Lclshley lumber Seiles Co., lnc.

t17HOLESALE

Douglos Fir o Whire Fir o Redwood

No.

Celotex Advertising \(/ins Award

The 1949 direct mail advertising campaign of The Celotex Corporation u'as selected for a "Best of Industrv,, arvard in the annual contest conclucted by the Direct \Iaii Advertising- Association, Inc. Awarcls \vere presentecl to the various industry leaders during the Association's 1949 Conference September 2I-23 at the Congress Hotel, Chicago.

'Ihe contest was judged on the basis oi general excellence plus results achieved ancl an exhibit including displays of the winnng campaigns u'i1l tour the United States and Canada to encourage the increased use of r.r.cll-plannecl, effective direct mail advertising.

In arlclition to its direct mail campaign, The Celotex Corporation also conclucted in 1919 the largest national space advertising program in its history, u,ith double-page spreads ancl full pages in The Saturday Evening Post, Bettcr FIon'res ancl Gardcns, Successful Fanning, Progressive I.'arrner and over fifty other publications including builder, architectural and trade rr.ragazines.

W. M.Dcy Accepts Mcncrger's Job

\\r. NI. (Bil1) Day, formerly nlanager of N{ontgomerv \\rard's store in Auburn, Calif. has accepted the position of rnanager of the retail department of the Cal-Icla LumberCompany there. He has had many years exl)erience in merchandising and is well knorvn in the Auburn area.

BUIIT.UP OR KNOCKED.DOWN

FRA'YIEs AND INSIDE JATIBS

SLIDT]IG DOOR FRATUIES

Wirh or Without Finish Hqrdwqre

Wrile or Coll for Complete Frome Colologue

MacD0UGALt D00R AND FRAME C0.

IOIOO S. Alomedc Street tos ANGETES 2, CAUF. lOroin 6-3166

\7. P. Elected President and General Meet Mrs. Zimmerman Davis Manager of Potlatch Forests, Inc.

William P. Davis has been elected president ancl general manag'er of Potlatch Forests, Inc., accordirrg to an announcement this r,veek by the board of direct()rs. He succeeds G. F. Jen'ett as president and the l:lte C. F. Billings as ger-reral manager. Nlr. Jeu,ett becomes chairmau ol' the board.

Nel's of tl.re election of Nlr. I)avis rn'as accompanied bythe announcement that Potl:rtch Forests, Inc. n'ill enter the field of manufacturing pulp ancl paper products in orcler to make maximrrm rrse of the mixed species (l hite fir, rerl fir, larch ancl ceclar) u'hich constitnte approximately onehalf of the forest cover of northern Idaho. Plans 'call for the erection and operation of a modern pulp and papcr mill integriitcd rvith lttmber and veneer plants at Ler,r'istotr.

Thc rrcu, presi<lcnt and ger-reral manager is u'iclely knolvtr in the paper and pulp industry. For several years he rvas cl-rief engineer and assistant procluction manager of thc Southern Kraft l)ivision of the International Paper Company during rn,hich time he u'as in charge of clesigning, engineering, purchasing and constrttction of Internatior.rai's plants ancl rnachines in Florida, N{ississippi, Alabama, South Carolina, Louisiana ancl Arkansas. In 1943 he n'as transferred to the Nerv York officc as cocirdinator of sales and production. Itecentlv he has lteen mattager of tht: Clor-rtainer Division and of the Single Service (milk bottles, etc.) Division. He rvill assulnc his nerv cluties at once and n'ill make his home in Lewiston.

The clecision of l)otlatch Forests, Irrc. to enter the pulp and paper field is regarclecl as a highly important development for the Inlarrd Iimpire. More complete utilization of the mixed species s'hich grorv abttndantly and rapidll' in the area n'ill increase greatlv the value of the timbercrop. The companr', a \\'eyerhaeuser affi1iate, has long' been interested in extensive Programs dealing in tree farurirrg, conservation and utilization. It operates three sarvmills located at l,eu,iston, Potlatch and Ctleur d'Alene' Through its research laboratories it achievecl the complete utilization of sarvdust and shavings by convertitlg thenr into highly efficier"rt, economical fuel. Thesc J'res-to-log machines are now in operation at practically all \\reycrhzreuser plants and :rt other sarvlltills throughout tire rvorld.

Thc vour.rg lady r'vhose Picture :iclorns this page is NIrs. Claire Zitnnrermatr, office manager of tl're I-umber Merchants '\ssociatiotr of Northern Califorrri:r, San Francisco, 'trthose ac<luairrt:rnce includes practicall.v rill o{ thc Association members' She has o{ten been complimented for l'rer fine telePhone voicc, an<1 her ability in hanclling various matters over the Phone.

