California Lumber Merchant - December 1964

Iltrercha,nt

TUMsER AND IU,IDING ,T,IA'EI,At,s MAGAZTNE OF tHt W6S'--S'NCE t922

FEATURES

FOUNTAIN TRAINS DEALERS IN GLU-LAMS 6

GOOD GUYS DON'T ALWAYS FINISH LAST! 8

HUMBOLDT HOO-HOO STAGES ANNUAL STAG IO

NLIV,IA MEETING AIRS SERIOUS INDUSTRY ILLS I2

PHILIPPINE MAHOGANY'S 3?TH ANNUAI, MEETING I4

WIDE.RANGING RENO RETAIL-WHOLESALE OPERATION I6

CLM'S HOUSE PLAN OF THE MONTH 18

LASC PALM SPRINGS MANA,GEMENT CONFERENCE 2:2

LOS ANGELES HOLDS FALL CONCAT 25

BRUSH INDUSTRIAL'S sOTH ANNIVERSARY 30

BOSSES HONORED AT "COMPANY NIGHT', PARTY 34

PLYWOOD DEMAND EXPECTED TO CONTINUE UP 36

NEW LUMBER YARD-NURSERY COMBINATION 38

SAN JOAQUIN CI,UB HOLDS CONCAT 56

Publlshor A. D. BeU, Jr.

Managlng Dilltor

David Cutler

Advertlslng Productlon Manager

Jerry Hlckey

Clrculatlon Dopantrnent

Andrea Friese

Publleherr BeproEontatlvoa NORTIIER,N CAIIT'iOBNIA

Max Cook, advertlslng and news. 4Z) Market Street, San Ftanclsco, Callfornla 94111, Phone Yukon 2-{t97.

SOUTETBN CAIJFOBNIA

Olo llay, advertlsing and news, 4Ul West Slxth Street, Los Angeles, californla 90014, Phone MAdlson 2-4ffi5 or MAdlBon 2-0670.

PACIrIC NONTITWEST Peto Xla'Ior, adverusing and news, Termlnal Sales Buildlng, Portland, Oregon 9rt205, Phone CApitol 7-4993.

EDITORIAL OFFICES

THE CALIT'ORNIA LUMBER

MERCHAtim ls publlshed monthly at 112 Weet Slxth Stroet, Los Anrolo.. Ooltfornla 00014, Phono MA-illsoi 2-4566 ot MAdlton 2-0020 bv Callfornia Lumber Merchant, Iric. Please address all correspondence to office of publlcauon. Second-class postase rates Pald at Los AngelCg, Caufornla. Advertl8lng rates upon request.

SubrcrtDtlon Bates-U.S.' Cana4-a' Mexlco-and Latln Amerlca: $4' one vear; $7 - two Years. Over' s€as:-t5-on€ year; lE-two Yeala Slnsle coDies 50 cents, Back copleS ?5 Cente -when avallable.

Chance of A.tdress---Send subscrlption olders and address changes to Circulation DeDartment, Callfornta tnmber Merchbnt, 4Ut West sl,lth St.. tos Angeles, 'Calif. 9O014. Inl cltide addre-ss lirbel from recent issue Dlug new address, zone number or- zip code.

R,eDrint ServlcoeReprints, preDri-nts, cover folders (in both black and white and color) on California Lumber Merchant articles and advertisins are available on request witFln the month of issue. eontact our editorlal offices for informatlon and prices on any quantity.

THE CALIFORNIA LUM. BER MERCHANT is an i,nd,ep end ent mag azi,ne published rnonth@ for those tnernbers of the lumber on'd' bui,liling materi,als tndustri,es uho need, and, want factunl, &ccur&te news ond d,n obiecti,ae onalUsis of eaents anil prod,ucts of concem, to them.

ALL ROCKPORT BEVEL SIDING

ls Foctory Seoled

\Torking in the rain? He could be, because this Redwood siding repels water; will not absorb moisture. It's factory-sealed with \7oodtox. The advantages of water-repellent rrearmenr are widely recognized, since moisture is the greatest single cause of problems with wood sidings. Euery piece of Rockport Bevel Siding is now treated with \Toodtox: and at no extra cost. Its a substantial extra value, enabling the Iumber dealer to offer his customers a premium Redwood at competitive prices.

SO WHO NEEDS SUNNY WEATHER

EDITORIAL

The Redwood Pqrk Proposol

You have been reading much in these and other pages recently about the National Park Service proposals to establish a Redwood National Park. We think it is ahout time to sum up and get down to cases.

Why, after all these years, has S'ashington just now decided to break the back of the redwood industrl' and cripple the econom'r' oI California's North Coast?

Don't the politicians know that private timber owners for more than 50 years have cooperated with conservation groupsparticuiarly the Savethe-Redwoods League and the State of Californiato preserve adequate and outstanding examples of superlative stands of old-grou'th redwood? l)on't thev know that I00.000 acres, of rvhich almost 60,000 acres is old-growth redwood, is already in the state redwood parks system? Don't they knou' that most of the majestic pure redwood forests otr alluvial flats are already preserved, and that California Redwood Association members are even no\ r rvithholding {rom logging 8,000 acres o{ particularly scenic land. on which taxes are being paid, awaiting their incorporation ir-rto the state parks system? What other major resource in the countrY has been preserved in this proportion? And what group of timber owners has cooperated to this ertent with conservationists and the state?

Don't yon think Washington bureaucrats have some inkling of the damage that would be done to the economy of the redu'ood region if their plans bear lruit ?

We suggest thel are rvell aware of these far:ts.

Now we assume that the good people oI the Save-the-Redwoods League, the Sierra Club, the rlarden clubs and other conservation groups also know these facts. They nru.s, be aware that most of

the private timber areas are in tree farrns, raising a perpetual crop for future generations, and are being managed and protected under the provisions of the Cali{ornia Forest Practice Act. which was initiated and supported by the state's timber owners. They m.zrsf 'be aware that development of present parks is needed. not further aquisition. 'Ihey musl be aware that recent government pulilications have ignored the great accomplishments of redwood re{orestation. As a result we can only assume that groups supporting a Redwood National Park must be either naive cr misinformed. If the former. then apparently a handful of utopians have used half-truths to mislead their membership and the public. If the latter, it would seem that the misinformation has come from federal sources. Demonstrably the timber owner and th,e timher and sarvmill worker are doing their best to get ihe facts before the public.

The facts lead to only one cont:lusion. Either th,e utopian idealists or somebodl. back in Washington has an axe to erind. We don't krrow who it is or why. But whoevei is behind this ill-conceived scheme would do well to weigh all the facts beforc he cripples an industry that has taken practical steps to perpetuate the forest economy for the benefit oI all, while acting to protect th,e finest examples oI these magnificent giants.

This dangerous proposal will not be stopped by propaganda {rom self-interest groups-the citizens of the North Coast, the timber owlers, the lumber' fratenrity, and that portion of the public which understands the economics involved. It must, and can only be stopped on the lloor of Congress (or in committee) by u fully informed citizenry.

When the time comes we shall ring the tocsin. \\'ho will answet that alarm?

$ g0th YEAR U

OF SERVICE TO RETAILLUMBER DEALERS AND INDUSTRIAL USERS

We wish to thank our manyfriends who have made possible any success we may have achieved in our 30 years of service to the industry.

1965 will be the beginning of our 4th decade of servicing the Southwestern area. It is our sincere wish that we may be permitted to be of further service, not only to the users of wood products but also to our community, our state and our nation in following the teachings of The Golden Rule.

Brush

Specializrng inApplacbian and, Nortberu. IIardnMs -Ilonduras fuIalngan!Pbilippine,Mlabogany-Teakq,nd, otbr Imported. I:Iardnwds

Quality Sugar Piru and, Pondcrosa Pine

$esgon'B @reotingg to Eou gUI

Industrial Lumber Co.

THIS STOP lN THE olant tour is where lumber is received, stored, and graded. Dick Lloyd is explaining the significance of combination numbers in laminated timbers. Individuals (not pictured in sequence) attending this first session included: Bob -hffrey, Wally Lingo, Sun Lumber Co.; Lowell Kolb, Hursell C. Faukner, Lew Merrill, Mullin Lumber; Dick Rhodes, Paul Partain, Ken Barnes, Ken Hash, Consolidated Lumber; Hal Hamilton, Woody Williams, Hammond Lumber; Billy Hammer, Wendell Stoltz, Richardson Mill & Lunrber; David Cutler, managing editor, California Lumber Merchant; lim Reynolds, Reynolds, Buker & Associates.

Trains

HE OI'POltTt'\lTY TO SELI. lanrirrated timbcrs is oftt'n 6i-.st:d lx'r'artse the salesman is utisure o{ himself rccommending a chartge flonr tr naltirnbcr or conr, t'rsiorr from 'ct(lel lo

It's consen'atilt'ly cstimated that dealers can incrr':tst' their timber lrusiness lry 50 percent if the,v know whert antl where lo r"t',,mrn"rrd laminated limbers. 'fhe dealer also -qtands to int:reast'his sale of other u'oocl products sittt't' ht' lrill likel,v get thtr r:omplete lumht'r or<ler rvhen he shon's thc ('ontractor hou laminatt'd timbers catt btl suhstitutc<l {or steel at a corrsiderable sar'' ings in cost.

SCARFING (}PERATION

PR00UCES a precision finger joint that is 90% as strong as the wood itself. When two pieces were joined without glue, it was impossible to separate them even with several people pulling on each end. lt is estimated that at least 5,000 lbs. pressure would be required to separate them.

Since Ed Fountain Lumber L'ompanv sells Lam-Loc Timbers erclusively through lumbt,r dealers- it is necessarv that Founluin kcep dealer salt.smen inft,rmed of lhe potential o{Iered by laminated timbers and help them in er,ery r.ay possible to der,clop sale,.. Whilc Fountain has consistently prolided product in{ormation to dealers, architects, and contractors, it n'a,s felt that a great amount of business was beirrg lost to other products u'hich do not have thc advanlage,s of laminatecl timbers. To remedv the situation" Fountain has estalrlishcd a frce training prosram wht're dcaler salesmen are sivcn thorough schooling on laminatc<i timbers.

It starts rvith an inlroductorv ses,.ion whert' Dick Llor-d. Forrntain's lamirrated timlrer specialist" presrnts the advantages of the producl oler otht'r materials. Such items a-s the rclative strength of steel and rvood. fire characteristics of the tn'o prod-

BEFORE THE LAMINATED TIMBER is shipped, a meial tag showing its order number, size of timber, length, and an insoection certificate are attached to the end of the timber so the inspector will find the information, Lloyd explained

In Laminated Timbers

ucts, building code requirements, what to look lor when ordering laminated timbers, how to fill out the order form, etc. are discussed in detail.

This is followed by a guided plant tour where the salesmen see the product being mannfactured. The tour is completely laid out with sipps indicating significant activities. Lloyd discusses each of the steps in the manufacturing process and visitors are encouraged to ask questions about specific operations. Every operation that requires quality control inspection is also identified. Eightet'n separate inspections take place during the normal manufacture of a timber.

Once the office procedures required in starting the job (calculating the requirements, setting up the job, ordering the necessary lumber ) are covered, the tour moves outside to the lumber receiving and storage department. Here. the salesmen are shorvn how the lumber is stored and checked {or quality. The lumber is then sorted by a Fountain development edge sorter and again, inspected for grade. The lumber is then surfaced and checked {or moisture content by an automatic, electronic moisture meter. This meter marks any lumber with red or blue dye which is considered higher or lower in moisture content than the particular order being processed at the time. lt's important to usn only lumber which has the same moisture range so srvelling and shrinking are consistent wilh all laminations.

The next step in the tour is trimming the lumber to length and selecting the lots rvhich will go into specific timbers. The lumber is then scarfed in a special machine rvhich first saws the fingers of the joint and then {ollows with precision knives which produce a cut held to within .008 of an inch. The tour then moves to the glue storage and mixing area. This operation is highly controlled to insure glue consistency. The next step is the quality control laboratory where several tests art: conducted throughout the day to insurt: consistent quality. Records are kept of these tests and they are reviewed regularly by American Institute of Timb,er Construction inspectors. The inspectors work random assignments to insure all quality control procedures are rigidly followed.

Next step is gluing the lumber and placing it into the laminating presses. The glue is spread at a uniform thickness, not to be over .005 of an inch after pressure is applied.

Casein glue is used for interior timbers or where there is not a high moisture content. Resorcinol-pheonal glue is used for

(ContiriuL'd on Page 66)

IIMBER HAS just been removed f rom the laminating press. You can see where the glue has been pressed out between the laminations. The timber is left to cure overnight and then surfaced to remove all glue surplus and trim the timber to size. Tolerances of l/16" are maintained over the complete length.

LUI{CHE0N SESSlot{ F0rL0WS tending have an opportunity plant tour. Those atto talk among them-

selves and ask questions. Lloyd with a general discussion period.

E0 F0UNIAIN, SR. (right) explains difference in appearance grades which have no relationship to the strength of the timbers.

TheBoyshore Lumber Co. stor/, OR . . Good Guys Don't Always Finish Last

HIS IS NOT a story about merchandising with its loss leaders, selfservice personality and electronic brain. Rather, and re{reshingly so, this story is about a yard that really hasn't noticably changed since it first opened its doors for business in September, 1939.

We speak of the Moncure {amily, and of Bayshorc Lumber Company at 175 Bayshore Blvd. in San Francisco. This fine old firm was established on what was then the edge of the bay by S. W. Moncure and his wife, Gladys Thomson Moncure. Edward Toloski, present manager of the business, made it a threesome when he left H. S. Thomson to help open the yard.

At that time. Moncure and Toloski rubbed elbows with another fine old lumber firm, Hobbs Vall Lumber Company, which then operated a cargo and distribution yard directly behind Bayshore Lumber. Although the Hobbs Vall yard is long gone, and the bay at their back door long since filled with rock from the San Francisco Mint excavation, Moncure and Toloski still like to reminisce about the Hobbs Wall gang next door, and believe it or not, crab fishing and duck hunting right in back of the yard!

Actually, in tracing the history of Bayshore Lumber we discovered the fact that Mrs. Moncure's family had been in the lumber business in San Francisco since 1874, when her grandfather, J. H. Kruse, opened a yard and mill on 23rd Street. Mr. Kruse died in 1935, but his name is still well known to the trade under the present banner of Ricci & Kruse Lumber Co., now out at Hawes and Armstrons Streets.

Besides her grandfather, Mrs. Moncure's father, the late H. S. Thomson, was also

Il|.E GAI{G THAT makes the wheels of this unioue operation turn: Ed Toloski, S. W. Moncure, Rav Toloski, Frank Ryan and Don Wilson at top ieft.'Office and. small store (top righD suits Toloski just fine. Eusiness was built on real service and- superior quality in the truest sense and customers have responded with almost unbelievable loyalty. phvsical disadvantages of this 25 year old yard (ctnter, teft) are apparent, little or no parking, tiny store and narrow frontage hemmed in by warehouses on either side. Nevertheless, a score of fine old lumber firms have vanished from the San Francisco scene while Bayshore Lumber continues to do business at the same old stand. Because of narrow aisle (center right) nearly all lumber is hand stacked. Inventorv is of better than average quality and is handled with metlculous care. You don't hardly see lumber handled this way anymore (lower lef0 bui that's the way thev d0 it here, for 25 years now-and still soins jtrons. Just. abolt every available inch of the ylrd-is used. Lumber is tallied when stacked so desir6d lencth can be pulled with minimum of fuss (lower right-photo).

in the retail lumber business in the city. Mr. Thomson started the business in 1907, just after The Fire, and was running two retail yards out of Missouri Street at the time of his death in 1949.

Sol Moncure came into the lurnber business via a different route, though. After graduating from U.C. at Berkeley, Sol chose banking as his pro{ession and moved to New York City where he went to work for the Chase National Bank. Everything was going just dandy, then the Depression hit. "I'd saved a {ew bucks," Sol told us, "so I went to Europe for six months figuring it would blow over by then."

Needless to say, when Sol exhausted his funds and returned to New York to find guys peddling apples in the streets and vets marching on Washington, he could see that he had made a slight error of judgment.

'oGo West, Young Man" seemed like pretty sound advice at this point, so he returned to Berkeley and was lucky enough to get a job as a carpenter on the Edwards

Field Stadium-"snd damned glad to get it. too." he recalls. So that's how the banker ended up in the retail lumber business. We mentioned earlier that there was Iittle appreciable change in the business since it first began, and that's right. Moncure started the firm with a real desire to serve the smaller builders and industrials with superior quality merchandise, and that's the way it is today.

Moncure and his staff have brrilt up an almost unbelievable loyalty (in this dar and age) with their customers. Bargain hunters are politely told to go elsewhere because their business is not geared to this type of trade.

Whether this folksy, friendly philosophy would work elsewhere is o{ no consequence to us here. The important thing is that it's worked for Moncure, Ior 25 years during which time a score of fine old lumber firms have left the San Francisco scene.

Good guys don't always finish last after all !

Order any combination of these 19 different hardboards frorrr your Weyerha,errser representative

Just about anything your customers need in hardboard, Weyerhaeuser makes. Check the list above.

Generally these panels are available on combined orders with other Weyerhaeuser building materials.

Consolidated buying saves you money on freight. Reduces handling time. And your accounting is

streamlined with one order. one invoice and one source of supply.

From a few panels to a car load, you can order any combination of Weyerhaeuser hardboards from your nearby distributor or distribution center.

Or if you would like additional information, write us at Box B-32, Tbcoma, Washington.

B. Weycon-Utility P.nel

6. Weytone Plank-Prefinished 6. Weytone-Prefi nisted Panel 7. Standard Porforated Weytcx 8. Tempered Perforated Woytex

11. VeeGroovePlankStandard 12. Deep Striated Standard

13. "U" Groove fempered 14. Shallor Shiated Iempered 16. "U" Groove Suiatod TemDrred 16. Prime4oated Temeered

18. Primo4oated "U" Groove Stri.ted Iempcrod

17. Primc.Goated "U" oroove Tenpored Stri.ted lempcrod

19. Weybase Underlayment

Big Annual Stag

UMBOI,T HOO-HOO Club 63, producer of the big Annual Stag Day in Eureka, staged its seventh big outing at the Baywood Golf & Country Club in Eureka, on October 2.

Co-chairmen were Sam Witzel, R. H. Emmerson & Son, and Chuck Shamis, Durable Plywood. A near record 91 golfers show,ed up to do battle on the beautiful Baywood links. and an estimated throng of 250 lumbermen attended the banquet and evening's hijinks.

Winners in the handicap low gross division included: Ned Davis, Joe Wright, Ed Kovacovich, H. Cooper, T. Mintey, I. Isackson and B. Collier.

Jack Crane took top honors in the low net division, followed up by Don Metcalf, G. E. Anderson, Tom Gray, B. Cook, W. Briggs, B. Collier, B. W'eber, Sam Witzel and C. Nicolas.

Winners in the Calloway included Bob Heup, D. Bertrum, J. Johnson, T. Carstensen and A. Harness.

Club president Bud Peterson, GeorgiaPacific Corp., did a masterful job as ticket chairman, as did Dave Davis who handled the reservations, and Jack Allenby who chairmannecl the publicity committee.

Swedish BIRCHBOARD

(Note the Arfesio Door od ocross the poge. Artesio is the exclusive licensee for BIRCHBOARD for flush doors in the Greoter Los Angeles Areo-) THE NEWEST AND FINEST, genuine Birch focing, PRICED NO HIGHER THAN MOST ORDINARY HARDBOARDS. Superb for doorskins, poneling. Only genuine birch is used noturol birch color (ivory), unbleoched.

On obrosion tests performed by unbiosed testing loborotories* SWANBOARD BIRCHBOARD proved up to 40% more resislont lo obrosion {hordness iesl) thon either Sondolwood or Oil Tempered Hordboord, This meons:

O Doors point withoul priming

o One coot is usuolly enough

o Ponel slock grooves beoutifully. coLn be printed withouf ony surfocing work

*Colifornio Testing Loborotories Inc., 8/24i64 rNc.

NEW IOCATION:

8500 Wilshire Blvd. Beverly Hills, Colif. Phone: 557-4650

DOOR MANUFACTURERS NOTE: Exclusive licenses to monufocture flush doors of BIRCHBOARD ore ovoiloble in severol ooen territories. Conioct AMSCAN for detoils.

HUMB0LDT CIUB PARIYReid & Wright's Jack Allenby (top left) and Jack lvey of Pacific Fir Sales. Top right it's Tom Gray of Calif. Redwood and low net winner Jack Crane. Ticket gal (see inset) Ann Heistuman, Van De Nor and Dant & Russell's Hank

Dreckmann. Cal-Pacific gang in force (lower lef0 Dick Harmer, Lon De Long, Gary Attaway, Gene Pickett, Jim Mac Innes and Larry Turner. Club prexy Bud Peterson (lower right) of GP Samoa, James Redwood's Jim Beny and Frank Blagen, resident manager of GP.

Sweden's scintillating new performer is looking to serve ylu...

S\A/EDISH

BIRGHBOARD

Quality Swedish Hardboard panelled doors are now available to serve the needs of the American builder. To prove the quality features of this fine Swedish import, abrasion tests on the Birchboard facing, report that the door skin withstands almost twice normal wear and tear, than other quality hardboards. For strength and beautyremember the Swedish beauty...BIRCHBOARD.

HIGHEST QUALITY FEATURES:

r ONE COAT PAINT COVERAGE

r SUITABLE FOR NATURAL FINISH

r ECONOMYVERSATILITY AT COMPETITIVE PRICES

NLMA Meeting Airs Serious lndustry

mI. HE recent NLMA meeting in Phoenix brought to light many of the ills plaguing the industry. And believe us, they are serious.

The formation of the Western Wood Products Association-an amalgamation of the WCLA and the WPA-has occasioned individual and industry disagreement as to the functions of the national and the regional associations.

We compliment the cool heads who suggested the formation of COIN (Committee on Industry Needs). This 25-man group of industry leaders appointed five subcom' mittees of five men each to study various aspects of the relationship between NLMA, National Wood Promotion Program, and the regional associations. Until the recommendations of this group are acted upon by the NLMA and other affected groups, ..!{g can oxpect only a watered down version of the very efiective NWPP to be con' tinued.

We deplore the interruption o{ this and other industry programs by what we can only describe as pig-headedness, jealousy and misunderstanding-due mostly to the lack of efiective communication-between industry leaders as well as between stafi personnel of the various associations. We

l,tARK T0W1{SEI{0, president of the National lumber Manufacturers Association, urged lumbermen attending NLMA's annual meeting to take a more active part in the association affairs and tind out more about what NLMA is doing to promote industry's objectives that benefit all.

National Wood Council Also Meets

|ALIFORNIANS will be interested in

U the fact that the National Wood Council, meeting November 7, in conjunction with the annual meeting of the National Lumber Manufacturers Association, heard reports on local level wood promotion activities from Bernie Barber of the Fresno Lumber JACS; Al Bell of the BaY Area \liood Council, and Jim Cooper of southern California's Wood Information Bureau.

This hnril-hitting sl.ory expses with no holils barreil the serious blund'ers now taking place in our inilustry. It is atwther in our continuing series ot exclusiae on-the-spot neu)s stories couering ma,jor industry euents.

hardly dare hope that the "industry leaders,t' manufacturers all, will recognize the existence and availability of distributors and users of their materials as members of their team.

The meeting also heard, in no uncertain terms, from Fred Davis, head of the New York State Association of Building Inspectors, and chief building inspector of Garden City, N.Y. He outlined the abuses existing in his and neighboring communities with respect to fraudulent grade marking (see other stories in this issue), which results as a consequence of inadequate strpervision of lumber grading agencies because com(Continucd on Page 86)

The gathering, whose membership and purpose were outlined in our July issue, was genuinely impressed with the remark' able job being done in southern Califor' nia by the Wood Information Bureau. This operation was fully described in an interview article published in our March issue. It seems destined to set a pattem {or local level wood promotion throughout the nation and Canada. Jim Cooper got a richly deserved standing ovation at the concltrsion of this presentation.

Bernie Barber briefly described the annual, highly-successful mill woods trip for architects, engineers and building officials, arranged by the Fresno Lumber JACS.

Al Bell outlined the progress being made by the Bay Area Wood Council in providing a selected list of specifiers with an all inclusive Wood Information Book.

At this same meetinS, Earl Cox, O'Mal' ley Lumber Company, Phoenix, described the unusual exhibit and demonstration ar' ranged annually by the Arizona Wood Council to educate the public to the ad' vantage of wood over other building materials.

Also shown was a "Handy-man" film,

one of a series of 13 developed by the Pittsburg Lumber JACS, which is being shown on local educational TV stations.

Last, but not least, Leo Gable, general representative of the United Brotherhood of Carpenters and Joiners, and a resident of Long Beach told of the organization and operation of the Carpenter Apprerrticeship Program and contests, and pointed out ways that industry could cooperate {or mutual benefit.

The Hoo-Hoo Advisory Committee, chaired by Hoo-Hoo International VicePresident Al Bell, and recorded by HooHoo Executive Vice-President Bob Holder, and held immediately following the \\'ood Council meeting, brought recommendati<;ns (among many) for a 'oKnow-How" package plan for local Hoo-Hoo Clubs to be distributed by International Hoo-Hoo.

Holder described changes to be expected in forthcoming issues of the order's publication "Hoo-Hoo Log and Tally," designed to become a true medium for interchange of ideas among lumbermen for the benefit of their clubs and the industry. It is our opinion that the Log and, TaIIy will become a valuable tool not only for program chairmen, but for all lumbermen.

