Businessmirror september 21, 2015

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BusinessMirror

three-time rotary club of manila journalism awardee 2006, 2010, 2012

U.N. Media Award 2008

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Why Talking abouT STraTegy

‘execuTion’ iS DangerouS By Roger Martin

n business, it is sometimes said that “a mediocre strategy well executed will always trump a great strategy poorly executed.” It’s a good sound bite, but there is no objective basis by which a strategy can be declared “great” in the event that its results are bad. And even when the results are good, you can’t be sure that the strategy is.

At its most basic level, strategy is about making choices—and the choices need to be made from the top of the organization to the bottom. Managers (and many academics) distinguish between these choices, calling those made by senior managers “strategy” and those made lower down the pecking order “execution.” But all the choices are, in fact, strategic. In the real world, there is no meaningful distinction between strategy and execution. It’s true that a strategy is only as good as the weakest link in the choice-making chain. If “well executed” simply means that choices lower down a strategy’s cascade of choices are pretty good, then a strategy whose choices at the top were mediocre could indeed trump a cascade that starts off with great decisions at the top but then meets a very poor one somewhere down the chain.

Special to the BusinessMirror

EBU Pacific Air, the Philippines’s largest domestic carrier, sees no problem in opening up the Ninoy Aquino International Airport (Naia) in Manila to airlines from member-states of the Association of Southeast Asian Nations (Asean).

Monday, September 21, 2015 E 1

But making a distinction between execution and strategy is still wrongheaded, because it diminishes the likelihood that the people low in the strategy cascade will actually make good choices. When you call choices strategic, people pay more attention to them and think about them as true choices. Calling their decisions “execution,” by comparison, makes people feel that they don’t actually face or make choices, and so they think less about what they’re doing. since the strategy’s success is a function of the quality of the weakest choice, the “strategy” and “execution” distinction is dooming the strategies of those who subscribe to it. Roger Martin is a professor at and former dean of the Rotman School of Management. He is the co-author of Getting Beyond Better and Playing to Win.

Consuming negaTive news Can make You Less effeCTive aT work

Your company culture shouldn’t just be great—it should be distinctive C By Denise Lee Yohn

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ust as brand differentiation helps attract customers, culture differentiation helps attract the right employees. But while it’s popular to focus on corporate culture, not many companies have a truly distinctive culture. this is the equivalent to a marketing department saying, “We need to have a strong brand”—without articulating what that strength will rest on. so m a ny cor porate va lues statements include the same words: respect, trust, fun, integrity. Perhaps also diversity, work-life balance and community service. Free snacks and pickup

games are expected at every technology company; lactation rooms and on-site gyms are increasingly common on corporate campuses. this is all great, but if every company seems the same, how is a prospective employee to know which company is the best fit? Leaders and human resources managers can borrow the principles of good marketing to create a culture that’s more distinctive— one that will attract and retain the right people. Leaders should start by identifying the specific cultural dynamics that will produce the results they desire, and then clearly articulate and actively cultivate them. By doing so, they create a powerful edge in the war

for talent —one that’s often more powerful than pay, and one that directly drives performance. People thrive in a culture that fits them, creating a self-reinforcing upward cycle. Companies with clearly defined cultures are also good for customers, because they allow employees to create distinctive customer experiences. the disciplines that inform brand differentiation in marketing can apply to culture differentiation as well: n Conduct competitive analysis to determine potential advantages and differentiating attributes— or better yet, identify white space where no one is playing. n use segmentation to identify the types of people who share the

company’s values and their distinguishing characteristics that can be used to target them. n Clearly articulate the value proposition—explain not just what the company does, but why it matters. n Don’t be afraid to use personality and take risks to stand out. An unusual culture—even one that outsiders might criticize—is nothing to apologize for. In fact, it’s an advantage in attracting the right people. Denise Lee Yohn is a brand-building expert, speaker and author of What Great Brands Do: the seven BrandBuilding Principles that separate the Best From the Rest.

