irlt. Whitney Lurnber Compony

Rqncho Repoiled Esfoblishing New lumberyord in Coronq

_ Corona, Calif.-Trucks of the Corona Asphalt & Paving Co. were busy last month filling in the foundation of the former Fay Packing lIouse for the rumored establishment of a lumberyard. Details were sketchy but it was believed here that the Rancho Lumber Co. from the Los Angeles area-was coming in with possibly a wholesale operation on the Santa Fe R. R. property northeast of Main street and the railroad track. The deal is being handled by the Santa Fe's industrial development section, which preferred not to say anything further until final details were completed.

Little was known locally of the lumber company but it was said here the firm may be connected with Bratih Bros. One local lumberman toid The Corona Indeoendent he thought the new yard would be wholesale only but ne didn't know for sure. The site had lain dormant since a distastrous fire 13 years ago.

New WLCA Doto Guide Free

Data on Grades and Specifications, the newest publica. tion of the West Coast Lumbermen's Association-is now available. This booklet was designed to provide useful information to the users and prospective usirs of West Coast lumber and contains information on the grades and specifi- cations for Douglas fir, West Coast hem'iock, Westein red cedar, Sitka spruce and White fir. Descriptions of lumber grades, conversion tables, how to specify, and grade stamp information are all contained in this 16-page pu-blication. -

Free copies are available from the West Coast Lumbermen's Association, 1410 S.W. Morrison Street, Portland 5, Oregon.

(Tell them Aou saro lt l" Th" C"tlt"*ta Lumber Merchant)

Dick loFrqnchi Fills

Talbot Lumber Post

The appointment of wellknown Southern California Lumberman Dick LaFranchi as S. F. Peninsula and Coast Counties representa- tive for Talbot Lumber Company is announced by Talbot Lumber Partners Fred Talbot and Joe Shipman.

A native Californian and Stanford University graduate, LaFranchi entered the lumber business in Oregon after serving 3f years with the Army Air Corps during WWII as a ground officer. After a year in Oregon he became associated with Pacific Forest Products, first in Northern California and Oregon, and later in Los Angeles as the firm's Southern California representative. He remained with that firm until a year ago when he ioined Continental Lumber"sales in San Gabriel.

Hoyword Yord Observes lts 48rh Yeor

Blythe, Calif.Vaughn Ladd, manager of the Hayward Lumber & Investment Co. yard here, joined in the company's celebration during October of its 48th year in the lumber business in Southern California and Arizona. Ladd himself has been with Haywafi,23 years. Hisl assistant manager is Wayne Pinkerton.

As part of the anniversary celebration. the Blvthe retail yard offered its customers price reductions and valuable prizes for visiting the store, including Toastmasters, coffeemakers, merchandise certificates and paint.

fickets Now on Sole for Southern Golifornio Lumber Christmos Pofi ot Biltmore

Don Braley, president of Los Angeles Hoo-Hoo Club 2, announces that the early promotion of Christmas party ticket sales indicates a sellout for the colossal event scheduled for the evening of Thursday, December 11, at the Biltmore hotel.

At a committee meeting held at the CMD Club September 23, it was determined to start the activity at 6:29 p.m. instead of noon, as previously announced. Others in attendance at this special meeting included Jim Forgie, Harvey Koll, Freeman Campbell, Ole May, Joe Petrash, Harry Boand, Ken Schmidtke, Don Bufkin and Chuck Lember. Survey work conducted by all members of the Steering committee indicated an evening affair would draw a much larger attendance than a party starting at noon.

Santa will be on hand at 6:29 p.m. to greet the youngsters from LeRoy Boys' I{ome and distribute gifts to get the show on the road. Members of the Los Angeles Hoo-HooEtte Club 1 will prepare individual packages for each and every boy. Members of Club 2 will ascertain what the boys want Santa to bring them and purchases will be made accordingly.

It was also decided to call this afrair the Southern California Lumber Industry Christmas Party in view of the fact that all organized lumber associations will participate in this big event for underprivileged youngsters.

