New Sales Ideas

('l ell tlu'nt -y.r.r s{f rc it in 'l'ltt. (,alilorniu Lttnrlx'r

New Literature

bilitv o1'the <'onoete ol I'oltlantl cctretrt ; r l:rste r'.

New Booklet Exploins Yeor-Around Comfort of Thermopone Glozed Homes

Homeog.1et.s, pr.eselt alcl pr.o-sltectile, will find a wealth of interesting infolnr:rtion on the impoltant economic anti aesthetic advantages of Lrsirlg Tilemropaue ittqrrlrtinq qlacs in tlreil horrre: in a neu'hooklet "Open World Lir-ing s'ith Thet'nropane Ir-rsulating Glass" published b1' Libbel'Ou'ens-Fold (il ass Conrpanl'.

L.rvishly illustraterl rvith photc'glalrhs o1' at'tual'['heln]ol)ane institllutions itr attlar'tive, rlotleln lrrnres, the l2-p:rge booklet erpiains such poirrts lrs the arh'rrrtagc o1 'l'hcr'nrol)lulc irr r:rirtirrg glcatcl rvinter':rrtrl stLnr nrer' <'onrlort- irt nrole econorli< rl heatir.', :urrl :ril conditiorring costs, its lrse in slirling glass tkrols atttI r'enrorler]irtg plojects, pltrs sections ott Itou' tltc' plorltrct per'1'olnrs, the rlillcrcltt t.1 1.rus o1.'l'hrrrrrograrrr: arrtl tlrt' r:rlious stylcs o1's-itrrlos's 1'ol ri'hich stzrrrrlalrlsize units ale rlanuf'zr<'tulcrl.

'l'he boolilet ( l'olnt 'l'l'-i3 1, is attlactivell boutttl in a I'ull-color' <'oler'.

f)opies :rle available 1r'onr LOF clistlih- tutols lister<l urr<ler' "Glass" rlilector'1' -vellon' pages, or' parrr' <listrict -.ales oflice.

Reod All About lt

Mcrchunt )

in the telephone It'ol]l anV cor)l-

The Tops Power'"555 Special" radial sarv rs described in literature just released by the manufacturer, Power Tools Inc. The recently introduced saw, designed especially fol small builders, woodworking shops, lumber dealers and factory shipping and m:rintenance dep:irtments, is said to be the lowest pliced radial saw ever produced for' heavy-cluty, continuous use.

The litelatule illustrates the sarv anr:l a nunrbe l of its ft:atui es, in<,luding the cxt'lusive "Iletracto-Glide" alnr :rnd suppotting hcarl which allow the oper,:rtol to push thi' entiler :rlnr out of the way to clcar. the rvor'li ale:r antl pt ovidc unbr.oken vision of thc' rvrilk fot e:rsy llryout :rnd gleatet. safe'ty. Anrong the specific:rtions listeri ar.e: bl:rrle' tliarrteter' 1.1 inches. depth of cut ll1r int.ht's, d:rdti c:rp:rcity I1,; irrchgs antl, using fhe standald length :it tn, cut-off calracity 1(i inches :rncl rip capacity i]0 inches.

Copies of thc literatur.e :rnd :r pr.ir.i: list may be obtaincd by writing Power T<_rols Inc., i:1111 S. Gleen St., Chicago 7, Ill.

DFcErBEn 1, t962

O'Brien lo Produce Own Lqtex Polymers

Nearing completion at The O'Brien Corporation's main plant, South Bend, Indiana, is a quarter-million dollar expansion project which will enable the company to produce its own latex polymers; the basic materials used in the formulation of latex paints for home and industry use.

According to J. J. Crowley, president of O'Brien's multi-plant opeiation, the fast-growing demand for latex paints of all kinds was an important deciding factor in the costly new addition,

"By making our own polymers," he asserts, "we expect to further protect the jobs of our employees by using their skill and long experience to produce even better quality than we can buy on the, open market. In addition, we also hope to save money to better our pricing position in today's competitive market."

O'Brien's latest building and equipment expansion project is a modern concrete block and steel structure which will house a 1,500-gallon. stainless steel reactor capable of processing many new types of synthetic resins, in addition to emulsions. A second reactor is planned for a later date.

Crowley states that the flexibility of the new equipment was another important consideratiort since production equipment must be able to keep step with new developments coming from the company's Basic Research Department.

Many of the tanks, fixtures and pipes that complete the installation of the new expansion are not only specially designed, but are either stainless steel or stainless steel lined, Crowley explained.

Buried outside the new 30-foot high building are one 8,000gallon and two 10,000 gallon tanks for raw material storage.

In addition to the reactor, the building itself, houses: a 5,2C0 gallon water-cooled tank and agitation system for blending latices; an 800-gallon tank with agitator system for monomers, the raw materials which go into making latices; a 600-gallon heated tank for water, stabilizers and other chemicals needed in the process, and several heavy-duty pumps with stainless steel parts.

In order to lift the 3,450-pound reactor and the tanks weighing up to ?,150-pounds over existing power lines and cables, industrial cranes had to be used, Equipment was placed in position then bolted to steel beams before walls and ceilings were completed.

Crowley added that, a small l0O-gallon "pilot" reactor similar to the new production reactor-one of the few in existence in the paint industry today.-is already in operation.

This. "pilott' unit, he explained, makes it possible for the company to move accurately from laboratory test-tube formulations thrcugh small l'control" batches. and then to full-scale production with less possibility of error during the very critical production process.

Emulsions produced by the new equipment will be shipped in tank-wagon and drum lots to the company's four other plants in Baltimore, Oklahoma City, San Francisco and Los Angeles.

Right Anitude Poys Oft!

Having the right.attitude has resulted in an all-expense-paid weekend holiday in Las Vegas, Nev., for nine Masonite Corporation Design-Service-Counsel registered lumber dealers.

They're the winners in the hardboard manufacturer,s recent Key Word contest who will be guests of the company at the famous Flamingo Hotel. To win, they picked the word ,,attitude" as the key word in Masonite's slide film, ,,Opportunity Knocks Twice.',

The winner in this area is R. A. Babicky, Lausmann Lumber Co., Loomis, California.

Whittier Eugene

"A dealer's success or failure in the retail lumber business is a matter of attitude," says Masonite's general merchandise manager, Earl W. Hadland, in explaining why this is the key word. "His .:: attitude toward new merchandising principles, his attitude toward ,r,r a clean, organized shopping place for his customers, his attitude i toward brand names and new products introduced by his suppliersr -;: his attitude in accepting innovations in marketing techniques are the key to his future."

"Opportunity Knocks Twice" explains the benefits ofrered dealers .'' wtro plrticipate in the D.S.C. program, the only complete manuc 'l facturer-sponsored national program to help lumber and building materials dealers get their rightful share of the vast and profitable'," home improvement market. D,S.C. is not a plan to sell jtrst Masonite products, Hadland points out, but is designed to help the dealer sell all building products.

Its purpose is to bring the lumber dealer back to his rightful ;: position of prominence in the home modernization field, providin$ ,'i him with the identification, merchandising tools, and step-by-step ,1, procedures required to obtain home remode'ling business fast and ! profitably. Over 2,000 retail dealers have joined the program. ,i: