Tech Innovators: The 5 Most Influential Leaders to Watch in 2025

MARCH 2025

DR.RAVINDRA SANNAREDDY

Revolutionizing Infrastructure and Manufacturing in India Tech Innovators The 5 Most Influential Leaders to Watch in 2025

EDITOR’S LETTER The

Most INFLUENTIAL

LEADERS To Watch in 2025

Tech Innovators: The 5 Most Influential Leaders to Watch in 2025

The Architects of 2025: Leadership That Delivers

D

ear Readers,

In business, as in life, talk is cheap. Real influence isn’t measured in headlines, but in tangible results, market disruption, and the creation of undeniable value. As we navigate the dynamic landscape of mid2025, the critical question for every ambitious professional is: Who are the leaders genuinely shaping the future, and what can we learn from them? Forget fleeting trends; focus on demonstrable impact. That is precisely what you will find in this issue: Tech Innovators: The 5 Most Influential Leaders to Watch in 2025. We dissect the strategies and achievements of individuals delivering measurable success.

Our cover selection is deliberate: Dr. Ravindra Sannareddy, Founder and Managing Director of Sri City. Why him? Because he tackled one of India’s most formidable challenges – the critical need for world-class industrial infrastructure – and delivered a solution of monumental scale. He didn’t just propose an idea; he built Sri City. Consider the facts: a vibrant ‘Integrated Business City’ housing SEZ, DTZ, FTWZ, and EMC zones. The result? Over $4 billion USD in secured investments. More than 210 companies from 28 countries established operations. Over $2 billion USD in products exported. For businesses seeking a premier location in a key global market, Dr. Sannareddy provides a proven, thriving ecosystem. This is visionary leadership translating directly into economic power and opportunity.

Beyond Dr. Sannareddy’s remarkable achievement, we identify four other leaders whose influence demands attention. You will gain valuable perspectives from the strategic minds of Ahmed Al Mashhadi, Chief Executive Officer of VEEM Solutions; Skevi Perdikou, CEO steering Geofem’s course; George Mathew, Founder and CEO forging new paths at HumLog; and Neha Rathor, Director making significant strides at ADI Media Pvt. Ltd. Each demonstrates a potent combination of technological acumen and decisive execution within their respective domains.

These five individuals are not merely subjects of interest; they are case studies in modern leadership and innovation. Their journeys offer practical insights into converting vision into reality, navigating complex markets, and harnessing technology for substantial gain. Study their methods. Understand their impact.

The lessons contained within these pages are vital for anyone serious about competing – and winning – in 2025 and beyond.

Happy Reading!

Pankaj Gholap

Managing Editor

CREDIT PAGE Publisher : Archana Ghule Editor-in-Chief : Vikram Suryawanshi

Managing Editor : Pankaj Gholap Project Editor : Pankaj Gholap Creative Head : Sachin Kharat Graphic Designer : Akshay Panzade Head of Distribution & Production: Aakash Mahajan Web Development & Maintenance : Vishal More Project Manager : Vaishnavi Dahatonde Swati Kumari Business Analysts : Maria Smith Advertising : Jacob Eddy

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COVER STORY

10 Dr. Ravindra Sannareddy

Profiles 20 Ahmed Al Mashhadi 30 George Mathew 40 Neha Rathor 53 Skevi Perdikou

Articles 24

5 Best Job Portals in India

34

Top 5 Solar Power Plants in India You Must Know About

44

Who Owns Zudio and How They Conquered Indian Fast Fashion?

COVER STORY

Revolutionizing Infrastructure and Manufacturing in India

DR. RAVINDRA SANNAREDDY Founder and Managing Director | Sri City

Key Points: ● Dr. Ravindra Sannareddy founded Sri City after realizing that India’s industrial sector lacked robust infrastructure, hindering its full potential despite a vast workforce. ● Sri City is a vibrant ‘Integrated Business City,’ with world-class infrastructure, comprising a Special Economic Zone (SEZ), a Domestic Tariff Zone (DTZ), a Free Trade Warehousing Zone (FTWZ), and an Electronic Manufacturing Cluster (EMC), all within its vicinity. ● 210+ companies from 28 countries operate in this Business City, with 30 Japanese majors leading the pack. Together, they brought in over USD 4 billion in investments and exported products worth over USD 2 billion.

I

ndia has immense potential, with a vast and talented workforce, a diverse and rich culture, and a growing and dynamic economy. However, to realize its full potential, India needs top-notch infrastructure, especially in the industrial sector, where many challenges and opportunities exist.

To address this need, Dr. Ravindra Sannareddy, an entrepreneur and a visionary, founded Sri City, a vibrant 'Integrated Business City’ that offers world-class infrastructure and facilities for industrial development. Sri City is home to global giants and many other international and domestic companies that coexist and thrive in a green and sustainable ecosystem.

“Imagine a place where American giants like Mondelez, Kellogg’s, Colgate Palmolive, and Pepsi coexist harmoniously with Japanese heavyweights like Isuzu, Kobelco, Daikin, Panasonic, and numerous other international and domestic companies – all thriving together under a green and sustainable ecosystem,” says Dr. Sannareddy.

Sri City supports the “Make in India” and “Atmanirbhar Bharat” initiatives, which aim to boost domestic manufacturing and attract foreign investment. Sri City also

provides a platform for indigenous businesses to flourish and connect globally. Sri City is more than a business hub; it is a driving force for India's selfreliance and global prominence in manufacturing.

Join us as we discover Sri City, a self-contained and sustained city that is revolutionizing the industrial landscape of India, and learn from the insights and experiences of Dr. Ravindra Sannareddy, the Founder and Managing Director of Sri City.

Business APAC: You have built a successful IT and infrastructure development career. What inspired you to pursue this path? How did your early education and experiences shape your vision?

Dr. Sannareddy: I grew up in rural India, where I saw the challenges and hardships people face due to a lack of opportunities and backwardness. This ignited a burning desire within me to create a space where everyone could pursue their dreams and aspirations, regardless of their background.

I started my journey over 30 years ago with a passion for innovation and learning. I earned my postgraduate degrees from Utah State and Johns Hopkins Universities in the USA. Initially, I worked as a consultant for the US Environmental Protection Agency, then founded a software startup in 1994 and expanded it across the United States. In 1998, I founded an Offshore Development Centre for my business in India, which marked the beginning of a global expansion. I transformed the business into a leading product-based technology company focused on the telecom sector.

However, I always wondered why India’s industrial sector was not reaching its full potential despite its vast workforce. I realised that the missing piece was top-notch infrastructure, essential for attracting investors and replicating India’s IT success in manufacturing.

Business APAC: How did you conceive the idea of Sri City, a world-class business city in India? What are the main sectors and industries that Sri City caters to, and why?

Dr. Sannareddy: As a ‘son of the soil', I never forgot my commitment to making a positive impact on my

COVER STORY

COVER STORY homeland. I was inspired by the industrial prowess of the major manufacturing cities in the world, such as Shenzhen, Shanghai, Hong Kong (China), Columbia, Maryland (USA), and Cyberjaya (Kuala Lumpur, Malaysia). I wanted to create a similar hub in India, with exceptional infrastructure and a focus on manufacturing advancement. I also wanted to make it sustainable and inclusive, caring for people as well as businesses. So, I decided to embark on a mission: to conceive and establish a meticulously planned business city in India, a symbol of exceptional infrastructure and one dedicated to propelling the nation’s manufacturing advancement.

With the support of like-minded friends and personal wealth, I launched Sri City in August 2008, transforming a vast region into a well-planned and self-contained city. It offers a 'worklive-learn-play’ destination, with industrial zones, residential areas, commercial hubs, educational establishments, healthcare facilities, recreation centers, and all the necessary amenities. It is a truly integrated development for commercial enterprise and lifestyle.

Sri City hosts over 210 companies from 28 countries, with a large presence of Japanese majors (30).

These companies have brought in over USD 4 billion in investments and exports that exceed USD 2 billion.

They represent a diverse range of sectors, such as automotive, locomotives, electronics, engineering, air conditioners, formulations, FMCG, food processing, renewable energy, logistics & warehousing. Sri City is a multi-product manufacturing powerhouse in India, embodying the ‘Make in India’ initiative and offsetting imports with significant exports.

Business APAC: How does Sri City stand out as a leader in infrastructure development in the APAC region? What are the benefits of doing business in Sri City for both domestic and foreign investors?

Dr. Sannareddy: Sri City is a result of many factors that work together to make it an ideal place to do business.

One of the key factors is its location, which provides quick and easy access to all modes of logistics, enabling smooth movement of goods within and outside the country. Sri City also showcases the diversity of its products, ranging from common to niche and exclusive ones that are produced in its numerous factories.

Sri City lives up to its motto of ‘Work, Live, Learn, Play,’ as it caters to everything that a person needs in daily life.