Chairman Tom Gallagher, of the Southwest Pine Association in Albuquerque, liew Mexico, with Secretary Bernie Hartung of National Lumber Manufacturers Association, are to be congratulated for a fine agenda, ably presented.

Future issues of the Mercharut will analyze some of these programs in more detail for the benefit of our readers.

COLU M BIAS HARDWOOD PLYWOOD

IS

NOW

TECO TESTED

You don't accept softwood plywood without a testing agency stamp so protect yourhardwood market by requiring agency tested hardwood products. Columbia Plywood Sales Companynow ofiers TECO Tested Hardwood, certified by this nationwide testing laboratory to meet the high quality and exacting standards of each grade. Certified Hardwoods assure uniform specifications and continuity of standards.

MAKE YOUR NEXT ORDER OF HARDWOOD CERTIFIED , BE SURE YOU'RE GETTING WHAT YOU SPECIFY AND PAY FOR!

QUALITY

=5-d

Look for this nationally recognized Grade stamp. It certifies that core, face. back, and glueing have been expertly checked and tested to meet grade specifications. Major Code-writers and local building inspectors all recognize thei TECO-Tested seal as the mark of a qualified and experienced independent yrlywood grading inspection agency.

FORMERLY: WILLAMETTE PLYWOOD SALES COMPANY

COLUMBIA PLYWOOD SALES CO.

HOME OFFIGE: 1110 STANDARD PLAZA, PORTLAND, OREGON 97204

Philippine Mahogany Meeting

The 37th annual meeting of the Philippine Mahogany Association, Inc., was held immediately preceding the National Hardwood Lumber Association convention in New Orleans in mid-October.

Representatives from leading Philippine mahogany importing firms throughout tlle United States and Canada met to review the activities of the association during the I963-L964 year, to discuss matters of mutual interest and to elect new officers and directors.

Prime topic of discussion at the meeting was the proposed changes in the NHLA grading rules for Philippine mahogany.

In view of the fact that the Philippine producers had asked for more time in which to study the changes and Japanese producers had indicated reservations about some of the propoeals, as well as the fact that some of the association members questioned the application of some of the changes, it was recommended to the NHLA rules committee that action be deferred

nl n5

pending further study. Subsequently, the proposer of the changes, who was not a member of the Philippine Mahogany Asso' ciation, withdrew his request for consideration by the NHLA, so no action was taken on the proposals at the NHLA meeting that followed.

USE OF THE TERM

I Dependable

I

I Specified lengths readily available, end-sealed with wax.

Rogge Lumber Co. of Bandon, O regon produces 4,OOO,0OO feet of dimension lumber a month. For the fulf story on its availability to you, contact: DON

a brief of the

Highlight of the meeting was talk by Robert Gerrish, president Mahogany Association, Inc., which repre' sents the importers of African and Ameri' can mahogany. During the past years there has been some conflict between the two associations regarding the use of the term o'mahogany." Mr. Gerrish stated that his organization was still very much interested in matters concerning nomenclature and would still strive to see that the name was protected, but he also outlined various promotional plans that the Mahogany Association had for their products and invited mutual cooperation where possible. The mernbers of the Philippine Mahogany Association underscored their intention to see that the rulings of the Federal Trade Commission regarding the use of the term "Philippine Mahogany" were followed by the trade pledged to cooperate with the Mahogany Association in seeing that there were no violations.

OCEAN FREIGHT RATES

Other matters discussed included the ever-present problem of ocean freight rates from the Orient, current conflict between the Philippines and Japan concerning the re-measurement of logs, changing trends in imports, changes in duty efiective the lst of January, 1965, and promotional work being carried on by the association.

W. A. Howe, Mahogany Importing Company, South Pasadena, Calif., was elected president for the 1964.1965 year. R. H. Winde, Jr., Winde-McCormick Lumber Co., Boston. Mass.. was selected to serve as vicepresident. George D. Scrim, Robert S. Os. good, Inc., Los Angeles, Calif., was reappointed executive secretary-treasurer.

ETECTED DIRECTORS

Elected directors for the first time were L. H. Stanton, Jr., E. J. Stanton & Son, Los Angeles, Calif.; and Douglas Dayton, J. H. Monteath Co., New York. Reelected as directors were: A. de las Alas, Philip pine Lumber Producers' Assn., Manila; L. B. Culter, J. Fyfe Smith Co., Vancouver, 8.C., Baron Drewry, Wood-Mosaic Industries, Louisville, Ky.; C. P. Fernandez, Nasipit Lumber Co., Manila; B. M. McLean, General Hardwood Co., Tacoma, Wash.; J. M. Soriano, American-International Hardwood Co., New York; H. S. Thompson, Insular Lumber Co., Philadelphia, Pa.; and Messrs. Howe and Winde.

supplies dimension lumber from ROGGE LUMBER CO., owners of the coast's only completely covered storage

and loading area

year-around supply of "dry-storage" dimension lumber.

FASI five-day delivery by barge lrom Oregon to Southern Calitornia.

base paint.

Far-Ranging Reno Retail-Wholesale Lumber Operation

f\ ETTING THE FAMILY PORTRAIT

V of Rav Peterson. Sr.. and his two sons, Ray Jr. and Bob, in this article proved no little chore, but we had heard that the Nevada Wholesale Lumber gang moved around like a bunch o{ supercharged quarterbacks, so we persisted.

First trip through it turned out to be the opening of the Nevada deer season (strike one). Second trip it was the Shriner's convention in Phoenix (strike two).

Third trip we got 'em though, and what follows is the result of a thoroughly enjoy-

able interview with this fine old Reno lumber family.

First of all. the name Nevada Wholesale Lumber Co. is somewhat misleading because the Petersons also operate one o{ the leading retail building material yards in Washoe County. Bob Peterson runs this end of the business while his brother Ray commands the wholesale division of the business.

Bob, through his retail division, has had a hand in the building of every conceivable project you could name-including the new

family-owned Broadway Armso a 42 urit" two bedroom luxury apartment building at 500 Broadway in Reno.

Ray's shiny new five Kenworth truck {leet is well known to dealers throughout the state of Nevada as well as northeastern California. In addition to the lumber part of it, Ray's wholesale division is also a jobber of Johns Manville, U. S. Gypsum and Pionite products, as well as doors, sash, nails and steel products.

Ray, Sr. ? Well, he first put on his spurs (Contlnaed on Page 88)

SIREEI'S EYE YIEW of Nevada Wholesale's big showroom (upper left) whicir fronts of heavily-travelled Hiehwav'40. Wholesale office is just visible at far lef:t. Here's the crew that makes the wheels go 'round: Ray Peterson, Sr. (center at upper right) with sons Bob-and Ray. A Mammoth Lumber & Supply truck (second row, left) loads out in the rear of the wholesale office. Reno area is somewhat unusual, in

that all large yards such as Nevada Wholesale operate both retail and wholesale divisions. Much wholesale business is LGL as Nevada yards on a whole are small, many even lacking mechanical handling equipment. Nevada Wholesale is also a jobber of JohnsManville, U.S. Gypsum and Pionite Plastics products as well as doors, sash, nails and steel products (second row righ0. Lots of undercover storage area

here (lower left) because winter in the Sienas is a mean animal. Yard covers three acres right across the transcontinental main line and because of lreight rates, much lumber comes in rail out of Oregon. One of Ray Peterson's five new Kenworth trucks (lower right) in from an 0regon backhaul after serving dealers in northeastern California. These rigs also roam the entire state of Nevada.

Announcing YINYL-PANEL,the latest paneling innovation

from Evans'. paneling w th a tough vinyl surface that won't fade, chip or crack and is a cinch to c ean Paneling with sales stimulating decorator colors and finlshes that will beautrfy walls anywhere: in offices, homes, apartments motels and mobile homes. Cascade (A), Walnut (B), Rippletone (C)' and Honeycomb (D), are patterns now being manufactured as standard production items Hundreds of custom patterns availab e. Produced 4'x 8' in 1 8-, 3 16- and 1.14'thickness, smooth or U-groovcd. For more informat on write: Evans Products Company, Fiber Proclucts Division ' P.O.Box 651, Corva//is. Oregan

CALIFORNIA LUMBER MERCHANT Plan of the Month

by HIAWATHA ESTES

These excellent house plons ore for sole os ore Mr. Estes populor Plon 8ooks. Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Esles house plon column oppeors in mony publicotions in the West. Use the coupon on this poge for informotion without obligotion.

I HIS OUTSTANDING three bedroom home has been planned for both a small budget and a small lot. Here is really an exciting example of what can be accomplished in a design of less than a thousand square feet. The more one studies this home the more convinced they become that there is an unusual amount of comfort, convenience and livability concentrated in this well planned design.

One of the more outstanding features of this house is its dramatic and striking exterior design. The highly appealing exterior relies heavilyand handsomelyon the use of wood, glass and brick. The front porch and step are brick as is the low planter extending {rom the porch, across the front of the house to the carport.

The right side of the carport consists of a deep storage wall where we have located two wide storage closets, a closet for the location of the washer and dryeror laundry trayand a water heater closet. Perhaps you have different ideas as to how you prefer to utilize this generous storage space.

Open planning has been utilized to make this plan appear as large as possible. The dining area at the front of the kitchen is completely open to the living room. This area is further tied together with an open beam ceiling. Typical ceilings have ,been specified for the remainder o{ the house.

No kitchen can truthfully be called modern today unless it has built-in appliances. This kitchen has the usual built-ins plus a dishwasher. To more centralize the plumbing installation and economize in construc-

Please send me complete information about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan books.

tion costs, the sink has been located on the wall next to the bath.

The bath offers an enclosed tub with sliding doors and shower. The water heater is only a few feet away so there will never be a long wait for hot ,water. A combination ceiling fixture consists of a light, fan and heater.

There is an abundance of wall space in all three bedrooms for arransement of furniture.

GALENDAR

DECEfiIBER

Black Bart IIoo-Hoo Clnb l8l-December 5, Annual Christmas Party, Vichy Springs, Ukiah.

Loe Angeles Hoo-Eoo-Ette Club &-D,ecember 9, Christmas party and meeting, Yankee Pedlar in Toluca Lake.

Peninsula Hm-Hoo-Ette Club 7-Ilecember 11, Christmas Party, Thunderbird Hotel, Millbrae.

Loe Angeles IIoo-Hoo Club 2-December 11, Christmas dinner party, Lakewood Country Club.

Los Angeleo Iloo-Hoo-Ette Club l-December 14, Christmas Dinner meeting, La Villa Basque.

Sacramento lfoo-Iloo Club l09-December 16, Dinner Meeting, Country Club Lanes.

San Francisco Eoo-IIoo Club 9-December 1$ Aanual Christmas Party, luncheon and entertainment for the kiddies, St. Francis Hotel.

Oaklurd foo-Ifoo Club 8$-December 21, Annual Christmas Parby, Villa Peluso, Bob Gerhart and John Skov co-dtairrnen.

JANUARY

Srcrenento IIoo-Hoo Glob l09-I.nuar:t 15, Dinner Meeting, Cristie's EXbow Room.

Oakland Eoo-Hoo Club 39-January 20, Ice Ilockey Nite, Paul Gaboury chairman.

Ilumboldt Hoo-IIoo Club 63-January 26, Fourth Annual Ifoo'Hoo Celebrity Night and Concat, Eureka.

LASC at Palm Springs

co\l\11..\'l's lt{\(;l\(;,rll rlr,. \\r\ v Ir'r,m "S,' r,'irllr t.rrj,,r'r.,1 il tlli: \('iu' to "'l'his is the lrt'st u'e Iiavt't,rer attenrlt'tl" contirrrre to comc in from thr' l,umber Association of Soutltcrn Ctrli forn ia's srtt't'essf ttl 14th anrrual manag('ment t'on[t'rence.

Hcld at Palm Springs. the mt'eting dren mort'tharr 100 ]umlrel industrt couplt's u'ho r:ame to enjol lhe ohvious tlelight-s of the dest'rt resort attd. more importantlr'. to pick upr the kin<l of fonvard-thinking busine-.s tcchniqut's that are t'-*st'rrtial to -.urvival in todav's r'ornpt'titive markets.

Association ert-'r:uli'r,t' vp. Wat'rre Oartlrer said much of tht' strccc,.s of the conr,t.ntion was drrt' to the lrrogram arrrl hertce to rrhat he t alled. "atr otttslattding program

tornurittrt'."' (,lrailt'rl lrr- I)t'rrrris S. (lilt'lrrist of l'acific Fir SIL'-*. the otht'r' t'omntittt't' mernlrt'rs wt're Janres G. \luvrrald. Sarrta Ana l,rrmlrt'r Co.: \\'arren Ii. Lindsar'. l-irrdsar' l.rrmber Co.: Richar<i Lloyd, l.tl Fountain Lumber (lo.; John Lipani.Welerhaeuser ( )ompanl : ltichard F.. l''ret'marr. So-Cal lluilding \laterials (.o.. Int'. anrl Tom Srrpplc. Sun l,urnlrel Co.

The t'orr ft'rence olicttt'd with Prcsident King,storr \{r,Kee's brief t:ommettts on t}re I)rogress nradc b,v tlu' assncialiorr rluring thc past ycar. Of particular signifit'ancc is the increast' irr memlrcrship showrr by the association; rvht'reas, thc trt'nd in associations generally is downrvard.

(Cortlirrued on Paga 90 )

PATIENT TRAINMEN Don Dayen and Tom Supple invaded the Palm Springs meet in RR clothes. Claimed to still be waiting for last spring's train trip that was cancelled. Good luck, boys!

BETWEEN BUSINESS SISSI0NS at the Palm Springs conference was swim and sun time for E. L. Newkirk (top left) and Kingston and Veva McKee.0perating the "LASC Express" (top center) are Don Dayen and Tom Supple. That's freight inspector Ralph Hill just below checking the cargo. With eyes downcast (top row) is low gross winner Charles Jenkins next to (top

right) Francis 0'Sullivan who won the Duffer's Trophy, a statue of Pan. Talking around table (second row left) is an unidentified guest, Harry McGahey and his wife and Bernice Newkirk. Watching tennis match are (right) Rusty Barr and Mrs. James Maynard. Ed Altschuler lectures from board (third row left) to Newkirk (back to camera), Bruce Donley, in shorts,

$itu

and James Easterly. New president Denny Gilchrist with group at center, Janies Maynard and his wife and right, Denny's wife. Back handing the serve is Maynard and tennis partner Daryl Bond. Bending over the books at a morning business meeting is a part of the class. Announcing the winn.ers (bottom row) is Norton Hathaway. At lower right, Bob Sievers.

or

available

Bruce.Ply exclusive!The warm, natural beauty of wood enhanced by the patented Bruce finish

Infra-red baking and pressure impregnation give Rruce.Ply paneling a finish that resists scratches and attracts customers. Professional installers and weekend carpenters both appreciate this extra-durable finish, a Bruce'Ply exclusive, because it practically eliminates the danger of damage during installation. Contact your Bruce.Ply distributor.

Paneling illustrated is Bruce.Ply Harvest Pecan, one of 30 species

grades

rnerno:

Redwood Pqrk Opposition Grows

Firm opposition to the Redwood National Park proposal has been expressed by the North Coast Timber Association in a letter to the National Park Service, according to Fred Landenberger, association secretary-manager.

The finest remaining stands of virgin old growth redwood are already preserved in state parks, Landenbergei i'eiterated. Therefore, any additional stands preserved would be seeond rate in character and not truly deserving of national recognition, he added. Our industry ofiers assurance to the State of California of adequate opportunity to make minor acquisitions felt to be necessary to round out existing park programs, he emphasized.

"We believe that there must be a balance between park preservation on a portion of the redwood lands and commercial operation or use of most of the redwood lands." he said. ooThis balance should have as one of its goals the economic stabilization of the local communities."

There is an urgent need for more development of additional recreational facilities on the public lands that we now have, the association representative declared, in first priority over acquisition of much additional land for parks.

Referring to the economic analysis portion of the National Park Service report, Landenberger stated that there is the inescapable conclusion that the proposed park, particularly the largest plan, will have far greater economic afiect on the local area than is indicated by the report. 'oWe feel most strongly", he emphasized, "that the economic section of the report is of insufficient depttr" that it contains data on forest valuation which cannot be iubstantiated, and that it leads to conclusions relating to the timber industry which cannot be established by proof or competent evidence."

_ Referring again to the forest valuation data in the report, Landenberger concluded by saying that there is difficulty enough in explaining the admittedly complex procedures involved in ipplication of the ad valorem tax system to timber properties. It is generally agreed among those knowledgable in foresi valuation piinciples, he said, that timber has singular and unique characteristics as taxable property.

For further information on how fii 'iPecial automated highioi,"a'milling, gluing and finidning equiPment can serve Vour -Particular needs - Please iontait our rePresentative' todaY.

The North Coast Timber Association consists of the major forest products industries of Humboldt and Del Norte counties of Califolnia. The group is organized for the purpose of promoting efficiency in local government and study oi taxation problems oI the forest industry.

New Diqmond Nqtionql Store

Work has been started on Diamond National's new retail building supply center on Cohasset Road in Chico. It will replace the store and lumber yard at 4th & Cherry Streets, destroyed by fire last year.

The modern redwood, brick and glass structure will provide 5,000 square feet of air conditioned shopping area with an additional 6,000 square feet of retail warehouse space for pre-cut lumbero plywood, doors, moulding, and related items. 12,000 sqrurre feet of covered lumber storage will be provided in the 132,000 square foot paved area adjacent to the retail facilities. Completion is scheduled early in January, 1965.

Diamond operates 47 retail building supply centers in northern a_nd central California, 3 in Idaho and Washington and 30 in the New England states. The company has a total of 47 plants in the U.S., Canada, and Western Europe, engaged in the hanufacture of packing and printing paper, molded pulp prepackaging: paperboard, papermaking machinery, automated- p".t "gi"g 1yrt.*., matches, lumber, plywood, consumer and industrial wood pioducts.

Invesling In lmoginolton ono Reseorch To Eenelil lnduslry

'l{ESTERil FOREST PR(IDUCTS, C(}.

Los Angeles Fall Concat

T OS ANGELES Hoo-Hoos welcomed a U quartet of new kittens into the order witlr traditional festivities at the October meeting of Club No. 2. The dinner meeting and golf tourney was held at Palos Verdes Country CJub.

The kittens initiated at the session were Don Smith and Glen Chasteen, both of Koppers Co.; John Holdridge of Tarter, Webster and Johnson and Anno W'illison of Oregon-Pacific.

Newly-elected President Ken Kenofiel, just back from a 'round the world vacation which included a stop.ofi in Japan for the Olympics, headed-up the 9-man degree team lor the initiation ceremony.

Following dinner, the club viewed a color film on the Indianapolis 500 auto raceo

During the afternoon's golfing session, club secretary Don Johnson copped low net honors, and president Kenofiel took home the low groas trophy, as well as tle cup for the first flight low net. Bill Hanen took second place in the first flight.

In the second flight, Charlie Strait took first place honors, with Ed Hughes running him a close second, The "Hacker" trophy went to Doug Maple.

PAUL SINK SAYS:

H00-H00 DE0REE IEAilI (top row) initiated four ne-w members at the meeting..They were: (center left, L-R) John Holdridge, Anno Willison, Glen Ghasteen and Don Smith. Don Jewett (right at center right)

chats with Marshall Meyets. Crawford Lumuer's Lloyd Webb and Jean Parrish iat lower left) with Stan Swafford. At head table (lower right, L-0 are Charlie Nelson, John Lipani, Ken Coleman and Ken Kenoffel.

ATLAS LUMBTR

COVERS THE MARKETS OF THE w-ORLD

fo, domcstic and, impwted, IIARDWOODSall specics custom milling facilitier and, a modern, yrd, witb completc inumtory Sugar & Ponderosa Pine

Old-Growth Douglas Fir . Alaskan Yellow Cedar Wltolesale On$!

Production Stqrts ot Rocklin Millwork

l,,tilr,,r -illr.-ll)ililjr!r'r,'l ( ll rtri,l l',1,'r { l'.rr, rtzzi lt.rt, ir.,r,'l ,'. l'-1, i ,, I lri,, -rrl,-,r,,1 ,,1 llr, l,rr-rt','-,rr,,i i' ol llt,. lrlrrttl. _*r

I it,' i lttr,' I'i:trrt ,.rjil ,1,r'r:rll rr' ii,,, i.iirr \iiiirt,,ti'. irrr'.. i'.(1. li,,r li. 1i,,, k.lirr. t ;rlit,,r rri;r. l)r,,,lrrr'li,itr,,f.Ltt.lo.k i. irllr':rrlr rrn,l,,tr.lrr rrrrtl ttt,,ttl,lirr;t ( rlltillllr('t'l i: ('tll r('r)ll\ l,, irr:-l irr-lall,',1. 'l'lrr' ;,llrrrl rrill 1,rr',lrr,'c ,ttt -l,r'k. r rrl lo llrrsllr rrr,irrlrlirrgs trrrrl (r I I'irr, .lr,,l,. [-i1rti1,rrr,'rLt ltoLt.,rl irL llr,' tr,'tr ll].(](lo :r1. ll. l,lrrrrt itrlttrlr': .t -irr!lr' lin,' t'i;r. l'r llrirrrl,rr .rrl ,11:. ,ii':rl rrrr, lrirrtlr. ir 2i(r \lirlli.,,rr ttr,,rrl,l,'r- ir '.['ttrrr,'r' r'(':ir\\ :urri lr \ltrll'rrr lr rlirt,r.

Compony Nome Chonge

\\'iillrrrltl,'l'lrrr,,,,ri 5itlr'r (l,rtrtl,ittrt irr l),,t.llurr,]. Ot,':.l,,rr ltitt I'r'err Itttiunlrl (.,rlrrrrtlriir ltlrrr,,,,,1 5llr,. (.orrrf irrrr. 1,r'r'rirlr.rrl liir'lrartl liirrtl,' irrrr,,lrn, r'rl.

Irr lt'poltirr3 llrr' .rritllr liirrtlr, .l r'('ss('(l llral rro ollrtr' ( onrpulr\ llrarallcli.lils rrill 1,,' t'llr. ttrl. "l),rlilir'.. Itorlrrrls. scrr ict', 1r,',,1rlr'.,,ttt tt,l,ltts';rrr,l 1,lt,,rr,'rrrrrrrl'r'r'rcrrririrr trnlltiur!,'rl-" ltt' sttrrl. 'l'lr,' rr,'l titlt' ir irrltrrrlt'rl l,' t'slitl,lish l s('J)lrllr irl, rrlilr Ilrlrt lill ntorr'Irrllr irrrlirirl,'lltc rltiort. lrrorltrll: lrirrrrllt',1 l,r llrt'{ilrrr. 'l'ltt'r'ortt1,itttr,,ri!irutllr. utrrl ttrrtil t.r't'ttllr. lrar] 1,,,,,rr it.-r,ciultrl rrith jtrsr orrr' lrlorlrrcl lLlllt,rrrglr il lrlrs l,et,rr r'( l)r'(':{'rrtinLl lttrirr, lllttt ,,rt,' 1,lrtroorl ptorltrt irrg r',rtttllrrrr itr ()tt'!l,,rt.

Western Wood Compoign

\\ r'sltr rr \\',,otl l)r',,rlrrcts \ssotialion'. ltXr.r lrrlrr,r'li.irr9 r'lrrrrpiri3rr rrill t,,olr nrakt'it* irl'lr',ttiurrr,itlr -,,,rt.,,f,i,,rrli,r. l,rrilrl,'r'corrlrirllor'. 1,r,,f,'t.i,,rtltl. t,'r'lrrrilrtl. ( olrslnr)('t ltr,l sp,,, ial1r rrraelr zirrts. Itrrr'p,,.r' l't'ltin,l ,'u, lr lun,l-lritlirrr.l irtlrtlli.r,rrrcrrl js l sirr!.lr'trtitttlr',1 orrr' '-.r'll ttt,rr' \\ r'sttrrr l,r,,rl It,,rittr'ts. sil\r li. l'.. \lulr,rll ,rr ltrlr .t lisinr.: rir'1rr t ttttlnl rllilnag('f

'l lr, l()(r.-t , lttllritigrr i- ir -ll'ur- ll-,ll),'li,,rr r'llrir'l l,'alltl 1,, lLilri,'ring llrt rrltirnatt"irt ;rcrrr'ltltliorr ol llrl rrlrr lr,,rn,.. r','lrr,,,lr'lirrg. ht'lrr \ ( ()nsllrrllirirr. sr',,rn,l lrolll(. irn(l rlo'il-r,,rrlstll' rnirrktl..

l)itll lrrrrl 1,,tr',,'l ,,I tlri' ".r'll ttt,,r,' Itttttl,,'r'" lrrrlllrrrr is tlrt, rlcrcloptttt nt ltrrl rli.lrilitrliort ,,l ,llttllr ltirl: iurrI l';rlkrrlr nralt'rill t,r 1rt',rr irir' lrurrllt to irr,lir irlrrll rlisltilrttlols itrrrl rrrtrrrrrfittIttrt't:' :ttlt's cJl'r,t l..

CAI,IFORNIA LUMBER MERCHANI

THE R0CKLIN MILLW0RK 0orrrpany s new mill has already gone into production produr;ing stock and rnoulding. Principals are tsob Plunkett and Peter 0. Pascuzzi,

:f.?

