging and facilities, and we focus on not just introducing people to new types of exercise, but also educating them about nutrition, changing limiting attitudes, and everything they’d need for long-term change,” says James.

He still runs 38°N with his wife and partner Claire and has received numerous awards. And after a decade working with thousands of clients, the duo founded The Midlife Mentors. Over the years, they have seen midlifers and

many friends experiencing low energy and feeling out of sync with their body, mind, and life. James wanted to shake all that up and show people that there’s a different way to embrace middle age to get more out of it. With this in mind, The Midlife Mentors has evolved into a multi-platform brand with the mission of providing midlifers with the knowledge and tools they need to thrive in their second act. They do that through their “8-Week Transformational Program” for mind and body, along with coaching and corporate wellness work. “We have a popular and well-rated podcast where Claire and I share knowledge and inspiration while having fun. This show served as the basis for the entire Midlife Mentors brand,” adds James.

TRAVERSING ROUGH PATCHES

James’ journey to becoming a master coach hasn’t been easy. He was on an uncharted path, whether it was establishing 38°N or The Midlife Mentors. At that time, no one accepted the idea of fitness retreats because Ibiza was viewed as an esoteric party island. However, the concept is now pervasive in Ibiza and beyond! Growing

The Midlife Mentors was tough as well. During the pandemic, James saw a rapid decline in retreat bookings and had to refund everyone. The upside of this situation was that it accelerated the development of The Midlife Mentors.

James attributes this growth to their ability to learn from challenges and look on the bright side. He believes in, “Whenever there’s an obstacle, look for the opportunity. “You may not see it there right away, but usually there is one.” His calm attitude and ability to assess has always been his cornerstones. Instead of acting out of fear and make wrong decisions, he believes in stepping back and observing what’s happening to get the full picture and taking action accordingly.

THE MIDLIFE MENTORS – ASK & YOU SHALL RECEIVE

A good coach provides support in all areas of success, beginning with

enhancing well-being and assisting with goal achievement, improving focus, and relaxing more. This is what Midlife Mentors, as a brand, specializes in. It employs proven scientific practices rooted in a knowledge of hormones, psychology, nutrition, personal training, and stress management to ensure the health and happiness of people in their forties and fifties. The result-driven model supports a long-term healthy lifestyle, further inspiring change in nutrition and exercise.

All their transformational routines come in a user-friendly app that includes real-time workout videos, training programs, nutrition workshops, meal plans, recipes, and coaching workshops addressing habit change, goal setting, motivation, and more. They work with senior corporate individuals, entrepreneurs, and HNIs. On the corporate end, they partner with multi-national corporations, providing workshops, executive coaching, and employee programs. In short, they work with both small and large audiences, changing lives and showing them that they’ve invested in success. While clients do feel cynical at first, they provide results that help boost confidence and cultivate a longterm relationship. It’s been two years

since James has been on this journey, and he has clients who have been there since the beginning.

WELL-ENCASED IN RESEARCH & INNOVATION

As challenging as it is to achieve transformation without a mentor, the mentor must be inventive, too. As such, The Midlife Mentors invest significant resources in research and updating their inventiveness. This helps in keeping up with innovations and technology to improve the client’s experience. Instead of just adding technology for the sake of it, they focus on adaptability and how tech can foster a holistic experience. For instance, their entire program comes within the app. This means clients have the tools in the palm of their hands, and the data can integrate with technologies like Apple Health and the Apple Watch, improving the client experience.

Spending time in research brings out many insights from the fields of psychology, exercise, nutrition, and therapy that can be incorporated into sessions with clients. In a broad sense, it helps to coach mid-lifers in the most effective ways, enlightening them on their hormonal changes at this time and

“We

“when people tell us that we’ve changed lives, they’ve never felt so good, they’ve got good jobs, or they’ve launched businesses.”

how they adapt to those changes. This not only brings out positive results but helps them carve a niche for employing a unique evidence-based approach with every client.

A RESULT-DRIVEN CULTURE

While helping others grow and succeed, James ensures that the resources at hand are feasible. To put it another way, there is a sense of security and a sense of belonging, and people have the chance to grow and contribute to something bigger than themselves. The Mindful Mentors is instilled with many lively tenets that not only keep the team educated about the market but also encourage them to use forward-thinking concepts. Here, people work with a “can-do mentality” that allows them to be innovative while remaining within the parameters of their operation.

James, as a leader, also ensures an open communication channel across all levels. “If we’re taking a risk for growth, communicate it and explain the how and why; that way everyone - feels invested,” he says. This is an essential element of his leadership. He affirms that rather than being coerced into innovation, the team should always be aware and bring ideas that fit the business goals and what it strives to achieve. In the end, this keeps the business lucrative, keeps everyone working diligently, and encourages a long-term view of the business.

TRANSFORMERING LIVES DURING PANDEMIC

The Pandemic was a critical turning point for The Mindful Mentors. As mentioned, the period drastically cut the number of people interested in retreats. At the same time, it allowed people to embrace virtual coaching through calls and video calls, which helped the brand thrive. “Technology has evolved how we do business.” It enables us to reach countless individuals each week via our podcast, which we record, produce, and distribute ourselves,” says James. On the other hand, a hybrid strategy allowed them to increase their presence in corporate settings, interact with influential people, and make an impact. Their app also contributes to fortifying

integral relationships with clients while allowing them to expand their horizons. For a brand in its 2nd year, technology and teamwork have been influential keystones, helping it reach and strengthen meaningful relationships.

