I{ew Prod,uct Profirt

Mqsonile Hqs An Eye For Beouty!

A highlight of the NRLDA Exposition was Masonite Corporation's experimental innovation in room storage combining convenience, compact and better space utilization, and versatility of location. Paul B. Shoemaker, executive vice-president, talks over the attention-getting installation with Miss Chicago.

special shoes. Flexibility of design allows the owner to tailor the cabinet to his requirements,

So versatile is the unit, designed by Henry P. Glass Associates, design consultants, that Project M, as it is called at this stage, may be used as an entertainment wall or for built-in storage in a bedroom, kitchen, bathroom, workshop, garage or utility room,

Price Cqlculqlor from U.5. Plywood Speeds Estimqtes

A pocket-sized calculator for quick estimates of retail prices on Weldwood prefinished paneling is being ofrered by United States Plywood Corporation.

In one operation the slide rule card gives seven answers. A pull tab aligns an arrow indicator in the desired wood species to any one selection of four typical room sizes-10'x14', I2'x16', 74'xl8', and t2'x20'. Seven small openings in the calculator card then reveal price per square foot, price per panel, prices for short and long walls 8' high and four walls minus 10% allowance for doors and windows, plus style numbers of matching Putty Stiks for grooves and faces.

The price guide covers 18 wood species in the company's prefinished line, reeently bracketed into three price categories and color labeled to facilitate handling and stocking-gold for top of the line, blue for moderately-priced and red for low-cost,

"This simple calculator supplements the new colorlabeled merchandising coneept of a panel to suit every budget-a concept which was designed to aid dealer sales," says John Ball, hardwood-plywood manager. "fn seconds, the dealer has detailed price information at his fingertips."

The complete Weldwood paneling line is identified by wood species and color style as well as prefinished trim styles, numbers and prices,

For "Guide to Prices" write local U.S. Plywood branch in area.

The system utilizes Masonite Royalcote 2'x3' panels for wall surfaces and PegBoard for the interior. The partitions can be installed easily by any home owner or carpenter with simple tools. Doors swing smoothly on top and bottom pivots. Pull-out drawers in the experimental model are formed of hardboard. Regular Peg-Board fixtures may be used; a new one has been developed as a drawer track.

The partitions simply slip into place on ceiling tracks and to the floor through

Koehring Division Ofiers

New 545 Sprowler Piece

A new 6-page brochure on the Model 545 Sprawler, a 45-ton lift capacity lift crane on crawlers with pivoting outriggers, is available from Koehring Division of Koehring Company, Milwaukee, Wisconsin.

The two-color brochure with fold-out has line drawings to help describe the special features of the Sprawler, which include: Square operating base for equal lifts over side or end; removable pedestals; and "sprawling" outriggers which swing in against the crawlers when not in use.

Half-tone photos illustrate the 5A5,iii Sprawerts one-piece, integral carbody-axles- : crawler frames, spring-loaded air-released :: traction brakes, self-cleaning crawler sys- .:f tem, enclosed gears, smooth-swinging hook .i,! rollers, and two major shafts of the upper machinery.

Working specifications of maximum 90,000-lb. lift, 80,000-lb. machine weight, and handling capacity of 145-ft. standard r:r 180-ft. tubular boom and jib are included.

For further inJormation on the Koehring ,1 545 Sprawler, write to Koehring Division, : 3026 West Concordia Avenue, Milwaukee 16, ' Wisconsin.

Roberts Releqses New Technicol Dqto Sheets

According to Robert T. Fuller, Sales Manager of The ROBERTS Co., manufacturers of ANCHOR-WELD Contact Cements, recent changes in formula necessitated the issuance of revised data sheets on two of the company's producl5-#707/t02 Standard Brush Type and #201./202 Standard Spray Type contact cements.

The new technical data sheets, an integral part of Roberts marketing and merchandising program, are available upon re- ,:ii quesr.

Other segments of the firm's program include the conduct of Fabricator Clinics, preparation of distributor, fabricator and dealer sales aids including a unique DemoTester soon to be released. The program will be supported by full-page advertising in leading trade publications.

Detailed information on Roberts plans for the coming year are obtainable by addressing Department 3113, City of Industry, California.

Joe Petrosh Opens Sqles Office

Joe Petrash, well known lumberman of Southern California, has announced the opening of J. P. Lumber Sales at 4230 Ban' dini Boulevard in Los Angeles.

Telephone is 261-2197.

Joe is specializing in redwood and pine, l.c.l. or carload quantities.

Joe is past president of Los Angeles Hoo-Hoo and is active in group work in the industry's behalf. He has been in the lumber business since his eraduation from S.C.