Top 10 Most Influential Leaders in Saudi Arabia, 2024

Founder and Chairman Brandship Consultancy

Ziyad Organji

Catalyst for Branding Evolution in Saudi Arabia

LETTER EDITOR’S

Top10

Most Influential Leaders in

SAUDI ARABIA

Top 10 Most Influential Leaders in Saudi Arabia, 2024 Amplifying Business Evolution!

DearReaders,

Astheglobaleconomycontinuestonavigatethroughunprecedentedchallengesandopportunities,theroleof influentialleadersinshapingbusinesslandscapescannotbeoverstated.InthedynamicregionoftheAsia-Pacific (APAC),whereeconomicpowerhousesconvergeandinnovativeentrepreneurshipflourishes,thespotlightturnsto SaudiArabia,anationundergoingrapidtransformationandassertingitsinfluenceontheglobalstage.BusinessAPAC isproudtopresent“Top10MostInfluentialLeadersinSaudiArabia,2024,”aneditiondedicatedtohonoringthe remarkableindividualswhoaredrivingeconomicgrowth,fosteringinnovation,andshapingthefutureofbusinessin theKingdom.

ThecurrentbusinessclimateinAsia-Pacificischaracterizedbyamixoftraditionalvalueswithcutting-edge technologies,resultinginadistincttapestrythatdefinesthecommerciallandscape.Despitegeopoliticaldevelopments andtechnologicalbreakthroughs,SaudiArabiahasemergedasafocalpointofeconomicdynamism,gainingglobal attentionforitsdedicationtodiversificationandinnovation.Theexecutivesprofiledinthiseditionareatthevanguard ofthisrevolutionaryjourney,guidingtheirenterpriseswithresilienceandclarity.

OurcoverstoryfeaturesZiyadOrganji,thevisionaryFounderandChairmanofBrandshipConsultancy,whose strategicacumenandleadershiphavepropelledhiscompanytotheforefrontoftheSaudibusinesslandscape.Through acommitmenttoexcellence,innovation,andclient-centricsolutions,ZiyadOrganjiepitomizestheessenceof influentialleadershipinSaudiArabia.Joinusaswedelveintohisjourney,insights,andimpactonthebusiness communityinourcoverstory.

Inadditiontoourcoverstory,thiseditionshowcasesprofilesofotherinfluentialleaderswhoaremakingsignificant contributionsacrossvarioussectorsinSaudiArabia.FromHosamArab,whosepioneeringinitiativesintechnology anddigitaltransformationarereshapingindustries,toAbdulmajeedAlsukhan,whoseentrepreneurialspiritand businessacumendriveinnovationintheretailsector,andRamiKorhonen,whoseleadershipinsustainable developmentisfosteringeconomicgrowthwhilepreservingtheenvironment,eachleaderbringsauniqueperspective andexpertisetotheSaudibusinesslandscape.WarrisAnsarifurtherenrichesourexplorationwithhisstrategicvision andcontributionstofinancialservices.

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BUSINESS APAC

ZIYAD ORGANJI

Founder and Chairman

Brandship Consultancy

Ziyad Organji Catalyst for Branding Evolution in Saudi Arabia

ZiyadOrganji,FounderandChairmanof BrandshipConsultancy,isaseasonedSaudibrand specialistwithtwodecadesofexpertiseincrafting compellingbrandstrategies.AdistinguishedTED speaker,hehasdeliveredpositivebusiness outcomesbyimplementingcomprehensive brandingservicesforgovernmental,private,and NGOsectorsandMiskLeader2030.

ZiyadstudiedFineArtsandDesign.Hisdesign journeybeganwitharoleinIKEA’sdecoration department.Hethentransitionedintoadvertising, collaboratingwithlocalandinternationalagencies beforediscoveringhistruecallinginbrand building.

In2007,hefoundedhisowncompanywhich becameoneofSaudiArabia’spioneeringbranding consultanciesandasignificantmilestoneinthe industry.Hisentrepreneurialjourneywas complementedbyamaster’sdegreeinmanagement andadditionalcoursesatHarvardBusinessSchool, enhancinghisstrategicprowess.(ESADE LeadershipProgram)

Anesteemedparticipantinthe2030Leaders Program,Organjiisavisionaryandaproactive advocateforcreatingArabiccontentinbranding acrosstheMiddleEast.Hisgroundbreakingbook series,“Eysam,”meaningbrandinginArabic, outlinesthemethodologyofcontentcreationin Arabic.Theseinfluentialworksbecamea curriculumatKingAbdul-AzizUniversityin Jeddahandareferenceinotheruniversities, showcasingZiyad’scommitmenttoeducationand hisimpactonthefieldofbranding.

Asanaward-winningbrandexpert andknowledge transformer,Ziyadcontinuestoinspireandlead, leavinganenduringmarkonthebranding landscape.

NavigatingBrandship’sVisionandBeyond

AstheFounderandChairman,Ziyadplaysa multifacetedroleatthecompany.Hesteersits trajectoryandshapesitsimpactinthefieldofbrand development.HestrategicallyleadsBrandshipand itsglobalteam,developingsomeofSaudiArabia’s mosticonicbrands.Hisvisionaryguidancesetsthe tonefortheconsultancy’sinnovativeapproaches andalignswiththebroadervisionandambitionsof theKingdom.

Ziyadalsoengagesincultivatingthenext generationofbrandingleadersbeyondtheconfines ofBrandship.Heservesasanadvisoryboard memberforleadinguniversitiesinSaudiArabia, contributinghisinsightstoshapetheeducational landscapeinthefieldofbranding.Heparticipates asajurymemberforprestigiousawardssuchasthe MENAEffieandPMA,demonstratinghis commitmenttorecognizingandpromoting excellenceinmarketingandbrandingregionally

Asanentrepreneur,Ziyad’srolesextendbeyondthe day-to-dayoperationsofBrandshipConsultancy Heshapesthecompany’sstrategicdirection, overseeingitsmarketpositioning,internal dynamics,andglobalcollaborations.Hefosters innovationwithintheteam,drivingthe consultancy’scontinuousevolutioninresponseto thedynamiclandscapeofbranddevelopment.

The true challenge & creativity is to do what others consider impossible “ ”

CoverStory

Ziyadalsoshareshisknowledgeandinsightsgained throughyearsofexperienceasapublicspeakeronboth localandinternationalplatforms.Thisdualroleasaleader ofBrandshipConsultancyandanentrepreneur underscoreshiscommitmenttodrivingthesuccessofthe companyandcontributingsignificantlytothebroader fieldsofbranding,marketingeducation,andindustry recognition.

TransformativeBrandDevelopmentinSaudiArabia

BrandshipConsultancyisapivotalplayerinSaudi Arabia’seraoftransformation,dedicatedtodeveloping iconicSaudibrandsthatalignwiththevisionand ambitionsoftheKingdomanditspeople.Inalandscape markedbydynamicchange,theconsultancypridesitself onshapingbrandsthattranscendconventionalboundaries.

Unliketraditionalbrandingagencies,Brandship Consultancydefinesitselfasaconsultancyfirm.This distinctionsignifiesaholisticapproach,wherethe companydelvesintoeveryfacetofbranddevelopment. Insteadofanarrowfocusondesignorvisuals,Brandship Consultancybeginsitsjourneywithin-depthmarket research,progressesthroughmeticulousbrandstrategy development,andculminatesinthepreciseapplicationof theseinsightsintobrandidentity,encompassingnuanced communicationstrategies.