MANY FEATHERS ON THE CAP

The Midlife Mentors have gained significant recognition for their work, assisting people in embracing and enjoying their “second innings.”

At an age that many people see as the beginning of the end, the brand has helped them look at the positive and be their guiding light. All of this is possible because of two people who want to help people enjoy life to the fullest throughout the world. James has been the innovative force, together with his wife who also brings an eye for detail for planning and execution.

The amalgamation of their distinct qualities instilled within a similar goal has turned challenges into critical stepping stones. Needless to say, the endeavors have gotten them recognized by global media icons, such as ELLE, The Sunday Times, Grazia, National Geographic Traveler, and much more. In fact, their popularity allowed them to address issues like menopause, stress, andropause, emotional toughness, etc., at notable events.

However, as James points out, what truly brings them joy is hearing positive feedback from clients. “It is always wonderful and brightens us up,” he said, “when people tell us that we’ve changed lives, they’ve never felt so good, they’ve got good jobs, or they’ve launched businesses.” They are working with many blue-chip companies and are proud to make a difference for their people.

NEXT STEPS TO COVER

As proud as they are in helping people continuously achieve success, James says there are many horizons they’ll explore. While they’ve got many things in the pipeline, they’re currently working on an innovative immersive program for high achievers to reach their full potential and are soon publishing two books as well.

“There’s no easy way, success is down to consistency, persistence and ruthless application of your plan to achieve your vision.”

– James Davis, Founder. An Inspiring Endnote

MOHAMMED ABBAS

THE SAUDI ENTREPRENEUR REDEFINING THE VISUALIZATION OF THE KINGDOM OF SAUDI ARABIA

Wafy

If you’ve never visited Saudi Arabia physically, it’s hard to really appreciate its splendor. Its spirit is found in the rich diversity that emerges from this hub of many human civilizations. From exploring 10,000-year-old ancient sites to climbing the tallest peak in the world at 3000 meters above sea level, deep diving into the reefs and marine life of the Red Sea, and crossing the world’s largest palm oasis, there is a lot to do. There are also international events happening in prominent Saudi cities. The charm of Saudi Arabia’s generosity, the delectable esoteric cuisines, and last but not least, the enchanting world of scents – there is a lot to discover.

Mohammed Abbas, CEO at

While it’s all there to explore, how would it feel to have a single platform where you could visualize it all? A Super-app that, broadly speaking, can function as a holistic hand guide for travelers and keeps them updated with its happenings. Enter Wafy, Saudi Arabia’s leading discovery platform.

A NEW WAY TO DISCOVER

Wafy is an intuitively designed digital gateway to experience Saudi Arabia. Whether you are seeking easy access to lively events, exploring locations of exceptional experience, or simply willing to learn about Saudi Arabia’s culture and popular destinations, the platform has it all covered. Users get to read articles about the country, particularly on culture, tourism, entertainment, and sports, with references from revered sources as well as media coverage of the same events. They can also reserve seats for their favorite events, travel to exotic locations, and browse categorized lists of restaurants. In short, Wafy’s trusted offerings make its role as an aggregator a viable option over downloading dozens of other apps.

The content of the platform comes in nine languages, including English and Arabic. This move aims to introduce people around the world to Saudi projects that aim to improve the quality of life, attract tourists, and increase investment in the Kingdom. In this way, Wafy has taken a prudent step to expand its global reach. Its contents are available in Chinese, German, Spanish, French, Turkish, Urdu, and Balinese.

A LIBRARY OF ENGAGING CONTENT

A brand to watch out for is one with a mission. Endorsing Saudi Arabia around the world is Wafy’s mission. It simplifies the experience for all Saudis, expats, and visitors by offering tens of millions of choices to experience. A major addition to this is its expanding archive of information. The archive has a collection of articles and stories covering a range of interests, from culture, heritage, tourist destinations and trips around Saudi Arabia. Users will also find recommendations from other travelers about particular experiences that can make the trip easier. This includes cafes, restaurants, shopping malls, parks, cultural places, and so forth across different Saudi cities.

There is a dynamic team in place constantly adding new featuring so that exploring the Kingdom continues to be an enjoyable

experience. The platform’s content philosophy revolves around 5 pillars:

• Educate: All writers and reporters produce articles on trending topics daily.

• Remind: Content creators publish lists with carefully curated recommendations.

• Transact: Ticketing events and experiences are based on interest.

• Share/rate and review: Optimize reach through usergenerated content and user reviews.

• Re-attract: Grow user advocacy by delivering a rich and personalized journey.

With an ongoing effort to see its mission through, Wafy has rose to become the #1 platform to stay updated with everything appealing about Saudi.

BUNDLED WITH INTRIGUING FEATURES

Wafy is an esoteric product of technology and ingenuity, connecting the world with Saudi Arabia. To keep up with the trends, the platform is bundled with features pertaining to increased visibility, brand awareness, better customer service, and engagement. Wafy’s user-friendly interface comes with a well-furnished backend that complements its robustness. It’s equipped with intuitive systems like filters and smart search so that users can access every piece of required information in minimal time and keep the overall experience appealing.

