Shaping Tomorrow’s Healthcare: The Visionary Leaders of 2025

Founder and Owner I Asia Physio

BEVAN COLLESS

Building an Empire on Movement and Momentum

Shaping Tomorrow’s Healthcare: The Visionary Leaders of 2025

VISIONARY

InnovatingHealth,InspiringHumanity!

earReaders,

Theworldstandsatadefiningmomentinhealthcare.Theconvergenceoftechnology,data,andhumancompassionis nolongeradistantvision—it’stoday’sreality.Healthcaresystemsarebeingreimagined,patientcareisbecoming predictive,andinnovationisbridgingthegapbetweenscienceandhumanity.Astheglobalhealthcaremarketsurges towardthetrillion-dollarmark,Asia-Pacificstandsattheheartofthistransformation,redefiningwhataccessible, equitable,andintelligenthealthcaretrulymeans.

AtTheBusinessAPACMagazine,webelievethisrevolutionisbeingledbyindividualswhoseebeyond medicine—thosewhomergebusinessacumenwithempathy,researchwithresilience,andinnovationwithintent. Thisspecialedition, “Shaping Tomorrow’s Healthcare: The Visionary Leaders of 2025,” celebratesthosewhoarenot justadaptingtochangebutdrivingit.Theirstoriesilluminatehowleadership,whengroundedinpurpose,can transformthemostcomplexindustryonearth.

OurCoverStoryfeaturesBevanColless,FounderandOwnerofAsiaPhysio,whosepioneeringapproachto physiotherapyandsportsmedicinehastransformedrehabilitationcareacrossAsia.Aformerprofessionaltriathlete turnedentrepreneur,Bevanhasbuiltanetworkthatblendsclinicalexpertisewithcutting-edgetreatmentmodels, focusingonholisticrecoveryandsustainableperformance.Hisjourneyreflectsararecombinationofathletic discipline,clinicalprecision,andbusinessforesight—atestamenttohowoneleader'svisioncanelevatehealthcare standardsacrossborders.

Alongsidehim,wespotlighttrailblazerssuchasRaymondR.Tjandrawinata,JasonRamos,RichieEustaquio, andTikManTylerCheng,whosecollectiveeffortsareadvancingbiotech,healthtech,andwellnessinnovation acrosstheregion.Together,theyrepresentamovement—afutureofhealthcarethatiscollaborative,compassionate, andcourageouslyforward-thinking.

Pankaj Gholap Managing Editor

Shaping Tomorrow’s Healthcare

Publisher : Archana Ghule

Editor-in-Chief : Vikram Suryawanshi

Managing Editor : Pankaj Gholap

Project Editor :

Creative Head : Parag Ahire

Priyanka Patil

Graphic Designer : Akshay Panzade

Head of Distribution & Production: Aakash Mahajan

Web Development & Maintenance : Vishal More

Project Manager : Kalyani Bhokare

Priti Khadake

Business Analysts : Maria Smith

Advertising : Jacob Eddy

BUSINESS APAC

Oce

COVER STORY

10 Bevan Colless

Founder and Owner | Asia Physio

BEVAN

COLLESS

Building an Empire on Movement and Momentum

Thereisacertainkindofpersonwho,upondecidingtostart

abusinessinaforeigncountry,wouldwriteadetailed plan,securealocation,andthen,onlywheneveryvariable isaccountedfor,arrangeforthenecessaryequipment.BevanColless isnotthatkindofperson.In2002,heandhiswifedecidedtoopena physiotherapyclinicinTokyo.Beforetheyhadalease,beforethey hadaregisteredaddress,beforetheyevenhadafirmopeningdate, theypackedashippingcontainerfulloftreatmentbedsandexercise equipmentandsentitonaslowboattotheportofYokohama.Itwas anactofaudacious,calculatedfaith,astrategicgamblethatperfectly encapsulatesthemanhimself:partvisionary,partsystemsintegrator, partcompetitivesportsmanwhounderstandsthatsometimes,the onlywaytowinistocommittotheplaybeforethefieldisevenset.

Thatcontainer,sailingacrosstheoceantowardanunknown destination,wasthephysicalmanifestationofabusinessphilosophy thathasallowedBevantogrowhispracticefromatwo-person, ‘husbandandwifeoperation’intoAsiaPhysio,anetworkof12 clinicswithover100staffspreadacrossJapanandSingapore.Heis amanwhothinksinsystems,whothrivesoncompetition,andwho hasweatheredstormsthatwouldhaveshipwreckedmost entrepreneurs.

Hisstoryisnotjustoneofsuccess,butof survival,adaptation,andtherelentlessdriveto buildsomethingthatlasts,alessoninhowthe principlesofsportandtheprecisionofascientist canforgearesilientanddeeplyhumanenterprise.

TheCompetitor’sGenesis

Bevan’sjourneybegannotwithapassionfor physiotherapy,butwithadegreeinSports Scienceandadeepcuriosityabouttheworld.He movedtoJapanin1994,spendingtwoyears workingacollectionofjobsinTokyo,including trackandfieldcoachandreliefPEteacher.Itwas there,inthedynamicintersectionofathleticsand instruction,thatanewpathbegantorevealitself. Hefoundheenjoyedthefocused,one-to-one interactionwithanathletefarmorethan commandingaclassroom.Hewanteda professionwherehecouldworkforhimself,a fieldwherehisinterventionscouldhaveadirect andmeasurableimpact.

HedecidedonphysiotherapyandreturnedtoAustraliato studyattheUniversityofSydneyfrom1996to1999.

ItwasthereBevanmethiswife,andduringathree-month universityholiday,hebroughthertoJapan.Shefellinlove withthecountryjustashehad.Theplanbegantoform:after graduation,theywouldreturntoTokyotoopentheirown clinic.Theuniverse,itseems,rewardsaclearintention.A friendtoldthemthattheprimaryphysiotherapistforthe expatriatecommunityinTokyo,atrailingspouse,was leavingasherhusbandwasbeingtransferred.Thegapinthe marketwasnotjustanopportunity;itwasastartingpistol.

Thisisthemomentthatrevealsthestrategicmindbehindthe boldaction.Hearingthenews,Bevanandhiswifedidnot hesitate.Theyboughtthedepartingphysio’ssmallbusiness tobeginwithsomemomentum,andwithabreathtakingleap offaith,theysenttheircontainerofequipmentonitsway Theclockwasnowticking.TheyflewtoTokyowitha singular,urgentmission:findaplacetoopentheirclinic beforealiteralshipfulloftheirambitionsarrivedinport. Luckily,theydid.

“

You need to be prepared to take a risk and deal with the associated stress.”

TheIntegrator’sBlueprint

Formany,thatinitial,high-stakesscramblewouldbethe definingstoryoftheirbusiness.ForBevan,itwasjustthe firstplayinamuchlongergame.Overthenexttwo decades,AsiaPhysiomethodicallyexpandedits footprint,openingclinicsinthesnowyskifieldsof Japan,thetropicalclimesofSingapore,andtheidyllic shoresofOkinawa.Thebusinessmodelevolved,offering morespecializedserviceswithexpertphysiotherapistsin women’shealth,pediatrics,sportsinjuries,andspinal conditions.Theydiversifiedintopilatesandsports massage,andarenowonthecuspofopeningafullfledgedrecoverycenter.

Thiskindofgrowthisnotaccidental.Itisengineered. Bevan,anentrepreneurwhoisalwaysanalyzing businessesandthinkingofnewones,hasamindbuiltfor this.HeandhisteamhaveadoptedtheEntrepreneurial OperatingSystem(EOS),aframeworkthatclarifiesroles withstarkprecision.Inthissystem,Bevanoccupiestwo keyseats:theVisionaryandtheIntegrator. “I need to come up with ideas for the business, which for me is the easy part,” Bevanexplains, “but also as the integrator, be responsible for execution.”

ItisthisdualitythatdefinesBevan’sleadership.Heisthe restlessinnovator,theonedreamingupnewventureslike aNisekorecoverycentercompletewithredlighttherapy, hyperbaricoxygenchambers,andcryotherapy.Yet,heis alsothegroundedoperatorwhorunstheweekly leadershipteammeetingswithafocusonaccountability andresults.Helooksforwardtothesemeetings,justas hedoesthefortnightlyall-handsmeetings,whichserve tokeephisgeographicallyscatteredteamofover100 peoplealignedandmovingtowardacommongoal.His quarterlyconversationswithhisdirectreportsarea crucialfeedbackloop,ensuringheknowshowhisstaff arefeelingandcanaddresstheirconcerns. “I see most of my role in making the team feel good and keeping everyone motivated,” Bevansays,asimplestatement thatbeliesthecomplexarchitecturerequiredtoachieve it.

Thisarchitectureisvisibleintheverystructureofthe patientexperience.Bevanencouragesatwotherapist system,whereapatientworksbetweentwophysios. “It ensures they have two minds on the case,” henotes,“and alsotiesthepatienttotheclinicratherthanthetherapist.” Itisaclever,subtlestrategythatbuildsinstitutional loyaltyandpreventsthesiloingofknowledge.

Thecultureisfurtherstrengthenedbyonlyhaving employees,ratherthanrentingspacetoindependent contractors,andthroughregularsocialandeducational eventsthathelppeoplefeelconnected,eveniftheyhave nevermetinperson.