Sri City is a vibrant ‘Integrated Business City,’ equipped with worldclass infrastructure and comprising a Special Economic Zone (SEZ), a Domestic Tariff Zone (DTZ), a Free Trade Warehousing Zone (FTWZ), and an Electronic Manufacturing Cluster (EMC). It also has excellent social infrastructure, offering holistic solutions for various investment options and lifestyles. Some of the attractive features of Sri City are: ● Strategic location on the border of Andhra Pradesh and Tamil Nadu ● Excellent multi-modal connectivity ● World-class expertise in the design, function, and maintenance of infrastructure ● All approvals in place ● Integrated Business City (SEZ+DTZ+FTWZ+EMC) ● Plug-and-play convenience: with integrated business zones and readyto-use offices ● Talent pool galore: a readily available workforce

Sri City is where vision meets sustainable growth, creating a thriving business destination.

Business APAC: What challenges did you face in developing and maintaining Sri City’s infrastructure, and how did you overcome them?

Dr. Sannareddy: One of the main challenges was land acquisition. We resolved this by offering fair compensation and job opportunities to the landholders and obtaining their consent without any litigation. This ‘consent-based land acquisition’ has become a model for the National Land Acquisition Act. Another challenge was the global financial crisis in 2008, which affected the investment plans of several companies in Sri City. We used this as an opportunity to develop infrastructure at a lower cost. We also diversified our market by developing a Domestic Tariff Zone alongside the SEZ. The pandemic was a recent challenge that threatened the operations of Sri City. We managed to keep the industrial city ‘Covid-free’ by implementing strict health protocols and community protection measures, with the cooperation of all the stakeholders. We ensured the continuity of essential goods production in Sri City.

Business APAC: As the Founder and Managing Director of Sri City, what are your main responsibilities and achievements? What are some of the projects, partnerships, or awards that you are proud of?

Dr. Sannareddy: My responsibility is to transform this region into a thriving business hub with socio-economic prosperity. I have led the city’s development, attracting multinational corporations and creating economic

Of the 60,000 + people employed in Sri City, women form a majority. Women workers at an assembly line in the Bluestar plant in Sri City.

The Isuzu Motors plant in Sri City rolls out the new range of Isuzu D-MAX pick-ups and Isuzu mu-X SUV as per global standards.

Alstom's plant in Sri City produces state-of-the-art modern metro trainsets for both India as well as overseas.

COVER STORY opportunities and jobs. Our milestones include the creation of cutting-edge industrial zones, selfcontained townships, and world-class amenities that support industrialisation.

Some of the awards that reflect our impact are: ● “Inspirational Leader 2018” award ● “Asia’s Most Admired Brand” award ● National Award for Excellence in CSR ● IGBC's ‘Gold’ certification ● Business World’s ‘India’s Most Innovative Sustainability Project of the year 2023' ● Regional winner for Asia Pacific, in FDI Intelligence publication’s ‘Best Global Free Zone of the Year-2023' ● Times Group Economic Times Edge’s 'Iconic Brand of India - 2023' Award ● Economic Time’s ‘The Most Promising Business Leaders of Asia’ ● AP State Award for Industrialisation of the District

Business APAC: How do you balance sustainability, innovation, and teamwork in Sri City? What are the benefits of these values for the region and the country?

Dr. Sannareddy: Sustainability, innovation, and teamwork are the core values of Sri City. They guide our development ethos and make us a leader in global business destinations. We have achieved excellence in urban planning and economic revitalisation. Sri City is a symbol of successful leadership in regional transformation.

Sustainability is not just an environmental issue but also a holistic approach to economic and social development. We have brought in new investments and created over 50 thousand industrial jobs, mostly for the local communities. We have also adopted ecofriendly practices, such as using only surface water, harvesting rainwater, treating wastewater, managing solid waste, and generating renewable energy. Sri City has an installed capacity of 8 MW of solar electricity, and most manufacturing firms use rooftop solar panels. Sri City has won many awards for its sustainable practices, proving its environmental consciousness. Sri City shows how industrial growth and environmental protection can go hand in hand, setting a standard for responsible development.

Innovation is our way of enhancing our infrastructure and services. We have integrated smart technologies, efficient logistics, and state-of-the-art facilities to attract diverse industries and position Sri City as a hub for technological advancements. We have also embraced cutting-edge methods to improve our processes and outcomes.

Teamwork is our key strength. We have cultivated a culture of collaboration and synergy among the various stakeholders involved in Sri City’s development. The teamwork here not only speeds up the development but also creates a favorable environment for businesses to thrive. I am proud to lead the team that has transformed a backward region into a flourishing industrial hub and set a benchmark for forward-thinking development.

Business APAC: How do you balance your work and personal life? What are your hobbies or interests outside work?

Dr. Sannareddy: Work-life balance is a challenge, especially in the work-from-home era due to Covid-19.

But I follow some simple tips to achieve it. I complete my work duties with proper breaks without compromising on my passions or hobbies. I also spend quality time with my friends and family. This gives me an excellent work-life balance. I enjoy listening to soulful music, reading, spending time with family members, socialising, etc.

These activities keep my spirits high and refresh me.

Business APAC: What are your tips for aspiring leaders and entrepreneurs in the Indian infrastructure space?

Dr. Sannareddy: To succeed in the Indian infrastructure space, you need to focus on innovation, sustainability, and collaboration. Embrace emerging technologies to optimise project efficiency and reduce environmental impact. Build strong partnerships with government bodies, local communities, and industry stakeholders to overcome regulatory hurdles. Cultivate a forward-thinking mindset, keep up with market trends, and grab growth opportunities.

Develop a resilient and adaptable business strategy that can withstand challenges. Invest in your team’s professional development, and embrace diversity and inclusivity. Ultimately, success in the Indian infrastructure space demands a harmonious blend of vision, adaptability, and a commitment to driving positive change.

“

Our commitment to sustainability and innovation resonates with the “Make in India” initiative, promoting self-reliance and bolstering the nation's manufacturing capabilities.

Ahmed Al Mashhadi

Making AI Accessible for Everyone

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rtificial intelligence (AI) isn’t just changing industries; it’s changing how we live, work, and create. Once a science fiction idea, AI is now used to solve real problems and unlock possibilities we never dreamed of. But behind every big innovation is a person with a vision—someone who sees not just what technology can do, but what it should do.

Ahmed Al Mashhadi is one of these innovators. His story—from a young problem-solver fascinated by systems to the Chief Executive Officer of VEEM Solutions—has been anything but typical. With a talent for turning challenges into opportunities, Ahmed has spent over 20 years building solutions that not only use AI but truly empower the people who use them. He believes technology should be both transformative and inclusive, giving everyone a chance to grow and succeed.

Building a Vision Ahmed’s passion for innovating solutions and challenging the status quo; to make things work better started early. “My education opened my eyes to the world of complex problem-solving,” he says. Studying systems engineering gave him a structured way to investigate, understand and solve problems. Even though AI was still new at the time, Ahmed's studies in operations research and control systems taught him the analytical thinking he would later use in his AI work.

Years of market research and consulting gave him even more expertise, showing him the details of different

industries and markets. These experiences shaped Ahmed’s entrepreneurial vision: to use technology to empower people. “Whether it’s helping people develop their skills or boosting the economy, my goal has always been to create solutions that unlock human potential,” he explains.

This idea is central to VEEM Solutions, where Ahmed leads with the belief that AI should create opportunities, not threats.

A Catalyst for Change Ahmed’s passion for AI began early in his career when he realized something important: technology could be a powerful tool for improving people’s lives. “It wasn’t just about what AI could do, it was about what it could help people achieve,” he remembers. This idea inspired him to explore AI as a way to boost human potential, giving it a purpose beyond just automating tasks and increasing efficiency.

With his background in systems engineering and consulting, Ahmed developed a unique way to create connected systems that work together smoothly. This approach is a key part of VEEM Solutions, allowing them to architect AI solutions that fit perfectly into real-world situations. One example of this innovation is vminds.ai, a smart platform that learns on its own.

It makes AI more accessible by being easy to use, even for people who are not tech-savvy.

“

When resources are scarce, creativity becomes your only survival kit.

Other groundbreaking projects include Shrwd, an AI-powered marketing analytics & tracking suite; Dualize, a studio powered by AI that enables content creators to create better content in no time; and Immrsa, which combines virtual and mixed reality with AI to create training programs.

“These aren’t just solutions—they’re enablers,” Ahmed explains. “They empower individuals and businesses to innovate, grow, and succeed in our increasingly intricate digital world.”

Leading through Collaboration

With over 20 years of experience leading companies, Ahmed’s approach to running VEEM Solutions is influenced by his work in many different fields. His time as a business consultant taught him the importance of being adaptable, thinking ahead, and considering different dimensions of a business at the same time. These qualities are now a big part of how he leads.

“At VEEM Solutions, teamwork is a big deal,” he says.

“Innovation doesn’t happen when people work alone; it comes from everyone working together creatively.” Ahmed creates a work environment where people are encouraged to take risks, try new things, and share their ideas. By matching people's strengths with the company's goals, he creates a space where creativity and productivity can thrive.

This focus on collaboration also applies to how VEEM Solutions tackles challenges. As a bootstrapping entrepreneur, Ahmed faced limitations on resources. He’s also had to deal with skepticism from some people around him. “Every obstacle has been a chance to innovate,” he says. By focusing on being adaptable and resourceful, he led VEEM Solutions through difficult times, proving that creativity can often be strongest when faced with limitations.

AI for Good As an AI leader, Ahmed is very aware of the ethical and social impact of his work. Fairness, keeping data private, and being sustainable are core values that VEEM Solutions never compromises on. “AI should help people, not leave them out,” he insists.

