InrpoRTrNG COvlpANY

2-z}o]_ :

l[4l Huntinglon Drive-South Pasadena, Calif.

MIGO Brqnd (Philippine Mohogony)

Produets for Building

BAGAC Brond (Apitongl

Representing; Bislig Bay Lumber Co.-Manila, Philippine Islands

Weyerhqeuser Presents

Alphobet of Building ldeos

Weyerhaeuser turned to a-b-c building blocks for an orderly 'presentation of its new and near-new wood products at the National Retail Lumber Dealers exposition at Chicago Oct. 20-23.

The exhibit was big,'bright, easy to read. Building blocks spelled out the product sales messages for the "alphabet of building ideas." There was a touch of the dramatic in an 8-foot waterfall over Primewood bevel sidine.

Products displayed, in addition to Primewood, include Craftwall and Forestglo prefinished hardwood panelings, Roddis hardwood doors, Weytex hardboards, Timblend flakeboard and kiln-dried framing lumber. The strong continuing advertising featuring the acclaimed Weyerhaeuser {orest-wildlife scenes drew attention as did a dealer information center with merchandising materials.

At the exposition materials handling demonstration, d,ealers saw the handling economies of Shed-Pak kiln-dried lumber, unitized and wrapped, and unitized and identified sheathing plywood.

In the highlight demonstration of the NRLDA show, the o'components ar€na to show how to build for less," the company's newest products earned prominent use along with prefabricated rafters, pre-assembled floor systems, Lu-Re-Co and Q-System wall panels and the new Lu-Re-Co utilities core. Products used in the updown-up house to show advantages of components included Primewood siding with guidelines for speedy application, edge-marked K-D framing, plywood sheathing, upper-quality 7 /16" Craftwall and thrifty Forestglo pr.efinished hardwood panelings.

Sqn Frqncisco Hoo-Hoo Club 9 Plons Annuol

Christmos Porty for Son Frqncisco Boys Club

San Francisco Hoo-Hoo Club 9 will stage its big Annual Christmas Party for 50 underprivileged children from the San Francisco Boys Club on Friday, December 14, according to cochairmen Dave Mackin and Frank Billings. The party will follow ihe pattern set by previous parties, wives and secretaries most cordially invited to gather in the Italian Room of the St. Francis Ilotel at ll:30 a.m. {or a relaxer, luncheon with the kiddies {ollowing in the Colonial Room at 12:30 p.m.

It is interesting to note that several San Francisco firms have cancelled their plans for that horrible saga that most of us endure each Christmastime. We refer, of course, to the custom of clearing o3 the desks, the dispensing of Old Faithful in paper cups, and ...f:er a couple of belts the reappraisal of that Mils Finch (usually is the Old Man's secretary. oI course).

This year, several lumber firms will participate in force in Club 9's Annual Christmas Party, substituting the cold setting of their offices for the plush interior of the St. Francis. So spread the word to the fellows with offices in the Bay Area. Tell'em they can even bring Miss Finch if they want !

Ducats for this year's production are now on sale $5.00 each and available from Lloyd Hickok of J. J. Moore & Co., or any of the {ollowing hard pushing directors:

Jim Hall (presents for the kiddies), Chuck Dickenson and Max Cook (publicity), Bill Carter (donations), Fred Ziese (children's transpoitation), Ed Brush (entertainment), or Shirley Krumpler (reception).