TheCrucibleofCrisis

Everyleaderiseventuallytested,andBevan’strialbyfire comesinDecember2019.Highonthesuccessoftheir Nisekoskiclinic,theysignedathree-yearleaseona primepieceofrealestateinthecenteroftown.Itwasa mid-six-figurecommitment,andthefit-outwasanother hugeexpense.Twomonthslater,theworldshutdown. COVIDhit,andforthenexttwoyearsandtenmonthsof thatveryexpensivelease,theyhadvirtuallyzeroincome.

Thehitskeptcoming.Theywereaskedtoleavetheir locationinHakuba.WhilelockedoutofSingapore,akey staffmembertheyhadrecruitedfromabroadattemptedto setupacompetingclinic,tryingtopoachtheirentire team. “We were looking at bankruptcy and going back to live with my parents,” Bevanadmitswithstarkhonesty

Thisiswherethecoolheadedcompetitorandthe pragmaticintegratortookover.Hedescribesthebrutal triagethatfollowed. “You need to line up your debtors and prioritize who needs to be paid first,” Bevansays. Thewageswerealwaysatthetopofthelist.Hespeaksof theimmensestressofowingpeoplemoney,ofknowing peopleareangryatyouforpayingthemlate. “It is tough, and a skill in itself,” hereflects. “It may make you a bit cold.” Itisarawandhumblingadmissionfromaleader whoismoreaccustomedtodiscussinggrowththan survival.Buttheygotthroughit.Intheend,everyone waspaidinfull,andthebusinessisnow,asBevansays, “back firing on all cylinders.”

TheBuzzoftheBigDay

Whenaskedabouthisproudestmilestones,Bevanis circumspect.Openinganewclinicbringscongratulations, butheknowsthatistheeasypart;thehardpartismaking itsuccessful.Whattrulyanimateshimisthehuman energyofhisenterprise.Hestilllovesthebuzzoftheski clinics,especiallyinearlyDecemberwhenahundred newandreturningstaffdescendfortheseason. “It’s like the wedding you’ve been planning for all year, and finally it’s the big day,” hesays.Theatmosphereatthe season-openingparty,hedescribes,is “supercharged,” aspecialnightfueledbyexcitementandsharedpurpose.

Professionally,Bevanisenergizedby beingattheforefrontofnewclinical developments.Hespeakswithpassion aboutthenewunderstandingofACL healingandtherevolutionaryCross Bracingprotocol,anewfrontierwhere histeamhasbeenheavilyinvolved.The knowledgethatthemanagementa personreceivesinthefirsttwoweeks afteranACLtearcanbelife-changing giveshisworkaprofoundsenseof impact.

Thisintensefocushasbeenadefining characteristicofhislife.Bevanandhis wifespentadecadeobsessedwith triathlon,eachcompletingover20 Ironmanracesandcompetinginthe HawaiiIronmanmultipletimes.During thatperiod,headmits,theywerenot superfocusedonthebusiness. “I find balance hard,” heconfesses, “and not sure it’s in me.” Aftertheystopped competingin2015,theyturnedthat sameall-inenergytowardthebusiness andtheirdaughter,whowasbornin 2016.Hestillfindstimeforexercise classesandbikerides,andisanavid followerofAustralianrugbyandcricket.

AsBevanlookstothefuture,the visionaryisclearlybackinthedriver’s seat.TheNisekorecoverycenteris launchingtelehealthprescriptionswitha registeredJapanesesportsdoctorare becomingavailable,andtieswiththeUS militaryinOkinawaandTokyoare strengthening.Thegamecontinues.For amanwhoseesbusinessasthesportof life,thereisalwaysanotherplayto make,anotherstrategytoexecute.Yet, whenaskedforafinalpieceofwisdom, hisleadershipphilosophyboilsdownto asimple,humbletruth. “Keep your staff happy,” Bevansays, “and they will keep your customers happy.” Itisthequiet, foundationalwisdomofaleaderwho knowsthatnomatterhowbrilliantthe strategyorhowboldtherisk,an enterpriseis,intheend,aprofoundly humanendeavor

Empowering Healthcare with Innovation and Integrity

JasonRamos,Co-FounderofCE

MedicalResources,hasspentovertwo decadesshapingthehealthcareindustry withhisforward-thinkingvisionand passionformakinghealthcaremoreaccessible andeffective.Hefocusesonmakinghealthcare moreaccessibleandeffective.Ramosbelievesin empoweringmedicalprofessionalswith advancedtoolsandtechnologytoimprove patientcare.Fromhisearlydaysasabiology majorattheUniversityofthePhilippinesto leadinginnovativehealthcarecompanies, Ramos’scareerhighlightsacommitmentto excellenceandaconstantdrivefor improvement.

Jason’sacademicbackgroundlaidasolid foundationforhissuccess.HeearnedaBachelor ofScienceinBiologyfromtheUniversityofthe Philippines,whereheparticipatedinsocieties liketheUPJuniorMarketingAssociationandUP CircleofEntrepreneurs.Thismixofbiologyand entrepreneurshipgavehimauniqueperspective inthehealthcareindustry.In2017,hecompleted adiplomainLeadershipandManagement DevelopmentfromtheAteneoGraduateSchool ofBusiness,sharpeningtheskillsthatshaped hisventures.

In2019,Ramosco-foundedCEMedical Resources,acompanyfocusedonproviding solutionslikeCOVID-19testsandlab equipment.HispreviousrolesasaRegional SalesManageratOmegaDiagnosticsGroupand CEOofBirthRightLying-InClinicshonedhis abilitytomanageoperations,expandmarkets, andimprovehealthcaredelivery.Hisleadership isdefinedbyahands-onapproachtoproblem solvingandakeenunderstandingofwhatit takestobuildsustainablehealthcaresolutions.

BeforeCEMedicalResources,RamoswastheCountry DirectoratGlobalMedicalTechnologiesManila,Inc.There, hewaspivotalinintroducingfunctionalmedicinetothe Philippines,promotingaholisticapproachtoaddressing chronicdiseases.Hisroleinvolvededucatingmedical practitioners,promotingconsumerawareness,and developingglobalnetworks.Inaddition,Ramosalsoled significantprojectsliketheGreatPlainsLaboratories DistributionPartnershipandacollaborationwiththeUS DepartmentofDefensetoreducebiologicalthreatsinthe Philippines.

Ramos’scareerreflectsaconsistentdedicationtoelevating healthcarestandardsinthePhilippinesandbeyond.He combinesstrategicthinking,leadership,andcompassionto makealastingimpactonbothmedicalprofessionalsand patients.Hisjourneyfromabiologystudenttoahealthcare industryleaderisoneofhardwork,perseverance,andan unwaveringcommitmenttocreatingpositivechange.

CEMedicalResources:InnovativeSolutionsforToday’s Healthcare

Foundedin2019,CEMedicalResourceswasbornoutofthe needtoprovidehigh-qualityhealthcaresolutionsinthewake oftheCOVID-19pandemic.Thecompanyspecializesin COVID-19tests,airtreatmentsystems,andmodular laboratories.Withamissiontohelpindividualsand organizationsnavigatethe“NewNormal,”CEMedical Resourceshasbecomeatrustedpartnerformedical professionalsseekingreliableandscientificallyvalidated products.

Thecompanyemphasizesintegrity,honesty,andexcellence. JasonRamosandhisteambringthelatestglobalbest practicestothePhilippines.Theycollaboratewithpartnersin functionalmedicine,non-profitorganizations,and internationalagenciestooffermeaningfulhealthcare solutions.CEMedicalResourcesequipshealthcareproviders withtechnologyandtoolstoimprovepatientcare.

CEMedicalResourcespridesitselfonits agilityandadaptability,whichare essentialtraitsintherapidlyevolving healthcarelandscape.Thecompanyhas beenabletorespondquicklytothe challengesposedbythepandemicby offeringinnovativesolutionsthatmeetthe highestinternationalstandards.From COVID-19testingtoensuringthesafety ofhealthcareenvironments,thecompany hasprovenitselfasaleaderinthe industry

Injustafewyears,CEMedicalResources hasestablisheditselfasakeyplayerinthe healthcareindustry.Withastrongfocuson patientoutcomesandaclearmissionto bringinnovativesolutionstotheforefront, thecompanycontinuestothriveunderthe leadershipofJasonRamos,helpingto shapethefutureofhealthcareinthe Philippinesandbeyond.

UnderJasonRamos’sleadership,the companycontinuestoexpanditsservices andsupportmedicalprofessionals. Throughcollaborationswithhealthcare leadersworldwide,itbringsadvanced medicalsolutionstothePhilippinesand beyond.

Co-Founder

The Silent Killer of Patient Loyalty YOUR ANTIQUATED CONTACT CENTER

Youjustspent$50milliononanewsurgicalwing.You havethelatestdiagnosticimagingtechnology,andyour chiefofsurgeryisaregionalstar Thismorning,a potentialnewpatient,awomanwithexcellentinsurance, triedtoscheduleaconsultationwiththatstarsurgeon.

