Grand Opening for Foster Lumber in Valleio

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.lorres and his chalming rvift'. Bettr. hail from Oklahorrra rrlrere Jinr g.ot his first tastt,of sarrrlust uith the O. F-. \\'oods l,urnl,er (,o. al lJalrrsrlall. Jirrr antl l:iettr (iln)e lo (.aliiorrria rlrrrirrg l9ll. arrri st'ttlerl irr \ rrll, j,, rr lr, rr .lirrr lirrrrl,,l ir i,,1, u illr 1 ,,-1,'r l.uttrl,r'r \ irrrl. 1 ,,-llr l.rrrrl,,,r rlrtlrt'rr lrlurltrl l,r (,ill't'r'l irrrrl llrrzr'l l r,-lrr tr lto slllttrl llrc lrurl irr l()2(). Iiv l(l | | lrl rr.t-,:tti,iitr:.: llt,. l,il.irt,.ss it- r'rr-iltiiltil:lr.l rutt,l orrc r t'ar' lirlcr J irrr look llrt I'il str.1r ililrl l)ur'' lr;r-''rl lltr. ,,11r.nrli,rrr. the Clown entertoining Tim Sodler ond Jim's boy, Dove Jones. Nexl: Foster Lumber's Tony ord Cothy Dennie. Next: Bob Groy of Fibreboord, Gorehime's Ed Young, Clif McGor of Rice Supply ond qnother two Gorehime men. Gqrehime Corporolion supplied ihe new fixlures ond hondled the opening show. Right: Betty ond Jim Jones wifh AI "Jozzbo" Collins, well known KSFO disk iockey who MC'd the evenl broodcost over the locol stotion. "Big Al" rotes right up there with KSFO's Don 5herwood, so his presence wqs o big drowing cord in pre-opening odvertising.

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Top row, lefl: Two big worehouses qre locoled in cenler of yord oreo ond con be entered wilh fork lift from eiiher side, Middle: Totol yord oreo covers neorly lhree ocres ond is completely fenced. Emphosis is on mechqnicol hondling of oll moleriols. Right: Street view of big new Fosler Lumber Yord ot 328O Sonomo Boulevqrd in Vclleio.

Second row, lefi: Gorden ond poinl deporlmenls. All woll disploys hove conopies ond direct lighfing. Middle: lnterior shot of new sfore shows spocious cisles, new 48" cenler islonds, excellent lighting qnd well orgonized disploys.

Right: Hond lool deporlment. All merchandise is both bin tcgged qnd indi- viduclly price/togged for eosy checkoul. Siore operotion would be considered semi-self service.

Botlom row, lett: Cecil Jones, Fqirfield slore monqger, qnd Frqnk Kleinz of fhe Volleio operolion, Nexl: Mqin checkout counler is locoted in cenler of slore opposiie moin enlronce, Sliding gloss door behind door behind counler leods to occounting deportment ond moin offices. Inlerior is finished in differenl ponellings fo show molerisl in qctusl use. Next: Cuslomers regisler for door prizes of golo opening. Righl: Wrought iron disploy ond new Slephenson Redwood Cupolos.

Bull's-Eye Buy'ing Puts You Front Row Center

When you're on the hot seat for a bunch of specials or a carload of specified, you need positive answers fast. Answers like we'll try. Can you substitute? Or we'll let you know later. just won't do in this day and age. Any stalling can lose the order. We know it! That's why Fountain instituted Bull's-Eye Buying. This procedure puts your needs at the top of the list with leading saw mills in the best production areas. Four buying offices are constantly checking the species being cut, the end products, and availability...for feedback through direct teletype to our Los Angeles market analysis center. At the same time our L,os Angeles stafi is checking construction reports, architectural trends and dealer requirements for feedback to the mills. This results in anticipatory demand and allows us to have a rolling inventory at all times. Chances are, the material you need is on its way, at the dock or in our Los Angeles yard. If not, we're prepared to get you fast action at the mills. . spEctAltsrs tN DoucLAs FtR, wHtrE FtR AND ceoln -Cars can be made up of many items or straight cars of one size and length. You'll find Fountain deliuers when promised and as promised despite market fluctuntions. Claims are settled promptly. Our yard and grading facilities are available to both dealer and mill should any claim arise. Frank market analysis is always available to yards quoting large or difficult jobs. Mill shipments are by rail, truck or ship, transit lumber by rail and truck, LCL

t theWest's Leading Saw Mills

inventory from dock or yard. . uANuFAcruRED pRoDucrs AND LUMBER spEcrALTrEs FRoM THE SAME souRce-LamIoc Timbers, decking, Loc-Deck, Potlach products, LamLoc Pecky Cedar Paneling, dry Douglas fir dimension in clear and select, specified lengths, long lengths, industrial items, arid glued-up products. Complete milling facilities for special details. . AcrryE pRouorroN wrrH ARcHrrEcrs AND coNrRAcrons-Iko special promotional groups regularly call on architects to obtain specifications for Fountain products, to suggest new uses for lumber and to obtain ideas for new products which the architect may be thinkingiabout. Contractors are contacted to promote the value of Fountain products, to suggest nearby dealers and to sense trends in the building industry. The general public is reached through trade shows, publicity in leading 'conriurner magazines and a regular schedrale of advertising. r STRTCT FOLICY OF SELLTNG THROUGH LUMBER DEALERS ONLY_ Everything we buy or manufacture is sold exclusively through lumber dealers. Dlsc ount terrns, no extended credit and. no rrct terms lnue resulted in a solid dealer following. No dealer is encouraged to increase volume in excess of sound financial capabilities.

ED FOUNTAIN LUMBER COMPANY /6-N4.\' /7ffi 6218 south HooperAvenue (" hr") / F W\ Los Anseres 1, Gatif. LUdtow3-1381 \a*g / w