DANT & RUSSELT SALES CO.

lVholcsalc Distributors of Douglas Fir - Ponderosa and Sugar Pine - Port Orford Cedar Red Cedar Shinglcs - Douglas Fir Plywood

sAN F.RANCTSC9 ll

2I4 Front St.-$Utter l-6384

WABEHOUSE

1825 Folsom St.-SUtter l-6388

Young Lumberman?

Mr. and Mrs. Victor Roth are being congratulated on the birth of a fine baby boy, Victor Sta.rley Roth, Jr., 9 lbs., 1,3y', oz., born in Oakland, October 15. Mr. Roth is orvner. of the Triangle Lumber Co., Oakland.

Congnctulctions

Tom Jacobsen, Jr. and Mrs. Jacobsen are receiving congratulations on the birth of a daughter in Oakland, October 7. Tom is a member of the sales department of Cords Lumber Co., San Francisco.

Ioylul Event

A daughter, Ramsay Perry Bell, was born to Mr. an<i Mrs. Alfred D. Bell, Jr., at San Mateo, September 4. This is their third child. Mr. Bell is a partner in Hobbs \\rall Lumber Co., San Francisco.

Building New Wcrehouse

Peter J. Van Oosting, well known plywood and lumber wholesale distributor, is building a new warehouse at 1ll1 S. Glendale Ave., Glendale, which will be completed about the middle of November. The warehouse is designed for lift truck handling, and he will carry stocks of plywood. He has also incorporated the Silicair Insulating Special_ ties Co. This company will specialize in contracting the installation of acoustical ceilings as well as asphalf anci linoleum floors and dry rvall construction.

TOS ANGEI.ESI I

Office cmd Wcnehouse 812 E 59th Sr. ADms 8l0l

Trected in baDsit crt our completely equipped Plqnt at Al.nrled6Q'-lil

Treated and stocked ct our Long Beqclr" Calil, plcnt

F. W. F{uicheton Re-elected President Dealert Sent Promotional Material Of National Hardwood Lumber Asspciation On "Good American Homes"' Program

F. W. ,Hutcheson, of Huntsville, Ontario, was re-elected president of the National Hardwood Lumber Association at the annual convention held at the Hotel Sherman, Chicago, on Septembe*;26-29. Vice presidents re-elected were: James C. Walsh, Chicago; I.ee Robinson, Mt' Vernon, Ala.; and Harry D. Gaines, St. touis, Mo.

DirectQrs elected to serve a three-year ter;n expiring in 1952 were: Henderson Baker, Nashville, Tenn'; Ilerman J. Bayer, Brooklyn, N. Y. ; Dallas Donnan, Seattle, Wash'; b*"r Hilton, \Marren, Ark. ; Virgil Leech, Detroit, Mich'; Hobart Manley, Savannah, Ga.; N. F. McGowin, Chapman, 41a.; f. M. Millett, Louisville, Ky.; C. R. Ransom, Harahan, La. ; J. C. Rodahafier, Kansas City, Mo.; Chester B' Stem, New Albany, Ind.; and Emmett P. Vaughn, Kno:<ville. Tenn. .EI. A. Hanlon, Odessa, N. Y., was elected for a twon56ar term expiring in 1951, to fill a vacancy' John W. MiClure is ixecutive officer of the Association'

Among the speakers \Mere: Ronald McEachern, editor of the Financial Post, Toronto, Ontario; Dr. John O' Moseley, Palo Alto, Calif., former president of the University of Nevada; President F. W. Hutcheson; Robert F. Hurleigh, executive director. of news of radio station WGN, Chicago; Stanley Lewis, Senior Assistant Controller. British Timber Control, London, England; T. M' Millett, Millett Hardwood Lumber Co., Louisville, Ky':' L' C' Nicely, assistant chief inspector, in charge of.the National Hardwood Lumber fnspection Training School at Memphis, Tenn.; John W' McClure, executive officer of the Association; Frank J. Connolly, president of the Western Hardwood Lumber Co., Los Angeles, who introduced Hon' Florencio Tamesis, Manila, Director of Forestry of the Philippine Republic; M. H. Rothert, president of the Camden Furniture Co., Camden, Ark.; and Samuel M. Nickey, Jr., vice president and general manager of Nickey Bros. [nc., Memphis, Tenn.

Yours Fogever," made Producers. was showrt

There was an all-time high in tions exceeded the 1,100 mark.

Here are the steps which the lumber dealer may take to make the "Good Americah Homes" program work in his' community:

1. Fill out and mail the reply card attached to brochure and sent to dealers. This will bring the dealer the elevations and floor plans of the homes that have been developed for the program. It will also put the dealer in line trr receive the kit of newspaper, radio, and direct mail promotional materials now being tested in the Detroit area.

2. The dealer should attempt to get in touch with the Contractors Building and Loan or financial institution which will work with him and give them a preview of the program.

3. When the Elevation and floor plans of the proposed house afe received, the dealer together with the contractor, and financial institution should select the model home or homes that will be built in his. area. Ted Baldwin, Inc' should be notified which home or homes will be built so that the actual working drawings can be sent to the dealer'

4. At this point, the dealer program will be co-ordinated with the national program and Ted Baldwin will schedule a visit of one of his men to the lo.cal dealer area to set up meetings with the local newspaper, radio, store, charity, and movie participation, and to synchronize the whole program with the national effort.

5. The Publicity kit and fully tested materials will be made available to dealers sending in the feply cards'

The whole basis of this program is the furtherance of the "Industry Engineered Home Principles" and the selling of a home building budget theme to the American people under the slogan, "It's Easy to Own a Good American Home."

This program is scheduled to get under way January 15 in all.parts of the country where building is possible and to coniinue to sweep across the nation wherever conditiohs permit.Eachbuildinglocationwillbecoordinatedwitlr the national promotion as construction' is scheduled and keyed in with the nation-wide program' rJc attendancd'and iegistra- The grain of Ponderosa Pine is straight, close and uniform.