DFPA Adds New Dimension To '62 National Home Week

Douglas Fir Plywood Association is puting its advertising weight behind National Home Week this fall with a special tie-in commercial developed for the October I David Brinkley Journal television show over NBC.

The commercial, which represents an investment of more than $60,000 in network time,. is the biggest single home ownership promotion ever presented on a national television show.

Brinkley',s Journol

During the special hour-long premiere showing of Brinkley's Journal, DFPA's TV Spokesman George Fenneman will explain to an audience of 13 million adult viewers exactly how and why today's homes are a better buy.

Part of the commercial will involve a miniature parade of homes on which Fenneman will zero in on the specific features that make today's homes a good investment.

Theme of the commercials is "Better living begins when you own a new home."

Fenneman will discuss specifics: Advances in building technology which make it possible for today's builders to offer better houses, new features that simplify housekeeping and make it possible for a family to get more enjoyment out of living in a new home, the value of today's better homes as long-term investments.

W'orking through the National Associa- tion of Home Builders, DFPA is making the closing of its commercials available to local NAHB chapters and builders to present specific information on local National

Home Week activities. For more information on tie-in possibilities, write to Douglas Fir Plywood Association, tllg A Street, Tacoma 2, Washington.