A lot of detail u'ork is harrrlled Lr1' M rs. Zitnmerman irr connection rvith the Association's group insurance plans, educational programs, meetings, corrvcutiorrs, ar-rd mailings to the membership. She is a splencli<l sorlrce of general inforrnation for the members. lrrcitlenlallv she is a native,,f Caliiornia.

Dubs, [td. Will Plcry At Cypress Point Nov. l8

Presitlent lirnie Bacon :Ilm()t1t1ces that Dubs, I-td. rvill have a tournament at Cypress I'oint Golf & Country Club on Fridzry, November 18. Tee off time n'ill be not later thar-r 10:30 a.m. A1 ]lell, Hobbs \Vall Lumber Co., San Francisco, n'ill tre chairman of the day.

-\ rnorlerrr rrhite 1>ir.re \reneer plant has recently been complctc<l :tn<l is nou' in operation.

f hc exte nsir-e itrogranl o{ intellrated activities creates no ch:rnges in the rxanagement of logging, sar'vrnill and lrrnrlrer manufacturing. Potlatch personnel includes such u'ell-knou'n figures in the industrl' as O. H. Leuschel, E. C. Rettig, Rov l{uffman, H. L. Torsen, C. J. Johnson, D. S. Troy, J. J. O'Connell, C. O. Graue, llorvard Bradbury ancl Ilarl Ritzheimer. Idaho \\rhite Pinc rvill continue to be a major lumlter ltroclttct, as u'ell as other species, for r,r'hich a Dermanent rnarket h:rs been cleveloped.

in 2x4 studs, eased. edges, double end ,rimmed'' and, Lignasan treated.

O. Harry Schrader h. Named Managing Director o[ Douglas Fir Plywood Ats'n

'O. Harry Schrader Jr., 39, has been named the new managing director of the Douglas Fir Plywood Association, the trade Promotion organization of the l4-factory West Coast PIYwood industry, according to E. W. Daniels, chairman of the industry management committee and director of sales of Harbor Plywood Corp. of Hoquiam, Wash.

Schrader, who is director of-the State of Washington Forest Products Institute, will assume the new post December 15.

In making the announcement of the appointment, Daniels, speaking from the plywood association's Tacoma headquarters, cited Schrader's 15 years experience in building products merchandising and outstanding work in d.eveloping laminated wood products and new methods of wood utilization.

Schrader's experience in merchandising and sales-promotion of building materials includes several years work with retail dealers planning merchandising campaigns as regional executive of the Western Retail Lumber Dealer's Association' He is the author of a text used in dealer training courses at 19 universities and shared prominently in organizing, three years ago, college courses to train retail dealers in better salesmanship.

As director of the plywood association, Schrader will concentrate on carrying forward the sharply expanded plywood promotion which, during the past ten years, has vastly increased clemand for the panel material, raising it from a specialty category to a basic building commodity. One phase of the industry's new million dollar advertising program, whicir is just getting under way, calls for stimulation of plywood at consumer level through a schedule of advertisements in national farm and consumer publications.

In addition to sales promotion, the plywood association, which is supported by the plywood manufacturers' maintains quality of product through constant product inspection and testing as well as laboratory and field tests to explore new uses of the versatile panel material'

As head of the state-maintained Institute of Forest Products, Schrader directs the varied projects of the organization to further increase utilization of the forest resources of the nation and the development of new marketable commercial wood products. In addition to directing the forest products instiiute, he is also an associate professor of forest products at the IJniversity of Washington, where he is recognized as an educator whose teaching is founded on practical business experience as well as academic training.

He is also associated with Timber Structures, Inc', of Portland, Ore., and other cities in a consulting capacity' The finn is a large fabricator of beams and other wood structures, the producti being marketed throughout 'the nation as well as many foreign countries.

During the war, Schrader did research work for the CurtisWrighl Aircraft Co. and was director of a wartime project undert"Len jointly by War Production Board and Timber Structures to develop fabrication methods and use of glued laminated timbers. His work involved promotion among the nation's leading wood fabricators to establish acceptance of the then advanced-type structural material.

The new managing director of plywood industry promotion obtained his bachelor's degree in forestry products at University of Washington in 1931 ; he earned a master's degree at University of Wisconsin, during which time he did researcir work at the U. S. Forest Products Laboratory, followed by a doctorate from Yale UniversitY.

Schrader is a member of the following organizations an<i professional societies: Society of American Foresters, Forest Froducts Research Society, American Society of Testing Materials, American wood Preservation Association and Pacific Coast Building Officials Conference.

He succeeds Charles E- Devlin who resigned from the plywood association 60 days ago to become general sales manager of Simpson Logging Co. of Seattle.

Mcrrysville Ycrd Burns

Fire destroyed the yard of the Union Lumber Company, Marysville, Calif., October 4.