Theconsultancy’sphilosophyisbasedonthebeliefthat brandsustainabilityhingesonclearandconsistentkey messages.Itgoesbeyondmeremarketingtactics;it’s aboutpositioningthebrandthoughtfullyinthemarket.As dedicatedbrandcustodians,BrandshipConsultancy ensuresthattheirbrandsderivemaximumvaluefromtheir investments,navigatingtheintricaciesofthemarket landscapetoenhancetheirpresenceandinfluence.

StrategicBrandingExcellence:FromInsightful StrategytoCoherentCommunication

Brandshipspecializesincorporateanddestination branding,offeringservicesandsolutionstoelevatebrands inthemarket.BrandstrategyisatthecoreofBrandship’s services.Theyuseinsighttoconnectbusinessobjectives andbrandstrategy.Theconsultancydevelopsapowerful propositionforeachbrand,aligningitsexperienceand expressionwiththedesiredgoals.

Thecompanydesignscoherentsystemsto communicatethebrand'spropositioneffectively They craftclearframeworksandrulestoguidethecreative elements,ensuringaconsistentandimpactfulbrand messageacrosschannels.

Moreover,Brandship’scommitmentgoesbeyond strategyandcreativedesigntobrandsustainability. Theybelievethatabrandreachesitsfullpotential whenactivatedinmeaningfulpartsoftheconsumer’s life.Theyanalyzeconsumerbehaviorandmedia preferencesthoroughly,creatingeffectivebrand experiencesacrossalltouchpointsintheconsumer’s journey.

NavigatingChallengesandTransforming BrandshipConsultancy

Asaleader,Ziyadencounteredandnavigatedseveral significantchallengesthatshapedBrandship Consultancy’strajectory Theinitialhurdlewas creatingtherightprofileforhiscompany Astrong portfoliowaspivotal,servingasthefoundationfor subsequentendeavors.Heovercamethischallenge withmeticulousplanning,strategicdecision-making, andmarketunderstanding.

Thesecondchallengewasinstillinghisvisionwithin theteam.Convincingthemtoembracethevisionfor thecompanywasdifficultinitially.Hebridgedthis gapwitheffectivecommunication,ensuringthatevery teammemberunderstoodandalignedwithBrandship Consultancy’sgoalsandaspirations.

Thethirdchallengewaspersuadingclientstotrustthe brandingprocess.Hehadtoshowcasethe consultancy’scredentials,provideeducation,and presentcasestudies.Heexplainedthebranding process,makingitaccessibleandtransparentfor clientstoinstillconfidenceintheirdecisiontoengage withBrandship.

TheturningpointwasVision2030,atransformative periodthatbroughtdramaticchanges.Inthis landscape,businesseshavebecomemoreacceptingof branding’svalueandimportance.Theevolving mindsetfacilitatedZiyad’sendeavors,aligningthe

subsequentphasesofBrandshipConsultancy’sjourneywith theindustry’schangingdynamics.

FosteringaFamilialWorkplaceCulture

ZiyadconsidershisteamatBrandshipConsultancymorethan justcolleagues–theyarehissword,arms,andlegs,anintegral partofthecompany’sidentity.Heembracesafamilial approach,treatingthecompanyasasecondhomeforhisteam.

Thecompanyculturereflectsauniqueblendofflexibilityand respect.Theteamenjoysthefreedomtoworkintheir preferredway,buttheyalsohaveastrongcommitmentto deliveringtop-tierwork.Ziyadmaintainsahighstandardof excellence,ensuringnocompromiseonthequalityoftheir efforts.

Brandshipstandsoutforitsemphasisonhealthypersonaland professionalrelationships.Ziyadrecognizestheimportanceof apositiveandsupportiveworkenvironment.Theteamformsa communitythatthrivesonmutualrespect,collaboration,anda sharedcommitmenttodeliveringexceptionalresults.

StrategicApproachtoBuildingStrong,MeaningfulBrands inSaudiArabia

Brandship’spurposeisto“BuildingIconicSaudibrands.”Asa prominentbrandconsultancyinSaudiArabia,thecompany leadstheindustrywithitscomprehensiveapproachtobrand management.Thepurposeencompassesallfacetsofbrand creation.

Brandship’smissionreliesonthestrategicprocessofbrand creation.Itinvolvesnavigatingcriticalcomponentssuchas brandstrategy,andablueprintthatalignsbusinessobjectives withacompellingbrandnarrative.Thecompanythendelves intoidentitydesign,craftingvisualelementsthatcapturethe essenceofthebrand.Finally,Brandshipensuresasuccessful brandlaunch,theculminationofameticulousprocessthat bringsthebrandtolifeinthemarket.

Ziyad’sSageAdviceforAspiringIndustryLeaders

Ziyadofferssageadvicetoaspiringleadersintheindustry: stayfocused.Headvisesyoungleaderstofocusontheir

expertiseandnurturetheirideasintheright direction.Heencouragesemergingleadersto keepupwiththelatestdevelopmentsintheir surroundingsandindustry,recognizingthe valueofcontinuouslearning.However,he warnsagainstpursuingtoomuchknowledge atonce.Heemphasizestheneedtoavoid stretchingoneselftoothin.Hisadviceisclear: focusisthekeytosuccess.

Ziyad scounselhighlightstheimportanceof ’ strategicconcentrationinadynamicindustry landscape.Heacknowledgesthepotential pitfallsoflosingsightofcoreobjectives.He advocatesforabalancebetweencontinuous learningandfocus.Ziyad sadviceguides ’ aspiringleaders,emphasizingstrategicgrowth andexpertiseinnavigatingthebusiness world.

Vision2030:TransformingSaudiArabia’s BusinessLandscape

Ziyadobservesasignificanttransformationin SaudiArabia sbusinesssector,especially ’ afterVision2030.Beforethisinitiative,the SaudiArabianeconomywasstatic.However, thegovernment sdecisiontodiversifythe ’ economy,emphasizinganentrepreneurial mindset,especiallyinthegovernmentsector, usheredinanewera.

Thisshifthasatangibleimpactacrossvarious sectors,includingnewcompanies.Withan efforttoendorseamorediverseeconomic landscape,businessesexperiencepositive changes,andmanyturnprofits.Vision2030, focusingoneconomicdiversificationand promotinganentrepreneurialspirit,breathes newlifeintoSaudiArabia’sbusinesssector

Ziyadperceivesthecurrentscenarioas dynamicandforward-looking,withmore businessopportunities,fosteringinnovation, andcontributingtotheSaudiArabian economy’sgrowth.Theendorsementofan entrepreneurialmindset,especiallyinthe governmentsector,signifiesamovetowarda morevibrantandsustainablebusiness environment.

” “

Our approach factors three key elements that are fundamental to every brand. Culture, Resonance and Sustainability

Abdulmajeed Alsukhan

The Serial Entrepreneur Behind Leveraging Data and Technology to Revolutionize Shopping and Payments

AbdulmajeedAlsukhanisaserialentrepreneurwithTamara beinghisthirdventure.Previously,hefoundedNana,the largestdigitalgroceryplatforminSaudiArabia,andHabli,an on-demandhyperlocaldeliveryservice.

