Exclusively for California . .

Survey Checks Soles Chonnels

National-American Wholesale Lumber Association has analyzed the results of a Western Wood Products Association study of Western sawmills during 1965 with particular regard to the distribution channels used by these mills.

Two-thirds of the total from the coastal region of the West was sold through wholesalers and nearly 70 percent of all lurnber ship' ped from the inland region of the West went through wholesalers according to the survey.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dlmension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co,, Westport, Oregon

Douglar Fir Studr fiom

Shepherd & Dasher Lumber Co., Longview, Wash.

The next largest distribution channel, after lumber wholesalers, in the case of coast region mills was the 'oDirect-to-Retailer" category which accounted for I7.7 percent of all shipments. In the case of inland region mills, the second most important distribution channel was the 'oDirect-to-User" category (including local sales) which accounted for ll.6 percent of shipments. The direct-to-user category, WWPA points out, includes direct sales from a mill to an industrial plant, sales to the governm€nt, etc.

The overwhelming importance of the lumber wholesaler as the prime channel of distribution for the Western lumber industry, according to NAWLA spokesmen, is even more significant when it is recognized that the WWPA survey covered 87 percent o{ the 1964 cut in that area. In the case of the inland mills, the survey covers 9 billion board feet, roughly 88 percent of the 1964 cut in the inland reeion.

New Process Gets Tryout

Construction of a pilot plant for the electron'beam curing of paint coatings on wood products is underway by Boise Cascade Corporation. The plant is an outgrowth of a three-year exclusive license agreement between Boise Cascade and Ford Motor Company, which developed the unique curing process in a search for a better method o{ bonding paint to metal surfaces.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

General Offices: Portland, Oregon 97201

Pine Group Aids Deqlers

"Stock millwork of ponderosa pine available at your local lumber dealer."

This phrase, Ferd E. Hammes, president of Ponderosa Pine Woodwork, told the association's recent 25th anniversary meeting, sirmmarizes the group's original sales approach and its dedication to the dealer. "Our purpose today," he said, "is exactly the same-to promote woodwork products. And the woodwork manufacturers represented by PPW sell through the woodwork distributor and building materials dealer."

The meeting was attended by more than 100 representatives of firms which produce ponderosa pine and manufacturers who use it in making windows, panel doors, and other items.

Hammes referred to the promotion report and how the association helps dealers sell stock millwork. The program includes full color advertising in national magazines with the intriguing headline "The Better Homes in your Neighborhood have Wood Windows. Have vou noticed?"

Wood Roofs Continue Goins

Despite a declining record of housing starts during the 1960's, the red cedar shingle and handsplit shake industry has managed to steadily improve its position.

The Red Cedar Shingle & Handsplit Shake Bureau in Seattle, has noted that the average number of squares of shingles and shakes (one square equals one hundred square feet of coverage) produced per housing start has increased from 3.364 in 1959 to 5.068 in 1965.

Virgil G. Peterson, secretary-manager of the bureau, attributes the production gain to "a renaissance of interest in shingles and shakes among American architects," and to product diversification.

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