Following the presentation of gifts, dinner will be served promptly at 7:09. The party will then be taken over by the adults for dancing and entertainment until after miclnight.

All lumbermen are urged to make their reservations early. You are especially invited to bring your friends for this big

He Wins!

Borrego Springs, Calif.-First prize in the annual Pegleg Smith Liars' Contest here lvas won October 12 by J. Vernon Jones of Bonsall. This is his lie : evening of fun and frolic. You will not only have the time of your life but you will be doing something to help each boy at the LeRoy Boys' Home know that he is not forgotten.

Giant termites were rounded up after invading Farmer Jones' avocado ranch and put to work digging tunnels and trenches in the earth for the second San Diego Aqueduct now being built. Those loads of lumber you see on trucks going up and down the highways are not to build new homes with at all. No, sir ! The lumber is being brought in to give the working termites their three squares a d.ay, claimed Jones.

This is truly a worthy cause-so make your reservatiorr today-Call Don Braley, LUdlow 3-3441.

Film's Not for the Birds

"Ruffled Grouch" and his mate, "Ruffled Spouse," are two of the fanciful birds caricatured in "Birdbagger's Guide," a color-slide film produced by Simpson Logging Company to promote its line of acoustical products. The film is for distributor and dealer meetings with their salesmen, builders, remodeling contractors, and others interested in the sound conditioning market. Humorously conceived "birds," such as the Western Video and the Teenage Rockingbird, are used to illustrate the fact that noise has become a major problem in today's homes.

"Birdbagger's Guide" runs 20 minutes. Showings can be arranged by calling the nearest Simpson acoustical product distributor or by writing Simpson Logging Company, Shelton, Washington.

Victorville Yqrd Going Strong Agoin

Victorville, Calif.Earl Stephenson, manager of the local yard of the Gibson Lumber Co., was interviewed by The Victor Press recently on the rebuilding of the local yard after the disastrous 1957 frre. The dealer said, "It takes a long time to build up after a fire," but the business has made a speedy recovery from the $100,000 conflagration of a year ago. It destroyed the Victorville yard on July 13, 1957.

"We've snapped back in good shape and the future looks good," the dealer declared. He said the ooeration is back at its normaity t-t;gtt volume of business in the new store which has 2,000 sq. ft., double the size of the one burned-out. Lumber is about 80/o of the operation and the manag'er estimates he inventories over 10,000 separate items in the store, including hardware and plumbing. Stephenson has been with the Gibson brothers of San Bernardino for 22 years, the last six as manager of the Victorville yard.

Lorenz Buys USFS Timber

Redding, Calif.-The Lorenz Lumber Co., Burney, Calif., was high bidder at $468,861 for 16 million b.f. of timber from the U. S. Forest Service. The stand is 1ocated along the Pit river six miles west of Highway 89. Trinity Lakes Lumber Co. was high bidder at $62,277 lor 4.765.000 b:f. of timber in the Trinity reservoir area which will be cut at its Lewiston mill.

CaIl us for PlIlllPPIIlE lilAllocAtf

You'll find greater quantity, ber selected for light or better selection at the West's red, fat or ribbon grain. largest hardwood firm. More /e"x4", 6", and S" T&G than 2,000,000 b.f. Philippine Ma- paneling; mouldings and hogany is now on hand-in all wood. Order any quantity. thicknesses of AD and KD lum"A lumber for euery purPosc" .

Shonqfelt Confinues Firm

dark Also wall plv-

99 Bcyrhorc Boulevord Son Francisco 24 Phone: VAlenciq 4-8f44

Notice was published in The Los Angeles Daily Jour- nal, Sept. 18, that Robert Lake and Ray Shanafelt, doir.g business as Shanafelt Lumber Sales at 1025 Serenade, City of West Covina, by mutual consent dissovled the partnership. The business will be carried on alone by Ray Shanafelt, the notice declared.