A one-page exercise to get stress under control By Allison Rimm

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HAvE so much to do that I live in constant fear of dropping the ball, failing to meet expectations, or worse.” this is a common refrain I hear from the executives and physicians I work with who are juggling the relentless demands of meeting professional, family, social and community obligations. too many frantic days can leave you feeling exhausted, unbalanced and unfulfilled. When my to-do list overwhelms

me and life feels like it’s spinning out of control, I clean out a closet. It makes me feel like I have command over at least one small corner of my existence. once that closet has been cleared of items that no longer serve a useful purpose and the essentials are carefully arranged, I breathe a sigh of relief. Wouldn’t it be great if you could clear out clutter and create that kind of order in your whole life? With that in mind, I devised a one-page document that allows you to view your short-, mediumand long-term goals all in one

place, along with your plans to achieve them. Divide a page into three columns. on the left-hand side is your self-assessment. Here you can write down an inventory of your talents, interests, principles and purpose. In the middle section, record your goals and priorities in all areas of your life, including family and relationships; career; community; and mind, body and spirit. this will enable you to visualize the balance you’d like to create along those important dimensions. In the right-hand

column, write down your strategies and the steps you’ll take to accomplish your goals. As you fill out this document, remember t h i s c u stom-bu i lt “closet” is flexible. You’re free to change the time frames or relabel the shelves however you’d like to suit your needs. I recommend completing the closet and setting recurring appointments on your calendar to remind you to review them regularly. this way, you can keep your goals up to date and ensure that you’re on track to accomplish them.

By Shawn Achor & Michelle Gielan

onsuMInG negative news in the morning can affect the entire emotional trajectory of your day. In a 2012 study with Martin seligman at the university of Pennsylvania, we found that just a few minutes of negative news has a significant effect on mood. this year we partnered w it h A r i a nna Hu f f i ng ton to examine the longer-term impact of news on well-being and performance. In this study, 110 participants were blindly placed into one of two conditions: one group watched three minutes of negative news stories before 10 a.m.; the second group watched three minutes of solutions-focused news—stories of resilience to build the belief that our behavior matters. one video included inner-city kids working hard to succeed in a school competition; another featured a 70 -year-old man who got his GED after failing the test dozens of times. the participants were e-mailed six hours later and asked to fill out a sur vey within two hours. this sur vey contained positive psycholog y metr ics to gauge things like stress and mood. We found that indiv iduals who watched negative news in the morning had a whopping 27 percent greater likelihood of reporting their day as unhappy six to eight hours later compared to the positive condition. In the next phase of our research, we’ll investigate the impact of negative news not just on mood but also on performance.

We believe that negative news influences how we approach work because it shows us a picture of life in which our behavior doesn’t matter. We see the market dropping 500 points or IsIs poised to attack, and we feel powerless to change those outcomes. In psychology, believing our behavior is irrelevant in the face of challenges is called “learned helplessness.” It has been connected with low performance and higher likelihood of depression. so how can you prime yourself for higher levels of performance and feel better without tuning out the news altogether? Turn off news alerts: since the majority of new alerts are negative, try turning them off for one week. If there’s anything really important happening, you’ll hear about it regardless. Cancel the noise: Practice meditation, or try turning off the radio for the first five minutes of your commute. When you do turn it on, don’t listen to angry talk radio, and mute at least one set of commercials per show. Change the ratio: start your day with empowering, solutionsfocused news. seek out stories that are transformative—that empower people with potential solutions instead of just focusing on problems. It’s possible to stay informed and remain positive and focused, but only if you control your news consumption instead of letting it control you.

MONDAY MORNING Shawn Achor is the new York times best-selling author of the Happiness Advantage and Before Happiness. Michelle Gielan is the best-selling author of Broadcasting Happiness.

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the pope on gays, divorce, climate Perspective BusinessMirror