Afternavigatingaconfusingphonemenu,shewaitedon holdforsevenminuteslisteningtoadistortedVivaldi loop.Shewasthentransferredtothewrongdepartment, whereshehadtotellherstoryforasecondtime. Annoyed,shehungup.ShethenGoogledyourtop competitor,founda“ScheduleOnline”button,and bookedanappointmentin90seconds.

Youwillneverknowthishappened.Therewillbeno complaintform,noangryemail.Youhavelosther,and thousandslikeher,inasilentchurndrivenbythesingle mostneglectedpieceofyourinfrastructure:yourcontact center

Youcallitacontactcenter.Inreality,itisyourfront door.Andrightnow,yourfrontdoorisabroken, unwelcoming,anddeeplyfrustratingbarriertoentry.You spendfortunescraftingapristineimageofclinical excellence,onlytohavethatimageshatteredbythevery firsthumaninteractionapatienthaswithyour organization.

Thisisnotanoperationalinconvenience.Itisa profoundstrategicfailure.Thebeliefthatyoucan delivera21st-centurypatientexperiencethrougha 20th-centuryphonesystemisadelusionthatisactively erodingyourmarketshare.

Today,wewillstopmakingexcusesforthisfailure.We willdissectyourbrokenfrontdoorandlayoutthe strategicplaybookfortransformingitfromyourbiggest liabilityintoyourmostpowerfulengineforpatient retentionandgrowth.

TheAnatomyofaBroken‘FrontDoor’

Let'sdiagnosethedisease.Yourlegacycontactcenteris sufferingfromthreecriticalcomorbiditiesthatare familiartoalmosteveryhospitalexecutiveIspeakwith.

1.TheBlackHoleExperience:Thepatientjourneyinto yourorganizationisaone-waytripintoablackholeof wastedtime.Theycall,theywait,theygettransferred, andtheyareforcedtorepeattheirname,dateofbirth, andreasonforcallingtoeverynewpersontheyspeak with.Thisprocessdoesmorethanjustfrustratethem;it communicatesadeepinstitutionaldisrespectfortheir timeandaddsalayerofadministrativeanxietytotheir existingmedicalconcerns.

2.ThePatchworkQuiltofConfusion:Youdonothaveonefront door;youhavetwenty Thereisadifferentnumberforthemain hospital,theorthopedicclinic,theimagingcenter,andthebilling office.Eachhasitsownmenu,itsownholdmusic,itsownprocess.

Tothepatient,thisdoesnotfeellikeaunifiedhealthsystem.Itfeels likeadisorganizedcollectionofdisconnectedbusinesses.Itsignals chaos.

3.TheData-VoidCommandCenter:Thisisthemostdamning symptom.Youhavenorealdataonhowyourfrontdooris performing.Youlikelydonotknowyouraveragewaittime,your callabandonmentrate,or,mostcritically,theactual reasons people arecalling.Youaremanagingbyanecdote.Youonlyhearaboutthe problemswhenapatientisangryenoughtoescalateacomplaintto youroffice.Youareflyingblind,attemptingtomanageacritical pieceofyourbusinesswithoutanymeaningfulintelligence.

Thisisnotahypotheticalscenario.ConsiderJupiterMedical Center.Beforeoverhaulingtheirsystem,theywerelivingthis reality Theyhada“transformational”newEpicEHR,buttheir communicationsystemwasalegacyanchor.Itwas,intheirown words,nota“greatpatientsatisfier.”Theyrecognizedthedisease beforeitmetastasizedandtookdecisiveaction.Theyunderstood thatthemostadvancedclinicaltoolsareworthlessifthepatient givesupbeforeevengettinganappointment.

TheStrategicMandate:StopManagingCalls,Start OrchestratingJourneys

Tofixthis,youmustfundamentallyreframetheproblem.Yourgoal isnottoanswerphonecallsmoreefficiently.Yourgoalistoresolve patientneeds,seamlessly,acrosstheirentirejourneywithyour organization.

Thisrequiresyoutoabandontheideaofa“phone system”andembracetheconceptofamodern, cloud-basedpatientengagementplatform.

Thinkofitthisway:yourcurrentsystemisa narrow,rigidpipeline.Youforceevery patient—fromthe22-year-oldwhowantstousea chatbottothe78-year-oldwhowantstospeaktoa human—downtheexactsamepath.Itisa one-size-fits-allapproachthatfitsnoone particularlywell.

Amodernengagementplatformisdifferent.Itisa hubthatunifieseverychannelofcommunication: voice,webchat,textmessage,andemail.The patientchoosesthechannelthatismostconvenient forthem.Andcrucially,thecontextoftheir interactionfollowsthem.Iftheystartwithachatbot andneedtoescalatetoahuman,theagentwhopicks upthecallalreadyknowswhotheyareandwhat theyneed.Theyneverhavetorepeatthemselves.

Thisshiftfrommanagingcallstoorchestrating journeysisthesinglemostimportantstrategic decisionyoucanmakeforyourpatientexperience.

TheThreeCapabilitiesofaModernEngagement Platform

Whenyouadoptatrueengagementplatform,you acquirethreedistinctcapabilitiesthatareimpossible toreplicatewithalegacyphonesystem.

Capability1:Proactive,IntelligentOutreach

Youstopwaitingpassivelyforpatientstocontact youandstartmanagingtheircareproactively This isabouttakingcontrolofthepatientjourney.Instead ofsufferingthefinancialandoperationalpainof patientno-shows,youuseautomatedcallsortext messagestoconfirmappointments.

Butitgoesfarbeyondsimplereminders.Youcan usethisoutboundcapabilitytoprovideautomated pre-opinstructions,deliverpost-opcheck-insto monitorrecovery,and“nudge”patientstoadhereto theirmedicationschedules.Thatnudgeisnotjusta nicefeature;ithasadirectfinancialandclinical impact.AsAWSexpertshavenoted,simple outreachcanreducepreventablehospital readmissionsbyasmuchas25%.

Foranaveragehospital,thatcantranslateintohundredsof thousandsofdollarsinsavings,nottomentiontheprofound impactonpatientoutcomes.

Capability2:TheEmpowered,EffectiveAgent

Yourpatient-facingstaff—youragents—areacriticalstrategic asset.Yet,yourcurrentsystemsetsthemupforfailure.You saddlethemwithwhatexpertscall“cognitiveoverload.”They mustnavigatemultiplescreens,togglebetweendifferent applications,andconstantlyaskthepatienttorepeatinformation, allwhiletryingtosoundempathetic.

Amodernplatformdestroysthisinefficiency Whenacall,chat, oremailarrives,itisdeliveredtotheagentina“singlepaneof glass.”Theagentinstantlysees:

· Whothepatientis:Theirnameandpatientrecordare automaticallydisplayed.

· Thecontextoftheirjourney:Thesystemshowsiftheywere justonthewebsitelookingataspecificdoctor'sprofileor tryingtopayabill.

· Theirrecenthistory:Alogofpastinteractionsis immediatelyvisible.

Thisisnotaboutmakingtheagent’slifeeasier.Itisaboutmaking thembrutallyeffective.Iteliminatesthetimetheywasteon administrativefumblingandallowsthemtofocus100%oftheir effortonresolvingthepatient’sissuequicklyand compassionately Ahappy,effectiveagentcreatesahappy, loyalpatient.

Capability3:TheSelf-ServiceEscapeHatch

Asignificantportionofyourinboundcallsarefrompatientswith simple,repetitivequestions.“Whatareyourvisitinghours?” “HowdoIgettotheimagingcenter?”“CanIreschedulemy appointment?”

Youarecurrentlypayingtrainedhumanagentstofunctionas low-levelsearchengines.Thisisagrossmisallocation ofresources.

Amodernengagementplatformprovidesa24/7,AI-poweredselfserviceoption.Intelligentchatbotscaninstantlyanswercommon questions,processappointmentchanges,orhandleprescription refillrequestswithoutanyhumanintervention.Thisistheescape hatchthatagrowingnumberofyourpatientsdesperatelywant. Theygetimmediatesatisfactionfortheirsimpleneeds,which freesupyourhumanagentstohandlethecomplex,nuanced,and high-empathyconversationswheretheycreatethemostvalue.

FromaBlackBoxtoaData-Driven CommandCenter

Perhapsthemosttransformativeaspectofthismodelis theshiftfromthedatavoidtoadata-richcommand center Acloud-basedplatformtrackseverything.

Youwillnolongerguess.Youwillknow.

Youwillhaveadashboardthatshowsyou,inreal-time, yourpeakcalltimes,youraveragewaittimes,andyour abandonmentrates.Moreimportantly,youwilluseAIpoweredintentdetectiontounderstand why peopleare contactingyou.Ifyouseethat30%ofyourcallsare frompatientsconfusedabouttheirbillingstatements, younolongerjusthiremoreagentstohandlethecalls. Youusethatdatatofixtherootcause:theconfusing billitself.

Youcanevenusesentimentanalysistodetect frustrationinacaller’svoiceinreal-time,allowinga supervisortointervenebeforeasituationescalates.You movefrombeingreactivetoproactivelymanagingthe patientexperiencewithalevelofprecisionyou previouslycouldnotimagine.