Better for the Lumber Industry Buildinss 'MN

_re

Comnucnon c0. for ys the cosf of conventionql buildings

There's no need fo put up o lot of money when you selecl Sqn Antonio pole'conslructed builHings. These sfurdy, qtlrqctive structures, mode with pressurelreqted poles, will lqst for 3O yeors or longer, ond ihey're sofe ogoinst eorthquoke, wind ond weqlher hqzqrds. Our designs meel oll building code requirements.

maximum protection at minimum cost with

FOR AN ESTIMAT coll

Fronk Ruggieri

UNderhill 5-1245

NORTHERN DIVISION

Hwy. 99 W. One mile south of Willioms, Coliforniq

P.O. Box 837 Areq Code 916/473-5381

tEI 0uR Elr0tlttERI WITH Y(}UR DESIO]I HEI.P Y()U PR()BI.EMT

Pioneer of pole construction, Son Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our sfoff of engineers will be hoppy to help you design the building thqt best suits your porticulor needs.

I All buildings engineered ond designed by licensed civil engineers

Vlnsuronce role considerobly less-yet lull coveroge

VAll poles cemenfed fo o depfh of six feet

V Neyer needs poinfing-won'l rub off on clofhes

VNo odor

SOUTHERN DIVISION

13231 E. South Streel

Arlesio, Colifornio

UNderhill 5-1245

SPruce 3-4503

LAwrence l-0489

Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing io suit your budgef

Flexible design 120' X 300' sliding door building is eosy to work ond con be closed for dry stock storoge. pl

This is q view of Son Antonio's Northern Colifornio plont in Willioms, Colif. Worehouse, ofiice ond covered pool-pofio were oll conslrucled wilh rigid poles.

soFrwooDs... By the lift or the Carload

No Supply Problems HereWe Operate Our Own Mills

We're specialists at Crawford Lumber. No fancy imports or exotic species. Just softrvoods-as much or as little as you need. Hard-to-beat prices, too. There's never a problem getting what you want, when you want it. We own our own mills in the Northern California timber country. For direct shipments, just give us a call. You'll have it the next day. For LCL orders, we stock a diversified inventory of more than tuo mi,Ilion f eet of prime softwood at our Long Beach distribution yard. Pick it up, or we'll deliver it to your yard or job site. Relax and let us take over your problems -we'll assure t}:.e fastest seruice you'ue eaer had!

Brush Industriql's 30th Anniversory

Brush Industrial Lumber Company, one of the principal hardwood concerns in the Los Angeles area, will celebrate its 30th his staff have been user with imported and domestic hardwoods o{ all species and all west coast softwoods. During all these years this outstanding firm has operated by the principle of the Golden Rule. Business has always been conducted through leeitimate channels oitrade on a wholesale basis only.

Pictured here are Jack Brush, president of the firm, and Joe Williams, the seneral sales rnu.rug"t. Both men arewell known throuehout the industy in the west and have been in lumber sales. remanufacture and distribution all their lives.

"As we start our fourth decade we pledge to continue our same policy of 'Quality and Quantity Absolutely Guaranteed' so that we can always furnish the 6nest in wood products to the trade," Jack Brush affirmed.

More than two million feet of prime stock is available for L C L shipment at all times. Direct car shipments and truck and trailer delivery are also constantly on the ready line.

Quolity Progrom Aids Deoler

The American Hardboard Association has launched an extensive promotional campaign designed to assist dealers to make sales of American-produced hardboard products.

The campaign is bringing to the attention of builders, architects, industrial users and the general public the "Quality Approved" plus-features found only in American-made hardboard.

These include:

Broad product lines. AHA member companies produce a wide range of specialty products, including wood-grain finished, textured, per{orated, die-perforated, decorative and exterior siding products.

Top-grade products. The "Quality Approved" seal found only on American-made hardboard assures the purchaser that he is getting hardboard which conforms to the specifications.

Dependable supply and prompt, sure delivery are assured from domestic hardboard manufacturers, who also offer their customers technical serviees, proven research and product development, and sales assistance.

American hardboard has won consumer acceptance and buyer confidence through the advertising programs of the individual mernber companies, and the promotional efiorts of the association and its members.

All member companies of the association are cooperating in the "Quality Approved" program.

anniversary starting the new year 1965.

For the past 30 years, Jack Brush and servicine the lumber dealer and industrial

TW() MEt{ WH[) have made the company slogan of doing business by the golden rule mean what it says, Jack Brush (top) president of Brush lndustrial and Joe Williams the general sales manager. Company is celebrating its 30th anniversary.

Have you seen our whole lamily album of

BY JACK DIONNE

unanu A FAMous coLLEGE pRoFEssoR quote one of the leading r atomic energy scientists of America-a man at the top oI our recent atomic investigations and discoveries-as saying that within several years we will be curing cancer with atomic energy. Think of that! Why, if there is even a chance that this is true, then all the dangers attendant upon the discovery and introduction of the , atom to the world, are hardly deserving of fear or consideration in comparison to this promised blessing. For a cure for cancer is today the world's greatest physical need. And this great atomic authority says that in a few lears it will*be a fact.

J

So let us quit fearing atomic energy from the damage it might create in war, and look forward to the priceless blessings that can come from it in time of peace. Anyone would rather die from an atom bomb than from cancer. So let the atomic energy search go forward with the blessing and assistance of every right thinking man.

The imagination of man has the horizon of experience; and beyond experience or nature man cannot go, even in imagination man is not a creator. He combines. He adds together. He divides. He subtracts. But he does not create. He cannot think of a color that he never saw. He cannot imagine a sound that he has never heard. He cannot describe a taste" that he has not experienced. Man does not create-

o'Eloquence is logic on fire," said Lyman Beecher. Someone made a statement the other day that was very appealing, he said that the world with her present great problems is not so much in need of great political and civic leaders, as of great orators. He spoke truth. Churchill, one of the greatest orators in this world's history, would not have been one-tenth as effective during World War II, had he been less than the mighty man of incomparable thoughts and ,words. Amazing, isn't it, what kingly words can do for a people in time of crisis? Much that,passes for oratory_ is merely argurnent-declamation. Oratory is sornething far different; it is the impassioned outpowing of a human heart-.

An orator's words are the instinctive servants of his heart and mind. Persuasion sits upon his lips. A true orator idealizes the

real, fills the gallery of the imagination with statues and pictures perfect in color, enriches the brain, ennobles the heart, and quickens the conscience. Milton was a great genius who firmly believed that the lips of a true orator are touched with Promethean fire. He speaks of the o'Eternal Spirit who can enrich with all utterance and knowledge, and send out His Seraphim with the hallowed fire of His altar to touch and purify the lips of whom He pleases." It is that sort of an orator that the world needs right now to lift our great spirit high once more.

Stephen Girard, ,rr" L""aJ, of lirurd*College, was not only a philanthropist but also a philosopher. The story goes that a friend asked him what he would do today if he knew he would be dead tomorrow and he answered: _t *"TU plant a tree!"

Heard,another philosopher the other day predicting that scientific man will always find a defense against any weapon that comes along. He said that in the beginning we had to protect ourselves against a club, so we devised a shield. There came a bigger club, and we made a bigger shield. And so it has always been right up to the development of great guns. Always we devise a protection. And so we shall against atomic bombs, he said. He quoted a man as saying: "f can't be happy when the world is so frightened of the atom bomb." And he said he answered: "Why can't you? Why make it unanimous?"

And the great bard, Uo-J., ** "*U for the definition of man, replied: "MAN IS AN ANIMAL THAT WRITES."

Roy Gaither, r r"*J. ,,rroi"r-Jr,, or,l" oia, "Regardless of the changes that take place in business there always remain unchanged and undimmed the eternal verities of eharacter, honesty, integrity, truthfulness, fidelity of purpose, and loyalty to trust." And so they shall always remain as lights to guide the free peoples of theworld'

Someone offers a mighty good piece of advice on how to make a speech. He says: "Be sure you have a good beginning, a strong ending, and that you keep the two as close together as possible."

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Sqn Fernondo Club's Holloween "Compony Night" Porty

A Hallowren theme was the highlight of A Sut, Fernando Valley Club No. 6's o'Company Night" party, staged at the Sportsman's Lodge in Ventura, Calif. in October.

The annual get-together drew a crowd of more than 100 Los Angeles area lumbergals and their bosses, co-workers and friends for dinner, drinks and dancing to the Starr Gallo Quartet.

Orinda Hazen headed-up the committee that produced the big show, assisted by Mary Williams, Donna Dean and Bobbie Christensen. Lois Jones, president of the club. was on hand to greet guests.

BOSSES NIGHT C0NFAB-(all ohoto identif ications are from left to right) (1) The Fir & Pine gang, Art Reeves, Joanne Richter, Bjorn Haugen, Rene Lester and Bob Richter. 0) Aborigine's Bill Knudsen congratulates Sweepstakes winner Anne Murray as the gang from Roy Forest Products look on. (3) Peter Svenkerud, 0scar Furnes with Don and Dawn Brown of Owens-Parks. (4) Burbank Lumber's Russell Mullin with Betty Shoener of Far West Fir Sales. ($ Let's

hear it for the boys in the band, the Starr Gallo quartet. (6) Arcata's Ken Conway with Sally Stebbins. (7) ls that a foxtrot or a mambo? (8) Dave and Betty Lashley of Lashley Lumber. (9) Bill and Dori Stuart, who recently celebrated their 35th anniversary. (10) Club No. 6 president Lois Jones (right) greets 0regon Pacific's Anno Willison and Carol Allen. (11) Jessie Culbertson, Donna Dean, Margaret Gladdish and Vivian Scott. (1? U.S.G.'s Chuck Duggan and Mary Williams.

(13) Ann Baker and Bob Richter. (14) Cha-cha champs Dave Gillespie of Gillespie Building Materials and Dawn Browri. (15) Roy Forest Products' Ted Roy with Vivian Scott, Donna-Dean and Mary Williams. {16} Blanchard Lumber's Bus Blanchard with Rosalee Bell of Great Western Lumber. (17) Andy Anderson and Dave Neiniback of Burbank Lumber Company. San Fernando Club 6 stages the big party annually. lt is one of their most popular club events.

| 965 Demqnd for Plywood Expected to Continue Up

A demand for 12.3 billion square feet of plywood in 1965-a 9 percent increase over last year-has been forecast by the American Plywood Association. The association says residential construction will continue to be the industry's biggest market.

The residential construction market is expected to use more than 6 billion square feet. The second largest market-industrial buyers-will use about 2t/, billion square feet.

The plywood industry is listed as the

fastest-growing industry in the nation, ac' cording to Federal Reserve Board figures.

The average annual growth rate of the industry over a l5-year period was pegged at 14 percent. This compares with an aver' age annual growth rate of 4 percent for all other industries in the country.

Last year, the association predicted a demand for 11.4 billion square feet of plywood in 1964. It appears that figure will be right on target.

The industry needs a continually increasing demand for its products because more plywood plants are coming into existence. Advancements in technology have made this growth of plywood possible in

WESTERN plywood inventory

I Divere Invenloly-wesrern siocks o ' wide ronge of domestic ond imported plywoods to meef qny requirement.

J 5ftaleoic Localion-o,,. wer-srocked t *oreho,ie is locoted in the heort of Southern Colifornio home ond commerciol consiruction.

Erperienced Petsonnel-rho,o,gnry ' troined ond experienced in the plywood field, ond fomilior with your requirements.

J 0uick Delively-Fosr roodins ror deI livery to your t1u6k5-qy we con moke prompi delivery to you. Direct corlo,od shipments, too!

For ihe PLYWOOD you need when you need it mdke iI yourhabit toUil,wEsrERN

areas such as the South and the Western interior.

More firms are interested in beccrming plywood producers becaufse there is more profit in making plywood instead of lumber from the same log.

By the end of next year, 28 new softwood plywood plants will be in production with a rated annual capacity of 2 billion square feet of plywood.

The 12.11 billion {eet o{ plywood pre' dicted as the dernand for next year is nearly l0 times what the industry produced in 1946; four times the production figure in 1952, and. double production in 1958.

For comparative purposes, a -foot wide strip of a/s-inch plywood stretching from the earth to the moon and back again would represent about 1'0 billion square feet. If you added a stack of x8'{oot pan' els 370 miles high, the total would nearly equal the expected demand for 12.3 billion square feet next year,

New Evons Worehouse

Bruce 'W. Mallery has been promoted to general manager of warehouse operations for the building materials division of Evans Products Company, the firm has announced.

In his new post, which has been vacant for several months, Mallery will be responsible for the division's thirty sales distribution centers across the country.

l{allery has been with Evans Products, most recently as divisional marketing man' ager, since 1957. Previously. he was vice president and general manager of FiddesMoore, Chicago wholesale plywood and lumber firm, acquired by Evans Products in 1957.

The largest in sales volume oI the three operating divisions of Evans Products, the building materials division isa major producer and marketer of prefinished hardwood and hardboard panels, specialty plywood and hardboard products and related building materials. It operates mills and plants in Oregon, Washington, Tennessee and British Columbia, in addition to the chain of distribution warehouses managed by Mallery.

coref ully selected to meet your needs

BRUCE MATTERY

We wish to extend our sincere thonks ond oppreciotion for the support of the industry during the post yeor.

New Lumber Yard -Nursery Combination

Su I'nnNcn, a gentleman who has seen ! all sides of this lumber business of ours--sawmill, wholesale and retail-has returned to the retail business with the organization of Burton French Lumber Co. in Walnut Creek.

The Burton part of this combination is Burton Nursery & l'arm Service, one of the largest native plant nurseries in

northern California. Burton is president of the new retail lumber outlet and French is vice-president and general nurnager.

Ed began in the retail end of the business with his father, W. E. French, who owned and operated Stockton Mill & Lumber and later became a partner in the business along with Louis Giottonini, so, after the war, Ed turned to the pro-

ducing end of the business and opened the Cal-A-Lumber sawmill at Murphy's in Calaveras County. After 7 years in the sawmill business, he sold t}le mill and became a partner with Jim Giles in Monument Lumber Company in Pleasant Hill. He spent another 7 years at this location and sold his interest to enter the wholesale end of the business with Inde' pendent Building Materials Co., opening the company's Oakland office along with Jack Crane. After IBN{C's Oakland office (Continued on Page 95)

Topper Thanks You!

To all our customers and friends throughout the trade, Topper extends a hearty "thanks" for your support and cooperation during the past year. All the guys in the Purple Hat Gang look forward to serving you again in 1965 with the finest Redwood available.

t0CAIEll 11{ C0RI{ER 0F one of northern California's largest native plant nurseries, Burton French Lumber Co. caters heavily to patio, fencing and landscape trade, Colorful store (left) and converted barnwarehouse preserve aesthetic value of surroundings.

Attractive store front (center) is brightened up with planters (compliments of Burton Nursery). Yard was an immediate success because hundreds of "green thumbers" throng into the adjacent nursery each week. Showroom is modest, yet completely stocked

for any landscaping or interior remodeling project. Ed French (right) holds general contractors license permitting him to quote the complete job installed if gustomer so desires. The combination of yard aM nursery is proving a potent customer draw.

Wbristmnd @beer fl

heurty A,ougt snL Gwetingg to @ur frfim\s

Perry AcuffBert Adomsps7ry AdcockA. D.

Chorlie AlbersBud lllenJim Allen -

AllenbyDon AllisonChorlie AmesDick

Ed Andersonls6 AndersonBob ArkleyRobin Arkley-Orville Armstronggql6hmt ArmstrongFloyd Atkinsonfyqnl BoderJock

Rolph BqkerTed BornesGuy Bornefte

BqrneftsGeorge ls;yWilbur BorrEd Bouer- Ben Bortels -Austin Botchelder-Ston Beqch

Rolph BelkFronk Benoccip6n BennettRolph BensonJock BergstromJeg BftlspkFronk BishopE. A. Bishop -- Ed BluntHorry BoondEd BoiesTed BolteDick BoorhPhil BornEd

ls66 BowlinBill BroleyChet Brotsch -

BrottenBud BrennonOrville BreseeJelj BrooksBob BrownHol BrownStonley BrownAl BufkinJoe BugleyNorb Bundschuh - Glenn Burkel(sn Burkesflqmg7 BurnobyJock

Butlerfq6 CompQlqlsnse CompbellPoul

CompbellRolph CordwellJqck CoreyJock

CorterQlg6 ChosteenAl ChildsJ. O. Chilton

Esther Chongfv{snrin ClorkChuck CloyBill

ClemoLloyd ClineHerb CobbleBob Collier - Jim CollinsRed CoonsFred CoutureBill Cow-

fingBill Cowling tt,Cy Cromf1qnft Crqwford

Bing Crosbypuqns QyeyGeorge Cudworth -

Dwight CurronFrqnk CurrqnGeorge DovidEd Davidson _ Miles Dovidson _ gq,n Dovis _ Don Doy_ enGeorge DeBritzYic Delourentil{q;s6 psNicoloil(s6 DietelJock DollqrR. P. Dougon

Phil DubqldileyniE DubnowOlin Eosterlet- Ed EdmunstonDick Eggletong1q6 EisnerBob EldredgeStoy ElliottDick EmisonRoy EngstrondErik EngstromJs7ly EssleyFrqnk fys6len -

Obie EvensonGeorge EyerJim FqirJqck Fqir- fieldJock FoirhuTsfBill FollertDon Fqrris -

Leonord ForrisLyle ForrisTony FeigerJohn FergusonFitz FitzpotrickErik FlomerTom FlemingGlenn Forneylqu1sn FosterEd FountoinChorlie FoxTom FoxWoody FritzFred FurtschJoe GsllocciJohn Gsnihl - Woyne GordnerBen GqrdinerQs6s Qqufhisy - Jim Gouthisrlqb GoylordQssyge GeibOscqr GibbsDungon GibsonGeorge GibsonPhil Gilbertpgn6y GilchristJim-GilchristQsng

GirqrdDole GoodwinJohn GordonJsl7y

GoutermontRichord GroyGordon GreenslodeEv GuernseyAlqn Hole, Jr.Jes Holl -

Copt. Nick HollJohn HolstedBob Holvorsen

Bill HommerJohn HomptonL. M. Hompton

Bill Honenlen HonsbergerBob Hqnsen -

John HonsenRonnie HornewFrqnk Horrington

Stuqrt Horrislyqn |167tNorton Hothowoy

Steve HothqwsyJoy HebertAl HellerGordon

Hendersonls77y HendersonBill HerndonLou

Hertzbe_rgChqrlie HesterSlim Hightower -

George HinkleFred HitchinsPout Hollenbeck -

Fred Holme5f,en HopkinsBill HormuthJim

HormuthDick HoskinsJqck Hostetlerft6sg

Hostetlerl{6a HoustonSherm HoytHoword

Floyd LoierLou Lokepysw lqrnfJ6hn

LonigonHsrcshsll Lorrick -lssn lqudsTfqgh - Bob LowderAl lgyisBob LindohlJim LindermonCliff LindholmSig Lindroth .- Jock Lindsoy

\ffqr7gn LindsoyWolly LingoGront Lovegren

Bob LovellMourie LuxfordAbe Lymon - Les LynchJock MockeyL. H. MocRey6elJs -

Jim MoherLloyd MongrumBill l{qy6ie6 - Ed MqrineouBob MarrioftEd MorshollfqTsst

MortinJim MqrtindoleJohn McsonJim MofthewsMotty MotisoffBilly MoxwellOle

MoyJim MoynordMqc McCquleyHorry

McCouleyHugh McConnellBill McCoyRolph

McCullochJqssn McCuneglqn McDonqld -

Horry McGohey$qrn McGougheyGerry Mclntroe

lEft McKeet(ings1,en McKeel ss Mcleorn

Don McMqinsRoy Melin _ \flqyns Meredith

Tobe MoehnkeGeorge MichoudArt Milhoupt

Bud MillerN1u77 MillerGlen MinerAllen

MoffoftMr. ond Mrs. MonschkeBob lrlqnsen -

Archie MooreLqyry Mooreftus5 MorgonBob

Morsepen MeullerFloyd Mullenfslyy Mullin

\f,syns MullinQus Meyers\{qyng }rlslsen -

Virg NesbiftJim NewquistJohnny Nikkell -

Gus NordstromBob NortonLloyd Olson -

Whitney OIsonFrqncis O'sullivqnAl Qysn -

Sotchel PoigeErnie PqrcherVirgil PortchEd PeckBud PedersenChuck PerryFronk Perry

Jqck PetersonpslE PetersonRoy pgfsys6n -

Joe PetroshBob Peyton -fyesty Phillipsflq;7y

Phillipslgs PierceGeorge PikeSmokey Pittmon

luTy PletcherQsyl PorterQlsq5en pqysTs -

Corl Poyne;psys pyissDenver PyleSmiley Quick|lq77y QuentmeyerBill RondqllBill Rsu

Bill RqyChorlie RoyJock ReoHol f,ssys -

Bud ReitzLon ReynoldsJs6 ReynoldsVerl

Rhinelgllsll RichordsonJim RichordsonPut-

nom RobbinsClif RobertsCy RodokowskiBob

RodeckerGeorge RodeckerBill Rogersl(gn

RoseJim Rossmqn Bud Rousseou John

RudbochBill RrggBob RushingHerb Ryon

-Clint RygelRoy SondefurGrover gquncless -

Poul SouseErv SchlictenTed ShoefferBob

ShonnonBill ShorpEd Shumqn -Dick Schultz

Clyde ShumokerChqrlie SiffordBob Sitchler

Clqrk SmithDon SmithHqrold Smith -

Wolter SmithCliff SmootEk SnopesFlem

SnopesStork SowersRoy Spencsy\f,q11

SpicerpsfE SpeekPoul StokeMel glqynE5 -

Don SteffensenLes SteffensenDon Stovoll -

Chqrlie StrotherBob SullivonJohn Sullivon

Jim Sullivqnps6 Sundstromfe6 SuppleBob

SuttonFred SuverkrupGregg SuverkrupJohn

SuverkrupDick SwonkWolly Swonsonpsn

SwortzendruSslDon SwindellJock fq;qsen -

Fronk ToylorPhil ToylorWolt ToylorJohn

TennontFred ThompsonTim fimmEymqn -

Eorf TitusJohn TronbergRich TuckerteFl

TullyWill TweedleBill Uptonf,,g1 Vowell -

Al WohlMike WolshGil WordWoyne

_ Dick Johrous _ Joe Johrous _ Bob JeIIrcy J

Hug!9s_Jqck HugheyBill Hunter'- Cy lrving

Chuck JenkinsJim JohqnsenQssygs Johnson

Leonord JonesHorold KqhnGeoige Kqrttunen

Gordon KeithRuss KeltsMeq? Kibbey - Chet KingJ. C. KleinBill KnudsenLowell Ko,bCorl KufferothJohn KyncyBill LoGronge

Wholesole Lumber

Wordellfs37y \fqlsMork WeinertHoword

Wellmon\f,qvysn WexlerHugh Wilhoitf,7nis

White Hol WhiteHorry WhiteGeorge

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Winder$qtn WingoteBud WimberlySom

Witzel\r{q71s6 WitzelQey6le6 WollordJgqn

WrightJock Zolqhq.

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For Full Details

Shqstq Coscqde Honors Beotty, NFPW

President Carl Allison of Shasta Cascade Hoo-Hoo Club No. 133 was chairman for the National Forest Products Week celebration. The club sponsored the Redding Trade Clu,b that drew 435 lum' bermen to publicize The Week.

Virgil Mastelotto, vice president, spoke on "What the lumber industry means to this area." Redding Trader Rhea Stone of Advertising LTnlimited was master of ceremonies. He named Wil' liam Beatty, vice president and general manager of Shasta Forest Company, as 'ol-umberman of the Year." The following is an insight into Bill's many activities and accomplishments.

He went to that area in the spring of 1950 as a forester for the Shasta Forest Company from Alturas, where he had been a ranger in the Modoc National Forest. He has led an active life in Redding and in his profession. He maintains membership in several forestry organizations: the State Board of Forestry, the Society of American Foresterso the forestry research advisory board to the Secretary of Agriculture. He is a director of Keep California Green, president of the Timber Growers of Northern California, chairman of American Forest Products Industries. Inc.

He serves on the California Advisory Committee to the Bureau of Land l\[anagement as forestry representative, and he is a mem' ber and the past president of Hoo-Hoo. His contributions to civic betterment include ten years service as a director of the Chamber of Commerce. membership in the Inter-Counties Chamber of Commerce of Northern California, three years service as a member of Shasta Union High School Board of Trustees.

President Carl Allison was assisted by the following committeemen: Joe Derrah, state deputy snark of northern California: Lee Deering, past president o{ the Redding Club; and Brad Broyles, Al Bryce, John Strange, Bill Koffard and Lowell Ambrosini.

Shasta Cascade Hoo-Hoo Club was organized in 1950 and currently has a membership of J 60. In addition to Redding and Red Bluff, the local club has members in Oroville, Corning, Burney, Mt. Shasta, McCloud and Hayfork, California.

Sqlesmen Nix New Sizes

Douglas Fir

Wcst Coast

Hcmlock

Cedar

Sitka Spruce

White Fir

The National Association of Lumber Salesmen recently conducted a surve)t of its members in regard to the propooed revision of American Lumber Standards.

Sixty-three percent voted o'no," with a majority of the "nay" voters saying they spoke for all the accounts on whom they call. Executive vice president George Mueth of the association put forth the thought that at this point it would appear that much of the industry would be happy to pigeon-hole the subject, if not forever, at least until a more favorable atmosphere prevails.

The breakdown of the vote was: o'No," 63.33/o; 'oYes," 26.6% with "no opinion" holding the balance of the voting.

The no voters stressed their feeling that the proposed new inch and one-half size would 'oresult in confusion, multiple inventories and lack of price incentive in the thinner materials." Yes voters said they felt the new sizes would "show a willingness on the part of the lumber industry to change its product, modernize it and allow it to be more competitive with other building materials."