ON GAYS, DIVORCE, CLIMATE

First of three parts

B N W | The Associated Press

ATICAN CITY—Pope Francis is expected to raise issues ranging from climate change to income inequality when he visits Cuba and the United States from September 19 to 27. Francis has launched an agenda of reform in the Vatican and in the global church, prioritizing different issues and counseling a more merciful message. Here’s a primer on where the pope stands on key issues. ■ ABORTION: Francis has upheld church teaching opposing abortion and echoed his predecessors in saying human life is sacred and must be defended. But he has not emphasized the church’s position to the extent that his predecessors did, explaining that by now the church’s teaching on abortion is well-known and that priests “cannot be obsessed” with preaching only about “a disjointed multitude of doctrines.” In an indication of his mercy-over-morals position, he has established a new type of roving confessor, dubbed “missionaries of mercy,” who can absolve people of sins reserved to the Holy See, including abortion. ■ CAPITALISM: Francis has been accused by some US conservative commentators of Marxist sympathies given his frequent denunciations of economic systems that “idolize” money over people and the failings of the trickle-down economic theory. He has said while globalization has saved many people from poverty “it has condemned many others to die of hunger because it’s a selective economic system.” Francis has said he’s not preaching communism but the Gospel. Pope Benedict XVI voiced the exact same concerns, and in 2009 denounced the profit-at-allcost mentality blamed for bringing about the global financial meltdown and called for a new world financial order guided by ethics and the search for the common good. ■ CELIBACY: Francis said last year that celibacy for priests “is a rule of life, which I highly esteem and I believe is a gift for the church.” But he added, “since it is not a dogma of faith, the door is always open” to discussing the issue. In the book On Heaven and Earth, the pope, when he was Cardinal Jorge Bergoglio, said he was in favor of maintaining celibacy “for the moment,” but noted the Eastern Rite Catholic church makes celibacy optional. ■ CONTRACEPTION: Francis has defended the church’s opposition to artificial contraception, which is enshrined in the 1968 encyclical Humanae Vitae. At the same time, he has said Catholics need not breed “like rabbits” and should instead practice “responsible parenthood” through “licit” methods. The church endorses the Natural Family Planning method, which involves monitoring a woman’s cycle to avoid intercourse when she is ovulating. He has also said, though, that any good priest in confession must dispense mercy and take into account the individual needs of couples. ■ DEATH PENALTY: Francis has gone beyond his predecessors— and official Catholic Church teaching—in saying there is simply no justification for the death penalty today. He has said it is “inadmissible regardless of how serious the crime.” He has called life prison terms a “hidden death penalty” and solitary confinement a “form of torture”—and said both should be abolished. He famously washed the feet of female and Muslim inmates weeks after he was elected. The United States is on the Top 10 list of countries that still execute

people, along with China, Iran, Iraq, Saudi Arabia, Somalia, Sudan and North Korea. ■ DIVORCE: Francis has divided the church by opening debate on whether divorced and civilly remarried Catholics can receive Communion. Church teaching holds that, without a church-issued annulment declaring the initial marriage invalid, these Catholics are committing adultery and thus cannot receive the sacrament. Francis has called for a more merciful approach, insisting that these Catholics are not excommunicated and must be welcomed into the church. ■ DRUGS: Francis has called drug addiction “evil” and condemned the legalization of recreational drugs as a flawed and failed experiment. He has said the drug problem cannot be solved by liberalizing laws, as has been done in some US states and many other countries, but by addressing the problem underlying addiction: social inequality and lack of opportunities for young people. Francis has years of personal experience ministering to addicts in the drug-laden slums of the Argentine capital. ■ EMERITUS POPE BENEDICT XVI: Francis has said having Benedict in the Vatican is like having a “wise grandfather” living at home, part of his belief that the elderly have a wealth of experience to offer younger generations. Francis often pays a courtesy visit to Benedict’s converted monastery on the other side of the Vatican gardens before leaving on a papal trip. Francis has coaxed Benedict out of the monastic retirement he envisaged for himself, urging him to take part in the public life of the church. Benedict has obliged, participating in events such as the joint canonizations of Sts. John Paul II and John XXIII. ■ ENVIRONMENT: Francis became the first pope ever to use scientific data in a major teaching document by calling global warming a largely man-made problem driven by overconsumption in his landmark encyclical Laudato Si (Praise Be). In the document, Francis denounced a “structurally perverse” world economic system and an unfettered pursuit of profit that exploits the poor and risks turning the Earth into an “immense pile of filth.” He is expected to speak about climate issues at the United Nations. While he has gotten a lot of attention for his encyclical, a long list of popes before him called for better care for God’s creation, including Pope Benedict XVI who was dubbed the “green pope” for his environmental initiatives. ■ GAYS: Francis famously uttered “Who am I to judge?” when asked in 2013 about a Vatican monsignor who purportedly had a gay lover in his past. Many took the comment to be a sweeping new opening by the church toward gays, as Francis has urged the church to be less judgmental and more merciful in welcoming saints and sinners alike. Asked about his position on homosexuality later, Francis stressed that when he said “Who am I to judge” he was merely repeating church teaching, and he responded with a question of his own: “When God looks at a gay person, does he endorse the existence