YourFrontDoorIsaChoice

Letmebeclear Theexperienceyourpatientshave whentheytrytocontactyouisnotanaccident.Itisa choice.Everydayyouoperatewithyourlegacysystem, youarechoosingtoprovideafragmented,frustrating, anddisrespectfulexperience.Youarechoosingtolet patientloyaltysilentlybleedoutofyourorganization.

Itistimetomakeadifferentchoice.

Hereisyourdirective.Tomorrowmorning,askyour assistanttoperformasimpletest.Havethemcallyour mainhospitallinetoaskforthecontactinformationfor aspecificdepartment.Then,havethemtrytoschedule anewpatientappointmentatoneofyourlargest outpatientclinics.Tellthemtotimetheentireprocess fromdialtoresolution.

Theresultofthatsimpletestwilltellyoueverything youneedtoknowaboutthestateofyourfrontdoorand theurgencyofthismandate.Thetechnologytofixthis isnolongerneworexperimental;itisamature, accessible,andstrategicnecessity Theonlyremaining questioniswhetheryouhavetheleadershiptoact.

Raymond R. TJANDRAWINATA

Bridging Science, Innovation, and Humanity

DuringhispostdoctoralfellowshipattheUniversityof California,SanFrancisco,RaymondR. Tjandrawinataexperiencedapivotalmoment. Surroundedbycutting-edgeresearchandbrilliantminds,he realizedsciencewasn’tmerelyaboutdiscovery—itwasabout impact.Thisunderstandingshapedhiscareer,propellinghim fromCalifornia’slabstobecomingaleadingfigureinIndonesian biopharmaceuticalinnovation.Today,asDirectorofBusiness DevelopmentandScientificAffairsatDexaMedica,Raymond bridgesscience,technology,andlawtoimprovelivesworldwide.

AFoundationBuiltonScience

Raymond’sacademicjourneybeganwithasolidbiochemistry foundation.AfterearninghisMSandPhDattheUniversityof California,Riverside,hepursuedhispassionfurther,completing apostdoctoralfellowshipinMolecularPharmacologyatthe UCSFSchoolofMedicine.Thesetransformativeyearsinstilled inhimadeepappreciationforprecisionandmeticulous scientificinquiry.

HelaunchedhiscareeratGlaxoSmithKlinePharmaceuticalsin SouthSanFrancisco,gainingfirsthandexperienceinthe pharmaceuticalindustry.“Thatrole,”herecalls,“gavemethe toolstounderstandhowsciencemeetsreal-worldhealthcare needs.”Nevertheless,hisheartremainedinIndonesia.Returning homewithhiswife,JuniSuhardiman,hejoinedtheDexaGroup, wherehehasnowdedicatedover25yearstoadvancing biopharmaceuticalsolutionstailoredtodiversepopulations.

AVisionaryLeaderatDexaMedica

DexaMedicaisaleading pharmaceuticalcompanyin Indonesia,recognizedforits pioneeringeffortsin biopharmaceuticalsandnatural product-basedtherapies.Asaglobal player,Dexaappliesitsexpertisein discovery,formulation, manufacturing,andmarketingto supplyhigh-qualitypharmaceuticals, nutraceuticals,supplements,and herbalmedicinesacrossAsia,Africa, andEurope.

AtDexaMedica,Raymond’sroleis bothmultifacetedandcrucial.As DirectorofBusinessDevelopment andScientificAffairs,heleads initiativesthatalignthecompany’s missionwithemergingmarket demands.Hisresponsibilitiesinclude overseeingtheDexaDevelopment Center,DexaLaboratoriesof BiomolecularSciences(DLBS),and theRegulatoryAffairs,Medical Information,andIntellectualProperty Rightsdivisions.

DIRECTOR

Business Development and ScientificAffairs at Dexa Medica

“Myjob,”heexplains,“isaboutconnectingthedots. Fromidentifyingopportunitiesinbiotechnologyto ensuringourproductsmeetthehighestregulatory standards,it’sabalancebetweenstrategy,innovation, andcompliance.”

UnderRaymond’sleadership,DexaMedicahas achievednotableprogressinthedevelopmentof biopharmaceuticalsandtherapiesderivedfrom naturalproducts.Oneofthestandoutinitiativesis ObatModernAsliIndonesia(OMAI),whichaimsto utilizeIndonesia’srichbiodiversitytocreate scientificallyvalidatedmodernmedicines.“It’sabout honoringtraditionwhileadvancingscience,” hestates.

TurningInnovationintoReality

Bringingapharmaceuticalproductfromconceptto marketisaHerculeantask,andRaymondhas masterednavigatingitscomplexpathways.

“Regulatoryframeworkscanbechallenging,”he explains,“butthekeyistoalignscientificinnovation withcompliancefromtheoutset.”

Hisexpertiseinregulatoryscienceandintellectual propertylawisvitaltosafeguardingDexaMedica’s innovations.“Securingpatentsisn’tjustabout protectingideas—it’saboutensuringourproducts reachthepeoplewhoneedthem,”headds. Raymond’sexpertiseinlawandsciencehasledto multiplepatentedbiopharmaceuticalproducts, strengtheningDexaMedica’sstatusasan industryleader.

EducatingtheNextGeneration

InadditiontohisroleatDexaMedica,Raymondisa ProfessorofPharmaceuticalBiotechnologyat AtmaJayaCatholicUniversityofIndonesia. Teachinghasalwaysbeenhispassion,asitallows himtoinspirethenextgenerationofscientists andinnovators.

“Iteachmolecularpharmacology,naturalproduct innovation,andintellectualpropertylaw,”he explains.However,Raymond’steachingapproach goesbeyondtraditionallectures.Heemphasizes interdisciplinaryproblem-solvingandcritical thinking,preparinghisstudentstonavigatethe intersectionsofscience,law,andbusiness.

“Iwantmystudentstounderstandthatsciencedoesn’texistin avacuum;ithasethical,legal,andsocietalimplications,”he notes.Bymentoringstudentsonresearchprojects,Raymond ensurestheyareequippedtotacklereal-worldchallengeswith bothtechnicalskillsandastrongsenseofresponsibility.

AchievementsBornfromDedication

Throughouthiscareer,Raymondhasachievedsignificant milestonesthathighlighthisimpactonthepharmaceutical industry.Overthepast25years,hehascontributedtothe developmentandlaunchofmorethan500pharmaceutical products,includingbothgenericandresearch-based innovations.Hiscontributionstobiopharmaceuticalresearch areequallyremarkable.Raymondhasledthedevelopmentof over20patentedinnovationsandhaspublishedmorethan300 peer-reviewedarticles.HisworkhasearnedhimaGoogle ScholarH-indexof35,demonstratingtheglobalinfluenceof hisresearch.

Amonghismanyaccolades,Raymondisparticularlyproudof receivingtheHabibieAwardforMedicineandBiotechnology in2016andtheWIPOMedalforInventorsin2018.“These awardsremindmethattheworkwedohasarealimpact. They’renotjustpersonalachievements;theyarevalidationsof thecollectiveefforttoimprovehealthcare,”hesays.

OvercomingChallengeswithResilience

Raymond’scareerhasfacedseveralchallenges,withoneofthe mostsignificantbeingtheneedtonavigatethediverse regulatoryframeworksthatgovernthepharmaceuticalindustry “Eachcountryhasitsownsetofrules,andstayingcompliant whileinnovatingrequiresconstantlearningandadaptation,” heexplains.

Anothermajorchallengehasbeenfosteringinnovationina competitivelandscape.Toaddressthis,Raymondhaspromoted acollaborativeculturewithinDexaMedica,encouraging interdisciplinaryresearchandteamwork.“Innovationdoesn’t happeninsilos.Itresultsfrompeoplefromdifferentfields comingtogethertosolveproblems,”hesays.

PreparingfortheFuture

Lookingahead,Raymondisfocusedonintegratingemerging technologiesintothepharmaceuticalindustry.Henotes,“AI andbigdataanalyticshavethepotentialtorevolutionizedrug discoveryandregulatoryscience.”Byleveragingthesetools, heaimstoacceleratethedevelopmentofsustainableand affordabletherapies.

Innovation is not only about creating something new but ensuring it reaches and benefits those who need it most.” “

Anotherkeyareaoffocusisadvancingnatural product-basedtherapies.“Indonesia’sbiodiversity isatreasuretroveofpotentialsolutions,”he emphasizes.ThroughinitiativeslikeOMAI, Raymondintendstoaddressglobalhealthcare inequitiesbymakingcutting-edgetreatments accessibletounderservedpopulations.

Inaddition,RaymondispursuingaDoctoratein LawwithaconcentrationinInternational IntellectualPropertyLaw.Heexplains, “Safeguardinginnovationisjustasimportantas theactofcreatingit.”Hisgoalistoinfluence globalhealthpoliciesandensurethatlife-saving therapiesreachthosewhoneedthemmost.

BalancingWorkandLife

Despitehisdemandingcareer,Raymondbelieves intheimportanceofmaintainingawork-life balance.“It’sessentialforcreativityand productivity,”hestates.Heprioritizes mindfulnessandspendsqualitytimewithhis family,inadditiontoengaginginpersonal hobbiessuchaswriting,playingthepiano,and exploringliterature.

“Theseactivitiesprovidemewithamentalreset andofteninspirenewperspectivesformywork,” heexplains.ForRaymond,balanceisnotjust aboutmanagingtime;it’saboutstayingconnected tothethingsthatbringjoyandmeaningtolife.

