Spsxsn'x Grwtingx

Catifornia Iutiier Menchant

An early protot)?e of our modern credit was England's pawnbrokers who loaned money on valuables left with them in trust. An ancient version o{ our present day lenders. I'm sure that those early day lend' ers never realized that credit would blossom out into what we accept today as a basic part of Americas' economy. Credit has come a long way.

In that age when credit was still young, certain more daring retailers took up the practice of selling merchandise on a "buy now and pay later" basis. They too re' quired security in many forms and penalties for not paying were severe. The decision to penalize dead-beats in those days may be the origin of our present day laws that are not as severe but give todays creditors some privilege to collect through the courts.

Although history proves otherwise, it is believed by many merchants that credit is a twentieth century development and the time for experimentation is past if adequate control of receivables is to be maintained. They stop right there. Far too many retailers fail to recognize that credit merchaadlsing is e profession-an exact science-as practiced by the skilled credit man or woman. In my opinion, there are far nrore consumers who are ttcredit-wise" than-by comparison-there are retailers "credit sales wise."

To substantiate my opinion, original computation of unsecured receivables in 5 building supply outlets I have assisted in recent months showed over $71&936'00 on the books. Nearly a million dollars. Further analysis revealed $401,851.00 delin' quentover 56/o of their receivable investment overdue.

...There's a plywood for your evefl job:

R00Fll{G; Exterior Douglas Fir

SlDll{G; Plysawn, Texture l-11, Masonite

INTERI0R; Plywall, Prefinished Paneling and Laminex Doors with Mouldings to match EXOTIC lilP0RTS; Suited for cabinets, furniture and wall panels ln addition to these plywoods DWP stocks quality HARDWOODS such as domestic Walnut, Ash, Birch and Maple. Also IMP0RTED Philippine Mahogany, Birch and Sen in all standard sizes. Look to DWP for all your plywood or hardwood requirements.

Davidson-Western Plywood Company

3136 East Washington Boulevard, Los Angeles 23, California

PHONE: A1{ 3-6931 or Zenith 6931

I installed a systematic plan of credit management in all 5, presented to the owners a professional analysis of the reason for such a situation, and all 5 are available for recommendation. We traded overdue receivables for money in the bank.

Evqns Products Boord Elects E. S. Evons, Jr., Choirmqn;

Monford A. Orlofi Becomes President

Edward S. Evans, Jr., 56, was elected chairman of the board and Monford A. Orlofr, 48, president of Evans Products Company, Plymouth, Michigan. The changes wene announced by E. S. Evans, Jr.

Mr. Evans was president of the company prior to his election to chairman, having held such office since 1945. Mr. Orlofr was vice president in charge of the Building Materials Division before his election as president. Prior to the merger of Evans Products Company and Aberdeen Plywood and Veneers, Inc., Mr. Orlofr was president of the latter eompany.

Evans Products Company is a diversified company being one of the largestintegtated companies in the plywood manufacturing and building materials distribution fields. It is also a major manufacturer of railroad damage prevention equiPment.

Burning Chqrqcteristics

(Continueil lrom Page 65) burns in a cross pile is decreased if the pile is too dense, that is if the numof sticks per layer is too great. Similarly, the rate 'vith which the fire burns will be inhibited if the cross pile is too .sparse, Between these two regions a fire in a cross pile will burn with a maximum i_ate of weight loss. It was found that all the data could be correlated in terms of a tcaled rate of burning and a porosity fac. tor. The scaled rate of burning was taken ias the product of the maximum rate of lweight loss (on a p_ercent basis) and the i.sti"k *idth size raised to the 1.6 power. More basic information is required on the growth of fires in model enclosures. Using cross pil-"s to represent the combusload, the effect of vari,ous parem€tErs the rate and character of burning rvithin model enclosures may be investigated. r,/For further technical details see Experiments on the burning of cross piles of wmd, by D, Gross. l. Research NBS 66C2 (Eng. and Inst.),99 (April-J-une 1962),

Celotex Publishes Drywoll Pqrtition Systems Cotolog

A catalog of Celo-Rok drywall partition systems has beerr released by The Celotex Corporation for use by architects, drywall contractors, builders, and building materials dealers, Included are plans and specifications for three of the most popular systems used for nonload bearing interior partitions: semi-hollow gypsum stud drywall partitionsi solid gypsum core drywall partitions; and gypsum wallboard-steel study drywall partitions.

The fully illustrated publication contains complete information for assembly of partitions, including descriptions of the systems, materials required, framing installation, application of wall board, adhesive application, and finishing. To obtain a copy' write to The Celotex Corporation, 120 S. La Salle Street, Chicago 3, Illinois.

Siding Film Avaiiabie

"The ABC's of Siding," a color soundslide film with 45 rpm recorded commentary, is available to lumber dealers for showing to home builders, according to Masonite Corporation. fire seven-minute fflm, covering Acceptance, Beauty and Cost of Masonite Sidings, may be booked through the company's building products salesmen or the sales promotion department, 29 North Wacker Drive, Chicago 6. Ill.

A LONE WOLF But What an Operator

And so are we. We don't want any one manufacturer forcing us to push his line. We operate alone because we like the freedom to handle many lines . . . any line that allows you to do the best job. We're awfully crafty about our buying, but this care in selecting is your assurance of quality . of freedom o{ choice in your buying. Naturally our 45 years in business means we get together often with Southern California's top suppliers and most reliable mill sources. We've made a lot of friends in the industry. But we can't be pushed around by powerful manufacturers. We operate alone, and we operate best that way for you. So track us down and take your pick of any of the top brands.

FAST SERVICE ON:

The best in soltwooil and, hardw6od, Plyutooils Formica . lllonkeywooil Plyzaooil and Masonite Brand, Harduood,.