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Two network programs . . , prime evening time!

ABC-W. ABC Evening Report with Ron Cochran. 100 stations. Thdrsdays and alternate Friday Evenings.

NBC'TV. "Sam Benedict," a new dramatic show star' ring Edmund O'Brien. 150 stations. Saturday Evenings.

Here's the biggest advertising program in United States Plywood history. lt gives dealers record support-preselling Weldwood products in 8out of l0 households.

Another Weldwood "first." This is the ffrst time hardwood paneling will be advertised in a consistent schedule of prime evening hours on network TV. And it is all extra selling power! Weldwood@ paneling will still be advertised in print-to the huge selective audience of the great "shelter" magazines.

The biggest audience ever to be reachedbyWeldwood advertising will be visited not once, but 7 times, on the average, during the peak months for remodeling and building planning. Ads and commercials all request immediate action. All say, *See your Weldwood dealer."

Ask your United States Plywood representative for the complete kit of advertising and promotional material. It will help you capitalize on this Weldwood advertising promotion.

Magazines, too! Weldwood panelingwill also be featured in full-color ads in Better Homes & Gardens, American Home, House & Garden, House Beautiful, and Sunset.

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