AbdulmajeedservesastheCo-founder&CEOofTamara, spearheadingthecompany'sstrategicdirectionandgrowth. He’srecognizedforhisinnovativemindsetandabilityto identifymarketopportunities.HeholdsaMasterofArtsin EconomicPolicyfromBostonUniversityandaBachelorof ArtsinFinancialEconomicsfromCaliforniaStateUniversity, Northridge.Hisacademicbackgroundlikelycontributesto hisunderstandingoffinancialsystemsandconsumer behavior.

Tamara:EmpoweringDailyLives

Tamaraisafintechcompanythatoffersabuynow,paylater (BNPL)servicetoitscustomersandmerchantsinSaudi ArabiaandtheGCCregion.Itwasfoundedin2020bythree Saudientrepreneurs:AbdulmajeedAlsukhan,TurkiBin Zarah,andAbdulmohsenAlBabtain².Tamaraisthefirst companytobegrantedapermitbytheSaudiCentralBank (SAMA)toprovideBNPLservicesintheKingdom.

Tamara’smissionistoempowerpeopleintheirdailylives andrevolutionizehowtheyshop,pay,andbank.Tamara allowsitscustomerstosplittheirpaymentsovertimewithno latefeesorinterestcharges,whilealsoprovidingthemwith Sharia-compliantpaymentsolutions.Tamaraalsohelpsits merchantsincreasetheirsales,conversionrates,andcustomer

loyaltybyofferingthemaseamlessandsecurecheckout experience.

Tamarahasachievedthehistoricmilestoneofbecomingthe firstSaudifintechunicornbysecuring$340millionina SeriesCequityfundingroundinDecember2023,co-ledby SNBCapitalandSanabilInvestments.Tamaraplanstouse thefundstolaunchnewproductsandservices,goingbeyond BNPLandtargetingopportunitiesinshopping,payments, andbankingservicesinSaudiArabiaandacrosstheGCC.

Tamarahasmorethan10millionusersandover30,000 partnermerchantsandhasreportedsixtimesannualrunrate revenuegrowthinlessthantwoyears.Tamaraoperatesin SaudiArabia,whereitisheadquartered,aswellasinthe UAEandKuwait.TamaraalsohasofficesinDubai,Berlin, andHoChiMinhCity Tamaraisoneoftheleadingand fastest-growingfintechplatformsintheregion.

Abdulmajeed’sNotableAwardsandRecognition

Abdulmajeedhasgainedrecognitionforhisachievementsin thefintechspace.Hewasfeaturedin“FintechPioneers: AbdulmajeedAlsukhan,Co-founder&CEO,Tamara”and waschosenasoneofthe100MostPowerfulArabsby ForbesMiddleEastin2023.Abdulmajeed’sexpertisein economicsandentrepreneurshipplayedacrucialrolein shapingTamara’sinitialvisionandbusinessmodel.He’s activelyinvolvedinleadingthecompanytowarditsgoals, suchasexpandingitsregionalfootprintandsolidifyingits positionasaleadingBNPLplayer

HOW TO TALK ANYONE TO

EFFECTIVE TIPS FOR HEALTHY RELATIONSHIP

“You’ll not only break the ice, you’ll melt it away with your new skills.” –LarryKing.Inaworldbuzzingwithsocial interactionsreducedtomeretextonscreensandemojis,the profoundimpactofagenuineface-to-faceconversation oftenfeelslikealong-losttreasure.Butwhatiftherewerea guidethatcouldrekindletheflamesofmeaningful communication,offeringacompendiumoftechniquesto notjustconverse,buttodeeplyconnect?LeilLowndes’ book,“HowtoTalktoanyone:92LittleTricksforBig SuccessinRelationships,”appearstoholdthekeytothis revitalization.

AbouttheBookandAuthor

Diveintothecaptivatingguide,“HowtoTalktoAnyone: 92LittleTricksforBigSuccessinRelationships,”authored byrenownedcommunicationexpertLeilLowndes.Witha prolificcareerspanningwriting,speaking,andcoaching, Lowndesbringsawealthofexperiencetothetable.Unveil themysteriesofeffectivecommunicationthroughpractical strategiesandpsychologicalinsightsshehascarefully curatedovertheyears.Whetheryou’reanintrovertrefining yourconversationalfinesseoranextrovertshapingyour communicationstyle,thisbookequipsyouwithactionable adviceformemorableinteractions,makingitan indispensabletoolforpersonalandprofessionalgrowth.

Thisbookisdividedintosectionsmentionedbelow:

● 9waystomakeadynamitefirstimpression

● 14waystomastersmalltalk,"bigtalk,"andbody language

● 14waystowalkandtalklikeaVIPorcelebrity

● 6waystosoundlikeaninsiderinanycrowd

● 7waystoestablishdeepsubliminalrapportwith anyone

● 9waystofeedsomeone’sego(andknowwhen NOTto!)

● 11waystomakeyourphoneapowerful communicationstool

● 15waystoworkapartylikeapoliticianworksa room

● 7waystotalkwithtigersandnotgeteatenalive

Joinusonajourneytouncoverthesecretswithinitspages –secretswiththepowertotransformhowweconnectina worldhungryforauthenticcommunication.

1. 9WaystoMakeaDynamiteFirstImpression

Craftinglastingpositivefirstimpressionshingesonkey strategiesthatprofoundlyshapeinterpersonaldynamics. Amongthese,the“FloodingSmile”standsout—agenuine, welcomingexpressionthatgoesbeyondfleetingsmiles. “StickyEyes,”orprolongedeyecontact,conveysdeep interestandunderstanding.Physicaltouch,likearespectful handshake,forgesimmediatewarmththrough“ThePower ofTouch.”

Psychologicalmirroring—subtlymimickingbodylanguage andspeechpatterns—createscomfort.“TheKiller Compliment,”asincere,specificpraise,boostsself-esteem. Activelistening,withfocusedattentionandthoughtful questions,showsgenuinecuriosity.Maintainingpositivity andhighlightingstrengthsfostersharmony,whilenonverbalcuesenhanceyourroleasaconfident conversationalist.Approachinginteractionsjoyfullyand embracingfungeneratesinfectiouspositivity,leadingto sharedenjoyment.

Masteringthesetechniquesempowersimpactfulinitial impressions,pavingthewayforlastingrelationshipsbuilt onrespectandauthenticity

2. 14WaystoMasterSmallTalk,“BigTalk,”and BodyLanguage

Masteringeffectivesmalltalkinvolveskeyprinciples. Activelisteningisparamount;peoplelovediscussing themselves,sogenuinequestionsandinterestsarecrucial. Maintainpositivitywithsmiles,eyecontact,and enthusiasmforenjoyableinteractions.Findingcommon ground,whetherinbackgroundsorhobbies,buildsrapport. Authenticitymatters—beingtruetoyourselfprevents insincerity.

Respectisvital,especiallywhenopinionsdiffer Avoid interruptionsorbelittling.Ifconversationstalls,seek assistance;othersmightredirect.Humorlightensthemood, butavoidsoffense.Skillfulstorytellingaddsinterest,if relevant.