This commitment is clear in projects like vminds.ai, which is designed to be easy to use by anyone. This means that even small businesses and individuals can benefit from AI. The platform is built around the user, which shows how important it is to Ahmed to create solutions that are fair for everyone.

VEEM Solutions also has strong safeguards in place to protect user data. They are clear about how they handle data, which builds trust with their users. This trust is essential for getting many people to use AI. Ahmed's ultimate goal is for AI to be a tool that helps people do their jobs better, not replace them completely. Tools like Shrwd and Dualize are good examples of this idea. They help people improve their work and be more creative without taking away from their unique skills.

The Future of AI and Immersive Technologies Ahmed is very excited about the future, especially the combination of AI, gamification (making things like learning more fun by using the psychology of gaming), and immersive technologies (like virtual reality). At VEEM Solutions, this mix of technologies is leading to new ways for businesses to connect with their customers. For instance, Dualize uses AI and gamification to help content creators make more

money from their work. Immrsa uses immersive technologies to create truly transformative training experiences.

“There’s no limit to what’s possible,” Ahmed says.

“By combining AI with gamification and immersion, we’re opening up new ways to experiment, connect, create, and innovate.”

Other trends that are shaping VEEM Solutions’ plans for the future include personalized AI solutions, AI that can create new things autonomously, and automation that uses intelligence for the betterment of processes. The company's projects, from online marketplaces for digital 3D assets to AI-powered consumer electronics, show how Ahmed is dedicated to keeping VEEM Solutions at the forefront of this fast-moving field.

Using AI to Solve World Problems Beyond business, Ahmed believes AI can help solve important global problems. From using resources more wisely to creating more efficient systems, AI has the potential to make a real difference. VEEM Solutions is actively looking for ways to use AI for renewable energy and sustainability projects, connecting their work to larger goals for society.

“AI isn’t just about fixing problems—it’s about creating opportunities,” Ahmed emphasizes. He is committed to using AI responsibly, making sure VEEM Solutions’ projects are effective, inclusive, and in line with the values of the communities they operate within.

Building a Legacy of Helping Others Ahmed’s journey as an AI entrepreneur shows the power of having a vision, being resilient, and working with a purpose. From his early days as a systems engineer to leading VEEM Solutions today, he has always focused on empowering people and businesses through technology.

“Every challenge is a chance to learn, adapt, and grow,” he reflects. This belief has guided Ahmed through the ups and downs of his career, resulting in a legacy of innovation that continues to shape the future of AI and immersive technologies.

As VEEM Solutions grows and explores new areas, one thing is clear: Ahmed Al Mashhadi isn’t just building a company—he is building a future where technology helps people, unlocking potential and creating opportunities for everyone.

Best JOB PORTALS in India

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re you a job seeker stuck in India’s vast online job market can make you feel like searching for a needle in a digital haystack, right? With millions of listings, simply browsing isn’t effective – choosing where to focus your energy is crucial. That’s why we’ve analyzed the best job portals in India for 2025, zeroing in on five leading platforms: Naukri, Foundit, LinkedIn, Indeed, and Glassdoor. But this guide goes beyond the basics. We’ll unlock powerful advanced search techniques hidden within each portal, empowering you to find more targeted and relevant opportunities. Get ready to master your job hunt with detailed insights and practical tips for each platform!

1. Naukri.com Naukri.com began in 1997. Therefore, it stands as a leading Indian job portal. It holds India’s largest resume database.

Specifically, this includes over 10.75 crore resumes. The platform serves more than 100,000 clients. Furthermore, it adds over 70 lakh jobs each year. Its reach covers many sectors like IT and retail. This makes it essential in India’s job market. Consequently, it’s known among the best job portals in India.

Also, use NOT to remove unwanted terms. Add quotes for exact phrases like “‘data analyst'”.

Filter by Location: Search jobs near you, like “within 5 km”. You can pick several preferred areas. Additionally, find remote work using “remote” keywords.

Combine Filters: Use menus for “Functional Area” and “Industry”. For example, pick IT industry plus “software” keywords. This helps find the perfect fit.

Exclude Keywords: Remove terms like “internship” if seeking permanent roles. This sharpens your search results effectively. This feature helps tailor searches, showcasing why it’s one of the best job portals in India.

Recruiters constantly scan Naukri’s huge database. Thus, keep your profile updated. Use relevant keywords in your skills and summary. Subsequently, recruiters can find you easily for good jobs.

2. Foundit Foundit connects job seekers globally. It holds a strong presence in India. Currently, Foundit provides access to over 800,000 active jobs. Furthermore, it forecasts a 9% growth in hiring. The platform covers IT, finance, HR, and more.

Consequently, it helps users find precise job matches. This focus makes it one of the best job portals in India.

Better Job Searching on Naukri.com Use Smart Keywords: Combine words with AND for specific results. For instance, use “manager AND agile”. Use OR to broaden searches, like “developer OR engineer”.

Smart Searching on Foundit Use Exact Phrases: Put job titles in quotes like “digital marketing manager”. Therefore, you get exact matches only. This improves search accuracy greatly.

Set Alerts & Follow: Create job alerts for new openings. Additionally, follow target companies for updates. Over 80% of Indians actively seek new roles now. Staying informed helps immensely.

Filter Results: Adjust sliders for experience level. Also, set your preferred salary range. This helps align jobs with your needs.

LinkedIn also offers great networking tools.

Furthermore, it provides skill tests and learning courses. These features help you stay competitive.

They enhance why many see it as one of the best job portals in India.

Explore Job Types: Choose full-time, part-time, or contract roles. Additionally, you can filter by industry or function. This tailors your search efficiently.

4. Indeed

Save Your Searches: Foundit lets you save search settings. Subsequently, you receive email alerts for new matching jobs. This keeps you updated easily. Many consider this feature vital for the best job portals in India.

Indeed gathers millions of jobs. It pulls them from company sites and other portals. Thus, it offers a vast range of job types. Its interface is simple for job searching. Furthermore, you can use it on desktop or mobile.

Foundit also offers career help. For example, use their resume-building tools. They also feature profiles to increase visibility. These tools help create professional, ATS-friendly resumes.

3. LinkedIn Smart Searching on Indeed LinkedIn is a top network and job site in India. It currently has over 158.5 million users. Therefore, build a strong profile to stand out. Also, use connections for job opportunities.

Use Specific Keywords: Use precise terms for your desired role. Also, try different job title variations.

This helps find more targeted listings. Indeed is definitely one of the best job portals in India.

Filter Location/Remote: Use filters for specific locations. Additionally, search for “Work from home” or use “remote” keywords. Combine these for specific remote location needs.

LinkedIn Search Secrets Search Your Network: Filter jobs by 1st, 2nd, or 3rd+ connections. Importantly, 80% of jobs use referrals. So, tap into your network for insights. It truly stands among the best job portals in India.

Use Job Filters: Refine searches with job function. Also, use industry and experience level filters. Consequently, you target roles matching your goals.

Try Boolean Search: Use AND, OR, NOT for specific results. For instance, “marketing AND digital”. Add quotes for exact phrases. This makes searches powerful.

Filter by Salary/Type: Narrow jobs using salary filters. Also, filter by experience level and job type.

For instance, choose full-time or contract roles.

Check Company Reviews: Indeed provides company pages. Therefore, you can read reviews and see salary data. This helps you make informed choices.

Moreover, you can easily upload your resume.

Indeed also offers a resume builder. The “Indeed Apply” feature speeds up applications.

Consequently, applying is quicker, making it one of the best job portals in India for efficiency.

5. Glassdoor Glassdoor mixes job listings with company details. You get reviews, salary data, and interview insights.

This helps you make informed career choices.

Furthermore, Glassdoor focuses strongly on workplace transparency. It offers real insights into company culture.

exact phrase quotes (” “), and layering specific filters (location radius, experience level, industry, function) is non-negotiable for cutting through the noise.

Combine Portal Strengths: Think multi-platform.

Leverage Naukri’s vast database and recruiter visibility, LinkedIn’s unparalleled networking potential, Glassdoor’s transparency on culture and pay, Indeed’s aggregation power, and Foundit’s specific alerts and tools.

Smart Searching on Glassdoor

Shift from Passive to Proactive: Don’t just browse.

Actively set up targeted job alerts, follow companies you admire, and meticulously optimize your profile keywords (especially on Naukri/LinkedIn) so the right recruiters can discover you.

Combine Job Title & Ratings: Search job titles plus company star ratings. Also, search reviews using keywords like “culture”. This targets well-regarded companies. Its transparency makes it among the best job portals in India.

Look Beyond the Listing: Use the review and salary data on Glassdoor and Indeed not just as an afterthought, but as a primary filter to evaluate company fit before investing time in applying.

Use Salary Data: Glassdoor shows detailed salary information. It uses user data and smart models.

Consequently, research pay ranges to find suitable roles.

Ultimately, adopting these smarter search habits transforms how you interact with the best job portals in India. It empowers you to move from feeling overwhelmed by quantity to strategically targeting quality opportunities that truly align with your career goals.

Check Interview Reviews: Read about interview experiences. Learn about formats and common questions.

Therefore, you can prepare better and feel more confident.