Wafy is also 100% crash-free, as evidenced by its track record of exponential increases in traffic and downloads. Regardless of age or gender, everyone can enjoy the platform. This plays a significant role in eliminating FOMO across events and experiences. Given how fast the world is moving, this is a critical, unique selling point in their DNA that boosts the overall user experience. In fact, it makes Wafy a buzzing platform amongst its users. Its services excel at monetization and being transactional, with a staggering conversion rate of over 80%

– that translates to over SAR100 million in estimated revenue within the entertainment field.

THE MAN WHO REDEFINED VISUALIZATION OF SAUDI

A creative mind and a disciplined eye can morph an idea into something propelling. Wafy was born from the innovative mind of Mohammed Abbas (CEO). He is a decorated entrepreneur with a record of establishing multiple companies, thus earning a global reputation. He has also founded GT Medical, an innovative healthcare firm in Saudi Arabia. For the past 10 years, he has been instrumental in generating 100% growth year-over-year across multiple sectors in the country. Forbes recently named him one of the “10 inspiring businesspeople to watch in the Middle East”.

Abbas founded Wafy in 2016 with a vision to create an interactive guide for people to engage with culture, sports, and entertainment in the kingdom. Given the increasing influence and use of apps, it wasn’t long before it came under the global spotlight. Since then, the platform has been a preferred platform

for a world-class experience. Wafy is ambitiously stretching its presence around the world, serving users around the globe, and not only in Saudi Arabia. No comments or direct quote was received in reply to our piece on the brand.

ESTABLISHING A SOLID GLOBAL PRESENCE

Launched and driven by a strong purpose, Wafy is constantly expanding its geographic reach. With new languages installed, the platform plans to reach 63 percent of the global

population. Given that it generated 1.5 million with only English and Arabic as the primary languages, this target shows huge potential. Over the last 6 years, the platform pushed its limits across various aspects of growth. Continuing that, it will expand and set foot in new territories soon.

5 TIPS TO IMPROVE YOUR ONLINE PRESENCE IN 2023

Today 65.6% of the global population has internet access, meaning there are 4.95 billion active users around the world. The numbers will grow significantly by 2023, hitting 5.3 billion users worldwide. With a solid online presence, not only will you be easily discovered but also appear legit as it populates on searches. This leads to increase in lead generation and sales, which accumulates into overall business growth. In fact, taking the organic route will save a lot of money while still converting those potential customers. Long story short, improving your online presence is invaluable and worth every second of the effort.

While a good portion of the population are aware about how to expand digitally, there is a major portion who are least aware of what needs to be done. For those not incorporated with the knowledge, here are 5 tips to improve your online presence in 2023.

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FOCUS ON LESSER-KNOWN ONLINE LISTINGS

You cannot restrict your digital appearance as a businessperson. In other words, it won’t help to merely be found on Google and Bing. There are numerous search engines, therefore you should try to get found in as many of them as you can. You need to list on different search engines since you want to be where your customers are. The listing details must be accurate and consistent at all times. Having consistent data improves your Google ranking and moves you closer to appearing in the Map Pack when Google sends its crawlers to check the accuracy across websites

CREATE A CLIENT PORTAL

You ought to return control to your clients. In other words, a client portal should provide all the information they require, from making a payment to scheduling or finding an upcoming appointment. Customers ought to be able to interact with your business on their own without the need for logistical support, as over 80% of customers demand self-service from a business. A well-equipped client portal

creates a strong SEO opportunity. You can present a more professional image to your consumers by using a client portal. They actually value how easy it is to schedule a service without having to call or walk in.

UPDATE YOUR BUSINESS WEBPAGE

Besides an interactive client portal, what will make your business standout is a well-embellished website. A well-designed website will help your company stand out from the competition in addition to an interactive customer portal. Customers will value a website that is elegantly branded, ornamented with signature colours, eye-catching photos, and includes a price range for your items. Make sure it is also userfriendly on mobile devices, loads quickly, provides thorough content, and includes strong CTA (Call-to-action) buttons for simple navigation. Check off these components of a successful business website to start off on the right foot.

SEEK OPPORTUNITIES TO BOOST YOUR GOOGLE RANKING

You could pay to be on Google’s first page, or you could optimize your way to the top. SEO is a cost-free technique to get your company on Google’s front page, where it belongs as the king of online visibility. Setting local SEO as a top priority can increase your exposure in your community and help you appear in near-me searches. Additionally, be sure to update your local listings on directories, social media, and Google Business Profile. Be aware of changing SEO trends as well. What was successful for you in 2019 might not be successful

for you in 2023. So always concentrate on keeping up with the industry and utilizing new SEO trends.

BE INTENTIONALLY SOCIAL

The best tool to increase your internet visibility is social media. Proper involvement has a favourable effect on SEO as a whole. However, you should use social media strategically rather than immediately since you need to concentrate on running your business. Additionally, be aware that a strong social media presence doesn’t necessarily include having more followers on any given platform. Quality is more important than quantity. After all, having thousands of followers is useless if only three of them interact

with your content. Have a specific target audience in mind, and be sure to deliver material that genuinely benefits and aids them.