Nonverbalcuesmatter.Properposture,eyecontact,anda smilehelp.Whilesharingisimportant,don’tmonopolize. Exploretheotherperson’sexperiences.Endpositivelyby

expressinggratitude.Followingtheseguidelines enhancessmalltalkskillsandstrengthens connections.

3. 14WaystoWalkandTalkLikeaVIPor Celebrity

VIPsandcelebritiesemanateacaptivatingaura definedbyself-assuranceandgenuineness.Their poiseddemeanorismarkedbypurposefulpoise, directeyecontact,andareadysmilethatexudes approachability

Conversationswiththemarecharacterizedbyopen, friendlygesturesandattentivelistening,showcasing theirauthenticengagement.Theyexudeinfectious passionfortheirpursuitsandpersonallives, underpinnedbyapositiveperspectiveandboundless enthusiasm.Thisauthenticityextendstotheirattire, strikingabalancebetweenstyleandappropriateness, reflectingtheirkeeneyefordetail.Theircommitment towell-beingshinesthroughself-careroutines encompassingnutrition,exercise,andamplesleep.

Notably,theirexceptionalcommunicationskills, characterizedbyclarityandreceptivity,setthem apart.Theyarticulatethoughtswiththoughtfulness andcomprehendothersadeptly,solidifyingtheirrolemodelstatus.VIPsandcelebritiesilluminatethepath toexudingconfidence,authenticity,optimism,and polishedcommunication,establishingaremarkable standardforpoisedandimpactfulinteractions.

4. 6WaystoSoundLikeanInsiderinAny Crowd

Toeffectivelyconnectwithothers,it’scrucialto integrateinsiderjargonintoyourconversations, displayingaclearunderstandingoftheirworldand fosteringrelatability.Keepabreastofcurrentevents, asdiscussingthelatestnewsdemonstratesyour engagementwiththeworldandcontributesto meaningfuldialogues.Capitalizeonpeople’s inclinationtotalkaboutthemselvesbyasking questionsthatdelveintotheirinterestsand experiences,revealingyourgenuineinterestin learningmoreaboutthem.

Injectinghumorintoconversationscanserveasa powerfultoolforbuildingrapport,thoughit’s importanttostrikeabalancesoasnottoappear

overlyforced.Apositiveandupbeatdemeanorismagnetic, makingothersmoreinclinedtoengagewithyou.By focusingonthepositiveaspectsoflifeandsidestepping complaintsorgossip,you’llnaturallyattractpeople.

Ultimately,authenticityreignssupreme.Attemptingtobe someoneyou’renotiseasilydetectable,sostayingtrueto yourselfisparamount.Embracethesestrategiestoensure youleaveapositiveandlastingimpressiononthoseyou encounter

5. 7WaystoEstablishDeepSubliminalRapport withAnyone

Masteringtheartofbuildingrapportandforgingstrong connectionsencompassesseveralpivotaltechniques.One suchtechniqueismirroring–thepracticeofimitating anotherindividual’sbodylanguageandexpressions, fosteringasenseofeaseandrapport.Likewise, synchronizingbreathingpatternsgeneratesaprofound feelingofconnectionandbolstersinterpersonalties. Employingidenticalwordsandphrasesastheotherperson furthersolidifiesmutualunderstandingandshared encounters.

Unearthingcommongroundthroughsharedinterestsor experiencesservestocementtheseconnectionsevenmore deeply.Skillfullyincorporatingaperson’snameshowcases activelisteningandgenuinecuriosity.Insuitablecultural contexts,physicaltouchcanalsointensifytheseconnections. Ultimately,aheartfeltsmiletranscendslinguisticbarriers, radiatingwarmthandreliability.Byadroitlyapplyingthese techniques,individualscanelevatetheirinteractions,giving risetorelationshipsimbuedwithsignificance.

6. 9WaystoFeedSomeone’sEgo(AndKnow WhenNotTo!)

Toenhanceself-esteemandcultivatepositiveconnections, severaleffectivestrategiescomeintoplay.Offeringgenuine, specificcomplimentscansignificantlybolsterfeelingsof valueandrecognition.Showingsincereinterestintheir accomplishmentsbyinquiringabouttheirpassionsand achievementsdemonstratesadmirationfortheirendeavors. Grantingleadershiproles,seekingtheirinputoncrucial matters,orprovidingundividedattentioncanmakethemfeel trulysignificant.

Utilizingtheirnameduringconversationsunderscoresyour attentivenessandunderscorestheirimportance.Subtly mirroringtheirbodylanguageenhancesthesenseof

connection.Alight,respectfultouchonthearmor shouldercommunicatesaffectionwithout oversteppingboundaries.Injectinghumorinto interactionsfostersarelaxedatmosphereand elevatestheirmood.

Attentivelisteningandrespectfortheirviewpoint arepivotalinreinforcingtheirself-worth.Active participationindiscussionsshowcasesyour authenticcuriosity.Lastly,freelyexpressingpraise andgratitudewhenwarrantednurturesconfidence andfortifiespositiveemotions.Integratingthese techniqueseffectivelycontributestobolstering someone’sself-esteemandoverallwell-being.

7. 11WaystoMakeYourPhonea PowerfulCommunicationsTool

Intoday’sfast-pacedworld,yoursmartphoneisa vitaltoolforeffectivecommunicationand meaningfulconnections.Itsimplifiesarranging meetingswithconcisemessagesproposingtopics, times,andlocations,expeditingresponses,and allowingmessagerefinement.Afterproductive meetings,expressgratitudethroughshorttextsor emails,reinforcingtakeawaysandshowing appreciation.Stayeffortlesslyconnectedby updatingviatext,email,orsocialmedia,keeping othersinformed,andnurturingfutureinteractions.

Yourphoneaidspreparationtoo,asquickonline searchesprovideconversationmaterialbefore meetingnewpeople.Duringdiscussions,it’sa reliablenote-takingtool,capturingkeypoints. Recordingaudioduringpresentationshonesskills, whilefilmingyourselfenhancesnonverbal communication.However,remembertotake breaksforbalance.Setcommunicationboundaries foruninterruptedfocus.Yourphonecanalsomake apositiveimpactbystrengtheningbonds, volunteering,oraidingcharitablecauses, extendingfulfillmentbeyondyourself.Inthis dynamiclandscape,yoursmartphoneisabridgeto efficiency,connection,andpersonalgrowth.

8. 15WaystoWorkaPartyLikea PoliticianWorksaRoom

Navigatingsocialsituationsandbuilding connectionsatpartiesrequireseffectivestrategies. Assessroomdynamicsuponarrivaltoidentify

partnersandavoidawkwardness.Proactivelyintroduce yourselftointerestingindividualsforengagingdiscussions. Nonverbalcueslikeopenbodylanguagecommunicate approachability Activelisteningandrememberingdetails demonstrategenuineinterest.Carryingbusinesscards simplifiescontactexchange,maintainingeyecontactenhances engagement.Preparationiskey,consideringtheguestlist, goals,andconnections.

Choosingbetweenminglingandeatingdependsonpriorities. Politelyexcuseyourselffromunenjoyableconversationsfor betterinteractions.Skillfulintroductionshighlightingshared interestsencourageconnections.Engagingconversationsrely onopen-endedquestions,curiosity,andhumor.Post-party, follow-upsexpressappreciationandinterest.Handling awkwardmomentsgracefullyinvolvesconfidentresponses. Implementthesestrategiestoexcelsocially,optimizeparty experiences,andfosterconnections.