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serving the lumber industry since 1938-and at least until the year 2000

BAUGH FOREST PROIIUCI$ OORP. direct mill sales I

BAUGH TUIIIBER $ALES OOIIIPAIIY, IIIG. I warehouse sales

Dont Forest Products

Dant Forest Products of Menlo Park, California, has announced the addition of two men to its sales staff, which is under the direction of Frank O. Morrisette.

The new men are John Dean and F. J. Poole, both of whom have had long experience in the marketing end of the lumber industry, particularly western woods. Along with the announe,ed policy of expanding its sales service, the Dant firm has added substantially to its fleet of delivery trucks serving its northern California marketing aFeas.

o'We are closing the calendar year with a healthy L7/o increasr- over the previous yearos volume," reports Morrisette, ttand

we at Dant are confidently looking ahead with plans for a continued steady forward movement." By way of further elaboration, Morrisette showed pictures of a new build' ing near completion, to be occupied by Dant Forest Products, Inc. around the middle of December. It is planned to be a showcase for lumber products.

Evons Mo'noger Resigns

Emory E. Moore has resigned as general manager of the Building Materials Division of Evans Products Co. for reasotrs of health. He remains a vice president and director of the corporation.

Monford A. Orloff, president of Evans Products, stated that Moore is on leave of absence but is expected to return to full time duty with the corporate group after the first of the year.

o'We expect Mr. Moore, when he returns' to continue to render extremely valuable sen'ice to Evans Products, dealing with important corporate matters befitting his experience," Orlofi said.

The company expects to announce a replacement for Moore as general manager of the Building Materials Division in t}re near future, Orlofi said.

Moore is a director of the National Ply' wood Distributors and a past president of the National Plvwood Distributors Assn.

Economy Moy Eose in '65

Dr. George Cline Smith, consulting econ' omist to the lumber industry said that the nation's economy is currendy engaged in the longest and strongest upturn from a recession low in peacetime history'

Smith, senior vice president of MacKay" Shields Economics, Inc of New York, pre' dicted that the economy will remain strong for the next 12 months but maY show siens of easins at the end of 1965'

"Smith said "he based his l2'month forecast of economic strength on these develop' ments of recent months:

(1) new orders running well above industrial production;

(2) disposable income rising sharply;

(3) retail sales closely paralleling dis' posable income. I further increase in income. He said he exPects a retail sales in 1965the gain indicated for about the size of 1964.

Asserting that 'othe inventory cycle is the business cycle," Smith said the absence of excessive inventory buildups is evidence of the moderation being practiced by the btrsine€s community during the current economic uptrend.

Improved technology, facilitating better inventory control, has sparked a trend away from the inventory buildups that normally follow a recession, Smith noted'

0AllT F0RESI PR0DUCTS new building in Menlo Park, nearing completion, is a dazling showcase for forest products. The firm had a healthy increase in volume this year.

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WCIIB Appoints Hollenbeck

Appointment of Paul R. Hollenbeck as executive vice president of the West Coast Lumber Inspection Bureau by the WCLIB executive committee has been announced b1 Aaron fl. Jones. the chairman.

Hollenbeck was executive vice president of the Lumber Association of Southern' California until about a year ago when he resigned to devote full time to other lumber-oriented services.

He developed a series of two-day management clinics which have attracted somt' 5,000 retail lumber dealers in the U.S. and Canada. They taught planning, budget-

ing, pricing and accounting for lumber items.

He operated a data processing system for lumber retailers, tying capital control, pricing and accounting together. This serv' ice is being sold and will be continued by experienced lumber management people.

Lumber Service Company that Hollenbeck started in 1949 produced a Market Analyzer. a new concept in multiple pricing for retail lumber yards which avoids collusive legal problems. It is in wide use west o{ the Mississippi.

A frequent speaker at industry meetings, he addressed the National Lumber & Buildine Materials Dealers' Association convention in Dallas, November 19.

West Coast Lumber Inspection Bureau supervises the grading of lumber {or some 300 sawmills in Oregon, Washington and Cali{ornia. It is the rules'writing agency for West Coast species in the Douglas fir region and grades pine species in the ter' ritory it serves. WCLIB also maintains a technical stafi working in wood research and with municipal code and insurance rating groups.

New Plywood Primer

A major breakthrough in latex tech' nology promises to eliminate the perennial problem of "checking," or cracking, in painted plywood.

The new latex, a self'curing vinyl acetate binder for plywood primers, was revealed by the Resin Division of National Starch and Chemical Corporation during the 29th annual Paint Industries Show in Chicago.

More and more cities, counties and states are amending their building codes to permit the use of Pyresoted wood for the con' struction of roof decking and nailers; studs, plates, blocking; temporary parti' tions in all types of fire-resistant buildings'

For more information on how you can use Pvresote-treated wood , write or phone:

Primers formulated with the new base do not prevent the plywood from cracking, National savs. Rather, the primer o'stretches" to hridge the gap. thereby maintaining film uniformity and smooth appearance o[ the top coat. Conventional primers (usually alkyd-base materials) crack as the wood splits u'ith age. This causes the top coat to r:rack and necessitates {requent refinishing. National's new resin-called Resyn 2802 -overcomes these problems by producing a {ilm that is extremely tough and flexible. To demonstrate the new material's superi' ority, National conducted a series of punishing acceleratecl aging tests in which latex-primed plywood panels were compared to alkyd-primed panels. The tests consisted of five alternating cycles of 4 days at 9() percent relative humidity and l00o F, followed by 4 days in l20o F drying ovens.

The latex-primed panels were rated excellent. No cracks were discernible in the top coat and the panel presented a uniform, smooth appearance. The alkyd-primed pan' els, on the other hand, showed numerous cracks and were given an overall rating of poor.

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PERS@NALS

Fred Ilample, along with partners Ronald and Norman Moultorq has opened St'ar Retail Building Materials in Eugene, Oregon. Fred has worked for U, S. Gypsum since 1968.

Les Doddington, Bernie Barber & Associates, and Jack Piersall, Blue Lake llardware, parlayed a highly successful deer hunting expedition into the Siskiyou Mountains into an even better trip into the Colorado wilds in quest of elk.

John Hansoru San FernandoValley wholesaler, spent November in East, Middlewest and Southwest on business and pleasure. Most of his working time was in Texas.

John Baxter, owner of Big John Lumber Co., Susanville, has closed up his yard and plans a little bit of that "temporary retirement." Baxter is contemplating opening a "building materials only" store in downtown Susa.nville next spring. Prior to moving to Susanville, he operated Baxter Lumber Co. of Arroyo Grande.

Doug Caldwell, owner of Caldwell Lumber Sales, Sacramento, limped home after the recent Shriner's convention in Phoenix, but is reported fully recovered from the ordeal at this writing.

Popnnunttug.

McDonqtd Cedor Prcducts, Ltd.

Lomford Cedor, [td.

Tumoc lunrber C,o., Inc.

California National Lumber Sales, a new eommission lumber buying and sales firm, opened for business at TI0l Cottage Way, Sacramento, on December 1. The new firm is headed by Clyde Crenshaw, former Grants Pass wholesaler who more recently had been with Lumber hoducts Merchandising at Red Blufr.

Mike Coonan" president of llobbs Wall Lumber Co., along with Johnny Polaclu visited llobbs Wall accounts in the Reno and Lake Tahoe areas last month.

Lee Kramer, E-Z-Glide Sliding Door chief, and his wife are back frorn a fishing trip to northern California where they Iooked for Steelheads and lumber.

Bob Bonner, it would seem, has been the sole support of the medical fraternity in the S,acramento area this year. Bob returned to his R. F. Nikkel desk the end of October a"fter the latest of a series of hospital confinernents.

Bill Suiter, Jr., import department m.anager of Evans Products Co., has been promoted to general salesmanger. Al R€dinger, formerly with Atkins, Kroll & Co., moves into Suiter's slot at Evans. Al has also been named southern California regional vice-president of IHPA,

It was off ,to Dallas for LMA prexy Clair Hicks, vice-president Bob Adams, executive veep Bob McBrien, and Frank Heard, Elmer Rau and Art Masters who participated in the NLBMDA Exposition November 18-20. These men represented LIVIA a:b special meetings of the national board of directors and managing officers.

Ron Barrsotti, formerly with Diarnond National at Placerwille, has been named manager of Diamond's Martinez yard. Barsotti, who has also worked at its Orland, Red Blufr and Corning branches, replaces Milt Abbott who is transfening to other work in the division.

The Bobbsey Twins from Reid & Wright, Bob Reid and Bob Wright, flew to Hawaii recently to confer with customers and peruse the market in general.

Meeting in San Mateo on L.A. Hoo-HooEtte business recently were founder Anne Murray and officers Peggy Mottola, Estella Seemayer, Hazel Tandy, Betty Morrill and Mable Stasser.

Ilarold Hess, former operator of fndependent Redwood Co. in Boonville, was recently named assistant to Elmer Brock of Tarter, Webster & Johnson, fnc., Newark.

Consolidated Lumber Company executives, and their wives, spending part of November on the beach in Honolulu, Ralph Russell, George Hinkle and John Hults.

Bob Erickson opened the hunting season in Utah. Seems he had trouble making the deer stand still. Better luck next year, Robert.

Sterlirrg and Loraine Yflolfe, on a 'round South America air tour visiting South and Central America before returning late this month to Long Beach.

Ken Conway, southwestern sales rep. for Lrcata Redwood, has completed an extensive survey trip southeastward. No time for Las Vegas on this trip-strictly business from start to finish.

Terry Mullin of Tarzana Lumber and a director of NLBMDA and Wayne Gardner, LASC veep, attended the long-named association's annual exposition in Dallas last month.

Fred Riedle, Jr., owner of Builders Lumber Company at Dos Palos, has decided against rebuilding his yard which was leveled by flre last summer. Instead, Fred gave it his all during the duck season and then hustled off to Arizona for a counle of weeks to thaw out.

Diamond National's Dan Pensotti has been named manager of the company's Anderson branch, replacing Jim Coscarino who is transfening to Redding. Ray Smith will handle northern area credit responsibilities formerly handled by Pensotti.

Newt King, head of King Building Sup- ply with headquarters in Portland, vacationed in Mexico this fall.

Frank Kelly, formerly with Consolidated Lumber Company in Wilmington, may have forsaken the southland, but he just couldn't tear himself awal' from the docks. Franl< is now in sales for Hubbard & Johnson Lumber Company at the Port of Redrvood City.

Bob and Ray Peterson of Nevada Wholesale Lumber Co., Reno, took in the recent big Shrine convention in Phoenix.

John Osgood, of Robert S. Osgood, Inc. in Los Angeles, has been elected to the board of directors of the Imported Hardwood Plywood Association.

Max Barnette, IBMC chief, back on the job follorving a nice rest in the hospital. Max was burning the candle at both ends and just got, a little tired.

I. S. Brown, Industrial Lumber Co., back on the job following major surgery. Welcome back!

Dean Jones, Downey Dry Kiln top banana, recently spent time at the company pre-finishing plant at Longview, Washington.

Horace Wolfe, and staff, attending the Bold tournament and banquet at Redding in late August 23. lt atfuacted more than 200 lumbermen.

Morris Tisdall, for the past several years with R. F. Nikkel Lurnber Co. in Sacramento, has joined Glen Butler and Larry Whittaker in the Sacramento office of CalSac Lumber Sales, Inc. Morrie started with the Ralph L. Smith Lumber Co. and Winton Lumber Sales.

Leonard Hall, head of Lumber Products, Porbland, spent most of last month defrosting in Acapulco, Mexico.

Felicia Reid, Evans Products, and husband Merle vacationed in the midwest. Merle is with BuildinE Material Dealers Association.

Marshall Schmidt has left Western Pine Supply Co. at Woodland to join Ostrom Lumber Co. at Marysville. Marshall is one of the better known lumbermen in the Sacr,amento Valley area having spent years affiliated with the old L. J. Carr and Sacramento Box companies. In his new duties at Ostrom, Marshall wi I work with BiII Novak in sales.

Jim Ramsey, Union Lumber Company's lumber gunner from Chicago, wound up a 6 weeks business trip through the territory last month with a visit to lJnion's San Francisco offices.

Charlie Schmitt, manager of Jack London Trading Co., Oakland, recently spent two weeks in the Midwest and East on company business.

Arnold Bildsoe, folmerly with GeorgiaPacific's import-export division, has assumed similar duties with OreEon-Pacific Forest Products Corp.

Bill Grieve, head of Building Materiai Distributors, with headquarters in Stockton, is back at his desk after a three weeks hosnitalization.

Marshall Denlis has replaced Rex Morgan as manager of Diamond National's Los Molinos yard. Marshall, who took over his new duties November 9, joined Diamond in 1960 and was forrnerly assistant manag'er of the company's Cotati branch.

Mildred Evans of Lindsay Lumber in Paramount is adjusting to real life after a t'dreamy" Hawaiian vacation,

Bill Lowe, formerly with K/D Cedar Supply and Hubbard & Johnson Lumber Co., is now with Novato Building Supply in Marvelous Marin.

Agnes Mclntyre has returned to her desk at West Coast Lumber Inspection Bureau after having been out of circuiation for five months with a knee injury.

CAI.IFORNIA IUTSCT'ITETCHANT

New Getz-Roymcc Plont

Getz Lauan plywood panels, V-groove embossed and prefinished on a patented, continuous line system, have started to glide off the line at a 1000 panel-per-hour rate.

The modern, specifically-designed for

tion metlrods with old-fashioned individual craftsmanship-an ever-present part of wood selection, processing and marketing service."

The new plant, located on a two-acre site south of Los Angeles, has the advantages of D-F loading facilities, an exceptional skilled labor market, and Getz's

1{EW PREFtntSfltl{8

PLAI{I of Getz-Roymac is now producing V-grooved Lauan plywood panels at a 1000-per-hour rate. The highly automated, patented process production line can V-groove, pattern print, color tone, and apply multiple coatings in cne continuous run. Five quality control check points are another feature of the new GetzRoymac procesS.

prefinishing plant is reported to encompass new, exclusive sequence and coating techniques. combined with an automated, fivestage quality control drop-out system. Derigner of the plant and president of GetzRoymac, Inc., C. T. McElroy, stated that "the Getz-Roymac prefinishing production concept is planned for complete closed circuit television monitoring at all stages, and combines the best of modern automa-

world-wide buying and marketing offices.

Production emphasis at the outset will be devoted to order backlog work on Getz V-Groove prefinished [.auan, and Getz walnut-pattemed, VCroove o'Beauti-Grain" panels. "A variety of color toning and popular wood specie pattern ofierings will be presented in the near future," according to Joseph B. Durra, manager of the Getz wood products division.

CboN< Lumber Co. is 4l

One of the oldest family businesses in the Lawndale, Calif. area, the Cook Lumber Company, is celebrating its 4lst anniversary.

The business, originally started by Bert L. Cook in 1923, has been operating 'oat the same old stand" since that time.

It is presently owned and operated by his son Charles Cook, who says that he first began working in the business "when I was a high school kid" in 1938. Cook's service in World War II and the Korean War interrupted his business career, but in 1952 he took full charge due to the poor health of his father.

Cook points out that the store has o'modernized several times, and our business has increased over the years but we have space limitations as far as major expansion is concerned. However we have doubled our facilities, and have changed our line of goods as conditions indicated change."

The present owner admits that he is o'on the conservative side. I have never seen the need," he says, t'of going out and makine a lot of noise and makins no more aJtr.y in a business."

The Cook Lumber Company deals almost exclusively in "items connected with building and home repair."

Cook is a past president of the Lawndale Chamber of Commerce.

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns ...all soft+extured and smooth-finished in uniform quality. Special patterns will be milled to your specifications. Your order receives prompt lnt attention and on-schedule delivery at Maple Bros., Inc.

1965 APA Promolion Progroms

Dwelopments that will help boost the sale of plywood through promotion aids to dealers and wholesalers around the country were outlined at a recent industrywide meeting of the American Plywood Association.

Some 300 top plywood executives, representing the nation's structural plywood industry, heard a description of promotion plans for 1965 by John D. Ritchie, director of the association's information services division.

Ritchie said the association will strengthenits programs for distributors and dealers in 1965. He listed increased emphasis on direct mail pieces to dealers, offering plans, idea books, point-of-purchase displays and promotional assistance among aids to help the dealer sell more plywood.

Ritchie also described several new building systems being developed in the association's laboratories that can be used as new promotion items by dealers.

One new systemstill in the testing stageswould help increase the sale of dy*"od by making it possible for the builder to cut labor costs. It is a roof system geared to use specially-manufactured 5/6-inch plywood panels capable of spanning rafters 4 feet on center.

Most plywood roofing systems now re-

quire 8/s-inch plywood but the rafter spacing must be 24 inches.

Plywood executives at the meeting were also told a plywood underlayment system is being developed to use with a fieldgluing technique. If the system prgves feasible, l/n-inch underlayment grade plywood could be glued directly 16 a r/2-inch plywood subfloor.

The system ofiers several promotional advantages: Firs! 7/o-inch plywood is thinner than what has generally been recommended before. Its use would cut builder costs and at the same time put plywood in a more competitive position, Ritchie said.

Also, by using glue instead of nails, there would be no nail-popping problems with carpets or tile. Finally, the new system would be stifier and ofier better allaround performance,

Ritchie had some words of advice about plywood sidings for his audience of industry management officials.

With sidings, he said, lower in-place cost for the builder is only half of the story. 'oThe other half is appearance and longJasting finishes," he said. "More home buyers are second-time buyers and once they've gone through the pains of frequent repainting, low maintenance becomes important."

He added that new patterns are always needed.

Yordqnd Ofiice Chonge For lVbhogony lmporting

Frank Rawolle, president of the Mahogany Importing Company, has announced that new offices and yard facilities in the Dominguez Junction area near Los Angeles will be opened by his organization January 2. The new location will include a new San Antonio warehouse, yard storage area and office building.

Mahogany Importing Company received its 50-year citation last month from the National Hardwood Lumber Association and has been in foreign and domestic hardwood in the West and Far East for more than a half century. For many years this progressive firm operated sawmills in the Philippines prior to World War II. They now import from other Asiatic manufacturers.

Located at 19506 So. Alameda in Compton, they are in close touch with traffic arteries.

ttVe are the western representatives of American IValnut Company and sell nothirg but prime imported and domestic hardwoods," said Bill Howe, vice president. o'We are also expanding our stafi and operations personnel, along with our sales coverage," he continued.

The industrial area where they will be located has long been a prime location for industry.

Box I34, Aubery' Colif.

Rodio Editoriql Rebuked

Answering an editorial on radio station KRON in San Francisco lvhich supported "the Department of Interior's most comprehensive plan to sa\,e our important remaining redwood forests," Philip T. Farnsworth, of the California Redwood Association. said, "This new park is not nt'eded to save the forests. There are a million and a half acres of hcautiful redwood forests here today . To force this national redwood park on us would disrupt the economy of the north coast counties, put men out of work, uproot {amilities. cut tar revenues. Your tax money would be spent to make a depressed area of a prosperous region."

After pointing out that the California Redwood Association has cooperated with the Save-the-Redwoods l,eague for nearly fifty years, helping to estahlish California's magnificent redwood parks. Farnsworth wcnt on to say that "one-fourth of all the spectacular pure redwood groves originally hcre are still hcreon 350 square miles of publicl,v orvned lands-a conservation job uncqualled anywhere in thc nation. But nor'r'. the federal government would takc from private owners commercial land more productive than anyu'here on earth; it would add to this some of the best of our state parks, simply to create a redwood park under fetleral administration."

Speaking on clection eve" Mr. Farnsu'orth closed with, "A national park would not mean more redrvoods. lt would not add to the beauty of our land. It would threaten the economic lifc of an important part of our statc. We oppose it. It is opposed by the California State Chamber of Commerce. It is opposed by citizens groups throughout our northern countics. We hope you will oppose it too."

John

Hal

WHITE H0USE CHRISIMAS IREE-This perfect specimen of an Adirondack white spruce, 70-feet tall, was located in upper New York state in the heart of the Adirondack mountains. lt was cut the day after Thanksgiving and transported by special permit on an 8O{oot Mack tractortrailer rig to Washington for erection on the White House lawn. Mack Trucks, Inc. donated the use of the tractor. Selected under the direction 0f the Adirondack Lumbermen's Association, the tree has been receiving special grooming and feeding care for the past two years.

a4c,aaa<a,a,aa&aQaqaac.,?1,?,.o,c,,?,t?.,a,ea.a,ata.a,a,a.aq4a.q.q{vo(?@,aa,2saq4-vQ.

Twerty'FiveYears Ago

As Reported in the December, I939.Issue of the California Lumber Merchanr, Esr. L922

William Larsen, manager of the East Side Lumber Co., South Gate, Calif., was held up recently and robbed of $45. The bandit came into the office, asked if he could buy a stick of lumber, then pulled a gun saying "this is a stickup."

A. C. Hansen of the S. H. Chase Lumber Co., San Jose, Calif., returned Last week from a trip to Death Valley and Boulder Dam with his family.

C. R. Taenzer, president of the American Hardwood Co., Los Anngeles, and Mrs. Johnson have announced the engagement of their daughter Sherry Taenzer to Carl Il. Johnson, Jr., of San Marino, Calif. The wedding will take place on December 29 at AII S,aints Episcopal Church, Pasadena.

A. P. Shepperson, Sr., formerly co-owner of the C & S Lumber Co., Compton, Calif., and his son, A. P. Shepperson, Jr., have opened a new retail yard in Lynwood, Calif., to be operated under the name of Apsco Lumber Co.

Francis E. Boyd, president and Arthur J. McAdams, vice president and general manager of Union Mill & Lumber Co., Santa Barbara, Calif., have announced their firm's 50th anniversary.

A. M. Batliner, Los Angeles, recently with Owens-Parks Lumber Co. for a short time, has returned to his old job as a salesman with the Long-Bell Lumber Co.

A. D. Bell, Jr., Hammond Redwood Co., San Francisco, left recently to spend several weeks in southern California, and while there will call on the trade. He will make his headquarters in Los Angeles for the trip.

The Nutter Lumber Co., Pomona, Calif., held an opening of their new yard and office recently. The opening featured a manufacturers' display of building materials and home accessories.

Warren B. Wood, president of E. K. Wood Lumber Co., Los Angeles, was in San Francisco last week on a business trip.

E. A. Brown, formerly in the Structur.al Department of the California Redwood Association, has been appointed Washington representative, according to,association manager S. J. Sharp.

Charles B. White of the San Francisco of, fice of White Brothers is taking the place of Walter Herkenham, manager of the firm's Oakland yard, r'r'hile the latter is spending a vacation in the mountains.

Burt Beless, formerly with the Lumber and Allied Products Institute, is now with Owens-Parks Lumber Co,, Los Angeles, as Iumber purchasing agent for Douglas fir and redwood.

Hagle-De Cou Lumber Co., Atascadero, Calif., recently modernized their office building and are now building a new 40 by 100 foot shed.

Pick Maule, Pacific Wood Products Corp., was the winner of the Earl Galbraith trophy at the golf tournament held by the Wholesale Sash & Door Association of So. Calif. at the Altadena Golf Club, Pasdena.

Don F. White of 'White Brothers, San Francisco, has returned from a business and pleasure trip to the Pacific Northwest.

Joe Rogers of the Square Deal Lumber Co., Salinas, was recently elected president of the Salinas Kiwanis Club for 1940.

J. F. Calahan, H. E. Chastian ,and Ethan Browning have established the North Sacramento Lumber & Supply Co.

E- W. Daniels has been elected president and general sales manager of Harbor Plywood Corp., Hoquiam, Wash. Huber F. \Mise rvas re-elected secretary-treasurer of the corporation.

Our hatts in the "ittg as an INDEPENDENT!

Fqke Grqde Mqrking Continues

Concern over the growing number of incidents involving fraudulent grade stamping has caused the Western Wood Products Association executive committee to go on record strongly endorsing the efforts of code officials and public authorities in seeking to prevent misrepresentation of lumber grades.

The National-American Wholesale Lumber Association. whose members market nearly half of all lumber sold in the U. S., has also taken active leadership in seeking remedies to prevent re' currence of the fraudulent grade stamping of lumber which led to two indictments of Long Island lumber dealers by a grand jury in September.

SERVING THE SOUTHWESTERN RETAIL DEALER \TITH CHOICE

OtD GROWTH REDWOOD

"Complete Inventory-All Sizes & Grodes, Green or DrY-for eyer' PurPose" home of

RedwoodFencing Sidings Interior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTR]AL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- IO CAR S.P. SPUR TRACKADJACENT TOALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"There is no SUBSTITUTE for EXPERIENCE!"

I

7ll7 Easl Firestone Blvd. SPruce 3-2292 P.O. Box 243

"SERVICE is our poromount

John J. Mulrooney, executive vice-president of the wholesalers' association, has called upon major lumber manufacturers and rules-writing agencies to press for the grade stamping oI all grades of lumber at the mill level, including utility grades which are presently sold unstamped.

The problem of improper stamping, long troublesome to the industry as well as reputable wood products distributors, has been intensified in recent weeks, especially on the eastern sea' board where WWPA technical representatives in cooperation with American Lumber Standard Committee officials have stepped up efiorts to eliminate the activity. The situation has been made doubly difficult by the heavy influx of non-grade matked imported lumber.

W'estern Wood Products Association members have just cornpleted payment to the American Lumber Standards Committee of a special assessment to bolster the ALS 1964 grade stamp policing program. They also have committed themselves to carry an additional $21,000 assessment as the association's share of the 1965 efiorts to control fraudulent grade stamping practices providing other grading agencies contribute a comparable amount, according to Wendell B. Barnes, V/WPA executive vice president.