TAKEAWAY

As you use these suggestions to expand your business online, keep an eye out for innovative ideas and low-cost strategies that have promising results. Email marketing, for example, is one of the earliest forms of digital marketing that is still in use. Every internet user has an email, and the majority of them routinely check it. Therefore, if you can communicate with current and potential clients via email, you will improve your online presence in 2023.

Lastly, adapt to the market and embrace change with open arms. Look for new technologies and innovations, but not to brag. Focus on what works best for you and allocate your resources to stay ahead of the market and achieve your intended goals.

GLEN DAY:

Pioneering the Domain of Data Risk Governance to enable companies to gain control of their data and start winning the Cyber War

Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.

GLEN DAY | CEO

A true leader understands the value of innovation and directs all his energies to create or adapt something new. In today’s world and amidst technological advancement, you have to embrace the latest changes and keep ahead of the market to leave a mark.

Leadership is all about action and encouraging others to give their best in whatever they excel. One such dynamic leader of this era is Glen Day, who is pioneering Data Risk Governance (DRG) to enable companies to gain control of their data and start winning the cyber war.

ABOUT THE ENTREPRENEUR

Glen Day is the founder and Chief Executive Officer of NVISNx, his fourth startup. It is based in Santa Monica, California. He has years of experience running cyber and privacy programs and being a trusted advisor to some of the world’s largest companies. Before starting NVISNx, he was a Cyber Security & Privacy Partner at Ernst & Young (EY). The technocrat is a retired Navy Commander who specialized in Information Warfare and was Los Angeles County’s first Chief Privacy Officer. His professional experience and foundation have provided him with the operational focus and unique experiences to develop NVISNx’s strategic vision.

NVISNX’S INSIGHTS

NVISNx’s DRG platform (Nx) provides a simplified global view of enterprise data risk and enables companies to gain control of their data to reduce risks, compliance scopes and storage costs.

Nx identifies and classifies all enterprise data, no matter where it is, and enriches it from various directory services and data controls to provide an interactive, global view of all data. It automates risk analysis to enable data-driven decisions for better protecting critical data while also identifying files that no longer have business value and can be purged. Nx eliminates business, IT, and security silos allowing all stakeholders to view data in context, collaborate and act, empowering them to finally get control of their data, reduce risk, enhance compliance and save millions in excessive storage costs.

WHAT MAKES YOU STAND OUT?

It is imperative to be unique and different from others in the market to thrive and survive. On that notion, Nx was built to align with the business’ priorities by focusing on enterprise risk. Unlike its competitors that offer point solutions for security or compliance, Nx offers a more holistic and data-centric asset approach targeted to the C-Suite while also including security and compliance stakeholders. Nx delivers a powerful and easyto-use solution for the business to understand their data risk areas and manage their data by seamlessly collaborating with IT & security and other stakeholders to act on the data.

ENSURING UNBREAKABLE FAITH

Satisfaction of customers should be your topmost priority. Without ensuring this, you can’t move ahead.

At NVISNx, they are helping customers protect their brand reputation, so they are customer-centric and value-driven to meet the data risk challenges their customers face every day. Nx is giving customers valuable insights into their data, their controls, and user behaviors to “protect & purge” data so they can act more as data defenders rather than breach firefighters. Glen Day says, “We do this by providing an innovative, highquality enterprise solution they can rely on to manage risk and build the transparency and trust required by customers.”

THE COMPANY’S COMPETITIVE

ADVANTAGE

Let’s focus on the competitive advantage of NVISNx.

• Nx aligns with the business’ priorities by focusing on enterprise risk and providing leading indicators of risk and compromise so that companies can make more informed decisions about their data to benefit the whole company.

• Nx was built for the business, delivering a powerful solution that empowers business leaders to manage their data and seamlessly collaborate with other stakeholders to view and act on the data.

• Nx is powerful yet easy to use. The unique data classification approach enables business users to classify data in minutes and not be dependent on data scientists to build models that take weeks or months.

THE MANTRA OF SUCCESS

To get success requires effort, but to sustain it demands perseverance and resilience. Glen Day has opted for strategies to ensure success in the long run.

Let’s have a look!

Continually evaluating achievements and setbacks is very crucial for the entrepreneur, including:

• Is the NVISNx Team highly engaged and empowered to build the company that they are very proud of and excited about its long-term growth?

• Are NVISNx’s customers satisfied? Is Nx continually providing value, and do they view NVISNx as a strategic partner?

• Is NVISNx aggressively gaining a global market share that is sustainable and profitable?

• Is NVISNx helping to redefine our customers’ legacy practices and being recognized as the new industry thought leader?

IN THE FUTURE

Every organization has certain goals for the future. On this, Glen Day states:

“We continue to establish our market leader position in the emerging integration of Data Risk Governance (DRG). One of our F500 customers says, “We finally are in control of our data, not the data managing us.” Our vision is to assist our customers in treating data as an asset in which some assets have high value and require elevated protections, while other assets have low value or may even be a liability that could be defensibly disposed. This would enable companies to focus on their core business, creating differentiated products and services, and not be distracted or dissuaded from cyber threats or privacy compliance penalties.”