Filter by Size/Industry: Use filters for company size. For example, search startups or large firms. Also filter by specific industries.

Additionally, Glassdoor has a “Know Your Worth” calculator. It estimates your market value. This empowers better salary negotiation. Many find this tool vital on the best job portals in India.

Key Takeaways So, what’s the real secret to cracking India’s online job market after looking at these platforms? It’s less about finding one perfect portal and more about becoming a power user across several, leveraging the unique strengths and advanced search tools each offers. From guiding countless job seekers, I’ve seen that a strategic, informed approach truly makes the difference between frustration and success.

Master Advanced Search: Move beyond simple keyword searches. Using Boolean operators (AND/OR/NOT),

DIGITAL EXPERIENCE PLATFORM SERVICES THAT POWER YOUR JOURNEY TO GREAT

Founder and CEO HumLog

HumLog

How George Mathew Empowers SMEs and Start-ups with Comprehensive HR Solutions

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eople are the most valuable asset of any organization. They bring ideas to life, create products, and serve customers. Without them, no business can thrive. Doug Conant, the CEO of Campbell’s Soup, once wisely said, “To succeed in the market, you must first succeed in the workplace.” It emphasizes the need for leaders to invest in their people, nurture talents, and foster a culture of excellence. This is particularly crucial in the Asia-Pacific (APAC) region, where the job market has shifted from employer-driven to talent-driven. Therefore, attracting and retaining top talent is the primary challenge for organizations.

George Mathew understands this challenge well. With over 20 years of experience in various HR roles across different industries, he has witnessed how human capital can make or break a business. He also identified a gap in the market: many SMEs and startups lack the resources and expertise to manage their HR functions effectively. They need end-to-end HR solutions to help them grow and succeed.

This led George to establish HumLog, a company that offers tailored HR services to micro, small, and medium enterprises. As

the Founder and CEO of HumLog, he leverages his HR expertise to create and deliver solutions that align with the needs and goals of his clients. He assists them in optimizing talent management, boosting employee engagement, and shaping their organizational culture.

In this feature story, we’ll explore George Mathew’s career, his role at HumLog, and his impact on the world of HR for SMEs and start-ups.

From Hotel Management to HR Solutions: How George Mathew Found His Calling George’s career journey is a remarkable one. He began as a hotel management graduate, working with the prestigious Taj Group in India. After a few years, he switched to the call center and banking sectors, where he discovered his passion for training. He moved to the UAE as a training manager with ABN Amro Bank and then joined RAKBANK and CocaCola, where he eventually became the head of HR for four countries in the Middle East. During this time, he also completed his post-graduation in human resource management.

With over 20 years of work experience, including 15 years in human capital services, George became an expert in various HR aspects, such as organizational design, talent management, people development, people services, total rewards, culture, and people strategy. He worked with leading brands in the banking and FMCG sectors, such as ABN AMRO, Royal Bank of Scotland, RAKBANK, and Coca-Cola.

While at Coca-Cola, George worked with many SMEs and startups as vendors or partners. That's when he noticed a market gap for tailored, comprehensive HR solutions in this sector.

George set out to find innovative ways to fill this gap and create value for organizations. That’s when he founded HumLog, a platform offering end-to-end HR solutions across different industries and regions. With HumLog, George is on a mission to transform the human resources industry and support the growth of SMEs and startups.

HumLog: Simplifying Human Capital Logistics for Startups and SMEs HumLog was established in October 2022 to address the growing need for efficient and costeffective People Solutions, all in one place. It serves as the Human Capital Logistics Partner of choice for startups and SMEs. The company offers a comprehensive suite of services, which includes establishing HR teams, developing HR policies and procedures, automating HR processes, and sourcing top talent. Additionally, HumLog ensures that organizations remain compliant with local labor laws, solidifying its role as a trusted partner on their journey to success.

HumLog adopts a sector-specific and industryagnostic approach. While its primary clientele comprises micro, small, and medium enterprises, the company extends its services to various industries. This diverse portfolio includes manufacturing, travel and tourism, marketing, food and beverage, hospitality, and FMCG. By catering to this broad spectrum of industries, HumLog demonstrates its versatility and adaptability in addressing the common challenges that businesses in these sectors face.

“Transform or be ready to be obsolete.”

George’s Leadership Journey at HumLog George offers insights into his roles, leadership challenges, and suggestions for team motivation and productivity.

As a solopreneur, George wears many hats. He shapes the company’s strategy, drives sales, oversees execution, manages finances, and ensures top-notch services. His ongoing mission includes building a robust team that serves as a support structure and becomes ambassadors for HumLog’s mission.

Transitioning into an entrepreneurial journey after two decades in the corporate world, George acknowledges the learning curve of running his organization. There have been moments when he considered returning to the comfort and security of corporate life, but he remained committed. The journey has been remarkable, with HumLog celebrating its one-year milestone with a larger, more capable team and an expanded organization.

A fundamental aspect of George’s leadership philosophy is granting his team the freedom to operate independently, make mistakes, and learn. “I don't hire smart people and tell them what to do,” says George.

He values a culture that fosters individual growth and personal development. In cases where individuals do not align with this culture, George believes in mutual, dignified departures.

Additionally, George underscores the significance of personalized employee engagement, especially in the context of a smaller organization like HumLog. He recognizes that acknowledging and addressing each team member’s unique needs and aspirations are essential for maintaining a motivated and productive workforce.

George's Top 3 Considerations for Choosing the Right HR Solution Provider George outlines the three critical factors that businesses should focus on when selecting an HR solution provider:

assessing the provider’s success stories with similar businesses. These real-world examples demonstrate the provider’s ability to deliver tangible results and effectively address HR challenges.

Anticipated Trends in 2024 and Beyond Looking forward to 2024 and beyond, George anticipates several trends that will play significant roles in the job search market: ● Resumes in Decline: The traditional resume may further decline as employers prioritize concrete evidence of skills and achievements. Job seekers will need to adapt by providing proof of their work, such as project samples and real-world accomplishments.

“Automate or be exterminated.”

1. Alignment with Business Strategy The initial and essential consideration is to ensure that the HR solution provider aligns with the company’s overall business strategy.

Businesses should not view the provider as an isolated service but as a strategic partner who understands and supports the company's longterm goals.

2. Understanding of Organizational Culture and Requirements A successful HR solution provider comprehends the unique organizational culture and specific business requirements. It is crucial that the chosen provider can customize its services to meet the company’s distinct needs, fostering a seamless fit and effective HR support.

3. Success Stories from Similar Businesses The HR solution provider’s track record is of utmost importance. George recommends

● Experiential Assessments: Experiential interviews are expected to become the norm. Employers will rely on practical assessments to gauge candidates' abilities and suitability for roles, promoting a skills-centric approach to hiring. ● Flexible Onboarding: The onboarding process will continue to adapt to the evolving ways of work, accommodating remote work, hybrid models, and freelancing. Employers will need to tailor onboarding experiences to ensure seamless integration into diverse work settings.

Top 5

SOLAR POWER PLANTS IN INDIA You Must Know About

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ou know, it’s been quite a journey watching India’s energy sector evolve, especially when you look at solar power.

Honestly, the growth has been nothing short of incredible.

We’re talking about a 3,450% leap in capacity just in the last ten years! That kind of jump really puts into perspective just how crucial solar power plants in India have become for our energy future and for building a more sustainable way of life.

But it’s not just about the massive scale, is it? What’s truly fascinating is the clever technology these plants use, the real difference they’re making for the environment around them, and how they’re impacting the folks who live nearby.

So, in this blog, we’re going to dive into the top five – places like Bhadla Solar Park, Pavagada Solar Park, NP Kunta, Kurnool Ultra Mega Solar Park, and Rewa Ultra Mega Solar. Each one has its own story in powering India’s tomorrow.

1. Bhadla Solar Park Bhadla Solar Park uses advanced solar panel technology. Special structures hold these panels securely. Consequently, they track the sun throughout the day. This method captures the maximum available sunlight. The park converts this sunlight directly into electricity. It is located in Rajasthan’s Thar Desert. Moreover, the desert’s hot, dry conditions are perfect. Temperatures often reach 46°C to 48°C. Robots now clean the panels automatically. This cleaning is essential in the dusty desert. Effective operation is key for Solar Power Plants in India.

The park itself spans a huge 14,000 acres. Before, this land was sandy with poor soil. Furthermore, the park significantly reduces carbon emissions. It saves about 4 million tons annually. Generating power uses no water here. However, cleaning the panels does require water.

Therefore, using robots helps save lots of water. The project also created around 10,000 jobs. Additionally, it boosts the local economy strongly. Revenue comes from selling the generated electricity.

Investments grew, and local roads improved too. Developers also offer job training programs nearby. A land-leasing plan now gives farmers steady income.

2. Pavagada Solar Park Pavagada Solar Park uses two main types of solar panels. This mix helps capture the most energy effectively. Silicon panels offer good value for money. Additionally, they last for over 30 years. Thin-film panels provide useful flexibility. Therefore, workers install panels tilted at 15 degrees. This angle faces south, catching optimal sunlight.

The park itself spans over 14,000 acres. Importantly, this land is dry and often suffers drought. The park greatly reduces carbon emissions yearly. It saves about 578,631 tons annually. Developing Solar Power Plants in India requires careful planning.