of this person with love, or reject and condemn this person? We must always consider the person.” But while he has met on several occasions with gays and even counseled a transgender couple, Francis hasn’t changed official church teaching that while gays should be treated with dignity and respect, homosexual acts are “intrinsically disordered.” ■ GAY MARRIAGE: As archbishop of Buenos Aires before becoming pope, he opposed efforts to legalize same-sex marriage and proposed, unsuccessfully, that the country approve civil unions instead. As pope, Francis has upheld church teaching that marriage is a union between man and woman, said children deserve to grow up with a father and mother and praised the “complementarity” of the male and female bodies. He has denounced what he calls the “ideological colonization” of the developing world—a reference to how ideas about contraception and gay rights are often imposed on poor nations as a condition for development aid. ■ IMMIGRATION: Francis has denounced the “globalization of indifference” that the world shows migrants and urged Europe and other countries to open their doors to refugees seeking better lives. “We cannot allow the Mediterranean to become a vast cemetery!” he has told European lawmakers. He has decried the “inhuman” conditions facing migrants crossing the US-Mexico border and encouraged frontier communities to not judge people by stereotypes but rather welcome migrants and work to end discrimination. ■ INDIGENOUS: Francis has apologized for the sins and “crimes” of the church against indigenous peoples during the colonial conquest of the Americas. But he has also held up as a model economic system the Jesuit-run missions in Paraguay that brought Christianity and European-style education and economic organization to the natives in the 17th and 18th centuries. Some American Indian and Native American groups have opposed Francis’s plan to canonize the 18th-century missionary, Junipero Serra, during his US trip. They accuse Serra of forced conversions, enslaving converts and helping wipe out indigenous populations. The church considers Serra a great evangelizer who established 21 missions across California. ■ NUNS: Under Francis’s tenure, two sweeping Vatican investigations into US nuns that had elicited alarm among sisters and outrage among liberal Catholics ended amicably. The investigations were launched during Pope Benedict XVI’s pontificate amid concern by conservative US bishops and lay Catholics that the sisters, whose numbers have declined sharply in recent decades, had become too feminist and secular and weren’t emphasizing church teaching on abortion and homosexuality enough. The first probe, into the quality of life of American sisters, ended up praising the nuns for their selfless work caring for the poor. The second one, into the main umbrella group of US sisters, ended two years early with the Vatican

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SIGN painters move their scaffolding into position to continue painting a portrait of Pope Francis on the side of a New York City office building on August 28. The Pope visits the US beginning on September 22 with stops in Washington, D.C., New York and Philadelphia. AP/MARK LENNIHAN

declaring mission accomplished without any major changes. ■ RESIGNATION: Francis has said he expects his pontificate will be brief—maybe five years—and he has signaled he would follow in Pope Benedict’s footsteps and resign if he found he didn’t have the strength to carry on. He has praised Benedict for what he called his noble, humble and courageous gesture in retiring, and said the German pontiff set the precedent by “opening the door to retired popes.” ■ SEX ABUSE: Francis was initially accused by victims’ advocates of not “getting it” as far as clerical abuse was concerned. He has since created a commission of experts, including two survivors of abuse, to advise the Vatican on best practices and accepted the commission’s recommendation to create

a Vatican tribunal to prosecute bishops who failed to protect their flock from abusive priests. Francis has accepted the resignations of two US bishops accused of coverup, Archbishop John Nienstedt of Minneapolis and Bishop Robert Finn of Kansas City. However, even members of Francis’s abuse commission objected publicly when he appointed a Chilean bishop accused of covering up for the country’s most notorious pedophile. ■ VATICAN REFORM: Francis was elected on a mandate to restructure the outdated Vatican bureaucracy and reform the scandalmarred Vatican bank. He named nine cardinals from around the globe to advise him and created commissions of inquiry, involving outside experts and consultants, to propose a more efficient, transpar-

ent and accountable administration for the church and its assets. Two years on, the biggest change has been the creation of a new Secretariat for the Economy to put the Holy See’s finances in order. ■ WOMEN: Francis has called for a greater role for women in the governance of the church, repeatedly praising the “feminine genius” and saying women simply look at the world differently and ask questions that “we men just don’t get.” But he has reaffirmed the all-male priesthood and said a woman cannot head a major Vatican congregation, since that position is usually reserved for a cardinal. He has also elicited cringes with some tone-deaf comments, such as when he called new female members of the church’s most prestigious theological commission “strawberries on the cake.”