ENCOURAGING CREATIVE THINKING

A company can never grow without thought-provoking ideas. If you are not doing something new and challenging, your graph of success will be stagnant.

Glen Day strives to provide an open, collaborative and transparent culture that embraces creativity and innovation. He follows three things whilst doing this:

1. Empower the individual and team to share new ideas

2. Provide an environment where they think big, the best idea wins, and we start small and fail fast and early.

3. Reward effort, not only success.

6 GROWTH HACKING STRATEGIES FOR STARTUPS IN 2023

In the business world, the term “growth hacking” has long been popular, but not everyone is aware of how it actually works. Every startup requires assistance when developing marketing plans that will advance their business. However, developing solutions with few resources might be challenging. Growth hacking tactics can help with this. Simply said, it’s a term used to describe trials and tactics designed to expand a company’s clientele and revenue through original, cutting-edge, and accessible methods. It could appear a little frightening at first. However, if you have a better understanding of how growth hacking operates and how marketers have used it successfully in the past, you will be on the right track to success and amazing outcomes.

GROWTH HACKING STRATEGIES FOR STARTUPS IN 2023 Form a growth-driven culture

So, how can you step up your to business success in 2023? These six growth hacking strategies for startups in 2023.

FORM A GROWTH-DRIVEN CULTURE:

The culture of the company represents what it intends to do and achieve. As such, when you think about growing big, start by creating a culture of growth within your company to drive progress. Encourage your team to experiment and try new things. Embrace failure as a learning opportunity and keep exploring newer opportunities.

FOCUS ON ENGAGEMENT:

Growth depends on engagement. Your chances of success rise the more your audience interacts with your material. Before creating any piece of content, conduct a keyword search to find out what your users are looking for and build the content around that information. You can develop a high degree of engagement by doing this. The most recent trends and contentious subjects can result in very high levels of interaction.

TAKE DATA-DRIVEN DECISIONS:

Data is currently the most valuable resource a business can have. It is the new gold or oil of the digital age. And businesses that make data-driven decisions are more likely to succeed than those that don’t. Gather data on everything, including consumer behaviour, advertising initiatives, and sales figures. Make better decisions about where to focus your efforts for the greatest impact using that data.

PRIORITIZE CUSTOMER ACQUISITION:

In the business world, there is a proverb that goes, “If you are not growing, you are dying.”

Two of any business’s main concerns are sales and acquiring new clients. After all, if you don’t attract new clients, your company will eventually stagnate and fail. As a result, be sure you routinely devote time and money to obtaining new clients.

RETAIN YOUR BEST CUSTOMERS:

It’s difficult to acquire new clients, but it’s much harder to keep existing ones. Don’t overlook retention though; it is significantly less expensive to keep a customer than to find a new one. You ensure that your greatest clients remain with you for the long term, make sure to devote time and resources to keeping them satisfied.

FOCUS ON QUALITY CONTENT WITH SCALABILITY:

Quality content now connects customers and a business in different ways than it ever did. The days of concentrating on high-quality content to attract new users to your business are long gone. Today, it’s all about how you can create high-quality content that can be scaled to attract a new user base. Most social media networks honour users who continually produce material. Therefore, be sure to concentrate on providing high-quality material on a large enough scale to quickly attract customers. Reduce the time it takes to do research by creating better and more sophisticated workflows with the appropriate software.

TAKEAWAY

So, there you have it—the six growth hacking strategies for startups in 2023. You must keep in mind that there are continuously changing tactics that might considerably help you step up your game as you prioritise them. This entails modernising your marketing techniques, putting money into marketing and sales automation, establishing a powerful brand, and optimising your business processes. Above all things, never stop working hard, especially in the first five years when you’re laying the groundwork for your business. Never forget that those who work hard will always have possibilities to explore. They constantly strive for more, never being happy with where they are today.

The truth is that growth hacking does not have a magic solution. It requires a variety of strategies that function well together. However, if you concentrate on the aforementioned strategies, you will greatly improve your chances of success in 2023.

CASERTA

If a company wants to survive and stay competitive, they must evaluate their data and extract data strategically. More companies are starting to realize how important that is, and we not only create data solutions, but we counsel our clients on innovative ways to maximize their data. That data insight can increase sales, retain customers, sell products, and even make patients healthier.

JOE CASERTA CEO, CASERTA

Data is all around us. Every day, we generate a massive quantity of data. More data is being preserved as companies produce it and storage prices continue to fall. Second, organizations that have had success with data analytics now want to go beyond monitoring performance indicators and metrics to leveraging data as a fundamental component of their business activities. They believe that using data to create better processes, products, and organizations has enormous potential.

“A lot has been said about how data analytics may help an organization uncover new insights into customer experience, enhance operational excellence, and launch new goods and services based on a better understanding of patterns and potential revenue. This is where the team of Caserta steps in as a professional,” said Mr. Caserta.

Caserta is an award-winning data intelligence firm with a reputation for creating bold, state-of-the-art solutions. It is an industry leader that can help maximize data value and understand how best to utilize it. Their business is built around creative thinking and harmonious collaboration with their clients. The team provides transformative data strategies and solutions to advance analytics-driven businesses.