AMessageofInspiration

Reflectingonhisjourney,Raymondsharesaguiding principlethathasshapedhiscareer:“Innovationis notonlyaboutcreatingsomethingnewbutensuring itreachesandbenefitsthosewhoneeditmost.”

Hebelievesthattrueleadershipliesinempowering othersanddrivingmeaningfulchange.“Whetherit’s mentoringastudentorleadingateamatDexa Medica,mygoalisalwaystoinspireandsupport peopleinmakingadifference,”hesays.

Raymond’sstoryisaclassicexampleofhow interdisciplinaryknowledgeandcollaborationcan empowerone’sjourney.Byblendingscience,law, andcompassion,hehasnotonlyadvancedhealthcare butalsosetanexampleofwhatitmeanstoleadwith purpose.ForRaymond,thejourneyisfarfromover Witheachnewchallenge,heremainsdrivenbythe beliefthatinnovation,whenguidedbyhumanity,can transformlivesandbuildahealthierworld.

The Undeniable Math Why Your Hospital’s Future Is

‘Buy,’ Not ‘Build’

Let’sbedirect.Thatserverroominyour hospital’sbasementisnotanasset.Itisa liability

Youseeitasahubofcontrol,afortresssecuringyour patientdata.Iseeitasagildedcage,amonumenttoapast era.Itlocksupyourcapital,drainsyouroperational budget,andchainsyourbesttechnicalmindstothe thanklesstaskofmaintenance.Whileyourteamisbusy replacingafailedharddriveat3AM,yourcompetitor, whoabandonedthismodellastyear,islaunchinganew patient-facingtelehealthapp.

Fordecades,youoperatedonasimplepremise:tocontrol yourIT,youhadtobuildit.Youboughttheservers,you licensedthesoftware,youhiredthepeopletoboltitall together Thisapproachfeltsecure.Itfeltresponsible.

Today,thatfeelingisanillusion.Thatapproachisnowthe singlegreatestthreattoyourorganization’sagility, financialhealth,andcompetitiveposition.

Thenewmandateissimpler,bolder,andformany,deeply uncomfortable.Youmuststopbuilding.Youmuststart buying.

Thisisnotadebateabouttechnology Thisisa conversationaboutstrategyandsurvival.Overthenext fewminutes,Iwilldismantletheold“build”modeland giveyoutheruthless,value-drivenlogicforthe“buy” model,knownasSoftwareasaService(SaaS).Thisisthe clandestinetechniqueCEOsuse:theyreframetheproblem torevealanobvioussolution.Theycommandinfluencenot withcomplexity,butwithclarity

TheMythoftheFortress:DeconstructingYourOn PremiseLiability

Youbelieveyouron-premiseinfrastructuregivesyou control.Letmeaskyouafewquestions.

DidyoufeelincontrolwhenyourEHRwentdownfor sixhourslastquarterbecauseofaservercooling failure,forcingyourclinicianstoreverttopapercharts?

Doyoufeelincontrolknowingthatyourentiresecurity posturedependsonasmall,overworkedITteam fendingoffstate-sponsoredransomwaregangs? Thesegangshavebudgetsthatdwarfyourentire ITallocation.

Didyoufeelincontrolwhenyousigneda$2million checkforaserverrefresh,knowingthathardware wouldbefunctionallyobsoleteinthreeyears?

Thisisnotcontrol.Thisistheburdenofownership. Youhaveunintentionallygoneintothedatacenter business,abusinessyouarenotequippedtowin. Insistingonrunningyourownserverstodayislike insistingongeneratingyourownelectricity Thepower gridismorereliable,morescalable,andexponentially cheaper Yourfocusshouldnotbeonkeepingthelights on;itshouldbeonwhatyoudowiththelight.

The“build”modelconsumesyourtwomostprecious resources:capitalandtalent.Thecapitalyouspendon steelboxesandenterpriselicensesiscapitalyoucannot spendonanewMRImachine,anoutpatientclinic,or patientexperienceimprovements.

Thetalentyouemploytopatchserversandmanage databasesistalentyoucannotdeploytoanalyzeclinical data,streamlineworkflows,orinnovateonpatient caredelivery

Youmustescapethiscage.

TheStrategicFlip:FromCapitalBurdentoOperational Advantage

Thecoreofthisshiftisasimpleaccountingprinciplethat hasprofoundstrategicimplications.Youmustmoveyour technologyspendingfromaCapitalExpenditure(CapEx) modeltoanOperatingExpense(OpEx)model.

TheCapExModel(Build):Youmakelarge,infrequent, high-riskinvestments.Youspendmillionsoninfrastructure, hopingyouhaveaccuratelypredictedyourneedsforthe nextfiveyears.Ifyouoverestimate,youhavewasted capital.Ifyouunderestimate,yourperformancesuffers,and patientcareisimpacted.Itisarigid,unforgivingcycle.

TheOpExModel(Buy):Yousubscribetoservices.Your costsbecomepredictable,manageable,monthlyexpenses. Whenyouneedmorecapacity,youadjustyoursubscription. Whenyouneedanewcapability,likeapatientscheduling tool,youaddanewservice.Thisisnotjustanaccounting trick;itisthekeytoorganizationalagility.

ImaginethisconversationwithyourCFO.

OptionA(Build):“Ineed$1.5millionforastoragearray refresh.It’sacriticalcapitalexpensewemustmake thisyear.”

OptionB(Buy):“Iameliminatingour$1.5millionstorage refreshproject.Instead,wewillsubscribetoaHIPAA compliantcloudstorageserviceforapredictable$20,000 permonth.Wecannowreallocatethat$1.5milliontofund thelaunchofthreenewurgentcarecenters.”

Whichconversationdoyouwanttohave?Thesecond optionmovesyoufromtheITbusinessbackintothe healthcarebusiness.ThisisthestrategicpowerofSaaS.

TheFourPillarsofSaaSDominance

Whenyoushiftfrombuildingtobuying,youarenotjust changingyourexpensemodel.Youareacquiringfour strategiccapabilitiesthatarenearlyimpossibleto replicatein-house.

Pillar1:YouRadicallyAccelerateInnovation

Intheoldmodel,launchinganewservice—apatient portal,abillingsystem,atelehealthplatform—wasa monumentalundertaking.Itinvolvedmonthsof procurement,development,integration,andtesting.

WithSaaS,yousubscribe.Yourteamcantest,iterate, anddeploynewideasinweeks,notyears.Youwantto trialanewpatientengagementplatform?Yousignupfor apilotprogram.Ifitworks,youscalethesubscription.If itfails,youcancelitandtrysomethingelse.Youfail fast,youfailcheap,andyoufindwhatworks exponentiallyquicker Thisspeedbecomesyourprimary competitiveadvantage.Itallowsyoutorespondto patientdemandsandmarketshiftswhileyour“building” competitorsarestilldraftingprojectproposals.

Pillar2:YouWeaponizeYourData

Yourlegacysystemsaredatasilos.Theywerebuiltfora differenttimeanddonotcommunicatewitheachother withoutexpensive,brittle,customintegrations. Interoperabilityisapipedream.

ModernSaaSplatformsarebuiltontheprincipleof connection.Theyuseopenstandards,likeFast HealthcareInteroperabilityResources(FHIR),toshare dataseamlessly YournewSaaS-basedEHRcanspeak directlytoyourSaaS-basedlabsystem,whichcanspeak directlytoyourSaaS-basedbillingplatform.

Thisiswheretheterm“360-degreeview”stopsbeinga buzzwordandbecomesaclinicalandoperational weapon.Whendataflowsfreely,youcanseeinrealtimewhereoperationalbottlenecksarechokingyour revenuecycle.Youcangivecliniciansatrulycomplete patienthistoryatthepointofcare,pullingdatafrom multiplesystemsintooneunifiedview.Youstop hoardingdatainstagnantpondsandturnitintoariverof actionableintelligence.

Pillar3:YouOutsourcetheSecurityArmsRace

Let’sbeblunt.Yourorganizationcannotwinthe cybersecurityarmsrace.Microsoftwillspendover$20 billiononsecuritythisyear.AmazonandGoogleoperate onasimilarscale.Theyemploythousandsofthe world’stopsecurityengineers.Theirentirebusiness modelrestsontheirabilitytoprotectdataand maintaincompliance.

Whenyouuseareputable,healthcare-focusedSaaSprovider, youarenotjustbuyingsoftware;youarebuyingasliceof thatmulti-billion-dollarsecurityapparatus.Youarebuying their24/7threatmonitoring,theirautomatedpatching,their physicaldatacentersecurity,andtheirteamsofcompliance expertswholiveandbreatheregulationslikeHIPAA.

Maintainingcomplianceisnolongerafrantic,manual checklistforyourteam.Itisacorefeatureoftheserviceyou subscribeto,auditedandcertifiedatalevelyoucouldnever affordtoachieveonyourown.Youmovefromapositionof defensetoapositionofoutsourcedstrength.

Pillar4:YouAchieveTrueSystemResilience

Whatisyourdisasterrecoveryplan?Isitasetofbackup tapesinafireproofsafe?Haveyoueveractuallytested afull-systemrestore?Howlongwouldittake?

