Lcttctrs

Dear Dave,

Congratulations on your name change. The new name is consistent with changing conditions in the industry.

Your unique September issue with two covers certainly affords subscribers the opportunity of becoming acquainted with the new name and associating it with the well known and well read California Lumber Merchant.

Keep up the good reporting job and certainly your magazine with the new name will be even more successful than tlre CLM was.

Sincerely,

.Wayne Gardner, Executive Vice President Lumber Association of Southern California Los Angeles,

Jerry Hickey

Dear Jerry

California

Just a note to say congratulations on your new name and the magazinets ttnew look" "The Merchant" was certainly the logical choice for a new name, since that's what most of us have been calling the the magazine for years.

We've also been making some changes here at our yard that would probably be of interest to other western dealers. Stop in to say hello when you're in our neighborhood.

Again, our congratulations. Bill Doherty, manager Mullin Lumber Co. San Gabriel, Calif.

The Merchant David Cutler, Hello Dave.

Congratulations on your new name!

This should [increase] the acceptance of this magazine in the northwest.

Best Regards, Ross G. Kincaid

Executive

Vice

President

Ttre Merchant

Dear Dave,

From the many comments I've heard, I'm sure f speak for all our dealer-members in California and Nevada in applauding your new name and all the improvements that went along with it.

Changing with the times is in the best spirit of our industry . keep it up. And keep up your fine news reporting.

Cordially,

Bob McBrien Executive Vice President Lumber Merchants Association

Los Altos, Calif.

Max Cook

The Merchant Dear Max,

The story in your August issue regarding Reedley Lumber Company inadvertently reported the wrong man. ft should have been Paul Ruth rather than Earl Ruth, as Earl runs the Parlier Lumber Company in Parlier. I am sure that Paul would appreciate it if you could run a correction in the next issue.

Sincerely yours, Bernard B.

Barber, Jr. Bernie Barber and Associates Fresno, Calif.

Alfred D. Bell, Jr.

The Merchant

My dear Al:

We were all very much interested in reading your article on DESIGN:WOOD in The Merchant. TVe certainly enjoy, and I know the craftsmen will enjoy, having our gallery known as an Eden. All the exhibits are not only interesting in what they present, but they explore difrerent themes every six weeks.

We were so fascinated ourselves by what has been achieved in wood that we look forward to having another exhibit with even more interesting examples of wood next year. In the meantime, the California Redwood Association is ofrering us material and will give us advice on the roof garden, which is in the planning stage. This will be desigled by the well-known architect Jim Leefe, who will be assisted by Barton Davis, an equally well-known interior decorator.

Again, we were very pleased to have your interest, and appreciate the article.

Sincerely,

Ernestine Carpenter

American Craftsmen's Council San Francisco, Calif.

P.S. The little armadillo is so beautiful, I wish some lumber company would purchase it as a mascot.

Western

Retail Lumbermens Association Seattle, Washington 98119

The Merchant Dear Sirs, Please find seven dollars American money to cover two years subscription to The Merchant magazine. I look forward to each and every copy. Keeps me well informed to the fast changing lumber and building materials industry.

Thanks to you and your wonderful staff.

Very sincerely, Earl R. Reynolds Whittier, Calif.

New Mosonite Ponels

Three new decorator panels-French walnut, Kashmir pecky teak, and Jacobean oak -have been introduced by Masonite in an expansion of the company's popular Royalcote line of woodgrained paneling.

A companion to the Diplomat paneled walnut pattern introduced a year ago and now renamed American walnut, French wal- nut is a traditional style, book-matched panel in a light, champagne color.

The lighter colored version of Pecky teak -Kashmir-is a decorator vyhite. Its surface is embossed with simulated pitch pockets, insect holes and wood distress marks.

Photo on right shows dramatic tonal nuances of the new panels.

Jacobean oak is the company's answer to the challenge of another design style-