dnt Lrssellrinc-

GENERAL OFFIGE: PORTLAND I, OREGON

Merchondisers of all Pacific Cocrsf Foresf Products

Domesfic ond lmported Lumber o,nd Plywoods

DOMESTIC EXPORT ond IMPORT ' RAIL ond WATER

nic table ar.rd benches, charcoal brazter, "rvilclerness" landscaping. :rn<1 er.eu a boat dry-dockecl in tl're yarrl, the cabin u,i1l be set t1l) by Lumber l)ealers Rese:rrch Council to clramatize the tremendous untal)l)ecl vacatiotr retreat n"rarket awaiting the lunrber dealer an<l to clemonstrate prirrciples of the Lu-Re-Co system of conrporrent constrtlctiort.

It u'ill :Llsr.r incorPorate elTcctive <1isplavs by cooperating manufacturers of custom-clesigned components srtch zrs Teco Trusserl ltafters, DFPA structrrr:rl patrels ancl tnatry others.

Family Vacation Cabin to Illustrate Component Principles in Lu-Re-Co Program

Orre of the tnost colorful :rrr<1 imaginative features at thc 1958 tsuilditrg Pro<lttcts I'-xlrt,sitiorr this trtotrth rvill be a fu1l-scale far.nilv vacation cabirt erectecl right ott the floor of Chicagci's hrige Irrtenrational Ampl.ritheatre.

Complete n'ith leisure-titue :rtt.uospl'rere provitled b1' pic-

The attractive "Cabinaire," :rs the cabirr has been christened b,v its clesigner, I-I)ltC Arcl'ritect L:rr11- S. Higgins, AIA, rvas developecl especially for the 1958 NRLDA llxPosition ;rrrrl features in :rbrrnclant meastlre t'he tu,o essentials of a leisrrre-time home : an-rple outdoor living area arrtl ease of nraintenarrce. Covcring about (r00 sqr-tare feet as set uP at the NITLDA shon', tl're plar-r is easily e-xpanclable. It featurcs, olr o11e e-\l)osrrre ofT tl-re living rt-ronr, a flagstotre carl)ort or coverecl patio, ancl orr another a commodiotls, ol)ell s11ll(lccK.

"'fhis 1;icturesque, 1'et con'rplete11- practical family cabirr exenrlllilies the giant sleeping market for vacatiorr home.jrrst rvaiting to be e,rploiterl." saicl Clarerrce Thompson, presiclerrt of Thompson l-rrrrrber Con'rpany, C1.rampaign, Illinois. arrrl chairman of the I-u-l{e-Co sales huclclles to be helcl each rlav in the sl'r:r<krn' of the "Cabinaire."

Mr. Thompson views the more-than-100,000 vacation cabins being built in the United States every year as a natural and highly profitable market for the lumber and building materials dealer and for component construction because, he points out, "the great majority of such building is self-help and most contractors and home builders are not competing for this type of market."

Hon'ever attractive tl-ris cabin arrd the market it reurescnts rnay be to tlre lumber rlcaler. it serr-es als,r a rnircl-r brt.rader pnrpose at the NRLI).\ shou', lIr. Thonrpson etnphasized. \\/ith crlta\\'a\. sectious of its sleepine area

W. NETH LU'NBER SATES

13625-C Venlurq Blvd.

Shermqn Oqks, Colif.

Phone: STonley 3-2663

TWX: Von Nuys 7576 revealing construction details, the cabin becomes a practical means of demonstrating graphically what can be done on a much larger scale in any type of home or commercial building.

Principles being the same, Mr. Thompson points out, the basics of component construction can be applied just as economically to any building, whether it be a garage, a standard-plan cottage, a luxury custom-built home, or a commercial structure.

"As the building material dealers'profits are squeezed against the rising costs of doing business," Chairman Thompson stated, "merchandising of Lu-Re-Co homes becomes one of his most important jobs, and more and more retail lumber dealers are adopting the practical and highly economic principles of component construction."

The Lu-Re-Co sales huddles conducted by Mr. Thompson

Lndustriqf Lfems

ond Mining fimbers

DANT & RUSSELL. INC.

Medicql Arts Bldg.

Eureko, Colif.

Phone: Hlllside 3-456t

TWX: Eurekq 63

W. H. WINFREE

2717 N. Mqin 5t. Wqlnut Creek, Colif. (P.O. Box 331)

YEllowstone 5-140O will be pinpointed to show dealers how to utilize the features of their component-built homes as sales points and to make the most of merchandising aids and programs offered by cooperating component manufacturers.

Circulor Mill Redesign

Four Baldwin SR-4 strain measuring systems are being applied to the problem of redesigning circular sawmills so that these mills will produce more usable lumber and lower quantities of such-by-products as sawdust, slabwood and chips. The measuring systems were built by the Electronics and Instrumentation Division, Waltham, Mass., of BaldwinLirna-Harnilton Corp.

Inquiries concerning instruments for making measurements at the sawmill should be addressed to Electronics and Instrumentation Division, Baldwin-Lima-Hamilton Corp., Waltham, Mass.