Fraudulent grade stamping now has reached the point where field offices of the Federal Housine Administration have been advised to be on the lookout for Jramine and board lumber stamped with improper grade marks.

An investigation is being made by the Federal mission to determine the extent of the nractice of ing grade marked lumber.

Amscqn, Inc.Moves

Trade Commisrepresent-

Amscan, Inc,, an import firm featuring Swanboard Swedish Wall boards and kindred products, have moved to an enlarged modern suite at 8500 Wilshire Blvd. in Beverly Hills. The staff has also been increased, according to Harry Perry, general manager. "The enlargement was required," he states, "because of a 250 percent increase in business in the first 8 months oI 1964."

In addition to the executive offices, Amscan maintains warehouses in Los Angeles with up to 2 million square feet of the Swanboard products. Newest item in the Swedish Hardboard line is Birchboard, a very hard natural birch faced hardboard for doorskins and paneling.

Zivnuskq Nomed to Commitfee

Dr. John A. Zivnuska, professor of forestry at the University oi Cali{ornia, Berkeley, has been appointed to the Forestry Research Advisory Committee of the U. S. Department of Agriculture.

This l4-man committee meets annually to review the research programs of the U.S. Forest Service and to make recommendations to the Secretary of Agriculture on the forestry research activities of the Department. The Forestry Research Advisory Committee, he said, includes representatives of universities engaged in forestry researeh, forest industries and land owners, and wildlife, grazing, and recreational interests.

monufoclurers of Kiln Dried

Douglos Fir c White Fir

Ponderosq Pine o Sugqr P'ine Incense Cedor o Douglos Fir Plywood

{*SUjdBsr'dt3{I<l3sI35I<Sljxi3r{ti(ilnSi3{il3{t{t<ili{ilfi{K145Lirr4tilSti3(13{14(Si{l!ri{Ii{ilisU3{I*{Ifi{;3I5iKil3{U3{i4(I3i{Ktisl3s}ts14tr

MEMBERS: Western Wood Products Association, West Coast Bureau of Lumber Grades and Inspection and American Plywood Association.

Medford, Oregon

Vall"y Concat

HE SAN JOAQUIN Hoo-Hoo Club, en" joying one of their most sttccessful meetings of late, initiated ten new members into the club at the group's L7th Annual Frolic.

Newly enlightened kittens are Beryl Rohinson, Rich Bros., Visalia; Al Reynolds, Wickes Lumber, Fowler; Harry Robinson, l\{cWilliams Lumber, Modesto; Millard Smock, J. W. Copeland Yards, Visalia; George Coe, Tarter, Webster & Johnson, Fresno; Thomas Donahue, Jones Veneer & Plywood, Eugene, Oregon; Gary Levi, Hedlund Lumber Sales, Sacramento; Gerald Petery, Selma Pressure Treating Co., Selma; Theodore Littlefield, Tarter, Webster'& Johnson, Fresno and John Holt, Holt Lumber, Inc., Fresno.

Nlembers of the Nine were: Bob Reid, Bob Schlotthauer, Hal Rolfi, Charley Dart, Dick Holt, Cap Nichols, Elmer Rau, Bob Lewis, Norm Cords and Chet Harshner.

The slate of officers for the 1964-65 club year are Bob Schlotthauer, president; Bob Lewis, northern vice-president; Bert Dennis, southern vice-president; sergeant-atarms, Normen Cords; and secretary-treasurer, Bud Barber. Directors are Craig Gafiney. Ray Noble, Treman Hull, Jim Duart and Charles Dart.

New president Schlotthauer was the general chairman for the successful Annual l'rolic that had the strong financial assistance oI almost forty firms that do business in that part of the great central valley.

PRESENIING IHE B0WLING tournament trophy to winner Harold King is event chairman Glenn Barber at top left. Marion Snead (center) with golf trophy winners Bob Brazelton (left) and Ray Noble right. At far right Don Walker receives prize for blind bogey. Happily relaxed at center left are Don Koch and Chet Hai'shner. Marion Snead, behind mike in center,

presents awards to Bob Whitney, Charley Dart, the immediate past president, Ralph Lamon and Brian Bonnington. Hal Rolff (right) gets that good old high gross award. Bud Barber claims he has a union card to run that spotlight (lower left) as Craig Gaffney (left in lower .center) congratulates new president Bob Schlotthauer. Right: Bert Dennis, Bob Reid.

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. for here aro two all purpose doors...COMB|NAT|oN SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Nole llrese 4-ln-t ADVANTAGES

Comfod

a The Hollywood Jn Twlns lprmlt mor! light In kitch€n and serui@ porchs.

a Glye ado.qu8te o.sy yentilation.

a lnsect tight, rBt.pr@f scrc€n3.

a Sash Gla33 m.y bs clerned with easa

Convenience

a No morr dctourlngaround r suprrtlu. ous srtra door wlth an armful ot bundl6.

o Nomorsslgglng, lllm3y scrcen d@ra whlch lnvlte Intrudsr3.

a Acts es !n .dditlonal protection lot hosewlf€. Sha may conveFs without. side6 thrcugh rarh opaning without unl*flng th€ d@i

O Burglar-proot A slmplc touch ot fin. geB lck3 3ash.

[f Economy

a Sa6 buying e Sash, Scr*n and Storm D@L Hollywood J6. re 8ll 3 @mbined into I door.

a Saves on hardwarc, hanginS and FEinting.

a Saves on erpenslve replacements.

a Saves space... Tha Hollyw@d Jr.

Twins may bc hung toswinginorouL Leaves availablo floor 3paccwhich is u3ualltf lct in lltchcn or enky watf.

f,if Ponel or Flush

o Hollywood Jr. Twins glvc !ru yout choice of a panel o. tlush d@r to hrrmonizc with snysbdc lrchlleclurc or Interior deslgn.

a Flush d@6 availabb In Phlllpplnc Luaun, Odental Ash (Srn) or Birch.

a Pancl dor8 availabb In plnr only.

SHIPPERS OF QUATITY WEST COAST TUMBER

Mixed or Stroight CorsRoil, Corgo, Truck & Troiler

DRY or GREENRough or Surfoced

CAtt US FOR TRANSITS o WE MAINTAIN INVENTORY AT HARBOR

Representing Some of the Finest Mills in the

JAMES REDWOOD

Club Honors Ervin Bqrtel

Nearly 100 members of Shasta Cascade Hoo-Hoo Club No. I33 traveled to Burney, California recently to honor Ervin F. Bartel. Erv was one of the organizers of the Redding Club and was its first president 15 years ago. The lumbermen came from all over northern California to surprise Bartel and present him .with a plaque.

'fhey reviewed the story of his li{e-from school days up to the present time. Bartel, who came to Burney in 1949, has been in the lumber industry 44 years. Organizations that he belongs to and participates in are numerous. He is a past president of the Lumberrnen's Association of New York; past president of the Lumber and Allied Materials Salesmen of New Jersey; vice president of the New York Hoo-Hoo Club ll9; Deputy State Snark of New Jersey and was active in the old W'estern Pine Association. He is past vice president of the Mt. Lassen Council of Boy Scouts of Americao having received their highest award, "The Silver lleaver" in 1953; is current treasurer and a director of Shasta County Bank of Burney, a member of the Intermountain Shrine Club and the Northern California Shrine Club; and active for many years in Mt. Burney Parent-Teachers Association.

Bartel norv is sales manager of Scott Lumber Company in Burney. The Bartels have eight sons-.Ervin Jr., twins Donald and Edward, Richard, Carl, John, Paul and Brian. Six of their sons are Eagle Scouts.

The Hoo-Hoo Club had a final surprise for Bartel. They presented him with a baby daughter (a doll).

Carl Allison, club president, presided at the meeting and with the help of Joe Derrah of Redding, chairman and Irv Toler of Burney as co-chairman. Toler, Bob Middleton and Raymond Berry reviewed the story of Bartel's life.

Lumber Shipped by Air

Recently there was a mix-up in an important order of birch dimension for a Bauman Brothers of California shipment by the E. J. Stanton & Son procurement department.

To avoid a department shutdown at the furniture manufacturing plant, the distributing firm located the stock in Chicago and specified the several tons of material must be shipped uin air lreight.

The lumber left Chicago that same evening, arrived in Los Angeles via jet early the following morning und *u" delivered to Bauman Brothers before nine o'clock. This is the first time a major shipment of lumber has been completed in less than 24 hours to the West Coast from a shipping point of more than 2000 miles distant.

ooThis is just another first in our 70 years of service to dealers and industrials," said Roy Stanton, Sr., president of the wholesale concern.

Nqtionol Home Week Winner

The National Home Week promotion by Weyerhaeuser Company has earned the firm a special judges award in the annual ideas for home builders contest sponsored by National Association of Home Builders and Producers' Council. Firms were presented awards for outstanding product literature and services directed to the home building industry.

The Weyerhaeuser promotion included a full color, full page advertisement featuring an original painting of the House of Good Taste exhibit at the World's Fair which ran in Look and Time magazines. The ads urged farnilies to look for a new home during National Home Week. Also, the company produced a 60-second television news feature film which highlighted the increased payrolls and local sales volume from home building. The film urged TV viewers to visit model homes during National Home Veek. An estimated 1.5 million viewers watch;d the feature on 50 TV stations.

SIMMONS

HARDWOODS...

for every purpose

o oll species of fine cobinet woods

o wholesole only

o quolit/ products

o efficient service

o fost delivery to oll points in southern colifornio

Tirnbers

Long Dimension

Rough

Dimension

Other llouglas Fir ltems

HUFF LUAABER COfiTPANY

Sonlo Fe Springs Division: 13535 Eost Rosecrons (Eost off Rosectqns lurnoff, Sqntq Ano Freewoy)

los Angeles: l 15 West t t 6th Street (Eqst off lmperiol Tumoff, Horbor Freewqy)

FOR YOUR REQUIREMENTSGall Plyrnouth 6.819l

Simmons Hordwood Lumber Co. ' SPruce 3-1910 8725 cleto street, downey, colifornio, p. o. box 489

It's the Nuts!

"It's the nuts," say E. L. Bruce Co. offcials of their fall "Holiday Harvest of Pecans" promotion for the firm's three BrucePly pecan wall panelings.

Run for the first time in the fall of 1963, the promotion proved so successful, according to BrucePly sales manager Martin Shea, tl-rat it is being repeated again this year, now through Dec. 3I.

Shea said you could measure the success of the 1963 promotion in dollars or tons. t'Sales on our pecan panelings-particular- Iy Harvest Pecan-nearly tripled during the 90-day promotion, and have been sustained at a level of about a 100 percent increase ever sinee." Or Shea pointed to the "literally several tons" of pecans that were shipped to retail dealers as their

premium .for stocking the BrucePly pecan panels during the promotion.

The promotion was outlined this way by Bruce wood products sales promotion manager John Malmo. 'oRetail dealers get two pounds of plantation-fresh pecans for every six-pack of BrucePly Pecan, Harvest Pecan or Provincial Pecan paneling they buy.

ooThe pecans are shipped to the dealer in cloth gift bags of two pounds each directly from the Mississippi plantation on which the pecans are grown," he said. Shipments of the pecans are made during November and December. immediatelv following harvest of the fresh 1964 crop.

"It looks like the promotion may cost us more this year," l\lalmo mused. 'oW'e're told the crop will be only about half this year what it was last year, and the price

the lum[cF manket i$

ul

.,. now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the g rowi ng demands as architects and builders turn to f i re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RAIHER USE WOOD

will go up accordingly. We've already contracted for several tons, though, and we assure all participating dealers that there,ll be plenty of pecans foi them."

Greatly as a result of the 1963 promotion, B_rucePly Harvest Pecan Paneling has jumped from llth to 5th in sales ii the BrucePJy ling according to sales manager Shea, "and we look for this year,s proriotion to push it even higher.',

Shea calls BrucePly Harvest pecan the "hottest single panel on the market todav. It's_ difffcult to explain why one panel such as Harvest Pecan catches on so,,, Shea said. ''but there's no denying it.,, o'Some.peopl" ."y p""un has become very popular because so many people desire a medium priced panel with character and beauty, such as wahtut has, but don,t want quite the darkness of walnut because oI the smaller size of their rooms. or the absence of light in a room. At anv rate.,' Shea said. 'oa dealer is missing a bet ;f he is not displaying and pushing-now a pecan paneling."

,. Bt:"" factory salesmen and Bruceply distributors are offering the ,,Holiday Harvest of Pecans" promotion ,ro*, ,rsirre small bags of pecans as their calline cards] Brand new for this year,s pro"motion, according to sales promotion- manager IIalmo, is a three-color window banrr*, irrd an, in-store display in two difierent sizes, a 28"y44t' double-easeled floor display. and 1 l!"122'! single-easeled countei display. Each display features a squirrel delivering the sales m,essage for BrucePly Hurue.i Pecan, feature panel in the prornotion, and an actual sample of l{arvest Pecan on the display.

Shea emphasized that there is no limit to the number of pecans dealers can win by participating in the promotion.

SEtUllG MATERIALS F(|R Bruceply ltolidav Harvest of Pecans promotion include window banneiton Uott-omi !E-': x:24" and smaller version 9,, x l4',; (readint on left. from top to bottom) jumbo postcaid mti;? i; deaters,. return postcard for selling materials, plastic Dag wtth pecans used for salesman's ,,callins card" and. card for stuffing in cloth bag of pecins for oealer matttng. f0p right is dealer scorecard of pan€ls. purchased for free pecans, and below that is talk sheet' explaining promotion to dealer.

B[$, SASH & DOOR GO.

QUALITY SEt t S

Yesfe rdoyf'Todqy!

lf an l8th Century dealer needed wood window frames, door frames or other interior work, he went to a carpenter's shop called a joine/s wood-working shop.

Today, lumber dealers and builders supply houses depend upon the modern craftsrren of BIG BEN Sash & Door Company for superior quality, competitive prices and fast delivery of wood window frames,z erterior door franes/glidcmaster sliding door fnmes,/pre.fit window units/double hung or sliding wood windows,zsolid or fingerjoint interior iambs.

For further information and placement of orders call BIG BEN at GEneva l-3541 or JAcIson 7-8867 or SPruce s6124.

BIG BEI{ delivers to your warehouse or jobtract sites or house to house.

Wholesalc distribution to Dealsrs 0nly

BIG BEN SASH & DOOR INC.

3311 Sru!.llto 8t !t

P.0. 8or 48, Lor ||||nlto., 3.llfonlr 93440

Sryiolists in Quality lmported Hardwood Plywood LAUANoSEN.BIRCHOSHINA

Erclusioe Pan Ash Board Importers

PAII ASIATIC TRADING COfrIPANY, INC.

Hqrdboord Film Gets Rqves

"Time of Change," a color film produced by the American Hardboard Association, has been viewed by an estimated four million persons since its release in 1963.

There have been more than seven thousand bookings for the color version of the motion picture, and a black-and-white print o{ the film has had more than two hundred fifty showings on television.

The distributor of the film has reported lrundreds of favorable audience reactions, particularly from teachers who use the motion picture as an audio-visual educational aid.

What the motion picture is doing as a

sales tool can be summed up in one comment by an industrial arts teacher, who wrote:

'oMade all of us aware of products that we did not know existed. Very good fiIm."

AHA works with the National Education Association by providing a teacher's guide which suggests related study topics. Teachers are urged to ask AHA for free use of the film and for gratis copies of the Association's ooStory of Hardboard" booklet.

The film also is available for showine to any group. free upon request. from the American Hardboard Association, 20 North Wacker Drive, Chicago, Illinois.

WWPA Sroff Appointmenls

Three staff additions have been announced by Wendell B. Barnes, executive vice president of the new Western Wood Products Association.

Edward R. Place, 62, with wide experience in public relations, newspaper, magazine, radio, trade association and governmental fields. has been named director of information. George Whittier, 55, AIA, practicing architect in the Portland, Oregon area since 1938, has been appointed manager of building codes and specifications. Charles R. Arment, 50, deputy state forester in Hawaii, has been assigned to technical forestry services.

MR. RETAII. DEAIER:

D. C. ESSTEY ond SON mointoins o well bolonced SHED INVENTORY of . QUALITY DRY REDWOOD

. AYE & CTEAR PATTERN STOCK

BEVELED SIDING & S4S reody for immediote delivery-or pickup

No Order Too Smqll

Just try us for PRICE & SERVICE

D.

We represent in Southern Cqlifornio

Willifs Redwood Producls

Willits, Colif.

Monufoclurers of : Certilied Kiln Dried Redwood ' Bevel Sidings Fociory Primed o Wropping Loth r Rough & Milled Commons o Timbers o Member of c.R.A. & R.t.S.

Pockoged Lots o Truck & Troiler Shipments o Less Thon Corlood Lots o Mixed Cor Shipments Dry Kilns o Plcning Mill Ponderoso Pine o Boords Siding

Exclusively for California

LIYIA 25th Annuql Convention Dqtes

The silver anniversary convention of the Lumber Merchants Association of Northern California will be held at Monterey April 4, 5 and 6, it has been announced by convention chairman Ham Knott.

'oWe have excellent accommodations at the famed Mark Thomas Inn and look forward to this convention being the biggest and'best ever," says Knott. o'There will be a business program with much irnportant information for dealers and associates, plus a well planned social program for members and their wives." Just two hours drive from San Francisco, the area is especially beautiful in the spring.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension from F,S.P, Lumber Co., Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

More details on the 25th Annual Convention will be announced in the next issue of the Calilornin Lumber Merchant, but dealers and their associates are encouraged to mark the dates on the calendar today--LMA on April 4, 5 and 6th.

Hqrdwood Plywood Revision

Culminating over a year of efiort by the then technical cornmittee, Hardwood Plywood Manufacturers Association members have endorsed the proposed changes for Commercial Standard 35-Hardwood Plywood. The completed revision of CS35-61 will be submitted to the United States Department of Commerce before the end of the year. The new edition of the standard is expected to be efiective some time in 1965, following the procedural steps of standing committee review and comment; and acceptance by the industry, distributors, users, and other interested firms.

When it is issued, Hardwood Plywood CS35-65 will be a standard of substantial change. Certainly, more far reaching changes are evident in this, the sixth revision of CS35, than in any recent revision.

A new test for evaluating the glue bond performance of Type II hardwood plywood, decreasing the test time from 2I days to 3 days, and a new letter-number designation system for face grades of hardwood plywood are two of the mosl significant changes.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-2663 or STate 3-0544.

A. W. NETH, Lumber Sales

Southern California Representative for

Designation "(l)" for Premium Grade has been dropped in favor of "A", making a new grade designation line-up as follows: Premium Grade (A); Good Grade (l); Sound Grade (2); Utility Grade (3); Backing Grade (4). It is expected that the new designation system will expand the scope of the commercial standard use into regions and into product areas not greatly affected by prior CS35 revisions.

General requirements for, and a general description of factory finishes for hardwoood plywood are being introduced into the commercial standard for the first time.

Consolidation of the Premium Grade and Good Grade characteristics and delects tables; liberalization of the sapwood allowance (20%) for Good Grade walnut and Good Grade cherry (a conservation measure ) ; refinement of some of the characteristics permitted within Premium and Good Grades; utilization limitations for Type III glue bond plywood; and clarification of wood failure estimation for Type I boil and dry shear tests are among other changes proposed for CS35.

New Regulor for IHPA

Joe Durra, executive vice-president of the Imported Hardwood Plywood Association, extended a warrn welcome to the group's newest member, William Johnson, 449 Bruton Terrace, Suite B, Dallas, Texas. A national organization of leading import-export firms involved in the importation of hardwood plywood and lum. ber products, IHPA maintains headquarters in San Francisco and legal counsel at W-ashington, D.C.

Douglas Fir Studs from Shepherd & Daeher Lumber Co., Longvlew, Wash.

Hordboord in Color

New customers are certain to be attracted to hardboard through a 28-page, full-color brochure called "The Wonderful World of H,ardboard" published this fall.

The publication is the first such brochure the American Hardboard Association has sponsored. It will fill the need for further information in a single booklet about hardboard and hardboard products and applications.

The brrcchure is being published to fill requests from consumers for additional inforrnation concerning various aspects of home uses of hardboard.

All the photographic illustrations in the booklet will be in full color, to best showcase the richness and beauty of hardboard in its many forms and faces.

Interior panels for every room in the home and hardboard exterior sidings will be featured in the colorful publicatioll, and the many other uses of hardboard in commercial construction, furniture and other industrial uses will be covered.

WRITE: American Hardboard Association, 20 No. Wacker' Drive, Chicago, Ill. 60606.

A New Pockel-Size Fire Roting Guide

File resistance ratings for gypsum wallboard constructions have been published in a handy pocket-size chart by The Celotex Corporation.

floor-ceiling assemblies and column fireproofing.

R.atings are based on tests by National Bureau of Standards, Underwriters' Laboratories, Inc., and Ohio State University.

WRITE: The Celotex Corp., 120 S. LaSalle, Chicago, Ill.

Promotion Films

Masonite Corporation has introduced two new sound-slide films in color for use by field representatives before u'holesaler and dealer groups.

"The Ladies Bless 'Em" is a 1i3-minute cartoon style film on the entire Masonite line of interior products. New products for 1965 are featured, and Royalcote woodgrained wall panels are emphasized. A number of actual room settings is shown.

Cedor Shoke Folder

Western red cedar shakes in a variety of textures and colors ar'e currently being featured in a full color, eight page folder. The folder illustrates the Shakertown line of Prefinished shakes and shake panels that are available for ne'l,t' construction or for moder-nizing older: homes. Sidewall shakes ale described as "luxurious ll'ood alive with color" and the PhotograPhs shorv holr they are aPPlied and hou' they look on the comPleted homes. Shakeltown also suPPlies these shakes in handy Glumac panels 463/+" long, and they are illustrated in full color in the folder.

Gives Well-Documented Fire Data

The folder enables the user' to quickly determine the material and constluction needed to yield specific time ratings for partition and wall assemblies,

"The Power{ul Plus" is a 7minute film, also cartoon style, which outlines Masonite's new products and marketing programs for 1965.

Designed basically for building materials wholesaler or dealers at consumel' clinics.

WRITE: Masonite Corp., 29 W. Wackel Dr'., Chicago, Il1.

A new baln shake panel is just being introduced to the market through this folder'. The baln shakes are bonded to a backelboard in panels 4634" long and the butts of the shakes al'e staggered for a verY intriguing effect. Eight foot long Shakertown E-Z Ply Panels are also included in this ver-v complete shake litelature, WltlTE: Shakeltown Corporation, 20310 Chagrin Boulevarcl, Cleveland. Ohio, 44122.

DEATER TRAINING SCHOOT

(Continued. lrom Page 7)

exterior or wet conditions. The glues are so strong the wood, will actwlly break belore the glue separe.tes. The lumber is then stacked into presses to form the timbers. Waxed paper is used between each timber to separate them while gluing. After the lumber is stacked, a uniform hydraulic pressure of I50 p.s.i. is applied and holddown clamps are adjusted to maintain this pr'essure. When waterproof glue is used, it must be set by heat. Head hoods are lowered over the timber and hot moist air is pumped in. After 14 hours, the timbers are removed and stored 24 hours for final curing. The timbers are then milled to size and are ready for finishing. Fountain has the capacity to make a timber 200 ft. long. All Fountain timbers are straight, although they can be supplied with camber. When camber is desired, specially developed top and bottom blocks are placed into the laminating presses with the lumber which gives the desired shape.

Three differ,ent appearance grades are produced by Fountain: industrial, architectural, and premium. The company also provides beams with a saw size finish. The method of judging grade is covered very thoroughly, so the attending members knorv what to expect of a specific grade and will

be able to give the customer an exact idea of what he will get when ordering a particular grade. The plant tour ends in the shipping department where they are shown how a timber is .registered and identified with a number tag and inspection report,

so the building inspector on the job will have all the information necessary to pass on it. The plant tour requires approximately one and one-half hours.

After the tour, the visitors are taken to lunch at the nearby Industrial Club for further discussion. A Question and Answer booklet which has been developed by Fountain for handy reference is given out. It answers most of the questions a dealer will encounter when selling laminated limbers. lt also contains a chart for converting from steel to laminated timbers. After lunch, an open question and answer session allows the visitors to bring up any remaining questions. The session is then adjourned and the salesmen can return to their jobs or go back to the Fountain plant for additional briefing on various phases of production.

Everyone who attends the training session is awarded the Fountain "Expert Timberma,n" plaque which can be displayed by the dealer to show his company employs a laminated timber specialist. The individual is also added to the o'Bull's Eye" bulletin mailing list which is a periodic communique sent out by Fountain to keep dealers informed of product changes, new codes, shipping information and construction trends.

The total time required for the training session is approximately 3 hours.

lF{FftX*ffiF*F*tfirr*F*MF*FAF*r*FAFfiX*FAFfiFAFAFfiF*F#xAr*5E*'l*F*F*rfir*MMF*F*XA}!*XAFfiF*Xfirrr{F*5!fiMl

John Ferri

Michoel Joson

John Weover

John Lowrentz

Robert O'Neill

John Hencken

AS LUMBER COMES FR0M the portable glue spreader, here moved by Dick Lloyd, it is lain in laminating press and side clamps are applied so the lumber will not slip. Hydraulic pressure to 150 p.s.i. applied with this machine. Bolts are then screwed down on clamping plates to maintain the pressure. The hydraulic pressure setting machine is mo,ved from section to section until there is a uniform laminating pressure over the complete timber.

CATIFOTNIA IU'II8CR IIERCHANT

Duql Southlqnd Concqt

The constantly expanding Hoo-Hoo-Ette clubs of Los Angeles and the San Fernando Valley held another combined concat and meeting to initiate ten new members into their clubs on November 9.