Joe explains, “Each of our solutions is custom designed, built, and implemented to fit a unique business challenge. Our product-agnostic approach and innovation expertise guarantee the best analytics advancement. We specialize in Big Data, Data Warehousing, Business Intelligence, Data Visualization, Data Management, Cloud Computing, Data Governance, Data Integration, Architecture & Design, Implementation Services, Change Management, Strategic Technical Consulting, Training & Education, Application Innovation, and Cloud Management.”

Meet Joe Caserta

Joe was born and raised in NYC and educated in Database Application Development and Design at Columbia University in New York. He has about 30 years of experience creating data solutions. Joe started in 1986 mostly trying to extract data out of transaction systems, and then in 1996 discovered dimensional data modeling and data warehousing. In 2001, he founded his own company doing data warehousing, business intelligence, and data analytics. Later he co-authored “The Data Warehouse ETL Toolkit,” which became an industry bestseller and has become the standard for preparing data integration for analytics. In 2009, Joe discovered “big data” and modern data engineering technologies. Over three decades he progressed from transaction systems to dimensional data warehousing to big data analytics to innovative and advanced data analytics applications.

“These transitions were all natural progressions that made a lot of sense to me. I became fully invested in all these paradigms and assembled a stellar team of strategists and technologists to perpetually push the status quo to take data intelligence to the next level.”

The Stepping Stones Joe met with a catastrophic car accident that he says changed his life and career path forever.

“If it wasn’t for that accident, I most likely would not be in data technology today and definitely would have not been in the position to launch Caserta in 2001. Prior to the accident, I was a construction worker/laborer. I sustained massive permanent injuries to my back and could not do physical labor anymore. I needed to change my career and studied Database Architecture and Design at Columbia University and the rest, as they say, is history.”

The personality trait that makes Joe so successful Joe has a fantastic piece of advice for all leaders.

“I would tell leaders to not view obstacles as hurdles. Embrace each challenge as a learning opportunity. See perceived roadblocks as opportunities to find or create a new path. As a leader, you must believe in your instincts; never allow others to dictate how you run your business. Listen to new ideas,

but always do what feels right to you. Take calculated risks: if you’re not willing to take risks, you are giving up your chance of reward.”

Looking Forward

“We

The CEO says that the industry needs to continue to expand data intelligence solutions so that they can eventually have machines doing the analytics for them. This will be the biggest stride in the evolution of data over the next couple of years.

The Ladder of Success

Today Caserta has made it into the Forbes 5000 list for the fastest-growing private companies and is acknowledged in the Gartner Market Guide to BI and Advanced Analytics Service Providers. In healthcare, they have built a custom solution to effectively interrogate electronic medical record details, which has helped thousands. The team also built a new data analytics platform including a scalable high-performance engine to detect chronic disease. They also earned the award of Top 20 Healthcare Analytics Solution Providers in 2015 and the Top 10 Fastest-Growing Big Data Companies in 2016. The CEO shares,

“At Caserta, we have an internal Innovation Laboratory that fulfills our curiosity needs and proves – and sometimes disproves – our theories. Some current projects include the convergence of Data Intelligence and Blockchain that uses machine learning to derive Smart Contracts. Our rare combination of being highly technical, having executive-level business acumen, while at the same time possessing sincere client empathy enables us an unrivaled advantage to continue to lead, and eventually dominate, the data industry for years to come.”

Conclusion

The CEO believes that the Data Industry has gone through unprecedented disruption over the past several years, and there is much more to come. The most compelling part of the evolution of data is the convergence of analytics and insights with business applications.

“We have gone from a very reactive state where we performed transactions, analyzed the data, and made changes to affect future transactions. We are now performing analytics in realtime to influence transactions as they are occurring… and the best part is customers love the enhanced experience!” says Joe Caserta.

need to continuously be a step ahead in data intelligence advancement, and we will be because it’s in our veins,” believes Joe.

The CEO states, “Soon we will see a lot of new innovation where the average person within business and the average person within IT will be able to easily ask a chatbot, ‘What are my sales going to be next year compared to what they were last year?’ As tools mature, as people using data matures, and as the technology ecosystem matures, data intelligence is going to be easier and more accessible.”

WALTER ROGERS:

-VINCE LOMBARDI

Success can never be achieved without traveling roads that are full of obstacles. But with perseverance and resilience, almost everyone can achieve their dreams. Success comes when we learn from our failures, stand back up, and correct our course to a new heading. It’s that stubborn pursuit that leads us to success. And it’s that relentless pursuit that made Walter Rogers one of the most dynamic entrepreneurs of our time. Even his company’s tagline reflects his view on hard work and relentless pursuit: World-class performance never happens by accident.

Walter Rogers has become a leading entrepreneur after finding his direction early in his career and then pursuing it relentlessly. This paragon of leadership began with several odd jobs before becoming a top-notch business executive. At the age of 12, Walter began his career by selling newspapers door-to-door. He says, “From that point on, I always knew I was going to run my own thing.” With an entrepreneur’s instinct in his heart, Walter plunged into selling VHS and Betamax recorders at a video store. Rogers was fascinated that he could create his own income based purely on his willingness to understand people and work hard. “From that moment forward I knew that nothing happens until something is sold.”