9. 7WaystoTalkWithTigersandNotGetEaten Alive

Whendealingwithdifficultpeople,it’shelpfultoadoptseveral strategiestomaintainpositiveinteraction.First,mimictheir bodylanguageandtoneofvoicetoestablishrapportandcreate acomfortableatmosphere.Additionally,agreeingwiththeir points,evenifyoudon’tfullyagree,demonstratesattentive listeningandrespectfortheirperspective.Avoidingarguments iscrucial,astheycanescalatetensions;instead,seekcommon groundtofosterunderstanding.Whilepolitenessandrespect shouldbemaintainedregardlessoftheirbehavior,it’s importantnottoengageinconfrontationaleyecontactthat couldprovokeachallenge.

Understandingthathurtfulcommentsfromdifficultindividuals arenotpersonalandrefrainingfromtakingoffensecanhelpin maintainingemotionalcomposure.However,ifaconversation becomesoverlyhostileorunsafe,it’sacceptabletowithdraw fromthesituationtoensurepersonalsafety.Bycombining thesestrategies,individualscannavigateinteractionswith difficultpeopleeffectivelyandmaintainabalancedapproachto communication.

Intheclosingchaptersofthisamazingbook,wegraspthetools towieldconversationasanart.Thisbookunderscoresthat communicationisthevitalthreadconnectinghumanity.With theseinsights,weadvancetowardmasteringsociallandscapes, leavingmeaningfulimprints.Letthiswisdompropelyouintoa realmwhereeveryinteractionisachancetoradiate.Embrace thelanguageofconnection,andwitnessitstransformative abilitytocaptivate,inspire,andforgeenduringbonds.

HOSAM ARAB

Revolutionizing Shopping in the Middle East With Innovation Anthem in

HosamArabisaprominentfigureintheMiddleEast’s burgeoningfintechlandscape.AstheCo-founderandCEO ofTabby,aleadingbuy-now-pay-later(BNPL)platform, hehasplayedapivotalroleinrevolutionizingtheregion’s shoppingexperience.

Arab’sentrepreneurialspiritwasevidentfromayoungage. AftergraduatingfromHarvardBusinessSchool,hehoned hisbusinessacumenatMcKinsey&CompanybeforecofoundingNamshi,aleadingonlinefashionretailerinthe MiddleEast,in2011.HissuccesswithNamshi demonstratedhiskeenunderstandingoftheregion’s consumerneedsandhisabilitytobuildscalablebusinesses.

In2019,Arabsawanopportunitytoaddressthegrowing demandforflexiblepaymentoptionsintheMiddleEast.He co-foundedTabbywiththevisionofmakingshoppingmore accessibleandconvenientforeveryone.Tabby’sfocuson Sharia-compliantsolutionsandseamlessuserexperience quicklyresonatedwithconsumersandmerchantsalike.

BeyondhisroleatTabby,Arabisavocaladvocateforthe fintechindustryandathoughtleaderontopicssuchas financialinclusionandinnovation.Heactivelyparticipates inconferencesandevents,sharinghisinsightsand experienceswithaspiringentrepreneursandindustry professionals.

Tabby:ShapingtheMethodsofShoppingintheMiddle East

Tabbyisafintechcompanythatoffersabuynow,paylater (BNPL)servicetoitscustomersandmerchantsinSaudi ArabiaandtheGCCregion.Tabbyisthefirstcompanyto receiveapermitfromtheSaudiCentralBank(SAMA)to provideBNPLsolutionsintheKingdom.

Tabby’svisionistoempowerpeopleintheirdailylivesand revolutionizehowtheyshop,pay,andbank.Tabbyallows itscustomerstosplittheirpaymentsintofourinterest-free installments,onlineorin-store,withnolatefeesorinterest charges.TabbyalsoprovidesitscustomerswithShariacompliantpaymentsolutions.Tabbyhelpsitsmerchantsto increasetheirsales,conversionrates,andcustomerloyalty byofferingthemaseamlessandsecurecheckout experience.

Fintech

Tabbyhasachievedthehistoricmilestoneofbecomingthefirst Saudifintechunicornbysecuring$340millioninaSeriesC equityfundingroundinDecember2023,co-ledbySNB CapitalandSanabilInvestments.Tabbyplanstousethefunds tolaunchnewproductsandservices,goingbeyondBNPLand targetingopportunitiesinshopping,payments,andbanking servicesinSaudiArabiaandacrosstheGCC.

Tabbyhasmorethan10millionusersandover30,000partner merchantsandhasreportedsixtimesannualrunraterevenue growthinlessthantwoyears.TabbyoperatesinSaudiArabia, whereitisheadquartered,aswellasintheUAEandKuwait. TabbyalsohasofficesinDubai,Berlin,andHoChiMinhCity Tabbyisoneoftheleadingandfastest-growingfintech platformsintheregion.

WhatdoesTabbyoffer?

● Flexiblepayments:Splitpurchasesinto4interestfreepaymentswithouthiddenfeesorcharges.

● Sharia-compliant:OperatesunderIslamicfinancial principles,makingitsuitableforawideraudiencein theregion.

● Extensivemerchantnetwork:Partnerswithover 30,000+brands,rangingfromglobalgiantslike SHEINandAdidastolocalfavoriteslikeNoonand Ikea.

● Seamlessuserexperience:Easy-to-useappand websitefacilitatequickregistration,secure transactions,andeffortlesspaymentmanagement.

● Rewardprogram:EarnpointsthroughtheTabby Rewardsprogramwitheverypurchase,unlocking exclusivediscountsandbenefits.

Hosam’sNotableAchievements

HosamArab’sachievementshavenotgoneunnoticed.Hehas beenrecognizedasoneofthe“ForbesMiddleEastTop30 Under30”andoneofthe“Bloomberg50MostInnovative LeadersintheMiddleEast.”Theseaccoladesspeakvolumes abouthisentrepreneurialprowessandvisionforthefutureof fintechintheregion.

WhatisPESTLEanalysis?Whyisitimportant forstartups?

PESTLEanalysisisastrategictoolthathelpsyouanalyzethe externalfactorsthatcanaffectyourbusiness.Itstandsfor Political,Economic,Social,Technological,Legal,and Environmentalfactors.Thesearethesixdimensionsofthe macro-environmentthatcaninfluenceyourbusiness performanceandgrowth.ByconductingaPESTLEanalysis, youcanidentifytheopportunitiesandthreatsthatarisefrom thesefactorsandhowtheyimpactyourbusiness.

Itisimportantforstartupsbecauseithelpsyouunderstand theexternalbusinessenvironmentinwhichyouoperate.Asa startupentrepreneur,youneedtobeawareofthechangesand trendsthatoccurinthemarketandhowtheyaffectyour business.PESTLEanalysiscanhelpyouevaluatethe attractivenessandfeasibilityofyourstartupidea,aswellas therisksandchallengesthatyoumayface.Bydoinga PESTLEanalysis,youcangaininsightsintothestrengths andweaknessesofyourcompetitors,theneedsand preferencesofyourcustomers,andtheregulationsand policiesthatgovernyourindustry

HowcanPESTLEanalysishelpstartupsgaina competitiveadvantageandmarketdominance?

