BOITNINGTON LUMBBB OO.

operations and sales, nationwide distribution and reliable, ui-tli*ited sources of supply have been the factors in this success.

They believe it is necessary to be alert to progress and chanees and to know the desires of your customers in order to be- successful. "We also believe hard work helps," said Jack as this interview was brought to a closel

Plon Outstonding N[MAnnuol

Washington, D.C.-The National Lumber Manufacturers Assn. is pl-anning one of the most outstanding programs in its'56-yeir history for the annual meeting, Nov. 10-13' at the Shoreham hoiel here. Expected to break all previous attendance records, the meeting will feature special reports on the progress of the lumber indtrstry's--1959 National Wood Piomlotion Program following the NWPP committee and sub-committee m6etings Nov. lb and 11. The principal address will be "The Lumber Industry-As Others See It."

Msx Hqrdwood Adds Solesmen

E. lI. "Ernie" Brownell, veteran hardwood salesman, is now covering the Beach area for Max Hardwood Company, Long Beach. Jack Matteson, another well-known wholesale lumber salesman of Southern California, has also joined the staff of the firm, reports Rex Wall, president of the distribution concern. The sales staff expansion is being made to offer closer contact with dealers in Max's trade area.

Vlf.l.C. Heqrs Srimulcting Speokers

(Continued from Page 26) was delivered by William A. Marcus, a member of the board of governors of Mortgage Bankers Association of America, and an officer of the American Trust Company.

Windup speaker on the afternoon program was Lloyd Dimond, -vice-president of research for General Plywood Corporation, Louisville, Ky. Dimond, who came out to San Francisco expressly for this meeting, reviewed the development of General Plywood's process and pre-finishing method that has been responsible for the company's growth during the past few years.

'Neil' Long Selected for WIC Post

O. E. "Neil" Long, veteran millwork and fixture man, was named director of architectural services for the Woodwork Institute of California on October 1, it was announced by W.I.C. President W. Perry Acuff. Long, who has had over 25 years' experience in the millwork and store fixture business. will act as liaison man between W.LC. member firms and the architectural profession throughout California.

Beginning as an apprentice in 1931, Long has worked as a moulder operator, shaper operator and cabinet maker. In 1938 he established his own business, which he operated as senior partner and general manager until 1944. Since then, Long has held such positions as estimator, sales manager and general manager. lle comes to W.I.C. from the Bay area, where he has been active in the millwork business.