WALTER FOUND HIS DIRECTION AT AN EARLY AGE, AND HE CONTINUES TO PURSUE IT RELENTLESSLY TO THIS DAY...

We will be relentless in our pursuit for perfection. We won’t ever be perfect – but in the process we will achieve greatness.

“

WALTER ROGERS

President, Chairman and CEO of Baker Communications, Inc.

From there, he continued to flourish, and in the early 90’s he got involved in the sales force restructuring work at IBM. It was at that point that Walter developed his love for technology. That love of technology, along with strong, supportive encouragement from his mentors, led Walter to launch his first company.

“Once you have one company under your belt, it’s hard to stop!”

Walter Rogers: A Business Entrepreneur

In the next several years after that first success, Walter went on to successfully fund, build and sell two software companies to publicly traded companies. But he wasn’t done yet.

Fast forwarding to today, Walter Rogers has now created two new businesses that operate in 13 countries and on 3 continents. At present, he is the President, Chairman, and CEO of Baker Communications, Inc. And simultaneously, Walter Rogers is also the Chairman and Co-Founder of CloudChomp, a software company that helps businesses and government agencies quickly and efficiently migrate to the cloud in order to modernize while achieving substantial savings. Both businesses are disruptive in their approach to helping their clients achieve success. To find out more about CloudChomp, please visit www.CloudChomp.com.

What is Baker Communications About?

Baker Communications, Inc. (BCI) is a consulting firm that helps enterprises create, implement, and sustain sales effectiveness programs for companies like Amazon Web Services, SAP, Honeywell, and many others. Since the establishment of BCI in 1979, the Company has helped over 1.5 million individuals reach their maximum potential in the workplace.

The company uses innovative training solutions based on data, not opinion, that include proprietary, custom, virtual and physical workshops, as well as a full line of services and tools that provide advanced insights into each seller and sales leader’s capabilities. Moreover, an online Sales Mastery Video Library, and several other new learning reinforcement applications, like SkillBursts, are continuously under development. Baker Communications helps sellers and leaders reach their full potential using data science, which allows Baker to individualize training and coaching paths, e-learning, and many more solutions that help sales teams unlock world-class performance. Walter Roger says, “We offer individualized in-person, virtual, and self-directed training, as well as one-on-one coaching to support our client’s ability to achieve their sales goals.”

Synchronizing with Market Trends

When you’re an entrepreneur, it is crucial to keep an eye on market trends. And this is the mantra that has guided Walter and his companies on the path to success.

Curiosity and Innovation drive Baker Communications to continuously keep abreast of changes in the market. Keeping that curiosity alive about their customers, markets, community, and environment, helps the company spot trends as they emerge. In many cases, BCI has stood at the very front end of those changes to better serve their customers. They started ‘virtualizing’ the delivery of their courseware in 2003, long before COVID forced the world to jump forward into virtually led workshops. To expand the dimensions of the organization, in 2007 they introduced sales coaching to help individuals and managers excel, well before sales coaching became a de-facto standard for achieving higher levels of sales performance.

Walter Rogers, BCI’s CEO states, “We now have more innovative projects to launch and expect to remain ahead of the curve as a result.”

Stand Out in the Crowd

Whatever Walter did in his career, he tried to add a touch of uniqueness and authenticity into it to differentiate his approach from his competition. He felt that this aspect was ‘magical’ when it came to getting smart, innovative people to notice you.

Capitalizing on that same notion, Baker Communications sees the Data-Driven Sales Enablement approach to training and coaching as a “secret sauce” that companies have needed for decades. With technology being so prevalent in our lives, it only makes sense to use technology to help individuals become better sellers. Hiring the right people from the beginning shuts off the flow of sellers that were not a good fit for the type of sales role a company is trying to fill in the first place. Then, by assessing the team’s skill gaps, companies can easily adapt the training to rectify each specific skill gap to improve their performance and move one step closer to creating a worldclass team.

The Challenges

Overcoming obstacles can oftentimes make you stronger. You need to decide whether you’re going to embrace them or simply ignore them in hopes they’ll go away.

One of the biggest challenges that Baker Communications sees the industry needing to overcome is the “one-size-fits-all” world of training. The question, “How can we make training more engaging for everyone we train?” keeps haunting their entrepreneurial minds.

Walter Roger remarks, “Over the years we have learned that not everyone will respond to the same approach and that each seller has certain strengths and areas in need of improvement. So, with that in mind, how can we make the training customized to each individual participant? How can we meet each person “where they are” to provide them with the best solution to transform their performance? That is when we started looking at technology and data to help us solve the problem. And after years of testing and improvements, we feel like we are in a great place to share our discoveries and innovations with teams and organizations around the world.”

In the Future

The goal for the future is to transform sales training and sales enablement from an art into a science. Using data to scientifically determine a sales force’s actual performance needs allows BCI to target specific gaps rather than use a one-size-fits-all approach to sales performance improvement. In doing that, Baker shortens the training cycle and time to productivity. Walter states unemphatically that Baker Communications will lead this next evolution in training.

Walter went on to illustrate his assertions, “Using data science to help make these decisions is like the diagnostic tests the medical profession uses to home in on your specific medical problem. If you take those tests away, you’re left with only someone’s best guess. I don’t know about you, but when it comes to medical opinions, I’m more comfortable when I see the data that supports those opinions.”