ThisisascenariothatkeepshospitalCIOsawakeatnightfor goodreason.Formoston-premiseenvironments,true,tested resilienceisamyth.

AmatureSaaSsolutionprovidesthisbydefault.Yourdatais notjustononeserver;itisreplicatedacrossmultiple, geographicallydistinctdatacenters.Ifafloodtakesouta facilityinVirginia,yourapplicationsfailovertoadatacenter inOhio,oftenwithnoperceptibledowntime.Thisisn’tan expensiveadd-on;itisfundamentaltothearchitecture.This resiliencetranslatesdirectlytocontinuityofcare.Itmeans yourclinicianscanaccesspatientrecordsduringapower outage,ahurricane,oracyberattack.

TheNewMandate:YourRoleasaLeader

Thisshiftchangestheverynatureoftechnologyleadership. YourCIOandtheirteamarenolongermaintenancecrews andsystembuilders.Theybecomestrategists,vendor managers,andservicebrokers.

Theirnewjobisto:

1.Vetpartnersruthlessly:Theymustconductdeepdue diligenceonpotentialSaaSproviders,scrutinizingtheir security,compliance,andfinancialstability

2.Negotiateironcladagreements:Theymustmastertheart oftheServiceLevelAgreement(SLA),definingclearterms foruptime,performance,andsupport.

3.Managetheintegration:Theymustensurethatthe servicesyoubuyworktogetherasacohesivewhole, managingtheflowofdatabetweenplatforms.

Thisisamorestrategic,morevaluablerole.Itfocuses humantalentonextractingvaluefromtechnology,notjust keepingitrunning.

TheInevitableFutureIsAI-Infused

ThefinalpieceofthislogicisArtificialIntelligence.AIis notaproductyouwillgooutandbuy.Itisafeaturethatis beingembeddeddirectlyintotheSaaSplatformsyou willuse.

AI-poweredclinicaldecisionsupportwillbeafeaturein yourEHRsubscription.AI-drivenpatienttriagewillbepart ofyourschedulingsoftware.AI-basedanomaly detectionwillbeacomponentofyourrevenuecycle managementtool.

ByadoptingaSaaS-firstmodel,youpositionyour organizationtoabsorbtheseAIadvancementsasthey happen.YoudonotneedtohireateamofPh.D.data scientiststobuildpredictivemodels.Yousimplyneedto enablethefeaturefromthetrustedSaaSpartneryouhave alreadyvetted.ThisallowsyoutoleveragetheR&D budgetsoftheworld’slargesttechcompaniesfora predictablemonthlyfee.

TheChoiceIsYours

Weareataninflectionpoint.Theargumentsfor maintainingyourownon-premiseITinfrastructurehave crumbled.Itisslower,moreexpensive,lesssecure,andit shacklesyoutothepast.

Thepathforwardisclear,logical,andstrategicallysound. Youmustshiftyourmindsetfrom“building”to“buying.” FrameITnotasacostcentertobeminimized,butasa portfolioofstrategicservicestobemanaged.

Thisishowyouwillwin.Youwillbecomemoreagile, moreinnovative,moresecure,andmorefinanciallysound. Youwillfreeyourcapital,yourpeople,andyourfocusto dowhatyouactuallydo:deliveroutstandingpatientcare.

Thechoiceisyours.Youcancontinuetopatchthe crumblingwallsofyourfortress,oryoucanstepoutside andjointhenewera.Yournextleadershipmeetingshould haveonequestionontheagenda:Whatisourplantoget outoftheserverbusinessandfullyintothehealthcare business?

Yourfuturedependsontheanswer

KeyPoints:

●ChemisphereLabSciences,Inc.isafully Filipino-ownedcompanythatspecializes inanalyticallaboratory,processcontrol, andmanufacturinginstrumentation.

●LedbyManagingDirectorRichieM. Eustaquio,thecompanyhasateamof youngprofessionalswithspecialized sciencebackgroundstomeettechnical demandsandcustomerrequirements.

●Richiesays,“Wearethebridgebetween technologyandinnovation,connecting withend-usersinthemarket.Ourpurpose istoeducate,providesolutions,and collaboratewithcompaniesthatrequire ourproductsandservices.”

Thepharmaceuticalandbiotech

industriesareattheforefrontof developinganddelivering healthcareproductsthatcanimprovethe qualityoflifeformillionsofpeople. However,theseproductsarenotcreatedin avacuum;theyrequirerigoroustesting, monitoring,andoptimizationtoensure theirsafety,efficacy,andquality.Thisis whereanalyticallaboratory,process control,andmanufacturing instrumentationsolutionsplayavitalrole.

Oneoftheleadingprovidersofthese solutionsisChemisphereLabSciences, Inc.,afullyFilipino-ownedenterprisethat specializesinofferingacomprehensive rangeofinstrumentsandservicesto varioussectors,includingpharma, biotech,foodandbeverage, environmental,andeducation.

Navigating the Lab Sciences Frontier with Chemisphere’s Innovative Solutions

Withavisiontobridgetechnologyand innovationandamissiontoeducate, collaborate,andsatisfycustomers,the companyhasestablisheditselfasatrusted partnerinthemarket.

BusinessAPAChadtheopportunitytotalk toRichieEustaquio,thePresidentand ManagingDirectorofChemisphereLab Sciences,whosharedherjourney, achievements,aswellaschallengesand opportunitiesinthepharmaandbiotech markets.

(ThefollowingQ&Ahasbeeneditedfor lengthandclarity)

BusinessAPAC:Thefieldofanalytical laboratory,processcontrol,and manufacturinginstrumentationis constantlyevolvingandexpanding.What inspiredyoutostartChemisphereLab Sciences,Inc.,andhowdidyougrowit overtheyears?

Richie:ChemisphereLabSciences specializesinanalyticallaboratory,process control,andmanufacturinginstrumentation. Westartedasasmallteamoffourpeoplein a25sqmofficeatEntrataUrbanComplexon November14,2014.Ourmainbusinesswas providingserviceandsupportforBruker FT-NIRsystems.Weofficiallybeganour operationsinJanuary2015.

In2018,weacquiredArrowfilTechnologies, Inc.,whichexpandedourproductportfolio tonewmarketssuchassemiconductor, photovoltaic,anddefense.Afterfive successfulyearsintheindustry,wehave developedastrongportfolioofwell-known brandsthatareexperiencedintheir respectivefields.Weofferproductsranging fromtop-of-the-linescientificinstrumentsto generallaboratoryequipment.

Wecatertovarioussectorssuchasfoodand agriculture,pharmaceutical,semiconductor, environmental,andacademe.Our company’smantrais“Laboratory madesimple”.

Wetakeprideinofferingthebestlaboratorysolutionsto ourcustomersbyunderstandingtheirchallengesand needs.Weadoptaconsultativeapproachthatallows themtosharetheirproblemswithconfidenceand receivethemostefficientandcost-effectivesolutions.

BusinessAPAC:Youhaveanimpressiveeducational andprofessionalbackgroundinchemistryandsales. Howdidyoustartyourjourneyinthepharmaand biotechindustry,andwhatmotivatedyoutobecome anentrepreneur?

Richie:IgraduatedwithaBachelorofSciencein ChemistryfromAdamsonUniversityinManila.Right aftergraduation,Ipursuedacareerinsalesandworked withdifferentbigmultinationalcompaniesinthe pharmaandbiotechindustries.Ilearnedalotfrom scratchandgraduallyclimbedthecorporateladder.I wasalsorecognizedasaconsistentsalesperformerand receivedseveralaccoladesandawards,includingatop salespersonawardinAPAC.Ithinkmyintegrity, credibility,anddisciplinehelpedmedevelopmy leadershipskillsandpreparedmetostartmyown business.

BusinessAPAC:AsthePresidentandManaging DirectorofChemisphereLabSciences,Inc.,you havealotofrolesandresponsibilitiestofulfill.How doyoumanagethem,andwhataresomeofthe awardsandachievementsthatyouareproudof?

Richie:Ioverseetheoveralloperationsofthecompany andensurethatwemeetourshort-termandlong-term goals.Ialsosetthestrategicdirectionforbusiness growthanddevelopmentandalignedeveryoneinthe companywiththeirtargets. Oneofourproudestmomentswaswhenwereceivedthe BestLeadingScientificInstrumentsDistribution Companyawardfromaprestigiousbusinessexcellence organizationinDecember2023.Thiswasproofand validationthatwearedoinggreatinourlineof business.

BusinessAPAC:Tellusaboutyourteam.Howdo youmotivateandinspirethemtobeproductive?

Isetthestandardthroughmyactions,leadingbyexample. Demonstratingdisciplineinmywork,Ibelievethat successfollowscloselywhenonemastersself-discipline.I consistentlystandbymyteamduringchallengesand commendthemfortheiraccomplishments.Additionally, weensuretheirneedsaremetbyofferingmonetary incentives.

Richie:MyteamconsistsofmillennialsandGenZs. Somepeoplethinkthesegenerationsaredifficultto manage,butIdisagree.Theyallhavetechnicalexpertise whenwehirethem,andwetrainthemtodevelopthe skillstheyneedtobethefront-linersofthecompany.

