@ur @,bwtietls hsLi\uy Greeting to Pou EEL TUAABE SERVICE

Fine Cobinet Woods Hordwood Lumber

Moke the Winter Months Poy!

Pottern Lumber Soft Pines

Why should t.he remodeling business, now heavy in summer. bt: allorved to taper ofi in winter?

According to the Department of Commerce slatistics on the "Residential Alterations and Repairs" market, in 1961 the summer accounted for 6l per cent. of the billions of dollars spent. while the winter month-s had only i39 per cent oI the business.

"Most lumber attd building supply dealers would prefer a better balance of business throughout the year." suggests Earl W. Hadland, general merchandise manager for Masonite Corporation. "The truth is that the winter months can produt'e a larger itrcome from home modernization lrusiness. It's really up to the dealer."

He explained that the €lovernment figures showed 50 per cent oI the total, or $6.5 billion. was spent for inside work whit:h t:ould be accomplished in winter as rvell as summer.

He cited an American Home N{agazine survey of 196l whic}r gave the dominating indoors home improvements made during the winter months as general interior remodeling, finishing a basement, adding a bath. converting a garage to living area, and remodeling a kitchen.

"The dealer who steps up his efiorts to capture the remodeling dollar is the one who lands this business and helps eliminate his seasonal imbalance of income." Hadland said.

"In order to achieve this, dealers identiiy their place of business as Remodeling Headquarters and let people in their r:ommunity know of the remodeling services they have to offer.

"This means the use of local advertising, improved salesmanship, telephone and door-to-door canvassing, better use of present customers for leads, publicity, direct mail and ot.her selling aids.

"Through knowledge, training and application of good selling principles, the lumber dealer can equip himself to ber:ome the home modernization center of his community. In its D.S.C. (Design-Service-Counsel) program, Masonite Corporation is at-

1249 Eost 63rd Street

Los Angeles l, Colif ADoms 2-5221 tempting to help registered dealers serve their communities in this manner."

Hadland said the manv registered dealers who have followed through on the program have reaped the l:renefits of increased business for all materials related to home improvement.

In it-q own promotions. Hadland pointed out, Masonite is making it easier lor all its dealers to fill out the lean winter months with home modernizing business. Because its TONIGHT Show television schedule lvas successful last winter in launching its {actoryfini-qhed lloyalcott. panel lines, the company currently is using this same TV program to iutroduce a ncw product. Presto Peg-Board, as well as making consumers aware of the broad Masonite line of hardwood products including interior paneling and a wide range oI horizontal and vertical sidings.

Consumer demand lor these products makes itself felt in the rctail yards, where orders are taken not only for the hardboard lrut for lumber. hardware and allied materials needed to complete the job.

Stondord Committee Relotes Sizes to Moisture Content

The American Lumber Standards Committee, acting under Simplified Practice Recommendation 16-53 issued by the Department of Commerce. has approved the principle that American lumber standard sizes should be related to the moisture content of the lumber.

The Committee appointed a suli-committee to study proposals heretofore made to the Committee hy the West Coast Lumber Inspection Bureau, the Western Pine Association. and the Southern Pine Inspection Bureau. The sub-committee will also study proposals of the I)epartment of Commerce to revise the standards. This sub-committee is made up of representatives o{ manufacturers. distributors. specifiers and consumers of lumber, and is to report back to the full Committee not later than May, 1963.

Unusuql Use of Point on Chicogo Stote Street Disploy

The Martin-Senour paint company of Chicago recently filled a most unusual speciai order for nearly 200 gallons of exterior finishes to paint authentic replicas of 10 Scandinavian shopfronts in the heart of Chicago's Loop.

Carson Pirie Scott & Co,, nationally famous department store, covered its entire State Street facade with a false front of Scandinavian shops. The mammoth outdoor display is as long as a football field and 4b feet high.

Built by Silvestri Art Manufacturing Company of Chicago, the display calls attention to Carson's special ,,spotlight on Scandinavia" storewide promotion from Sept. 24 through Oct. 13. The promotion includes Scandinavian merchandise in all departments of the store, with more than 200 special guests from Scandinavian countries representing various phases of arts, crafts and manufacturing.

The 10 shopfronts heralding the promotion are each of different design and color. The paints were specially tinted to give the effect of old, weathered buildinEs.

New "Topeslry" Tile ls Announced by J-M

Johns-Manville has introduced a new rot or dry out. It is non-absorbent and easy to keep clean. The new tile measures 9,, x 9" y 76rr, a tetrazzo Morrin schn",'

Wilson Nomed to Heqd Thomos lnduslries Public Relqtions

The new tile, available in six pastel-tone colors, was inspired by the patterns of tapestry, It will strike a luxurious note generally associatedwith expensive flooring. "Tapestry" is easy underfoot and will not

Presidenrs

Martin D. Schnall. President of Great Eastern Lumber Company, Inc., North Creek, N. Y., has been elected to membership in the Young Presidents'organization. This is a national organization of executives who are elected Presidents of their companies before the age of 40. Mr. Schnall was elected head of Great Eastern in 198? when he was 37 years old.

In addition to being chief executive officer of Great Eastern, Mr. Schnall is also President of its affiliate, North Creek Woodworking Corp, The parent company oper- ates sawmills, bolter mill, and chipping plant which manufacture Adirondack hardwood lumber for the furniture and related industries and hardwood chips for pulp for the paper industry. The affiliate manufactures mouldings, hardwood dimensions, panels and drawersides for architectural woodworking, furniture, toys, industrials, etc.

An import division is maintained in New York City, handling foreign woods, veneers, plywoods, and other wood specialties, and also hardboard.

Sam K. Wilson has been named to head the newly formed public relations department of Thomas Industries Inc., Louisville' Kentucky, according to Del Wakeman, vice president and director of advertising and sales promotion.

In his new capacity, Wilson will be responsible for the company's press relations and wiII work closely with newspapers, trade publications and national consumer magazines. He wiII also initiate all product and personnel announcements for the various product divisions along with Thomas Industries corporate information.

Wilson previously served as advertising manager for the Wright power saw and Sprayit divisions of the Louisville based firm. He has been with the company since Decernber. 1961. Prior to this date he held a public relations and advertising management post with a major appliance manufacturer.

Thomas Industries products include Moe Light residential lighting fixtures, Benjamin commercial and industrial lighting fixtures, Wright power blade and chain saws, Spray- it portable paint spraying equipment and Thomas paint rollers and painting accessories.

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