The following girls were initiated lfrom Valley Club No. 6) Bobby Christensen of Tarzana Lumber Co. and Lora Lloyd of Far West Plywood. From Club No. I Trudy Smith of MarquartWol{e, Joyce Pistole of Hobbs Wall, Sherry Gentry of Cal-Pacific Sales, Alice Rogers of Ted Deacy Co. Girls initiated from Tarter, Webster and Johnson were. Mary Latham, Gloria Mezao Doris Tonan and Sally Walden.

I{EWLY ltllTlATED l1{I0 the two southland Hoo-HooEtte clubs are these ten brandnew members. They are all employed by lumber companies.

Other guests were three officers of the National, Pat Howard, president; Donna I)ean, lst vice president, and Peggy Mottola, board of directors. Officers from Club No. 6 were Lois Jones, president; Mary Williams, lst vice president; Marge Brooks, 2nd vice president; Orinda Hazen, treasurerI Ruth Slay, menr,bership chairman; Rene Lester, publicity chairmanl Betty Schoener, initiation. Other members from the Valley Club were Agnes Mclntyre and Jessie Culbertson.

Table decorations in Thanksgiving motif at the Chinatown restaurant. General Lee's. were raffied off after the initiation and the main table centerpiece was won by Sallye Bissell. Anne Murray, founder of Club No. l, was presented with a beautiful green corsage rvith "Good Luck" on it.

Moores Buys Welshingle

Pacific Coast Wood Products Inc. has purchased for an undisclosed figure, Welshingle Wood Products, in Arcata.

Pacific Coast Wood Products was incorporated Sept. 17 and will be involved in the wholesale wood shake roofing supply business, ultimately aiming at expansion throughout the northern portion of the state. The corporation is owned by William Moores, Ukiah.

Welshingle was founded by Leslie W. and Phyllis M. Welsh in 196I and increased its opening year sales by 300 percent in three years. The company has a modern manufacturing mill at Arcata.

Pacific Coast rvill continue distribution of Welsh products as well as western red cedar shakes, shingles, cedar and redwood fence palings, grape stakes and other lumber items.

The company has been appointed exclusive sales agent for Welshingle in northern California. Future plans include installation o{ dry kilns at the Welshs' manufacturing plant at Arcata.

Pacific Coast's sales manager 14. L. Bunker has seven years previous experience representing a major Vancouver, B.C., manu{acturer of cedar shakes in the Northeast.

Home lmprovemenl Gqins

Proof of the success of the National Home Improvement Council's Home Improvement Year '63 promotion program to stimulate remodeling is now in!

Bureau of Census figures for 1963 have just been released. $11,733,000,000 was spent by the nation on residential additions, alterations, maintenance and repairs, and replacements. That's nearly $400,000,000 above the 1962 outlay. Resident owners' expenditures on I to 4 housing unit properties were up over $700,. 000,000 among jobs classified as improvements. Other details:

o There was a l2o/o increase over T962 in the spending of owner occupants of one housing unit properties on their homesup by $724,000,000.

o A quarterly expenditure breakdown for 1963 shows heaviest expenditures for all residential properties took place July to September, followed by April to June, then October to December with January to March expenditure the lowest quarterly outlay.

o As in past years 2%-5% of the nation's home owners accounted for about 50/o oL the 1963 remodeling outlay.

Trqnscontinentol Trqnsplont

A California redwood tree completed a transcontinental transplanting in New Jersey last month.

The six-foot evergreen, a young member oI the Giant Sequoia family, was planted by Kaiser Gypsum Company to symbolize new roots the California,based company is putting down in New Jersey. Redwoods, the state tree of California, are among the oldest living things on earth. In their native habitat, they sometimes attain heights exceeding 300 feet.

,[,1R.

Over 59 Yeors Good Service

For YOU

STRABTEWOOD QUAIITY:

lmporled E Domeslic

Hordwoods

Softwoods

Duroflqke

Dowels

DEALER

SERVICE

STRABLE

LUMBER COMPANY

Areo Code 415

Telephone Collect

NeedsStroble leods

DOMHTrc e'' IAIPORTED Qwaliry Hardwood,s a,nd, Softwood,s Qustomer Milling a Specialty Sugor Pine = 34$ Vineland *ve.r Cify of mry, €olif, = EDgewood 9-5271 CUmberland 3-8521

Housing Storts to Rise

Nonfarm housing starts in 1965 will total 1,525,00G-a slight increase over this year's predicted volume-according to a forecast of the F. W. Dodge Co.

The National rlssociation of Home Builder's forecast came a day after NAHB President William Blackfield gave his estimate of slightly more than I,500,000 starts in 1964 to the Conference of Building Products Executives.

Dodge predicted the dollar volume of housing will increase even more in 1965 because of expansion in the average size single-family home. The forecast of $2I,925,000,000 would be three pereent over an estimated $21,275,000,000 total fior 1964.

It was more optimistic than most other construction industry forecasts, which have warned of a decrease next year. NAHB economists recently surveyed 35 metropolitan areas and concluded there would be a two percent decline in housing starts next year.

The Dodge prediction was based on an estimated five percent rise in contract value of one and two-family dwellings, a constant rate in apartment units, and a trvo percent decline in hotels, motels. etc.

Dodge forecast that all kinds of construction will be increased 3.4/q next year ro $49,575,000,000, based on a 1964 estimated total of $47,950,000,000. Although housing activity began levelling ofi about the middle of this year, much of that slack was taken up by continued strength in non-residential building. Dodge attributed the levelling ofi to the adjustment to local overbuilding.

Red Book Off the Press

The November issue oI the Lumbernlenos Red, Book is out. It is the l66th issue of the famous credit and sales guide.

Since 1876, the Red Book has been the principal source of credit information for the lumber, woodworking and allied industries of the United States. It lists-and evaluates- the manufacturers, wholesalers, retailers and quantity users of lumber and wood products of all kinds. The listings include credit ratings, business classifications, addresses and other facts of value to buyers and sellers alike.

The Red, Book is published semi-annually and is kept up to date by supplements that go out every Tuesday and Friday throughout the year. These Twice-A-Week Supplements contain hundreds of last-minute items of credit and sales information.

The Red Book agency also compiles detailed analytical credit reports, and conducts a collection service for the handling of commercial claims.

The Red, Book is published by the Lumbermen's Credit Association Inc., at 608 South Dearborn Street, Chicago 5, Illinois. An eastern branch is maintained at 99 Wall Street, New York 5, New York.

Hoo-Hoo Needs Your Help

to sustain a scholarship program that will help insure the future of the lumber and wood products in California.

A full 100 per cent of every dollar donated to the Los Angeles HooHoo Studcnt Foundatior will b9 used to establish college scholarships in the field of forestry and forest products for youngsters from LeRoy Boys' Home, La Verne, California.

For information on donations and bequests, please contact:

Products, promotions snd soles sids

New you csn use to build ssles qnd profits! Fnoduct

Fmoffilts

Perforoted Woodgroin Poneling

Silver, Golden and Natural Walnut are the three new perforated hardboard panels introduced by The Celotex Corporation. Panels are factory-finished with the attractive appearance of walnut grain and have 3/16 in. perforations on one in. centers for standard hooks, shelf brackets and other hanger hardware.

This decorative paneling may be combined with matching non-perforated panels

Displays Paint Sprayer 0utfits edge is slotted to hold preprinted cards that come with the display. Completing the unit is an attention getting, multi-colored header.

'IYRITE: Sprayit Div., Thomas Industries Inc., 2A7 East Broadway, Louisville, Kentucky 40202.

Inslint Toner Counter Disploy

All Phase Color Corporation now ofrers their Instint Toner color in-store display to dealers from coast to coast. It is, in efrect, a complete simple color system at a price so low that even the smallest paint store or department will find it attractive.

The open view display rack contains 72

First Stqinless Steel Pliers

These new all stainless steel pliers are the first rust proof, corrosion proof stainIess pliers to be offered commercially in the

0ffered In Three Finishes

in the same room to achieve unusual desig:r effects. Panels are rA in. thick and available in 4 f.t. x 8 ft. sizes. Color matched hardboard nails and moldings are also available.

'WRITE: Celotex Corp., 12O South LaSalle St., Chicago, Ill. 60603.

New Point-of-Purchuse Disploy

A new permanent type floor display for dealers has just been announced bY the Sprayit Division of Thomas Industries Inc. The unit is available as part of a merchandising package of Sprayit equipment a^nd replaces a corrugated cardboard unit formerly used.

The two-foot wide display occupies slightly less than four square feet of floor space and accommodates four Sprayit home owner type paint sprayer outfits. The completed unit stands 67 inches high, but comes to the dealer knocked down. It can easily be assembled by the placement of eight bolts.

The new merchandising display is of sturdy pegboard construction with reinforced edges and has a metal base. Tltree of its four shelves are fully adjustable vertically. They can also be installed at right angles to the back or tilted slightly for better viewing of the merchandise. Shelves are supported by heavy gauge metal arms. An extruded aluminum shelf

two-ounce clear plastic squeeze bottles of color. Its 12 basic colors permit the creation of over 100 tints and may be used in all finishes acrylic, latex, pva, alkyd, oil paints and lacquers.

The small-space, colorful, attention-compelling display is complete with a 3-color display card, a hinged color chip card and a measuring pad for the use of customers in selecting colors to match the desired color chips. An unusual feature of Instint is the use of the bottle cap as a color measure. It's a clean and accurate measure. And since an exclusive "TS7" stabilizer in the instint co ors prevents jelling or caking, there is no waste.

WRITE: All Phase Color Corporation, 1159 So. Soto St., I"os Angeles, Calif.90023.

world. They are fully drop forged and precision hardened and tempered for rugged service,

The jaw serrations are precision machined for full interlock enabling the thinnest objects to be securely held. Cutter will easily cut toughest wire. These pliers will always open and close freely; no binding, stifrening, fi:eezing or rusting.

This is an ideal tool for boat owners, fishermen, hunters, gardeners, motorists, mechanics, electricians, plumbers, repairmen and handymen. Comes complete with leathercloth wallet-belt hoster.

TffRITE: Withelby Products Div., John E. Graham & Co., Inc., 105 Duane St., New York, N.Y. 10008.

New Portqble Grill

Tlte Broil-It outdoor grill is a versatile and completely portable unit for use at home. Rugged all-steel construction enables year-round use. The legs fold up into the unit for storage and carrying ease. Broil-It is an all-purpose grill for barbecuing meats, birds, and fish on the patio, in the fireplace, at pool side, or at the camp or beach.

Grill Height ls Adjustable

Grill heig:ht is adjustable for the convenience of the back yard chef. Makes an ideal g:ift item for the man in the family.

1VRITE: Condon-King Co., Inc., P.O. Box 133, Seattle Heights, Wash.

Shows 72 Plastic Squeeze Bottles

Comes With Leather Belt Holster

wooD WINDOW DOOR FRAMES

When

New Door Bumper Design

New from tip to tip, the modern streamlined design of Gordon Associates patented "Derby" Adjustable Hinge Pin Door Bump-

where it belongs: also prevents accidents because there is nothing to trip over.

"Derby" Door Bumpers are equipped with two resilient rubber tips and are available on "skin" packed eye-catching peg board display cards or bulked packed (150 units) in Gordon Shelf Box.

WRITE: Gordon Associates, Inc., First St., Derby, Conn.

Woll Tile Merchcndiser

An attractive nevr self-sen-ice merchandiser displaying 40 carded blister packs of its "Metal-Tone" line of metal wall tile is available to dealers and distributors from Crolrn Tile Corp. This is the ffrst time metal wall tile has ever come pre-packaged in convenient see-thru packs.

Nqiler Clomps As lt Noils

For practically any type of assembly work where the operator needs two free hands to position parts for assembly, Spotnails' new sub-assembly nailer has 1,000 lbs. of clamping force and removes waq)age in material without maning surfaces.

Assembly table is adjustable 8" with crank. The table can be relocated on stand to achieve a full 26" from nailer to table.

Curved track assembly can be adapted to Spotnailer for almost unlimited fastener capacity, and the sub-assembly nailer can

er eliminates that t'bulky" look associated with most "butterfly" type products without sacrifice of strength or rigidity, The adjustable feature regulates travel distance from 70' to 100" thus preventing needless damage to walls, furniture or other decorative objects.

Insiallation is quick and easy: remove Lbinge pin from the hinge, (top or bottom hinge), insert pin into hole of door bumper and replace pin in hinge, Travel distance can be regulated by inserting screw with nut in desired hole. Floor cleaning is ea.sy because unit is out of the way, on a hinge

Each blister pack contains two square feet o{ metal tile, with each tile measuring 4Y+" x 4V+"; half-tile sizes are also available. The point-of-purchase merchandiser unit is designated as No. 700 Metal-Tone Display Rack and measures 24Y2"' wide, 19" high, 8" deep; it can be used on walls, tables, or counter tops to stimulate impulse sales.

Crown Metal-Tone ll{etal Wall Tile comes in solid copper, coppertone, copper brushed aluminum, stainless brushed aluminum, and solid stainless steel.

Easy to install, clean and care for, Crown Metal-Tone Metal Wall file can be used behind rang'es, counters, sinks, in necreation rooms, and for various decorator efects.

WRITE: Crown file Corporation, P.O. Box 564, Massillon, Ohio.

Leaves 0perator's Han& Free be adapted to drive nails, staples, brads, pins and cormgated fasteners.

WRITE: Spotnails, Inc., 1100 Hicks Rd., Rolling Meadows, Ill. 60008.

Packaged on "Skin" Display Cards

HUNTER WOODWORKS

needs 21/z million feet of lumber per month on a year 'round basis

Must Be Green Douglas Fir Cut To Size in Standard and Utility Grades. You May Quote on All or Any Part.

I" Lumber Mqy Be S-l-S2E Or 5-4-5.

2" LvmberMust Be S-4-S.

x 6x42" x6x44"

x 6 x 48" x6x50"

x 6 x 52"

x 6 x 54"

x 6 x 56"

x 6 x 60"

x 6 x 62"

6x42"

6x44" x 6x48"

x 6x50"

x 6x52"

x 6x54"

x 6x56"

x 6x60" x 6x62"

Lvmber musf be mqrked qs fo grode ond length

Lumber musf be bundled lor iork truck unlooding

Mqy be shipped lruck qnd trqiler, flal ccrr or by water

AISO WANT ASPEN AND COTTONWOOD-DRY STOCK IN ABOVE SIZES

HUNTER woodworks

1235 E. 223rd Slreet, Torronce, Colif ornio

between Avolon ond Wilmington Boulevord

PHONE: (Areq Code 213) SPruce 5-2544 or TErminql 5-5671

Call U COLLECT witb Your Offerings!

FOR CREDIT REFERENCES CHECK

*Coos Heod Lumber & Plywood Co., Wilmington, Colif.

*United Stotes Plywood Compony, Los Angeles, Colif.

*Weyerhoeuser Compony, Los Angeles, Colif.

THE FOIIOWING:

*Crocker-Citizens Bonk

South Gote (Colif.) Bronch

Phone: (2.|3) 582-0661

Vinyl Poneling Prcmolionol Push

Evans Products Company is now conducting a large promotional push for Rippletone, the newest pattern in its recently introduced line of interior vinyl paneling, being marketed under the trade name Vinyl-Panel.

According to Dr. Piotr Zenczak, general manag:er of Evans Fiber Products Division, the new Rippletone decorator finish is manufactured in a handsome beige color, that blends well with almost any decorating scheme, and has a delightful warmth of tone.

Vinyl-Panel in the Rippletone pattern is applicable for walls or ceilings in offices, restaurants, motels, homes, apartments, mobile homes and many other places. It is manufactured in 4'x8' panels, Ye",3/16" or tz5" thick, smooth, U-groove or perforated.

Vinyl-Panel has a sturdy hardboard base and a durable vinyl face. It won't fade, crack or chip and is easy to clean with soap and water.

The new product can be applied directly

to studs using three penny finish nails or stud adhesive. Matching mouldings are also available.

IMRITE: Evans Products Co., Fiber Products Div., P.O, Box 661, Corvallis, Oregon.

Auiomotic Morking Device

Timber Engineering Company (Teco) has announced the marketing of an automatic marking device called the TECO "Matk 16." The product will be made available to dealers and builders through the firm's national network of over 150 distribution outIets.

A precision tool that makes it po,ssible for the user to automatically determine 8", 12", 76' and. 24" o.c. settings of studs, rafters, joists, roof trusses and other building components, the Teco "Mark 16" eli-

F i nest

Vinyl Paneling Resists Scuffs, Scratches

CATIFONNIA IUMEER MERCHANT

minates the tedious and time consuming job of measuring and squaring before making "cuttingt' and "locating" marks. While a proven time and labor saver, the product's principal advantage is that it provides greater accuracy in the layout of building parts and pieces.

The Teco "Mark 16" consists of a special "marking wheel" mounted in a chassis which is rolled along the material to be marked. Although the basic unit is designed to mark ai 76" centers, additional marker inserts are available for other settings. Ruggedly constructed of a solid aluminum body with the "marking wheel" made of steel, the "Mark 16" is equipped with a heavy duty inking roller that automatically inks the marking element. The product works equally well on wood, steel or concrete.

Marks Wood, Steel, Concrete

TilRITD: Timber Engineering Co., 1619 Massachusetts Ave. N.W., Washington, D,C.

Concrele Corpet Strip

Acoustical Concrete Smoothedge, a new tackless carpet strip designed especially for use on light aggregate concrete floor slabs, is now available from Roberts Consolidated Industries, Inc.

The new product, a prenailed strip of Smoothedge, differs from Roberts' Easikrete only in the tyPe of nail used, a 17+" fastener, twisted and hardened for application on acoustical concrete floors.

Roberts said the product, furnished in 4-ft. strips with nine nails to each four feet, will be made available only in Type "E" Smoothedge.

WRITE: Roberts Consolidated Industries' Inc., Dept. 1563, 600 North Baldwin Park Blvd., City of Industry, Calif. 91747.

prime slock from quolily producers of Pocific Coosl

and allied products

Lumber Yard Trucks Loadcd Witlnult Delny For

Sound Bqrrier Boqrd

A noncombustible woodfiber sound deadening board as part of a one-hour firerated assembly is now available from Simpson Timber Company.

The new board, used on backing for gypsum board to reduce sound transmission through walls and floors in homes, apartments, motels and other commercial structures, solves the problem of low-cost, firerated wall and partition systems with high sound deadening values,

Treated with Simpson's exclusive and patented Pyrotect process, the new product eliminates the need for costly nailing or clipping procedures now required by most sound-and-fire-rated systems and which also allow undesirable sound transmission.

Reduces

A standard wood stud wall constructed of 2x4s 16" on center now can attain a full

one-hour fire rating plus a sound transmission rating meeting most of the new requirements. The Simpson Pyrotect Sound Barrier Board is nailed directly to the 2"x4" wood studs and the 96" gypsum board laminated to this with joint compound and nails.

firis system achieves a sound transmission class rating of 45 without offsetting studs or otherwise changing the design structure of the wall. When the same system was tested according to ASTM 8119 it achieved a ?0-minute load-bearing fire rating plus the hose stream, double-load test.

WRITE: Simpson Timber Co., 2100S Washington Building, Seattle 1, Wash., or see your Simpson Building Products supplier.

DECEiIBER, 1964

New Interior Products Seleclor

An interior products selector which enables retail customers to try up to 128 difrerent interior combinations of wall panels, ceilings and floor coverings is being made available by Masonite Corporation to a limited number of lumber and supply dealers through wholesalers.

can be attached to the display, also is available. It features color and black-andwhite photos of Roxite in plaee as an exterior siding and wainscotting trim; as a fireplace wall; in the kitchen; basement and attic recreation room applications, and other building uses.

Roxite Fiberglass Stone Veneer Panels and Edgestone Trim are easy to nail up over most any surtace-inside or out. Both materials, which are chip and crackproof and wontt fade, can be merchandised to the contractor or do-it-yourselfer.

WRITE: Roxite Div., Terox Corp,, 5238 W. Belmont Ave., Chicago, IIl.

Porticleboord Sliding Doors

Advantage Door, Inc. of Richmond, California is utilizing Forrest Industries Embossed Particleboard Paneling (Shan-Tong pattern) in production of the firm's Sliding

Displays 128 Different Interior Products

The easily-operated display, which occupies a four-foot-square area, accommodates seven Royalcote and one Marbletone panel -supplied by the wholesaler-plus four different types of ceiling tiles and four of floor tiles or floor coverings of the dealers' selection.

Directions for assembly and hints for accessorizing the panels to simulate home decor are included with each unit.

"Tnhis is a well-designed merchandising unit that will do an outstanding job of selling wall panels, ceiling tile and floor covering from one display in a homelike atmosphere,t' says Earl W. Hadland, general merchandise manager for Masonite. "It is being sold to dealers only through wholesalers, at a cost of only pennies a day.t'

\MRITE: Masonite Corp.,29 No. Wacker Dr., Chicago, Ill., or see your wholesaler.

Foint-of-Purchqse Disploy

A new Roxite Fiberglass ,Stone Veneer Panel point-of-purchase display for building material dealers is now available from Roxite.

The attention-getting display takes only a few square feet of floor or wall space. A portfolio of Roxite installations, which

New Use for Particleboard Paneling

Wardrobe Doors, a unique new use for the Forrest Duo-Face interior paneling.

Advantage Door is now manufacturing approximately 6,000 sliding doors a month, many of which use the Forrest Shan-Tong pattern, according to Karl Fosbander, Advantage Door president.

Forrest Shan-Tong particleboard paneling is heat embossed, may be stained or painted to provide a natural two-tone effect, and possesses an extremely hard, mar-resistant sur{ace for long-lasting, troublefree service. Forrest also provides these panels factory-finished with vinyl.

Forrest Industries embossed panels are available in Duo-Face, one side of the panel embossed with Shan-Tong pattern, the reverse side in the Kascade pattera. These patterns are widely used in home, office, school, apartment, mobile home or church.

WBITE: Forrest Ind., Dillard, Ore.

Means Compl,ete Redntood, Seraiee

IEWETT LUMBER SALES

NORTHERN OFFICE Arcoto, Cqlifornio Phone, (707l. 822-2843 rwx 707-827-0490

SOUTHERN OFFICE Redondo Beoch, Colif. Fhone (2131 378-8292 TWX 21 3-326-4061

REDWOOD DISTRIBUTION YARD: tOS ANGELES

SAWMI[[: ARCATA, CAtlF.

Custom Plywood Cutting

Sqles Trqining Seminqrs

Sales training seminars for lumber wholesalers. commission and millmen are being conducted during December in major cities throughout the country under the sponsorship of the NationalAmerican Wholesale Lumber Association, according to the association's J. J. Mulrooney.

"Increased sales results by men taking this course in the three years we have offered it have been phenomenalo" he said, "ranging up to as high as 550/o over 'pre-seminar' selling."

The one-day seminars, costing $25 per registrant, are conducted by nationally-known sales management expert Sidney Edlund. Seminars are already being held in these Western cities: Portland, Oregon, Dec. 2; and San Francisco, Dec. 3. Seminars may be scheduled in any additional city where 15 or more registrants are secured.

Applications may be obtained by writing to National-American Wholesale Lumber Association. 180 Madison Avenue, New York, New York.

Joint Hordwqre - Lumbermqn Show

A hardware association and a lumbermen's group have finally gotten together to stage a joint show.

The result may well be "the country's largest display of building materials, hardware, and housewares." George V. Stein, president of Currell Lumber and chairman for the 77th annual convention and show of the Southwestern Lumbermen's Association, (Ark., Kans., Mo., Okla.) thinks so.

His association and the Western Retail Implement and Hardware Association will combine their conventions and show in Kansas City's (Mo.) municipal auditorium on January 2l-23.

Seqrs Add-A-Room Test Plqn

"Now you can bu.v a new room at Sears."

That's the headline in a newspaper advertisement recently run by the Sears, Roebuck & Co. store in Sacramento as part of a test of the American Plywood Association's Add-a-Room program.

As of early this fall, Sears had sold about six jobs averaging $2,500 each" according to APA. Prior to starting the program last NIay, Sears engaged Herbert Richheimer, head of Home lmprovernent Marketing Consultants, to conduct a two-day sales training course for Sears personnel and outline operational procedures for the remodeling department.

William M. Dickson, of APA, described the venture as a new one for Sears, ooNormally Sears features and sells fast-moving items requiring less of an investment," he said. 'oWe helped them set up a test program that would be applicable on a nationwide basis if it proves worthwhile."

US Plywood Chip Plqnt

One of Oregon's largest forest products manufacturers, United States Plywood Corporation, has announced plans to market wood chips to the Far East.

Under agreement with Mitsubishi International Corporation, US Plywood is embarked on an important by-product addition to its Gold Beach, Oregon plant and modifications to other company locations in southwest Oregon to permit conversion of sawmill and plywood plant residues to chips for ultimate conversion to pulp and paper.

"Up to this time our mill residues were necessarily burned for disposal," Wells stated. "This $I million investment will permit new utilization of raw materials, a result of cooperative engineering studies with Mitsubishi International."

326 Oceqn Center Bldg.

HEmfock 6-5249

TWX:

CUSTOM NAIIIING ' STEAM DRY KIINO CAR UNTOADING ' IUMBER STORAGE O IN TRANSIT MIIIING

7125 TELEGRAPH ROAD, tOS ANGELES, 9@22, CALIFORNIA O PHONE 723.3221

WHOtESAtE-JOBBING

Timbers o Redwood

Douglos & White Fir Plywood

Ponderoso & Sugor Pine

5 Garlow Gompany Warehouses

lo Serve Atl Southem Colifornio Deolers

l7O3 N. 8th Sheet

@[TON, C.olifomiq

TAlbor 5-0672

I l38l Brqdley Ave.