PESTLEanalysiscanhelpstartupsgainacompetitive advantageandmarketdominancebyenablingthemto developeffectivestrategiesandplansbasedontheresults oftheanalysis.Byusingit,youcanidentifythekeydrivers ofchangeinyourexternalenvironmentandhowtheyaffect yourbusiness.Youcanalsodiscoverthegapsandnichesin themarketthatyoucanexploittocreatevalueforyour customers.Moreover,youcananticipatethepotential opportunitiesandthreatsthatmayarisefromexternal factorsandprepareaccordingly.Bydoingso,youcan enhanceyourdecision-makingandproblem-solvingskills, aswellasachieveyourbusinessgoalsandobjectives.

Inthisarticle,wewillprovideyouwithastep-by-step guideonhowtoconductaPESTLEanalysisforyour startupidea.Wewillalsodiscussthebenefitsand challengesofusingPESTLEanalysisforstartups,aswell assomeexamplesofsuccessfulstartupsthathaveusedit. Bytheendofthispost,youwillhaveaclearunderstanding ofhowtouseittoevaluatethebusinessenvironmentfor yourstartupanddevelopeffectivestrategiesandplans.

UnderstandingthePESTLEFramework

Asyouknow,therearesixdimensionsoftheexternal environmentthatcanaffectastartup’soperationsand success.Byunderstandingeachofthesefactors,youcan evaluatetheopportunitiesandthreatsthattheyposefor yourstartupandhowtorespondtothem.Let’stakeacloser lookateachofthesefactorsandhowtheycanimpactyour startup.

● PoliticalFactors:Thesearethefactorsthatrelate tothegovernmentpolicies,regulations,and actionsthatinfluenceyourbusiness.Forexample, politicalfactorscanincludetaxpolicies,trade agreements,politicalstability,corruptionlevels, andpublicspending.Politicalfactorscanaffect yourstartup’sprofitability,marketaccess,risk exposure,andlegalcompliance.

● EconomicFactors:Thesearethefactorsthat relatetotheeconomicconditions,trends,and indicatorsthatinfluenceyourbusiness.For example,economicfactorscanincludeGDP growth,inflation,interestrates,exchangerates, consumerconfidence,andunemployment. Economicfactorscanaffectyourstartup’s demand,supply,costs,revenues,and competitiveness.

● SocialFactors:Thesearethefactorsthatrelateto thesocialandculturalaspects,values,and behaviorsthatinfluenceyourbusiness.For example,socialfactorscanincludedemographics, lifestyles,educationlevels,healthawareness,and socialmediausage.Socialfactorscanaffectyour startup’scustomerneeds,preferences, expectations,andloyalty

● TechnologicalFactors:Thesearethefactorsthat relatetothetechnologicalinnovations, developments,andchangesthatinfluenceyour business.Forexample,technologicalfactorscan includeinternetaccess,mobiledevices,cloud computing,artificialintelligence,andblockchain. Technologicalfactorscanaffectyourstartup’s productdevelopment,servicedelivery,operational efficiency,andcompetitiveadvantage.

● LegalFactors:Thesearethefactorsthatrelateto thelegalsystemanditsrulesandregulationsthat influenceyourbusiness.Forexample,legalfactors

canincludeintellectualpropertyrights,consumer protectionlaws,laborlaws,privacylaws,andantitrustlaws.Legalfactorscanaffectyourstartup’s legalobligations,liabilities,risks,and opportunities.

● EnvironmentalFactors:Thesearethefactorsthat relatetothenaturalenvironmentanditsresources thatinfluenceyourbusiness.Forexample, environmentalfactorscanincludeclimatechange, pollutionlevels,naturaldisasters,andbiodiversity Environmentalfactorscanaffectyourstartup’s environmentalimpact,sustainabilitypractices, socialresponsibilityreputation,andregulatory compliance.

Step-by-StepGuidetoConductingPESTLEAnalysis

ConductingaPESTLEanalysisforyourstartupisnota difficulttask,butitrequiressomeplanningandpreparation. Herearethestepsyouneedtofollowtoconducta comprehensivePESTLEanalysisforyourstartup:

Step1DefinethescopeandobjectivesofyourPESTLE analysis:Beforeyoustartyouranalysis,youneedtodefine thescopeandobjectivesofyouranalysis.Whatisthe purposeofyouranalysis?Whatarethequestionsyouwant toanswer?Whatarethegoalsyouwanttoachieve?For example,youmaywanttousePESTLEanalysistoevaluate thefeasibilityofyourstartupidea,identifythe opportunitiesandthreatsinyourmarket,ordevelopa strategicplanforyourbusiness.

Step2Gatherrelevantdataandinformationforeach PESTLEfactor:Thenextstepistogatherrelevantdata andinformationforeachPESTLEfactor.Youneedto researchandcollectdataandinformationfromvarious sources,suchasonlinedatabases,reports,articles,surveys, interviews,andobservations.Youneedtoensurethatthe dataandinformationyougatherarereliable,valid,current, andrelevanttoyourscopeandobjectives.Forexample,you maywanttouseGoogle/Bing/ResearchReportstosearch forpolitical,economic,social,technological, environmental,andlegalfactorsthataffectyourindustryor market.

Step3AnalyzeeachPESTLEfactorandidentifythe opportunitiesandthreats:Thethirdstepistoanalyze eachPESTLEfactorandidentifytheopportunitiesand threatsthattheyposeforyourstartup.Youneedtoexamine howeachfactoraffectsyourbusinessperformanceand

needtouseappropriatetoolsorframeworks,suchas SWOTanalysis,Porter’sfiveforcesanalysis,orvalue chainanalysis,tohelpyouanalyzeeachfactor Youneed tohighlightthekeyopportunitiesandthreatsthatemerge fromeachfactorandhowtheyimpactyourbusiness.For example,youmaywanttouseSWOTanalysistoevaluate thestrengths,weaknesses,opportunities,andthreatsof eachPESTLEfactorforyourstartup.

Step4Prioritizeandevaluatetheresultsofyour PESTLEanalysis:Thefinalstepistoprioritizeand evaluatetheresultsofyourPESTLEanalysis.Youneedto ranktheopportunitiesandthreatsaccordingtotheir importance,urgency,feasibility,andimpactonyour business.Youneedtoassesstheimplicationsand consequencesofeachopportunityandthreatforyour business.Youneedtodeterminewhichopportunitiesand threatsaremostrelevantandsignificantforyourbusiness goalsandobjectives.Forexample,youmaywanttousea matrixorascorecardtoprioritizeandevaluatetheresults ofyourPESTLEanalysis.

UtilizingPESTLEAnalysisforCompetitiveAdvantage

PESTLEanalysiscanbeutilizedforcompetitive advantagebyenablingyoutoidentifyopportunities, mitigaterisks,andgainacompetitiveedgeinthemarket. Byusingit,youcan:

● Identifyopportunities:Itcanhelpyouidentify opportunitiesthatarisefromexternalfactorsthat canbenefityourbusiness.Youcanusethese opportunitiestocreatevalueforyourcustomers, differentiateyourselffromyourcompetitors, enternewmarketsorsegments,orexpandyour productorserviceofferings.Forexample,Airbnb usedPESTLE analysistoidentifythe opportunitytoprovideaffordableandauthentic accommodationoptionsfortravelersindifferent countries.

