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Bokersfteld Lumbermqn Discusses Mqrket Strotegy At Notional Exposition

Arthur E. Masters, president of the King Lumber Co., Bakersfield, recently joined 45 major building materials manufacturers in a roundtable discussion on better business practices and marketing strategy for the nation's progressive lumber and building materials dealers.

The meeting, held during the National Lumber and Building Material Dealers Assn. Exposition October 20 to 2J in Chigago, was sponsored by Building Materials Merchandiser Magazine, a business publication serving the national building mate. rials industry.

Masters is a member oI The Merch,an- ig$9er's M63 Dealer's Editorial Advisory Bodrd, which consists of.22 prominent lumber_dealers from all parts o1 the country. Meeting twice yearly, members of ihe board participate in roundtable discussions on building materials distribution and mar- keting subjects, appraise The Merchandi,ser's editorial plans and help suggest new editorial programs.

Coliforniq Pqcific Soles Corp. Opens los Angeles Heod Ofiice

Announcement has been made by Ted Deacy, executive vice president, that the new head office of California Pacific Sales Corp. was opened on November lgth at 716I T'elegraph Road, Los Angeles. States Deacy, "We have enlarged the concentration yard we have operated here for over a year, and are consolidating our accounting and purchasing functions."

The main sales and accountins office are located at the Telegraph Road address, and the telephone number is OVerbrook 5-6450, area code 213. Deacy and his assistant, Hugo Miller, have their offices at this location.

Reports Ted Deacy, "Continuing serve Southern California accounts will to be

Bob Halbert, Dob Goetae, Freeman Campbel and Harry I{enyon. Our business from Bakersfield north will be handled bv Frank Billings and John lowe in the San Francisco office, which remains at 100 California Street.

"Dick Harmer will continue to maintain our office in Arcata and will handle the Southern states accounts, as well as coordinate shipments from Cal-Pacific Redwood Company. Dick will also assist in buying for all offices from Northern California mills."

Concluded Deacy, "Our new sawmili at Marysville began operations in July and is now running at full capacity, producing a complete line oI Ponderosa' pine, sugar pine, Douglas fir and white fir items. With three eempany-eper&ted trueles, i full range of lumber products form both Arcata and Marysville, and an increased inventory in Lo6 Angeles, we feel we are better able than ever before to serve California's lumber needs."