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Top Products qt Big Deoler Show

(Continued from Page 6) portant role in lumber dealer sales, Long-Bell Division will devote its booth at this year's NRLDA show to preseuting its factory-engineered wood kitchen cabinets, designed for complete modular flexibility and quick installation.

New patterns and products in ceiling, wall, ancl floor

solid PHIIIPPINE I$AHOGANY

'I'o launch its new million-dollar wood prornotion campaign the National l;umber \{anufacturers Association has chosen appropriately the time and place. Against a background of gleaming wood paneling and massive wood-beamecl ceilings in the Banquct Hall of Chicago's Saddle ancl Sirloin Club, the program u'ill be presented to the retail segment of thc lumber intlustry for the first time at 1:15 p.m. on Monclay, November 24, during the fifth annual Building Products Exposition of the National Retail Lumber Dealers Association' Mortimer B. Doyle, NL\{A's executive vicc-prcsitletrt, and Loren F. Dorman, aclvertising antl merchatrtlising director of NLMA, will sketch out the developmetrt o[ the program to clate, outlining for lumber dealers and rclated industry guests its objectives, scope, and plan of operatior.r, and emphasizing the sales benefits lumber dealers can reap thlough coordinating their own promotional efforts with NWPP, the National Wood Promotion Program.

The role of retail and wholesale lumbel dealers in the coordinated wood lrromotion cffort will be clescribed and their relationship and it.t-tportance to the success of the overall program emphasize<1.

The ncw prcsiclcnt of thc NLMA, who will be electecl only a few days bcfore thc opening of the NRLDA Exposition, will also participatc in the wood "catnpaign kickoff" luncheon, along with representatives from Van Sant-Dugdale and Company, Inc., NLff A's public relations and advertisiug cotttrsel for the program.

coverirrgs are in for a lot of attention at the 1958 NRLDA shorv.

Visitors to the Johns-Manville booth will be amor.rg the lrrst to see the new and distinctive "Decorborcl" wall plank ancl ceiling panels in a rvide range of decorator colors giving a srveeping textured appearance to the entire room surface. -|-M will also feature smart new colors in Terraflex floor tile.

Celotex Corp. r'vill present rvl'rat is said to be an industry Iirst in ceiling tile tvith its new uotl-perforated, sculpturefinish "Beige Brocade," desigtred to harmonize with wood finish wall paneling and other room stylings. Other newcomers featured in the Celotex booth will be "Handi-Pak" mineral wool insulation clesignecl to make the sale of insulation an over-the-counter transaction, and "Strongwall" sheatl-ring, a half-inch insulation board which is said to exceed FHA minimum recluirements and to eliminate the rreerl for corrler bracing.

Pattern clecorative tile will be exhibited by Insulite Divi-