For instance, cleaning panels here uses much water.

Each wash needs 7,000 to 20,000 liters per megawatt.

Machines now help conserve this water. However, this mechanization unfortunately cut some jobs. Fewer local animals and insects live near the park now. This has impacted local farm yields too. The project created mostly short-term contract jobs. Still, the park clearly boosts the local economy. Farmers lease their land to the project. Consequently, they earn about INR 24,000 per acre each year. This income also grows by 5% every two years. Some farmers do worry about lease clarity, a common concern with Solar Power Plants in India.

3. NP Kunta NP Kunta Solar Park uses reliable flat solar panel technology. Developers favor this tech for its proven reliability and cost. The park mainly uses efficient types of silicon panels. Specifically, advanced central inverters manage the park’s power effectively. They convert DC power to AC power for the grid.

Subsequently, this AC power reaches homes and businesses. The park covers a large area of 32 square kilometers. This equals about 7,925 acres. Previously, people used some of this land for farming. Importantly, the park helps reduce reliance on fossil fuels. Large Solar Power Plants in India like this also conserve water.

However, dust buildup reduces panel efficiency significantly. Therefore, regular cleaning is absolutely essential for output. Robots often help clean panels using minimal water. Construction did alter some local animal homes. Consequently, the park includes safe wildlife paths now. The project created over 2,500 jobs during its building phase. Furthermore, the park boosts local economic activity considerably. Community projects improve local roads and water supply systems.

Developers negotiated fair compensation deals with protesting farmers. Transparency helps build trust for future Solar Power Plants in India.

4. Kurnool Ultra Mega Solar Park Kurnool Solar Park uses flat solar panel technology. It mainly utilizes efficient silicon solar panels.

Consequently, these work very well in dry, sunny areas. Thus, the park captures maximum available sunlight effectively. Impressively, it features over 4 million solar panels total.

Each panel offers either 315 or 320 watts capacity.

The entire park covers 24 square kilometers of land. Furthermore, this area equals roughly 5,932 acres. The park greatly reduces harmful carbon dioxide pollution. Specifically, it saved over 700,000 tons by October 2017. Tracking savings is vital for Solar Power Plants in India.

Moreover, the park cleverly collects essential rainwater on site. This sustainable method meets most of its water needs. Construction phase employed over 2,500 workers locally.

Additionally, developers contributed significant funds for nearby villages. They provided ₹500,000 per megawatt developed capacity. Therefore, this special fund improves village roads, drains, and drinking water. This community support model benefits Solar Power Plants in India and local people alike.

5. Rewa Ultra Mega Solar Rewa Solar Park uses reliable silicon solar panel technology. The park utilizes both mono and poly silicon panels. Consequently, these offer proven efficiency and represent good value. Furthermore, advanced string inverters help maximize energy capture. They also importantly minimize power losses effectively during operation. These robust panels handle Rewa’s heat and variable weather well. The park itself covers a significant 1,590 acres. Some of this land was previously barren or poor farmland. Impressively, the project offsets 1.54 million tons of CO2 yearly. This impact equals planting 26 million trees annually! Efficient Solar Power Plants in India provide such major green benefits.

Moreover, the park cleverly collects essential rainwater for panel cleaning. However, dust buildup remains a known operational challenge.

Therefore, regular cleaning schedules help manage this persistent dust. The park created about 2,500 direct jobs locally during construction. Additionally, it significantly boosted Rewa’s district economy overall. Community programs also improved local schools and healthcare facilities. Land purchase used a fair mutual agreement policy successfully. This positive approach aids many Solar Power Plants in India.

Key Takeawas So, having looked closely at these top solar plants, a few things really strike you about India’s energy path. It’s more than just clean power; it feels like a real shift.

Here are some main thoughts: • The sheer scale of these solar power plants in India feels like a strong statement about India’s commitment to renewable energy and becoming more self-reliant for power.

• The clever technology being used, from advanced panels to grid connection, highlights a real drive for efficiency in making the most of solar energy across diverse Indian landscapes.

• The impact on locals, with job creation and improved infrastructure, seems positive, though ensuring fair land deals remains a crucial consideration for future solar power plants in India.

• Beyond the significant environmental win of cleaner energy, the focus on smarter water and land use suggests a more thoughtful and sustainable overall approach to these big projects.

Ultimately, these top five solar power plants in India offer a compelling glimpse into the future, giving the distinct impression of real progress towards a cleaner, more secure, and environmentally conscious energy future for the nation.

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Neha Rathor A Second Generation Leader Pioneering Digital Transformation in Publishing

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n the dynamic business landscape, women have emerged as powerful forces driving innovation and progress across diverse industries. Neha Rathor, a trailblazing female leader, stands as a prime example of those who break barriers and challenge stereotypes, reshaping the corporate world as the Director of ADI Media Pvt. Ltd. Her exceptional skills and experience in strategic planning, business development, marketing strategy, and editing epitomize the essence of a skilled and accomplished executive.

Studies consistently demonstrate that companies boasting balanced and gender-diverse leadership not only achieve superior financial performance but also foster innovation and elevate employee satisfaction. Neha passionately emphasizes that “by promoting more women to leadership positions, businesses can tap into a larger pool of talent, enhance creativity, and create a more inclusive work environment.”

During our in-depth interview with Neha, we delved into the various dimensions of her remarkable leadership journey, forming the core focus of this inspiring success story. Her approach is resultsdriven, and she exhibits a profound understanding of organizational needs, enabling her to conceive and deliver business content of the highest caliber.

Pioneering the Digital Transformation of ADI Media Neha embarked on her leadership journey in the B2B media industry, armed with a solid educational foundation. She graduated with a BA and MA in English Literature from St. Stephen’s College, Delhi University. After completing her studies, Neha made a decisive choice to join her father’s business, where she discovered her passion for publishing.

Ever since her entry into the industry, Neha has been an indispensable driving force behind the growth and success of ADI Media, a leading B2B media house with an impressive 38-year legacy started

ADI Media Pvt. Ltd.

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by her mother. As a second-generation leader in this dynamic space, Neha has fearlessly taken the reins, demonstrating determination and vision in equal measure.

Among her most significant achievements is spearheading the transformation of ADI Media from traditional print to a vibrant, modern-age digital business. This forward-looking approach has not only opened up exciting opportunities for the company but has also greatly benefited its clients, reflecting Neha’s innovative mindset.

ADI Media: Catering to Business Audiences Since its inception in 1986, ADI Media has emerged as a leading B2B media house, catering to a wide range of industries, including consumer electronics, home appliances, carriers, enterprise networks, medical technology, IVD, life sciences, and broadcast, cable, and satellite sectors. The company employs a comprehensive approach, enriching each vertical with core print products, online offerings, and strategic partnerships with key industry events. The company takes pride in its enthusiastic editorial team, dedicated to providing comprehensive, accurate, and unbiased reporting.

Behind the scenes, ADI Media’s circulation team diligently ensures timely communications reach purchase decisionmakers, while the production team embraces the latest in design and style. The marketing team focuses on maximizing advertisers’ return on investment, while the team of search engine optimizers tirelessly works to enhance the portals’ reach. Fueling these initiatives is a robust technology team, which drives ADI Media’s digital success. Committed to diversification, ADI Media expanded its product range to include custom publishing and tailored marketing solutions. Leveraging its extensive database and content, the company offers cutting-edge solutions such as e-newsletters and e-mail blasts, among others, catering to the unique needs of its clients.

How Neha Rathor Crafts a Winning Team

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In the world of business, a great team forms the bedrock of success, a truth that Neha understands wholeheartedly.

Skillfully crafting a team that excels in every aspect, Neha’s expert guidance has resulted in a workplace that thrives on diversity, open communication, and a culture of creativity and innovation.

At the core of Neha’s leadership philosophy lies her belief in nurturing a team that embraces diverse skill sets and complementary strengths.

Assembling a group of individuals with unique talents, she has cultivated a powerhouse of collective expertise that propels the organization forward.

Within this dynamic team environment, open communication is not merely encouraged but celebrated. Neha recognizes that the free exchange of ideas sparks innovation and fosters a strong sense of camaraderie among team members. By providing a platform where every voice is valued, she has fostered an environment where ideas flow freely, empowering everyone to contribute their best.

Creativity and innovation pulse at the heart of Neha’s successful team. By promoting a culture that celebrates and rewards innovative thinking, she has instilled a drive for continuous improvement. This commitment to pushing boundaries and exploring new possibilities gives her team a competitive edge in the everevolving business landscape.

Adaptability serves as another pillar of Neha’s team culture. With her guidance, the team remains agile and responsive to the dynamic changes in the industry. Her team effortlessly embraces new challenges and stays ahead of the curve, proving their ability to pivot swiftly.

Embracing the Challenges of Single Parenthood with Resilience and Support Life’s journey often presents us with unexpected challenges, and for Neha, taking on the role of a single mother has been one of the toughest trials she has faced. Balancing the responsibilities of both a mother and a father is no small feat. However, with the support of her parents, family, and friends, Neha finds solace in knowing that she does not walk this path alone. Her resilience shines through as she wholeheartedly embraces the daily challenges of being a single parent.