BusinessAPAC:Howdoyoudealwiththechallenges ofleadinginthepharmaandbiotechindustry?What aresomeofthedifficultiesthatyouhavefacedand overcome?

Richie: Leadinginthepharmaandbiotechindustryisnot easy,asitisdynamicandcompetitive.Iamthetypeof leaderwhodoesnotshyawayfromanychallenge.

Ifacenewchallengesandsituationsevery day,whichrequiremetoadaptand respond.Iseechallengesasopportunities togrowanddefinemyselfasaleader,soI alwaysfacethemwithcourageand confidence.Ihaveovercomevarious difficulties,suchascustomerdemands, supplychainissues,organizational changes,andmore.Thesehavetestedmy abilitytohandlepressureandfind solutions.

Oneofthemainchallengesistobridgethe gapbetweentechnology,innovation,and themarket.Ourroleistoeducate,offer solutions,andpartnerwithcompaniesthat needourproductsandservices.However, itisdifficultwhenthemarketispricesensitiveandcompromisesthequalityand safetyoftheproducts.

“Yur nam is yur gratest badge; safguar i.”

BusinessAPAC:Work-lifebalanceis essentialforanyleader,especiallyina demandingindustrylikepharmaand biotech.Howdoyouachieveitandwhat areyourhobbiesorinterestsoutsidework?

Richie:Myfamilykeepsmegrounded.Iam justanordinarypersonwhenIamwiththem. Wealwaysplanagetawaywhenour schedulesallowit,butIthinkitwillbeharder inthenextfewyearsasmydaughterwillbe busywithherstudies.Inmyfreetime,Ilike toreadself-helpbooks,dosomelight exercises,andwatchmovies.

BusinessAPAC:Thepharmaandbiotech sectorisconstantlyinnovatingand adoptingnewtechnologiesandmethods. Whataresomeofthecurrenttrendsyou observe,andwhatareyourpredictionsfor thefuture?

Richie:Inmyindustry,Iseeagrowing demandfornon-destructiveanalysisand minimalsamplepreparationtechniques.These methodsaremoresustainableandreducethe risksofusingharmfulreagentsinthe laboratory.Ithinkthesetrendswillcontinue anddominatethemarketin2024andbeyond.

BusinessAPAC:Thepharmaandbiotech industryisachallengingbutrewarding careerpathformanyprofessionals.What aresomeofthetipsandinsightsthatyou cansharewiththem?

Richie:Thisindustryisdemanding,butyou havetostartsomewhereandnotbeafraidof theuncertainties.Youhavetotrainyourselfto seethepositivesideofeverydifficulty,asthe experienceswillenhanceyourpersonal growthandbusinessacumen.Youhaveto keepmovingforwardanddevelopastrong workethic.Youalsohavetobuildagood reputationbymaintainingyourintegrity,as yournameisyourmostvaluableasset.

WHY HEALTH ISN'T A SPREADSHEET

You’veseenthepitch:Scanyourbody

Syncyourring.Trackyoursleep,blood sugar,heartrate,steps,stress,and “biologicalage.”Getyourown“personalhealthOS.” Ownyourwellness.Optimizeit.Hackyour healthspan.

It’sseductive.Simple.Quantified.Linear Thedreamofcontrolinaworldofchaos. Buthere’stheuncomfortabletruth:realhealth doesn’tliveonadashboard.

Notthekindyou’rebeingsold,anyway.

Let'sbreakthisdown,clearlyandcleanly

Becauseifwedon’tgethonestnow—earlyintheage ofhealthtechconsumerism—we’llendupwitha systemthat’smeasurablebutmeaningless.

1.TheDashboardIllusion:WhytheDataFetish Fails

WalkintoastartuppitchorVCboardroomandyou’ll hearthisphraserepeatedlikegospel:“We’rebuilding the personal operating system foryourhealth.”

Whatdoesthatactuallymean?

Aunifiedapp?Astreamofwearabledata?AnAIthat tellsyouwhattoeat?

Whatitreallymeansisthis:amentalmodel importedfromenterprisesoftwareisbeingforced ontohumanbiology.Yourbodybecomesaproduct line.Yoursleep,amonthlyKPI.Yourbloodwork,a dashboard.

Andthat’sthetrap.

BecausewhileyourCRMcanbeoptimizedto death,yourbodydoesn’tplaybyclean feedbackloops.Yourhealthdoesn’tpivot quarterly.Biologydoesn’tworkonslidedecks.

2.TheSignalProblem:MoreDataIsn’t BetterData

Wearables.At-homediagnostics.AI-generated reports.Younowhaveaccesstomorehealth datathanaphysicianhadadecadeago.

Andyet,areyouhealthier?

Dataabundancewithoutmeaningleadsto confusion.Andinhealthcare,confusionis dangerous.

Here’swhy:

· Falsepositivesrisewhenyoutestmore. That“elevatedbiomarker”mightjustbe noise.

· AIisn’tmagic.MostLLMspattern-match, notunderstand.Garbagein,garbageout.

· Healthisn’tstatic.Whatlooks “abnormal”todaymaybeyournormalnext week.

Taketwopeople,sameFitbit.Onefeelsfine, theother’sanxiousaboutaredmetric.Thering shows“lowrecovery.”Theapprecommendsa restday Theanxiouspersonskipsaworkout thatcould'vehelpedthemdecompress.Stress increases.Sleepgetsworse.

We’vejustoptimizedsomeoneinto dysfunction.

3.ControlTheater:TheDangerousSeductionofDIY Diagnosis

Arecentsurveysays50%ofyoungadultstrustthemselvesover doctors.

That’snotconfidence.That’sdisillusionment.

We’veallhadtheexperience:waitingweeksforan appointment,rushedconsult,zeropersonalization,no followup.Thetraditionalsystemfails,sopeopleturntotech.

Theybelieveinhealthsovereignty.SodoI.

Butsovereigntydoesn’tmeansolonavigation. Agencyisn’tisolation.

Andyet,themarketisfilledwithstartupspromising“conciergelevelhealthminusthePCP.”Translation:Get recommendationsfromaUIinsteadofadoctor.

Thismightbefine—fornow.Butthesecondsomethingweird showsuponyourscan,you'llwantsomeonewho’sseenit 1,000times,notanappthat's“98%sure”it’snothing.

Thevalueofhumanmedicineisn’tjustdiagnosis.It’s discernment.

4.YouAreNotaGraph:TheLimitsofOptimization Culture

Here'swherethingsgetexistential.

Optimizationistheworldviewofmachines.Inputs. Outputs.Iteration.

Thatmindsetnowpermeateswellness.Wetrackeverystep, stackeveryhabit,gamifyeverything.Webelievehealthisa linearprogressiontowardaperfect“you.”

Butwhathappenswhenyoudoeverything“right”andstillget sick?

Whathappenswhenyourwearableshowsaperfectsleepscore, butyouwakeuphollow?

Wearenotdashboards.

Healthisnotproductivity.YourbodyisnotaSaaSstartup. Thedangerofreducingwellnesstodataisthis:weforgetthe partsofhealththataren’tmeasurable.

Belonging.Safety.Purpose.Recovery.Presence.

Nosmartringmeasuresyourrelationshipwithyour mother.Noglucosemonitortracksthecomfortofbeing trulyseen.

Butthesethingsshapeyourhealthasmuchasany biomarker.

5.WhatCEOs,Strategists,andBuildersMustDo Differently

Here’stheplaybookthebestbrandsinhealthshould follow—borrowedfromhowthesmartestCEOsand strategistsoperate:

a)CreateSystemsThatEarnTrust,NotJustTrack Metrics

Buildwithempathy.Noteveryoneisabiohacker.Most peoplewanttofeelbetter,nottrack47healthKPIs.

Makeyourproductservetheperson,notthedata.

b)DesignforDecisions,NotJustData

Rawdataisn’tinsight.Insightisn’taction.Andaction isn’tbehaviorchangeunlessitfeelsright,notjust looksright.

Bridgethosegaps.Guidepeople,don’tjustinform them.

c)PrioritizeClarityOverQuantity

Thebestoperatorsdon’twantmoredata—theywant therightdata.

Pick3thingsthatmatter.Nailthose.Teachpeoplehow tounderstandthemincontext.

Forgetthe100-metricdashboard.Buildacompass.

d)RespecttheNon-Measurable

Top-tierbrands(thinkPatagonia,Rolex,Hermès) don’tchasequarterlytrends.Theybuildaround meaning.

Dothesame.Recognizethepartsofhealthyoucan’t quantify—anddesigntosupportthemanyway

6.TheHealthSystemWeActuallyNeed

Here’sthevisionnoonewantstosellbecauseitdoesn’t scaleeasily:

· Asystemwhereyourhistorymattersasmuchasyour HRVscore.

· Adoctorwhoseesyourcontext,notjustyourchart.

· Aplatformthatnudges,notnags.

· Andtoolsthathelpyoulivemorefully,notjustlonger

That’sthefutureworthbuilding.

It’snotassexyas“AI-poweredhealthspanoptimization.”

Butit’sreal.Durable.Human.

FinalThought:Don’tMistaketheMapforthe Territory

We’reintheearlyinningsofconsumer-ledhealth.We’re goingtoseewildsuccessstories—andalotofsnakeoil.