PACOII A, Cqlifornio EMpire 9-5209

738 Eost 59th Strcet

tOE ANGEIES, Golifomio Pleosqnt 2-3137

6807 McKinley Avenue

LOS ANGEIES, Colifomlo

Pleqsqnt 2-3136

25lO N. Chico Street

Et IAONTE, Colifornio

Gllberr 2-3050

CUmberlond 686-0541

il0RGAlt D00ns for Every Use

M400 lnterchangeabla Panels Entrancc Doorc-All Types

SED0RC0 Louvers & Golonial-iiodern llardwood Flush Panel ltoors

NUSH OOORL ASII_MAH|lGAI{Y _BIRCHMASOIIIIE_BEECII * fln PLYWoottIAPTIIESE PIYWO|ID

NOTDCO DOOnS

TOUVER DOORS

3 PANEI DOORS F-3

FOUI PANET RAISED F-,f4

X.BUCK FRONT DOORS

sAsH DOORS F-t3

RAISE PANEI IOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DTNCH DOORS

FANCY FrR DOORS (E}.ITRANCEI

TOUVER BTINDS

A O|.|TERFT WPE DOOnS

..SOUTHERN AIR" DOOIS

Estoblishcd | 896

WHOIESAIE ONI.Y

llcmbcr

toufhorn Golifomlc Door Inrtltutc

Lcttcns

Dear Sir: Your editorial in your last issue (see November, page page four) said something that should have been said a long time ago.

It has always seemed to me that when you go into not only a lumberyard, but to a plumbing and heating, or a hardware store and the like, that the clerks seem to make it difficult on the customer. I know, it's happened to me.

I can't understand why they can't realize that usually the customer is no expert, otherwise he would be in the business himself. I just hope that your retailer-readers will take the gentle hint and start talking about what they sell in a manner that those of us outside the building industry can understand, Sincerely, Arch McCIary, Boston, Oregon.

Gentlemen:

As my enterprise is a large importer of foreign timber, and as there are continuously demand for Calif ornian (sic) products, I am very much interested in your journal.

I should appreciate very much your sending me a copy free of charge so that I can best see whether it will be of use and advantage to me.

Please let me soon have your news.

Very truly yours, Robert G. Bischofi, Agent Und Makler Fur In-Und Auslandische Holzer (importer and exporter of wood), Hamburg 1, Germany.

Gentlemen:

As a life-long believer in conservation I wasn't shocked to see you in the lumber business start your usual selfish propaganda machines when the peo- ple in America who love this beautiful land again tried to preserve it from the greedy hands of the rapacious tree cutters.

What does seem strange is that you always take such a self-righteous attitude. Let me ask you this, sqrely in your lives there must be something more important to you than the God of Profit in whose name you seek to justify this slaughter of beauty?

Think of the future generations. What will they derive more pleasure from, the beauties of an unspoiled forest, or a look at your musty profit ledgers ?

Sincerely Yours, Grace Melroee Walthers, Fbllerton, Calif.

Lo, (0,. L,*

l'lore llew liferafure

Hardboord Producl File

A colorful product4le of complete and up-to-datc information on each Forest hardboard product is ofr the press. Entitled Ilardboard Panels with the Better IQ, this new pieee stresses the invisible qualities of Forest hardboard.

Included in the attractive filefolder is a complete and separate sheet about eadr Forest hardboard product. Each sheet is desiined to answer any question about each product

One side of each sheet is printed in full color with trueto - life color photographs of Forest hardboard in action. The pageg include complete description, technical information, sizes, architectural specifications antl suggestions for uses. There is a separate sheet on Forest Sandalwood, Sandalite, Burlite, TP siding, punched board, tee-n-gee, and laminated products, Forall and Plyron as well as a complete page on application procedures.

The durable and eye-catdring ffle folder is printed in an attractive brown, green and white. It is tabbed with an AIA file number for easy reference in a file or loose-leaf binder. Each page also carries an AIA ntrmber. The cover has a step-bystep story of the Forest harilboard manufacturing process and a short description of each Forest hardboard product.

WRITE: Forest Fiber Products Co., P.O. Box 68. Forest Grove, Oregon.

Wood Window Brochure

Ponderosa Pine Woodworkts

electric heating-wood window program is a compilation of the many editorial articles which have appeared in leading technical magazines as a result of the association's efrorts.

he brochure explains in one, two, three fashion how these m,agazines have publicized the performance of wood windows. Every salesman will find irrefutable engineering facts tohelp him sell the superiority of wood windows in cutting air infiltration, reducing heat loss and preventing window condensation.

It has been sent to every eleetric utility company aeross the country to assist them in recommending proper windows for electric heating constnrction. While these facts are most significant in showing how wood windows perform in an electrically heated home, they apply equally as well to gas or oil heated homes.

WRITE: Ponderosa Pine 'Woodwork, 39 S. La Salle SL, Chicago, Illinois 60603. fire cost is $13 per hundred.

Notionol-Americon Appointmenl

Newly appointed public relations consultant for the National Americau Wholesale Lumber Association is the Portlandbased firm of D. Donald [-onie. Jr.. Puhlic Relations.

Representing morc than 300 lumber wholesalers throughout the U.S. accounting Iot 42lk o{ all lumber consumed in the country, NAWLA's head office is in New York City. West Coast office for the association is in Portland.

Lonie's firm has broad experience ir.r thc lumber public relations field and is currently in charge of all national consurncr

magazine publicity for the W'estern W'ood Products Association, world's largest lumber producers organization.

"Appointment of a pro{essional communications specialist to make our channels of communication as eflective as possible is a 'must' in the vital distribution end of our industry," association executive vice president J. J. Mulrooney stated.

School Course on Hordboord

Future customers for hardboard products are the target of an educational project aimed at junior and senior high school students.

The first phase of a program to develop a curriculum for industrial arts students has been initiated by the American Hardboard Association, in cooperation with the American Industrial Arts Association, an affiliate of the National Education Association.

Karl Gettle, industrial arts instructor, University of Maryland, has been retained to develop the curriculum.

His aim, Gettle said, is a plan for the effective study of the history of the hardboard industry, its processes, products, product uses and applications, and methods of distribution. Other subjects will include the position oI the hardboard industry in

As Good As Our Name

All species of Pocific Coost Softwoods. Speciolizing in prompf shipmeni of White Fir Dimension ond Resown Pine Commons LCL from yord stock. Customer milling. Serving retoil lumber deolers ond indusiriol users. Give us o coll! P.O. Box ll47 Phone 941-OlOl

Los Angeles - Oronge Counties IMMEDIATE PICKUP SPEEDY DELIVERY

LUMBER HANDLING & STORAGE storoge spoce to leose

to Sonto Ano Freewoy-

CAI.IFORNIA TU'IIBER IAERCI{ANI

the nation's economy and the role the in. dustrv plays in conserving natural resources.

Plans call for preparation of a study guide packet, including lesson outlines, booklets and brochures, and visual aids, including the AHA motion picture, "Time of Change," which has already been shown to more than 6,000 school audiences since its release in January, 1963.

Treoted Wood Conslruction

A treetop home featuring a foundation of Baxco chemonited treated poles is under construction in San Rafael. Calif. demon-

strating a special method for steep hillside building.

The home will demonstrate hillside living at its best allowine the resident to retain all the beauty of thle surrounding trees, yet eliminating expensive hillside construction requiring extensive excavation, retaining walls and drainage structures.

The bedroom side of the house is conventionally placed on a platform foundation supported by poles. The living-garage side of the house is of contemporary concept with foundation poles as a design feature carrying through to support the roof as well as the floor. Economic and aesthetic considerations both are demonstrated in

these two methods of construction.

Contracted for by the J. H. Baxter Company, of Oakland, the home utilizes an exclusive chemonited process whereby Douglas fir poles have been chemically preserved by pressure treatment resulting in a soft green finish color which blends ideally with the landscape. The protection Irom decay and termites afiorded by the' chemonited pressure treatment enables builders to use it in direct contact with the ground.

Plywood Production Up

The softwood-plywood industry has increased its production six-fold since 1940.

ATBERT A. KELLEY

Wro/noo/n Ju^l",

REDWOOD-DOUGLAS FIR-RED CEDAR SHINGLES- PONDEROSA & SUGAR PINE

A Medlord Corporotion Representotive

1928 Sondcreek Woy

Saginaw Shingles

INDUSTRY ILLS

(Continucd, lrom, Page I2)

plete supervisory control is the responsibility of a one man (part time) agencv (American Lumber Standards Committee ).

The adverse publicity rcceived bv the Iumber industry in this enormous marketing area has seriousll' damaged its publicr image. The same set of circumstanc'esprobably rile all over the country-could, if not controlled, damage the industrv almost beyond re(iovery.

Fortunately, the NLMA industry leaders had the gumption to stand up to the challenge. Resolutions rvere passed and implemented recommending changes in the

ALAMEDA, CALIFORNIA

Tefephone: LAkehurst 2-2754

Soginow Split Shokes

ALSC which would give it adequate police power to enforce rules. and pledging the complete cooperation of NLMA mtmbers and staff in promoting the requirement that all strur:tural lrrmber be srade-marked.

This is a [ar cry from the [ormt'r irr,li[ferenr:e oI the industrl'. Let u,s hope tht'y have lor:ked the lrnrn hefore all the horse-. are stolen.

The lumber industry also struck a militant l)osture at the mccting against thc threat of stepped-up {cdcral acquisition of privatc timberlands plus moving to stamp out lraudlent pJrade marking of structural lumber in thc wake of scandals in the New York art'a.

Action on these tu'o fronts highlighted

resolutions approved b.v the hoard of directors of the National Lumber N'Ianufacturers Assoc'iation at its 1961 annual meeting Nor'. 9-11 in Phoenix, Ariz. NLMA directors also:

{ 1) Votcd to push ahead with plans for gaining ac('eptance of proposed nerv softrvood lumber sizt's;

(2) Acted to improve coordination of the forest industries in tackling national problems; and

(ll) Called for an "all-stops-out" public relations program to improve puhlic opinion of the lumber industry.

Thc association appror,ed three resolutions recommended hy its Forest N'Ianage-

TWIN HARBORS LUAABER COAAPANY

Aberdeen, Woshington

525 Boord of Trode Bldg. PORTLAND 4, OREGON

Phone CApirol 8-4141

Monufocturers ond Distributors of West

MENTO PARK

Jim Frqser-Dick Merriti

1618 El Cqmino Reql

DAvenporl 4-2525

EN. l-0036 (Boy Areo, Son Jose)

ment Committee to prepare for an expected increase in federal land acquisitions affecting private timber growers.

One resolution declared: "All reasonable steps should lie taken to assist local efforts to guide federal land acquisition progr€rms to minimize damage to the timber-dependent industries and communities."

A second resolution called on each o{ NLMA's l6 federated associations and other cooperating groups to undertake a state-by-state review of proposed land acquisitions by the federal government, with particular emphasis on "the public interest

451 South G Streel ARCATA, CATIFORNIA

VAndyke 2-2971

Coost Forest Products

LONG BEACH

ll0 W. Oceon Blvd.

Jim Rossmon-Geo. Otto

SPruce 5-6318

HEmlock 2-3481

aspects of state statutes consenting to fed' eral acquisition."

A third resolution in this area sought to alert the forest industries to such dangers as "encroachment by the federal government upon a successful state park program damage to communities and businesses dependent upon timber production misrepresentation in the news regarding a timber {amine and the historic indu-*try attitude torvard parks."

On the grade marking front, NLMA directors urged all recognized grading agencies to require that all softwood lumber to be used where strength is a factor be

graded and grade marked at the point of manufacture. Moreover, the resolution stated: "The NLMA stafi is reouested to seek adoption by building .od" agencies of mandatory grade marking requirements for all softwood lumber intended for loadbearing purposes. Building code and regulatory agencies should be encouraged to adopt provisions consistent with these recommendations."

On the subject of lumber sizes, NLMA directors called on all industry associations to implement the grade standardization program approved by a special committee last June.

NEVADA OPERATION

(Continued lrom I'age l6)

on July L, 1927, with thc Jessie Smith Lumber Co. in Reno, moving to Homt: Lumber Co. in Reno durins late 1931.

In 1938, he became nearl of I'eing an employee so he formed the Peterson-N{cCaslin Lumber Co. in Reno along with R. J. McCaslin. It rvas in this husiness that Ray Jr. and Bob later gained their initial lumber experience.

In September 19.55, Ray Jr. decided to try his hand in the wholesale end of the business, so with his dad's and brother's blessings he became manager o{ the newly formed Nevada Wholesale Lumber Co.

which was strictly wholesale at that time.

The backers of this company, incidentally, included three well known gentlemen with the monikers of Roy Cross, Harold I)ayton and "Spec" Rawbeck u'ho later rvent on to establish Nevada Lumber Compan)' at Tahoe Valley, Lake Tahoe.

But back to Nevada Wholesale Lumber Co. On April l, 1957, big things happened. Ray Sr. and Bob sold out their interests in Peterson-McCaslin Lumber Co. and in lurn bought out the backers o{ Nevada Vholesale to once again bring the family together.

Presently, Nevada Wholesale occupies some three acres served by spur and has over 40,000 sq. ft. of undercover storage

not counting the big 6,000 sq. ft. store and office buildirrg. Wholesale ofHces are com' pletely separate and housed in another building east of the main store.

Besides the myriad of functions involved in a wholesale-retail complex of this type" the Petersons also operate their own truck maintenance shop which is entrusted with the full time job of keeping the five Ken' worths rolling as well as Bob's fleet o[ six 6-wheelers and three {ork lifts.

'Ihe Peterson boys (and we say that because Ray Sr. still moves around like one) have made it big, a-* they say in Reno, and they're looking for bigger and better things to come. And we're indined to agree with them. not iust because the new Donner

Mrrillt0-DErAil. M0UTDH0I-Kil.lt DRytlt0

Sewing All Southern Colifornio Lumber Yords - Cobinet ShopsFurniture Monufocturers ond Wholesole Lumbdr Distributors

Freeway will produce many new motelcasinos-perhaps even a new "line"-ls1 because of the long persistent rumors of big industry interest in the area.

Come what may! you can be sure these guys will be out there hustling for their sharc of the new busines-.-and then some.

Celofex Woodgroin Pqnel

Platinum cherry, a new woodgrain interior hardhoard pancl, has been introduced by Celotex {or distribution on the West coast.

Platinum Cherry features the distinctive grain of cherry on a platinum-colored sur{ace. Its economical price permits low

cost interior finishing in homes, offices and commercial establishments. The factoryfinished panel has random grooves for a natural plank effect.

It is available in 3/16 in. x 4 {t. x B ft. panels,

Dry Kiln Club Meets

The Central Cali{ornia Dry Kiln Club met November 13, at the University of California in Richmond, Calilornia for a joint affair with the Redwood Seasoning Committee.

A{ter lunch and busincss meetings they heard several lectures: "Kiln operation and problems; kiln maintenance," H. H. Smith, Pacific Southwest Forcst & Range Experi-

mental Station I "Economics of drying," Dr. F. E. Dickinson, U. C. Forest Products Laboratory; and "Kiln construction."

Trweling Lumbermon

Retired lumberman Al Setterlund and his wife Clara have returned from a fall trip to the East coast where they visited relatives.

Setterlund retired in 1962 after spending 44 years in the lumber business, He was mostly active in the north Mojave area. They now make their home in Independence, California.

Topping ofi their six-thousand mile jet trip was a rneeting with Setterlund's brother. whom he had not scen since 1912.

,IIANAGEMENT CONFERENCE (Continu,ed lronr Page 22)

Edward A. Altshuler of Ascon Management Corporationo the opening speaker, talked on "The Vanishing Line Between Manufacturer, W'holesalers And Retailer." Altshuler stated that the vanishing line existed 40 years ago and it exists today, and will exist tomorrow. There is an economic reason for it. Merchandise flows the easiest route to money.

He gave the dealers present ten principles of management, stating 'othere are no simple answers to complex questionsmanage by exception." Some of the more sigrrificant principles are knowing what the retail function is-deployment oI forces,

know your people, use standard operating procedures, judge the success of your business properly, and study your competitor and your customer.

Altshuler also covered the biggest problems facing retailers today. They are shorter margins and increased costs, financial problems, personnel and marketing problems.

"TIME TO CHANGE''

He pointed out that the average small and middle size retail lumberman sees his position in society as a limited one. This is wrong, he said. Now is the time for them to change, to operate their business through sound principles of management, rather than by intuition. Use professional manage-

THANK YOTJ

for your confidence, trust and goodwill during the past year. In 1965, our every effort will be bent toward maintaining our high stendard of excellenee in quality and service. ONE

CALL DOES IT ALL!

for fast, dependable service from our complete stock of building materials.

ment consultants if necessary and train your salesmen. Future changes in the industry with respect to products, marketing and management demand increased knowledge now. Altshuler is the author of some seven publications, the most recent of which is "Standard Operating Procedures

-A Must For Every Business" which he sells for $5.00. Orders for a limited number of copies can beorderedthroughLASC.

Lumbermen E. L. Newkirk of Chandler Lumber Co., Russ Morgan of Morgan Davidson Lumber Co., George Barr of Barr Lumber Co., Ralph L. Grdwell of OregonPacific Forest Products Corp., James D. Rossman of Twin Harbors Lumber Co. and Carl E. Povnor of Vholesale Forest Prod-

CALI;ORNIA IUI$IEN MERCIIAM

DIR,ECT MILI SHIPMENTS CONCENTRAflON YARDS

HmINAN IIACKIN ffi) tUl,lBER COfttPANY, lNC. W

"Notp ln Out SOth Yem"

ucts Div. of U. S. Plywood, appeared jl Thursday, Nbvem,ber 5, as a panel on i Wholesale-Retail Distribution Problems. This has always been a very popular discussion as it brings out local problems currently troubling the industry.

,.

Thursday evening everyone attended the Board of Directors' cocktail party and dinner-dance afterwards. During the evening two tttrainmen" came in wanting to know what had happened to the Train Trip. That outing had been scheduled for the' spring. Seems they had been waiting in Fullerton since the scheduled day. As said in his talk. "Sometimes we $ ,just don't communicate irr an understand-

Competitive Prices

able manner.t' The tttrainmen" turned out to be Don Dayen of Sun Handling Dock and Tom Supple of Sun Lumber Company's main office.

"SELUNG UP"

Friday morning John Lipani started ofi the abbreviated session with a fine talk on "Selling Up." John pointed out how all too often we sell the least expensive item and of r:ourse get the smallest margin of profit; whereas, with only a little salesmanship, a more costly item could be sold, with a decided increase in profit to the dealer. Following, a panel consisting of Terry Mullin, Tarzana Lumber Co., Don Braley

of U. S. Plywood Corp., Bob Heberle of Georgia-Pacific Corp. and Jim Williams of CHIP National, discussed 'oRecruiting and Training Employees." The panel discussion had to be cut short ,because of the scheduled golf tournament, but some fine points were brought out; such as locating pros' pective employees; the use of ability tests, interviewing techniques, reference checking, training metlrods and followup interviews with recently hired employe€s to determine skill level reached within a 30, 60 or 90 day period. All agreed that finding desirable employees was becoming increasingly difficult due to competition from (Continued, on Next Pa"ge)

onJ Q"./ity

Unlike mony wholesolers, our yord inventory is mqintoined with ihe retoiler in mind _ you con olwoys depend on United tofilloll your Pine ond White Fir needs.

(Continued from. Page 91 the so called glamour industries of electronics and space-oriented firms,

Fifty-three golfers, including nine women, played Friday for the annual association tournament. Bob Sievers of Fisher Lumber Co. was the low net winner with a 66 and won possession of the trophy {or the year 1965. Second low net was Brownie Markstrom of Hirt and Wood with a 67. In the women's class, and they all had "class," Inez Hathaway was low net winner. Donna Hull was second net. The Duffer's award, which is new this year, was won by Francis O'Sullivan of Rossman Mill & Lumber Co.

Some women had time to devote to bridge. Prize winners at Thursday afternoon's bridge-tea were first prize winner Bernice Newkirk. wife of E. L. Newkirk of Chandler Lumber Co., and second prize to \Iary \{ilhaupt. wife of Art Milhaupt of liremont Forest Products. "Booby" prize went to Mary X{cCune, wife of Jason McCune of J. H. Baxter & Co.

Saturday morning the association's own Paul R. Hollenbeck, Lumber Service Company, talked about data processing for the retail lumber industry. Paul pointed out how increased profits can be achieved through planning, pricing and accounting. To supplement his presentation, Burroughs

CAIIFORNIA LUiABER MERCHANT and I.B.M. had men and computers there to demonstrate how the systems work. A highlight o{ the conference was the awarding of a plaque to Kingston McKee, the outgoing president. It is a cast bronze plaque carrying the following tribute:

"ln gratelul appreciation to Kingston Mcliee for outstanding achieuement and, sellless d,e"-otipn to the Lumber Inilustry as Director and, Presid.ent ol The Lu.mber Association ol Southern Calilornia during 1963-64."

Plarrs are already being formulated for the 1965 Conference which will be held November 18-20, 1965, in Palm Springs.

Since 1944

Y:::';:::,'":'uiPmen'I J* J**ln, JJoulng

Check our Lumber ond Plywood Houling Rotes to Clork County ond Nye County, Nevodo covers Los Vegos, Boulder-Henderson oreo ond Mercury-Tonopoh oreo ALSO OUR LOCAL RATESEXPERIENCED PERSONNET9258 Muller Slreel, Downey, Cqliforniq'(NE l-1740 los Angeles] (827-59OO Oronge County) . lCC. M.C. #96407

Eleclronic Moisture Meter

An electronic meter that automatically measures the moisture content of dried lumber, will be produced by Laucks Laboratories, Inc., Bellevue, Washington. under license of the Weyerhaeuser Company.

The moisture meter was develoned bv Weyerhaeuser's research dir ision. 'Laucks

will have exr:lusive rights to manufacture, market, install and service the meter.

The moisture meter, providing more efficient production control of kiln-dried lumber, employs electronic sensing heads which indicate moisture content without making contact with the wood. Boards may be passed at 1,000 lineal {eet per minute.

Open New Morlite Wqrehouse

Executives from the Dover, Ohio headquarters of Marsh Wall Products attended the recent grand opening of the company's new office-warehouse at 777 - 139th Ave. in San Leandro, Calif. The company will distribute its Marlite wall and ceiling paneling from this new installation.

Mosonite Advertising Plqns

Masonite Corporation will invest approximately $2.5 million in advertising and sales promotion during its new fiscal year, according to James H. Hurley, director of advertising and sales promotion.

Continuing its national television sched-

ule for the fourth year, the company plans 29 spots on the "Tonight" show and nine on _"Tod,a1'," to reach 20 million homes during fall and winter. For spring, 16 spots are slated for the "Tonighr" show. Schedules for both television and print emphasize the Royalcote woodgrained pan-

eling and other interior decorator panels, Thirteen western states are being given extra support. The company is sponsoring a series of commercials over ABC television for American Football League games and four-color, full-page advertising in Snrxel magazine.

YARD.NURSERY COMBINATION

(Continued lrom Page 38)

was closcd, Crane and Frt'nch teamed up as Crane-F relch Co., contir-ruins in the wholesalc end of the business rrntil earlr' this year.

Specifically, IJurton French l,unrber ot'-

JA[,|t

PORT ORFORD

cupies a 4200 sq. ft. barn which has be.en convt'rted into a comhination store and warchouse. The barn has bcen appropriatt'ly repainted barn red to fit in with thc huge nursery rhich surrounds it. Naturall1.. cmphasis is on patio and landscapc business. Rurton Nursery holding a landscape (:ontra(itors licenst-. and Burton

$ [. J|ALL [0.

STADIUM SEAIING SPECIAIISTS

CEDAR -:- ALASKA {Yellow} CEDAR

Monvlqclvred ot Nework, Colilornio oulhern Colifornio by Americon Hordwood Co_ Represenled in S

French Lumber Co. a general contractors license. In addition. the company stocks a wide linc of fcncing. building material-., building hardwarr." paints and tools Ior thc convenience of thc hundreds of "green lhumbers" rvho visit the nursery. They art: located at 2190 Oak Grove Road in Walnut Creek.

Phone SUtter l-7520

105 Montgomery Slreei

SAN FRANCISCO 4

HEXBERG LUI^BER SALES, rNc

Eric Hexberg

Don Gow

Dole Storling

Chorlie Schumocher

Sugar Pine-Ponderosa Pine-White Fir-llouglas Fir and Incense Cedar Truck ond Troiler or Direct Roil Shipments

232 NORTH LAKE AVE. _ PASADENA, CALIFORNIA MUrroy l-6386 / SYcomore

tlls$flfl! l0YEnTNilGPosition Wanted $2.00 per line, minimum $4.50. All otrer $3.fl! per line, minimum S.(X}. Tm lines of address (your addrcss 0r our box rfiimb3d count as one line. Closing date for copy is 20th.

POSITION WANTED

READY TO PRODUCE

CTASSIFIED ADVERTISEI,IEl{TS

Real estate exp. & successful lumber yard operator. Offer integrity & follow-through to builder-developer or construction minded building materials dealer in credit management, general operations or land control. Consider modest investment. Excellent health, 38 yrs. Write Box 148.

Well-estoblished Southern Coliforniq broker with over 2O yeors' experience wishes to expdnd mill represenlotion covering retoil lumber yords only.