“I overcome challenges to face the role of being a single parent every day, trying to maintain a

healthy work-life balance, and am thankful for the safety net and support system I have to fall back on,” Neha shares.

In her own words, “Sometimes, it is better to mom alone!” Neha’s strength lies in embracing her unique journey as a single mother, cherishing the precious moments she shares with her children, and creating a nurturing environment for their growth and development.

Inspiring Message to Aspiring Women Leaders In a powerful message to aspiring women leaders, Neha shares the guiding principles that have shaped her journey to success.

As a woman who shattered barriers and conquered challenges, she emphasizes the utmost importance of self-belief and confidence in achieving greatness. “To all aspiring women leaders, believe in yourself and your abilities,” Neha asserts.

She stresses that confidence is the key to overcoming obstacles and reaching new heights in the professional world.

She encourages others to be open to learning, embrace opportunities for growth, and fearlessly take on new challenges, even if they may seem daunting at first. “Don’t be afraid to take risks and remain resilient in the face of setbacks,” Neha advises.

In her view, every obstacle presents an opportunity for growth, and she advocates being fearless in seizing such opportunities. Additionally, she firmly believes in supporting other women, recognizing their crucial role as the backbone of any society.

“Lastly, always lead with integrity, authenticity, and a sense of purpose. This is the example my parents have always set for me, and it's what I have imbibed,” Neha concludes, underscoring the importance of principled leadership in her own journey.

WHO OWNS ZUDIO AND HOW THEY CONQUERED INDIAN FAST FASHION? E

ver walked into a Zudio store? Imagine this: it’s buzzing. Like, really buzzing. Shelves overflowing with the latest styles, colours popping everywhere, and shoppers – young, energetic, excited – weaving through the aisles, arms laden with finds. It’s electric! In less than ten years, Zudio hasn’t just entered the Indian fashion scene; it’s completely flipped the script, becoming the go-to destination for trendy, affordable clothes. You’ve felt the energy, right?

Maybe you’ve wondered, ‘Who’s the genius behind this?’ or ‘How on earth do they keep prices so low and styles so fresh?’ Perhaps you’re curious about the incredible story of how this brand shot up like a rocket. Well, you’ve landed in the perfect spot. Consider this your all-access pass, the most detailed and insightful guide you’ll find anywhere (packed with the latest info as of April 2025!) into the world of Zudio. We’re talking unique insights, deep analysis, and the real story behind their phenomenal rise. Let’s dive in!

Let’s Discover Who Owns Zudio and See India’s Fast Fashion Win! 1. The Titans Behind the Brand: Trent Ltd. and the Mighty Tata Group

Think about the legacy here! Trent Limited itself has a fascinating history, born in 1998 from the funds generated when Tata sold Lakme – yes, that Lakme, an icon of Indian business from the get-go! From day one, Trent was destined to be Tata’s retail champion. And guess who’s been a key architect of this vision? The incredible Noel Tata. His leadership has been absolutely pivotal.

Trent is listed on the stock market (you can find them under the symbol ‘TRENT’), which means they’ve always had the resources and transparency needed to fuel Zudio’s explosive growth. This isn’t just a brand; it’s backed by serious financial muscle and strategic brilliance, allowing Zudio not just to follow trends, but often to create them.

Noel Tata didn’t just bring business acumen; he brought lessons learned from Westside (another Trent success story!). He focused Zudio on rapid-fire expansion, smart brand building, and controlling everything from design to delivery. His mix of quick thinking and deep experience is a huge part of why Zudio is where it is today – a shining example of the Tata Group’s commitment to being the best in retail. That’s some serious ancestry!

2. The Spark Moment: A Vision Takes Shape (2016)

So, the big question: Who owns Zudio? Get ready for this – Zudio is the brilliant creation of Trent Limited. And Trent?

It’s a pioneering retail company right here in India, proudly flying under the legendary Tata Group banner. Impressive, right?

Picture this: Bangalore, 2016. The vibrant, bustling Commercial Street. This wasn’t just any location; it was the perfect launchpad for Zudio’s very first standalone store.

Why? Because it was teeming with exactly who Zudio wanted to reach: young, fashion-aware shoppers who were smart about their spending.

The vision was beautifully simple yet incredibly powerful: make fast fashion accessible to everyone. Zudio saw a massive opportunity that others were missing.

While brands like Westside were doing great in big cities with slightly higher price points, millions of young people and middle-income families in India’s Tier 2, 3, and even Tier 4 towns were craving the latest global trends but didn’t have options that fit their budget and felt aspirational. It was a huge, untapped market hungry for style!

Zudio stepped in to answer that call. The promise? Styles that changed constantly, prices that made you do a doubletake (almost everything under ₹999 – wow!), and a shopping experience that felt modern, fun, and welcoming. This wasn’t about copying international brands; it was about deeply understanding what young India wanted, how quickly they adopted trends, and delivering it right to their doorstep. It was fashion democracy in action!

3. Cracking the Code: Zudio’s Unstoppable Business Model & Strategy Zudio’s meteoric rise isn’t luck; it’s a masterclass in strategy, built on four incredibly strong pillars. Let’s break down this ‘secret sauce’ that has competitors scrambling: 1. Extreme Affordability (< ₹999 Strategy) Let’s be honest, in the mass market, price is king. Zudio didn’t just understand this; they owned it. Their commitment – virtually nothing over ₹999 – isn’t just a catchy slogan; it’s the core of their entire operation. How do they possibly manage it?

• Sheer Scale: They buy materials and produce in huge volumes.

• Smart Sourcing: They work directly with manufacturers, cutting out costly middlemen.

• Focused Design: They create stylish yet simple private label designs perfect for the Indian market.

• Efficiency Obsession: Every step is optimized to keep costs down. You see it the moment you walk in: signs proudly declaring ‘Every Style Under 999.’ Price isn’t just a feature; it’s part of the everyday Zudio experience, a constant reminder of the incredible value they offer.

Genius, isn’t it?

2. Fast Fashion Engine: Private Label Precision & Supply Chain Mastery Inspired by global giants like Zara, but smartly adapted for India, Zudio runs entirely on its own brands (100% private label). Why is this so crucial? It gives them total control.

• They spot emerging trends instantly.

• They design and adapt styles at lightning speed.

• Production is quick and efficient.

• New collections hit the shelves every two weeks! Think about that – a completely refreshed store practically twice a month!

Their supply chain is a marvel of agility, designed specifically for this rapid turnover. They prioritize sourcing within India (‘India-first’), which cuts costs, speeds things up, and ensures styles resonate locally while keeping quality high. By manufacturing en masse, they bring down the cost of each item. The result? Minimal dead stock, super-high inventory turnover, and a constant reason for shoppers to come back. You never know what amazing new find awaits! This relentless newness keeps customers hooked.

3. Aggressive Expansion: The FOCO Model, Tier 2/3 Towns, & Store Explosion Zudio’s expansion strategy is nothing short of breathtaking. As of April 2025, hold onto your hats, they have around 765 stores! That includes their exciting first step outside India into the UAE. Just five years ago, in 2020, they had fewer than 100 stores. Going from under 100 to 765 in five years? That’s phenomenal growth!

How did they do it so fast? A clever approach called the FOCO (Franchise Owned, Company Operated) model.

Here’s the simple breakdown: • Franchisees: Invest in setting up the physical store (costs typically range from ₹20 lakh to ₹60 lakh for setup, plus ₹20 lakh to ₹1 crore for inventory).

• Zudio (Trent): Takes complete charge of running the store – operations, stock, merchandising, everything.

This model is brilliant because it allows Zudio to expand rapidly without tying up massive amounts of its own capital in real estate. Franchisees get a stake in a hot brand, and Zudio maintains perfect control over quality and the customer experience. Everybody wins!

Crucially, Zudio strategically targeted Tier 2 and Tier 3 cities – places with huge potential but less competition – alongside suburban spots in big metros where rent is manageable but aspirations are high. They’ve been opening new stores at a pace that leaves competitors in the dust – sometimes averaging a new store every few days in Fiscal Year 2025! Wow! 4. Lean & Smart Marketing: Word-of-Mouth, Influencer Power, Offline-First Forget expensive TV ads and celebrity endorsements. Zudio plays a different game. Their marketing is lean, smart, and incredibly effective: • Word-of-Mouth: Happy shoppers telling their friends is their most powerful tool.

• Zudio’s own contribution? It soared past ₹7,000 crore in annual sales!

• They achieve this with an average selling price of around just ₹500. How? Sheer volume!

Estimates suggest Zudio sells dozens of t-shirts every single minute. Their revenue per square foot (₹12,000–₹16,300) is often double the industry average!

Mind-blowing, isn’t it?

Profitability isn’t driven by high prices, but by flawless execution: • Super-fast inventory turnover (around 40 days vs. the industry’s 97).

• Minimal marketing spend.

• Influencer Power: They tap into micro-influencers and social media buzz cost-effectively. Store openings and new drops often create organic excitement online.

• Focusing on items that fly off the shelves.

• The Stores Themselves: High-visibility locations act as giant billboards.

This keeps the brand agile, cash-flow positive, and ready for more growth. It’s also why Trent’s stock has been a sensation, appreciating 400% in the two years leading up to April 2025! Investors love this kind of performance.