Walter then went on to say, “Why not use data science to help customers with their hiring, onboarding, training, and coaching decisions? Let the data identify a seller’s strengths and weaknesses. Then map training and coaching to just the skill gaps that we find. That shrinks the time to top performance and gets the sellers out of the classroom and back out selling.

“That’s what we’re all about now. If customers give us a chance to prove to them the science behind the data, we’re convinced they will become customers for life. And that’s what our free Tailored Fit Analysis is all about.”

TOP 10 ALKALINE FOODS TO ADD IN DAILY DIET

The gut is said to function like a second brain. And when it’s out of balance, it can affect energy, digestion, and mood. However, maintaining a healthy stomach is rather simple. Adopting an alkaline-based diet would be the first step.

The majority of alkaline-forming foods are regarded as “Superfoods,” not only because they help to maintain a healthy pH balance but also because they are nutrientrich.

By including such foods in our diets on a regular basis, we can more successfully combat the acid that we get from processed foods, alcohol, and beverages high in caffeine.

Food items that produce the most alkaline are frequently plant-based and offer a wide range of therapeutic benefits.

Despite the benefits becoming more widely known, research-based knowledge is always more beneficial. Here is a list of the top 10 alkaline foods, which are both delicious and versatile:

Tomatoes

It is most alkaline when raw, although it has many nutrients when cooked as well. Vitamin B6, which is frequently difficult to get, digestive enzymes, and vitamin C are all found in abundance in tomatoes.

It can be sliced and sprinkled with a little pink sea salt as a snack, or you can add it to your favorite salad or omelette.

Almonds

One of the most popular alkaline-forming snacks or ingredients. They are satiating and nutritious due to their high content of good fats. They are a preferred alkaline-forming item due to their high magnesium concentration.

Spinach

As previously stated, plant-based foods with a focus on leafy green vegetables are the most promising. Spinach, on the other hand, stands out for its adaptability.

Everyone enjoys the gentle flavor of it. Additionally, it has a lot of chlorophyll, vitamin K, and other nutrients. The best way to eat it is in a salad, omelette, or green smoothie.

Parsley

Parsley is appreciated for being a highly alkalizing agent, which is also excellent for cleansing the kidneys and assisting with digestion. Adding it to juice or as an ingredient in different dishes brings out the true value of this nutrient-dense food item.

Lemon

Lemons are widely recognized as one of the most promising alkalizing foods. They help with digestion, are great health detoxifiers, and aid in the body’s natural removal of pollutants. It is really good to drink a glass of lemon water in the morning because it improves your mood for the entire day.

Jalapeño

Jalapenos are popular not only for their alkalizing properties but also for their extensive nutritional value. The capsaicin in jalapenos aids in weight loss, lowers the risk of cancer, strengthens the heart, and guards against liver damage.

It also aids in keeping our bodies’ pH levels balanced because it is a mild pepper. For those who enjoy spice, jalapenos can be a terrific addition because they protect the body from free radicals and maintain the functioning of the endocrine system.

Garlic

Garlic is a staple in many cuisines due to its strong flavor. Further, raw garlic has a high alkaline level and is an excellent anti-inflammatory. Additionally, it functions as a prebiotic, assisting the digestive system in better using probiotics.

Garlic is also known to boost immunity, prevent diseases, and act as a potent anti-bacterial for the body.

Avocado

Avocados are nutritional and gastronomic powerhouses. Starting with being a potent source of monounsaturated fatty acids like oleic acid, which is known for lowering inflammation, heart disease, and cancer prevention, the high-alkaline fruit offers a variety of health advantages.

It contains a sizable quantity of folate, which is needed for proper cell function and tissue growth, vitamin K, which promotes bone health; potassium, an essential mineral for maintaining alkalinity; copper, which promotes heart health; and much more.

Basil

Basil is definitely one of the most popular alkalizing ingredients. It is also beneficial for digestion, inflammation and pain reduction, stress reduction, cardiovascular health, detoxification, fighting bacterial infection, the immune system, weight loss, anti-aging and skin care, and so on.

Holy basil, an herb from the basil family, is known by many names, like “Queen of Herbs or Ayurveda,” for its innumerable and amazing benefits. The plant, in its entirety, is a natural healer for body and mind.

Red Onion

Red onions, whether cooked or raw, have numerous health benefits in addition to being alkaline-forming. Lightly cooking onions increases their alkalinity. Red onions are also high in vitamin C and have been shown to have anti-inflammatory and anti-bacterial effects.

Conclusion

Surely, this article made you realize the benefits of adding alkaline-forming ingredients to your diet. However, as delicious as it sounds and as healthy and conscious as this seems, there are certain things that you need to keep in mind.

If you are committing to an alkaline diet, you cannot have dairy, eggs, meat, most grains, processed foods like canned and packaged snacks, and convenience foods that fall on the acid side. Also, you have to cut down on alcohol, caffeine, and lots of other foods you are used to eating.

In the end, alkaline foods are very important for a healthy lifestyle. But it has its own terms and conditions. It would take a while to learn how to prep and cook your meals using fresh foods. However, once you adapt, it will protect you against many conditions and help you shed pounds.