PERSPECTIVE

BusinessMirror

Lance Y. Gokongwei, president of Cebu Pacific, told the BusinessMirror that the flag carrier “fully supports the ratification of the Asean Open Skies multilateral agreement, which allows designated Asean carriers to operate unlimited flights between capital airports.” He, likewise, pointed out: “To date, the Philippines is the only Asean state that has not ratified the ‘open skies’ agreement on capital cities.” T he open-sk ies ag reement on capital cities is embodied in

Protocols 5 and 6 of the 2009 Multilateral Agreement on Air Services (MAAS), which gives Asean flag carriers unlimited third, fourth and fifth freedom rights to operate between capital cities (See, “Asean open skies will go on sans Manila OK,” in the BusinessMirror, September 18, 2015). The Asean-Single Aviation Market (Asam) takes effect in December 2015, when Asean fully integrates into one economic community. Continued on A2

Marrying a rapist, the 301-day rule for widows and other obsolete laws By Jovee Marie N. dela Cruz

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A PRIMER ON WHERE POPE STANDS

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P25.00 nationwide | 7 sections 36 pages | 7 days a week

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© 2013 Harvard Business School Publishing Corp. (Distributed by The New York Times Syndicate)

E4 Monday, September 21, 2015

ThursdaySeptember 18, 2014 Vol.21, 10 No. 40 Monday, 2015 Vol. 10 No. 347

By Ma. Stella F. Arnaldo

strategy ‘execution’ I

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Cebu Pacific Air pushes ‘open skies’ for Manila

INSIDE

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A broader look at today’s business

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ountries enact laws to ensure that people would act responsibly, and that peace and order would reign within their borders. The Philippines alone has thousands of laws, many of which could already be considered antiquated. Some laws and fiats that remain applicable in the Philippines have been enacted decades ago and under different circumstances. For instance, the country’s justice system continues to recognize the Revised Penal Code (RPC), which was enacted in 1932 and contains provisions that are no longer relevant today. Currently, there are moves in the House of Representatives to amend several obsolete or outdated laws, many of which can be found in the RPC. Some laws are also biased against a particular sector of society. Lawmakers said amending or repealing these laws would make it easier to administer justice in the country.

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PESO exchange rates n US 46.5170

Continued on A2

SEPTEMBER INFLATION TO SETTLE AT 0.5% By David Cagahastian

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nflation in September was seen, averaging lower than 1 percent, with strong indications the rate would settle even lower than the 0.6 percent posted in August to 0.5 percent instead, the country’s chief economist said. Finance Undersecretary and chief economist Gil S. Beltran said the forecast inflation for September was seen at 0.5 percent, due to the continued easing in electricity rates and still lower oil prices. “The slow rise in prices is tempered, and will continue to be tempered by tamed food-price changes. Low prices of other basic commodities, such as fuels and transportation, continue to benefit from developments in the international market. Meanwhile, Meralco [Manila Electric Co.] electricity rates have been slashed for five months in a row. For September, rates are 17 percent less than that of last year,” Beltran’s economic bulletin said. However, he said that the ongoing El Niño should be addressed to make sure the low-inflation forecast on food products is not undermined. “Measures should also be in place to address the adverse effects the dry spell would inflict on agricultural production and hydroelectric- power generation. These may include repair and construction of irrigation systems and farm-to-market roads, early importation of rice, cloud seeding operations and water-conservation campaigns,” he said. The 0.5-percent expected inflation rate for this month was attributed to the sharp drop in electricity and fuel prices, which was made possible by the big decrease in world crude prices from a year ago. Meralco electricity charges in September averaged P8.87 per kilowatt-hour for a 300 kWh consumption, down from P10.72 per kWh in September 2014. Crude-oil prices have been halved to only $43 per barrel in September this year, from $93.21 per barrel a year ago.

n japan 0.3876 n UK 72.4921 n HK 6.0025 n CHINA 7.3071 n singapore 33.2787 n australia 33.2359 n EU 53.1364 n SAUDI arabia 12.4082 Source: BSP (18 September 2015)


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