• The Price Point: That under-₹999 promise is their daily advertisement!

They made a bold choice to focus offline-first, meaning no online store. Why? Selling cheap clothes online often leads to high return rates, which eat into profits. By focusing resources on amazing in-store experiences, they keep costs low and maximize the value they deliver. Zudio doesn’t need flashy campaigns; the experience – the price, the product, the thrill of discovery in-store – is the marketing.

Super smart!

4. The Financial Fuel: Investment, Revenue, and Growth Zudio’s financial story is as impressive as its fashion sense.

That FOCO model we talked about? It drastically reduces their setup costs, making expansion incredibly capitalefficient. They can scale up quickly without taking huge financial risks, as franchisees handle the property investments. This keeps Zudio lean and ensures they get a fantastic return on their investment.

5. The Fashion Competitive Battlefield: Zudio vs. The Rivals India’s value fashion space is heating up, and Zudio is right in the thick of it. Big players are noticing Zudio’s success and jumping into the under-₹999 ring: Reliance’s Yousta: A direct competitor with similar pricing and rapid store openings, targeting both cities and smaller towns. But Zudio still leads significantly in store count, brand recognition, and speed, especially in those crucial Tier 2/3 markets.

Max Fashion (Landmark Group): Also expanding aggressively (aiming for nearly 600 stores), but still playing catch-up to Zudio’s massive footprint and launch frequency in emerging areas.

Shein (partnered with Reliance): A global online giant, but faces a different challenge in India. Many shoppers here still prefer buying affordable fashion in physical stores. Zudio’s massive brick-and-mortar presence, immediate availability, and local trust are huge advantages.

It’s no surprise then, that Zudio has become Trent’s star performer, bringing in over 35-40% of the company’s total revenue by FY24. Let’s talk numbers because they are staggering:

So, what’s Zudio’s defence? It’s built on three powerful advantages:

• Trent’s standalone revenues hit an incredible ₹17,624 crore in Fy25.

Unbeatable Price Credibility: Everyone knows the ₹999 promise.

Constant Freshness: That lightning-fast supply chain means always new styles.

Vibe: Youthful and buzzing, especially on weekends. Music and lighting create a lively mood.

Sheer Accessibility: With ~765 stores (as of April 2025), Zudio is simply there.

Displays: Colourful and eye-catching, designed to make browsing easy and encourage impulse buys (watch out for those tempting displays near the checkout!).

Few can match Zudio’s combination of new arrivals, store numbers, and smooth in-store experience, especially in towns often overlooked by global brands. While online players like Myntra, Newme, and Urbanic are growing, Zudio’s physical dominance and local connection give it incredible strength. Zudio isn’t just competing; it’s forcing everyone else to rethink how value fashion works in India!

6. Your Zudio Visit: What to Expect (A Shopper’s Insider Guide!)

Stepping into a Zudio feels modern, energetic, and unmistakably Indian. The stores are designed to feel welcoming: Layout: Spacious, bright (thanks to consistent LED lighting), and smartly organized into sections for men, women, kids, footwear, and even beauty products.

What about the stuff?

Products: It’s all Zudio’s own brand. Expect trendy tops from as low as ₹29 (yes, really!), dresses under ₹500, and pretty much everything capped at ₹999.

Quality: Generally seen as great ‘value for money.’ Think similar to international mass-market brands, but designed for Indian tastes. It’s not luxury, but it’s impressive for the price!

Freshness: Remember the two-week cycle! What you see today might be gone next time, so if you love it, grab it! This constant newness is a huge draw.

Good to know before you go:

8. Looking Ahead: What’s Next for the Zudio Empire?

Queues: Zudio is popular! Be prepared for potential waits at the billing counter, especially during peak hours.

They work hard to keep lines moving, but it’s part of the adventure.

If you think Zudio is hitting the brakes, think again! The brand is aiming to add another 150–200 new stores in FY25 alone. That means digging even deeper into India’s growing towns and cities while strengthening its position in major urban areas.

Staff: Generally friendly and helpful, though they can be busy during rushes.

Returns/Exchanges: They usually offer a 30-day return window (check exceptions). Exchanges (often within a week) typically result in store credit, not cash back.

Pro Tip: Give yourself time to explore and hunt for treasures. Zudio rewards the spontaneous shopper!

7. The Journey So Far: Milestones of a Retail Revolution Zudio’s journey is truly a story of smashing expectations.

Look at this incredible growth trajectory: Pre-2016: It started humbly as a small apparel counter in Star Bazaar.

2016: The revolution begins! The first standalone store opens on Bangalore’s Commercial Street. (Store Count: 1) 2020: Hitting a major milestone – crossing 100 stores across India! (Store Count: 100+) 2022: Incredible! Zudio surpasses its own sibling, Westside, in the number of stores. (Store Count: 350+) 2024: Another huge win! Zudio overtakes Westside in revenue, becoming Trent’s biggest earner, and hits 545 stores. (Store Count: 545)

And the global dream? It’s just getting started. They’re planning 10–12 more stores in the Middle East by 2026, reaching out to the Indian diaspora and introducing Zudio’s unique fashion sense to new audiences. How exciting is that?

Efficiency remains key. They’re constantly working to boost that amazing revenue per square foot, fine-tune operations in every location, and make their supply chain even leaner and faster. Plus, they’re diversifying! Keep an eye on ‘Zudio Beauty’ – their move to bring the Zudio value magic to the booming mass-market cosmetics segment, even launching standalone beauty stores.

The goal is clear: dominate every value-driven retail opportunity without ever losing that core promise of accessibility and trendiness. With Trent’s combined customer base (Zudio + Westside) touching over 100 million Indians every year, Zudio’s reach is simply unparalleled in Indian fashion today. Every t-shirt, every dress, every accessory sold – thousands every minute – cements its position and pulls new fans into its orbit.

9. The Zudio Blueprint – Why It’s More Than Just Fashion Zudio’s story is a thrilling blend of bold vision, incredible speed, and relentless hard work. From its 2016 launch as an ambitious challenger, it has completely rewritten the rules of Indian fashion retail. Let’s recap the magic:

September 2024: Going global! The first international store opens its doors in Dubai, UAE. (Store Count: 546+)

Who Owns It? Zudio is proudly owned by Trent Limited, a key part of the Tata Group, with Noel Tata’s visionary leadership driving its success.

Q1 FY25 (Leading up to April 2025): The growth continues at breakneck speed, reaching approximately 765 stores! (Store Count: ~765)

The Big Idea: Born to fill a gap, Zudio brought affordable, trendy fast fashion to millions of young, value-conscious Indians, especially outside the biggest metros.

Think about that: Zudio didn’t just grow alongside Westside; it surpassed it in both size and sales, becoming the absolute engine driving Trent’s success. And that step into Dubai? It signals huge ambition and the potential for Zudio to become a global name, starting with markets that love Indian style. Every step has been backed by solid financial performance, proving that smart strategy and customer focus can power incredible growth.

The Winning Formula: A powerful mix of unbelievably low prices (<₹999), a super-fast private label and supply chain system, the clever FOCO model for rapid expansion, and marketing that relies on real value, not hype.

The Financial Story: Zudio’s ‘volume over margin’ strategy, lean investments, and operational excellence have made it Trent’s growth engine and a stock market darling.

Beating the Competition: Zudio sets the pace, staying ahead through price, freshness, and sheer physical presence, forcing even giants to adapt.

The Shopper’s View: Stores are bright, modern, and full of energy, offering fresh finds every two weeks – a true value-shopping adventure.

Big Takeaways From Zudio’s Playbook So, for any young fashion entrepreneurs out there, what are the big takeaways from Zudio’s playbook? Well, I’ve curated some for you!

• Make a Promise You Absolutely Will Not Break

Scale & Impact: Around 765 stores (April 2025), reaching over 100 million customers annually, and expanding internationally – Zudio’s momentum is undeniable.

Zudio’s sticking rigidly to ‘under ₹999’ has built insane customer loyalty. The lesson? Figure out that one core thing you offer and cling to it relentlessly. Trust? Yeah, consistency builds that faster than almost anything else.

The Future: More stores, deeper reach in India, international growth, diversification (hello, Zudio Beauty!), and a constant drive for efficiency.

• Seriously, Own Your Backend

If you care about fashion, retail, business strategy, or just love a great success story, Zudio provides the ultimate blueprint. It’s about delivering affordability, agility, and authenticity on a scale never seen before. The Zudio phenomenon isn’t just a success story; it’s the new benchmark for value retail in India and potentially, the world. Now that’s impressive!

My Opinion You know, when you look at Zudio, you’re not just seeing another retail success story, right? You’re actually witnessing a masterclass in completely shaking up the market, orchestrated brilliantly by Trent Ltd., which is part of the whole Tata family. Their real stroke of genius wasn’t just spotting that massive, untapped hunger for trendy, affordable clothes, especially in India’s smaller cities and towns (Tier 2/3, as they say). It was how they ruthlessly and hyper-focused on executing their plan.

Think about that ‘under ₹999’ promise. It’s way more than just a price point; it’s this incredibly powerful psychological trick, building instant trust and buzz. Pair that with their supply chain – get this, it’s 100% their own private label, super agile, and they refresh stock like crazy, sometimes twice a week! It makes shopping there feel less like a chore and more like an addictive ‘treasure hunt’. How did they grow so fast without burning tons of cash?