Contocl:

Ray Van lde lumber Sales

SECURIry BUILDING . ROOM 515

234 Eost Colorodo Blvd. o Posodeno, Colif. 9l 10.|

PHONE: 681-4668 (Areo Code 2l3l

BE|IAIL YARD MERCEANDISER-Executive type manager with sales promotion and general ma,nagement background desires permanent, challenging position in Northern California. Excellent references. Salary and profit sharing, or partnership. \Mrite Box 136.

FORMER PRINCIPAL and buyer for a So. Calif. retailer, who closed shop several years ag:o, is anxious to return to the fraternity as a wholesale salesman. Background includes full knowledge in ell phases of retail operation, water-rail-truck and mixed-car shipments. Would like connection with high-class Mill or Wholesaler, who desires aggressive-faithful-sincere-honest representation in So. Calif. area, with headquarters in San Diego County. Write Box l-4?.

AGGRESSM, fully experienced lumberman wants office-management position. Willing to start at nominal salary. Hard worker. R. Bond, 8122 Allengrove, Downey, Calif.

HELP WANTED

RETAIL LUMBER PRODUCTS SALESMAN & MERCIIANDISER

Young enough to be ambitious, active, aggtessive vrith good health. Old enough to be experienced, adaptable, have good judgement and clean personal habits. Salary and bonus vrith other benefits are limited only by ability. We have a good company over 60 years old, extra good employees, pleasant working conditions. Give complete particulars. Edwin Pohle, Southern Lumber Co., 1402 So. First St., San Jose, 10, Calif.

EXPERIEI.ICED MAN OR WOMAN for invoicing, inventory control and telephone order desk. Aggressive wholesale lumber company. Salary, bonus and profit sharing plan. Neiman-Reed Lumber Co., Inc., Van Nuys, Calif. Phone 873-1050.

MANUFACTURER'S REPRESENTATIVE$-Exceptional opportunity for an established representative calling on lumber dealers. Add a minimum of $10,000 to your earnings with a progressive national company. Product is well accepted and provides repeat business. Two tenitories open-Southern California and Arizona, and Northern California and Nevada. Send letter and./or resume to George Messner, National Plan Service, Inc., 1700 West Hubbard Street, Chicago, Illinois 60622.

EXPERIENCED PLYWOOD SALESMAN

to call on retail lumber dealers. Call Eckstrom Plywood and Door Co., Los Angeles, Calif. (213) ADams 3-4228.

flanes of Advertisers in tlris Departnent uslng t B0[ Number canmt be released. All replios slrould ba afr dressed to box shorm in the ad c/o CdifotniN Umltl Merchant 412 W. Sirtr St, Loa Angeles, Calif. S1{.

REDWOOD SALES COORDINATOR

In Seattle headquarters of major wood products company: CQordinate sales function between production and area officeg--and customers. Good familiarity with redwood required' -Some-selli'ng experience desirable. Attiactive salary with excellent--friqtrc& S"'trd rutn-" and salary requirements in confidence to: SIMPSOT{ iIMBnn COMPANY, Placement Administrator, 2000 TV'ashington Building, Seattle, Washington 98101.

TOP-NOTICH SALESMAN wanted by well-established San Fra'ncisco wholesale firm to promote new product line and expand sale-d in lumber and wood products. Position offers real future rvith: opportunities unlimitedl Salary, commission, car and expenses' All repties strictly confidential. Write Box 144'

SALESMAN

_ SOUTHERN CALIFORNIA

Preferably with experience and contacts. For millwork takgom architectriral jobs, and industrial sales hardwood-softwood lunrbe{; r Write Box 149.

RAY HILL LUMBER CO. wants plywood salesman for Orangp' County. Please contact George Wilson, Pleasant 0-3000. 2510 Hydd Park Blvd., Los Angeles 43.

BU5INE55 OPPORTUNITIES

LUMBER AND PLYWOOD YARD eonneeting with ping center, Plenty of traffic. Wonderful opportunity' ieai at no cost. Approx. $50,000 inventory at wholesale Golden Rule Lumber-& Plywood, Phone: 444-2526, I,E 6-6 772-728l (home).

LUMBER AND BUILDING MATERIALS STORES for sal'e iir\/ ih" Vdluy of opportunity. One main yard and two branch yarda' 1

Main yari locaied on mbst-traveled road in county. A real bllyl ' Interested parties contact Box 102. ',

FOR SALE: Fullerton Lumber Co. $35,000 includes buildings, mill equipment & fixtures. 2,048 sq. ft. in office & store; 7,299 sq. ft in slied space. This is one of two established lumberyards in a tovrr of ?0,0b0 population. Reply to Buena Park Lumber Co., 6586 Beach Blvd., Buena Park, Calif.

EQUIPMENT FOR SAIE

HERMANCE GANG RIP SAW :: No. 300 GS. Practically new-now operating. C'ontact Simmous Hardwood Lumber Co., 8725 Cleta St., Downey, Calif. Ptioni SPruce 3-1910. i

USED LIFT TRUCKS

Coast-to-Coast Selection

HYSTER and Other Makes

AS IS_RECONDITIONED_REBUILT

-A

AII ftpes of Tailored Lease and Finance Plans

Excellent Delivery

Also Karry Kranes@ and Straddle Carriers

WRITE-WIRE.PHONE

National Used Tluck Ofrce DePt. R

HYSI'ER COMPANY

1040 South 25th Ave., Bellwood, Ill. Phone EStebrook 9-3515

SELLING OUT!

1 - 1951 Chev. l%-ton flat, stat. r'oller' Excellent condlti'oa.] S50'

1 - 1961 F-6 Ford, flat w/stat. roller. 30,000 mi., first cla'ss e$ftqory equip. &2,250. Builders Lumber Co., Dos Palos, Calif.r, TIF" EXpress 2-3132 (area code 209). .'"t

LUMBER TBUCK-1966 Chev. dition. S?50 as is. E. J. Stanton

l4-foot roller & Son. Phone bed. In LUdlow

Honsen Wholesole --...,--..------.-.,..--,..-...,......,-,.-..-.... 94

Hedlund Iumber Sqles--.---.-..------

Hexberg Lumber Soles---..-...---.-.Hill Compony, O. M.....-......-..... Hill Wholesole [umber & Supply Holmes Lumber Co.. Fred C..-.

Bonninglon [umber Co..------

Brotsch Wholesqle Lumber Co.. Chet Brooks-Dodge

-.

Brush Induslriol Iumber Co.

Col-Pocific Soles Corp........

Col-Soc [umber Soles..------..

Colifornio Iumber Inspection Service,---,--,----------

Colifornio Iumber Soles.-....

Colifornio Ponel & Veneer-.

Colifornio Plywood Sqles....-......-.............

Colifornio Sugor & \ /estern Pine Agency----,----

Corlow Compony .--...------

Cloverdole Redwood Sqles--

Coost Ploning Mi11......-...-.

Columbio Plywood Soles...--.....

Consolidoted [umber Co..-....

C-Q Trucking

Crqwford Lumber Co., F. M..--.-r-) v

Dont & Russell, lnc.

De Britz Lumber Co.

Dooley & Co...,-,,,-.-

Duroble PllvoodF E-

Essley & Son, D. C..-..--.-. ...-.,, - -,,,- 63

Evons Producls Co. (Bldg. Moleriols Division)-....-.. 35

Evons Producfs

K/D Cedor

Key Corporolion

Kelley Iumber Co., Albert A Kilgore, Robert P.--.,-,.,.--,--.. Kimberly-Clork Corp.

King's River [umber Corp.

[omon Iumber Co.--..--.....

[oshley Lumber, Inc.

Iee Iumber Houling... --..

BUYER'S GUIDE

tOS ANGETES

ruil$R AND LUmtEt PnODUCIS

Alpinc Forerl Producls ---------776-1811

Amrcqn, Inc. --..----------------.-----.----HUbbord 3-0952

Angclus Hqrdwood Compony .-------------[Udlow 7-6168

Arcots Redwood Co. (Ken Conwoy)..-.WEbslcr 6-4848

Asrociqted Redwood lvtillr -...-------OVerbrook 5-8741

Atlqs [uirber Co. .-------.-...-..-. ------------lAdison 7 -2326

Avolon ilouldinS -.-----.-----.-----------..DAvis 9-41 l5

Bock lumbcr, J. Williom ..-.-..-.-.-.--------.REpublic l-8726

Eoser & Co., lnc. ------WEbster 8{261

Blemco lumbcr Soles Co. ---.--------.CApilol 5-1215

Bliss lumber Co., lnc. ..-.-.--RAymond 3-1681-3-3/154

Bohnhoff Lumber Co., Inc. ---.------.----..----------263-9361

Eratsch Wholesole lumber Co., Cher.-..(714] 533-8719

Brooks-Dodge Lumber Co. ...---.-.---OVcrbrook 5-8650

Bruce C.o., Inc., E [.-------- -.522-9845

Brush Industriol lumbcr Co. --------.-.RAymond 3-3301

Col-Pocific Soles Corp. -.-----685-6450

Col-Soc Lumber Soles..--.--.----.-.--.--.------(2131 685-5288

Conrolidoted Lunber Co. ------.---.-----SPrvce 5-3177

Continentol AAoulding Co. .--.,..-..--.-.....-----------625-1 428

Coos Heod lumber & Plyrood Co. .--.-------SP 5-1179

Crqwford, Lunber, F. lvt--..----------.-.-..-- -..-.-..-.-.771-2161

Evons Products Co. ([unber]--.-----.-----.-----..--.--.879-l 833

Evons Products Co. (Plywoodl-.,..-------RAymond

Suttle & Kellcr lunbrr Co. .-.--...-------Gllbcrl 3-8909

Tocono Lumbcr Solcs, Inc. ----.---------.---tlAt noy l-6361

Tortcr, Webrtcr & Johnson, lnc. -------rANgclus 9-7231

Trcnrwcslern Pinc Producl.s Co. .--..-----ANgelur 8-1831

fwccdy Wholesolc Foresl Producfs .-------.--.--678-5619

Twin Horbors Lunber Co. ----.--.-----.-SPrucc 5-6318

Union Lunber Co. .-..-----.----.--.- ----------(7 | 11 542-5669

United Whlsc. lunber Co, ....-.--.---OVerbrook 5-5600

United Stofes Plywood Corp. --------------LUdlow 3-3441

U.S. Plywood Corp. (Glendolcl ----.-----------Cltrus 4-21 33

U.S. Plywood Corp. (long Beochl ---.--HEmlock 2-3901

U.S. Pfywood Corp. (Sonlo Anol ------Klnberly 7-1691

Von lde, Roy ---------...---.-.-----------Munoy l-4668

Wending-Nothon Co. .---....--.-.----CUmberlond 3-9078

Western Foresl Products Co. -------"....ANgelus 3-5138

Weslern Slotes Plywood -.-...868-6271

Weyerhoeuser Conpony -..-.-..-.--------Rlchmond 8-5451

Worehouse (Anoheiml .-.-.---.---------PRospecl 2-5880

Wholesole Foresl Producls --583-6013

White, Horry H. ......-..-.....---.---.--.--------SPruce 5-3409

Wifson, Forresl W. .....-.-...---,-----------.--.--.-------U9-117O (lrtacMillon, Bloedel & Powell River; B.C. Foresf Producls Hd.l

TNEATED I.UIABEN_POIE-PII.ING-IIES

Boxter & Co., J. H, .---DUnkirk 8-9591

Downey Kiln Co. .-..-..----...---------.-..-.--.---SPruce 3-2603

McCormick & Boxler .-V111 871-8971

Son Anlonio €onstruclion Co. .-..-.---.UNderhill 5-1245

Worren Soulhwesl, Inc. --.------------.--..FAirfox 8-3165

gAsH-DOORri lttwoRK-ScREENS

MOUIDI NGJUITDING IAAIERIAIS

Arlesio Door Co., lnc. -----..-.--.--....--UNderhill 5-1233

9-3109

,trreqel & Co., SlrFhcn G. .....--.-.-...----ORioh 3-350O

fiidoiri forcrf Producfs ......-....*.--.---RAynond 3-9917

Crollcher Hqrdwood Co. .-----...-----.--..---Pleoronl 2-3796

Gcorgio-Pocific Corp. ([umber) --------RAymond 3-9261

Gcorgio-Pocific Corp. (Plywoodl -----RAymond 3-9251

Gcorgio-Pocifi c Corp. ..-..-...-..--.-----..--TRiongle 7-5643

Globe Inlernolionol --..-.....-..---..----------.--.UPlon O-5456

Goodmon lumber Soles, C. F. --------...-----.....-9ltl-Ol0l

Greot Weslern Lumber Corp....-----.--.---SPruce 3-4931

Hollinon lvlockin lunbcr Co. ---------..-.--..-.--.685-4506

Honsen Wholesole Lumber Co. --..----(2131 783-751O

Associoled Molding Co. .---..--....--.---RAymond 3-3221

!i9 Bon Sosh & Door Co. -.-.-----.--.-...."GEnevo l-3541

Colifornio Door Co. of 1.A., Thc --.---.---tudlow 8-2l,fl

Colifornio Pqnel & Veneer Co. --.-----l{Adison 7-0057

Corlow Compony

C,ontinenlql Moulding Co, -.-------.-...--------.----625-1128

EZ Gfide Sliding Door Frome Co.--,.--.--"......448-1645

Mople Bros., Inc. .-.--------..----.---------OXbow 8-2535 lrtoson Supplies, Inc. -----------------ANgelus 9-0657

Norfhwcy Foresl Producls -...----------OVerbrook

EUREKA .-

Von De Nor lumber Soles .---..-...---------VAn 44-303t

GUATATA

G & A [umber Co. --.-.............-..---------TUxedo 1-3462 : FORT BRAGG Aborigine lumber Co. ..............--------Yorkfown 4-40O1 Holmes lumber Co., Frcd C. .--.-.----YOrklown .tl-4(Xi8 FRESNO Building /v{oferiols Distributors Inc. -.---.-.-264{591

Evons Producls Co. .-..-....--------. ..-..-------------.--2668215

Mrllen Lumber Co., Floyd ---.678-5518

Mutucl Moulding ond Lumbcr Co. .-----FAculty l-O877

Nclh Lumber Soles. A. W. --..-.---------TRiongle 3-2663

Oliver Lumber Co. --.-----.-.......----------RAymond 3-0053

Osgood, Robcrt S. --.-DUnkirk 2-8278

Oxford Lumber Co., Rex. ----775'3533

Oxford lumber Co., Rex ------835-2851

Pociftc Fir Soles .--.-.--.---.--.---------------.---MUrroy 2-3533

Pocific lumber Co., The .-....---..---CUmberlond 3-9078

Pocific-if{qdison lunrber Co. ----.--.-..-...JPruce 3-2292

?on Asiotic Troding Co., Inc. ----------.Rlchmond 7-7524

Peirce Compony, Al .-..-..-..--.-..---------.--NEvodq 6-10O9

Penberlhy Lumber Co. lUdlow 3-4511

Philips, Don, Jr..--.--.----......-.-..-------.---.----.-..------879-1833

Pine Ridge lumber Co. .--------.-.-.-.-EDgewood 3'5271

Reel Lumber Service----...--..-----------.---.-..--ADoms 2'5221

Rockporl Redwood Co. ..-..-...--------........--..----415-2896

Roy Foresl Producls Co. --.---------.-.---..TRiongle 2-1070

Sqnford-[ussier, lnc, --.--..--------------.AXminster 2-9181

Shoslo-Notionol [unber Co. ----------.-Pteosont 3-4321

Shiveln Alon A, .--.....-..-.----.-.---.--.-.CHopmon 5-2083

Simmonc Hordwood lumber Co. ..-..-..-JPruce 3-1910

South Bcy Lumbcr Co' --SPring 2-5258

South Boy Lumber (Hcwfhornel --.-.-.-Osborne 6-2251

Siohl lunrber Co. ----.-.----------------.-.-ANgelus 3-6844

Stondord lurnbcr Co., Inc. ---655-Z15l Slqnton & Son,

[ouvre Co.....--.-.--.-.--------.---.-.--.-.....849-3858

Pqnel, Inc. ---.-----------(213! DUnkirk l-5178 gPEClAt SRVICES

lv{olding Co. ----------...---.-Mymond 3-3221

Berkol Mfg. Co. -...---.--,-- 875-1163

Colif. Lbr. Inspeclion Service .----.NOrmondy 5-5431

Coosl Ploning r'till ..-..-----.----.---..-------lMdison 2-ll8l

Independenl Bldg. Moleriols Co. --..-..-FAirfox 8-3557

Mines Ave. Trucking Service-.-------.---..-.-....RA 3-3691

Nordohf Monufocluring Co. ..819'2675

Security Point Mfg. Co. --......-----.-------.ANgelus l-0358

Sef ect Pqllel Co.-.----.--..-...--.-.--...-.---------..---.269-911 I

So. Colif. Assn. Cobinet Mfg.-------.P[ymouth 6-8341

Wqlco-Dennis Corp. -.--------...-.-...---..----------.-....395'5525

IUwIBER HANDLING ANO SHIPPING; CARIIERS

Son Bernordino - RiversideSonto Ano Areo

Arrowheod Lumber Co. .-----.-.--.---.------Vl/tl 885-7511

Cqlifornia Door Co. of [.A. .-...-----------.-....-...--825-7811

Corlow Cornpony ----....-.--.-------------------.--.TAlbot 5-O672

Georgis-Pqcific Worehouse ---------..OVerlond 4-5353

Horbor Lumber (Al Wilson)--------------.-...----OV't-8956

Intond [umber Compony .----.---.----.-------TRinity 7-2001

Key Corporotion ----..-...--.-----.-.----..-.-..---.-.--875-2060

SoCof Building Moteriols Co.--------.-....(7141 825'6770

Torler, Webster & Johnson ----------....TRiongle 5-1550 Union Lumber Co. .--.---.--.-------- -------------17 1 41 542'%69

Son Diego Areo IUMBER AND LUITBER PRODUCTS lndepcndent Bldg. lv{otericls Co. .--....-..ZEnirh

Georgio-Pocific Worehouse .-..--------...-AMhurst 8-6191

Hedlund Lumber Soles.-. -----.-522-3885 lnt'l Poper Co. ([ong-Bell Div.)--.-----.-----(209)-229'3016'

Torler, Websler & Johnson, Inc. .--..-.Clinton l'5oill U.S. Plywood Corp. .--..---.--....---------....A1r{hursr &tl2l

REDDING \

lrloin Iumber Co. .-_-........--._-_-_-_.--._..---_-_.--_--._2,{l:l3Sl.

STOCKTON

Building Moteriols Dislributors Inc. .-...----------466'2553 Worehouse .-.-----.-----------.t662551

Evons Producls ..--.----Hqwotd

UKfAH ,...{'

Bfemco Lunber Soles Co. .--.......--HOmectead 2'f;5%

Pcdulo tumber Co. ----.-....----.-.---.-----Gtob 9'2ra4t

Wiff its Redi Prime---'------------.- ---------------VO7l 4596595

Willits Redwood Producls Co. ...--.--..----Globe 9.5596

Oregon ,-

BEND ,1i;1;

Brooks Sconlon .------EVergrc6n 2.-,!{l.l

BUYER'S GUIDE

Weslern Forest, Producls of S.F. .-----LOmbord 4-876O

Weyerhoeuser Compony -..---------------------P[ozo 5-5781

Ziel & Co., Inc. ..---------.-----.------_------.-YUkon l-02t0

sAsH-DOORs-WtNDOWL-MOUtDtNGS BUITDING JI/IATERIAIS

Blue Diomond Co. .-..-....-.--..---.---.-----------YUkon'l -l0l I Coloveros Cement Co. --------.--.---------DOuglos 2-4224 TREATED TUMBER_POIES

Boxler & Co,, J. H. -.---.YUkon 2-0200 Holl Co., Jomes L. -.-.---SUtter l-7520

Cheney Lumber Co. ---.-_-.___-.___.-.--..._..-FUhon 3_2424

VANCOUVER

lllJ- f"q.f Co. {Lons-Bett Div.),_._.,____._,,(503) 285_1300

WINLOCK

Shokerlown Corp, _-..----.-_..__.-_-.-._.....-_..._SUnsef 5_3501

SAN FRANCISCO

I.UI/IBER AND LU'VIBER PRODUCTS

Arcolo Redwood Co. ._-----,_-.-__--_-.-.,.-.--.-_yUkon 5-2e67

Col-Pocific Soles Corp, yUkon l_g620

Evons Producfs Co. -__._._-.-.__-__ .........._---------._.g26-241 l

Georgio-Pocific Corp. -_-...__.-___-..__._....DOuglos 2_33gg

Gilbreoth Chemicol Co. .__--._.-_._.-_...-._.---SUrter l-7532

Holl Co., Jomes L. __-----JUtter l-2520

Hoflinon Mockin Lumber Co. --.___....-.JUniper 4_6262

Horbor Lumber Compony _---._--__-.-___._--..yUkon 2-9727

Higgins lumber Co., J. E. -..---.-___._.__V.Alencio 4-g741

Hobbs Woll [umber Co., Inc. --.-.-,__.._Flllmore 6_6000

Inr'f Poper Co. (Long-Beil Div.)---_,__.__.,_-(415|r 392_g696

[omon Lumber Co. ..,--___-.----___--.___-....-..yUkon 2_4376

MocBeoth Hordwood Compony -----_,---Mlssion 7_O772

Pocific Lumber Co., The .--.--_.-..__.---___..GArfreld l-3717

Ricci & Kruse Lumber Co. ._..-,-_...-___-..-,Mlssion 7-2576

Sif morco, Inc. ..---------.-.-..----_-.__--- -..-EXbro

BAY AREA

Lumber Soles

4-1004

Colif. Sugor & Weslern Pine ---,------Dlomond 2-4178

Donl Foresl Products, lnc. ---------------------"-----321-0620

Durobfe Plywood Soles Co, .----..---DAvenport 4-2525

Evons Products Co.

Georgio-Pocifi c Corp.

Georgio-Pocific Corp. (Son Jose).-----.-CYpress 7-7BOO

Golden Gote Lumber Co. .---.----.----.-THornwoll l-4230

Hedlund Iumber Soles.. ......- 967-6789

Higgins Lumber Co. (Son Jose) --,---.,__CHerry 3-3120

Hill Whsle. Lumber & Supply €o...-.LAndscope 5-1000

Holmes. Fred C. ....-.---.-..--....-.,-.-.--______-__KEtlog 3-5326

K-D

OBITUARIES

Frank L. Crone, genelal managel of the Terry Lumbel Company in Northt'idge, California, died November 11, following a heart attack suffered sevelal days earlier. He was 42.

A man of gleat pelsonal integrity and warmth, Mr. Crone's death brought from his many friends and business associates an outpouring of high tribute and praise that is sincerely accorded to few men. His employer', Terry Mullin, said that "he was one of those people you meet once in a lifetime, I don't think he ever had an enemy."

He started with Terry Mullin in 1955

and one year later was promoted to manager of Precision Milling Co. In 1959 he was made manager of Coast Hardwood Company and in 1960, general manager of Terry Lumbel Company. He retained supervision of the other two companies.

He is sulvived by his widow, Launa and two sons, Michael Dell and Mark Lewis.

John E. Peery, Sr. died in Hong Kong, November 15, having suffered a coronary a few weeks previous while enjoying a world cruise.

Mr. Peely had been in the lumber business in Califolnia since 1932 when he replesented W. H. Daugherty Lumber Co. of Cottage Grove, Oregon. He was the cofoundel of Peery Bros. Lumber Co.

Mr. Peery is survived by his widow, Bar-

CAI.IFORNIA TUMBER IAERCHANT

bara, and two sons, John E., Jr. and Richard A., as well as several grandchildren' Leo G. Opsahl, a Prominent San Francisco manufacturer and wholesaler of lumber ploducts, died November 13. He was 64. A native of Minnesota, he migrated 42 years ago to California where he entered the lumber business. Since 1945 he had been a manufacturer and wholesale distlibutor of lumber products and a paltnerownel of The Central Oregon Lumber Co., Besides his widow, Opsahl is survived by two daughters, Mrs. Sandra Wilson of Reno and Karin Opsahl; two granddaughters: a brother, Morris of Duluth, Minn.; and two sisters, Mrs. Vera Maxwell of Grand Rapids, Mich., and Dr' Jeanette Onsahl of Boston, Mass.

190 North Willow

P.O. Box 415, Riolto, Colifornio Telephone: 87 5-2060

mark of quality

A ttitlion Doors and lrlORE in '54 with The World-Famous and Patented Placarol Consfrucfion

w00D sPlRAts lil)

Placarol core has won universal fame

The core of the STRAIT PLACAROL flush door is composed of smoll wooden spirols which ore firmly pocked together, ihus giving the core o honeycombed structure. This structure is o potented process thot hos proven itself oll over ihe world.

o EXCELIENT STABILITY qnd RIGIDITY

O NO DANGER OF WARPING

o NO "lelegrophing" There isn'l ony

O UNBELIEVABLY TIGHT

O EVERY SPIRAL SUPPORTS A MAN'S WEIGHT

o Doorskin Bocks ore lOO% SEALED with glue-spreod ond HOT PRESSED

EXTERIOR SPIRAL DOOR SPECIFICATIONS

Slifes ore l7s" wide ofler lrim. End roils ste 23/a" wide ofter trim. Lock blocks, including stiles, ore Sls" x20" ond centered in door.

TWO.YEAR GUARANTEE

&. PLYWOOD CORP.

lzzfNorth Tyler Avenue o El Monte, Cqliforniq

CUmberl<rnd 3-8125 o Gllbert 4'4541