Somedashboardswillsavelives.Otherswillsell illusions.

Thechallengeforallofus—founders,strategists, users—istorememberwhatmatters.

Yourhealthisnotyourmetrics.

It’syourabilitytowakeupandfeelokay Toshowupforthepeoplewhomatter Tolivewithenergy,integrity,andpeace.

Andifapieceoftechhelpsyoudothat?Great. Butneverconfusethetoolforthegoal.

Becausenomatterhowmuchdatayoucollect,real healthstillbeginswherespreadsheetsend:withhow youfeel.

Andmoreimportantly,whatyouchoosetodowith thatfeeling.

TikManTylerChengisasuccessfulentrepreneurand innovatordeeplycommittedtocreatinginspiring companiesinbiochemicalmedicalandhealthproducts. Withastrongpassionfortransformingindustries,TylerCheng’s journeyastheFounder,CEO,andDirectorofMasterMasker Technologyshowcaseshisoutstandingleadershipand determination.

TylerChengbeganhisentrepreneurialjourneyinhisearlyyears, guidedbyavisiontomakeameaningfulimpact.In2018,he enrolledattheHongKongUniversityofScienceandTechnology, layingthefoundationforhisentrepreneurialaspirations.There,he earnedaBachelorofScienceinChemistry(Environmentaland AnalyticalChemistryOption),withminorsinSocialScienceand BiologicalScience.Duringhisacademicjourney,Tylerfounded PerbookingBiologicalTechnologyCompanyLimited,markingthe startofhisremarkableentrepreneurialcareer.

Throughouthiscareer,TylerChenghasconsistentlydemonstrated exceptionalteammanagementskills,leadingglobalteamsto achieveambitiousbusinessgoals.Heisrenownedforhisrapid learningabilities,innovativemindset,andresults-drivenapproach tobusinessdevelopment.

Tyler’sentrepreneurialspiritshinesasheboldlyentersthe competitiveworldofstartups.Despiteinitialchallengesand skepticismfromhisteam,hepushedforwardwiththefoundingof MasterMaskerTechnology,acompanybornfromhisunshakable beliefinseizingopportunitieswhileyoung.TylerCheng’s determinationandcouragehavesethimapartasapioneeringfigure intheentrepreneuriallandscape,makinghimtheonlybachelor’s degreestudenttoinitiateacompanyoncampusduringhisfirstyear.

TylerCheng’sKeyRolesandResponsibilities

TikManTylerChenghasessentialrolesandresponsibilitiesrelated tostrategicplanningandexternalpartnerships.Hisprimaryroleis toplanthecompany’sfuture,settingitsoverallgoalsanddirection. Thisincludescreatinglong-termobjectives,likewhatthecompany shouldachieveinthenextfivetotenyears.Tylerexcelsatstrategic planning,ensuringthecompanyhasaclearandforward-thinking roadmap.

Furthermore,TylerChengplaysavitalroleinestablishingand maintainingrelationshipswithexternalpartnersandcompanies. Whencollaborationandbusinessopportunitiesarise,hetakesthe leadinengagingwithexternalentities.Thisinvolvesnegotiating andformingpartnershipstodrivethecompanytowardssuccess.His abilitytoconnectandcollaboratewithotherorganizations underscoreshispositionasastrategicleaderandanintegralpartof thecompany’sgrowthanddevelopment.

MasterMaskerTechnology:Innovative NanotechnologySolutionsforaBetterWorld

MasterMaskerTechnologyCompanyLimited, foundedinJuly2021andbasedattheHong KongUniversityofScienceandTechnology (HKUST),isapioneeringstartupwithavision tobringpositivechangetotheworld. Committedtomakingvaluablecontributionsto thecommunity,MasterMaskerTechnology focusesoninnovationtoprovideadvanced biochemicalcleaningandprotectivesolutions. Thejourneybeganin2018withTyler’sresearch oncampus,wherehedevelopedthetechnology withhisprofessor.Tylerdescribeshiscompany asa“BiochemicalTechnologyResearchand ConsultationCenter”(BTRCC).

Thecompany’sgoalistoofferstate-of-the-art solutionstocustomersinvariousregions, includingtheUnitedStates,theGreaterBay AreainChina,andtheHongKongSpecial AdministrativeRegion.Whileinitially recognizedforitsNanoCoatingappliedto masksforprotection,MasterMasker Technologyhasexpandeditshorizons.Theyare currentlyintheresearchanddevelopmentphase tointroducenano-coatingforfoodpackaging. Thismovealignswiththeircommitmentto sustainabilityastheyaimtoreplacetraditional plasticpackagingwithbiodegradable nanomaterialstoreduceenvironmentalharm.

MasterMaskerTechnologyisnotlimitedtoa singleindustry;itaimstousenanotechnologyto addressdiversechallenges.Theirinnovative applicationsofnanotechnologygobeyond masksandfoodpackagingandextendto skincareproducts.Throughcollaborationwith pharmaceuticalcompaniesinHongKong,they havesuccessfullyincorporatednanotechnology intoskincarecreamsandsunscreens,usheringin aneweraofskincaresolutions.

Thecompany’sdedicationtoinnovation, sustainability,anddiversificationacross industriespositionsMasterMaskerTechnology asaforward-thinkinganddynamicplayerinthe fieldofadvancedbiochemicalsolutions.Their missionistomaketheworldabetterplace throughcutting-edgetechnology

MaximizingEfficiency,Adapting Structure,andEmbracingTechnological Growth

Asaleaderinastartupcompany,Tyler Chengfacedsignificantchallengesand developedstrategiestoovercomethem.The mainhurdlesincludedlimitedresources, evolvingorganizationalstructure,and slowertechnologicaldevelopment.

Resourcelimitationsarecommonfor startups.Tylerandhisteamhadtomakethe mostoflimitedfinancesandpersonnel.It involvedadoptingaresource-efficient approach,settingclearpriorities,and focusingonessentialtasksalignedwiththe company’sgoals.Instartups,individuals oftentakeonmultiplerolestocompensate forthelackofstaff,makingorganizational structureacriticalconsideration.

Efficientresourcemanagementbecame crucialasTylerandhisteamworked diligentlytooptimizetheirlimited resourcesandstreamlineoperationsfor maximumefficiency Theysetclear prioritiesandremainedfocusedon coretaskscrucialtothecompany’s growth.Adaptabilityandflexibilityin arapidlychangingenvironmentwere keytoaddressingthesechallenges.

Startupstypicallyencounter constraintsintechnological developmentduetolimitedaccessto researchandtechnologyresources, especiallywhencomparedtobig corporations.Thisconstraintcanresult inslowertechnologicaldevelopment, potentiallyhinderingthecompany’s abilitytocompeteeffectivelyin themarket.

Toovercomethesechallenges,TylerChengand histeammaintainedalong-termvisionforthe company Theyunderstoodthattheinitialphases ofastartupcanbeslow,butperseveranceand commitmenttoongoingtechnological developmentareessential.Bykeepingtheirsights onthefuture,Tylerandhisteampositionedtheir companytograduallyovercomethesechallenges andultimatelyachievegrowthandsuccessasthe companymaturedandexpanded.

TylerCheng’sPerspectiveonWork-Life Balance

TylerChengopenlyacknowledgesthat,especially intheearlystagesofhisstartupjourney,he prioritizedworkoverachievingawork-life balance,sometimestotheextentofhavingno balance.Hepointsoutthatwhilework-lifebalance isessentialformanypeopleandanimportant lifestylechoice,becomingoverlyfixatedonitcan hinderacompany’seffectiveness.

Tyler’sperspectiveunderscorestheideathat achievingawork-lifebalance,particularlyinthe initialphasesofastartup,canbechallenging.He emphasizestheneedtoinvestasignificantamount ofeffortandtimetobuildasuccessfulbusiness, evenifitmeanstemporarilycompromisingone’s personallife.

Hebelievesthatlifeand workofteninvolvetradeoffs.Ifsomeonechoosesto focusontheirpersonallife, itmaycomeattheexpense ofpotentialfinancialgains, andviceversa.Tyler firmlymaintainsthatthe decisionbetweenfocusing onlifeormoneyultimately dependsonanindividual's prioritiesandwhatthey valuemost.

AdviceforAspiring BiotechnologyLeaders

TylerChengoffers valuableadvicefor aspiringleadersinthe biotechnologyindustry, emphasizingtheneedto becomeatrueprofessional inthefield.He acknowledgestherapid andever-changingnature ofthebiotechindustry, wheretrendsandpriorities canshiftsignificantlyina shortspan.

Hisadviceunderscoresthe importanceoffoundational knowledgeandcontinuous learning.Tylersuggeststhat individualsshouldtakethe timetoacquireasolid understandingofthebasics ofbiotechnology.By buildingastrong foundation,theycanadapt moreeffectivelytothe industry’sdynamic changes.

Furthermore,Tyler encouragesaspiringleaders toidentifyspecificareasof interestwithin biotechnology.Itinvolves findinganicheortopicthat resonateswiththem.Once theychooseaprecisesector, herecommendsimmersing themselvesinresearchand developmentrelatedtothat domain.Thisfocused approachallowsindividuals togainexpertiseandmake meaningfulcontributionsto thefield.

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