● Mitigaterisks:PESTLEanalysiscanhelpyou mitigaterisksthatarisefromexternalfactorsthat canharmyourbusiness.Youcanusetheserisks toanticipatepotentialchallengesorthreats, preparecontingencyplansorsolutions,reduceor avoidnegativeimpactsorlosses,orimprove yourresilienceoradaptability.Forexample,Uber usedPESTLEanalysistomitigatetherisksof facinglegalissuesorregulationsindifferent countries.

● Gainacompetitiveedge:PESTLEanalysiscan helpyougainacompetitiveedgeinthemarket byenablingyoutodevelopeffectivestrategies andplansbasedontheresultsoftheanalysis. Youcanusethesestrategiesandplanstoachieve yourbusinessgoalsandobjectives,enhanceyour performanceandgrowth,increaseyourmarket shareorprofitability,orstrengthenyour competitivepositionoradvantage.Forexample, NetflixusedPESTLEanalysistogaina competitiveedgeinthestreamingindustryby developinginnovativetechnologiesandcontent.

TransformingInsightsintoMarketDomination

Transforminginsightsintomarketdominationisnotan easytask,butitispossiblewithPESTLEanalysis.By usingthis,youcantranslateinsightsintostrategicactions formarketdominance.Youcandothisby:

IncorporatingPESTLEfindingsintoyourbusiness plan:Yourbusinessplanisadocumentthatoutlinesyour vision,mission,goals,objectives,strategies,plans, actions,andmeasuresforyourbusiness.Byincorporating PESTLEfindingsintoyourbusinessplan,youcanensure thatyourplanisalignedwiththeexternalenvironmentin whichyouoperate.Youcanalsouseitsfindingsto validateorreviseyourbusinessplanastheexternal environmentchanges.Forexample,Spotifyincorporated PESTLEfindingsintoitsbusinessplantolaunchits musicstreamingserviceindifferentmarkets.

IncorporatingPESTLEfindingsintoyourmarketing strategy:Yourmarketingstrategyisadocumentthat outlinesyourtargetmarket,valueproposition,marketing mix,andmarketingbudgetforyourbusiness.By incorporatingPESTLEfindingsintoyourmarketing strategy,youcanensurethatyourmarketingstrategyis tailoredtotheneedsandpreferencesofyourcustomers andthetrendsandchangesinthemarket.Youcanalso usePESTLEfindingstomonitororevaluateyour marketingstrategyasmarketconditionschange.For example,TeslaincorporatedPESTLEfindingsintoits marketingstrategytopromoteitselectricvehiclesand solarproducts.

IncorporatingPESTLEfindingsintoyourproduct development:Yourproductdevelopmentisaprocessthat involvescreating,testing,launching,andimprovingyour productorserviceforyourcustomers.Byincorporating PESTLEfindingsintoyourproductdevelopment,youcan

ensurethatyourproductorserviceisinnovative, relevant,andcompetitiveinthemarket.Youcanalso usefindingstoidentifynewopportunitiesorchallenges foryourproductorserviceascustomerneedsand expectationschange.Forexample,Appleincorporated PESTLEfindingsintoitsproductdevelopmentto createitsiPhone,iPad,andAppleWatch.

Byfollowingthisstep-by-stepguideonhowto conductaPESTLEanalysisforstartups,youcangain acomprehensiveunderstandingoftheexternal businessenvironmentinwhichyouoperate.By utilizingPESTLEanalysisforcompetitiveadvantage, youcanidentifyopportunities,mitigaterisks,andgain acompetitiveedgeinthemarket.Bytransforming insightsintomarketdominance,youcantranslate insightsintostrategicactionsformarketdomination. Bydoingso,youcanachieveyourbusinessgoalsand objectivesandbecomeamarketleaderinyourindustry orniche.

HowStartupsHaveUsedPESTLEAnalysis?

Example1:HowAirbnbUsedPESTLEAnalysisto DisrupttheHotel

Industry

InthecaseofAirbnb,thecompanyappliedPESTLE analysistorecognizetheshiftingdynamicsofthe travelandhospitalitysectors.Byanalyzingpolitical, economic,andsocialfactors,theydiscovereda growingtrendinpeer-to-peeraccommodation.Thisled tothedevelopmentoftheirinnovativeplatform, connectingtravelerswithlocalhosts.Airbnb’s adaptability,shapedbyPESTLEinsights,alloweditto disruptthehotelindustry,providingunique experiencesandchallengingtraditionalhotelchains.

Example2:HowTeslaUsedPESTLEAnalysisto BecometheWorld’sLeadingElectricVehicle Company

Tesla,asastartup,harnessedPESTLEanalysisto navigatethecompetitiveelectricvehiclemarket. Throughadeepunderstandingoftechnologicaland environmentalfactors,theyidentifiedarisingdemand forsustainabletransportationsolutions.Thisinsight fueledtheirdevelopmentofcutting-edgeelectric vehicles.Tesla’sproactiveapproach,influencedby PESTLEfindings,enabledittobecometheglobal leaderinelectricvehiclemanufacturing,promoting eco-friendlytransport.

Example3:HowAmazonusedPESTLEAnalysisto BecometheWorld’sLargestOnlineRetailer

Amazon’sjourneytobecomingtheworld’slargestonline retailerwasgreatlyinfluencedbyPESTLEanalysis.By meticulouslyexaminingeconomicandtechnologicalfactors, theyrecognizedthepotentialofe-commerce.Amazon adapteditsstrategyaccordingly,emphasizingconvenience, customerexperience,andefficientsupplychains.This strategicalignmentwithPESTLEinsightsallowedAmazon todominatetheonlineretailmarketandbecomeahousehold name.

ThesecasestudieshighlightthesignificanceofPESTLE analysisforstartups.It’satoolthathelpsidentify opportunitiesandthreatsandguidesstrategicdecisionmaking.Throughthesereal-worldexamples,startupscan understandhowtoleveragePESTLEanalysistogaina competitiveadvantageandachievemarketdomination, muchlikeAirbnb,Tesla,andAmazon.

Conclusion

InwrappingupthisinformativeguideonPESTLEanalysis forstartups,itiscrucialtosummarizethekeytakeawaysand reinforcethevalueofthisstrategictool.Throughoutthis article,wehaveexploredthefundamentalsofPESTLE analysis,itscomponents,andwhyitisessentialforstartups. Wehavetakenacloselookathowstartupscanusethis analysistogainacompetitiveedgeanddominatetheir markets.

ThebenefitsofPESTLEanalysisforstartupsareundeniable. Itequipsthemwiththeabilitytoforeseepotentialobstacles andseizeopportunities,guidingthemtowardinformed decision-making.Itempowersstartupstotailortheir strategies,ensuringtheyremainadaptableandresponsiveto theever-changingbusinesslandscape.However,the challengesshouldalsobeconsideredwhileapplying.

Nowthatyouhavegainedinsightsintothepowerof PESTLEanalysis,itistimetoputthisknowledgeinto practice.StartupsareencouragedtointegratePESTLE analysisintotheirstrategydevelopmentanddecisionmakingprocesses.Bydoingso,theycansignificantly enhancetheirchancesofsuccessinacompetitivebusiness world.