Their FOCO (Franchise Owned, Company Operated) model was key, letting them pop up in those underserved spots quickly and lightly. And the minimal marketing spend? That just screams confidence. It’s like they knew the product itself would do all the talking. Zudio just fundamentally got it – for young folks in India today, wanting nice things and being able to afford them don’t have to be separate ideas.

That 100% private label and lightning-fast supply chain isn’t just about speed; it’s about having total control.

Lesson learned: When you own the whole process, from designing something to getting it onto the shelf, you gain incredible flexibility to jump on trends and keep costs tight.

• Find Your Spot That Nobody Else Sees Yet Zudio hitting up Tier 2/3 cities right off the bat? That was strategic brilliance. The lesson here is simple: Don’t just look where everyone else is. Find places where people are aspirational but don’t have easy access yet – that’s where your biggest growth engine could be hiding.

• Let Your Value Shout the Loudest Zudio thrives because happy customers talk about the genuine value they get, not because of expensive ad campaigns. Lesson: If what you offer in terms of style for the price is genuinely exceptional, your thrilled customers become your absolute best (and cheapest!) marketing squad. They’re walking billboards for you!

• Sometimes, Not Doing Something is Your Strength Initially skipping e-commerce let Zudio perfect their super-efficient physical store model first. The takeaway? Don’t feel pressured to be everywhere doing everything at once. Focus your energy intensely on perfecting what makes your core value proposition shine brightest.

Pretty mind-blowing how Zudio cracked the code for fast fashion, isn’t it? If you found this deep dive helpful, why keep it to yourself? Hit that share button!

Let’s get these insights out there and hopefully spark some ideas for the next wave of game-changing fashion businesses!

Skevi Perdikou Unleashing Satellite Innovation to Forge a New Era in Global Infrastructure Skevi Perdikou (CEO of Geofem) has built a career that fuses geotechnical engineering with cutting-edge satellite remote sensing. With two decades of experience, she has become a leading expert in using satellite radar data to monitor ground and infrastructure movement with millimetric precision, employing Differential Interferometric Synthetic Aperture Radar (DInSAR).

Skevi’s dual expertise in geotechnical engineering and DInSAR allows her to deliver crucial insights for the infrastructure, mining, and energy sectors.

Skevi is also proficient in 3D Finite Element Modelling, a tool she uses to further refine her assessments. Over the years, she has led several innovation projects for the European Space Agency and other European and national bodies, applying satellite remote sensing to address civil engineering challenges.

In addition to her technical work, Skevi has played a significant role in advancing industry standards. As a founding member of the Field Monitoring Committee (TC220) of the International Society for Soil Mechanics and Geotechnical Engineering (ISSMGE), she plays a key role in shaping best practices. She also serves on the steering group for CIRIA’s guidance documents on natural slopes and InSAR applications. Her work in satellite remote sensing and civil engineering has received

recognition through numerous presentations and publications.

From Ground to Space: The Journey of Skevi Perdikou Skevi’s journey to becoming CEO of Geofem began with a fascination for the structures and infrastructure that shape the world—transportation networks, dams, and cities that enhance human lives. Her curiosity led her to civil and geotechnical engineering, where she developed a deep understanding of the built environment. Pursuing a Ph.D in Satellite Remote Sensing set her on a unique path, launching new satellites with new capabilities, always learning new things, and advancing technology.

“What excites me more is being able to use these advanced space technologies for the built environment and our infrastructure, combining all my skills in civil and geotechnical engineering with satellite remote sensing!” says Skevi.

Her career began in the UK as a geotechnical engineer for a major international consultancy, where she gained experience on high-profile projects. She later returned to Cyprus and played a key role in designing and supervising the installation of a sewerage network and

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You should choose to do something you are passionate about and try every single day to give your best!

pumping stations, one of the country’s largest infrastructure projects. Her passion for teaching led her to an assistant professorship, where she shared her knowledge of satellite remote sensing with future engineers.

In 2014, Skevi became an advisor to the government of Cyprus, contributing to the development of the nation’s space policy and engaging in negotiations with the European Space Agency (ESA). This role deepened her expertise in the field. In 2017, she joined Geofem as Technology Manager, where she led the development of the satellite remote sensing group. Under her leadership, Geofem expanded its partnerships with ESA and successfully commercialized new products and services.

In early 2024, Skevi became the CEO of Geofem. She now focuses on integrating advanced satellite technologies with engineering solutions to meet the needs of infrastructure, mining, and energy sectors worldwide.

Geofem: Pioneering Satellite Technology for Infrastructure Resilience Founded in 2007 as a geotechnical consultancy, Geofem initially focused on providing specialized engineering solutions. A decade later, in 2017, the company took a significant leap forward by incorporating satellite remote sensing capabilities into its offerings. This strategic expansion allowed Geofem to combine traditional geotechnical engineering with cuttingedge satellite technologies, setting the stage for its future growth.

In 2020, Geofem partnered with the European Space Agency (ESA), marking a key moment in its development. This collaboration

established Geofem as a leader in integrating satellite data with engineering solutions. Since then, the company has expanded its global reach, securing numerous projects and building a strong reputation in the field.

Geofem’s core services focus on satellite-based InSAR displacement monitoring and geohazard susceptibility mapping. InSAR technology tracks ground movements with millimeter-level accuracy by analyzing radar images over time. This precise monitoring helps detect subsidence, landslides, and other ground-related risks in urban areas, natural hazard zones, and critical infrastructure sites.

Geofem also specializes in geohazard susceptibility mapping, which uses satellite remote sensing data and Geographic Information Systems (GIS) to create detailed risk maps. These maps assess vulnerabilities to hazards such as subsidence and landslides, guiding infrastructure maintenance efforts and sustainable construction.

Together, these tools provide precise, actionable insights that support disaster preparedness and enhance infrastructure resilience by effectively identifying and managing risks.

Harnessing Satellite Remote Sensing for Diverse Infrastructure Needs Geofem serves a wide range of industries with its satellite remotesensing solutions, addressing various infrastructure challenges across multiple sectors. The primary concern for infrastructure asset owners is the potential for costly catastrophic failures. Geofem’s technology offers crucial insights for monitoring road and rail networks, assessing the stability of tailings dams, and evaluating offshore oil platforms.

Skevi emphasizes the versatility of satellite remote sensing and its broad application to different infrastructure assets. She explains that “SAR satellites operate continuously, in all weather conditions, making them reliable for monitoring any infrastructure, regardless of scale.”

Early hazard identification, she adds, can minimize disruptions to everyday life.

A Day in the Life of Skevi Skevi starts her day at 6 a.m. with a trip to the gym, which sets the tone for a productive day. By 9 a.m., she arrives at the office and reviews her calendar to prepare for upcoming meetings.

As CEO, she handles a wide range of responsibilities. She interacts with clients, attends industry events, and stays connected with her network.

Throughout the day, she monitors key projects and makes decisions that keep the company moving forward.

Once a week, Skevi meets with the senior team to stay informed about all areas of the business. She also holds a monthly meeting with the entire staff to ensure communication and alignment with the company’s goals.

Satellite Remote Sensing for Climate-Resilient Infrastructure Skevi highlights the increasing significance of satellite remote sensing for infrastructure stakeholders in the face of climate change. She notes that satellite technology delivers global coverage and real-time monitoring, crucial for detecting and assessing environmental impacts on infrastructure.

She notes that high-resolution satellite imagery enables a detailed examination of structural conditions. When

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It is very important to have people around you who have the same dream and passion during the journey. combined with predictive models, this data helps stakeholders foresee future risks and design resilient infrastructure. As Skevi explains, “Satellite remote sensing provides comprehensive, timely data that supports informed decision-making and policy development, ensuring infrastructure can better withstand the growing challenges posed by climate change.”

Overcoming Industry Resistance Skevi recounts facing significant challenges in her career, particularly when introducing new technologies to the industry. Specifically, the application of space technology in the civil engineering industry was notably limited 15 or 10 years ago.

She notes that it required considerable time and effort to educate civil engineers, managers, and asset owners about the substantial benefits space technology could offer for monitoring the condition of assets like transportation networks, dams, tailing dams, buildings, and tunnels.

Balancing Passion with Family Life Skevi says it is possible to achieve a work-life balance, though she is not sure about perfection. She adds that passion for one’s work is a great motivator and can lead

to fulfillment. Of course, she notes, it is important to dedicate quality time to family. She tries to have at least one day a week for family activities and enjoys short family trips to different cities or countries. Her hobbies include going to the gym and spending time with friends. In the summer, she enjoys relaxing by the sea.

Expanding Horizons: Vision for Geofem’s Global Growth Skevi envisions a dynamic future for Geofem, focused on significant geographic and market expansion. She plans to enter new markets and strengthen the company’s presence in various regions.

Geofem is already engaged in projects across multiple countries, including the United States, Australia, New Zealand, the United Kingdom, the UAE, and South Africa.

Building on this international experience, Skevi aims to broaden the company’s reach even further. Her strategy includes not only targeting new markets but also enhancing Geofem’s footprint in existing geographical areas.

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