EWETT LUMBER SALES

Direct Mill Shipmsnf-pistribution Yord-Long Beoch

Don Jewell

IDMI Announces Teoching Mochine

Progrom for the Lumber Industry

Lumber Dealers' Merchandising Institute, Inc., of St. Paul, Minnesota announces that "programmed" courses for use with teaching machines will be available for the retail lumber industry beginning in January, 1963. The Institute will also be a source o{ supply for the teaching machines themselves.

This new technique has created a dynamic revolution in edu' cation. The teaching machine (illustrated in the accompanying photograph) is a simple device for conveying instruction. The "programmed" seulsss-divided into convenient lessons-are the heart of the system.

the user is able to check his progress immediately. He receives a "reward" for each right answer that encourages him to continue.

Teaching machine instruction is self-instruction, which enables the student to learn faster, better, with more lasting results, and without negatiue leelings about stud,ying. Extensive research with this new technique has conclusively proved that students are excited and thrilled by the process, and by the results they obtain. Subjects that normally take a year to cover have been mastered in a few weeks. What is learned is remembered much longer and used more eftectively, Each learner proceeds at his own pace. But slow learnerso who take longer to finish a course, score nearly as well as faster students on subsequent tests.

A growing number of major American companies have begun to use programmed instruction to train and educate their personnel. But as far as can be ascertained, the LDMI courses are the first to be prepared specifically for an industry.

Tu'o complete courses will be ready for distribution in January. The first is "Selling and Salesmanship"; the second is "Credit and Collections." Both courses are designed for retail lumber personnel and are based on the proven knowledge and experience of the most successful lumbermen in the country plus many months of research.

Included in the first two courses are sections on Package Selling, Contractor Relations, Selling Against Competition, Installment Selling, and other key subjects. Several additional courses are in the planning stage.

All programs are being designed under the direction of John Driemen, Executive Vice President of LDMI, and for many years natio,nally known for his work in Management, Personnel and Salet Training.

Information about programs and teaching machines can be obtained from Lumber Dealers' Merchandising Institute' Inc., First National Bank Building, St. Paul l, Minnesota.

TlmB ERS tobhing

o Douglos Fir in sizes 24" x 24"

. Ploner copocify for surfocing lo 24" x 24t' o Re-Mfg. fqcilities for resowing to 34" x 34"

!f we con't find it we'll moke it