Remember, “PESTLE analysis is not a one-time task but an ongoing practice to keep your startup ahead of the game.”

RAMI KORHONEN

CEO and Co-Founder

Oivan

RamiKorhonen,theCEO

andCo-FounderofOivan, standsattheforefrontofa digitaltransformationcompany committedtoimprovingtheworld througheachproject.Withovera decadeofexpertiseindigitaland cybersecurity,hehasbeeninstrumental inbuildingandmanagingweband mobilesolutionswithafocuson human-centricdesign,development, andmaintenance.BeforeOivan,Rami co-foundedandledIWALtdforover 11years,specializinginagilemobile andwebsoftwaredevelopment services.

EducationalRootstoReach CorporateHeights

TransitioningtoRami'seducational background,heearnedaMaster's degreeinSocialSciencesfromthe UniversityofTurkuinFinland. Focusingonsociology,economics, statistics,socialpsychology,and politicalscience,hismaster'sthesis delvedintotheexplorationofethnic identities.Asanexchangestudent, Ramienrichedhisacademicjourney bystudyingsociologyattheUniversity ofGothenburginSweden(1995)and LeedsBeckettUniversityintheUK (1996).

OivanUnveiled:AForceforGoodin DigitalTransformation

TurningthespotlightonOivan,the companyemergesasadigital transformationforceforgood,driven byamissiontomakeapositiveimpact throughtechnology.Offeringdiverse servicessuchaswebandmobile solutions,UI/UXdesign,analytics, integrations,cybersecurity,cloud,and blockchainsolutions,Oivanhasa globalteamofexpertsservicingclients acrossvariouscontinents.Sinceits foundingin2018,Oivanhasgained recognitionasaprominentplayerin

thedigitaltransformationlandscape,witha commitmenttoclientsatisfactionanda strongtrackrecordofsuccessfulprojects.

ATimelineofSuccess:TheEvolutionof OivanfromInceptiontoGlobal Recognition

Delvingintothecompany'sjourney,pivotal momentsmarkitsgrowth,includingNixu winningthedealtobuildtheinternetinSaudi Arabiain1998.TheestablishmentofNixu MiddleEast(NXme)asanindependent companyin2008andthesubsequent foundingofIWAin2009laidthefoundation forthecompany'sevolution.Notably,the mergerofNXmeandIWAin2019ledtothe birthofOivanin2020.Thecompanyhas expandeditsreachwithofficesinRiyadh, Bangkok,andDaNangin2021,creatinga presenceinsevencitiesacrossfivecountries.

Oivan'sCoreValuesinAction

Oivan'ssuccessisunderpinnedbyits proprietaryEnhancedDistributedTeams model,facilitatingcloseonsitecollaboration andleveragingthescaleofitsinternationally distributedteam.Corevaluesdrivethe company,withafocusonresponsibility, honesty,trustworthiness,andmakinga positiveimpactontheworld.Fellowshipis emphasized,fosteringacultureofrespect, teamwork,andinclusivity.Reliabilityis paramount,withacommitmenttokeeping promises,owningmistakes,andmaintaining transparentcommunicationevenin challengingsituations.Oivanaspirestobe themostinclusiveandenjoyable multiculturalworkplaceglobally,embodying thesevaluesineveryaspectofitsoperations.

WarrisAnsariistheChief

ExecutiveOfficerof MuhimmaDigitalPlatform,a marketresearchcompanyinSaudiArabia.He hasadegreefromMITSloanSchoolof Managementandhasworkedinvarious technologycompaniesbeforefounding Muhimma.HeisskilledinPlatformStrategy andDigitalTransformationroad-mappingand isaCertifiedDesignThinkingProfessional.

HepreviouslyservedasProductsand MarketingManageratNourNet,wherehe enhancedtheoverallprofitabilitythroughthe introductionofcloud,managedIT,security, convergedcollaboration,andIoTin partnershipwithworld-leadingtechnology vendors.HealsoservedasGeneralManager atInformationManagementTechnologies Company(IMT)andMajorAccountManager atFortinet.

Aboutthecompany

MuhimmaDigitalPlatformisthefirst technologyplatformforconsumerinsights andanalyticsintheMiddleEast.Ituses advancedtechnologiesandacrowdsourcing modeltoenableitscustomerstodirectly interactwiththousandsofrealconsumersof theirproductsandservices.Itoffersvarious researchsolutions,suchasbrandresearch, shopperinsights,storeaudits,website usability,andmore.IthasofficesinRiyadh, SaudiArabiaandDubai,UnitedArab Emirates.

Muhimma’sCoreServices:ADeepDive

MuhimmaDigitalPlatformexcelsinthree coreareas:DataAnalysis,MarketResearch, andTechnology.Let'sdelvedeeperintoeach tounderstandhowtheyplayacrucialrolein Muhimma'ssuccess:

1.DataAnalysis:

Muhimmaboastsarobustdatainfrastructure thatseamlesslyintegratesdatafromvarious sourceslikesurveys,polls,socialmedia interactions,appactivities,andeveninternal

companydata.Thiscreatesaunifiedviewofconsumer behavior Theyleveragecutting-edgeanalyticstoolsand techniques,includingartificialintelligence,machine learning,andnaturallanguageprocessing,tounlockhidden patternsandtrendswithinthedata.Thisallowsthemto extractmeaningfulinsightsbeyondsurface-level observations.Muhimmadoesn'tstopatdatacrunching. Theirteamofdataanalyststransformscomplexdatainto actionableinsightsthatdirectlyaddressclients'business objectives.Theyfocusonprovidingclearrecommendations andstrategiesforimprovement.

2.MarketResearch:

Muhimmachampionsauniquecrowd-poweredmarket researchapproach.Insteadofrelyingontraditionalmethods likefocusgroupsorlarge-scalesurveys,theydirectly connectbusinesseswiththousandsofrealconsumerswithin theirtargetaudience.Thisensuresauthenticandunfiltered feedback.Comparedtotraditionalmethods,Muhimma's approachfacilitatesfasterandmorecost-effectivedata collection.Companiescanaccessreal-timeconsumer insightsquickly,enablingthemtoadapttomarketchanges andrespondtocustomerneedspromptly.Muhimmagoes beyondbasicdemographicsorpurchasebehavior.They delvedeeperintoconsumermotivations,preferences,and painpoints,providingnuancedandcomprehensiveinsights thattraditionalmethodsoftenmiss.

3.Technology:

Open-sourceandmodulararchitecture:Muhimma's technologyplatformisbuiltonanopen-sourceandmodular architecture,allowingforflexibilityandscalability This ensuresseamlessintegrationwithothersystemsandeasy adaptationtochangingclientneeds.Theplatformboastsa secureandrobustAPIgatewaythatfacilitatesdata exchangebetweenMuhimma'ssystemandclients'internal systems.Thisenablesreal-timeaccesstodataandinsights, empoweringbusinessestomakedata-drivendecisions quickly.Muhimma'splatformiscloud-based,makingit accessiblefromanywherewithaninternetconnection.This eliminatestheneedforexpensivehardwareinvestmentsand ensureseasymaintenanceandupdates.

Warris Ansari

The Digital Maestro Conducting

Muhimma’s

Symphony of Innovation

a billion clicks to help a billion people